- 15 hours ago
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GamingTranscript
00:07Previously...
00:07You're going to create and manufacture bao buns.
00:10Bradley led the boys...
00:11What does that look like?
00:13It looks to me like a robot.
00:15But his dinosaur design...
00:16Are we just guessing?
00:18You're not guessing it, you're judging it.
00:20...almost wiped them out.
00:22Jesus, some buff things.
00:24And at the market, sales slumped.
00:27I think we should drop the price, get these bones sold.
00:30Megan's makers struggled with maths...
00:32It's 45 times 400, which is...
00:35I have no idea.
00:36...and the project manager over-promised.
00:39It's some white balls of dough and some sprinkles on the top.
00:43But their fishbowl flew.
00:45Would you like those as well?
00:46Love it.
00:47Yeah, sling it all on, girls.
00:48In the boardroom, a tasty victory for the girls.
00:53£754.
00:55Bradley felt the heat.
00:56Are you at your depth?
00:58But it was Kevin...
00:59He sold the bao buns too low.
01:01...who bowed out.
01:02You're fired.
01:04Now, 15 candidates remain to fight for the chance to become...
01:08...Lord Sugar's business partner.
01:174am.
01:18Hello?
01:19Lord Sugar would like you to make your way to Regent Street Cinema in central London.
01:24The cars will be outside in 30 minutes.
01:28We have to be ready for 30 minutes.
01:30Yeah.
01:30We're going to Regent Street Cinema.
01:32What could that be?
01:33We're going to make a movie.
01:36It's going to be PM tonight.
01:37That's it.
01:38I'll take it if it's the right task.
01:41Do you think they're going to mix us?
01:42I think so.
01:45I definitely think it's a creative task.
01:47I think it might be one for me.
02:00If we're doing the trailer, boys, I would love to do a voiceover on it.
02:04I think that's one of the things I've always wanted to do.
02:06In a world.
02:07Yeah.
02:09Where aliens exist.
02:17In the heart of London's West End.
02:21The birthplace of British cinema.
02:24Showcasing features, shorts and animations for audiences of all ages.
02:44Oi, Lord Sugar.
02:46We still on for that drink tonight?
02:48Of course, Kat.
02:49I wouldn't miss it.
02:51Hello, Craig.
02:52Hello, Motsy.
02:53That jacket is fabulous.
02:57Ten out of ten.
02:58I've told you, just save your judging for the dance floor.
03:02Did I mention that Karen just so happens to be my most favouritest name in the whole wide world?
03:08Uh, no, you didn't.
03:10Another satisfied customer, Del.
03:13Don't worry, Alec.
03:15This time next year, we'll be millionaires.
03:18Yeah, whatever.
03:19See you later.
03:23Good morning.
03:24Now, you may think that I've been around forever.
03:27But, there's another national treasure, even older than me.
03:32It's the BBC.
03:33And it's celebrated its centenary.
03:37Since its formation in 1922, children have always been at the heart of the BBC.
03:43So, for your next task, you will be creating a new preschool cartoon.
03:50You need to invent a new character and an original story.
03:54Now, once you've created your cartoon, you'll pitch it to a panel of industry experts.
04:08Lord Sugar would like to mix the teams up and ask that Danny, Shazia and Marnie move over to the
04:14boys' team.
04:14And Simba, Gregory, Reece and Joe move over to the girls' team.
04:21Lord Sugar looks forward to seeing what you produce.
04:23Off you go.
04:27Two days to turn in a winning preschool programme.
04:30Well, girls, welcome to the team.
04:32Thanks, boys.
04:33It's good to be here.
04:34But first, on today's timetable...
04:36We're going to need to decide the name of the dream team.
04:40Create a new identity.
04:42So, I have a really good idea.
04:45Excelsior.
04:45It means ever upward.
04:49We're always striving for the best.
04:51Yeah.
04:51Excelsior.
04:52It's very regal, it's very strong.
04:53Excelsior.
04:54Yeah, bit of mouthful.
04:55I've got a similar one that's less of a mouthful.
04:57Anything that's at the top of their game is the apex.
05:01So, I thought apex means we're on the top of our game.
05:03Like that!
05:05Guys, team apex.
05:07Sounds like a winning team.
05:08Yeah, it does.
05:11So, all in favour of affinity?
05:14Name decided.
05:16Perfect.
05:16Infinity it is.
05:18Next, choose a leader.
05:20So, I would like to put myself forward as project manager.
05:22I've worked in the children's industry.
05:24I have a martial arts business, and I work with kids aged 3 to 13 as well.
05:27So, I would be a great PM for this task.
05:30Because since 2002, my dad has run a children's nursery.
05:33I've worked directly with two to four-year-olds.
05:36Just to be clear on my one, so I do run a martial arts business.
05:38I have created a brand for kids.
05:40I just want to throw that in there, and I do feel like I'm going to be good for it.
05:42And like I said, I've worked directly with the two to four-year-olds.
05:44Yeah, but I will argue that.
05:46That's been my business for five years.
05:47I have worked directly with kids five years.
05:48If we're going to narrow it down to you two guys, let's just take a quick vote.
05:51Who's for Abi?
05:54Okay, that's clear then.
05:56So, Abi, looks like you're the project manager.
05:58Excellent.
06:02Directing proceedings for the other team.
06:04I created Scotland's leading performing arts school, so I work with kids as young as two.
06:09Theatre school boss, Rhys.
06:11We need kids to see themselves.
06:13A human in the real world who's going through real-life situations and teaching about kindness.
06:18I think as well that a massive part on that is disability.
06:22I think diversity, I think inclusion is massive.
06:24Obviously, I have kids, so I feel like we should be really open to using a darker-skinned family
06:29and include a child maybe in a wheelchair.
06:32I couldn't agree more.
06:34This team have got a great core concept around inclusion and diversity,
06:37but they haven't really clearly articulated how they're going to bring that to life.
06:41And is it going to engage two- to four-year-olds?
06:44And I think what's probably going to be more relatable to kids is a peer.
06:47Like Jack and Jill or Tom and Jerry.
06:50So, we're all happy with two characters?
06:52Yeah.
06:54The main character is going to be a giraffe, right?
06:57Styling out a story for kids starting school.
07:00Because she's really tall, she's worried about being tall, going to school.
07:03Salon owner, Danny.
07:06The moral value here is inclusion.
07:08So, that some people are taller, some people are smaller.
07:10You can be nervous about being different, but when you all come together, it's okay,
07:13and they all go to school in harmony.
07:14So, my idea is a camel called Grumpy Humpy.
07:18This camel has the hump.
07:19He's going around the desert.
07:20He's in a bad mood, and he interacts with new characters along the way that will cheer him up.
07:24All that's teaching children is if you moan about something, then you get what you want.
07:27If you moan about being hungry, someone gives you something.
07:29I actually think it's really harmonious, because what it's saying is when you're down and you need someone,
07:32you come along across someone, and they can help you out.
07:35Let's have a quick vote.
07:36Vote for the giraffe.
07:37Hands up.
07:38I like the inclusion idea, actually.
07:40Okay, so it's going to be a giraffe.
07:42Brilliant.
07:44To be perfectly honest, I have absolutely no expertise in this area,
07:47but I just feel like I am very creative, and I feel like I am actually a really big kid
07:51myself.
07:52The jungle is a really good idea, because it's something new to children.
07:55I feel like we'll really, really kind of engage them.
08:00Next for Rhys, decide who will piece together a plot.
08:03I think I need to be on the story team.
08:05That is exactly what I specialise in.
08:06And who will carve out characters.
08:09Who here has experience designing?
08:11I haven't got a lot of experience in this particular industry, but I'm very happy to go in either or.
08:16I'm happy to be sub-team leader of the character team.
08:18I've already got an idea of what we can create.
08:20Cool.
08:21Okay.
08:21Yeah, just to give you an idea as well, sorry, I'm the eldest of my brother and sister.
08:24I've got, like, plenty of experience with kids as well, and things like that.
08:27What we're going to appoint, then, is Danisha as the sub-team leader, so that will be on character.
08:31On that, we will give you Simba, Meg, and Victoria.
08:36Okay, guys, so what we've got is Mark, Brad, and Danny on the story team.
08:42Danny, I'd love to have you as the sub-team leader.
08:44What do you say?
08:45I would love to be the sub-team leader, Abi.
08:47Excellent.
08:48Team affinity.
08:48Let's go.
08:49Let's go.
08:5311am.
08:55While half of each team head off to create characters, the rest will produce cartoons.
09:04So we're doing story, they're doing character, which we think is going to be a giraffe.
09:08Let's just hope they're not a pain in the neck.
09:12Central London.
09:14Base for both teams.
09:17Leading animation company, Hocus Pocus Studios.
09:20We need to come up with some names for our characters.
09:22One boy name and one girl name.
09:24Dreaming up two characters for their diverse cartoon.
09:27Are we going to be using alliteration here?
09:29Yes, I thought, yeah.
09:30Same letter for both.
09:31Denisha, Victoria, Megan and Simba.
09:36What about Femi and Faye?
09:39I just don't know whether Faye is quite a generic name and it's not something that's like really catchy.
09:43What about Fifi?
09:44I really do like Faye for a girl name.
09:47I just think like Fifi is so much catchier and like cuter for like a cartoon animated character.
09:52And I just think for like an audience of like two to four year olds, I think Fifi's just a
09:56lot more suitable.
09:57But to me, Fifi sounds like a pet's name. I've not really come across anyone who's known as Fifi.
10:01So I'd rather just go ahead with Faye.
10:03So you're choosing to stay with Faye just because you want Faye rather than Fifi?
10:06I'd rather just stay with Faye.
10:11The team have decided on some names, but they aren't getting on with what's essential.
10:15Create a character.
10:16They've got to get a pen to paper soon or they're going to run out of time.
10:20So we've got Femi, the boy, and then the girl Faye.
10:23I think if we're happy for that, like maybe we could just move on.
10:25Let's move on, yep.
10:27On the other team...
10:29I was thinking of creating a female character that is of an ethnic descent, like maybe Indian.
10:36Also pushing for inclusion, technology recruiter Shazia.
10:41Yogita the giraffe.
10:42OK, so let's go for Yogita the giraffe.
10:46Next, create a character to fit their new school narrative.
10:51How is this character going to look?
10:53Avi, in the interest of time, I do have a very clear vision of what I think would work.
10:58Fine, OK, I'll step back.
11:00OK, so I'm going to just go in for quite an awkward first day back at school character.
11:04So we're going for this shape.
11:06Yep.
11:07So then from there, if we can add two legs.
11:10Yep, yep, there.
11:11Let's leave it there.
11:12Let's add the teeth and the smile and let's put the spots on it.
11:15Yeah, that's looking good.
11:16So I want to give some cues of a first day at school.
11:19Things like brand new shoes, a bow in the hair.
11:24I definitely feel like I'm leading the charge with regards to the design.
11:27I do have a vision and I do want to move forward with that and I'm very confident in that
11:32vision.
11:32A bow like this, Katie.
11:34I think pink, if it's a female character.
11:36I think that's too stereotypical.
11:38I think we should go with a different colour.
11:40But anyway, it's up to the majority.
11:42Please.
11:46On the other team...
11:47If we could just be able to next character then.
11:49Yep.
11:50Set on two characters for their cartoon...
11:52The face, arms and body, if you could copy and paste that.
11:55...a race against the clock.
11:57Do you make a favour?
11:58Can you just change the hair and put a black afro, please?
12:01And the time we're okay, we are going to finish this.
12:03We're getting there, aren't we?
12:04We are going to finish this, okay?
12:05White t-shirt, please.
12:06Maybe like a green?
12:08Yeah, that's fine.
12:08And then obviously maybe...
12:09Blue trousers.
12:10Blue trousers, please.
12:11Now that we've got two characters, should we concentrate on the girls' colours?
12:13Yeah.
12:14Arms the same colour as the face.
12:16Let's just add her legs.
12:17So that the leg is coming out this way.
12:19Let's just have a look.
12:19Zoom out, please.
12:23Good job.
12:24Well done.
12:24Well done, everyone.
12:25Well done, guys.
12:29The team have decided on one boy, one girl.
12:32Unfortunately, the execution's just been pretty poor.
12:35Basic characters, no shoes.
12:37What were they thinking?
12:38The main things, they have faces, you know, and the basic things are there.
12:42Yeah.
12:46Tile Yard, London.
12:48So, child one is going to have a visible disability.
12:50Child two is going to notice that visibility.
12:53Rhys, Joe, Gregory and Rochelle.
12:55It's teaching kids, why are they left out?
12:58Why can they not play the same way I can?
13:00Get started on their script.
13:02What about if we were at the park and we've got children on a slide,
13:08the child in the wheelchair isn't able to get up
13:11and the other child decides to come down and say,
13:13hey, let's play another game so that you don't have to feel, you know, not included.
13:18And I think that's where...
13:19That's an act of kindness.
13:20Act of kindness.
13:22We have to make sure it's entertaining.
13:24It can't just be boring.
13:25We just need that final scene to just, like, tie it all together.
13:28Do you remember this game?
13:29Give me a hand.
13:30Do you remember you used to do it, like, yeah.
13:31Do you see my play?
13:32Yeah, all this.
13:33Like, clap together.
13:35One, two, three.
13:37It's a children's cartoon, so the most important thing is to make sure it's fun and engaging.
13:42So, my only concern with this storyline would be, is it fun?
13:45One, two.
13:46And then child, two, sister, child, one.
13:49It's cool to be kind.
13:50Perfect.
13:53Next door.
13:54We can start with, deep down by the jungle where nobody goes.
13:59Working on words for their jungle school, Jake.
14:01Lived a young giraffe with a very nervous laugh.
14:05Mark, Bradley and Danny.
14:08I want to try and get all in that sentence.
14:10Deep down in the jungle lived a young giraffe who was about to embark on her first day at school.
14:15I don't think you should use embark.
14:16It's two to four-year-olds.
14:17Oh, yeah, OK.
14:18Yeah, I thought we could maybe do...
14:19It's her first day.
14:20She's on her way.
14:21And as she approaches, she can see...
14:23You've got to be careful with the words, approaches and things.
14:25Two to four-year-olds.
14:25She can see an elephant play.
14:28The elephant plays ball by the waterhole at school.
14:31The ball flies in the air into the elephant's despair.
14:33The ball gets stuck in a tree.
14:35Bit long, isn't it?
14:36I think we're getting too much.
14:37But we do need to have quite a few words.
14:38This is 25 seconds.
14:39It takes two seconds to say that.
14:41I mean, we do need to tell the story so they know exactly what goes on.
14:46They've written a very long story.
14:48They've only got 25 seconds.
14:50I'm not sure if two to four-year-olds can understand it.
14:53The elephant could then speak.
14:54Can you help me, please?
14:56My ball's stuck in the trees.
14:58Yeah.
15:022pm.
15:02Hello.
15:03Hello.
15:04How are you getting on?
15:05Next, for project manager Rhys...
15:07The boy's called Femi and the girl's called Faye.
15:10A chance to check in.
15:12We'll just give you a little brief overview of what we've got here.
15:15Femi will go over to Faye and he'll say,
15:17Come and play.
15:18And she says, I can't play in the same way as you.
15:21And then what they do is they do like a kind of clapping game.
15:26So, is there any problems that we need to know about on your end?
15:30Um, basically, so how we've done the arms, it's almost like they're just, um, they're like long, um...
15:37We haven't got any hands on the arms.
15:38We ran out of time.
15:39We didn't get time to put the hands on.
15:41It's fine to still do the clapping, but...
15:42You can still do the clapping, though.
15:43Yeah.
15:44You can still move the arms.
15:45OK, so you have, you have full confidence that we will still be able to do this clap?
15:50Yeah, you should be able to once you've seen the characters.
15:52OK, thank you, guys.
15:54Better go.
15:54OK, cheers. Bye-bye.
15:56Bye-bye.
15:57I literally can't deal.
15:58I think it sounds to me like there's been some problems over there.
16:02I don't think it's going to be a huge, huge issue because we can still get...
16:05You can still move the arms.
16:07You know what I mean?
16:07You can still wave them.
16:08You can still do things.
16:11Making sure his team is joined up on their jungle tale...
16:15The name we have gone for is...
16:18Project manager, Avi.
16:21Yogita the giraffe.
16:24And just so you know how that's spelled, it's Y-O-G-I-T-A.
16:29Are kids two to four going to be able to pronounce that?
16:32I just thought that it was very important to have a name that is representative of the entire population.
16:39That would be good if it was a lot older, but our target demographic is between two and four years
16:44old.
16:45And it's actually not that difficult to pronounce.
16:47OK, we are where we are.
16:49Bye, guys.
16:49Bye.
16:50Bye-bye.
16:52There's three syllables.
16:53Y-O-G-I-T-A.
16:54They're babies.
16:56Mama, Dada.
16:57I don't know about you guys, but Yogita is definitely a difficult name for two to four-year-olds.
17:01No, this is the name, and it's going to be brilliant.
17:074pm.
17:09I want to play with you.
17:11I want to play with you.
17:13Bringing his cartoon to life.
17:15You're whining a wee bit too much and we're missing some of the dialogue, but fantastic work.
17:19Project manager, Rhys.
17:21I want to play with you.
17:24I want to play with you.
17:26OK, not on the youth.
17:27I want to play with you.
17:28One more like that.
17:29I want to play with you.
17:31Joe, your next line is,
17:32Mum always says,
17:34It's cool to be kind to each other.
17:36Mum says,
17:38It's cool to be kind to each other.
17:40One more, just try and think about feminising her voice.
17:42Feminising it.
17:43Yeah.
17:43It's cool to be kind to each other.
17:45It's cool to be kind to each other.
17:48Well done.
17:48Good.
17:51Next door.
17:52The bull flies in the air to the elephant's despair.
17:55The bull gets stuck in a tree.
17:56Tight on time.
17:57We've only got 25 seconds to play with, so I don't want to sort of prolong these sentences too much.
18:02Danny, Mark and Bradley.
18:05How many seconds have we got free?
18:0725. What are we on, 25?
18:08Not even a second.
18:09What can we crop out of that?
18:10Deep down in the jungle, where nobody goes, lived a young giraffe.
18:14There's a pause there, just where nobody goes, and then crop.
18:17Yeah.
18:17When nobody goes, lived a young giraffe.
18:20Yeah, there was another pause.
18:21There's still a bit more in there, can be taken out.
18:23Lived a young giraffe, with a very nervous laugh.
18:26Lived a giraffe, I think, just cropped giraffe.
18:28Tall or small, you'll make friends at school.
18:31Yeah, I mean, the last bit is very quick.
18:34Do we have any spare seconds at all, Vera, or no?
18:36No.
18:37Okay, let's keep it like that then.
18:40What I want to do is get it so she's coming up, poking her head over the title.
18:44Working on the visuals for their title card.
18:46I don't really want to cut the chin off, but bring it down slightly.
18:49Marnie, Avi, Sahail and Shazia.
18:52Can you just change all the Yogita and the giraffe to a darker brown?
18:56I think that looks quite dull, actually.
18:58But again, Marnie is the designer, so it's your choice.
19:02Do you guys think it looks dull?
19:03I think it looks really insane.
19:05That's absolutely fine.
19:05I mean, from the briefing we spoke about earlier on, it fits it.
19:08Don't overcomplicate it.
19:09It works.
19:09Yeah, but Sahail, there's always room for improvement, right?
19:11But it's not that it's fine.
19:12It looks really good.
19:15Marnie doesn't give anyone a look in, and at the end of the day,
19:19I don't think she created anything that was unique.
19:22It was just so basic, you know?
19:25That's exactly as I was picturing it.
19:27It looks perfect.
19:29Yeah, it does.
19:29So good.
19:33I thought that we could have a sort of bubble font.
19:37Finalising their design.
19:38And I was thinking bright colours.
19:40Half of the other team led by Danisha.
19:43Yeah.
19:43So, Christopher, the next thing is going to be to copy and paste
19:46our characters on.
19:47Where would you like that?
19:50Let's have a look.
20:00What do you guys think?
20:01Can we flip Faye, please, so that she's facing Femi?
20:05I think you're right.
20:05That's a good idea.
20:06Should we have them a little bit up, and then it's...
20:09Underneath.
20:10Underneath.
20:11Yeah.
20:11I was thinking slightly different on the font.
20:13Yeah, you're right.
20:14Maybe if we could have that K more as a K and not an R,
20:18just so we can have a definite K in there.
20:21That's good, yeah.
20:266pm.
20:27Hello.
20:28Hello.
20:28For project manager Rhys...
20:30Would you like to see your characters, your cartoon characters?
20:33Yeah.
20:33Love to.
20:35First glance at Femi and Faye.
20:38So, shall we start with the girl?
20:44And then, if we go over to the guy...
20:48Does he have no feet?
20:50It looks like he does have no feet, yeah.
20:53So, just to clarify, arms can move?
20:56Yeah, they will do, yeah.
20:57Super.
20:57OK.
20:58So, it means that the clap is still in.
21:04I really like that little cluster.
21:06I feel like that would be a really good way to pack out the bottom.
21:09Last job of the day for both teams.
21:11Replicate that again in the other corner and flip it.
21:14Yeah.
21:14Just so we've got that boom colour there.
21:17Create their cartoons.
21:19I was imagining placing the tree on the left-hand side as opposed to the right.
21:23I don't think it matters that excessively.
21:25I was thinking if the sun starts on the left side, as the day goes by, it slowly goes to
21:30the right,
21:30because obviously you've got the rotation of the...
21:33Well, it's getting darker, isn't it?
21:36I think we're getting a little bit too technical.
21:38We are appealing to a two and a four-year-old.
21:40We are two years old.
21:40Two and a four-year-old.
21:40Yes, but obviously the sun starts upwards and it goes down.
21:43We've got one location, we've got one set.
21:46So, I'll be honest, I really don't know where Greg has been.
21:49He's slowed us down with his five-minute monologues about exactly what he thinks should be added.
21:54It's literally been the most pointless contribution.
21:57It's cool to be kind to each other.
21:59Yes.
22:00Yes.
22:01Let's go with that.
22:049pm.
22:06Characters complete.
22:07Guys, I think we've outdone ourselves again.
22:10It was really good.
22:10Yeah.
22:11And stories signed off.
22:13Thank you so much.
22:14Thank you, Bob.
22:14Cheers.
22:15Tomorrow, the pitch is.
22:237am.
22:24For both teams.
22:26Okay, let's go.
22:28The premiere of their preschool cartoons.
22:32Deep down in the jungle, where nobody goes, lived a young giraffe with a very nervous laugh.
22:38To some, school is cool, but to Yogita, not at all.
22:41She's scared she'll be different because she's so tall.
22:43It's Yogita's first day and she's on her way.
22:46She can see in the distance an elephant play.
22:48The ball flies in the air to the elephant's despair.
22:50The ball gets stuck in the tree.
22:52Giraffe, can you help?
22:53My ball's in the tree.
22:55Tall or small, you'll make friends at school.
22:58Does that make sense?
22:59Does it get the story across?
23:01To me, yes, Brad.
23:03That does make sense.
23:04The only thing is, is that, you know, we were going for inclusivity, right?
23:07So, outside of the tall and the short, which I don't really understand that as inclusivity.
23:12Because the way that I understood inclusivity is around gender, race, sexual orientation and...
23:17Inclusivity includes everything.
23:19Not just race, not just gender.
23:21And I feel like to portray that to children, the easiest way to do it is a physical difference.
23:26Our target audience is two to four-year-olds.
23:28I think the clearest way of portraying that is through colours, but, you know...
23:32But we had to do animals, animals that have their set colours.
23:35But this has been done before, you know, being big and small, short and tall, you know?
23:38But in terms of this character, a female Indian, that hasn't been done before.
23:44I'm just going to say something very, very quickly, okay?
23:45Shazia, I'm going to say this with utmost respect.
23:48Everyone needs to be on the same page.
23:49But I feel like at the moment you're not on the same page as the rest of the team.
23:52All right, I think that what you're selling and what you're pitching to the panellists,
23:55they're not going to understand it.
24:00Next Door
24:03The Big Reveal of Femi and Faye
24:07I want to play with you.
24:10Mum always says, it's cool to be kind to each other. Would you like to play?
24:14I can't get up there.
24:16I have a game we can play.
24:20We have boys and girls, you should join in at home.
24:23I'm so glad, I'm so happy that you came to play with me.
24:27It's cool to be kind to each other.
24:40Oh, look at that!
24:46That is so nice.
24:48Instead of just saying, Victoria, I've made the decision, we're going to stick with Faye.
24:52I did say that though.
24:52You can't make any excuses.
24:54I think we've got the gist.
24:56I think there is a few problems, we still don't have any hands on both of the characters.
25:00So, we just need to make sure that we play to our strengths within the pitch and make sure that
25:04that's explained as to why it happened.
25:07We would plan for the pitch. You guys are going off to do the market research.
25:10Excited!
25:13Shaz, I think you're very inquisitive.
25:16Working out who goes where, you also think are very outside the box.
25:20Project manager, Avi.
25:22What do you think about going on the market research team?
25:25I think that that would be a big mistake because I think I represent this character.
25:28I should go in there and basically pitch it.
25:30I have a lot of experience pitching to clients.
25:33That's been my background.
25:34So, it's up to you.
25:36Okay.
25:37So, it will be the same teams.
25:40Yeah.
25:40You three lovely people will be on the market research team and us four will be on the pitching team.
25:46How does that sound?
25:47Yeah, good.
25:48Yes.
25:49Let's do it, guys.
25:529am.
25:53Half of each team head off to plan their pitch.
25:56The rest will gather feedback on their cartoon.
26:01One thing I'm slightly concerned about, I know it's a very simple, clear message to us,
26:08but to, like, a two-year-old, I'm hoping that they will understand it.
26:15Central London.
26:17The ball flies in the air to the elephant's despair.
26:19The ball gets stuck in the tree.
26:21Gathering consumer feedback on their cartoon.
26:24Giraffe, can you help?
26:25My ball's in the tree.
26:27Team Yogita.
26:28Tall or small, you'll make friends at school.
26:32Hello, you beautiful little people.
26:35What are we thinking?
26:36I liked it, but I think to try and capture what they were saying, it was too fast.
26:40Can you say Yogita?
26:42Yogita.
26:42Yogita.
26:43Okay.
26:44And what about the name?
26:45Something easier to be picked up.
26:47Yeah.
26:47I think it needs to be a bit shorter.
26:50Short.
26:50Yeah.
26:51We'll take them points on board.
26:57Across town.
26:59I want to play with you.
27:01Showing Femi and Faye to its target audience.
27:06Dinesha's half of the team.
27:07It's cool to be kind to each other.
27:12Is it interesting?
27:15Yeah, you liked it.
27:18Mums, it would be fantastic to get your input.
27:20It's nice to see kids all different races playing together.
27:24You know, saying that she can't go on the slide and she just has to sit at the bottom.
27:28Yeah.
27:28Almost came across a bit patronising, I felt.
27:30What about in terms of what the actual characters look like?
27:34It just looks really weird that Femi's got no shoes.
27:414pm.
27:42East London.
27:44Hello.
27:44How did you all get on?
27:47Before the pitch.
27:48Got amazing feedback, which was positive and negative.
27:52A chance to compare notes.
27:54Okay.
27:55There was a slight concern over the moral of the story.
27:58Faye, who was in the wheelchair.
27:59They actually said, was that actually not inclusive?
28:02That she wasn't able to go onto the slide?
28:05So we were a bit obviously concerned about the moral of the story not being...
28:09Yeah.
28:10..as strong as we would like it to be.
28:12Would like, yeah.
28:12What did the children, what were their reactions?
28:15I mean, they were kind of just looking at it aimlessly,
28:18a bit like, not really sure what I'm watching.
28:21So, Simba, I would love to take you in on the pitch
28:24and you will take over the market research section.
28:26I want it to be much more of a positive angle.
28:29And Greg, I would love you to join the girls.
28:35Catching up with his team.
28:37The only concern was the audio, it was the narrative.
28:40They said the narration was quite quick.
28:42Project manager, Avi.
28:44This is not an easy decision to make,
28:47but having heard your exceptional market research,
28:50Dani, I would love it if you could please join this team.
28:53Yeah, I'm more than happy to do that.
28:54I kind of invented the character,
28:56so I really do feel comfortable pitching that character, you know?
28:58Yeah.
28:59I would actually disagree that you created the character.
29:01I feel like the concept was my idea initially.
29:03I agree, Dani.
29:04Yeah, so I feel like if anyone's going to be best to put that idea forward,
29:07I feel like it would be myself.
29:08I mean, look.
29:08I do think that Dani will offer incredible value.
29:12So, if it's all right with you, Shazia.
29:14That's absolutely fine, yeah.
29:15Would it be okay for you to join the boys over here?
29:19Let's go and give them a Yogi to the Giraffe they will never forget.
29:275pm.
29:29Crunch time for the cartoons.
29:32Waiting, a panel of experts...
29:35Good afternoon.
29:36..from the worlds of children's TV and animation.
29:41Our aim with Yogi to the Giraffe
29:44is to educate and inspire two to four-year-olds.
29:54I'm now going to pass you over to Dani.
29:57I don't think you should leave them waiting, Abi.
29:59I think you should show them.
30:00OK.
30:01Don't leave them in suspense.
30:03OK, you're right.
30:04We'll show them.
30:06Deep down in the jungle where nobody goes
30:08lived a young giraffe with a very nervous laugh.
30:11It's Yogi to the first day and she's on her way.
30:14She can see in the distance an elephant play.
30:16The ball flies in the air to the elephant's despair.
30:19The ball gets stuck in the tree.
30:20Giraffe, can you help?
30:21My ball's in the tree.
30:23Tall or small, you'll make friends at school.
30:27The concept, as you've just shi...as you've just seen,
30:32shows a very tall giraffe who feels a bit out of the ordinary.
30:35The thing that makes her different, she utilises as a way to make friends.
30:41It's all good and well hearing about all of that,
30:43but we want to actually know, does it actually appeal to the market?
30:46And who better to know the market, by the way, than you four yourselves?
30:48You know, you guys have been in this for literally decades
30:51and it's incredible, by the way.
30:52We just want to say, not individually, by the way, in total at least.
30:56This is just awkward.
30:58They're not getting the points across.
30:59This was about representation, inclusivity.
31:02What we really wanted to do was kind of, as Yogita goes throughout her journey,
31:07we want her to come into contact with different characters
31:09that different children can relate to.
31:12So, there we have it.
31:13And we'd be happy to answer any questions you have.
31:19My name's Lucy, I'm a director at Aardman.
31:22In terms of the character design, why did you give the main character a pink bow?
31:29So, it was my decision to give the main character a pink bow.
31:32I feel like putting a pink bow on a female character is very stereotypical.
31:36Do you think that's a modern representation of a girl?
31:41It's just a fun, cute characteristic, someone dressing up
31:45and trying to make a great first impression on their first day.
31:49Hi, so I'm Nick Hall, I'm the commissioning exec for CBBs.
31:53Could I assess the name of the show Yogita, or is it Yogita the giraffe,
31:57which might be a bit of a mouthful?
32:03So, the name of the show would be Yogita the giraffe.
32:06So, as the message behind our cartoon is really inclusion and acceptance,
32:12and we really just wanted to do something a little bit different.
32:15We're extremely grateful for your time, thank you.
32:28Our main aim and our main ethos behind us is inclusion.
32:32Inclusion and diversity.
33:00Femi and Faye are a real representation of the real world.
33:02I want my children to understand that they can still play with each other.
33:06Now, differences aren't barriers, but they're gateways.
33:11They're gateways to a better world.
33:13They're gateways to a brighter world.
33:15They're gateways to opportunities.
33:16And to be honest with you, in this room right now, we see a difference.
33:20And that's the key thing here.
33:22With these characters, it's important that we resonate with them.
33:25And the key message here of true and utter kindness.
33:33I'm James from Hocus Pocus Studio.
33:36Femi and Faye here don't appear to have hands and feet.
33:42Is that part of their story?
33:46So, we didn't want to finish it as a complete and finished product.
33:50We wanted to keep it open to interpretation and imagination.
33:54Are those excuses for you forgot to give them hands and feet?
34:00No. No, absolutely not.
34:05The story, having the slide, highlights her difference in what she can't do.
34:10And is that inclusive?
34:12So, that's why, obviously, we do highlight that message,
34:14because even though I'm a four-year-old or five-year-old,
34:16I cannot bring you down the slide,
34:18but what I'm going to do is make another game to play with you
34:20so that you're included.
34:21Is that not taking pity on her?
34:24I mean, you know, he has to help her.
34:26Why couldn't she help him do something?
34:29Yeah, obviously, a two- to four-year-old,
34:31they're not going to understand massively, but...
34:35Why would she say that?
34:37Is that putting him down?
34:38Why would she say that?
34:39Honestly, the less they say, the better.
34:41Hi, my name's Angelica Bell.
34:43I'm a broadcaster and former Children's BBC presenter.
34:46What's missing for me is the fun,
34:51and I can feel what, you know, your inclusion, diversity,
34:54and it's a great message.
34:55So, I don't feel that necessarily from this.
34:59Yeah, so...
34:59But it seems like a bit more of an infomercial.
35:02The one massive part for us is audience participation at home.
35:06So, that fun element, we would have loved to scale up the clap section
35:09so that that becomes a thing to happen at home.
35:12Talking about that, you've got no visual signal to say
35:15that's something that children should join in with.
35:18And it does look like they're slapping each other.
35:22It looks like they're slapping each other.
35:24It doesn't look like they're slapping each other.
35:26Oh, that is harsh.
35:27We would just love to finish off by thanking you so much
35:31for your time today, and always remember...
35:33It's cool to be kind to each other.
35:437pm.
35:44Guys, well done.
35:46Good day.
35:47Pitch is over.
35:48That was tough.
35:49We were gonna always evoke some real serious,
35:52hard-hitting questions.
35:53If we end up in the boardroom tomorrow,
35:55I'm gonna be really disappointed with the character team.
35:57They gave the character no hands,
35:59which was a fundamental flaw.
36:00They really did like the visuals, and they liked the colours,
36:03and there was no question about that.
36:04And I think the questions were good,
36:06because it shows they were intrigued by it,
36:08they wanted to know more.
36:09I think the weakest part of our concept
36:10is definitely the name.
36:12The panel picked up on this pretty instantly,
36:14and I think this could really, really hinder us.
36:17Tomorrow, both teams must face their fiercest critic.
36:29You can go through to the boardroom now.
36:47Right.
36:48Your task was to create a new children's cartoon,
36:52aimed at two to four-year-olds.
36:55So, Avi, you were chosen as PM.
36:57Yes, Lewis Sugar.
36:58How did that come about?
36:59So, since 2002, my dad's owned a children's nursery.
37:03I've worked there for four years myself, part-time.
37:05So, I can understand the synergy there.
37:07Can you tell me about the idea for your cartoon?
37:10Yeah.
37:10So, basically, we had this character,
37:12and what she was gonna do
37:13was be preparing herself to go to school
37:15and meet different characters with different insecurities,
37:18and we'd overcome them somehow.
37:20And we'd gone with the idea of inclusivity as well.
37:23So, as a character team, we went in there
37:25trying to create a character that would be inclusive.
37:28Right.
37:28So, in the character team, Marnie, from what I could understand,
37:33you would say, no, no, leave it to me.
37:35No, it's gotta be like that, it's gotta be like this.
37:37And you, Avi, as the project manager,
37:40so, look, I'll leave it to you, and you step away.
37:43My role is the project...
37:44You step so far back, you could have fallen over some.
37:48Yeah, but, um...
37:50So, was it Marnie was being a little bit powerful?
37:55Marnie is powerful, but we used Marnie to our advantage.
37:58Lord Sugar, I just had a very confident vision for it,
38:01and I think Avi did a good job in allowing me to run with that.
38:05As in it was my skill set.
38:09I think Marnie, if the truth be known, he didn't have a choice.
38:13OK, I'll tell you what we'll do now, shall we?
38:15Let's have a look at this cartoon, yeah?
38:18Deep down in the jungle, where nobody goes,
38:21lived a young giraffe with a very nervous laugh.
38:23The ball flies in the air to the elephant's despair,
38:26the ball gets stuck in the tree.
38:28Giraffe, can you help? My ball's in the tree!
38:30Tall or small, you'll make friends at school.
38:35Right. Yeah.
38:37So, Mark, I think you did the voiceover, didn't you?
38:40That's correct.
38:40You sound like Ray Winston.
38:42I was waiting for you to say gamble responsibly.
38:45I think he's all right, if I'm honest with you.
38:49Yeah, and also, poor old Yogita.
38:51She reminds me of a wonky Peter Crouch.
38:54Yeah.
38:55Yeah.
38:56Who wrote the script?
38:58I actually wrote the script, Lord Sugar.
38:59Is anything you didn't do on this task?
39:02I didn't come up with the name of the character.
39:04That's one thing I didn't do.
39:05I came up with the name.
39:06Yogita?
39:07Yogita the giraffe.
39:08So, I was going after creating something
39:10that was going to stand out and be memorable,
39:13as well as, you know, representing communities
39:16that might have been underrepresented,
39:17and I thought this was a great opportunity to do so.
39:20Although we didn't actually agree with the name,
39:22we really did run with it, we defended it in the pitch,
39:25and I think we really did come together as a team.
39:27Mm-hmm.
39:27OK.
39:28So, then we move on to the pitch.
39:30Who did that?
39:30That was myself, Avi, Marnie, and also Danny.
39:35But I was initially supposed to do the pitch.
39:37Who made that decision that you wouldn't do it?
39:40Lord Sugar, I made that decision.
39:42Which I felt was a mistake,
39:43because I think that, you know, I'm so passionate about the name
39:46and, you know, this topic,
39:48that had I been on that pitching team,
39:49I really think that I would have made
39:51a very, very valuable contribution.
39:53Mm-hmm.
39:54All right.
39:55Now, then, Rhys, you are the project manager.
39:59Now, you're in the theatrical business, is that right?
40:01I own a children's theatre school across Scotland,
40:04so it felt very fitting for me to take on the role.
40:06Good choice, good choice, good choice.
40:08So, tell me about the idea for your cartoon.
40:12We, as a group, feel strongly that every child and every person
40:15should turn on the television and see a version of themselves.
40:18Right.
40:19Nothing should be discriminated against race, ability, disability.
40:23We definitely decided that was a key message we wanted to create.
40:26Right, OK.
40:27Joe, I don't think you were signed on too much with the theme.
40:31I think I fully got behind this idea,
40:33and I thought it was a great concept,
40:34but will two- to four-year-olds, you know, engage with it?
40:37That was my primary concern, yeah.
40:39I think, just off the back of that,
40:40what was really important for us was to make it fun,
40:43engaging and educational.
40:44And original. Yeah.
40:45We wanted to make something that you don't see. Yeah.
40:48OK, but I think it's time that we had a look at it then, shall we?
40:51Go for it. Yeah.
40:56I want to play with you.
40:58I have a game we can play.
41:02It's cool to be kind to each other.
41:07It looks kind of like the motif you see on a men's toilet door.
41:11What? Why haven't you got any hands?
41:13We ran out of time to go back and create hands and feet.
41:17You know, we did have a bit of a, I feel like, a bit of negativity in the group.
41:20Victoria did bring up the issue again about the girl's name and changing it.
41:24You know, but I just felt like that was a bit of a waste of time,
41:26trying to explain it. I don't think it was a waste of time.
41:28Personally, I didn't resonate with the name Faye,
41:30and I suggested another name. The girl?
41:32That conversation happened for about ten seconds,
41:34and I think to say that I was negative about it is unfair,
41:36because after that... No, you did bring it up a few times, Victoria.
41:39No, I didn't bring it up a few times.
41:40After we'd decided on the name, I never once mentioned it ever again.
41:43We were now making faces. This is coming out of nowhere.
41:46On day two of this task, we had a team discussion in the morning,
41:49and none of this was fed back to us.
41:52So, that's not true. No, I did flag it.
41:53No, I did flag that. We did spend a bit of time.
41:56We spent some time. I said we spent time going back and forth with them
41:59and saying, no, that's my decision, can we move on?
42:01It's like, oh, but can we do this name? Yeah, about the names,
42:02but in actual fact, like, we worked together really well.
42:04We got everything done that we needed to do.
42:06OK.
42:07I think then we did.
42:09Yeah. Gregory.
42:11Lord Sugar.
42:12Hi.
42:14What did you actually do in this task?
42:17So, I believe I had some positive contribution,
42:20especially into the background.
42:23That was my idea.
42:24About the tree on the right and left hand side was my idea.
42:27Yep.
42:27I think you went missing on this task.
42:29We nearly sent Dora the Explorer to look for you, you know?
42:32I, I...
42:34Your speciality is firing cannons, isn't it?
42:36Indeed, Lord Sugar.
42:37Yeah, my speciality is firing candidates.
42:40Yes, I get it.
42:41Yeah, you know that, don't you?
42:42All right.
42:43OK.
42:43Um, look, normally on things like this,
42:47I have the final say, yeah?
42:49However, in this particular case,
42:52I did take the advice of the experts.
42:56And so, uh, the experts said...
43:01..that Team Affinity, your cartoon was the best.
43:07Well done.
43:08Uh, I've arranged for you to have exclusive use
43:11of the Ball Pit Cocktail Bar in East London.
43:15Oh, great.
43:15All right? Off you go and enjoy yourself.
43:17Thank you very much.
43:18Well done, guys.
43:28So, the experts were unanimous.
43:32Not one of them liked your cartoon.
43:35You're going to have to go off and have a chat amongst yourself.
43:38You'll come back in here and we'll have a more in-depth discussion.
43:42OK? Off you go.
43:43Thank you very much.
43:48Wow, this is cool.
43:50So many balls.
43:51I'm just glad we didn't balls this one up.
43:55I'm over the moon at winning the task.
43:57I know the vision from the start
43:58and I've definitely, definitely made that happen.
44:02I'm really glad that I stood my ground on the name
44:04and I really do believe that that's what helped us win the task.
44:08Didn't Yogita rescue one of these balls from her tree?
44:11It's my first time winning.
44:13I've had a taste of victory
44:14and, boy, do I love this taste.
44:17Cheers to Yogita.
44:18Welcome, guys. Welcome, everyone.
44:25It was a major mistake not to have hands and feet.
44:28Obviously, being finished might have made the cartoon
44:30a little bit more complete.
44:31Did you guys not think to change the clapping or anything like that?
44:34Unfortunately, the clap was the only thing
44:36that would have been quite inclusive.
44:38I think the arguments of the sub-team have ultimately cost us the task
44:41because the characters weren't fully developed.
44:43When you look at the sort of story setting of ours compared to the other groups,
44:47I did just find that theirs was more colourful, engaging, fun.
44:51I still stand by the plot, the ethos and the message behind it.
44:54The fact that we're in the loser's calf
44:56and Rhys is still saying he thinks we made an amazing product
44:59is beyond me. He's really not listening.
45:01From my personal perspective, I admit, this is not my strongest task.
45:05I have performed well in my more public speaking roles.
45:07So I've never made a cartoon before,
45:09but I really felt like I immersed myself in and I went above and beyond.
45:13Gregory contributed the least.
45:14You know, it's all well and good saying this isn't for me,
45:17but the key thing here is to try and I don't think he did that.
45:30Yes, can you send the candidates in, please?
45:46Right, well, I think we can summarise this.
45:49It's not exactly Looney Tunes, was it?
45:52It was a bit Hans Christian Blandersen.
45:55The experts, and here's a quote,
45:58no child would watch this, it's not fun, it's not engaging,
46:02it's nothing but a infomercial.
46:06So I, and I think we all agree that we still stand by the story
46:09and where we think it's been let down is on the design.
46:11I definitely don't think it's just down to the design of the characters.
46:14You know, we did have limited time, we did the best we could.
46:16Everyone had limited time.
46:17Yeah, but it's just the case of when you do compare it to the other team,
46:20you know, it was very bland, the setting was basic.
46:22I think the other team beat us on all fronts.
46:25Their characters were far better than ours.
46:27Yeah, but Joe, we were going...
46:29I don't know why you're saying we're to blame for the storyline
46:31when the characters were just as bad.
46:33Hmm.
46:34Tell me about the no hands and feet.
46:36The climax of our storyline was a hand clap.
46:39So when we first heard the call that our characters have no hands,
46:42we were worried.
46:43We were in shock.
46:44The advisors said you came up with silly excuses about no hands and feet.
46:49You should have just admit you made a mistake
46:51rather than try to cover it up.
46:53And even just saying that, oh, you know,
46:55as part of the development process of the cartoon,
46:57we will be adding feet in or some trainers, you know.
46:59I did say that.
47:00Something to do.
47:01Did we finish, you know, colourising their top
47:04before we put hands and feet on them?
47:05So, yeah, they were missed.
47:07We did have a few minutes we probably could have saved on it.
47:09You know, Victoria had some queries again about the name.
47:11Sorry, can I just...
47:12I just think it took a few minutes at all.
47:14I had already agreed the girl's name.
47:16Yeah, but we went...
47:17And you were trying to change it when we didn't need that.
47:18No, we went back to the drawing board again
47:20for the names.
47:21I think it's very clear, Lord Sugarhat,
47:23there's been a lot of disruption that we weren't aware of.
47:26And now that we've left...
47:27No, we clearly said that.
47:28Sorry.
47:28I'm not going to, like, speak over people.
47:30It's rude.
47:31Can we just listen to speak one at a time?
47:32The exact words you said was there was a little bit of disruption,
47:35but we've sorted it and we're going to love the characters.
47:38All right.
47:39Let's move on to the market research.
47:41So, we did the market research, yeah.
47:43There were some positives and negative points that we had to raise.
47:45What subject did you come in with
47:46and what was the first line that you said, Denisha?
47:48Yeah, I said, guys, it went well.
47:50Guys, it went well.
47:50There was positives.
47:51With a big smile on your face
47:53and you were so excited to tell us all about it.
47:54That's not right.
47:55I think one of the things that Rhys actually went back and said,
47:57you know, we don't want to hear the negatives right now,
48:00we want to focus on the positives because we're going to be on the pitch.
48:02Rhys, you said obviously it's Rhys to speak over people,
48:04and now you're doing the same thing.
48:05OK?
48:06So, most of the consumer research feedback was mostly negative.
48:10Negative.
48:11We did ask what the child's reactions were in the pitch.
48:14So, I don't believe that you correctly sort of echoed out your thoughts.
48:17So, you're saying it lays with this lot, though?
48:19I believe that we ended up with an unfinished product
48:21and that contributed.
48:22Yeah, but Greg, the thing is, I think, for all of us, we tried.
48:25Can you say that you have tried?
48:27Yes, I can say I have tried.
48:28At no point in this process did I not want to get involved in it.
48:31I just feel that a lot of the people sitting beside me
48:34perhaps had more experience in this particular field.
48:37Well, OK, you keep saying this is not your forte.
48:40What do you want me to do?
48:41Wheel in a bleeding cannon or what?
48:43Well, I do believe that I've contributed quite well in this process overall.
48:46The first task I've done very well in, basically...
48:49We're not talking about, we're talking about this task, Gregory.
48:51Well, I do believe I added some valuable contribution.
48:54I don't know if I agree with that.
48:55I think that it was very clear from the get-go
48:57that you explained that you didn't have a lot of experience
49:00and you were very much there as a positive but you didn't contribute.
49:03OK, Rhys, who are you bringing back in this boardroom?
49:06I would love to bring back in Greg,
49:09due to his lack of contribution to this task
49:11and I would love to bring back in Denisha
49:13for her failure to conduct the sub-team.
49:16I don't think that's fair.
49:17Well, look, you'll have the chance to express your disappointment
49:21in that decision, OK, that he's made.
49:24You lot, go back to the house.
49:27Thank you a lot, sugar.
49:29Thank you, Karen.
49:30Thank you, Karen.
49:35Step outside and I'm going to have a chat with Tim and Karen
49:38and I'll call you back in where at least one of you
49:42will be going home, OK?
49:51Rhys seems to be very articulate.
49:53He's a very good talker, isn't he?
49:55But I tell you what concerns me.
49:57It was his concept, his idea
49:59and when it fails on every level, you have to worry.
50:02What's your call on Denisha?
50:04A major contribution to this task failing
50:06was because the characters had no hands.
50:08That was her responsibility.
50:10Yeah.
50:11And then we've got Gregory.
50:12He openly admits that it's not for him, this task.
50:16Part and parcel of being in business
50:17is you've got to adapt.
50:19As you said, if he's waiting for something that suits him,
50:23wheel the cannon in.
50:24Yeah.
50:24Well, thanks for that.
50:26I'm going to bring them back in
50:27and at least one of them will be going today.
50:31That's for sure.
50:31PHONE RINGS
50:34Could you send the three of them in, please?
50:45Right.
50:47Rhys.
50:48It seemed to me that you forgot
50:50that you were making a cartoon for kids.
50:54I'm not disputing.
50:55The experts didn't like the story.
50:57No, they didn't.
50:57There was no positives from the experts.
50:59Not one.
51:00And this, I think, was your idea, wasn't it?
51:03It wasn't just my idea, but it was my idea...
51:06You're the PM.
51:07Yeah, it was my idea to go on the diversity route.
51:09It was my idea to showcase something
51:10that I feel is underrepresented,
51:12but everyone else was in agreement with it.
51:14The story was not fun.
51:16Noble, yes, but not fun.
51:18If we could have added the interactive clap-in
51:20if the character had hands.
51:22I don't think it comes down to just the hands.
51:23There are a number of cartoons that do not have hands.
51:25Dinesha, you couldn't get your sub-team
51:27to co-operate with you.
51:28It doesn't show good leadership, does it?
51:30No, I definitely think when the girls pointed it out,
51:32I was quick to respond and ask them,
51:34you know, we're moving on now.
51:35I've made the decision.
51:36We're moving on.
51:37On your side, you have not taken any ownership
51:39of the fact that the storyline was so bad.
51:41It was too overcomplicated for the time we were given.
51:44It was too...
51:44Why has no-one voiced that then?
51:45I'm just going to say,
51:46I am not here to coast along and sit back
51:48and sit on Lord Sugar's airline.
51:50I'm here to work and I fully believe that I've thrown myself
51:53into every single task given.
51:55But I think as far as running the team,
51:57making it work with one less person
51:59and still hitting the deadlines...
52:00You did nothing, you're saying?
52:02No, you didn't.
52:03Can I reply to that, Lord Sugar?
52:04Certainly.
52:05Rhys, I think one of my biggest disappointments in this task
52:09is the fact that you are very knowledgeable
52:11and very experienced in this field.
52:12I trusted your vision wholeheartedly.
52:14I trusted your experience.
52:16And that should be something
52:17which should be seriously considered.
52:19With no word of a lie here,
52:21I could have done the exact same task
52:22for the exact same deadlines
52:24with just Joe and Rochelle.
52:26He would have been better staying at home.
52:28Can I just add, Lord Sugar?
52:29I've worked out of my comfort zones.
52:31I'm comfortable doing that.
52:32But yeah, you do need to get out of your comfort zone, Gregory,
52:34and give it your ask questions.
52:35I was not given the opportunity
52:37because Rhys sidelined me.
52:39You need to make the opportunity.
52:41Now I believe Rhys has gone over with a strong vision
52:43and that vision has not materialised,
52:45yet he claims to be knowledgeable in his particular field.
52:48I am knowledgeable in my field and I'm no dispute about it.
52:50Yes, we lost his task.
52:51Erm, I think I've heard enough.
52:54And I don't want to hear any more from anybody.
52:58Rhys, you were the project manager.
53:02This cartoon was really pathetic, I have to say.
53:10Dinesha, I get the feeling that you are not a good leader of people
53:14because the way that you are arguing with others,
53:17that is a problem for me.
53:20Gregory, erm, I don't think you did much on this particular task.
53:24You may as well have gone home.
53:26But nevertheless, Rhys, you were the project manager
53:31and ultimately it is regretful that this was a terrible failure.
53:43But having said that, Gregory, by your own admission,
53:47you struggled with the task.
53:50I did, Lord Sugar, but when it came to...
53:51Yeah, in business, you need to adapt.
53:56So, it is with regret, Gregory, you're fired.
54:00Thank you very much, Lord Sugar, for the opportunity.
54:10Dinesha, you know, my problem is whether you can control people
54:15and whether you can get them to cooperate with you.
54:19And one way of finding out about that
54:21is that you are going to be the project manager
54:24in the next task, like it or not, OK?
54:27Yeah, that's all right.
54:27The pair of you get back to the house.
54:29Thank you. Thank you.
54:44I understand that Lord Sugar fired me
54:46because he felt I was unable to adapt.
54:48However, I am determined to prove Lord Sugar wrong
54:51and to show him why I should have been his next business partner.
54:55So, who do you think he's going to go?
54:57The thing is, Greg contributed the least by far
55:00and he was the first one to admit that.
55:02Yeah!
55:06Is it not you?
55:07I don't know. Well done.
55:09Is there anyone else?
55:10Again!
55:14Tell us all about it.
55:15He's made me PM for the next half.
55:18Oh!
55:18I see!
55:19I have no idea what he's going to be.
55:22Was that the door?
55:24Oh, it's Lord Sugar.
55:27What are we going to be doing?
55:30Good evening, Lord Sugar.
55:32Hello.
55:32Would you like to come in?
55:34Guys, on your feet.
55:38Good evening.
55:39Good evening.
55:39Good evening, Lord Sugar.
55:40I bet you didn't expect to see me here tonight.
55:43Well, let me tell you, I'm not here for a social visit.
55:47For your next task, I'm sending you to Brighton and Hove.
55:51It's one of the fastest growing cities in the UK
55:54and it's a thriving hub for independent businesses.
55:57I want you to source nine items associated with Brighton and Hove.
56:04You need to locate the items and buy them for the best possible price.
56:09The team that spends the least amount of money to secure the correct items will win.
56:14Now then, I've decided to make some changes in the teams.
56:19So Simba, Rochelle and Joe, you're going to switch with Mark, Marnie and Sohal.
56:25Okay, everything clear?
56:27Good. I'll see you back in the boardroom in a few days' time.
56:31Cheers.
56:35You up for the challenge?
56:37I sure am.
56:38Bring on Brighton.
56:41Now, 14 candidates remain.
56:45The search for Lord Sugar's next business partner continues.
56:51Next time...
56:53Alright, it's down there.
56:55Logistics...
56:55This is Jafalga.
56:56No, this is Sydney Street.
56:58Oh, she is.
57:00Negotiations...
57:01Time out.
57:01Sure. Okay.
57:02The thing is...
57:03Let me finish.
57:04And in the boardroom...
57:06It was like organised chaos.
57:08End of the line.
57:09You're fired.
57:13Yep, yep, yep.
57:15Perfect.
57:15You're fired.
57:15Can down.
57:15Na?
57:34One, two.
57:35I'm blown away.
57:35You have me, hen.
57:37You need to go over it.
57:38It's not bad.
57:38To go over it.
57:38To go over it.
57:39There.
57:40What do you got to go over it?
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