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00:00This remains one of the toughest processes around
00:04Lord sugar is on the hunt for the next big thing. This is an opportunity of a lifetime
00:11Battling to become his business partner 18 ambitious entrepreneurs
00:19Action. Oh, it's a deal worth fighting. Oh, please let me finish this is absolutely mental
00:25We're gonna get nothing done if we speak to each other like this 18 candidates
00:30We just don't want it looking like hey 12 tough tasks. That's the biggest load of garbage. I've ever seen
00:36Oh, no, no, I'm not joking one life-changing opportunity. You're fired. You're fired. It's a bloody shambles. You're fine
00:53Previously
00:55Tokyo
00:56Chisola's team drove a hard bargain 400 euros per person. I think that's fair, but they're off-road adventure
01:04Hit the skits the exceptional isn't happening for us at the moment here's crew slipped up on service
01:11That's the one good, but it's not cold enough, but sky-high hospitality
01:16Oh
01:17Here we go
01:18We are in the air
01:19Flew them to victory
01:21Total profit of
01:231,580 euros
01:25Frederick fumbled and as a result they want a 40 percent refund
01:29But Johnny after six weeks. I haven't seen much from you got sent packing
01:35You're fired
01:37Now 12 candidates remain to fight for the chance to become Lord Sugar's business partner
01:444 a.m
01:53Good morning
01:54Good morning
01:56We'd like you to make your way to the London Stock Exchange
01:59The cars will be outside in 20 minutes
02:02Guys, wake up!
02:03Car's 7
02:05Good morning guys!
02:07We're going to the London Stock Exchange
02:10London Stock Exchange
02:11Oh, it's money
02:12Money, money, money
02:14Let's go!
02:17We've had five wins in a row
02:19It's going to be six
02:20It's going to have to be
02:23Project manager this time, a bit of you
02:24Definitely going to step up this time, bro
02:27Oh yeah, yeah? I don't even know what it is
02:28I know
02:40Has anyone been to London Stock Exchange before?
02:44Not yet, no
02:46It's giving like, Wolf of Wall Street vibes
02:48Yeah
02:48You do look a bit Wolf of Wall Street-esque, right?
02:51It's uh...
02:52Leonardo DiCaprio
02:54Yeah, yeah
02:57In the shadow of St. Paul's
02:59And at the heart of world finance
03:02The London Stock Exchange
03:05Good morning
03:28Now, it won't surprise you to hear
03:31that I've been interested in making cash
03:33from an early age
03:35Before I even left school
03:37I was finding ways to earn
03:39Like boiling beetroots for a local greengrocer
03:42or collecting glass bottles
03:44to take back to the shop
03:46But pocket money has moved on a bit since then
03:50Today, the kids' banking market is huge
03:54There are now 28 million accounts
03:57held by under-18s in the UK alone
04:01To keep children engaged
04:03These accounts now also come complete with an accompanying app
04:08Just like this one
04:09To educate, entertain and capture kids' imaginations
04:14So for your next task
04:16I want you to create a brand new banking app
04:19Alongside this, you will create an accompanying money box
04:23aimed at children six to nine years old
04:26Once you've created your app, a money box
04:29You'll pitch it to a panel of major investors
04:33The team that secures the most investment will win
04:36And on the losing team, at least one of you will be five
04:43Lord Sugar would like to mix the teams up
04:45So from Team Ascendancy
04:47Would Amber Rose, Jordan and Max
04:49please move over to parallel?
04:51And would Frederick and Anissa
04:52please move over to Ascendancy?
04:54Everything clear?
05:00Yes
05:01Good luck and off you go
05:03Thank you
05:04Thank you
05:06Teams have two days to cash in on kids' banking
05:09by designing an app and making a money box
05:13Team Parallel, we're excited to be here
05:15Welcome to the team
05:16But first, invest in a leader
05:19I'm happy to go forward for this one
05:22I'm the only parent in the whole process
05:25My kids are six to seven
05:26And I just got a good idea of what the kids would like
05:30So I'd love to put myself forward as well
05:32I haven't got kids as of yet
05:33But as a public speaker, I've spoken in hundreds of schools
05:36around the country
05:37I also have an athletics club for children
05:39So I think I know the target market pretty well
05:41And yeah, I'd love to take the lead in this
05:44Alright, so let's do a vote
05:46Who would like to vote for me to be?
05:48Who would like to vote for me to be PM?
05:50Oh, and then I'd vote for Dean
05:55Alright, fantastic
05:58Very confident that I can lead this team to victory
06:00I think so far, everyone else in the team has won as PM
06:03So, you know what's coming next
06:05I really want us to work together on this and get a win
06:11Across the hall
06:12I obviously work in the creative space and 3D animation
06:16So I do have a bit of insight
06:18And I'm very confident in my ability
06:19With Jordan in the top job
06:21Are we in agreeance guys?
06:22Jordan is the project manager
06:23Yeah, I agree
06:24The boss has arrived
06:25Next, pin down a plan for their app
06:29What are you thinking, Jordan?
06:31It's a difficult one
06:34I had an idea that I was thinking we could create some sort of like mythical kind of world
06:43But also superheroes are a big thing with kids
06:46I think blending those two together
06:48Something around that
06:49Hmm, but I really like that superhero mythical vibe
06:52Yeah, but what's the message behind the character?
06:55Uh, superhero
06:59It's mythical but we're not quite sure exactly what that's going to be
07:03We can add legs to that as we go
07:08Ideas are great
07:09But I don't think that we have necessarily got that tunnel vision on exactly what it is that Jordan wants us to produce
07:14Okay, so we're going for mythical theme
07:17And what that is, yeah, I think we still need to figure out
07:21Yeah
07:22I was thinking our character is a dog
07:26Taking the lead on the other team
07:28Who goes on a walk and he obtains different rewards and collects points
07:33Okay
07:34Mia
07:35You know, games are huge at the moment for kids
07:38Yeah, I really like that idea
07:40That I understand the whole game thing
07:42But it's key for the kids to be able to improve their financial literacy
07:45It's about deposits, withdrawals, savings
07:48It's about banking literacy
07:50Okay
07:51That's what we need to focus on
07:52Yeah, I think, especially with kids, correct me if I'm wrong
07:54It's really important that we don't make it too complicated
07:56Uh, Frederick, I have to tell you
07:57Okay
07:58It is about the withdrawals, the savings
07:59Okay
08:00That is the key part of this task
08:01So I'd want to keep it engaging for the children
08:03Oh, you want a simple game but it's quite addictive
08:05Kids always want to come back and play them sort of games
08:07You want something that's fun
08:08I don't think going down the education route on the game
08:11It just makes it boring
08:15The purpose of the app is to teach kids about financial literacy
08:19Well, their idea for the app is a dog who walks along collecting things
08:24But how that teaches kids about financial literacy, I'm not sure
08:28Do you not think we should, like, look at putting in some, like, facts about finance and money in general
08:32Just so they're learning about, like, what it all means?
08:34Potentially
08:39Next job for Jordan
08:40Is anyone feeling particularly eager to be on the app team or money box team?
08:45Division of labour
08:46Where do you see yourself going?
08:48Personally, I would be on the money box team
08:51What I would say, Jordan, is that app is, like, the biggest, like, part of this
08:56And I strongly think that you should be on the app team
08:59I could personally be sub-team leader
09:01I'm really confident to kind of lead that side
09:04Okay, yeah, I'm gonna go on the app team, right?
09:11Yeah
09:12I'm gonna put Amber Rose, Chisola and Liam onto the money box team
09:17I think that's a great choice
09:18And Amber Rose, I want you to take the role of sub-team leader
09:21Sounds good
09:22Good
09:23Initially, Jordan wanted to go on a money box team
09:27But he's ended up on the app team
09:29Because Amber Rose dictated that was gonna happen
09:31I'm not too sure who's actually leading this
09:33Amber Rose is more vocal than the project manager himself
09:36I don't think I have clarity on exactly what you want from the money box
09:40I want it to have bright colours that are really gonna catch the eye
09:44Nothing dull
09:45I want it to be...
09:46Vibrant?
09:47Vibrant
09:48Yeah, we can definitely do that
09:49Depositing his people into places
09:53My team is gonna be doing the branding and the money box
09:56Project manager, Frederick
09:58In terms of the app team
10:00I would like to be sub-team leader of that, definitely
10:02I have done user interface on apps before
10:05I used to work in technology consulting
10:07And my clients have been banks before
10:09I also fancy that I'd be good because obviously I've got two kids
10:12Dean, I actually think you'd be really strong in leading the vision
10:15I think it's up to the project manager
10:17I've just approached it
10:19No, I was just expressing my opinion
10:21It's a collective decision
10:22I think Dean would be great
10:23And I totally appreciate that
10:24And I think I would like to go with Dean
10:26Just because he does have children
10:27And it's gonna be really important that this appeals to children
10:29No worries
10:30Amazing
10:32I have experience making an app and also working with banks
10:35And Amir said, I think we should give it for Dean
10:37What it should be about is who's the best person to fit the role
10:41And that should have been me
10:42So you're happy with the game route?
10:43I play these games all the time
10:45I trust you guys
10:46I know what I'm going for
10:47Let's get it guys
10:48Let's go
10:5111am
10:54While half of each team heads off to produce piggy banks
10:58In terms of the money box
10:59The mythical theme is a little bit vague in my opinion
11:02That's what I'm struggling with
11:03Because I don't feel like we have a story there
11:05The rest will create their apps
11:09We need to remember like we need to improve like children's literacy in this
11:12And really like educate them on like money management
11:14It's about financial literacy
11:15Exactly
11:16And just like deposits, withdrawals
11:17Yeah, I get that
11:18But at the end of the day
11:19If I feel like my kids ain't gonna like it
11:21Then I'm not gonna create that, you know
11:24Yeah
11:28Salisbury
11:30Base for both teams
11:32Hey, how are you?
11:33Hi
11:34I am
11:35Top prototyping company, Innovate Design
11:38The dog would be running in sort of free sort of lanes as such
11:41And they'll be collecting the coins
11:43Seeking fans of his plans
11:45He's picking up interest
11:46There's gonna be a blockage
11:47So the dog has to move over to avoid it
11:49Air conditioning boss, Dean
11:53How does this game end?
11:54The character can come to an end if it's like
11:57Hit a wall or something like that
11:58The game will then finish
11:59Can this wall be like bankruptcy?
12:01No, you can't bankrupt a six to nine year old
12:04But that's the whole point, it's a game
12:05You don't wanna bankrupt them
12:06This is not, this game right now
12:07It's just like win, win, win, everything's great
12:09But that's not financial literacy
12:10They're six to nine year old
12:12And I don't think they're gonna understand bankruptcy
12:14I think it's harsh
12:15The reason why we're teaching them young
12:16Is when they're adults
12:17They have a better understanding
12:18No, no
12:19They'll just see the word and be like
12:20I wanna avoid it
12:21No, no
12:22We're not doing that
12:23We're not doing that
12:28Downstairs
12:29This is about education
12:30So my idea was a quiz around safety when shopping online
12:34Coining a whole new concept
12:36They have to answer a question
12:37And every time they get a right answer
12:39They might get points or whatever
12:41That they can use for customizing their character
12:43Jordan
12:44Okay, so we're doing an online safety quiz
12:46Yeah, I like that
12:47When it comes to the character
12:49I had a thought of maybe like cyber hero
12:54Cyber means techy, futuristic, that kind of thing
12:57My only concern is the morning briefing
12:59I wrote down exactly what you said
13:00Which was, our theme is mythical
13:02Personally, that's not a concern to me
13:04It was a TBC thing
13:05We still had to figure out
13:06What the main premise was gonna be behind it
13:09I think it's really important
13:10There's some continuity
13:11Within what we're creating today
13:12Ultimately in the morning briefing
13:14We did talk about multiple elements
13:16Which I don't think it will be a big issue
13:20I'm really concerned that the strategy is completely diverted
13:23The morning briefing was mythical
13:26And superheroes
13:27And right now we're talking about safety
13:30And a cyber hero
13:31So it's not quite the same concept
13:33Do you think that's mythical enough?
13:35Yeah
13:36The world's for a cyber hero
13:38Back in London
13:42In the morning brainstorm
13:43We didn't actually get told
13:45What Jordan wanted us to design in terms of the money box
13:48Still working up a mythical money box
13:50Do you guys have any ideas around the mythical fantasy theme?
13:54Because that's basically all we have to go off
13:56The rest of Jordan's team
13:58Look, we've got to come up with a shade
14:01How about like a pot?
14:03Like a cauldron
14:04Ooh, okay
14:05Because that's mythical
14:06Like a cauldron pot
14:08Like of gold
14:09Because that represents like coins
14:11And it's like over the rainbow as well
14:13That could work
14:14For the base of it
14:15Maybe like a brown colour
14:16Yeah, camel
14:17Oh, I like that colour
14:18Jordan said he wanted it to be vibrant
14:20So if we put a pop of red
14:22Yeah
14:23I think we should just do the lines as red
14:24Yeah
14:25I'd want like coins coming out of it a little bit
14:28Could we have a slot at the top?
14:30Yes
14:31I really like that
14:32I think that really synergises well with the mythical theme
14:34Yeah
14:35Whatever character that the PM team build
14:37It can be integrated into that seamlessly
14:43On the other team
14:44We could have a little light on his collar
14:45Yeah
14:46Okay, this is good
14:47This is good
14:48Perfecting her pooch
14:49Labradors are so popular
14:51Yellow is definitely going to be the biggest thing for us
14:53For sure
14:54Mia takes the role of top dog
14:57Could we have brown ears?
14:59Yeah
15:00And the tail?
15:02Or
15:03No
15:04Tails should be the same colour
15:06Same, yellow
15:07Okay
15:08And then what colour should we have the collar?
15:10Green
15:11No
15:12Orange could be cute
15:14Yeah, perfect
15:15Do we want to give him a little bit of brown somewhere else?
15:18I've got some spots
15:20No
15:21No
15:22One of the things I would like is cute eyes
15:24Draw on a little mouth as well
15:26Mhm
15:30Mia's come up with a dog money box
15:32But for 69 year olds it feels a bit young
15:35I'm not sure it would encourage children to save more money
15:38That's cute
15:39This is a great dog, Mia
15:40Thanks
15:41Yeah, I like it
15:422pm
15:43Oh, he's so happy
15:44That's a perfect dog
15:45Can we get him on the grass?
15:46Still pushing to give their banking app bite
15:47Bigger, I want to make the lanes bigger than that
15:48That's it, keep going
15:49That's it, cool
15:50Recruitment boss Malika
15:51Um, we need to start getting some coins on there
15:52My only concern with this is like
15:53What are they going to be learning about the educational aspects of saving doing this?
15:55So
15:56Yeah, the idea is to learn about savings
15:57So we're going to be learning how to save your coins
15:58We've got a lot to do
15:59We need to put some blockages on there
16:00Some fences or something
16:01I think another thing to consider is like
16:02You want them to learn about money management as well
16:03So yeah, you want them to come away with like, you know, increased knowledge about debt
16:08What?
16:09No, no, no
16:10We're looking at the 6 to 9 year olds
16:11You don't want to be teaching them about debt
16:12They ain't gonna understand it
16:13Can we just move on please
16:14Can we just move on please
16:15Can we just move on please
16:16Can we just move on please
16:17Can we just move on please
16:18Can we just move on please
16:19We need to start getting some coins on there
16:20We need to start getting some coins on there
16:21My only concern with this is like
16:22What are they going to be learning about the education aspect of saving
16:24So yeah, the idea is to learn about savings
16:25So we're going to be learning how to save your coins
16:26We've got a lot to do
16:27You don't want to be teaching them about debt
16:29They ain't going to understand it
16:30Can we just move on please
16:34I feel that my points aren't being listened to
16:36The reason I'm pushing back
16:38I'm not going to agree on something that I don't believe in
16:41And I don't believe that the game really conveys education
16:45It just looks fun and that's about it
16:47If they collect a coin, could they maybe be like a fun fact
16:50About like savings in general
16:52No
16:53Okay, let's go back
16:54Wait wasting time
16:574pm
16:59Could we put a theme in there
17:00We'll call it mythical bank
17:02Do you know what?
17:03mythical bank
17:04I love that
17:06Name nailed
17:07Hello
17:08How we doing?
17:09So the name that we've come up with is mythical bank
17:12A chance to check in
17:14Okay
17:15Okay
17:16But enough about us
17:17Let's see around the apps getting on
17:19And the character
17:20Yeah
17:21We decided the quiz
17:22Around shopping safely online
17:25So kind of cyber security
17:27While you're shopping
17:28How not to get scammed
17:29How to spot scams
17:31The kids
17:32How to not get scammed for kids
17:33I think
17:34And also the quiz thing
17:35Is it too late?
17:36Because I think they go to school for quizzes
17:38I think this should be more of a game
17:39Oh no I think it's fine
17:40Yeah
17:41I think it's fine
17:42We've created a character
17:43We've called him cyber hero
17:45And he's basically going to be the guy
17:46That's going to be in the quiz
17:48And like asking them the questions
17:49Yeah
17:50Good luck guys
17:51Good luck
17:52Oi oi oi
17:53Wow
17:54A quiz for six to nine year olds
17:56And also this cyber hero
17:58I've got no idea why they've gone down
18:00Yes cyber hero
18:01I'm so confused
18:02Cyber security
18:03Cyber hero
18:04I'm baffled
18:05They've gone down a completely different route
18:08To what they said they would in the morning brainstorm
18:10So we've gone off thinking that we're making a mythical character
18:13And we've actually ended up with a cyber security boy
18:16Maybe potentially we could have like blue lightning bolt
18:19Because it's about cyber security
18:21It's a cyber hero
18:22Yeah
18:23And I think we really do have to play up to the information we've gathered
18:25Mmm
18:30I want to have a name that does what it says on a tin
18:33Banking a name for their brand
18:35Strong Savers
18:37I quite like Strong Savers
18:38Boom
18:39Frederick's team
18:40Let's talk about logos
18:42Anyone got any suggestions?
18:44I don't know
18:47Why don't we have a collar?
18:50Okay
18:51Strong Savers
18:52Oh no that's sensational
18:54Could we try and incorporate a buckle of sorts please?
18:57Very good idea Mia
18:58Why don't we do pound the symbol instead of the SS?
19:01That works really really well
19:03I think it could be a little bit bigger
19:05Yeah
19:06Like it
19:07Mia that is really good
19:09Thank you Frederick
19:10The running theme of today is kind of whatever my idea is on the first instance
19:17People are going with it
19:18We have had a few suggestions from Fred
19:20However I'm not really sure what Keir's contributed
19:22Building strong financial skills to one day pay the bills
19:26Yeah
19:27Yeah
19:28Yeah
19:29Yeah
19:30Stop bad
19:31In Salisbury
19:34We need to add sand
19:36We need to add music and sand
19:37For Dean's app developers
19:39Ka-ching
19:40Ka-ching
19:41That I do
19:42Just use that
19:43A sneak peek at Strong Savers
19:45Oh no
19:48It does look like a belt
19:50It does look a bit like a tailoring or a locksmith
19:53It looks a bit old fashioned to be
19:55Not modern young kids
19:57Six to nine
19:58Mm
19:59We need to write these three questions
20:03Emma I don't know if you're happy to do that
20:05Yeah
20:06Putting finance front and centre
20:08You're looking to spend your pocket money online
20:10Which of the below are security threats?
20:14Next for Jordan's team
20:16Looks like I've been sent over your logo from the Moneybox team
20:19Cool
20:20Let's take a look
20:21Let's see
20:22The big reveal of Mythical Bank
20:25Okay
20:27That is rubbish
20:29That is a train crash
20:32That is not what we asked for
20:34How did this not
20:35You know
20:36They've used black and they've used brown
20:38They've used the colour of a potato or something less pleasant
20:42But this is absolutely shocking
20:44To be honest
20:45It's terrible
20:466pm
20:50Apps locked down
20:53I'm really happy with this game
20:55It's a game my kids would love to play
20:57It's a game I would like to play
20:59Brands built
21:00We've incorporated the blue lightning bolt
21:02And I think that will create a real synergy between the character and the app they've built
21:06Let's go
21:07Let's do it
21:08Tomorrow pitch to banking big wigs
21:117am
21:15Looking forward to seeing what you did come up with with this money box
21:23For Jordan
21:24Okay
21:25Oh
21:26So this is our pot of gold
21:28The first peak at his piggy bank
21:30Um
21:31Yeah for a kid is it a bit dull
21:36In terms of colours it was predominantly my idea to go with more of like the brown because I felt like if we had a different colour then it just wouldn't look like a pot of gold
21:46We were trying to be broad because if I'm being completely honest we didn't know really what route you were going down because it wasn't clarified in the morning
21:53I don't think it's fair to say that you guys just had no idea what we were doing so you just tried to come up with this and this was the best for you because you got like trying to put that over to us
22:03We're not putting anything over to you but that's just literally how we felt
22:08The colours of the money box are dull you know it's brown they're trying to make excuses trying to say that they didn't have x and y information
22:16And even if they didn't it's no excuse to make what they've made so I'm really not happy with what they've come with today
22:21I'll be honest guys the logo was a big let down when I saw it didn't scream kids playful vibrant
22:28Okay
22:32Come on get out
22:35Okay
22:37Presenting their pocket money pup
22:42I like it
22:43I really like it
22:44It does look young but yeah I'm happy with the money box
22:47Frederick's team
22:48In terms of the logo my initial thoughts were that it does seem quite old fashioned
22:53So I think that with us having maybe a slightly older font I don't think it's a negative
22:57Because you know they don't want
23:01I think this is going quite old like pensioner
23:04With the tagline building strong financial skills to one day pay the bills
23:07The issue is no one wants to say to pay a bill
23:10Yes, it's not fun. Yes. It's not exciting paying bills
23:13And that's what we want to help our young children achieve is to be able to be in a position that they can pay all their bills and not to worry
23:18Let's go. So here is the app. We've got our cyber hero there
23:26Testing out their finance focused quiz
23:29Every day they'll come in and do their three questions and the more they get right they'll upgrade their hero
23:34Jordan's team
23:35Your friend asks for your bank password for mythical bank what do you do give them your password do not share this as it's just for you
23:43Passwords are to be kept private never show your login details in any situation
23:48The only thing I'll say about the quiz it's quite wordy
23:52And I mean for six to nine-year-olds will they struggle to read it because it is a lot of information
23:57Yeah, I think because it's done in manageable questions like three questions
24:01It's not overwhelming them of going into kind of deep deep cyber
24:04The cyber hero kind of theme I think is a little bit niche
24:08And I discussed it in the morning
24:10That we go for a superhero
24:12Yes, but not cyber
24:14Cyber kind of narrows it down
24:15Yeah
24:21Next door
24:23You've got to get the interest, get the interest
24:25Taking Dean's dog game for a walk
24:28Project manager, Frederick
24:31Oh!
24:33I do like the game, however
24:36Do you think there is enough education within the game?
24:39I don't think no, really
24:41It does lack education
24:42Yeah, I agree
24:43I think it's a good game
24:44But there's not enough financial literacy
24:46It's simple, it's addictive
24:48You want to play it again
24:50I do agree that the education piece is lacking
24:53Especially if this is the opportunity to learn about finances
24:57Yeah
24:59I am glad that Fred flagged it
25:01This is supposed to be an engaging, interactive educational banking platform
25:06But I do think we're missing the mark a little bit
25:08Next job for Frederick
25:09The thing for the consumer research is important for me to have a bit of a mix
25:13Because we're going to be presenting the money box and we're going to be presenting the app
25:16Work out who goes where
25:19Erm, so, Kier, if you don't mind going to do the consumer research
25:22I'll be honest, I want to do the pitch
25:24OK, why do you want to do the pitch?
25:27I've done every pitch so far
25:29And I've done incredibly well at all pitches, I do it day to day
25:32I handle a lot of objections
25:34So I'm extremely confident that I will do a good job on this
25:35Yeah, look, someone has to go and do the consumer research and then come back and pitch
25:40Yeah, I'm happy to go
25:42So, for the consumer research, I'm going to have Mia, I'm going to have Dean
25:46And I'm going to have Anissa
25:48Yeah
25:50Fantastic, we'll see you guys later then
25:51Have a lovely day, alright?
25:52See you later, guys
25:5410am
25:56This morning, teams will plan their pitch
25:59And pull in feedback from the public
26:02Yesterday, I would say it was 75% me having to come up with ideas and execute them
26:09And it was really challenging
26:11I was in probably a similar position, but you do take on that role as sub-team leader
26:14Yeah
26:15Yeah, I think we did all contribute in terms of helping you get that vision
26:23East London
26:24Hello
26:25Hey guys, how are you doing?
26:27For Max, Emma and Amber Rose
26:30As soon as you see this, what do you think this is?
26:33Market research on their mythical money box
26:36When I said forever, it was like a pot of popcorn
26:41Okay
26:42But we've come up with the name, mythical bank
26:45I think it should add a bit more colour
26:48What makes it mythical?
26:49Because if it's meant to be fictional and made up
26:53And for me, money is a solid concept
26:56Okay
26:57So guys, this is our cyber hero
26:59What do you guys think?
27:01Mythical people are supposed to look ancient
27:05He looks like he's from the future
27:07Yeah
27:11Across the hall
27:13I'm hacking
27:15Hoping to impress with his hound
27:17He's good at this
27:19He's good at this
27:20Dean
27:22Do you think it was teaching you about savings?
27:24No
27:25No?
27:26Not Dean
27:28Shall we get the money box out?
27:29Yeah
27:30Ta-da
27:32It looks kind of babies
27:34It looks like it'll be for like two years old
27:39Do you think two years old?
27:40It looks a bit like a toy
27:43I love toys
27:44Would you play with it if it were a toy?
27:46No
27:51Mid-afternoon, North London
27:54Hello, hello to you
27:55Oh, hi guys
27:56Before pitches begin
27:57There were issues around the connection between the app and the branding and logo and design
28:04For both teams
28:05With the money box, all of the kids said it looked too babyish
28:08Okay
28:09Okay
28:10A chance to bank their findings
28:12In terms of the game, all of them said it wasn't educational
28:15Hmm
28:16Okay
28:17Right
28:18Let me just tell you what we're going to say in the pitch
28:19So, the introduction is going to be delivered by myself
28:22But then going to move over to the money box that I would like Nia to lead
28:25Okay
28:26I definitely want Keir to talk about the app as he's got experience in pitching and especially in objection handling
28:31Fine
28:32Is there any questions you need to ask us about the app?
28:34Yes
28:35Because obviously we created it and
28:36No, all good
28:37Looking forward to it
28:38Hey, good luck on the pitch
28:39Let's bring it home, yeah?
28:40All right
28:41Let's bring home that win
28:42Wish us luck
28:445pm
28:47With up to £1 million investment up for grabs
28:51Pitching their banking brands to industry giants, TSB, GoHenry and Monzo
28:57Hello ladies and gentlemen
28:58And thank you for taking the time to join us today
29:01Jordan's team
29:03We are mythical bank
29:05And we are responsible
29:07We feel responsible for educating children on cyber security
29:13We, we as a brand
29:17The
29:18We stand for educating cyber security and financial responsibility
29:29It is important to us to begin their journey into the financial, financial world and money
29:35Thank you Liam
29:37So, mythical bank, where does that name come from?
29:41I think for me, when I was growing up, I loved being able to transport myself into different fantasy worlds
29:47I love being able to use my dolls, my teddy bears and sometimes even my brother's toy cars
29:52And that would help me use my imagination
29:56So when I think about our money box
29:59We created a pot of gold
30:01And the children can get excited to put in their little pound coins into the top of that pot
30:06Alright pal, that was good?
30:08Yeah that was good
30:09Yeah that was good
30:10And I'm gonna hand over to Jordan
30:11Cool, I'm gonna de-cape because our real hero is on the screen
30:16So, basically what we wanted to do is create a quiz
30:19That every single day the child can do three questions to learn more about their safety when it comes to banking
30:25Your friend wants to see a photo of your mythical bank card, is that okay to share?
30:29So, obviously let's say he knows it's not, no it's private
30:33It's correct, so now he's got three gold coins which again
30:36You know, when you think about quizzes, you might think it's a little bit boring and the children didn't like it
30:41But from the consumer research we got, they seem to love the idea
30:48Yeah, erm, I would like to open the floor to any questions
30:53Hi, I'm Nicky Spencer, TSB Bank
30:56Just in terms of the name that you've landed on
31:00Mythical and Bank, for me, kind of contradict
31:06When it comes to the parents, they had the same sort of reservations as yourself
31:12However, my response to that would be that, although it might say mythical bank
31:16This is the first time that they will actually receive real money, a bank card, a pot of gold
31:21Where they can store and collect all of their cash
31:24When you're trying to build that confidence in banking
31:28If it's mythical, then it's not real
31:34Have you got any more questions or any more concerns? We'd love to answer any more
31:40Hi, I'm AJ Coyne, I'm the VP of Marketing at Monzo
31:44When I look at superheroes, which to me don't scream mythical
31:48And then you've got pots of gold
31:50Together they don't tell one single story
31:52If you had to anchor into one, where would you drive this forward?
32:01I believe the superhero is the strongest route
32:04Yeah, going down that more kind of superhero language
32:07And comic book style, I think, is really something that could help get the kids excited about it
32:12You know, we're speaking to them in their language
32:13We're speaking to them in a way that makes sense to them
32:16And they can really get behind
32:18I agree
32:19I think it's the right answer
32:22Thank you
32:24Awesome, thank you very much, guys
32:29I quite like that you do three questions and the fact that the kids will come back
32:32Yeah
32:33Excited to come back the next day
32:34Yeah, they've got a identity crisis though
32:36Yeah
32:37The colours are all over the place
32:39The characters, myth, it doesn't connect
32:41Good night
32:45Next to pitch
32:47Hello, my name is Frederick
32:49Frederick's sales squad
32:51Lovely to meet you
32:55So I want you guys to picture the children in your life
32:59Imagine a world where they have endless opportunities
33:02I would like you to picture another child
33:05In his household, money's never spoken about
33:08In fact, it's a bit of a taboo
33:11That young person is me
33:14I have missed out on many opportunities
33:16Because of the lack of financial literacy that I had when I was young
33:20This is why me and the team have created strong savers
33:24Our vision and our mission is to empower children
33:28So that they can truly build strong financial skills
33:32To one day pay the bills
33:34Thank you so much
33:36So I'm going to bring up the app for you
33:38As I believe it will be a real good value for you
33:42So let me give you a quick demonstration of the game
33:45Let's hope I do well
33:47So as you can see here you've got a dog
33:49And basically what you're doing is you are avoiding the fences
33:52And collecting the coins
33:54We wanted to keep it simple
33:56We didn't want it to be really educationally heavy
33:58Ka-ching! Ka-ching! Ka-ching! Ka-ching!
34:02Every time you collect a coin
34:03You should hear there's a ka-ching noise
34:05Now I'm going to finish the game so that we don't keep going forever
34:08So not only do we believe there's a real synergy between our brand and what we're creating
34:14As well as all three of your brands
34:15But we believe that this is a great opportunity for you guys to get involved as well
34:22Questions?
34:24Just following up actually on the app which is very simplistic
34:29But actually another thing that parents are concerned about is too much screen time
34:33So it may encourage them to play the game over and over and again so that they can collect the coins
34:39Yeah, you know, that is unfortunately the world we're in
34:43And unfortunately that is just where the world is heading
34:48And I think that if anything goes down to just limitations from a parent perspective
34:52You know, we would be unable to sort of policy that
34:56That again is where the parental controls can come in on devices to make sure people aren't sort of overusing screens
35:04Okay
35:06My name's Louise Hill and I'm the CEO and co-founder of Go Henry
35:11I can see in your game kids are earning coins
35:15Yes
35:16But they're virtual coins
35:18Which they can exchange for virtual tokens and gifts for their dog
35:22How does that translate back into real life money skills?
35:26I'm glad you noticed that to sort of give you a short answer on that
35:29We purposefully differentiated the coins we've got in game from real money
35:34And we didn't want to create a, what's the best way I put it, an unfair way of people looking at money
35:40It's what we're explaining here now
35:42I think one of us who's like actually made the app should have been there to answer those questions
35:47So we really did purposefully differentiate the, well the real value of money as well as the coins to make sure there was no confusion from that perspective
35:56Just following up actually on the, on the money box
36:00It's very cute
36:01However, do you feel that it really is targeted at a six to nine year old age group?
36:08I guess I'm kind of looking at it more in lines of two to three year olds
36:12I think the real thing we wanted to convey with the money box is it was as realistic as we could possibly do
36:23With the attempt of making it appropriate for the higher age group
36:26If that's all then, take care
36:31Thank you very much guys
36:32Thank you
36:36That is not a six to nine year old product
36:38No way
36:39At all
36:40No, and I'm still struggling with the linkage with the financial literacy and what they're learning through this
36:467pm
36:47On the side, how, how did I look?
36:49Good man
36:50Well done
36:51Pitch is over
36:52In terms of clarity, it would have been easier if someone from the app team was on the pitch team
36:55And I totally understand that and that's a risk that I took going into the pitch
36:59I felt that Keir spoke for quite a bit, but their questions weren't being answered properly
37:05Which could potentially cost us on this task
37:07You know, I think ultimately the only kind of negative points they had was just the link between everything which we knew was going to come up
37:13In a mythical world where we don't win this task, unfortunately the fault would have to lie with the sub team
37:17I gave them very clear instructions as to what I wanted and they didn't deliver on that, plain and simple
37:24Tonight, investments if any, will be totted up
37:28Tomorrow in the boardroom, the bottom line
37:32You can go through to the boardroom now
37:39You can go through to the boardroom now
37:41Good morning
37:59So for this week's task, you were asked to create a kid's banking app
38:04And Frederick, I understand you became the project manager there
38:10When did you choose Dean as your sub team leader?
38:13Anissa had experience creating apps, so she put herself forward
38:16Dean also put himself forward
38:18Ended up opting for Dean because he has two children
38:21I did put my hand up for both
38:23I wanted to be project manager originally
38:25We had a vote, I got outvoted
38:26And then I just said, should I be sub team leader?
38:29Yeah, I did feel like Mia made that decision
38:31And I did voice your not project manager
38:33And that Frederick should make the decision
38:34And then Frederick went with what Mia said
38:36Anissa, I did feel your comment to me was completely inappropriate
38:40I found it quite strange
38:41Given the fact that I was the only one contributing
38:44And kind of trying to help the situation
38:47Hmm
38:48So tell me, what did you dream up?
38:51We were going for a game
38:52That was going to be the entertainment for the child
38:55So, shall we watch this game then?
38:57Yeah, you can have a go
38:59So the idea is the dogs running around in the street
39:05Picking up coins, is that right?
39:07Pretty much
39:08Is that where you get the word bit kindness from?
39:10Yeah
39:12When we were making the game, me and Malika both voiced
39:15That we thought it needs more financial literacy within it
39:17Yeah
39:18For example, I did talk about, well, if they hit the fence
39:20We can talk about bankruptcy and negative stuff
39:22Bankruptcy?
39:23Yeah, to all savings
39:24You don't want to talk about bankruptcy
39:25Yeah, probably make the kids cry
39:27Oh blimey, you'll frighten them off
39:28Yeah
39:29That wasn't the point I was trying to voice
39:30Six to nine year olds, it refers to their age range
39:32It's not a recommended prison term
39:35Yeah
39:36Yeah
39:37There was a lot of time wasted about the bankruptcy
39:39And I was adamant that I was never going to bankrupt a six to nine year old
39:42I felt like the game itself actually lacked quite a bit of financial literacy
39:45And I did voice my opinion about this so many times
39:47Yeah, there was a lot of discussion
39:48But it was very clear, your idea was
39:50The learning element came from collecting coins
39:54And that was
39:55Saving up for the goodies that they can get
39:57Right, who came up with Fido then?
40:00So that was my idea
40:02Looks like it's got jaundice
40:04So I ended up with a yellow dog
40:08Which makes deposits while it's on the street
40:11Yeah, but normally when the dog makes deposits on the street
40:14It costs you only 50 quid in fines, I think, isn't it?
40:17One of the investors actually mentioned the dog looks quite childish or babyish
40:21Yeah, exactly
40:23That the last thing six to nine year olds want is to be treated as a six to nine year old
40:29They hate it
40:30The word is supposed to be childish
40:31Who wanted a dog? You did Mia, didn't you?
40:34So I designed it
40:35And everyone was happy with the concept and the drawing following the branding session
40:39You like money and dogs?
40:41Is that right?
40:42I like money and dogs, yeah
40:43You should design a greyhound then
40:48What did you lot watching on think about the pitch?
40:51Yeah, I definitely think someone from the app team should be in the pitch to answer questions
40:55I think the answer is a bit roundabout in some cases
40:59I'll be honest, I disagree with that
41:01If there was a mistake made on the app, I'm not
41:03You know, of course, it's hard to answer why aren't these things on there
41:06If a mistake was made on the app team
41:08Hmm, right, okay
41:10Let's move on to this other team here
41:12Now, Jordan, I see you sitting in the project manager position
41:17I was very confident the minute I saw the task that this is something I could do a good job at
41:21Cost of animation, you mean, yeah?
41:23Of course, I felt my eye for design
41:25Let's have a look at this app
41:26Yeah, let's get it up
41:27Talk me through it, what it's supposed to be doing
41:29So ultimately, simplicity
41:31What's that say at the top there?
41:33Mythical bank
41:34Mythical bank
41:35And incorporated a cyber hero quiz
41:37So cyber boy, that's him
41:39Cyber hero
41:40He grew up to invent the Tesla
41:44So the focus was around safety when shopping online
41:48Give them your password
41:50So the
41:51Do not share it with someone else
41:53Correct?
41:55I do think when I initially saw the quiz
41:57The questions are too complicated for six to nine year olds
42:00I just think
42:01I don't think the quiz was main concern
42:02It was just the fact that they said that they'd gone away
42:04From a different vision from what we had at the morning brainstorms
42:08I was just a little bit worried
42:09What was your original vision at the morning brainstorm then?
42:12I put forward the suggestion to go down the mythical route
42:15And I also mentioned about potentially using a superhero character as well
42:19So I felt with an idea like cyber hero
42:22We could educate more and we could build more daily engagement
42:25So which team come up with the pot of gold?
42:28So that was a sub team
42:30Theory behind it?
42:32Yeah, we wanted to tie it into the mythical theme
42:34That's what we knew from the morning briefing
42:36A pot of gold is associated with a mythical character
42:39It looks like a wash bag to me
42:41Right, you know
42:42You could say it's for money laundering
42:44Yeah
42:45I think ultimately with the branding team as a whole
42:47I'd ask for
42:48You know it to be a bit more vibrant
42:50And I did feel it was a bit dull
42:52Yeah, I can appreciate that we could have been a little bit more innovative
42:55In terms of making something a little bit more exciting
42:58But we didn't really know what the PM team would come back with
43:01And we wanted something that could tie into whatever they made
43:04And so that's why we landed on it
43:05It was a safe option
43:06Hmm
43:07Okay, you did this pitch, right?
43:09Correct
43:10As I heard that Liam struggled a bit
43:13Yeah, I did stumble on my words a little bit
43:15And there was one of the facts that I forgot
43:17Which then sort of, or like, I miss...
43:20Got a bit muddled up with my words
43:22But when it comes to the questions, I was the first to answer
43:25And I really wanted to make up for the little stumble at the start
43:28I definitely felt that added pressure when Liam did fumble
43:31Definitely knew I needed to bring some energy
43:33And really convey our message
43:35I think it was a little trigger
43:36She was brilliant
43:37Chisola did save a really bad start
43:40Right
43:42Well, I think we need to have a look and see how we did
43:46Tim, tell me, what happened to your team?
43:51Well, although the investors felt that there was a bit of a lack of synergy
43:55Between the branding and the actual app itself
43:58They really liked the educational element of the quiz that you also talked about
44:02Particularly as it addressed the real world problem of cyber security
44:06And all three decided to invest
44:09A total of 465,000 for further development
44:14Hmm, that's not bad
44:16Karen, what happened on your team?
44:19Well, whilst one of the investors felt very strongly that the money box was aimed at the wrong age group
44:27Two others had much more major concerns about the lack of financial literacy
44:36So I'm afraid to tell you that all three decided against investing
44:43Really?
44:45Yeah
44:46Not a penny?
44:47Not a penny
44:48Bloody hell
44:51Well, well done parallel
44:54Quite emotional there, children
44:57I'm happy, look
44:59Been a long time
45:00I'm not emotional
45:01I'm happy
45:02I'm happy to have got my first win as PM
45:04Right
45:06Yeah
45:07So, for your treat
45:09I'm sending you off to an adult-only soft play centre
45:15So have fun
45:16And I'll see you on the next task
45:19Thank you very much
45:21Thank you, Tim
45:24Well done
45:26Well done
45:27Well done
45:28Well done
45:29Well done
45:32So, that is very disappointing
45:34I mean, he made nothing
45:36So we really need to drill down and find out what really went wrong with this task
45:42Off you go
45:43Thank you very much, Shaka
45:44Go
45:45Go
45:46Go
45:47Go
45:48Go
45:54Let's go
45:55My back is hurt and after carrying this win, you know, I felt for the entire task
46:00task I was driving all of the decisions to play to all my strengths and we got
46:04the win I made the best best call by steering Jordan in the direction of
46:11making the app and ultimately that's why we won the task so I'm really really
46:15happy with my decision I absolutely nailed the pitch without me Liam
46:22definitely would have ended up back in the boardroom if I think it really did
46:25result in the overall win I put everything into this app and I was
46:37getting no help well Dean you kept shutting Anissa and I down you should
46:41have spoke up a bit more when you were shutting me down you were shutting me
46:44down day the reason why we lost this task is because we had a fun game that
46:49didn't teach any financial skills I'm not sure what happened in the sub team but
46:53ultimately they disappointed me I say in terms of the money box all of the kids
46:57thought it was too young for them I don't agree with the fact that as a
47:00concept it's childish in my lifetime I've never seen a money box like that I would
47:03use it now the branding team shouldn't be getting away with this whatsoever the
47:07dog looks childish that was Mia's idea Mia has a lot to answer for I think a
47:12member of the app team definitely should be there for the pitch I knew that here
47:16was really keen to do the pitch and that's the other side it's a decision that I
47:20made care said he's a strong picture but the investors had a lot of questions
47:25regarding the app and I feel like his answers weren't good enough and that's
47:28the big problem here
47:30could you send the candidates in place
47:42well I must warn you in this process some of you already badly overdrawn that's the
48:03simplest way for me to explain it this was a disaster you had the potential of 1.1 million of
48:11investment money up for grabs it must have been so diabolical that you got nothing why
48:19well look I feel like on the pitching side of things we delivered a good pitch I believe that
48:25we had did you because they didn't order anything I know but I think that's because of the products
48:29that we were pitching yes it was engaging but there was not much financial literacy I did voice this
48:34many times into the app that we should put some financial literacy every time I even attempted to even
48:40mention something along those lines Dean kept shutting me down continuously I do feel like
48:44he did shut us down a lot to a point where you're just shutting down Dean a lot to be fair I did
48:48I did shut them down they was coming up with ridiculous things it's a waste time on the
48:53bankruptcy thing that was a big thing that you wanted to get onto the game because I
48:56knew the game itself didn't have enough financial literacy within it it's hard to
49:00get financial literacy involved with a game and making it fun so I was trying
49:04well the other team got almost half a million quid I know I found it hard I found it hard and I
49:10needed help and I don't think I was getting it you needed help you didn't actually want the help at
49:14the same time you this is what it is Kier mm-hmm you're quiet you've either got a sore throat or you're
49:25sitting on the fence trying to avoid any questioning what do you think you did what do you think you
49:32contributed I had a strong involvement in the pitch because I talked about the app and handled a lot
49:37of the objections so it was unusual that you pitched about the app when you weren't even on
49:40the app team correct you know you could see it that way however I was very confident that what I
49:46delivered was suitable the investors didn't think so did they because they didn't invest yeah that
49:52potentially might not have invested in the app but did they not invest because of the way I
49:55pitched the app they said that you were actually the weakest link of the free okay okay do it was there
50:00any feedback as to why specifically on the answering of questions elongated answers not getting to the
50:06point directly hmm so look Frederick you know I'm gonna ask you to bring two people back into this
50:14boardroom yes so the first person I'd like to bring back into the boardroom is Dean and the second person
50:21I'd like to bring back into the boardroom is Malika I believe the app team is responsible for the failure
50:26and these are the two people I'm sad to bring back the branding was also part of the reason that the
50:32the failure of this task as well so it was part of it but ultimately when I look at theirs compared to
50:38ours the main difference was that they had financial literacy and we did it I feel like you're not
50:42in accountability yeah no I'm saying it's part of it seems like a completely disjointed organisation
50:49you were running there completely disjointed so look I'm I'm my gut feeling tells me that you you've
51:01got a lot to answer um Frederick I I don't like wasting my time um I think you led a bad team I think the
51:13the dynamics of the team is terrible at the moment listening to everybody I think that you missed an
51:20opportunity of 1.1 million you've got no orders at all so Frederick with regret you're fired thank you for the
51:28joining to you little sugar thank you by the spadey thank you Tim good luck guys all the best I'd like
51:42you to step outside because there will be someone else leaving okay off you go Dean what do you think
51:58he was obsessed with making the game enjoyable but this was supposed to be about educating the next
52:03generation about financial literacy something he didn't do Malika there's no question of it she's
52:09been kind of sidelined a lot yeah what about Anissa Anissa's had a great start to the process but
52:16unfortunately she's now been in the losing side six times hmm Mia a key part of that branding and the
52:24ideas behind it came from Mia and most of it the investors didn't like yeah it got lost I think
52:30on this task a little bit he does think he did an excellent pitch but I have to tell you it wasn't
52:35excellent and he was talking about an app that he wasn't involved in making hmm yes send the five of them
52:44in place I'm exhausted talking about this task quite frankly and I'm still trying to find out care what
53:04you did my skill set is definitely on the sales and the pitching side of things it's like really
53:10and then and you didn't get any investment correct um but I do believe I can you talk about an app that
53:16he wasn't involved in designing because the app itself isn't what they're investing into they're
53:22investing into the process and the company this right here keep saying that the the reason that it
53:27all fails because the app was crap I put everything I could into the app I couldn't have done any more
53:33I felt like I could still stand by it or what so no we could have been a lot more better with the
53:38literacy I agree but I was trying my best and there was so much I had to do I couldn't do everything
53:45I felt like I did me and Malika did say stuff about including more financial literacy in the game
53:50continuously I want to give my input I think it's very easy to blame the sub team leader and sit back
53:57and let let it happen yeah I would say I've been sub team leader twice before um when I've been
54:04sub team leader I make sure I listen to everyone's opinions hmm Mia what did you have to do in the
54:10pitch then I was responsible for talking about the money box they they said that the money box was
54:16suitable for three-year-olds yeah which I hold my hands up however no one actually contributed any
54:21other ideas so that's why we've landed on what we did because there was across the board a lack of
54:25contribution Dean why shouldn't I fire you because I'm not an app developer and I'd give it my all
54:32and I've still got so much more to prove Kia same question to you why shouldn't I fire you just looking
54:40at the track record when it comes to pitching and selling I have always done well but what went wrong
54:44this time then it was the educational element he takes he takes responsibility for the app right
54:50do you take responsibility for the pitch I take responsibility in talking about the app in the
54:57pitch and I do believe that I did do that well I appreciate the fact that the investors thought that
55:02I was the weakest but I am yeah I'm just really surprised that that was the feedback
55:07well I'm going to um summarize um on this I don't really want to hear any more from anybody because
55:19I'm sick and tired of discussing it my my view is that um you made a big mistake Dean in taking on the
55:30responsibility for the app of which you claim to be 80% down to you
55:36having said that Malika seems to me that you may have some good ideas but nevertheless as you admittedly state
55:47that you'd be pushed to one side yeah I think people feel I don't want to hear anymore now
55:53and Kia I'm sorry there's no excuse you were pitching and I think that the pitch was the reason
56:06that this task failed so I've concluded that I have got nowhere else to go on this that Kia
56:16you're fired thank you very much for the experience appreciate it
56:22he was responsible for the pitch and Dean knew was responsible for the app
56:39I'm gonna say that um I'm gonna give you another opportunity to remain in the process
56:51go back to the house
56:53but do you think it was a mistake but if Lord Sugar ever needs any public speaking advice
57:05he knows who to get in touch with
57:07I think it's really hard to call this one
57:11honestly from what we saw earlier I just can't put my finger on who's going or not
57:15I do think that Frederick is in trouble I think that Dean is in trouble
57:18no one's really mentioned Kia
57:21in that pitch they didn't answer a lot of the objections to do with the app
57:25well done well done well done I'm the only player returning what really pretty much fired Fred
57:46there and then Kia's background is obviously sales the feedback from the investors were that he was the
57:50worst part of the pitch oh my gosh you know I didn't think no one would have pitch worse than me but
57:56now 10 candidates remain Lord Sugar's search for his next business partner continues
58:07next time I want you to create your own hot sauce and advert simmering tensions
58:15this looks like something unpleasant desperate measures maybe you could actually lick the plate
58:21Liam and in the boardroom I'm absolutely fuming meltdown it's the biggest load of garbage I've ever seen
58:29want more apprentice gossip you're fired now on BBC two on I play it back for a new series the
58:38millennia old black and white board built to test strategy and psychology chess masters the end game
58:44watch now from the bus to school to party by the pool
58:47Clara Ampho and Jordan Stevens have your soundtrack sorted make me a mixtape listen now
58:52you
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