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00:01This remains one of the toughest processes around
00:04Lord sugar is on the hunt for the next big thing. This is an opportunity of a lifetime
00:12Battling to become his business partner 18 ambitious entrepreneurs
00:19Action. Oh, it's a deal worth fighting for
00:24This is absolutely mental we're gonna get nothing done if we speak to each other like this 18 candidates
00:30Just don't it looking like hey 12 tough tasks. That's the biggest load of garbage. I've ever seen
00:37No, I'm not joking one life-changing opportunity. You're fired. You're fired as a bloody shambles. You're fine
00:54Previously I'm sending you to Austria
00:57Oh
00:58For Emma's team, we're taking you up the glacier a mountain of fun
01:07But Nadia's negotiations
01:13Got a frosty reception Nadia you cut me up at the end. I was ready to close my hand out. Did you put your hand out?
01:19Oh
01:21Anissa's to hit the high notes
01:27But ticket sales fell flat we've got a yordle in that's something I'd be interested to you now
01:33Yeah
01:34In the boardroom a win for the glacier team
01:40Put Carlo in the crosshairs
01:42I'm wondering whether I can put up with your ratchet jaw for the rest of this process
01:46But it was Emma you didn't sell any tickets and you haven't explained to me what in fact you did do who got a one-way ticket
01:55You're fired
01:56Now 17 candidates remain to fight for the chance to become Lord Sugar's business partner
02:044 a.m.
02:13Hello
02:14Good morning Lord Sugar would like to meet you at Frameless Immersive Art Experience in Central London
02:19The cars will be outside in 20 minutes. Okay, thank you
02:26Guys, Frameless Immersive Art Experience 20 minutes
02:31Guys 20 minutes
02:33This is brutal
02:35What do you reckon? A massive art gallery. There's something virtual reality out there that I'd love to see
02:41Do you think you'll put yourself up as project manager? I think on this occasion, art isn't really my thing
02:46Don't go wrong with a pink toy. I think to make the girls win
03:02We cannot lose again. No, I do not want to go back to that cafe. Absolutely not and if no one wants to go forward
03:08I'm happy to PM again
03:10hahaha
03:13musical laughs
03:16Central London
03:20Frameless immersive art experience
03:24Showcasing creativity in a 21st century setting
03:38It's République
03:40Let's get down, let's get down to business, give you one more night, one more night to
03:52get this.
03:53We've had a million, million nights just like this.
03:58So let's get down, let's get down to business, give you one more night, one more night to
04:08get this.
04:09Right, enough of that, down to this week's task, which as you can probably tell is all
04:24about the music business.
04:26One of the latest innovations is the arrival of the virtual pop star.
04:33These digital avatars release music, hold online concerts and work with brands.
04:39Just like the real pop stars.
04:41And it's a market which is expected to be worth 400 million pounds by 2030.
04:49So for this task you're going to create a new virtual pop star.
04:53Record a single and create a music video.
04:56That is cold.
04:58You'll also hold a launch event for a group of well-known brands to try to secure brand
05:03deals.
05:05The team that secures the most amount of revenue will win.
05:09On the losing team, one of you will be fired.
05:13And good luck.
05:14I'll see you in the boardroom.
05:16All clear?
05:17Yeah.
05:18Off you go.
05:21Today, teams must create a virtual pop star and debut single before trying to secure sponsorship
05:26at the launch event tomorrow.
05:28Okay guys, what did you think of that briefing?
05:31I wasn't expecting a live performance from Lord Sugar, but it was good.
05:38First job.
05:39Who's got that development experience?
05:40Who fancies it?
05:41Find a front man.
05:45So I'd like to put myself forward as project manager.
05:48I obviously do work with a lot of brands, so I understand the sponsorship side of things.
05:52I'd like to put myself forward as well.
05:54When it comes to 3D animation, that's what I do, so I say we vote on it.
05:59So, hands up for Jordan.
06:01Thanks Liam.
06:02Hands up for Amber Rose.
06:05Thank you team.
06:10Across the hall.
06:11Guys, I know I was project manager last time, but I want to be project manager again this time.
06:15Ooh, bold move.
06:16So, I know, I know.
06:17Putting it all on the line.
06:18We lost last week, I want to get a win in.
06:20Pizza Pro, Anissa.
06:22So, I used to live in Japan for a year, and the whole online pop staffing is very big
06:27over there, so I feel very comfortable with this task.
06:30Does anyone have any reservations with Anissa doing it for a second time in a row?
06:33I don't have any reservations with Anissa being a project manager.
06:35Okay, so I respect everyone in agreement.
06:37Yep, brilliant.
06:38Thank you guys.
06:39There you go, round two for you.
06:41Let's get away this time.
06:42We have to win this time, guys.
06:45Anissa has put herself forward as project manager.
06:48The others jumped on it straight away.
06:50I mean, she was project manager last week, and the team lost.
06:53Quite a brave decision for them to back her again.
06:55Who's the current number one artist in the world?
06:57It's Taylor Swift.
06:58So, I think we're going for a woman that people can look up to.
07:01Female pop and empowerment is our goal.
07:04What are we thinking?
07:06What genre?
07:07Setting the tone with her teammates.
07:10I really want to go down the rap route.
07:12Convenience store owner, Amber Rose.
07:15We could write some really good lyrics around inspiring young people to go out, work hard, make money.
07:20Sort of that kind of hustling.
07:21One thing I would say is obviously we want these brands to back us.
07:24I think potentially money hustling, that might not be something brands want to back.
07:29The reason I was thinking about the idea of money is because that, paired with rap, would be quite good.
07:34What do we think?
07:35Hustle.
07:36Hustle.
07:37Amber Rose has set the team out to go and create a rap song all about the hustle culture.
07:43Now, this task is about appealing to big brands.
07:45At the moment, it's sounding slightly more niche than I would have expected.
07:49So, can anyone actually sing?
07:51I do sing.
07:52I can sing all different genres as well, so I can flex that.
07:55I've released a couple of rap songs as well.
07:57Okay.
07:58So, yeah, I'm happy to go for a strong duet, which should be based around the characters of Frederick and Nadia.
08:05Does that sound good to you?
08:06I love it.
08:07Sounds really good.
08:08Okay, so the teams that we have is the music video team.
08:12Yep.
08:13And then the branding team.
08:14Yes, ma'am.
08:15Next job for Anissa.
08:16On the branding team, we have myself, Max, Carlo and Jana.
08:21Build her band.
08:23Okay, in terms of sub-team leader, any of you four want to go forward?
08:29I don't necessarily have any music or VR experience.
08:32However, I did, you know, used to run my church choir, so I'm happy to put myself forward as sub-team leader.
08:36Yeah, great.
08:37I completely support you as sub-team leader.
08:39Talent scouting on her team.
08:43I really want to place people where I think they're going to thrive.
08:46Amber Rose.
08:48So, for the character creation team, I'd love Liam to be the sub-team leader.
08:52I think with all of the experience that you have in creating your own brand, I think it'd be really relevant.
08:56I do think, obviously, Jordan has background with 3D animation and building characters.
09:01You actually have to get in there and understand how to create a character, how to dress it right, and that's obviously part of what I do as well.
09:07Yeah, so I'm going to make a decision.
09:09Liam's going to be the sub-team leader.
09:11Okay.
09:12So, what sort of logo are you looking for?
09:16Have you got anything in mind that you wanted to sort of give us a bit of direction?
09:20I trust you guys.
09:21You're adults.
09:22Keep it simple.
09:23Don't make it tacky.
09:24If you are to add any type of objects within the logo, make it be about money.
09:28Actually, I'm going to take that back.
09:30I don't want any money in the logo.
09:34I feel like the brief was very vague.
09:36Amber Rose goes on a little bit, and we did lack a little bit of direction on what she actually wants.
09:42I trust that you guys understand the vision.
09:44Is everybody clear?
09:45Fantastic.
09:46Let's win this.
09:48Let's go.
09:5110am.
09:53Today, teams will build brands and lay down tracks.
09:57With Frederic's rap background, and Nadia can sing.
10:00We've got this in the bag.
10:01While Amber Rose relies on the talents of her team.
10:04Get me in the studio!
10:08Prioritising polish Chisola.
10:11I think we should go with a professional singer.
10:14We want to get sponsorship deals at the end of the day, so we want to make sure the quality is top-notch.
10:21Central London.
10:23Renowned recording space Tile Yard Studios.
10:27No way.
10:29First for both teams.
10:30Welcome, welcome, guys.
10:32Grab a seat.
10:33Grab a seat.
10:34From familiar face and former hit maker, Trey.
10:38So I'm going to teach you how to craft an absolute banger, right?
10:42A masterclass in music making.
10:45Don't get too complicated, but almost all of the best songs that we love, a five-year-old can sing it.
10:49So don't overthink it, overfeel it.
10:52Yeah.
10:53I like that.
10:54I might copyright that one.
10:57East London.
10:58Virtual reality studio, Target 3D.
11:02So everyone's clear on the vision?
11:03Strong, female, empowered?
11:05Sure.
11:06Okay.
11:07A master locks down a name for their pop princess.
11:09Bami.
11:10What about Bami?
11:11Bami, brave, accomplished, motivated, independent.
11:14Yeah.
11:15I guess I like it because I'm BAM.
11:16Yeah.
11:17Pondering plans for their rap duo.
11:19I'm just throwing it out there, going with their names.
11:22The other team.
11:24Sticking with Fred and Nads, their names, we've got that authentic story behind them,
11:28which could create a very powerful brand.
11:30Something that sprung into my mind was Cash and Banks.
11:33It's quick.
11:34You know, it's memorable.
11:35Jordan, I really like Cash and Banks, but we are collaborating with big brands.
11:38Will they think, oh, it's just about money, it's a little bit direct?
11:41You want something punchy, something quick, you're just going to remember.
11:44Cash and Banks, for me, is the one.
11:46As sub-team leader, I'm going to make the decision to go with Fred and Nads.
11:49Yeah, I like it.
11:50Sounds good.
11:53On the other half of the team.
11:55It's time to get earning the tables are turning.
11:59Already in the groove with their melody.
12:05Amber Rose's rappers.
12:09Oh, my God, that sounds crazy.
12:13We're in the wrong industry, guys.
12:14We are in the wrong industry.
12:19We're in the wrong industry.
12:20Mr Servers andろ, because we are singing without giving up.
12:25Across the hall.
12:26Still tuning up.
12:31Still tuning up.
12:37Shizzola.
12:38Yeah, it's missing something.
12:40It's missing something.
12:41Like a song, you go
12:45Could we have...
12:47Yeah, sure, that's fine.
12:48Something like that? Yeah, that's fine.
12:54Could we try, maybe...
12:57Maybe? Let's try that.
13:02Yeah?
13:07No, no, no. You need to try a few more.
13:10They are really under time pressure here
13:12because they've spent so long listening to the same melody over and over.
13:16Chisola has to make decisions because, at this stage,
13:19they're not even going to have a record tomorrow.
13:26I think it's just that end note, isn't it? That last note.
13:29Yeah, I agree.
13:33So it's going to go, da-da-da-da, and then you're going to go, bam, bam, bam,
13:36and it's going to explode. Amazing. Well done, piano man.
13:38Right, OK. Guys, before we go into it...
13:40Yeah. We need a bit more... Remember, like, I had a house-y thing in mind.
13:43Can we have a bit more... Yeah.
13:44That's why you have to do it.
13:45OK, honestly, guys, one voice at a time.
13:47We do need to just really quickly get it down.
13:49So too many cooks is going to spoil the soup.
13:51So, guys, sorry, please.
13:53So now I'm just going to say, for this portion,
13:55myself and Frederick make decisions.
13:57And if you guys have to chime in, can you just put your hand up, please?
13:59Yeah? Because it's too much.
14:00Hang on, I don't think it's too much right now.
14:02No, it is.
14:03You're chiming in at points too much.
14:05It's becoming a bit disruptive, in my opinion.
14:07So if you don't mind, as project manager, can you give us a second?
14:10So just yourself and Frederick?
14:11Just for a second.
14:13Right, let's hear this.
14:14Frederick.
14:22Things started on a real big high,
14:24and then all of a sudden we were kind of shut down by Amber.
14:28Let's just hope that this ends on a high
14:29and we get to a good point.
14:31Do we like that?
14:35Yeah.
14:36Do we like it?
14:36Do you want to speak to Fred?
14:37Do you want to speak to Fred?
14:39That's Fred.
14:42Across town...
14:44Is there anything bold we want to do in terms of hair colour?
14:47I was thinking of purple.
14:48You happy with that, Carlo?
14:49I am, yes, yes, I am.
14:50Bringing Bami's avatar to life...
14:53OK, so outfit for eyes.
14:54Remember, it's empowered woman.
14:56So I think long-sleeved dress looks the most appropriate.
14:59Project manager, Anissa.
15:03I think for now, is everyone happy?
15:05I'm happy.
15:05We need to go over there because no time.
15:08Yeah.
15:09Carlo, what are your thoughts, mate?
15:11Yeah, I think this is really complicated, that's all.
15:12Yeah, it is.
15:13Why the colour of the hair?
15:14Why the eyes?
15:15It's very, very random.
15:16Well, mate, why are you saying that now?
15:18You haven't said a word.
15:20Sorry, I'm not trying to be harsh here,
15:22but you had an opportunity...
15:22It's very hard to get any kind of words in here.
15:25You barely speak here.
15:26I've got three who have just set this whole agenda going forward.
15:29We're not asking the question, like,
15:31oh, guys, what do you think?
15:31When I said everybody happy, there was a pause.
15:34You didn't speak up.
15:38I'm really disappointed with Carlo.
15:40I just hope that he's not playing silly tactics and silly games
15:43and actually contributes to the team.
15:45The more I look at it, the more I like it.
15:47If you look at her, do you see a strong, empowered woman?
15:50I see a woman.
15:51I'm here for red.
15:55Yeah.
15:56Nice.
15:57Creating characters for their hip-hop hustlers.
15:59I'm happy with that.
16:00Let's move on to the clothing, if we can, please.
16:03I think camo for nads.
16:06Liam, Mia, Johnny and animation expert Jordan.
16:10I'm here for that.
16:12Yeah, that's funny.
16:13Can you just explain what the current plan is with it really quickly?
16:16Because I'm a bit lost here.
16:17I think we should just focus on this rather than explaining it.
16:21So there's no plan right now?
16:22The plan is to create a cool-looking Fred and Nads.
16:25There's no synergy between those two at the minute.
16:28I'm a bit confused about what point you're trying to make there.
16:30It just feels like it's all a little bit random.
16:33Nothing's really standing out to me or not.
16:34If we could just put the work boots on as well,
16:37because I just want to complete the fit, if you know what I mean.
16:40To be honest, I'm feeling very frustrated.
16:42I feel like the PM's made a massive mistake
16:45putting Liam as sub-team leader.
16:47This is my area of expertise.
16:50I've seen slices of bread more vibrant
16:52than what we've come out with there.
16:54I'm happy with that.
16:55Yeah, cool.
16:56I think they look cool, man.
16:57Pretty good.
16:58Yeah, I'm pretty happy.
17:00Cool.
17:01For the rest of the team...
17:05Every day we're learning, it's time to get cemented.
17:08The tables are turning, turning.
17:12DIY vocals down...
17:14Get that muller, came from the ground to the top,
17:16now life is sweet, just like sugar.
17:18A chance to enhance with special effects.
17:21Auto-tune, format shifting,
17:23altering the character of voice by changing the vocal timbre.
17:25Something robotic, kind of.
17:27Yeah, AI.
17:27Can we hear that with the AI sound effect
17:30on Frederick's vocals, please?
17:33Yeah, of course.
17:34Right, let's hear this, guys.
17:36My life was a mess, just like the rest of the world...
17:38This is going, this is going, this is going, this is it, this is it, this is it, this is it, this is it.
17:42Yeah, yeah, yeah, I like that.
17:45Yeah, it's going really, really good.
17:47Delighted I got in that we needed to use the AI voice.
17:51I came up with that idea.
17:52Our song is definitely BAFTA-worthy.
17:55Our tradition of poly, big brand, big dollar.
17:59Oh, no, no.
18:01You know what, guys, I've got to say, I think I kind of like it.
18:08On the other team...
18:09So, lyrics, guys, we really need to put something together now.
18:12...under pressure to produce their pop track.
18:14So, are we sticking with the You Can Have It All?
18:16I think that needs to be the chorus.
18:18Yeah, that's short, catchy.
18:18Yeah.
18:20Chisola takes centre stage.
18:22So, six...
18:23Success is...
18:25Success is not overnight.
18:28I think that's too...
18:29We want to be catching.
18:31Really, really simple.
18:32So, give us a simple line.
18:33Have you got a simple line?
18:34Yeah, so, like, hey, hey, can I have your attention?
18:36No.
18:37Hey, hey, can I have your attention?
18:40Oh, no.
18:41My heart beats for success.
18:43There we go.
18:43What rhymes of success?
18:44Dress.
18:44Look at me in that dress.
18:46Yeah, look at me in that dress.
18:47I love that.
18:48Let's bring in the singer and let's just get this down.
18:52I think we did run out of time there and that was an oversight on my part,
18:55but we managed to put it out of the bag just about.
18:59I do think we've got a really good song behind us.
19:01She can have it all and I can have it all.
19:06It's very catchy, isn't it?
19:08It's kind of giving me goosebumps.
19:09Mm.
19:127pm.
19:13Before shooting their music video.
19:16Let's see this.
19:18For Fred and Nads.
19:19Okay.
19:21Wait.
19:22A chance to put faces to names.
19:25We look like a duo.
19:25You do look like you're, yeah, you do look like a duo.
19:27You're not worse.
19:28Yeah.
19:29Next door.
19:30Moment of truth.
19:31The big reveal of Bami.
19:35Oh.
19:35Oh.
19:36Oh, no.
19:38Oh, my gosh.
19:39What is that?
19:40She looks about 40.
19:41She looks very old.
19:43Guys, this is a disaster.
19:45I'm actually really disappointed in the other team.
19:47That's shocking.
19:48Yeah.
19:48That's shocking.
19:49It's not giving Taylor Swift, it's not giving pop, it's not giving fun, it's giving just very corporate.
19:54I don't even think that's giving corporate, I think that's giving like pensioner.
19:56It's just giving rubbish.
19:588pm.
20:03Amazing.
20:04Oh, my gosh.
20:05Yeah.
20:06While half of each team uses motion capture to produce pop promos.
20:10Ready?
20:11Strong skin.
20:13Yeah.
20:16Across town.
20:17That's it.
20:18Clean.
20:19Nice.
20:19I like it.
20:20For both teams, last job of the day.
20:23I say that's the one.
20:24Yeah.
20:24It's a wrap.
20:26Design a logo for their act.
20:29Max, what do you think?
20:31I would maybe consider changing the eye to be a mic.
20:34No.
20:34Oh, I like that.
20:35No, no, I'm 100% against it.
20:38People will just think the name is Bam with a microphone.
20:40Don't do that.
20:40I think, let's just see what it looks like.
20:42Well, let's play around then.
20:43You can if you want to, but I'm telling you.
20:44Okay, I think we're wasting time discussing this.
20:46We're doing it.
20:47I'm going to see it.
20:49I actually quite like that.
20:50Because at least it showed that she's a singer.
20:53Bammy.
20:53Guys, that's too much.
20:54Janet, respect that decision.
20:56Okay.
20:57I still stand by what I said.
20:58Okay.
21:009pm.
21:01Well done, everyone.
21:02Well done.
21:04Videos wrapped.
21:05And what's up?
21:09Brands built.
21:10I know it's been a long day, but let's get out of here.
21:14Tomorrow, secure sponsors of the launch.
21:228am.
21:23Good morning, everyone.
21:25Good morning.
21:26For Anissa's team.
21:28Let's just get into the character.
21:29Let's see what we did.
21:30A chorus of critiques.
21:32When we first see it, we weren't happy with it.
21:36Yeah, we weren't.
21:36She, in my opinion, doesn't hit Taylor Swift.
21:39We've ended up with Doc Cotton.
21:41What we have, and I think we can spin this, is a strong, empowered woman.
21:45She is, like, more modest in her approach.
21:48And I think that's a USP we can go with.
21:50Just for everyone's benefit here, Carla, I'm disappointed with your contribution yesterday.
21:54Okay, no, no, let me speak.
21:55So when, Max, would you let me to a small couple?
21:57Many times I did say, are you happy?
22:00Everyone said, yes, yes, yes.
22:01When I say, are you happy?
22:02I never once said I was happy with that.
22:05One thing I'm observing right now, there is so much conflict in the team.
22:10And this is why this has gone completely wrong.
22:13So the plan was to have characters based on Fred as the rapper, and we obviously had Nads as the singer.
22:24Hoping his work strikes a chord.
22:26The kind of synergy between the red hair and then the shoes, it shows that there's been a thought behind the fact that there's a duet.
22:32Liam.
22:34Right, so if I just bring up the logo and get your thoughts on that.
22:37The black overall writing does contradict the colourful outfits of the characters.
22:46I hear that, but on the brief we got from Amber, she did say she wanted to keep it nice and clean and simple, and I feel like that's what we've done.
22:53I think we could have potentially pushed it further.
22:55We might have played it a little bit safe.
22:59Having seen the character, do you want to see the logo?
23:01Yes, let's see it.
23:04Guys.
23:05It's giving Barbie vibes.
23:08It looks like a girl's toy brand.
23:09Is that a microphone?
23:11Mm-hmm.
23:11So this is, yeah, so this was, this was my idea, but it was to try and incorporate some sort of pop star vibe to it.
23:17I didn't necessarily straight away get that there was a microphone there.
23:20It just looks like a peanut to me, to be honest.
23:24That logo, I mean, that's utter rubbish.
23:29It's really embarrassing.
23:30I mean, I'm speechless.
23:31I just do not think that the team have stuck to their brief whatsoever.
23:34Shall we listen to the song?
23:36Yeah.
23:37Okay.
23:37Overall, I am happy.
24:00That last part was amazing.
24:01Ultimately, I do think it's a great song.
24:02I think it fits with the empowerment theme.
24:06Revealing their rap.
24:07Is everybody ready to listen to the music that we created yesterday?
24:11I can't wait.
24:13Amber Rose.
24:14So obviously, Fred does sound like he's in Howard Helium.
24:44Amber was engineering it, and her idea was, as we're going into a virtual reality world.
24:49But that was actually my idea.
24:50Because I heard it?
24:51Yeah.
24:52Okay.
24:52My one concern is the lyrics aren't very clear.
24:55That distortion sound, it just seems low-budget cheap.
24:59But I genuinely think that we were better to go with the AI voices.
25:02I just feel like that's a big, big red flag.
25:05I'm a little bit concerned about the distorted voices.
25:10The sub-team have gone down a more realistic route, so now that might be detrimental to
25:15the brand.
25:16All right, team, we're going to be off to go and edit our music video, and you guys are
25:19going to go off to do some consumer research, so please get us some good feedback, and we
25:22will see you all later.
25:24That logo and that woman that they've created, the character, it's crap.
25:39The fact they've chosen that high-pitched tone means it's really hard to make out the
25:45lyrics.
25:45It felt like I was listening to a chipmunk, you know.
25:52At the edit.
25:53If we could start wide.
25:55Yep.
25:55And then when it does the first dance, that's when we go mid.
25:58Next job for both teams.
26:00Nice.
26:01Ooh, I like that.
26:01Yeah, nice.
26:02Yeah, yeah, yeah, yeah, yeah, I like that.
26:04Polish their pop promos.
26:07The first idea I had with this video, guys, would be to include some subtitles.
26:10We got some feedback from the other team that the voices weren't too clear.
26:14Yeah.
26:14So what we need to do is just crack on with the first part, make a decision on what we
26:19all like.
26:19So I'm just going to, if you guys don't mind for this bit, I'm just going to delegate
26:22to, um, uh, Elisa.
26:24So for example, in this instant, I'm happy with the wide shot till sugar, and then for
26:29the next verse to be in the mid shot.
26:31What does everybody else think, by the way?
26:32The reason I put myself up for this task is I edit videos.
26:35So if you could just let me lead on that.
26:38So after the word earning, tight cut, please, and then back into wide.
26:43We really need to get through this.
26:44Subtitles.
26:45I don't think I could work physically faster if I tried.
26:47I absolutely feel that I'm being swept aside.
26:53It's very much Amber Rawes's way or the highway.
26:57Keep going.
26:58Stop.
26:59Cut.
26:59We've cut there.
27:00And we're going to shoot straight into subtitles.
27:01Subtitles now.
27:02Let's go.
27:03Let's go.
27:04Let's go.
27:05Let's go.
27:06For Anissa's team.
27:08Hi, everyone.
27:09Hey, guys.
27:09How we doing?
27:10In preparation for the pitch.
27:13The first thing we'd like to do is play you a music track.
27:15A chance to hear if the public buy into BAMMY.
27:18And I can't have it all.
27:22What are your thoughts?
27:23It's a good hook, good chorus.
27:25I love the overall song, the overall feel.
27:27Her voice was really lovely.
27:29Good, good.
27:30That's great feedback.
27:30This is our character.
27:32She doesn't look like a pop star to me.
27:35Yes.
27:36It's unfortunately giving mum vibes at this point.
27:38So do you think someone like this could never be a pop star?
27:41A pop star, yeah, but not a successful one.
27:46Across town.
27:48The clothes are relatively trending.
27:51Also hoping for rave reviews.
27:53So let's get the tune playing and let's hear your thoughts.
27:56Fred and Nads face the focus group.
27:59Good up, with up, should up, not good enough.
28:02Yeah, that mullet came from the bottom, straight to the top.
28:05Now that's sweet, that's sugar.
28:06Fire keeps turning, everything I'm learning.
28:10It's time to get to learning.
28:11The table's hot, turning, turning, turning.
28:16So just as a show of hands, guys, please do raise your hand if you liked our song.
28:24My one, brilliant.
28:25I don't know what, like, process or whatever the male vocals was put through,
28:30but, like, I couldn't make out what the lyrics were.
28:33It sounds so robotic.
28:35It sounded like a music video I recorded when I was eight, to be honest.
28:404 p.m.
28:41Yeah, let's just get the logo at the end.
28:42That eye is just killing it for me.
28:44The logo is what it is, obviously.
28:45Yeah, we can't change it.
28:46We can't change that.
28:47Videos vamped.
28:49I'm going to say I'm happy with it.
28:50I'm happy to sign off on that.
28:51Love that.
28:51Amazing.
28:53Next, for both teams.
28:55How was it?
28:56I think the main thing is actually on the character.
28:58Mm-hmm.
28:59Someone said mum-like.
29:00I think to spin that, we can say that she's a role model.
29:03A chance to feedback findings.
29:05We did actually do a show of hands after we played the song
29:08to see how many people liked it,
29:10and a total of zero hands was raised.
29:13Thank you guys so much for all of the feedback.
29:15In terms of the pitch, two people from the music side,
29:18so I'll pick yourself, Frederick,
29:19and then I'll pick Emma,
29:20because you had a lot of input in the actual music.
29:23It's Fred and Nard, so my view, I think both of you need to be out there.
29:27I appreciate your opinion,
29:29but due to the disruptions that could arise,
29:31I am actually...
29:33Disruptions that could arise.
29:34Yeah, I'm actually not sure of doing that.
29:34In terms of what?
29:35What do you mean by that?
29:37During a corporate pitch with a client,
29:39everybody needs to be heard,
29:40and I'm not quite confident that that would happen
29:42if I put you on there.
29:43So I've dealt with £100 million turnovers,
29:46and I've always had a success with it.
29:48So what are the challenges?
29:49Nadia, the challenge is exactly how you presented
29:51your argument to me right now.
29:53It's extremely condescending.
29:575 p.m.
29:59Showtime.
30:00Arriving some of Britain's biggest brands,
30:04all with the potential to sponsor an act.
30:07Bringing Bami into the spotlight.
30:10Hello, everyone.
30:11We're here to show you our new virtual pop star.
30:15Project manager, Anissa.
30:16So, when creating our pop star,
30:41it was really important for us
30:43to have someone that has a meaning behind it.
30:45We wanted to have someone who's empowered.
30:48We wanted to create a pop star
30:50who represents all shapes and forms.
30:53She's empowered.
30:54She wears what she wants.
30:55She does what she wants.
30:57We wanted someone who's brave,
30:59accomplished, motivated, and independent.
31:02We wanted someone like Bami.
31:11Introducing Fred and Nads.
31:13As a member of Gen Z,
31:15the growth in popularity of 3D virtual performances is growing.
31:19Jordan.
31:21So without further ado,
31:22I would like to give you the music video
31:24for Tables Are Turning by Fred and Nads.
31:26Coulda, woulda, shoulda, not good enough.
31:32Yeah, the muller came from the bottom
31:34straight to the top.
31:35Now that's sweet, that's sugar.
31:37Fire keeps turning,
31:39everything we're learning.
31:40It's time to get to merning.
31:42The tables are burning,
31:44turning, turning, turning, turning.
31:46Thank you for watching the music video.
31:54Without further ado,
31:56I'm going to talk through the name of the song.
32:00Tables Are Turning really encompasses
32:02who Fred and Nads are.
32:06They've been through a struggle in life.
32:08They've hustled to make their ends,
32:12sorry, actually been able to make ends meet
32:15and really what we're saying
32:17with Tables Are Turning
32:18is really about switching their life around.
32:23Thank you so much.
32:30Pitch is over.
32:31Lovely to meet you, Frederick.
32:32Lovely to meet you.
32:34Teams have one hour to secure sponsors.
32:36What did you guys think of it initially?
32:39While Jordan fails to cash in.
32:41There's quite a lot of focus on material things
32:44and money.
32:45For us, I think it would be too much of a risk.
32:48Hoping to harmonise with beauty brand Simple.
32:52Caroline, lovely to meet you.
32:53And Kiosna.
32:54Salon owner, Yvonne.
32:57I would love to know your feedback
32:58and see if we can work together.
33:00I just think Simple is quite a different world.
33:03Thank you so much.
33:04I really do appreciate
33:06that we are not fitting with your demograph
33:07and not your brand vision.
33:09We're just up against a bit of time.
33:11So obviously we need to kind of move on.
33:13But it's been absolutely lovely.
33:14Sorry, Nadia.
33:14That was Yvonne's lead.
33:16And thank you so much.
33:17Yvonne's lead once again.
33:17Sorry.
33:18Guys, just to touch on that.
33:20I would like to see your brands
33:24going across a lot more different demographics.
33:27I think where there's a will,
33:28there's usually a way.
33:29But I think on this one,
33:30we might not have a way.
33:33I think as soon as we're in a position
33:35where the brand just says,
33:37no, like, this isn't going to work,
33:39nip it in the bud and move on.
33:41The only last thing I'll say is PM
33:42is if somebody's leading,
33:43that's the person who closes.
33:45For Bami's sales squad.
33:49With Bami, she's empowered.
33:50And I think we're showing empowerment
33:51in a different way
33:52than current pop stars as well.
33:54While Anissa fails to chart.
33:56So talk me through the logo.
33:58The eye,
33:59do you think it might look
34:00a bit like a tampon?
34:04Waxing lyrical
34:05with department store Debenhams.
34:07Bami, essentially,
34:08she is an empowered woman.
34:10She's very career-driven.
34:12Malika.
34:14She's also, you know,
34:15fallen in love.
34:16She's also done a lot
34:17of self-development work.
34:18So she's done a lot of work
34:19with regards to, like, self-loving.
34:21I think conceptually,
34:22there's something really interesting in it
34:24because, obviously,
34:25we are about empowered women.
34:27So what figure do you have in mind?
34:28I think we could go to 125.
34:30Can we increase that figure?
34:31So 150,000?
34:33Yeah.
34:34All right, so let's check what happened there.
34:36Great.
34:36Fantastic.
34:3830 minutes to go.
34:39We really liked the characters
34:41that we came up with.
34:43While Mia hits the high notes.
34:45If you were happy to shake on 68,000 today.
34:48Go on, we're in again.
34:49Yeah.
34:49Go on, Sam.
34:50Thank you so much, Natalie.
34:52Still to make a sale.
34:54With the Gen Z community,
34:56we want them to be inspired by Fred and Nad.
34:59Liam.
34:59Is that something you'd be interested in?
35:02There are elements here that are great.
35:05Great.
35:05But there are things that maybe are just a bit more jarring
35:07with the Jeep brand.
35:09Sure.
35:09But would you then do something kind of exclusive with us
35:12or where are we going with...
35:13I think we'd struggle with doing something exclusively.
35:15Sure.
35:16But what are you talking about in terms of budget?
35:18Because, obviously,
35:18we've got quite a few brand partners to look at.
35:21I think at this point,
35:22it's just going to be a difficult fit
35:23with our kind of demographic.
35:25So, for me,
35:25it would have to be an out, unfortunately.
35:28I feel like I was leading that pitch
35:30and maybe there wasn't the exact target audience.
35:33Whether Nadia's just jumping in straight away,
35:35talking about exclusivity,
35:36talking about numbers,
35:37and in my opinion,
35:38I just think that scared them off.
35:41On the other team...
35:42You're a great brand simple.
35:44Their shake-up cosmetics.
35:45Sorry?
35:46Their shake-up cosmetics are not simple.
35:48While Carlo crashes out.
35:50Yeah.
35:50So, with the song,
35:52the lyrics is
35:53I can have it all.
35:54Driving up a deal
35:55with car giant Alfa Romeo.
35:57We'd love to have you guys on board
35:59as one of the sponsors,
36:00if not one of the main sponsors.
36:02Kia.
36:03What did you guys have in mind
36:04if you would like to come on board with us?
36:06The conception of the character
36:07is absolutely where we want to be
36:09in a space we need to get into.
36:10Although the potential's there,
36:12I think it's genuinely got a ceiling
36:13of £40,000 over the course of that year.
36:16I understand the logic of one year,
36:17but I think doing a five-year deal
36:19would really benefit both of us.
36:21Would there be exclusivity?
36:23It's just that I don't want it
36:24to eat Alfa Romeo today
36:25and a competitive brand tomorrow.
36:27If we go up to £250,000
36:28for a five-year deal
36:29with a one-year release clause,
36:31I can shake your hand now.
36:32I'd be happy to shake on that.
36:33Let's shake on that.
36:34Brilliant.
36:36Anissa's ecstatic
36:37that she signed a deal
36:38with Alfa Romeo for £250,000,
36:40but the problem is she hasn't,
36:42because after the first year,
36:44Alfa Romeo can cancel.
36:45That means that for £250,000,
36:47only £50,000 is guaranteed.
36:50Five minutes to go.
36:51I have friends that are in the late 20s,
36:53early 30s,
36:54and they actually drive Alfa Romeo's.
36:56Can I just stop you for a sec?
36:57It's Alfa Romeo.
36:58For both teams...
37:01Would you be happy to do £40,000?
37:03I think that's good.
37:04Yeah.
37:05I appreciate it.
37:06A final push for deals.
37:08What you showed us is too broad.
37:10Thanks so much for your time.
37:12So our final offer's going to be £4,000.
37:14Oh, thank you so much, my lovely.
37:16That's great.
37:17Thank you so much.
37:18Thank you for your time.
37:19It doesn't feel like a natural fit for our brand.
37:256pm.
37:26Ultimately, the deals we didn't get
37:27are because of the messaging,
37:29talking about money,
37:30ended up costing us.
37:31Tonight, sponsorship will be totted up.
37:34We got a quarter million deal of Alfa Romeo.
37:37Amazing.
37:38Amazing.
37:38Well done, team.
37:40Tomorrow in the boardroom,
37:43face the music.
37:54You can go through to the boardroom now.
37:56So, for this task,
38:14you had to create a virtual pop star
38:17and then go on and secure sponsorship.
38:20So, welcome to Boardroom's Got Talent,
38:23I suppose.
38:24I'm the only judge you need to impress.
38:27Think of me as Simon Scow.
38:30Now, Anissa,
38:32you've become the project manager again
38:34the second time round.
38:36Yep.
38:36Law Sugar,
38:37I'm a strong businesswoman
38:38with a natural confidence...
38:39You're desperate to get home quickly.
38:41No, no, no.
38:42I have to have faith in myself.
38:44Right.
38:44So, in the morning meeting,
38:46we decided to go for a strong pop female character.
38:49We wanted someone who we can relate to ourselves.
38:52Taylor Swift is the current number one artist,
38:54so she appeals to the masses
38:55and that's what we wanted to do with our pop star as well.
38:58Right.
38:58So, your team came up with the name BAMI.
39:03Yes, that's right.
39:04Right.
39:04OK, let's see the logo.
39:07That bit on the top there,
39:08it's supposed to be a microphone, is it?
39:09Yeah.
39:10Who put that there?
39:11Yeah, so Lord Sugar,
39:12I was quite keen to get some iconography in there,
39:15which is where the microphones come from.
39:16One of the brands mentioned
39:18that the eye looks like a tampon.
39:21Yeah.
39:21I would say,
39:23my first impression is it's a suppository.
39:25Yeah.
39:27Lord Sugar had zero involvement in this.
39:29No, no, no.
39:29What?
39:30I don't think that's anything to be proud of.
39:32Exactly.
39:32Yeah, I agree.
39:33I agree.
39:33What's been consistent from the last few days
39:35has been Carlo's lack of contribution, in my opinion.
39:38I think, as a team, we've really, really tried.
39:40This is the Carlo Appreciation Society.
39:43Did you give him the opportunity?
39:44I did.
39:44I said, Carlo, what do you think?
39:45Why are you not giving us your input?
39:47Multiple times.
39:47Multiple times.
39:47No idea was received.
39:49It's as simple as that.
39:50No, no, no, no.
39:51You have to speak to be able to get ideas across
39:53and that was the problem, Carlo.
39:55You were completely silent.
39:56All right, all right.
39:57Let's move on.
39:58Come on, let's see this pop star.
40:00So, oh my God.
40:02What happened to the Taylor Swift type angle then?
40:05So, essentially, I know we said Taylor Swift
40:07in the morning meeting.
40:08Yeah, well, you were a mile off for that, wasn't you?
40:10But once we made the character,
40:11I knew we had to put a positive spin on it.
40:14Okay, let's go.
40:15Let's run it.
40:16Let's hear the stuff here.
40:20Doing the breaststroke.
40:21My heart beats for success.
40:24Look at me in this dress.
40:26I feel strong in my own skin.
40:28It's time to begin.
40:30You can have it all.
40:33You can have it all.
40:35She can have it all.
40:37And I can have it all.
40:41All right.
40:42Not bad, I suppose.
40:44I mean, it's quite catchy.
40:46Okay, so let's move on.
40:48I've got a little list here.
40:49Anissa, no deal with Simple.
40:52Garmin, no deal.
40:54Alfa Romeo.
40:55I agreed a five-year plan with them at £250,000
40:59with a one-year break clause.
41:00I'm in the property business, right?
41:07And when we lease to people sometimes,
41:10they say we're going to take a five-year lease
41:12with a one-year break clause.
41:14To me, that means, forget about the other four years.
41:19Let's call it £50,000, shall we?
41:20Because that's all that's guaranteed.
41:22Oh, no, are you joking?
41:24Okay.
41:24No, I'm not joking.
41:25No, I know you're not.
41:26I'm being practical.
41:26Can I just add to that?
41:26I'm being realistic.
41:28No, I understand.
41:28It's £50,000.
41:29Sorry, take it or leave it.
41:31That's what it is.
41:32Right, now we're going to move on to Amber Rose.
41:36You decided to become the project manager.
41:39Is there any reason?
41:40Yeah, so when I heard the brief in the morning,
41:42I was really excited to put myself forward
41:44as project manager because I felt like
41:46I had really good experience in kind of brand sponsorships.
41:48Anybody else put themselves forward?
41:50Yeah, Laura Sugar, I put myself forward.
41:52It was also a huge 3D CGI animation aspect.
41:56Part of what you're good at, aren't you?
42:00Of course, yeah.
42:01I feel like I could have done a better experience.
42:03The sub-team leader also agreed with that.
42:06That would have been a wise choice.
42:07Liam, you were the sub-team leader.
42:08Yeah, Amber Rose just appointed me as sub-team leader
42:11and I said that I think Jordan's expertise
42:13would have been better,
42:14but I was more than happy to go with
42:16what the project manager had told me.
42:17And you decided that you would go for a duet
42:21and it's rap.
42:22Is that right?
42:23We wanted to base those characters off
42:25Frederick and Nadia.
42:26Mixture of Frederick and Nadia.
42:28Indeed.
42:29Oh my God.
42:33That's the logo.
42:34Fred and Nads.
42:36Yeah.
42:37Sounds like a couple you met
42:38at the Parent Teachers Association.
42:40Liam, did you get a clear vision
42:43from Amber Rose
42:45as what she wanted you to do?
42:47No, I didn't, Lord Sugar.
42:48In the morning,
42:49I got told to keep money out of the logos
42:52and to make the logo simple.
42:54So that was literally the only guidance we got.
42:56Liam, respectfully,
42:57you didn't voice any of these concerns before
42:59and that's quite telling on how the task went.
43:01Right, can I move on?
43:01Let's see this dynamic duo, shall we?
43:03Coulda, woulda, shoulda, not good enough
43:08Yeah, that mullet came from the bottom
43:10Straight to the top
43:10Now life's sweet, like sugar
43:12Fire keeps turning
43:14Everything we're learning
43:16It's time to get to merning
43:18The tables are turning, turning, turning, turning
43:22Going, this is a motivational poem
43:25Keep grinding, keep going
43:27Right.
43:29It's less stormy and more starmer
43:31as far as I'm concerned.
43:33I noticed there was subtitles underneath
43:36There's a bit like Netflix
43:38if you wanted something in a different language
43:40Yeah, I think we were conscious that
43:42we obviously had an AI-generated voice
43:44and we wanted to make sure
43:45that the lyrics were a focal point
43:46It was like Alvin from the Chipmunks
43:48Yeah, so
43:48I made that point
43:50You know, as someone who works in the industry
43:51you want to get rid of that AI sound
43:53you don't want to include it
43:54What I will say is that
43:55the team that worked on the music
43:57were ecstatic about it
43:59really proud of their work
44:00I will say that
44:00when I heard the song back
44:01I'll be honest
44:02I wasn't delighted with it
44:03Frederick, one second
44:04please stop
44:05Let's have some honesty as a team
44:07Exactly
44:07Absolutely ecstatic
44:09All of us
44:11It felt like you had created
44:12a number one track
44:15Is that not fair?
44:16Yeah
44:16No, we did
44:17Okay
44:17Let's now find out
44:21how you got on with the brands
44:23So, Tim, how did your team get on?
44:26Well, although there were some issues
44:28with their virtual pop star
44:29they really liked some elements of it
44:31So, three brands decided to invest
44:34£112,000 in sponsorship deals
44:37Wow, okay
44:38Karen, what happened with your team?
44:41Well, some of the brands had an issue
44:42with how the virtual pop star looked
44:44and as you know
44:45only 50,000 of the 250,000
44:49Alfa Romeo offered
44:51is going to be allowed
44:52and that really puts a dent in their numbers
44:54but they really liked the message behind the brand
44:58and still, pretty good
45:01£215,000
45:03Well done guys
45:06Yeah, well done team
45:08So, you've spent the last couple of days
45:12creating virtual pop stars
45:14now you're going to become
45:16real life rock stars
45:18I've laid on an immersive studio for you
45:22to rock out to your heart's content
45:25So, enjoy yourself
45:26and I'll see you on the next task
45:28Thank you so much
45:29Thank you, Larry
45:30Thank you, Tim
45:30Thank you, Tim
45:31Let's go
45:34Come on
45:36Get in there
45:39Come on
45:40Well, there's something wrong somewhere
45:45You're going to have to go away
45:47and discuss it amongst yourself
45:48come back here
45:49and we'll finish this off
45:51I think at least one of you
45:53is going to be leaving the process today
45:55Okay
45:56Off you go
45:57Thank you
45:57Thank you
45:57Oh, yeah
46:06Wow
46:08Look at me
46:09No, you can sing, mate
46:10You can sing
46:11I'm going to turn this
46:11Sometimes I go out by myself
46:15And I live across the water
46:18It feels amazing to win task two
46:20There was a lot of pressure
46:21to be PM twice in a row
46:23but I had faith in the team
46:24and I know we could do it
46:25Why don't you come on over
46:28Valerie
46:29I am over the moon
46:33elated
46:33We created a great song
46:35that's really catchy
46:36I think we absolutely smashed it
46:38Valerie
46:39Valerie
46:43Valerie
46:44Valerie
46:45Oh, there's 100% more to come from Carlo
46:48I think I had very little involvement
46:50when it came to this task
46:51Lord Sugar has seen nothing yet
46:52Thank you guys so much
46:54for trusting me as PM the second time
46:56We all smashed it
46:57Cheers to BAMMY
46:58In terms of the logo and branding
47:07obviously yourself, Liam
47:08you were a sub-team leader
47:10I would have liked to see Jordan's opinion
47:12a bit more in it
47:13just because of the background he came from
47:14Jordan did have input
47:15You didn't give no direction
47:17It was your decision to go down the money route
47:19which is why all of the brands
47:21never bought in to the idea
47:23Amber Rose chose not to put me as sub-team leader
47:26even though this is literally my industry
47:28which I think is a massive mistake
47:30and something we just can't overlook
47:31I really, really did not like the cash thing
47:34I mean, Ivan, you did nothing in this task respectfully
47:36Respectfully because I didn't get the opportunity
47:38to do anything in the task
47:40But you did that on task one as well
47:41You've been coasting by Ivan
47:43You haven't really been doing anything
47:44Oh, really Amber Rose?
47:45Yes, you haven't
47:45I think you didn't contribute at all
47:47Amber took complete and utter control over everything
47:51Whenever you're working with Amber Rose
47:53it is impossible to contribute
47:54What I believe the problem is
47:57is in the selling
47:57But you did interject multiple times
48:00But not in a way
48:01But can I just finish my point?
48:02Multiple times
48:03I want to respect
48:03Forcing a brand
48:05You're the person
48:06You're exhibiting what they're saying right now
48:08You're doing exactly what you did in the sales
48:11Nadia, she was extremely disruptive
48:13throughout the entire task
48:14which meant that I was managing behaviour
48:16versus actually making decisions
48:18that I feel like could have helped us win the task
48:30Could you send the candidates in, please?
48:46Right, well
48:48There were eight brands
48:49that I sent you in front of
48:51Right
48:52Six would have sponsored the other team
48:55as we spoke to them afterwards
48:57compared to your three
48:59So my question is
49:01Where did you go wrong?
49:04Lord Sugar
49:04I'd like to start by saying
49:06that one of the key things
49:08is around the niche of the song
49:10Well, on the whole
49:11I think that when we were speaking to brands
49:13a lot of them liked it
49:14The issue was
49:15Well, clearly not
49:16because most of them
49:17didn't sponsor your pop star
49:19This kind of endorses to me
49:22that your team were delinquent
49:24in negotiations
49:26Yeah, so I was the one that led Jeep
49:28I feel like I was doing a good job
49:29building some rapport
49:30What happened then
49:31if you were building good rapport?
49:33Well, Nadia did jump in
49:34and say, you know
49:35are you willing to do an exclusive deal?
49:37And I feel that personally
49:38they just got a bit
49:39off-put by that
49:41What, you think Nadia created an atmosphere?
49:44Yeah, I think it was quite obvious
49:46that there was a little bit of friction
49:48Jordan
49:50You're a 3D animation expert
49:53and yet
49:54you wasn't made the sub-team leader
49:56and here we are
49:57making music here
49:59so it was a bit like
50:00getting Ed Sheeran
50:02to stand in the back
50:03with maracas
50:04Yeah, again
50:05the decision was made
50:07by the project manager
50:08to go with Liam
50:09despite him also voicing
50:11that I would have been
50:12a better option
50:13But what I will say
50:14is that Jordan was still
50:15on that team
50:16His expertise was still there
50:17Just because Liam was sub-team leader
50:19doesn't mean he wasn't allowed
50:20to put his input in
50:21and I can't be accountable
50:22for his lack of contribution
50:24What do you say about that?
50:24It wasn't the lack of contribution
50:27I think Liam can agree
50:28that I did put my points forward
50:29many, many times
50:30but as sub-team leader
50:32he chose to overrule them
50:33Right
50:34Who introduced this distorted sound
50:38that created the chipmunks?
50:40Wasn't that you?
50:41I'm accountable for the AI voice
50:43I don't believe that that completely
50:44What was the idea of it?
50:45To distort the sound
50:46the audio
50:47Because I felt that it was more
50:48in keeping with the brief
50:51Top of the flops
50:54I think this song was
50:55wasn't it really?
50:56Not nine top of the pops
50:58Lord Sugar
50:58just to add another perspective
50:59there
51:00I think we didn't make enough sales
51:01because of the theme of money
51:02As project manager
51:04I know I took the lead
51:05on a lot of decisions
51:06but what I will say
51:07is that everyone seemed
51:08to be happy
51:09on and board with them
51:10Ultimately this
51:11you know
51:11this came down to sales
51:13and a lot of people
51:14didn't sell
51:15you know Yvonne had the pitch
51:17with Simple
51:17she didn't close on that pitch
51:19I'm knowledgeable
51:20in their products
51:21I know what they have
51:22If you were that knowledgeable
51:23you obviously didn't impress them
51:25did you really?
51:26They just couldn't see
51:26the cohesion
51:27with our brands
51:28and theirs
51:29I did try
51:30Yeah
51:31So Amber Rose
51:34which two people
51:35are you bringing back in?
51:37Well I'd like to bring back
51:38Yvonne for lack of contribution
51:39and she didn't close the sale
51:40with Simple
51:41and I have to bring back
51:42Nadia as well
51:43simply because of the
51:44distractions
51:45in between all of the
51:46sales pitches
51:47Alright
51:49well the rest of you
51:50go back to the house
51:52Thank you Lord Sugar
51:53Thank you Lord Sugar
51:53I'm going to go into consultation
52:05with Baroness Brady and Tim
52:08so I'd like you three
52:10to step outside
52:11and I'll call you back in shortly
52:13Okay
52:13Thank you
52:13What do you think of Amber Rose?
52:22Amber Rose made it clear
52:24she pushed the theme of money
52:25which is one thing
52:26the sponsors didn't like
52:28that was her decision
52:29and she clearly got it wrong
52:31And what about Yvonne?
52:32I think overall
52:33Yvonne didn't contribute that much
52:36but what she did contribute
52:37in terms of the distortion
52:38of the song
52:38was one of the key reasons
52:40nobody liked it
52:41Hmm
52:41Nadia seems to rub people up
52:44the wrong way
52:44I've got to say
52:46listen
52:46I like strong women
52:47as you know
52:48but I think it's not
52:49what she says
52:50it's how she says it
52:52it's got more beef
52:53than Smithfield market
52:54I think
52:55Could you send the
53:00three of them in please?
53:01So Amber Rose
53:17in your own admission
53:18you say you made
53:19a lot of key decisions
53:20that were wrong
53:21right
53:21I mean
53:22you had eight
53:23potential clients
53:24who really were alienated
53:27by the fact that
53:28the song was talking
53:29about money
53:29I am disappointed
53:31within myself
53:31because in hindsight
53:32you know
53:33we may have niched down
53:34a little bit
53:34by going through
53:36going for the theme
53:37of money
53:37but what I will say
53:38is that I've contributed
53:39greatly to this task
53:40and worked really really hard
53:42on the last two tasks
53:43Yeah we all
53:43they all work hard
53:44everyone works hard
53:45And Amber Rose
53:46you actually specifically
53:47told me to
53:48be quiet
53:49you said
53:50myself and Frederick
53:51are going to listen
53:52to this now
53:52and I don't want
53:53any input
53:54from the other three of you
53:55which I've never
53:56been spoken to
53:57like that
53:57in a professional environment
53:58Okay but Yvonne
53:59at least I put myself
54:00up for project manager
54:01and had the courage
54:02to take leadership
54:03But you were solely
54:03working by yourself
54:05Absolutely Yvonne
54:06I think what's really
54:08poor here
54:08is I should not
54:09be here today
54:10Lord Sugar
54:11I contributed
54:12to the task
54:13I made sales
54:15Why am I here?
54:16Okay so you're not here
54:17for lack of contribution
54:18but you're here
54:18purely because
54:19you have been so
54:20distracting
54:21in all
54:22Because I challenge you
54:23and I say to you
54:23that when you enter
54:24It's not about challenging me
54:25Hang on a second Amber
54:25Right okay
54:26So listen Nadia
54:28Last week
54:29your team accused you
54:31of jumping in
54:32and disrupting
54:33right
54:34This week
54:35we're told again
54:37that you were
54:37jumping in on sales
54:39and disrupting sales
54:40Lord Sugar
54:41that's not true
54:42I didn't jump in
54:43in anybody's sale
54:44Liam was leading
54:45the conversation
54:46with Jeep
54:46Nadia jumped in
54:48with some figures
54:48and that put them
54:49off completely
54:50It was unprofessional
54:51Amber that's an absolute lie
54:53And this is very evident
54:54for the type of behaviour
54:55that has been displayed
54:56Amber Rose
54:57why shouldn't I fire you?
54:59Because I genuinely feel
55:00like I have so much
55:01to give to this process
55:02I can take accountability
55:04and say
55:04I did make some
55:05You certainly can talk
55:06I've got to tell you that
55:07I'm really passionate
55:08as you can tell
55:09Yvonne
55:10I'm extremely hard working
55:12I start up from nothing
55:13I know I have a salon
55:15and
55:15You know
55:16so from my perspective
55:17Lord Sugar
55:17I'm relentless
55:18I'm resilient
55:19would rather be
55:20in a corner
55:21on my own
55:22than following
55:23and I'm a leader
55:24Right
55:25Well
55:27I'm going to summarise
55:28and I don't want to hear
55:29from anybody
55:31You are the project manager
55:34Amber Rose
55:35right
55:35and it's regretful
55:37and I have to say
55:38that
55:38some of the decisions
55:40that you made
55:40really alienated
55:42some of your colleagues
55:43Nadia
55:46you are like
55:47a bull in a china shop
55:48and I'm not sure
55:49whether I could work
55:50with people like you
55:51Yvonne
55:54One of the big mistakes
55:56being made here
55:57was this
55:59digitising the voice
56:01which I think
56:02put a lot of people off
56:04It's a tough one
56:06but
56:07nevertheless
56:08Amber Rose
56:09you know
56:10it does boil down to
56:12as the project manager
56:14you made a lot of
56:14fundamental mistakes
56:16but on balance
56:19Yvonne
56:20I don't think
56:21in the last two
56:22tasks
56:23we've actually
56:24heard much
56:25from you
56:26or seen you do much
56:27so
56:28I'm sorry to say
56:29Yvonne
56:30you're fired
56:31Thank you Lord Sugar
56:32Thank you
56:33Thank you
56:34You two are not shy
56:47in coming forward
56:48about placing blame
56:49with people
56:50go back to the house
56:52the pair of you
56:53okay
56:53Thank you Lord Sugar
56:54I'm going to speak to you
56:56Thank you
56:56Thank you
56:57Thank you
56:58Thank you
56:59Thank you
57:00Thank you
57:01Thank you
57:02Thank you
57:03Thank you
57:04Thank you
57:05Thank you
57:06Thank you
57:07Thank you
57:08Thank you
57:09Thank you
57:10A little bit disappointed
57:12felt like I didn't really get
57:13the opportunity to shine
57:14so I do wish I did speak out
57:16a little bit more
57:17and yeah
57:18probably wouldn't be sitting here right now
57:20All right guys
57:23who do we think's coming back
57:24I hope Yvonne's coming back
57:25I really hope she puts in a big fight
57:27in the boardroom
57:28she's going to stand up
57:29against Nadia and Amber Rose
57:31big characters
57:32Take a seat
57:44It was so intense
57:46team
57:46yeah
57:47it was tough guys
57:48We had to put up a big fight
57:50I'm not going to lie
57:50Everybody pinned the blame of the task
57:52on me
57:53The past is in the past
57:55let's just move forward
57:56and hopefully smash the next task
57:58Now 16 candidates remain
58:03Lord Sugar's search for his next business partner
58:07continues
58:09Next time
58:12We've got a dog chasing us
58:13Transactions
58:15I think we're going to go in at
58:17£1.50
58:18Tensions
58:20We could have went cheap
58:21but that's all I'm saying
58:21Hello listen to me
58:22I'm going to get wound up now
58:23And in the boardroom
58:25You're bloody losers
58:27Terminations
58:28You're fired
58:29If Anne's about to face the music on BBC Two now
58:35In The Apprentice
58:36You're fired
58:37Trust
58:38Treachery
58:38And mind games at the castle
58:41With Alan Cumming
58:42The Traitor's US
58:43On BBC iPlayer
58:44While Clara and Jordan
58:46Uncloak their mixtapes
58:48Of treacherous tunes
58:49For Ed Gamble
58:50Listen on sounds
58:51You're fired
58:52You're fired
58:53Just
58:54You're fired
58:54You're fired
58:56So
58:57You're fired
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