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00:00This remains the toughest job interview around.
00:04Lord Sugar's on the hunt for a brand new business partner.
00:07There's no VAR in here. I make the final decision.
00:11Fighting it out for his funding, 18 ambitious entrepreneurs.
00:16Move, move. Let's go, let's go.
00:18All right, it's down there.
00:19It's a deal worth fighting for.
00:23That's too much. Can you please listen?
00:25Abby, chill out. Come on in.
00:2718 candidates.
00:30I don't know. It was like this all day.
00:3212 tough weeks.
00:34If I wanted an easy life, I'd turn the whole bloody lot of your home now.
00:37One life-changing opportunity.
00:40You're fired. You're fired.
00:42It's a total disgrace.
00:44You're fired.
00:53Previously.
00:54Each team will be running an immersive event.
00:57Right! You're going to sit down and I'm going to process you.
00:59Mark led from the front.
01:01I don't know anyone who would pay 180 quid for the tickets.
01:04But struggled with ticket sales.
01:06I'm not sure that that's necessarily the sort of thing that we would choose.
01:10And in the kitchen.
01:11I think they're going to be arriving in around 45 minutes.
01:14Is that what your gut's telling you or do we know?
01:16It reached boiling point.
01:18Food is ready for table one.
01:19Just get it out of the door.
01:20Just get it out.
01:21On Abby's team.
01:22Abby, show me yours.
01:24Marnie delivered the facts.
01:27Woo!
01:28But in the kitchen.
01:29I meant off the vegan option, but that's meat.
01:32There was confusion.
01:33I think they're in the one place outside.
01:35They weren't.
01:36We made it quite clear.
01:37In the boardroom, a win for Abby.
01:40Well, that's 736 pounds 50 difference.
01:43Danny was questioned.
01:45You didn't sell in this task.
01:47But it was Mark.
01:48You're a businessman who's lost control.
01:51Who got sent down.
01:53You're fired.
01:54Now, eight candidates remain to fight for the chance to become Lord Sugar's business partner.
02:084am.
02:13Good morning.
02:14Mark Sugar would like to meet you at John Lewis Beauty Hall Stratford.
02:18The cars will be outside in 20 minutes.
02:23Morning girls.
02:24Cars will be outside in 20 minutes.
02:26We're going to John Lewis Beauty Department in Stratford.
02:29That's me, Rochelle.
02:31This is the costume here, guys.
02:32What's hair?
02:33Yeah.
02:34Beauty Hall.
02:35Mm-hmm.
02:36We're definitely making products, I think.
02:38If this is anything to do with hair and beauty, I'd be well up for fitting myself with project manager.
02:44I mean, when a task comes up and it just suits you so well, you can't say no to it, right?
02:48I am project manager.
03:01This is a bit of me.
03:02I don't know what it is, but it's beauty and I know the beauty industry at the back of my hand.
03:08I understand the aesthetics of it, I understand branding, design, so I'm really excited.
03:12At Westfield, Stratford City, one of the UK's leading department stores, John Lewis.
03:24I don't know what it is, but it's a bit of me.
03:50morning. Good morning Lord Sugar. We are standing in this incredible beauty hall. Here they sell
03:57over 500 different male grooming products. So for your next task I want you to prepare
04:05and design a new men's skincare product. You'll need to host a launch event to pitch your skincare
04:14brand to a variety of industry buyers. Now be warned the skincare market is tremendously
04:21competitive so you will need to produce something original that will capture the imagination of the
04:28buyers. The team that secures the most orders will win and in the losing team at least one of you
04:35will be fired. Good luck. I'll see you in the boardroom in a couple of days time. Off you go.
04:44Two days to take on the male grooming market. Right guys this sounds like a fun one doesn't it?
04:50Definitely. First for both teams. This is going to be a good interesting task something I've never
04:55done before. Find a face that fits. Project manager needs to be someone who's decisive has got an idea
05:02and can communicate it well with his team which is why I'm going to be a project manager on this one.
05:08Bradley that's not how it works. You ask the question and we will all decide as a team.
05:12I would like to put myself forward as well. I do understand products. I know about ophthalmology,
05:18dermatology, hypoallergenic products. I've got a brand that I'm keen to push. I want to go down
05:23the route of an exfoliant first wash. I want to base it on a snake and the reason I want to do that
05:29is because when you use an exfoliant you're clearing away the dead skin which the first animal that comes
05:34to mind with dead skin is the snakes when they're shedding. So who votes for Brad? Based just on that
05:40would be my agreement as well. Hands up for me. Brad you are our project manager. Fantastic stuff.
05:49I obviously deal with a very female predominant industry but I also understand products and the
05:54fact that my voice wasn't listened to I just hope that we haven't made the wrong decision and I am the
05:59sub-team leader. I would agree with that. Okay. Although I don't have any direct experience in skincare
06:07or male grooming. Already making waves as project manager. What I do do is come up with branding and
06:14products and product development. That is what I love. That is what I enjoy. Salon owner Dani.
06:20I'd be really keen to aim our product at the over 50s age group. It is quite a key time for middle life
06:27crisis and people do start panicking about like what have I done with my life? Have I done enough
06:31kind of thing? They probably haven't had time in the mornings to to do their moisturising whatever.
06:35100% and like men at this kind of age also get into things more like golf. They have more time for
06:40that. They come in semi-retired. Silver Fox kind of art. Yeah. He's trying to re-energise his life,
06:45recharge his life. Not sort of like willowing off into the shadows of like you know the last part of
06:50your life. Yeah. You know let's look after me now. I agree. Yeah I agree. Yeah perfect.
06:56They're pitching to 50 plus individuals but they're already talking about really heavy heavy
07:00weight issues rather than the invigorating nature of being spoiled and pampered. I might be looking
07:05for more depression tablets than actually moisturising cream. So the vision is not sitting
07:10on the shelf not thinking that at 50 anything stops. At 50 this is our time to go out and do all of
07:16the things that you haven't previously been able to do. What I want to do is make a decision. I want
07:22to go 30s to 40s. Target market ticked off. They're the people who are going to invest the most in this
07:27product. Bradley plots out a brand with bite. What's your brand name? Yeah. So the brand name I'm
07:34keen to go for is Venom. Venom it's almost like an oxymoron because the venom is serious. It does sound
07:41like a poison. If it's venom and it's you know a skin product you're putting poison potentially on
07:47your face. But you've then got a strong brand. I'm keen to go down the route of snakes so the liquid
07:52could be a bright green bright yellow if possible. We need to be careful though that this is a 30s
07:5740 year old market. Make sure that it's not garish and tacky. Yeah it needs to be sleek. Clean. So we're
08:02going strong and bold and you want bright greens bright yellows. Absolutely. Bradley's thinking the product
08:09should be really brightly colored. Well they're targeting 30s to 40s. I mean a bright colored
08:14product usually appeals to the teenage market. In regards to a team split Rochelle's going to take
08:20yourself Avi to do the manufacturing side of things. Please stick to the brief and let's let's win this
08:25task yeah. Let's do it. Dividing her team. So Simba you're the sub team leader you're going to be heading
08:31up the manufacturing team. Dani. I really would love to do the branding just because that is my thing
08:38that is what I do. I would just like to really straight away put that out there that I would
08:42love to be on the branding team. You know I've branded my business myself. I would really like
08:46to be on the branding side of it and I've just got such a great vision, name, tagline for this type
08:51of thing. I feel really passionate about it. I think me and Vic are going to go on the branding team
08:55and I'm going to put you and Simba on the manufacturing team. I'm not in love with it. I would rather have done
09:00the branding team. Of course. But I do, I think I'm going to stick with that decision. I've got
09:04every confidence user going to do a great job. Yeah? Let's go.
09:1110am. While half of each team heads off to build beauty brands.
09:17I am really confident on this task. Third time as project manager for me, this is the one where I
09:22absolutely nail it. The rest will develop products with men in mind.
09:26Obviously I am disappointed not to be project manager because I am in the beauty industry but
09:33at the same time I don't know the mill market and I think that's the key demographic here
09:38and it's really important that we have your opinions and your influence. Brilliant.
09:43Southampton. At a leading digital design agency. Hi, my name's Marnie. Victoria and Danny. I was
09:53thinking the shape of the vessel could be a star. Brainstorm their bottle. We just try and get like
09:58a star up and then we can direct you from there. So if we do that as the kind of top view. Yeah,
10:03but I was thinking the star, I wanted it to be more kind of like, you know, like a compass star.
10:08Even maybe drag some of the sides of the star out. Yeah, so some are a bit longer and some are shorter.
10:12Yeah, like this. Yeah. I think that shape going the whole way through. Yeah. Even potentially sort
10:17of going out like that and then in again at the bottom so it sort of goes boom and then boom. Yeah.
10:20It's almost a bit like an ornament. Something they'd leave out on the side potentially by their
10:24bedside table before they use it. Most 50 year old men I know are very practical about their skincare
10:31and not overly looking for anything fussy. I mean this is gold shaped like an ornament because apparently
10:3750 pluses like ornaments. I mean I can't imagine Lord Sugar being attracted to this. I feel like in
10:43terms of our target demographic that would definitely appeal to them.
10:49On the other team. So I've got a really cool idea. What I would love to do is have a bottle with a
10:53snake wrapped around it. Construction man Bradley. What I'm keen to do now is get the snake's head on there.
10:58Almost evil piercing eyes where it's looking straight forwards. Builds his bottle. I think size wise with
11:05the head let's go slightly bigger and that should that should do it first. I was going to say smaller.
11:11We don't want it to look like it's got too small of a head for its body. Going for the 30 to 40
11:15year old market you don't want to look cartoonish. That's how it will do. Let's just keep it as it is.
11:21I think it might look a little bit young. Can we can we just test the ultra fuse green on the head please?
11:27I'm concerned that that bright green could maybe make it a bit tacky. We're not talking about a cheaper
11:33teenage demographic talking about a more high-end 30 to 40. Let's just give it shelf appeal. We're going to
11:39we're going to go for the ultra fuse green. Okay. And that then will pop.
11:45We genuinely have a product there that is nothing like anything else on the shelf.
11:50Yeah. We've we've hit the nail on the head with it.
11:523 p.m. Boots headquarters Nottingham. For the other half of each team. Once you've got your base
12:02you can then start to add your choice of ingredients. A crash course in blending beauty products. Remember
12:09to write everything down on this back sheet ingredients and the amount only anything in
12:13the end that's on here will make it into your finished product. Charged with bringing Bradley's
12:17vision to life. Firstly I'm drawn to the gel base because I think it's the most similar to what
12:22we're looking for a serum based consistency like a snake serum. Avi and Rochelle. Maybe while you're
12:29doing that I can do the colour. I'd like to do things one at a time if possible.
12:35Let's do five of the exfoliation property. The pumice stone. Yeah. It already sounds nice and grainy.
12:42What can I do while you're doing that to save time? I don't think we can save time.
12:48Now I'd like to get this colour. So let's start with yellow first. So this is yellow dye. I have
12:53added in a bit of blue to make the primary colour green. Rochelle one thing I would say is the
12:59consistency is a bit runny for something you use as an exfoliator. Let's add the thickener. Is it
13:04called thickener? Yeah just thickener. This is taking a long time for one reason because Rochelle
13:13doesn't know what she's doing. She acts like she knows what she's doing but she ain't got a scooby-doo.
13:19Can we please be quick? I like your ideas but I've got something I want to try differently.
13:23So should we be very quick with your one? Absolutely.
13:29I think there are kind of three things that we need to focus on.
13:31On the other team. The way it looks, the way it feels on our skin and also the way it smells as
13:37well. Megan and Simba aim to concoct a classic. In terms of the colour I was thinking white.
13:43I completely agree. It's a nice clean colour. It's over 50.
13:45And I think it's quite generic as well. Yeah absolutely.
13:48We're going to start off with the heavy base. 20 grams? Yeah that would do. Yeah.
13:52Let's have a look at the fragrances because I think what I don't want is it to be massively
13:57overpowering. So do you know what I like? The black pepper.
14:01Oh my god yeah. The black pepper. The black pepper. That is so plus 50 smell.
14:05Oody, woody, like that kind of smell. Absolutely. I think that's perfect for this moisturiser.
14:10My dad would like that. I'm quite keen on the caffeine. It says that it tightens the skin as well and
14:15over 50. Probably getting it to that point where they want to be tightening the skin.
14:18You're combating those wrinkles. Fine lines, you know, crow's feet as well.
14:25Lord Sugar told this team to make something that stood out in a very congested market space.
14:30They've essentially created a white moisturiser. How bland can you get?
14:35It. I think we've hit the three things. Does it smell good? Yes. Does it look good? Yes.
14:40And does it feel good? 100% yes as well. Perfect. So I'm happy. Are you happy? I am happy.
14:48The fragrance I think we could use is mint. Next door, wrangling over the recipe.
14:53I want to have 40 of gel. So let's do that now. You just need a dot. Whoa, whoa. Take some of that out.
15:00Abi and Rochelle. Abi, we haven't got time. Can we please do a dot of the colour?
15:04I am doing it. I'm doing it. I'm doing it. That's too much. That's way too much.
15:07That's way too much. Don't worry. It's not. I just did that. Please, Abi, can you listen to me?
15:12Abi, please listen to me. This is my batch. No, no, this is our final batch. Can you please listen to me?
15:15Can you please listen to me? I'll put a bit less in. Way less than that. Way less. That's enough, that's enough.
15:20I'm going to add mint. I'm going to do that once. It's too, it's, look, it's way too much.
15:24That's perfect. I want it to be dark. Who's going to want to put that on their face?
15:30I'd like to, I'd like to test it on my arm, Rochelle. OK.
15:35Rochelle, it's not coming off. My arm's still green.
15:38We've got to finish now and why they won't be able to make your formulation.
15:41So why are you making another, another sheet of this?
15:43Because this is our final one to give to the...
15:46Yeah, but isn't it the same as it? No.
15:48Hopefully we'll be able to get something that is in between the two.
15:52I had this mad system where Rochelle was going to test those first
15:55and Abi was going to test these after. They should have just got on with it.
15:58But now they don't even know what they're actually going to get
16:01because they didn't have time to actually test it.
16:03We haven't tested that third batch that we put down on there in terms of the colour.
16:08I've got to stick with 10.48, 49, 50.
16:13Back in Southampton, Victoria and Dani...
16:18I had Rise. Yeah.
16:20And then I thought tagline, Moisturise, Energise, Revitalise.
16:24Brainstorm brand names.
16:27Other one that I had as well, MEND.
16:30But if you separate the I and the E so it actually reads MIND and...
16:36I come up with the idea...
16:38Obviously, we've got the START in there, yeah?
16:39Yeah. And then we've got the T.
16:41And it could be like START SKINCO, yeah?
16:44A man's skin tells his story.
16:47Add START to your story.
16:49Erm, the only concern I have with the START is that it doesn't fit in with the target audience
16:56and that it's, like, linking to the START of their skincare.
16:59I do feel like that has got kind of, like, a ring to it.
17:01I feel like it's got a story we can pitch.
17:03And it's something a little bit different, yeah? Cool.
17:10Next door...
17:11The product is called Anti-Venom.
17:12For project manager Bradley, the slogan is...
17:15Shed the dead skin, unleash the man within.
17:19A chance to check in.
17:22How are you getting on?
17:23Yeah, good. So, we have devised our final formula.
17:26Erm, but, Brad, I have to be honest, it's actually marked Avi's skin
17:31because we have gone, obviously, with the green colour.
17:34What?
17:37So, so, we tested it on my arm and we washed it off.
17:42And even after it came off, there was a bit of green, you know, stain left on my arm.
17:50Erm, is there no way we can reformulate this?
17:54Because I'm not being funny with you.
17:55I would not use a face scrub.
17:57That was going to turn my face green.
17:58The actual final formula does contain slightly less of that powder.
18:03It's not as strong.
18:04It won't be nearly as strong.
18:05We made the final one.
18:06Yeah. Right, OK, at the end of the day, that's happened.
18:09We have got to go.
18:10No worries. All right, take care.
18:11Speak to you later. Bye, bye.
18:14Not being funny with you, but that is the worst thing I've ever heard.
18:17Like, if you used a face scrub and your skin was dyed green, you would have words.
18:21I just don't know why they didn't use their common sense and go back on your brief
18:24and get rid of the dye.
18:25I think Rochelle is being very strategic by saying,
18:29well, Brad, we've stuck to your brief with regards to putting the dye into the product.
18:33What she's essentially doing is covering her tracks
18:36and making sure that the blame will ultimately lie with Brad.
18:38They did say they've changed the recipe so there's less dye in there.
18:41I'm hopeful that they've diluted it down now.
18:44It's not going to do that again.
18:46Broadcasting her brand message.
18:52Hi, Simba. Are you OK?
18:54Hey, guys.
18:55Project manager, Dani.
18:57The name that we've actually agreed on is called Start Skin Co.
19:02Right? And our tagline is, a man's skin tells his story. Add start to your story.
19:11So what we're working with right now is called Start Skin Co.
19:14Yes.
19:14And the slogan that we've got here is...
19:15A man's story tells...
19:17A man's skin...
19:19A man tells his story...
19:21I'm not going to lie to you. I'm struggling to remember it.
19:23Yeah, it's not...
19:24Sorry, yeah.
19:25We just wanted to really get the message across of, like, that restart,
19:28that... Do you know what I mean?
19:29So we thought that would kind of work.
19:31Where did the star come from?
19:33The star, because basically, we just wanted it to appeal
19:36so it'd be like an ornament or something they'd keep,
19:38and we was really conscious of the target market
19:40and wanted to make it something that would be different and stand out to them.
19:44All right, guys. See you later. Bye. Bye.
19:47Hmm.
19:47You know, in terms of the star, obviously, the thing that they said was,
19:50like, it does look like an ornament,
19:51and I'm hoping that that's exactly what's going to attract the target market.
19:54What, 50-year-old Burke's going to care about that?
19:56I'm not going to lie, it's frustrating for me to hear that,
19:58because I would have gone completely in a different direction with this.
20:046pm.
20:06I've got a really good idea for the look of the word venom,
20:09so what I could do is I could incorporate the word anti across the snake's head.
20:12Creating the packaging to hit the snake-themed brief...
20:15We would really like to achieve this.
20:18Court advocate Marnie.
20:20I'm thinking dark grey background and then lighter green everything there.
20:28Looks very young.
20:29Brad, I think we should do the whole thing like a dark green.
20:32Why?
20:33I think it's a more mature colour.
20:35It just... I'll be honest, looking at that, that does not hit the mark.
20:38That is not what I... That's not what I set out to do in the brief.
20:41That's not what we feel like.
20:42Erm...
20:43I really do think if we just go do it all darker green, it'll look more mature.
20:47Can we just see it dark green, please?
20:49Yeah, see, that looks more mature.
20:51With what we've got there, I feel like we've slightly missed the mark.
20:55That just doesn't do it.
20:56It looks too young.
20:57Erm, I don't know if it's the fond.
21:00I do not like it.
21:04Marnie had a real strong vision, but we are trying to win this at 30 to 40-year-olds.
21:09I'm a 27-year-old man. Judging by that logo, it's not something that I would purchase.
21:14The synergy between the snake and the brand and the bottle.
21:17The colour scheme is similar. We have to find positives in it, Brad.
21:24A man's skin tells his story.
21:28Perfecting their packaging.
21:30Add start to your story.
21:33Victoria and Danny.
21:34What do you think of the white box?
21:38I don't know if white just looks really plain.
21:40If it was matte white or something like that, yeah, that would look nice.
21:42But I just don't know if that's just going to look cheap, like we haven't had time to finish it.
21:45Do you know what I mean? I feel like it doesn't make the logo pop as much.
21:49Yeah.
21:49Can we try navy, please?
21:51Yeah.
21:52For the background and then obviously the logo in white.
21:54I think that looks nice, you know.
21:56I am just going to throw out, right, do we like the navy?
22:00Because I feel like, I feel just on the message, like, why have we actually gone for navy?
22:05I feel like...
22:05Just because I feel like navy's quite a strong colour to make it seem masculine.
22:09It suits the target demographic.
22:11And I feel like it makes the whites stand out.
22:13Yeah.
22:15You know, this is a really competitive market.
22:17They had an ideal opportunity to really use their imaginations.
22:20And in the end, it's a blue box with white writing on it.
22:23I mean, this is meant to be original.
22:26Nothing original about it.
22:27I feel like the colours stand out on the shelf.
22:30I mean, it doesn't actually look that terrible, does it?
22:359pm. Design work done.
22:39Let's just hope that we have a good day tomorrow on the pitch.
22:42Yep.
22:43Product and packaging prototypes will be produced overnight.
22:47Tomorrow, launch day.
22:537am.
22:56What I was keen to do is replicate what was in my mind into a product.
22:59The big reveal...
23:01If you want to see it.
23:02Would love to see it.
23:03Yeah.
23:04..of Bradley's bottle.
23:07Oh.
23:09Oh, OK.
23:12The more I look at it, the more I actually like it.
23:14Yeah. I mean, you have to ask...
23:16I mean, guys, you are close to our consumer.
23:19Would you like that? Would that appeal to you?
23:22Erm, I do.
23:23I am a little nervous that the green is quite younger.
23:27For the 30, 40 demographic, I'm not sure.
23:29But what I like is that it's different.
23:31I think if I went in and seen that on the shelf,
23:35instantly I would see it and I would want to go and pick it up.
23:39The snake seems a little bit childish.
23:42It isn't even the same colour as it coils round.
23:45So there are major issues and I hope we can wiggle our way out of this in the pitch.
23:50I would say the logo, it's a bit childish.
23:55So that's something that might come up.
23:56It looks a lot better than I envisaged, so I'm pleased with it overall.
24:01I do like the packaging.
24:04A man's skin tells his story, add start to your story.
24:08Across the hall...
24:09I'm not going to lie, we couldn't remember the slogan.
24:14A first look at Danny's design.
24:17A man's skin tells his story, it tells you it's male skin care, yeah?
24:20And then obviously we've got the moisturiser part.
24:25OK.
24:25Erm, I think I would have probably gone with just a simple pot.
24:30I think it would have been probably more appropriate for the age demographic.
24:34It is unique, it is something different.
24:36Yeah, you can leave it on your bedside table.
24:38Like, you can keep paper clips in there.
24:40You could do all sorts with it.
24:42It's very versatile.
24:43It's like a little ornament, yeah.
24:44And that's what we wanted, versatility.
24:47Erm, I don't understand the vessel.
24:52I don't think that it's practical and I think we're going to get a lot of criticisms about it.
24:55Do you know what, we'll make it work.
24:57Yeah.
24:57I think I get your vision.
24:58Erm, and I think that's what's going to sell it to our next review as well.
25:01Yeah.
25:03Obviously we let you know that our first batch did actually stain the skin.
25:07Finding out if their face wash formula leaves its mark.
25:11I'm hoping that this new batch does not dye the skin because that is just a disaster if it does.
25:15Bradley's team.
25:17Guys, I feel like that looks a little bit like slime.
25:24I'm also a bit unsure about the consistency.
25:26It feels very loose.
25:27Yeah.
25:28Yeah.
25:29The colour, the colour is definitely unique.
25:31I've not seen any other product on the market that colour.
25:33Yeah.
25:34But I've also not seen any other product on the market dye your skin green.
25:38Even just where I've rubbed it on there, my skin is, is green.
25:42This was obviously your brief that you wanted a green product.
25:45Yeah, I just would have thought, maybe common sense would have said that,
25:48I don't want to dye my face green.
25:50As you were creating it, didn't you think, actually, this really isn't going well.
25:54Let's just cancel the dye idea and explain it.
25:57Yeah, of course.
25:58And then what would have happened?
25:59You'd turn around and go, why is it not green?
26:00We do need to figure out how we're going to get around this.
26:03This is, this is a massive, massive issue.
26:07The colour dyes your skin.
26:09That is something you can't get past and that really does,
26:11that is a major concern. It's, it's a massive, massive concern.
26:16Let's not worry about it too much, leave it with me.
26:19I'll see what I can come up with, see if there's a storyline or something I can create.
26:25Next door.
26:26I'm going to pass you guys a couple of the samples so you can see them for yourself.
26:30A chance to check out Megan and Simba's moisturiser.
26:33We went for the white just to keep it classy.
26:37From first glance, I think the lotion isn't anything extra.
26:41It's not, nothing different to anything that's already been done.
26:43Um, in terms of the scent, I know that's the scent that, like, I will, um, it's quite a common one, isn't it?
26:49One thing I didn't want to do is, is make it overbearing.
26:52Yeah, yeah. So we want to try to make it subtle.
26:53It's not actually the product what's going to sell them.
26:55I think what's going to sell them is the story, the brand, the message.
26:59And I honestly think it could be our saving grace having that star in there because it is something different.
27:03But listen, obviously, the thing here is, does it feel good?
27:06It feels good.
27:07Does it look good and does it smell good?
27:08Yeah, yeah.
27:09Those are the things we need to be talking about here, okay?
27:12The product isn't anything that jumps off the shelf.
27:15It's very bog standard.
27:16It's very basic.
27:17It's something that I've seen a million times before.
27:19But I really feel like the branding is definitely what's going to sell it.
27:22If you guys are happy to go off and do the consumer research.
27:25Yep, that sounds good.
27:26We'll see you soon.
27:26Amazing, guys.
27:27See you guys soon.
27:27Bye, Sarah.
27:299am.
27:32While half of each team perfect their pitch.
27:36My hands are still green.
27:37So are mine.
27:38And if I'm totally honest with you, having to try and keep rubbing them out with the wipes
27:42is actually starting to really irritate my skin.
27:46The rest will get the measure of the market.
27:50The vessel, I think the whole thing of you can use it as a paper clip holder and all this and the other,
27:55I think that's a bit weak.
27:56I don't think that that's going to fly.
27:57But get to the point.
27:59Because now you're having to create this back story of it's going to be an ornament.
28:02It's going to be, that's not what it, we're making a moisturizer.
28:04I know.
28:05We're making a moisturizer.
28:06I think it's going to be a good reason.
28:07I think it's going to be a lot of people.
28:09I think it's going to be a good person.
28:11I'm going to be a good person.
28:13Yeah.
28:14I'm going to be a good person.
28:14the smells quite masculine sort of smells with Megan and Simba we do have
28:20our slogan on it a man's skin tells his story add start to your story it's not
28:27the shorter the better in it it's quite a long tagline you can sort of read it
28:30and then you've picked up I'd start about yeah so don't really roll off the
28:34tongue no I think he's a bit cheesy I don't think that's what a man would be
28:37looking for when he chooses his moisturizer so this is the moisturizing
28:42pop so what do you think it's excessive okay to me that looks like a scented
28:47candle yeah okay so maybe something smaller a bit simpler a bit more
28:52practical yeah so basically our brand is called anti-venom delivering anti-venom
29:01to their target audience and we are targeting the 30 to 40 demographic Avi
29:06and Rochelle personally I don't think you hit your target market in terms of the
29:10branding it kind of looks like a toy to me yeah it looks like a child shower Joe
29:15honestly it's just like if you see this as a full-grown man this should be like
29:19that's for kids and you'd actually look right past yeah thoughts on the color not
29:24a fan I think I'm putting something bad on my skin because it is green looks toxic
29:28it's dying my finger so I'm actually quite worried if I ever put it on my face
29:32please be mindful sir in the back and you don't need to use that much yeah I put too
29:36much on and I can't I can't get this off all right gents do you like the product
29:40hands up if yes zero thank you boys noted across town before the pitch a couple of
29:52people said that it looked like a centric handle and also that the tagline was too
29:56long a chance to compare notes he once they applied on their hands and they saw that was a
30:00little bit of residue we did say that that's something that we could work on next for Bradley
30:05work on ways to take the sting out of their product well we just mean yes so what we're
30:11going to do is we're going to we're going to pitch this as a double concentrate the bottle that
30:15we've created the bigger bottle is something that's going to be used to mix up with the
30:19dilute solution the idea being that the smaller jars represent the venom then when mixed with the
30:24water and diluted it becomes the anti-venom which is the antidote it's bad skin right so is everyone
30:30happy with with what they're doing perfect stuff let's let's go 5 p.m. arriving at both venues
30:41representatives from some of the nation's biggest beauty buyers including boots superdrug and John Lewis
30:49starting their story Danny's team we have decided to create a male moisturizer targeted at the over 50s what
31:05we believe is that over 50s they won't have a million beauty products like some of us do and we believe
31:11that the one they will have should stand out and should be almost like an ornament that they can keep in their
31:16bathrooms across town good afternoon ladies and gentlemen thank you very much for joining us
31:26today defending their brand we are really excited to pitch to you anti-venom court advocate Marnie
31:33venom is a very potent thing so what we've created is the anti-venom so the way in which people will
31:42purchase our product and consume it they will be in these small jars as you can see there these will
31:48be venom shops and what it will be is this will represent a shaker in which a person can place a
31:55part of that product in there dilute the solution with water and ultimately create their own exfoliant in
32:02our products we'll come around and we'll speak to you all individually and hopefully we can play some
32:07orders thanks again thank you introductions over teams have one hour to tempt buyers into bulk orders
32:17do you have any figure in mind that you're wanting to achieve setting out a battle plan for leading
32:22skincare brand war paint for these guys it's lovely to go in there get 10,000 but we'll see when we when
32:28we start okay project manager Bradley thank you so much for joining us with the launch of our new
32:34product have you tried it we have tried it yeah it doesn't come off it will come off once the
32:42dilutes with water and it looks like water down shower gel yeah I mean it smells like toilet fresh
32:49and we are willing to work with you and we can create a product which can be fantastic flying off
32:54your shelves I think if you could completely recreate a product that isn't just green yeah
32:59and didn't have this packaging or this packaging yeah we could maybe talk about it so if we could
33:06strike a deal today would that work strike a deal on completely reinventing the brand you know we can
33:11put a little bit more texture in the in the product then I think you'd have to completely reformulate
33:15yeah it's not an exfoliator thank you so much for your time we take all that feedback on board
33:19yeah that was that was tough yeah I think we continue on with that theme and yeah I just own
33:25it because dying the skin is just not an option on the other team while Danny does a deal I think we
33:33maybe look at 750 yeah we would absolutely love that in talks with high street heavyweight super drug
33:39I'll pass it around yeah yeah thank you it's big isn't it yeah absolutely bold sales rep Simba
33:45what do you think people would actually do use that for potentially as an ornament when you're at
33:50home you're putting it on the shelves in your bathroom or in your bedroom as well and it automatically
33:55attracts you and you want to use it and you want to use it every single day I'm not sure I
33:59actually get the strap line so you know a man's skin tells his story add start to your story but
34:05the brand's called start right no the brand is actually called start but obviously the key but
34:09doesn't come across like that on the packaging because the stars being highlighted so obviously
34:13with that in mind as well we'll be really too keen to obviously play you know have you guys place an
34:17order with us so potentially we can start at maybe 500 and see how that we can you can take it from
34:21there doesn't work for us guys really sorry it was really disappointing that we didn't get an
34:28order from super drug I did think that Simba might be able to talk them round but unfortunately
34:32his sales skills did not come through on this occasion we could have potentially have lost out
34:36on a massive order there you know what it is what it is I think our problem is I put it on my
34:43hand and I would not put it on my hand again while construction man Bradley comes up against more brick
34:49walls we just couldn't sell something that would stain your skin no trying to build a relationship
34:54with a major player avi and Rochelle we'd love to hear your thoughts on it the bottle felt a little
35:00bit like a novelty bubble bath or something about so for definitely from a younger customer than 30s
35:05to 40s what we'd be really interested to know is would you be willing to give this a chance it feels a
35:11little bit too far from the John Lewis customer at the moment that we would feel comfortable placing
35:14this can go really big and you will be one of the only suppliers of anti-venom yeah I think because
35:20we've got some concerns around product the packaging and the branding what would we need to change for
35:25you to start thinking all right we want to actually make some orders I think it would be most everything
35:30that Thomas just said say the packaging the branding and the product itself isn't something
35:34we'd want to have in our store I do think Avi just doesn't want to take no for an answer he kept pushing
35:41and pushing and actually it started to come across a little bit desperate 30 minutes to go we really
35:48really would love for you to take a chance on us and really have some faith in us that we're going
35:51to let this product fly for Megan deal done we would look at having 500 units 500 units 500 is
35:59great still seeking a sale Victoria in the name for me is a little bit confusing because it's
36:06star but then it starts skinko so yeah I think we really wanted to get that start in there just so
36:11it was like start your day and what it's really about is being the start of your story now like
36:16your children are probably more grown up you you may potentially be coming to the end of your career
36:20and this is about you I just think you've really missed it the mark with it if I'm honest just story
36:25for you isn't getting across at all I think the reason why we've highlighted the star in there is to
36:29we would be really keen for you to maybe trial this out stock it in your stores and see how it
36:34goes I'm afraid it will be a note from us thank you so much for your time we really do appreciate
36:38it thank you I am definitely finding it hard to get a word in I've been with Danny through the whole
36:44process about building this brand and it is for treating when she just keeps butting in straight
36:49away with the answers that I'm going to answer myself anyway five minutes till sales must cease the
36:56colorings are going to be coming out and then there's going to be some natural colorings going
36:59in and they'll be flying off your shelves for both teams we were thinking maybe starting somewhere
37:03above like the 750 mark one final push I think the max that we would be able to do would be 100 units
37:09100 use a trial initially are you with a view to put in some orders and where could we start with that
37:14how would you feel about stocking our product on space nk you'll be our exclusive sellers
37:19should we do 10 000 obviously such a huge brand and we were wondering whether you would like to stock our
37:23products we think around 10 000 units we can give you 10 of these and if they don't sell you can
37:31give them back to us thank you thank you very much thank you
37:376 pm come on let's get over here trading over
37:43tonight beauty sales will be totted up tomorrow the boardroom
37:53you can go through to the boardroom now
38:11right for this task i ask you to produce brand and pitch a new and unique male skincare product
38:28apex tell me what happened in your brainstorm we decided to go for the over 50s market um this is
38:36something that i don't think has been tapped into that much you want something make it that's going to
38:40perk them up a bit yeah exactly that losing you do know they've invented a pill for that don't you
38:46that's not the kind of uh route we're trying to go down just just moisturizer nothing else yeah
38:52so this is supposed to be a what a star yeah okay i mean that could be it's like an ornament um they
38:59could keep on the side i wouldn't like to be the manufacturer of this it's a horrible thing to try and
39:06produce off the i'm just thinking in my own technical mind how you would mold this but anyway
39:11yeah we just thought it's something a little bit different could be used as a paperweight i mean
39:14it's something i could imagine hovering around my granddad's house so um i just thought it would be
39:20well suited so basically it's start yes a man's skin tells his story and start to your story
39:30i'd start yeah i think immediately after we'd heard it we couldn't remember it could we
39:34we were a little bit shocked that we went we didn't go with something a little bit shorter a
39:39little bit snappier i don't understand what the last bit means and start your story it's kind of
39:44like a play on words meaning add this to your if your skin tells your story add this to your skin
39:50care stories and start skin care come off it bloody waffle you're waffling the way i'm good at waffling
39:55the demographic over 50s you were kind of seem to think they were like talking to the nearly dead
40:00i mean bearing in mind my friend rod stewart he he was on his second marriage after 50. yeah
40:08so who is in charge of developing the cream so myself and megan right and um tell me what's
40:16special about it yes i mean if i use it well like harry styles tomorrow or what no no no i think it's
40:23it's just a moisturizer it's it's not miracle we tried to get that's a low blow how to win friends
40:34and not even friends people so how's it made up tell me what you've got what's what's all this stuff
40:40in the ingredients we've got aloe vera in there we've also got black pepper for this uh for the
40:44scent that we've um that you can smell there as well a bad smell yeah it leads to like a masculine smell
40:50it's quite masculine yeah so who um actually went to sell to them so we spoke to three um of the
40:59retailers because you're a salesman aren't you it's quite a lot so did you sell or did she sell no
41:04meg sold and she sold very very well i didn't sell anything yeah you didn't sell anything no
41:10super salesman well i think um my response to that you're having a ruck at the geezer last week
41:16telling him i'm a salesman right and what happened i think you know i am still a salesman you know you
41:22are yeah 100 what what do you sell then um i sell a vanishing cream no i sell a service um in my day
41:28to day job hmm okay now then affinity so i had a real clear vision what i was keen to do is go down the
41:37route of using a snake because a snake sheds its skin it leaves all the dead behind and comes out with
41:41something new sleek and stylish and that would then tie into the exfoliating which is there
41:47to get rid of dead skin using a snake as the comparison right almost yeah so tell me what
41:53you're thinking is this here uh yeah so thinking behind um what i was keen to do it's like someone's
41:58crapped out a minero it's it's something different it's definitely something that's not been done before
42:04and something that you wouldn't find on the shelves at the moment so that was essentially the first usp
42:10what is that venom so that's the brand name the brand name is is anti-venom marnie had an idea that
42:16essentially what's on the side of the box there is exactly what was in marnie's notebook i would have
42:21loved to have had some texture in there so it looked a little bit more mature yeah we had some
42:24differences in terms of style choices i wasn't a huge fan of the the color scheme i think it was an
42:29ambitious design and i think we spent a lot of time on the design itself let's hope the snake idea
42:34doesn't come back to bite you actually okay um let's move on tell me the team that went off to
42:41formulate this stuff here that's you two that's right he told you didn't make it green he did yeah
42:46so you it's there's dye in here yes we did yeah i expected it to be because it will stain you yeah
42:52i expected it to be to be natural so i thought it was going to be blended mint or the green we had
42:57the way we made green was through mixing yellow and blue dye and it was through getting different ratios of
43:02the yellow and blue that we were able to get that shade over there didn't you didn't you try it out
43:07yes little sugar i tried it and your skin turned green didn't it it did it was just on my arm and um
43:12i was michelle's lab rat for the for the day you were lab rat for the day yeah i prefer the term guinea
43:19pig but um the thing the thing is little sugar it was through those trial and you end up having skin
43:24looking like avocado if you use this is that right yeah and as soon as we um realized that we did notify
43:30the team and let them know because i know that brad was really um insistent that it was cohesive
43:35with the brand and that it was green and a bright color at this point this is when we we understood
43:39that this product was not suitable to be used on skin as it is um because you end up looking like
43:45shrek that's it so we we quickly had to come up with a solution as to how we were going to pitch this
43:52um in a way which wouldn't turn everybody green so the the idea was that we were going to dilute it so
43:58then you put it and put it in water yes so a double concentrate product is quite on trend so you
44:02changed your mind again halfway through it wasn't changing the mind it was more trying to save the
44:06skin save save your skin you mean well it was just trying to cover up for the for the team's mistake
44:12of putting a lot of you might be removing some dead skin from the team today to be honest with you
44:17brad says it was the team's mistake but the brief that we were given from him was to create a green
44:22solution and we did exactly that yeah well i'll tell you what we're going to do now we're going to
44:27see how much you did sell um tim tell me about your team how how did they get on with the buyers
44:36well look sugar they did okay they ended up with a total amount of was of 11 350. okay
44:45karen exactly the same thing well alan affinity didn't do those numbers
44:50they didn't do any numbers they got zero orders none of the buyers liked the product the branding
44:58the packaging zero orders zero
45:05unbelievable well done you lot so i'm sending you off for a treat to see a different side of beauty
45:11you're going to get hands-on special effects master class at the professional makeup company
45:18crylan okay go thank you so much go well done thank you
45:29thanks guys
45:33disgrace total disgrace
45:35bradley three times project manager three times you try to change the product when you're pitching
45:44it i told you before i don't ever want to see you back in this boardroom again and i tell you what
45:52i'm never going to see you back in this boardroom again bradley you're fired thank you very much for
45:58the opportunity thank you karen and thank you tim you three are not off the hook you go and talk
46:12amongst yourself you're coming back in here because at least another one of you is going to be leaving
46:18the process today okay off you go so is everyone ready for some blood and gore we are so has anyone
46:31had a nasty bruise before i feel like i'm bruised every time i go out the ballroom
46:37this is the second time i've been project manager and one
46:41it feels really good and gives me a lot of confidence in my ability
46:44simba i'm surprised you're not doing it methodically that's why i've got the finger
46:47right you know i don't think if our product had been as good as it was that we'd have won this task
46:52is there any green or yellow there's definitely not any green affinity about all that
46:58so i actually thought up until this task that danny was my main competition
47:03but after working with it that's made me actually a lot less worried team apex
47:07see you later
47:14despite the fact that the branding and logo could have been improved i don't think we could have got
47:18away with the product and the staining of the skin i actually disagree i think that they liked element
47:24that it was different the branding team and the logo are definitely at fault here if they had come with
47:29a stronger concept and a stronger idea we wouldn't be getting marked down on the fact that we had a green
47:34product the one thing they didn't like was the logo the packaging the design they said that it was
47:39very childish for that 30 40 demographic ultimately someone has been fired now for the design someone
47:46also needs to be fired for what was placed into that product rochelle as the sub team leader needs
47:50the responsibility to fall on her shoulders we followed brad's instructions to the t this time by
47:56not sort of going against him it's put us in a situation now where we have a product that is so
48:02unusable there was some issues with the product but the reason we lost was the rubbish branding
48:19yeah can you stand the three of them in please
48:32so i just want to reiterate to you three i'm not going to listen to bradley tell me this bradley
48:41tell me that because you put yourself forward in this process as business people okay and if bradley
48:48said stick your head in the bloody fire you wouldn't have done that either right lord sugar for what it's
48:54worth someone from the branding team has now been fired and held accountable i think it's fair given that
48:59it is a cumulative responsibility that someone from the product team should be held well because if
49:05both products if both it's the product and branding at fault then it's fair that both sides are held to
49:11account marnie the ex-project manager and you defined the product which culminated in a pathetic
49:22design it looks like a brussel sprout um sitting on top of a turd um so i don't know how you've got
49:30the audacity to actually lay the blame totally over there i just think that the product is has made it
49:37unsalvageable made it unusable it also made what we were explaining to them really convoluted with the
49:42process of diluting it from from the product side we were only doing as we were told so what is in that
49:49pot is exactly what we were asked for the whole way along this you didn't use your own thoughts
49:53your own ideas your own brain or your own common sense i hold my hands up i would have done something
49:58completely different but you had infinite amount of opportunity to test out the product before you
50:03actually launched it out why didn't you use that you know what tim you're right we did have a lovely
50:09thank you for that that's really appreciated we did have it we did have time to test out the product
50:15the first batch took so long to make that it meant that we weren't able to make a good product that
50:23works so the only thing that's in question here is the fact that that product was green everything
50:28else i did through the task was actually received well the thing is let me remind you again if your team
50:34wins you've got no chance of getting fired okay and if you feel that you have no confidence in your captain
50:42then you should step in to try and salvage things don't you think absolutely but at the same time
50:47if we didn't win i would then be the scapegoat and like i said damned if you do damned if you don't
50:51no not if you're if you're so convinced of your of being right even if you didn't win you would be
50:58able to explain yourself away wouldn't you i i don't accept it i'm sorry lord sugar the the issue
51:04wasn't just with the color of the product it was also with the consistency and the lack of the exfoliator
51:09in it and brad's efforts to come up with a new storyline and concept of diluting it was an effort
51:14to salvage the product in any way and make it in some way usable but it was him salvaging his own
51:21design and but i don't think brad ever intended when he said green that he would ever no but i don't
51:26think brad ever intended you to put dye in it i think his view was and my view as well with the
51:31greatest respect let me finish when it got to the point and you had a moment to edit that recipe
51:37that should have been your moment to say do you know what scrap the dye we're not going forward
51:40with it and i'll deal with the consequences of brad later you know what i could flog this thing to
51:45death now so i'd like you three to step outside um and then you're going to come back in here
51:52and one of you will be sent packing today that's for sure
51:55okay what about rochelle she put the green in because she didn't want to be a scapegoat
52:07you know i'd rather get sacked for my own ideas than sacked for following someone else's very good point
52:13marnie this was a bad one for her she went along with the project manager but that backfired massively
52:18on the stars what about avi when he's begging the buyers of a major retailer to buy product
52:24you you can tell you he's now completely out of his death mm-hmm okay well look i'm going to bring
52:30them back in um and send another one of them home okay send the three of them in please
52:48well i think we've kind of like hammered this task to death but i really want to refer to
53:04what your performance has been and who you've been in the last nine weeks
53:10rochelle why do you think i shouldn't fire you then i am hard working i've had a leadership position
53:16four times through this process and what i want to show you lord sugar is that i am the complete
53:22package i would be the perfect business partner for you because i don't stop and i don't give up
53:28what i will say is lord sugar the truth of the matter is i've been in leadership positions three
53:34times in this process and i've won the task for the team what three times so twice as project manager
53:39and once a sub-team leader yeah but you've won four times out so far and you've lost five
53:46as a team yes but when i've been the leader in some capacity every time my team has won
53:51look sugar i have to say with regards to avi's wins both times when he's pm
53:56i work closely with him and i do feel that i carried him in both both elements of that task in
54:02the cartoon it was my sketch it was put forward straight to the designer and she copied it
54:06not and in shropshire i very much took the lead um i agree with marnie obviously i've worked with
54:11avi on a few tasks and actually i do feel that i have to carry him and i think that he's been lucky
54:15to have won a lot of those tasks in my opinion the weak link among us is rochelle because she really
54:21puts her foot forward when it's not needed and in this task in particular i mean i've worked with
54:27rochelle a few times and she really tries to stamp her authority when she's not the best in business
54:33in my opinion for avi to say that i don't have business acumen you know avi doesn't have a
54:37business judging by this process yeah but everyone else seems to think i do have a business i find
54:42that i find that very disrespectful i actually do have a business that has been running successfully
54:46for the past 11 years and with your investment i would be able to take that further and ensure
54:51that everyone gets a fair chance in sitting in a chair and being made to feel beautiful
54:54right well i i think i'm going to conclude and i don't want to hear any more from anybody
55:04rochelle the product was a disaster complete disaster
55:12marnie the concern i have is whether you are as just as culpable than the project manager who has left
55:21look sugar i have i don't i don't want to hear any more um avi that concoction you put it on your skin
55:30and it died your skin green but uh marnie this is a big banana skin for you this task it's like 10
55:40steps forward and 20 steps backwards as far as i'm concerned
55:43but having said that avi you've grown in this process since you came here and i'm very pleased
55:57about that for you but it is regretful that avi you're fired thank you for the opportunity tim
56:06louis sugar karen good luck abby good luck keep in touch keep your enthusiasm up
56:20well ladies pretty tough today so you can both go back to the house thank you lord sugar thank you tim
56:28thank you karen thank you
56:36i'm only 24 and my potential is sky high so this is not the last you will see of this tall dark
56:53handsome gentleman to pull in all four team members that is a very very bad side double firing i'm calling
57:01it but who who do you think is coming back avi and marnie really yeah i think marnie and rochelle
57:21tell us everything guys so straight after you went he said i don't even want to waste any time brad
57:28you're fired yeah i literally have goosebumps and avi got the good luck keep in touch
57:38i'm the only boy but you have got a target on your head i know i can already feel it
57:46now six candidates remain the search for lord sugar's next business partner continues
57:53next time i want you to create a new dog food barking orders get that get that get that get that get that
58:04i don't think bollocks says gourmet led astray okay oh oh no it's just stressing me out now
58:10and in the boardroom every dog has its day walkies you're fired
58:21lord sugar has washed them out of his hair tom allen mops up the blood from the boardroom you're
58:26fired on bbc2 go hard or go home that's my going out mantra but apparently it's got something to do
58:32with sport press red now for bbc iplayer and tonight with target is getting in the groove now on bbc3
58:40so
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58:47you
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