- 6 months ago
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00:00This remains one of the toughest processes around Lord sugar is on the hunt for the next big thing
00:06This is an opportunity of a lifetime
00:10Battling to become his business partner 18 ambitious entrepreneurs
00:18Action oh, it's a deal worth fighting for
00:23This is absolutely mental we're gonna get nothing done if we speak to each other like this 18 candidates
00:30We just don't want it looking like hey 12 tough tasks. That's the biggest load of garbage. I've ever seen
00:35Oh, no, no, I'm not joking one life-changing opportunity. You're fired. You're fired as a bloody shambles. You're fine
00:53Previously I'm giving you crops to turn into cash Mia led team tomato
00:59I think I'm gonna go pizza. That's banging but over-promising
01:03Probability of actually finishing this is literally impossible meant their profits got pumped
01:08We've got to do 90% of the work now
01:11Nadia's spud squad do you want more sausages because this is coming in crunchy splash the cash?
01:16So it's around about five pounds, but slow sales chipped away at their chances
01:21Thank you for mad
01:23And in the boardroom tomatoes took the win
01:28167 pounds and 83 pence
01:30Jana ended up in hot water the next task you are gonna be the project manager
01:36Okay, but it was Nadia who got the chop you're fired
01:41Now 14 candidates remain to fight for the chance to become
01:46Lord sugar's business partner
01:484 a.m. Good morning. Good morning. Lord sugar would like to meet you at sketch central London the cars will be outside in 20 minutes. Thank you
02:06No, it's 20 minutes get to London
02:11Let's go
02:12You're 20 minutes
02:14Have you not been to sketch before?
02:16It's the one with the eggshell toilet
02:1820 minutes
02:22It is a high-end restaurant which means this is gonna be another food task
02:27Oh my god, I've only just got over the last one. I'm looking forward to you
02:32Leading us to victory this time, man. Definitely. Definitely. You need to get a stubby
02:41I am ready ready for a win. Yes, we can't be in the losers cuff again. Yeah, I don't want any of that tea again
02:49All I know is that we have to win we're on a winning streak four out of five wins will be an 80% success rate and that sounds quite good
02:57I like that much G. I
03:03Mayfair central London home to hundreds of high-end eateries
03:08Offering up a taste of indulgence
03:27Good morning
03:28Good morning
03:29Good morning, Lord Sugar
03:30Now this restaurant serves Michelin star food and world-class chocolate creations
03:38And that's exactly what your next task is all about
03:41Now the UK Easter egg market is worth a staggering
03:47220 million pounds
03:50Now I want you to create a new chocolate Easter egg
03:54You will have to design package and brand it and you'll pitch your product to retailers
04:01The team that secures the most hypothetical sales will win and on the losing team at least one of you will be fired
04:10Right, I'm gonna mix the teams up Fred Johnny and Emma are gonna swap with Kier and Max
04:24Everything clear off you go
04:28Two days to create a new Easter treat
04:31Welcome to the team guys. How you all feeling?
04:33Thank you
04:34Thank you
04:35Very happy, very excited
04:36Before trying to tempt buyers tomorrow
04:38Hopefully we can bring you a win, eh?
04:42First job
04:43Another food one
04:44It's chocolate this time, no more tomatoes
04:46But
04:47Choose a chief
04:49So guys, is anyone feeling project manager today?
04:53Or
04:54I do feel like it's now time for me to be project manager
04:57I feel like I love food
04:58I also used to work at waitrose for four and a half years
05:01In the last few tasks I've given it 110%
05:04So yeah, I'd like to put myself forward
05:06Anyone else want to be project manager?
05:11Sounds good to me
05:12Sounds good to me as well
05:13So it's me
05:14Yeah, it is
05:15Malika the project manager
05:20Across the hall
05:21As a dentist I don't know too much about chocolate
05:24Crowned by Lord Sugar
05:27So a bit of pressure on me now
05:29Project manager, Janna
05:32I like the idea of having a kids Easter egg
05:34Is everyone on board with that?
05:35I was thinking about the luxury market as well
05:37It is booming
05:38Sure
05:39And I feel like with the kids market, of course it is the biggest
05:41It's the most saturated as well
05:42So yeah, I completely understand your point in these, sir
05:44But I think going for kids brings up a wider market
05:47Right, so the luxury market
05:49You have something more unique
05:50A unique flavour
05:51And I think we could actually create something that the brands would like
05:54I think for now, let's keep it as it is
05:55Is everyone happy with kids?
05:57Yeah
05:58All clear?
05:59All clear?
06:00All right, so kids it is
06:01As I'm project manager, it's my responsibility to make the big calls
06:04So I'm hoping at the end they understood why I made that choice
06:06And they were happy with it
06:08I personally would rather go for the luxury side of things
06:11On the other team
06:12I think there's something we could all go on board with
06:14Definitely
06:15Okay, so we're going for luxury, yeah?
06:16Yeah
06:17Mulling things over
06:18Malika
06:19Can I ask, do you have a concept for the luxury route?
06:22Like is there a storyline you had in mind?
06:24Yeah
06:25Well look, I'm open to your ideas, but I was kind of more thinking like
06:28Maybe just having like, you know, like a heart shape
06:30Or maybe like a star shape, you know, in terms of like the packaging
06:33How is that unique?
06:34Obviously originally you wanted to go down this route
06:36Did you have any particular USPs that you wanted to put forward?
06:40Yeah
06:41Well look, I mean, I'm leaning towards an option where it is a little bit sort of like health-related
06:46It has health benefits, you know, I'd like that
06:48So health benefits is our USP? You want us to be a healthy chocolate?
06:51I disagree strongly
06:53They juxtapose too much
06:55I don't want to have it in the back of my mind, oh god, this should be healthy
07:00Malika has best intentions and you know, she's really passionate about food
07:04But what she's lacking is a really specific vision and a USP
07:08Let's try and do something a little bit different
07:10I've got an idea
07:12It's one of my favorite drinks. It's matcha tea
07:15Yeah, mixed with white chocolate and caramel
07:17I can guarantee people will love it
07:19I like the white and matcha
07:20Yeah, I think that is quite premium
07:22I do like that
07:25My idea was to have like maybe like a character
07:28For example, I had Easter egg
07:30Chewing over a concept for their chocolate
07:33I quite like the theme of like maybe outer space or planets
07:37Jana's team
07:38Could Easter egg be an astronaut?
07:40Okay, that could work
07:42So here's the message, plus there's a space theme together
07:45Now guys, looking at the great Easter eggs we have over here
07:48That's the most safest approach to take
07:50I love the classic Easter egg look, milk chocolate
07:53For me, when it comes to kids, I think animals
07:55They love pets, cats, dogs, etc.
07:58And I think we could really make it stand out with something animal related
08:01The thing with that is, right?
08:02Sometimes when you're doing animal characters
08:04You kind of limit it in terms of the age range people want to go for
08:06Yeah
08:07I still just think with classic, is that going to stand out?
08:10I think we'll just take it to a vote, Jana
08:12Can you please put your hands up for animals?
08:14Alright, okay
08:16I do think on this occasion, I think going for classic brings up a wider market
08:20So I would like to go for that if that's okay with everyone
08:24Jana is PM at the end of the day, he has overruled our decision
08:27But I'm hoping it doesn't come back to bite him in the bum
08:31So Kia, Amber Rose, Jordan and Max will be in the branding team
08:36Managing her manpower
08:38Recruitment boss Malika
08:40And sub-team leader Amber Rose, I'd love you to be sub-team
08:43If you are comfortable with that or
08:45I'd like to put myself forward, I'm very confident in my ability
08:48You know what, I think I do want to be fair in this process
08:51So Jordan
08:52It's not about fair, I work in the creative industry
08:54I really understand design
08:55I think Jordan will be good
08:56I do think you'll be excellent at that
08:58Sounds good
08:59Perfect
09:00So for the branding team, I'm taking myself, Frederick, Johnny and Liam
09:04Does anyone want to be sub-team leader?
09:06I don't mind putting myself forward
09:08Given, like, my background in cooking
09:10And I think I can create a good product
09:11Great
09:12Let's go get it
09:1711am
09:19Today, teams will cook up brands
09:21And create their new confections
09:24I think we should stick with the brief
09:25Yeah
09:26And what Jana said
09:27First on the menu
09:28I'm happy to go on egg on the basis that that's what Jana has requested on us
09:32He wants a classic egg
09:34Choose a shape for their chocks
09:36Typical connotations to luxury elegance are abstract art paintings
09:41It's a little bit obscure
09:42It's quite unique
09:43It looks to me like a log
09:45I just can't see anything but a log at the moment
09:49And I'm like just
09:50Because it's brown
09:51I'm the same
09:52And if you go for that
09:53Then the dark chocolate is probably going to be off the cards
09:56Because it will look like
09:57I'll take it
09:58I'll take it
10:01Central London
10:03A leading creative agency
10:05You want something different that, you know, hasn't necessarily been done before
10:09Pondering names for their luxury product
10:12Right, let's get these written on my board
10:14Jordan, Max, Amber Rose and Keir
10:18So I was thinking along the lines of the art of chocolate or something
10:22Um
10:23It's quite long
10:24Yeah, it's
10:25Is there any
10:26Is there
10:27I was thinking as well
10:28Like there's companies out there who are one word
10:30Think apple
10:31We could even take it a step further and have a word that has something to do with chocolate
10:34Like
10:35I don't know like ooze or something like
10:37Hmm
10:38We need something broad enough that we can be flexible
10:41Yeah
10:42Depending on what product we land with
10:43If there was a way to call it chocolatier
10:45I'd be sick
10:46Chocolatier is just a job role
10:48It's like calling it like CEO
10:50Anything else come to mind?
10:51I'm just thinking something like Choco Luxe
10:54You know what?
10:55Choco Luxe is a very strong one
10:57It's to the point
10:58I feel like we should go with that
11:00Love it
11:01Agreed?
11:02All in agreement
11:03Brilliant
11:04Choco Luxe
11:05There he is
11:06They've named their Easter egg Choco Luxe
11:09I mean they were given a really broad brief by Malika to do whatever they wanted
11:14And what they've actually created is pretty boring
11:17That is so good
11:18Choco Luxe
11:19Yeah, we can sell that
11:20Love that
11:21We can sell that
11:22Next door
11:24Ed's Easter Egg
11:25Black
11:26There are three Es
11:27So we can play on alliteration
11:29Working on ways to crack the kids market
11:32What is creative about Ed's Easter Egg?
11:34It might as well be Johnny's Jelly
11:35Do you know what I mean?
11:36I just don't really get it
11:38Janna's Space Cadets
11:40What about Easter Ed's Chocolate Egg?
11:42Easter Ed's Chocolate Egg
11:43Let's go for that
11:46The main thing I want to be able to have is when you're thinking of Easter
11:49I want our character Ed to be the Santa Claus of Easter
11:53Can we have him slightly at an angle so as if he's floating with no gravity?
11:56And then can we make him bigger as well?
11:58No, I think straight up I don't like to tilt it
12:00Can we put it on the right hand side?
12:01I think left
12:02I think their white side is empty now
12:04Do you want the character bigger?
12:05No
12:06Yeah, definitely I like that
12:07I don't really
12:08A little bit smaller
12:09Bigger, bigger, keep going, keep going, keep going
12:11I prefer how it was before
12:13Should we just see that?
12:14No, I would like to have some chocolate pouring out
12:16Especially outside the window
12:18We just don't want it looking like poo, that's the problem
12:20No
12:21I think we should leave it
12:22Yeah, just go back to how it was before
12:25I'm getting the vibe, I'm slightly irritating
12:29Just a couple of people
12:30However, there's a knot winding on this
12:32So I do ultimately think it's really important to challenge things
12:34Which I think are a bit cliche and not very high standards
12:36I'm happy with the box
12:38What do you guys think?
12:39I think it would have been good to get chocolate on there somehow
12:42Right, so let's go with the dark shade of purple you have, please
12:46Yeah
12:47Breathing life into Choco Luxe
12:49The whole box should be one overall colour, I think
12:52Animation hotshot, Jordan
12:55So could we write Choco, Choco Luxe?
12:59Yeah
13:00Yeah
13:01That's too much like Cadbury's
13:02Purple is just a very premium colour
13:04Yeah
13:05I see it using a lot of premium brands
13:07Yeah, I just think that that shade of purple
13:11Yeah
13:12Might be conceived as one of the bigger confectionary competitors
13:15Yeah
13:16I get the whole point but it's an association with something people already know
13:19We just need to be conscious of
13:21Especially because it does look like that brand
13:24Does it stand out if it was next to them?
13:26For example
13:27Yeah
13:28That's the worry
13:29I can see how that would work with the chocolate theme
13:31I want to go with that
13:37Cambridge
13:38At Development Kitchens
13:40You've got your chocolate
13:41You'll have to put your flavour on the top
13:44On the top
13:45For both teams
13:46And these scales here again
13:47You would have your bowl
13:48And start adding in your dry ingredients
13:50That's what you're going to start with
13:51A masterclass in chocolate making
13:53Taste as you go
13:55You can always add more
13:56You can't take it back out
13:57You will
13:58Finessing flavours to fit their luxury brief
14:00I haven't actually tried the matchup on its own yet
14:02Well you wouldn't
14:03Oh go on
14:04That would be really strong
14:05No go on
14:06We'll try it
14:07Might as well
14:08Dean, Mia and Malika
14:09What do you think?
14:14They're strong isn't it?
14:16Yeah
14:17We're not going to use much of the
14:18So should we start with like 20?
14:2020?
14:21No
14:22That's going to be too much
14:23Let's have two grams to start off with
14:24Yeah
14:25Do you want to grab the white chocolate?
14:26Yeah
14:27Right
14:28Should we get trying?
14:32I mean all I really taste in that
14:34Is white chocolate
14:35What about you?
14:37Yeah
14:38You can't taste the matchup
14:39No
14:40So should we double up on the matchup?
14:42What are you thinking?
14:43I think any more and it might look a bit
14:45Silly green
14:46Mmm
14:47I know what you're saying about the colour
14:48But if we
14:49Advertising it as matchup
14:50And you can't taste the matchup
14:52I know but any
14:53It's going to
14:54Any more green is going to look gross
14:56It is
14:58I don't want our egg to look like a bogey
15:01I want it to have like that mild sophisticated look
15:04And that's why we've decided to go for
15:06You know the much lighter colour
15:10Can you not taste any matchup at all?
15:12Not really
15:13Not really
15:18Next door
15:19In terms of flavours we want something that will appeal to the masses
15:22Cooking up ways to help their chocolate pop
15:25Milk chocolate is everyone happy?
15:26Yeah
15:27Yes
15:28Anissa, Chisola and Emma
15:29So now let's move on to the dry ingredients of it as well
15:33So 10 grams of crunchy caramel
15:35And let's do 10 grams of popping candy
15:38Perfect
15:39Okay so we have 20 grams total of the dry
15:40Let's just mix it up
15:41And then chocolate
15:43Oh yeah there we go
15:44Oh yeah there we go
15:45Oh
15:46It's nice
15:47It's quite tasty
15:48It is
15:49I honestly am thinking a little bit more caramel
15:50To just enhance the caramel flavour
15:52And then we keep it like that
15:53Great
15:54Pocket caramel choccy egg
15:55Cheers
15:56Cheers
15:57Cheers
15:58Mmm
15:59Mmm
16:00That's quite nice
16:01Mmm
16:02That's good
16:03That's good
16:045pm
16:07Hi team
16:08How are you all doing?
16:09Touching base with her branding team
16:11Good
16:12Good
16:13How are you guys getting on?
16:14Malika
16:15Yeah
16:16So we've actually thought of a white chocolate matcha easter egg
16:21Okay
16:22So I do want to make it very clear however
16:24The matcha flavour doesn't come through that much
16:29The reason being is if we were to put more matcha into the easter egg
16:32It was coming up as a very dark green colour
16:35Yeah it was quite sticky
16:36So what colour is the egg?
16:37Is it white or is it a light green?
16:38It's a light green
16:39It's a light green
16:40Yeah and do we think that that screams luxury
16:42And it doesn't just scream shrap
16:44No
16:45Imagine like a pistachio colour but a few shades lighter
16:47And guys just on the shape of the product
16:50What have we landed on?
16:51So we've basically gone for a
16:53It looks like a log shape
16:55Alright
16:56Well done
16:58Thank you
16:59Bye bye
17:00I'll be honest
17:02I'm not too happy with that whole colour thing
17:04Because I mean
17:05To see an off green
17:06I'm going to be thinking
17:07Is that thing out of date?
17:08Obviously the brief was premium luxury
17:09I don't know that a green log really resonates that
17:14Yeah
17:15Yeah
17:16We went with milk chocolate
17:18We had crunchy caramel and popping candy
17:20Checking in with his chocolatiers
17:22Have you guys tasted it?
17:23Yeah
17:24It tastes great
17:25It's banging like the taste is banging
17:27Dentist Janna
17:29Now we're moving on to decoration
17:31Is there anything in particular you wanted from us to do?
17:34So around the logo we have an orange ring that goes around it
17:38You can add that orange as an element to your chocolate easter egg
17:41And the packaging has got grey stars and grey planets around it
17:45Okay
17:46It's a navy blue box on all of the outside
17:48Don't do anything more blue because the box is already blue
17:51No
17:52Yellow and orange will be great colour for it
17:54Yeah we understand
17:55We're now going to go in
17:56To decoration
17:57Good luck
17:58Okay
17:59Okay guys so let's start decoration
18:01This is the most crucial part of our egg
18:03Let's start
18:04What I do want to do is try some gold leaf
18:08Could we maybe do some swirls?
18:10While Malika's team adds some luxury to their log
18:13I quite like that actually
18:15Yeah I'm buzzing with that
18:16Working on their extraterrestrial egg
18:19Oh what do we think like that?
18:21I think that looks like a crater
18:24Anissa, Emma and Chisola
18:27It does give like that space feel
18:31I think that could look really nice
18:33They mentioned about having like an orange ring around the egg
18:37Nice
18:38I can't see what I'm doing right now
18:40Yeah carry on and it stops up
18:41The colour looks really good
18:43Is it worth trying to brush it a little bit out?
18:45Not too much not too much
18:47Just making it a little bit thicker
18:49This is nice
18:50Yeah
18:51Can you potentially brush on a base of sprinkles and a bit of white chocolate
18:54Or onto the band?
18:56Let's just put some things on
18:57See what they look like
18:58Let's try that clear for example
19:00Oh look
19:01Yeah well
19:02That does
19:03It does look better
19:04The team had a really clear concept
19:08It was to create a simple fun kids focused egg
19:12That appealed to the mass market
19:14They've created this Dahlia-esque piece of art
19:17Which I don't get at all
19:18It is mad
19:20It's got that intergalactic feel
19:22So I think we can make this work
19:247pm
19:28Last task of the day
19:30And action
19:31Shoot a short video
19:33That gives a flavour of their brands
19:35Do you want a chocolate taste from outer space?
19:41While Frederick brings Easter Ed to life
19:44When you have been good for weeks
19:47Easter Ed will come with treats
19:50Channeling her inner director for Chocolux
19:53I think flashcards would be quite easy to execute
19:56Amber Rose
19:58So you just make some facial expressions
20:01Like this
20:02Shocked
20:03Yeah
20:04Okay
20:05Yeah a little bit more
20:06A little bit more on your face
20:07We're disgusted
20:08Yeah okay
20:09Really shocked
20:10Throw
20:11So do we so agree
20:12Yeah
20:13Yeah yeah yeah
20:14Take it off
20:15Introducing Chocolux
20:16Nice teeth
20:17Yeah we're really happy with this
20:18This is the best product ever
20:20Chuck it off
20:21Unique shapes and flavours for Easter
20:23Chuck it off
20:24And walk off
20:25I think that's all we need
20:26Should we do one more take?
20:27We've spelt unique wrong
20:28Oh
20:29Yeah
20:30Nice
20:31So we need to do that again
20:33I'm not particularly happy with where we've landed with the video
20:36We were going for a premium approach
20:37I'm not entirely sure that we've achieved that
20:40You know I don't think it's probably what any of us really envisioned from the start
20:44No
20:45Well it is what it is
20:46It's still now
20:478pm
20:49Videos wrapped up
20:50That looks great
20:51That looks really good
20:53It's very simple
20:54It's eloquent
20:55Prototypes produced
20:56Good job everyone
20:57Let's head back
20:58Let's head back
20:59Well done everyone
21:00Tomorrow
21:01Push for sweet deals
21:077am
21:08I think you'll be happy what we did
21:10For Jana's team
21:11We want to stick to your brief in the morning
21:13So having that classic egg shape
21:15A first peek at their cosmic creation
21:18What do you think?
21:20So
21:22I do have a couple of concerns
21:24I can't lie
21:25Yeah
21:26It looks like snow
21:27What?
21:28Oh
21:29I think it looks like it's snowing
21:30And guys I do think the hundreds and thousands
21:32The spring quills or whatever you want to call them
21:34Look really messy
21:35That's my concern
21:36Yeah
21:37I hear your concerns
21:38But I think ultimately we know this is for kids
21:40They eat with their eyes
21:41They're going to be like
21:42Oh my gosh
21:43I love the look of that
21:44It does look a tiny bit messy
21:45I love that
21:46You've got too much going on
21:47It's just a bit of decoration
21:48And really to make it stand out
21:50It needed something that was more out there
21:54Albeit we're doing it for children
21:56It kind of looks like a child made it
21:57It does look messy
21:58And that does worry me going into pitch about it this afternoon
22:01That it just doesn't look professional
22:03So our goal was for it to look like a planet
22:05So that's why we have the orange ring around it
22:07Across the hall
22:10Oh
22:11You love it?
22:12Malika's team get a look at their luxury log
22:16Obviously when we heard that you guys had made a green egg
22:20We were slightly conscious
22:21Because in our opinions green doesn't necessarily scream luxury premium
22:26And this is greener than I would have expected it to look
22:30But it's matcha like infused
22:33Honestly I can't stress enough how little matcha we put
22:36Yeah
22:37Literally I think it was 1.5 to 2 grams
22:39If the matcha flavouring isn't strong
22:41Was there a point in using the matcha?
22:43Yeah I did flag this up
22:45It was what we discussed in the brief in the morning
22:47It is like
22:49There is matcha in it
22:51There's not too much otherwise
22:53It would have literally looked like a block of sick
22:56Oh I'm more than happy with the finished result
22:58I love it
22:59It's different
23:00The quality is there
23:01And that's exactly what we wanted to achieve here
23:03And I think that we've definitely smashed that out
23:05My only qualms about this is the fact that if we can't taste the matcha
23:09Why did we add it?
23:10Yeah
23:11Just because the premium product to me
23:12And you have ingredients
23:13There needs to be a lot of those ingredients
23:15That's what makes it luxury and premium
23:18Bye
23:19Bye
23:20It's actually not bad
23:21I actually think it's quite good
23:22Flavours signed off
23:24My mouth is still popping
23:25Drilling down into his brand
23:28So I wanted to create a main character for Easter
23:31Dentist Janna
23:33Easter egg is the logo
23:35Let me know what you thought sir
23:37I was just thinking with packaging
23:39It could have been a bit intergalactic with colours
23:41Yeah I just think like the night sky is navy blue
23:44But when you're next to all these bright coloured Easter egg packaging
23:48We might not stand out as much
23:50So I think it could have been kind of planets
23:52Like yellow stars
23:53Yeah like yellow stars
23:54I think what colour could have been
23:55We did try all that
23:56We did try all that
23:57Honestly
23:58It was just looking too messy
23:59In terms of the packaging and the branding that we came up with
24:05It's very strong
24:06Also picking over their packaging
24:08We tried to use a font that was a little bit more premium grade
24:11Malika's team
24:12My only concern I would say
24:14Is it looks like another fairly large competitor within the confectionery market
24:17Ultimately coming out of that morning meeting
24:19There wasn't much clarity on what we actually had to make
24:23But you're right to flag it as a concern
24:25It's something we definitely all need to be mindful of
24:27Yes, okay, it does somewhat resemble those colours
24:30But it just means that people are going to resonate with it quicker
24:34Do you want a chocolate taste from outer space?
24:38For Jana's team
24:39When you have been good for weeks
24:41Easter Ed will come with treats
24:43The big reveal of their brand ambassador
24:46If you've been good, Ed will know and find a way
24:50I feel like you kind of mixed Easter and Christmas
24:55Like Easter Ed's going to come and treat you
24:58That's kind of like the whole point
25:00That's his vision
25:01That was my vision
25:02To create a Santa Claus for Easter
25:04I think, yeah, I think that's a little bit confusing
25:06I like when the astronaut is in space
25:08I think we should have just centered an astronaut in space
25:12For like the majority of the video
25:14What I wanted to do is, you know, we've got Santa Claus for Christmas
25:16For Easter we don't really have a main character
25:18So Easter Ed will find a way to get you your treats
25:21As long as you behave yourself
25:23I understand why Jana wants to create a character like Santa Claus for Easter
25:27But the Easter Bunny does exist
25:29I don't think astronaut Ed or Easter Ed is going to take over from the Easter Bunny
25:33For Choco Luxe, a first peek at their promo
25:42Is that it?
25:54Yeah
25:55Yeah
25:56It's supposed to be a ten to second turn
25:57Okay, so it's meant to be a short one
25:59Yeah
26:00It's...
26:02I think, erm...
26:03I actually don't know what I think
26:05It wasn't my most favorite video
26:07It didn't scream luxury in my view
26:09Obviously Amber Rose
26:11I trusted her opinion that, you know, Flashcats entrusted her to direct it
26:15Yeah, so, one sec, so
26:16We had limited time and limited resources
26:18Okay
26:19And ultimately it might not look the most premium
26:21But it conveys our story and our brand ethos
26:25The video was not luxurious at all
26:27I feel like the cards was a bit cheap
26:29Erm...
26:30He looks a bit depressed at the start of the video
26:33Erm...
26:34And then he sort of gets a bit happy
26:35But...
26:36Yeah, I didn't...
26:37I didn't think that was the right route to go down
26:39In terms of who's going off for consumer research
26:42It's going to be here
26:43It's going to be Amber Rose
26:44And then also Max
26:45Are we all happy with that?
26:46Yeah
26:47Cool
26:4810am
26:49While half of each team gathers feedback on their eggs
26:53The rest
26:54So in terms of the structure on the pitch
26:56I'm going to be opening up, setting the scene
26:58We'll try to hatch the perfect pitch
27:01For Christmas we have Santa Claus who preaches good morals
27:05Be kind and good ethics
27:06But for Easter we don't really have that person
27:08And that's why we've created Easter Ed
27:10I don't understand it
27:11But I was...
27:12I was there hearing a opener
27:14And you say that there's a gap in the market
27:16There's a Santa Claus
27:17But there isn't around Easter
27:18I've always seen Easter Bunny
27:20The thing with Easter Bunny is
27:21We know with Santa Claus
27:22You have to be nice
27:23There's a naughty list, there's a nice list
27:25With Easter Bunny there isn't that ethos behind it
27:28It's just an Easter Bunny
27:30It doesn't stand or represent anything
27:31But do we want to be talking about Christmas
27:34When this is all about Easter?
27:35Mm-hmm
27:36So this is why it would work so well
27:37Because that works so well Christmas
27:38Why wouldn't Easter Ed be the Santa Claus of Christmas for Easter?
27:42OK
27:44Joanna keeps mentioning Christmas
27:46I'm here thinking we're talking about Easter
27:49So if I'm confused as part of the team
27:51What are the clients going to think?
27:53Should I say then Easter Bunny's been outdated?
27:55Yeah, yeah maybe
27:56I could pop that in there as well
28:00At a high-end hotel
28:01For the other team
28:03How we doing guys? We good?
28:04A chance to see how Chocolux lands with the public
28:08Would I be right in assuming that this does look like a luxury product?
28:15I would maybe think it was just sort of an imitation of a Cadbury's product
28:19I like the gold leaf
28:20But like the colour is just like its downfall I think
28:27I don't drink matcha, everyone knows much about it
28:29But I don't feel like it tastes like that
28:32I agree the matcha doesn't really come through at all
28:35I'm a massive matcha latte fan
28:37And didn't get a single bit of matcha which is quite disappointing
28:43Now we're going to need you taste some chocolate
28:46Yeah!
28:47You're excited!
28:48Putting their egg to the experts
28:50Hands up if you like the taste
28:53Wow!
28:55Nine out of none of you like the taste
28:57Chisola, Liam and Anissa
29:00Okay, let's crack on
29:02Who feels like the taste is out of space?
29:05Put your hands up
29:07Only three of you think out of space
29:09Okay, that's fine
29:10Doesn't really like make me feel like I'm floating around without breathing
29:14Okay
29:15So here we have Easter Ed, he's an astronaut
29:18Who likes the astronaut?
29:20Anyone? Hands up if you like the astronaut
29:23That's it, really high, really high
29:25That's it
29:26Three of you, two of you, okay, that's okay
29:29So everyone, do you like the actual look of our egg?
29:33I don't really like the look of the egg
29:35Because it's not really even
29:38Thank you
29:42Mid-afternoon
29:44Hi guys, how are we doing? You good?
29:46Before pitching begins
29:48They didn't actually get the matcha coming through
29:50They were a little bit disappointed by that
29:52For both teams
29:53All of them love the flavor
29:55Oh
29:57The chance to filter through the feedback
30:00There obviously was a few things that it wasn't a hundred percent on
30:04Only two out of nine liked the astronaut
30:07And only three out of nine liked Easter Ed as a name and a brand
30:11So they weren't too keen
30:13A big part of our speeches is actually building a real brand
30:16Around Easter Ed
30:18So I think we've kind of all successfully mitigate that
30:205pm
30:24Arriving at both venues
30:26Some of the nation's biggest buyers
30:29Including Waitrose, Tesco and Asda
30:32We have worked tirelessly to create a unique recipe of a luxury chocolate Easter Egg
30:39Serving up Chocolux
30:40I personally cannot wait for you to open that box and try that chocolate
30:45There we go
30:47Malika's team
30:49It's pretty solid
30:51So what we've done was we mixed two of my favorite things
30:55Matcha tea and chocolate
30:57So yeah, absolutely love it
30:59And yeah, we ultimately wanted to challenge that Easter Egg shape
31:02Our method of doing that was through interpretive art really
31:06Really?
31:07And we're really pleased with where we've landed with this product
31:13When you have been good for weeks
31:15Easter Ed will come with treats
31:17Shooting for the stars with Easter Ed
31:20Available in your stores today
31:22Project Manager Jana
31:24I think it's safe to say
31:26That all of us in this room here today
31:28Have children in our lives that we love
31:30However, you see
31:31The thing is
31:32In Christmas time during December
31:34They all act really nice
31:36And I thought to myself
31:37That's great
31:38But why don't we have that for Easter?
31:40And that's why we decided to create Easter Ed
31:43Every Easter
31:44He comes down to earth
31:46To deliver a chocolate taste
31:48From outer space
31:49But not to everyone
31:51You have to be kind
31:53In order to qualify
31:54For one of these chocolate eggs
31:55So
31:56There we have it
31:57The holiday hero
31:58With a message we can all get behind
32:00Thank you very much
32:02Pitch is over
32:04Teams have one hour
32:05To secure bulk orders from buyers
32:08You've chosen Matcha
32:09That's something that we're seeing as an emerging trend
32:12While Kia crunches the numbers
32:14We'd be happy at a thousand units
32:161,750
32:17Got my hands here
32:19Thank you very much
32:21Really appreciate it
32:22In talks with supermarket titan Tesco
32:25Any questions to start off with guys?
32:27Mia
32:28I think certainly Matcha is one of those products
32:31That we are seeing on trend at the moment
32:33And actually matching it with white chocolate
32:36Is we feel is a good match
32:38And do you have any estimations
32:40In terms of what you would generally look to start off with
32:43With a new engagement?
32:44I think we can go up to
32:46Circa
32:478,000
32:48Would you maybe consider going up to around 150?
32:52If at 150 that product then became exclusive to Tesco
32:55Then we would make that commitment
32:58Okay
32:59So
33:00Okay
33:01In that case
33:02Would you mind if we just have two seconds to discuss as a team
33:04And come back to you?
33:05Sure
33:06Okay
33:07I think we should come in with a counter after
33:10Something potentially just a little bit lower
33:12And just cut the exclusivity
33:13Yeah, well that's exactly what I was going to do
33:14They don't really
33:15I don't think we need to go around it too much
33:16I'll go with one to five
33:17No exclusivity
33:18And I'll go from there
33:19Okay, cool, perfect
33:20Thank you for that guys
33:21Really appreciate your offering your interest in the business
33:24We would be reluctant to offer exclusivity at this stage
33:27Would you maybe be happy with 125,000 and no exclusivity?
33:31I'll hold firm on the 150 exclusive or 80 without
33:37Um
33:38I think we should shake on 80
33:40Yeah
33:41We'd love to shake on 80,000 eggs
33:42Thank you so much
33:43Fine
33:4480,000 eggs
33:45Thank you
33:46They could have secured an order of 150,000 units from Tesco's
33:49But they turned that down because they didn't want to offer exclusivity
33:53I mean that is a brave decision
33:55They got an order for 80,000 but that is 70,000 less than they could have had
34:00Mia, you did walk away with some orders so well done for that
34:03Again, we are eating up to our time so I'm going to rush off
34:06I'm going to speak to Waitrose and try and nail this farce
34:09On the other team
34:12A chocolate taste from out of space
34:14I mean what more could you want?
34:15While Chisola gets a bite from the buyers
34:18I will go up to 3,000 but I can't go any further than that
34:21Looking to land his first deal
34:24Hi there, pleasure to meet you, my name's Jana
34:26Jana
34:27So please tell us, what do you guys think?
34:29I think it's a classic example of good idea, poor execution
34:33Okay
34:34On your pitch you said about the importance of your character and the kindness message that comes through
34:39Yeah
34:40How do you think that actually comes across in your packaging and the finished product?
34:43We're going to really hone in that message that it is for children who behave themselves, who are nice, who spread positivity
34:49Where's the kindness though?
34:50We wanted to kind of convey that really positive message, it's not about eating loads of junk food, it's actually about spreading kindness and positivity
34:57So for me that message is just missed
34:59Ultimately what are your thoughts? We'd love to get these in your stores today, ideally nationwide
35:03I admire your persistence but I can't get past the look of this egg
35:08I think the ethos and the kindness thing is a really nice brand idea, unfortunately it wasn't encapsulated on the packaging
35:14However, the decoration on the egg looks like a three-year-old's done it, so I am worried going forward
35:21East London
35:22This is a delicious product and it is unique
35:25While Amber Rose seals a deal
35:27Because it is a little bit different, I will go up to 2,500
35:30Brilliant, thank you very much
35:31Thank you very much
35:32Thank you so much
35:33Thank you so much
35:34Hoping to win favour with a former employer
35:36I can see you're wearing the deli jacket that they normally wear at Waitrose
35:40Or is that the fish counter one?
35:42Malika
35:43So as one of the senior development chefs, I look after all things sweet
35:47Okay
35:48Ooh
35:49Interesting
35:50You're someone special indeed
35:52Yeah, so what are your overall thoughts?
35:56Personally, I was a bit disappointed that I couldn't get matcha throughout it
36:00Actually, if we put too much matcha, you're kind of losing the taste of chocolate almost
36:04But did you actually like the chocolate itself?
36:07For me, it was very, very sweet
36:09I know you said you don't particularly like the sweet taste
36:13But should we maybe talk about whether you may be interested in potentially placing an order with us today?
36:18Based on what we've heard today, we would not be moving forward
36:22Is it not worth just like putting it on the shelves, see what happens and then take it from there?
36:27I still think it comes down to taste, to be honest
36:30Okay, well look, I really appreciate your time
36:32Again, we've already made a negotiation with Tesco already
36:35Of thousands of units, tens of thousands
36:40But if you do change your mind, come and grab us
36:42And then we can, you know, come to some sort of agreement there
36:47Malika almost did a no-no-no-no moment to Waitrose
36:51When she said, well, we've secured an order of tens of thousands of units for Tesco
36:55I was a bit unprofessional
36:5830 minutes until sales must cease
37:01Egg, we really enjoyed eating
37:03We can shake on 6,000
37:04Thank you very much, Annie
37:05Thank you so much
37:06Pleasure
37:07Launching into a last-minute pitch
37:09I was wondering if you see Easter Red's chocolate egg in your John Lewis store
37:13Janna's half of the team
37:15The actual finish on the egg itself
37:18Do you think that's strong enough when you've got it so on front of shelf for customers to see?
37:22Yeah, do you know what, Lisa? I do see your point there
37:24But I think that kind of rough handmade finish does have a certain appeal
37:27So, the real question is, is not if you want to order
37:30But how many would you like to order?
37:32Just before that, we really liked the positive message
37:34We did wonder why it wasn't stronger on your packaging
37:37It is a shame, however, that's why we had the video
37:41To try and push that part of the element of our branding forward to you
37:44So, how many stores would you think you could see this in?
37:47The finish, for me, wouldn't meet our customers' expectations
37:50So, unfortunately, it's not something we could look to stock on our shelves
37:56Five minutes to go
37:58Tesco has so many stores
37:59If we start with that, 1,000 each store
38:01That's over a million straight away
38:03Both teams
38:04I can't stress how happy we are with the way the product tastes
38:07Press for sales
38:09We're able to bump that order up to 3,000
38:11And I'll shake your hand right now
38:12Bless you
38:13Oh, fantastic
38:14You mentioned in the pitch that Easter needs a Father Christmas character
38:17Are you aware of the Easter Bunny?
38:19It's my favourite drink mixed with chocolate
38:22And it just works so well together
38:24We just wondered why you hadn't spoken about kindness on the packaging
38:28I think that's a great point
38:30When I first saw it, I thought it was a chocolate-scented candle
38:33And that, for me, was a worry
38:34And the popping candy is an experience
38:36That in itself will go viral
38:37We would look to order 2,000 eggs
38:39Thank you very much
38:40Look forward to working with you
38:41Thank you
38:426pm
38:43Hey guys, how are we?
38:44Hi guys
38:45How did it go? Who did you speak to?
38:46Trading over
38:47I'm going to say there was a divide
38:49You know, the green matcha was a big issue
38:51It should have had a stronger matcha flavour in my opinion
38:53And that did sort of come up quite often with all the retailers
38:56Being honest, I think the box was a hurdle
38:58The egg was a brick wall
38:59And I think we've done what we can
39:01Mixed emotions
39:02From my side, of course, I'm feeling anxious
39:04It is quite disappointing
39:06They couldn't buy into Ed himself
39:08But they just didn't see it
39:09Tonight, Easter egg sales will be totaled
39:13Tomorrow, crunch time
39:24You can go through to the wardrobe now
39:25Thank you
39:26Thank you
39:27Good morning
39:43Good morning, Lord Sugar
39:45So this task was all about coming up with a chocolate product
39:51For the Easter market
39:53Where shall I start first?
39:55You can start with us if you like
39:57Ooh
39:58Get it over with
39:59Okay, get it over with, Malika
40:01Right, and you were the project manager, is that right?
40:04That's correct, Lord Sugar
40:05I've worked very hard throughout all the tasks
40:07And I thought it was about time to take the step up to be project manager
40:11Now, Jordan finally became a leader of some kind
40:16Finally got my briefcase, yeah
40:18Like Pinocchio finally getting to be a real boy
40:21Is that right?
40:22Yeah
40:23Yeah
40:24Yeah
40:25So, you end up choosing luxury as the theme, is that right?
40:30That's correct
40:31We went for a white chocolate matcher option
40:34Dean does regularly drink this drink
40:36Yeah
40:37So...
40:38It was an idea of mine to mix my favourite drink with chocolate
40:40This is it, is it?
40:41Yeah
40:42Yeah
40:43I've got to tell you, I can't believe my eyes
40:47What has this got to do with Easter?
40:50It's not an egg, it looks like a scented candle to me
40:53Yeah, we knew we had to make the best of essentially a bad situation
40:56So we came up with a really good storyline
40:58Basically explaining why we had chosen a different style that wasn't a classic Easter egg
41:03I mean, to me, to me, it looks like something you put a loo brush in
41:08Yeah
41:09I will say, despite how it might look, all of us loved the taste of it
41:13Okay
41:14So, Karen, do you think I should risk taking some...
41:18I think you should
41:19When the retailers opened, it exploded everywhere, so be slightly careful
41:22You're gonna have to have a hammer
41:24It's hard
41:25Oh, there's a bit there, there's a bit
41:28Oh, there's a bit
41:29Okay
41:30Hmm
41:31Moment of truth
41:32Not bad
41:34All you can really taste is white chocolate, you can't taste the matcha
41:37No, I mean, for something that, you know, it's a log
41:41If I threw it on the fire, the fire would chuck it back at me
41:45It tastes all right
41:47So you go to pitch to the retailers
41:50That's correct
41:51One of the retailers did ask for exclusivity
41:53So the reason we didn't go for the exclusivity is because that was the first brand we spoke to for the day
41:58Right
41:59We didn't know what was gonna happen, I felt it was risky
42:01But you don't know whether taking the exclusive deal would have taken you home
42:08That's correct, but we did walk away with 80,000 orders
42:11Yeah, Malika, I heard that you spent a lot of time talking to Waitrose, is that right?
42:16Yeah, that's correct
42:18I actually worked there for four and a half years, so I just thought it made sense for them
42:22They must have remembered you because they never gave any orders
42:25Really disappointing, I mean, I've, in my entire career, I've rarely missed a sales target
42:29So yeah, I was very, very disappointed
42:31You wasted a lot of time with them because on three occasions they told you no and you kept going
42:35Okay, erm, what do you think of the project manager? Good project manager?
42:39Do you feel there was very little strategy?
42:42I also don't want to be a micromanager in this situation, I want to make sure that the team is being heard collectively
42:48I just would have liked, from my perspective, I would have just liked a little bit more direction and a bit more decisiveness
42:54Okay, let's move on, so Jana, I made you the project manager
42:58Thank you
42:59Because I wanted to see what your managerial skills were like
43:03Yeah
43:04And you went for the classic egg
43:06Yeah
43:07And it was your kind of rule, everybody else wanted other things, did they?
43:10Yeah, and I overruled the decision because I felt that the egg was the best option to take
43:13Okay, so your kitchen team was Anissa
43:18Yeah
43:19Who I believe was the sub-team leader
43:20Sub-team leader
43:21Yeah
43:22Okay, so tell me what you did in the kitchen then
43:24So we kept the flavour quite simple of caramel, but we added white shortcake biscuits to look like craters
43:29And then we added sprinkles around the ring to give it more colour and make it more kid friendly
43:33You know what this reminds me of? Coronavirus
43:37It looks like the coronavirus bug
43:42Yeah
43:43So, Easter Ed's, whose brainstorm was that?
43:47So that was my idea, I thought it would be good to have a character that can help us sell the product
43:52Ed's is the character from outer space, is he?
43:55Easter egg, for sure, yeah
43:56Yeah
43:57For Christmas we have Santa Claus, for Easter I wanted to create someone who's got a positive role model for children, to be kind
44:03Hmm, bit of a dull box really, makes the Amazon delivery box look exciting, doesn't it?
44:08I think that was because when we were creating the box, Johnny did have a lot of objections
44:12He didn't like a lot of the ideas, but he didn't seem to come up with any good suggestions
44:16Other, any alternative
44:17That's not the case, if it wasn't for me it would have been called Ed's Easter egg, which I don't think has any creation
44:21It might as well have been called Johnny's Jam
44:24No, it used to
44:26Yeah, yeah
44:28Um, a chocolate taste from outer space
44:32Covered in rocks in a terrible box, I would say
44:35Yeah
44:36Yeah
44:37I suppose I'd better try it then
44:38Yeah
44:39Yeah
44:40I don't know whether to eat it or get the bomb squad in to defuse it or something
44:46Hold on, it just had a crater fallen on me
44:50Oh, yeah
44:51Yeah
44:52Yeah
44:53Yeah
44:54Yeah
44:55Yeah
44:56Yeah
44:57Yeah
44:58Yeah
44:59Yeah
45:00Yeah
45:01Yeah
45:02Yeah
45:03It tastes very good
45:04Thank you
45:05It was very Morris
45:06Very very good
45:07Yeah
45:08Very good, a better stop
45:09But it's super sweet.
45:15You're trying to drum up trade for your dentist business.
45:19Ideally not, no.
45:20OK.
45:21So next thing is you're going to go and pitch this to the retailers.
45:26Is that right?
45:27And from what I heard, you spent a lot of time on the kindness theme.
45:33Yeah, we wanted to sell the character behind the Easter egg.
45:37Once they could get behind our EFOs, then I thought we could easily sell the egg
45:40because they've tasted it and everyone really liked it.
45:43OK.
45:44Yeah.
45:44So was Jana a good project manager?
45:48I would like to say that Jana had clear instructions
45:50and the strategy for Laidam done a good job as project manager.
45:54The brief was clear.
45:55Yeah, I agree.
45:56I think Jana did a solid job as project manager.
45:58Well, there you are.
45:59We've got some recognition from your...
46:01Sorry, Lord Shilpa.
46:02Just wanted to say as well, I'm proud of everyone's contributions towards this.
46:06I know how much some people want it.
46:08I'm going to be honest with you.
46:09I'm not sure if I want it as bad as them.
46:11So I think whether we win or lose, I would like to step away from the process.
46:17What?
46:17I would just like to take a step away from the process
46:19as I don't think it's a good fit for me.
46:22Oh, I see.
46:23You don't even know the results, do you?
46:25No.
46:27Or do you think you know the results?
46:30No, I'm not sure how they did, but I hope they did well.
46:32So it is what it is.
46:36Okay.
46:37Well, Jana, surprising.
46:40You've thrown in the towel.
46:43Having said all that, let's find out how the teams did.
46:48So, Tim, can you tell me how your team did with the retailers?
46:52Well, they walked away with two sales, and that secured them 9,000 units.
47:00Right, okay.
47:01Karen, same thing.
47:03Well, they turned down an exclusive offer with one of the retailers for 150,000 units.
47:11But they still secured orders from five retailers of 89,750.
47:20Wow.
47:20So they liked the green log.
47:23I was so wrong.
47:24I thought, who would want to buy that thing?
47:26I was only just getting my head around West Ham winning a trophy.
47:29Well done.
47:32That's a lot of orders.
47:35So, I'm sending you on a sweet treat of your own.
47:39I've organised a decadent luxury afternoon tea and an exclusive five-star Mayfair hotel.
47:48Enjoy yourselves, and I'll see you on the next task.
47:51Off you go.
47:52Thank you, Lord Sugar.
47:52Thank you very much.
47:53Thank you, Taylor.
47:54Well done.
47:56Good luck, guys.
47:56Thank you so much.
48:26Good luck.
48:26Good luck, Jana.
48:34Well, it is a shame that Jana decided to resign.
48:39But one of you will be leaving the process today.
48:43So you still need to go and talk amongst yourself.
48:47And I'll see you back in the boardroom shortly.
48:49Okay, off you go.
48:50Thank you, Lord Sugar.
48:51Thank you, Lord Sugar.
48:51That was a bit of a shock, wasn't it, or a surprise, Jana throwing in the towel like he did.
49:05What's really disappointing for me is that so many people, including myself, would have given their left arm to be in this process, and he's just resigned.
49:11Well, I think he jumped before he was pushed.
49:13I mean, they have lost, not by a little bit, by a huge margin.
49:22Fancy!
49:22I knew it was going to be a big risk to put myself on the line as a PM, but I just feel so relieved that actually we've won.
49:34Well done, thank you very much for that.
49:36Let's talk in.
49:37Anyone like some tea?
49:38Have you got any matcha tea?
49:39We do.
49:40Oh!
49:42Everyone loved the matcha tea.
49:44I'm glad my wife introduced it to me.
49:46Thanks to her.
49:46We got them have a win.
49:47Oh, my days.
49:49Oh, wow.
49:50Where do you start from, the face or the bottom?
49:51I just ate the mouse's head.
49:54I kick myself for not taking the exclusivity deal.
49:57I think I played it safe, but the result was good, so, yeah, I don't regret anything.
50:00Cheers, everyone.
50:01Cheers!
50:02Team Ascendancy!
50:03Yeah, well done.
50:08Ultimately, Jaina's not here.
50:09He cannot be held to account.
50:11So, let's talk about the people that are here and the things that they have done.
50:14It came down to sales.
50:16The other team got more than 89,000.
50:18We only got 9,000.
50:19We absolutely tried our hardest to sell on our team.
50:22Every time we were hit with the brick wall of it doesn't look good enough to put on a shelf.
50:26The retailers pretty much laughed at us and said, whoever designed it needs to be fired.
50:30So, I'm hoping whoever designs it gets fired.
50:33I think you guys are painting a picture to take the shade off yourself and put it onto us.
50:37Everyone said the packaging was lacking.
50:39You're focusing on the packaging as if it was a huge thing.
50:42But it was.
50:43It was a big thing.
50:44I think that Frederick and Johnny should be fired.
50:46They were in charge of the packaging and they sold nothing.
50:49The buyers couldn't get their head around the disconnect.
50:51We did this great pitch talking about kindness, our ethos, but there was none of that incorporated
50:56in our branding at all.
50:57Ultimately, it does come down to the fact that there was such a big disconnect with the
51:02branding and the message we went with our pitch.
51:04There was no connection whatsoever.
51:05There was no connection whatsoever.
51:06There was no connection whatsoever.
51:11Hello.
51:12Hi.
51:14I mean, I didn't know a phrase.
51:14You were in charge of the radio."
51:15Yes, Lord Sugar.
51:17Would you let the candidates come in, please?
51:33Okay, ladies and gentlemen, Janna has gone.
51:38And I don't want to hear anything about Janna this and Janna that, unless it's a valid point, okay?
51:44Now, I got comments from some of the retailers.
51:50The message of kindness, it wasn't on the box, and you kept resonating it in the pitch.
51:59So I'm trying to hone in on where this kindness thing came from.
52:05Did it come from you?
52:07The PM mentioned when we were practising for the pitch that he wanted me to focus on the ethos of Easter Red, which was kindness.
52:14And that's exactly what I did.
52:16You know, I mean, for me, you put the Easter bunny on the doll.
52:21You know, I mean, the Easter bunny is what everybody associates with Easter eggs, right?
52:27I think that's what the issue is.
52:28Ultimately, we went into the consumer research without understanding that the pitch were prepping, the fact that we were going to really hone in on this kindness piece, Santa Claus, etc.
52:38Listen, you all had a go at selling to the six retailers, right?
52:43When you get a negative response from one retailer, it must send a message to you.
52:52Let's change the narrative of what you're saying.
52:55But you carried on singing the same song.
52:58I feel like a lot of the retailers was put off by the look of the product and the egg itself.
53:05Just remind me again, who was responsible for putting those craters on?
53:10Whose idea was it?
53:11I was a part of the craters.
53:12I think...
53:13I was a part of the craters as well.
53:14I think we all chipped in.
53:15We all chipped in.
53:16It was a team contribution.
53:16It was.
53:17This looks like someone's tried to put some make-up on during take-off.
53:21Yes.
53:21But what I would like to say, Law Sugar, is that in terms of decoration, we had a call with the sub-team beforehand, and they told us we want a planet.
53:30And that's what we did in terms of the production of it and the decoration.
53:36Where do you think the fault lies?
53:38Who do you think is responsible?
53:39I feel it would be unfair to say it was with the branding team, because we wasn't specified that we were going with this whole kindness theme.
53:46Who should be fired, then?
53:47In my opinion, I think Anissa should be fired, just due to the fact that she was the sub-team leader, and this is the product that we was, you know...
53:55Anissa, who do you think should be fired?
53:57I think I would probably say Frederick, just because he was in charge of, I guess, Easter Ed and that whole positive ethos.
54:04I know Janna is the one who told you to push it, but ultimately, that is one of the key issues.
54:09Janna told me specifically, Frederick, I want you to speak about the ethos of Ed and how kind he is.
54:14I then did that. So then why am I now at fault of the failure of the task if I just did what Janna told me to do?
54:20Sorry, I raised concerns in the pitching team about the Christmas side.
54:23Johnny, who do you think should be fired?
54:25The brick wall when selling to the buyers was the look of the egg. They said it was atrocious, so whoever was responsible...
54:31I think the biggest brick wall is in the pitch where we're preaching positivity, Easter Ed, no more Easter Bunny, and that's the pitch.
54:38But you guys were doing the pitch.
54:40I think the girls were in denial of how bad it was.
54:42No, no, we said it is a bit messy. We agree.
54:44The best part is also the taste, and that is what we're responsible as well.
54:47Yeah, but before someone tastes it, they need to look at it and want to buy it.
54:50Even though the branding isn't great, the egg is awful.
54:53I think if you look at the front of that box...
54:55But the retailers, they love the egg.
54:56Tim, you was at these presentations, is that right? I was.
54:59So, they're biased, this lot here.
55:02Yeah.
55:03So, I want to ask you a question.
55:05On balance, was it the egg or was it the branding?
55:09Overall, across all of the different conversations, what was most disturbing for the buyers was the confusion around the kindness concept.
55:16Yeah.
55:17That doesn't help me.
55:19I've got a dilemma here, ladies and gentlemen.
55:24I'm trying to work out of the six of you here, who can I actually say is responsible?
55:36You say it's them, they say it's you.
55:43And Frederick, again, says that he followed the project manager's remit. Is that right?
55:49Pretty much. They're blaming me because...
55:52It's just yes or no.
55:53Yeah.
55:54Yeah.
55:55And you see, on that basis, while I don't want to use Janna as an excuse, Janna set the foundations for the failure of this task.
56:09This kindness thing was really his thing right the way throughout.
56:15I can't pin it on anyone else, to be perfectly frank with you.
56:21Yeah?
56:22Um...
56:23So...
56:24No, all six of you go back to the house.
56:39Yeah, that's what I've concluded. So, I'll see you all on the next task, okay?
56:44Thank you, Lord Sugar.
56:45Thank you, Lord Sugar.
56:46Thank you, Lord Sugar.
56:47Thank you, Lord Sugar.
56:58Hard to go any other way.
56:59No credibility, Dan. I, you know, lose my credibility on this one, just picking one of them out of the bat.
57:05Mmm.
57:06I think reality is going to sink in soon when we potentially lose one, two or three today.
57:13It's going to be a much quieter house.
57:14Do you think a triple firing is on the cards?
57:16I don't think it's out of the realm of possibility. You know, I think there are potentially three people at fault.
57:21Oh!
57:22Oh!
57:23Oh!
57:24Oh!
57:25Oh my gosh, Johnny!
57:26Yes, grandma!
57:27Johnny!
57:28Yes, grandma!
57:29Oh!
57:30Oh!
57:31Oh!
57:32Oh!
57:33Oh my gosh, that's for everyone!
57:35Everyone for Janna, right?
57:37Yeah.
57:38He couldn't pinpoint it on anyone, or any of the teams, and in the end he said, well, Janna did lead it, and we all followed his brief, and he's not there really to say his piece, so then he let us all go.
57:49Well, it's nice to see you all back and see some smiley face being smiled.
57:56Now, 13 candidates remain. The search for Lord Sugar's next business partner continues.
58:07Next time...
58:08I'm sending you to Tokyo.
58:10Wow!
58:11This is unreal.
58:13Thrills.
58:14Whoa!
58:15Here we go.
58:16We are in the air.
58:17Spills.
58:18Three Siena stripping.
58:19I'm so sorry, sir, for that.
58:21And in the boardroom...
58:22This has got to be a joke.
58:23It's amateur.
58:24A one-way ticket.
58:25You're fired.
58:26Keep your chin up and head over to BBC Two for all the inside goss with The Apprentice, you're fired, now.
58:33And if you're addicted to the thrill of the boardroom, you'll love the round table.
58:37Press red and take a seat with the Traitors US now.
58:40Now.
58:47Now...
58:49.
58:56Now...
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