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00:01The next 12 weeks will be the toughest of your life.
00:05Lord Sugar is on the hunt for the next big thing.
00:08This is an opportunity of a lifetime.
00:12Battling for his backing, some of Britain's brightest prospects.
00:16Come on, boys. Look at that. Your life depends on it.
00:20And then hit him.
00:21It's a deal worth fighting for.
00:23I can sense a bit of friction, actually.
00:25Daniel, is that on you?
00:26So, no.
00:2720 candidates.
00:30You've never been kicked in the balls by a goat, to be honest with you.
00:3312 tough tasks.
00:36This is a complete and utter joke. Just jump straight in.
00:40One life-changing opportunity.
00:43You're fired. You're fired. You've completely messed it up. You're fired.
00:55Previously on The Apprentice.
00:56I'm sending you to Hong Kong. You'll have to go and find nine items.
01:02A tough first task.
01:03Ryan, come on!
01:04Go, go, go, go!
01:05Saw the candidates crumble.
01:07We're yet to find an item.
01:09Are we going up or down?
01:10Oh!
01:11And a dismal performance from Nicky's team.
01:14Where is the driver?
01:15We don't know.
01:16We've lost our driver.
01:17Handed Kieran's boys a hollow victory.
01:20I don't call this a win. It's a bloody disgrace.
01:24Leaving Nicky.
01:25You've only got one item.
01:27And Georgie.
01:28You leave me nowhere to go.
01:30In the firing line.
01:31You're fired.
01:32You don't know how serious this is until you're sat in front of Lord Sugar fighting for your life.
01:424.30am.
01:46Good morning.
01:48Lord Sugar would like to meet you at the Paddington Bear Experience in central London.
01:53The cars will be outside in 20 minutes.
01:56Right.
01:58Wakey wakey everyone.
02:01Go on, chop chop.
02:03Wakey wakey.
02:04We're off to Paddington Bear Experience in 20 minutes.
02:07Oh God.
02:08What do you think it's going to be?
02:10I think it's something to do with kids.
02:12Alright, let's go.
02:15I don't know what task this is, but I'm ready for it.
02:18Let's win this.
02:19Let's beat the girls.
02:20I'm sharing first.
02:22I'm a bit concerned though.
02:24Because two of the girls have just left.
02:26We can't leave now.
02:27I do not want to be back in that boardroom.
02:29Because I will throw someone under the bus.
02:31I'm telling you now.
02:38The ladies right now, I know they're going to try and get vengeance.
02:45Mate, I don't lose.
02:47Come on!
02:53On the banks of the Thames, the Paddington Bear Experience.
03:00A place for family adventures and marmalade-filled mischief.
03:08Good morning.
03:12Welcome to story time.
03:14Lawrence?
03:16Thank you, Baroness Brady.
03:20Karishma.
03:28Are you sitting comfortably?
03:30We should begin.
03:31Once upon a time, there was a very clever businessman who had a big pot of gold to share.
03:43To decide who got the gold, the clever businessman asked 20 candidates to complete a series of difficult tasks.
03:52Sure enough, a winner emerged.
03:56Someone who shone through and worthy of the gold.
04:00As for the rest of them, well, the clever businessman banished them from his boardroom.
04:05And they were never heard from again.
04:07Anyway, that's enough of that.
04:11The kids' storybook market is worth 800 million in the UK alone.
04:17So for your next task, I want you to create a story for four to six year olds.
04:22You'll need to produce a book and an audio version to go with it.
04:28Tomorrow, you'll be pitching to retailers.
04:31And the team that secures the most orders will be one step closer to living happily ever after.
04:37Now, ladies, you lost two of your team members in the first task.
04:44So Lord Sugar would like you to pick one of the boys to join your team.
04:52Have you made your decision?
04:54Yes.
04:55And who is it you're selecting?
04:56Levi.
04:58Levi, please join the ladies team.
05:03All clear?
05:04All clear.
05:05Off you go.
05:09Two days to create a children's story.
05:12Thank you for picking me.
05:13I know it's not always put your hands up, so noted.
05:17Turning tall tales into sky-high sales.
05:21Oh, kids' storybooks.
05:22Kids' storybooks.
05:23Sounds like a really fun task.
05:25Page one.
05:26We can just literally go wild.
05:27Letting the inner child come out.
05:29Yeah.
05:31Pick a project manager.
05:33I personally would like to nominate myself to be PM.
05:35I've got a four-year-old child.
05:36Anyone else want to nominate themselves?
05:38I think because you've got a kid, it makes the most obvious choice as well.
05:41Yeah.
05:42I would like to just add something.
05:43Yep, sure.
05:44So I'll put my name forward.
05:45I feel like I let you boys down a little bit last week.
05:47I think I've got some great ideas which I'd like to share with the team if chosen.
05:52OK, let's take it to a vote now then.
05:54For Marcus, put your hands up.
05:56Perfect.
05:57That's sorted.
05:58Amazing.
06:00On the other team.
06:02I'd like to put myself forward.
06:04This is completely my bag.
06:06Setting out her story.
06:08I've got five children, all being in that age range.
06:11Property expert, Andrea.
06:13I'm a school governor, background in preschool.
06:18I mean, I have personal experience of a written book which were a giraffe and it's been a major hit.
06:23Oh, wow!
06:24Yeah.
06:25OK, fab.
06:26Absolutely, yeah.
06:27So, who votes for Andrea?
06:30I think it's you then.
06:32Andrea for PM.
06:33Oh, I'm so honoured.
06:36We are going to win today.
06:37I'm so excited.
06:38Honestly, if we don't get this, you know, I'll happily be fired.
06:41If we don't win this, we've got this in the bag.
06:44Me being project manager is just about leading the team and getting to where we need to be.
06:49Yeah.
06:52Along the corridor.
06:53I've got a story idea, I think.
06:55Next for the boys.
06:56So, mine is Geno Giraffe.
06:58He's on a spaceship and his whole end goal is basically to have a poo.
07:01Flash out a plot.
07:04Do we want to go through the planets until you get to Uranus and that's where he takes the poo?
07:08Oh, lying.
07:09No, no, that's...
07:10OK.
07:11I would suggest that seeing as someone going to space, it should be a human.
07:14We've just got Astro.
07:15Can I just have one more idea?
07:17My concept would be going off something that's already there.
07:20Go look to the three bears.
07:21Every room is a different...
07:22Like, this toilet's too big.
07:23This toilet's too small.
07:24Yeah.
07:25This toilet is just right.
07:26Good, good, good.
07:27I'm happy with that.
07:28Love that.
07:29The team are talking about astronauts, they're talking about toilet humour, but is it an
07:34inspirational story?
07:35Is it a spin on a fairy tale?
07:37At the moment, I've got a lot of Martians, but not a lot of meaning.
07:40Perfect.
07:41Guys, so to finalise, there's a boy called Astro, five years old, goes into space and essentially
07:46he's trying to find the perfect toilet.
07:49Brainstorming their bestseller...
07:51I had just a quick, brief idea.
07:53The preschool children, four to six, are going to be starting school.
07:57Project manager, Andrea.
07:59Could be a book about starting school, about him being nervous, trying to alleviate any
08:04worries and anxiety.
08:05That's just an idea.
08:06So my idea is about a zebra that doesn't have any stripes.
08:12So he's on a journey in the jungle and along the way he meets different animals and they
08:17end up giving him a stripe, so it's like coloured stripes.
08:20I do like the idea.
08:21Are we not using the school thing about being worried?
08:23What is your decision?
08:24What do you want?
08:25I think we need a main character, which could be a zebra.
08:27Yeah.
08:28Then we're worried about what we're going to have for the lunch.
08:30Can I just say, right now, I'm seeing it as if there's two ideas where, does the
08:34zebra do zebra-like things in a safari or do they do things that children would do in
08:38a school, like bringing the school into the safari?
08:40Yeah.
08:41They've got an idea about a zebra that has no stripes and he gets his stripes and then
08:46they're talking about the zebra being in a school.
08:49I think they've got a basis of an idea, but I don't think it's very well thought out at
08:53this stage.
08:54We've got those.
08:55Yeah, I think it's a great story, guys.
08:56I love it.
09:00Marshaling his main characters.
09:02Going into the story team, we have Tan, we have myself, we have Harry, we have Lawrence
09:07and we have Connor and everyone else is on design team.
09:11Business owner, Marcus.
09:12In terms of sub-team leader, I would like to make Kieran, you be sub-team leader because
09:19you did put yourself forward earlier.
09:20Yeah, happy with that.
09:22Do you mind your rationale behind that?
09:24I mean, does he have a design agency or?
09:27Are you putting yourself forward?
09:29Well, because I do have a design agency.
09:31I do a lot of branding with my own company.
09:33I do understand, Dan, however, due to timing, please, if you can just respect the decision
09:38for Kieran to be sub-team leader.
09:39Yeah, sure.
09:40If that's okay.
09:41So sorry about that.
09:43Right.
09:44Amazing.
09:45I do have a few concerns.
09:46I think with Kieran being sub-team leader, it might just be his way or no way.
09:49And he doesn't have a marketing or branding background.
09:51So I can't really see what skills Kieran's bringing to the team as being sub-team leader.
09:55Right.
09:56Let's do it, boys.
09:57Let's do it, boys.
09:58Come on.
09:59Who has a preference of going on the design team?
10:02Okay.
10:03So the rest of us would like to go on the story team.
10:05Yeah.
10:06I would like to put myself on the sub-team leader just because I have a lot of experience
10:09in illustration and design.
10:10Yeah.
10:11Okay, sub-team leader.
10:13Welcome.
10:14Right, guys, please remember, we're a team and we're going to win it as a team, okay?
10:17We've got the team.
10:18Sorry.
10:2110am.
10:23While half of each team head off to create their character.
10:26We haven't got an idea of what Marcus wants in terms of the creative.
10:30Yeah, I think we have to probably just make a bit of an educated decision on what we think.
10:34The rest will pin down a perfect plot.
10:38This isn't about creating a sales pipeline.
10:40It's about creating a sales poop line.
10:44One, two, three, poo.
10:49Central London.
10:51Base for both design teams.
10:53Publishing house, Bonnie A Books.
10:56Morning.
10:57Good morning.
10:58Nice to meet you.
10:59Hiya.
11:00Honing in on a hero.
11:01What ideas do we have for names, girls?
11:03I've got a zebra.
11:04I've got a zebra.
11:05Like a Z name.
11:06Roxanne earns her stripes.
11:08I was thinking something along the lines of Zabori.
11:11Oh, that's nice.
11:12Yeah.
11:13I mean, it's a strong name.
11:14I'm happy with Zabori.
11:15Yeah.
11:16Cool.
11:17Alright, so we've got Zabori the zebra.
11:18Without a clear steer from mission control.
11:21So, Astro the astronaut.
11:23If you can now draw a body for us, you know, almost like a...
11:26Yeah.
11:27Okay.
11:28Got it.
11:29Yeah.
11:30Sub-team leader Kieran takes command.
11:33Okay, let's get some colour on.
11:34So, please can we have...
11:35Sorry, sorry.
11:36Suit silver.
11:37Sorry.
11:38Everyone stop a minute.
11:39Please can we get some colour on the body?
11:41We're going to go for a red cuff, a red neck, and a red boot.
11:49In terms of main colour, guys, let's get him his suit orange.
11:53That colour is associated with, like, being in prison, you know.
11:57But four and six-year-olds aren't going to know what people wear in prison.
12:02Dan has told everybody he's an expert at designing.
12:04But when he's coming up with suggestions,
12:06the sub-team leader is actually shutting him down.
12:08I think he wants to get on with completing the task
12:10rather than listening to members of his team
12:12who might be able to help him.
12:14Let's go outrageous on the colour for the flag.
12:16So, what about green?
12:17I'm not sure if green might be too contrastive.
12:19Right, so can we make the flag green?
12:26Tile Yard, King's Cross.
12:28So, Astro has been travelling for a very long time.
12:30He really needs a poo.
12:32While Astro gets off to a rocketing start...
12:35Big letters down here.
12:36Yeah, yeah, yeah.
12:37Yeah, yeah, perfect.
12:38Exclamation mark.
12:39Yeah, yeah.
12:40Exclamation mark.
12:41For school governor Andrea...
12:42Right, team, you know what we're doing?
12:44You've got the brief.
12:45We took 20 pages.
12:46A lesson in nailing the narrative.
12:49So, let's get on with the first page.
12:51Should we start straight away?
12:52What are we doing?
12:53We need to get into the story, don't we?
12:55I think we could start off with the child leaving home.
12:58Yeah.
12:59And then the last sentence maybe of each page.
13:01Would you like, where?
13:02Just keep going.
13:03Or it will be just fine.
13:04Could maybe the zebra have another friend or a sibling
13:06that's in their slightly older year?
13:07That would confuse you so much.
13:10Let's come back to what we're doing again.
13:13Can I just stop it there, please?
13:15Or we're not going to get this done.
13:16We're not talking over each other.
13:18I'm the project manager.
13:19Everybody's contents will come into this,
13:21but we can't keep interrupting
13:23because we've got to get it down on paper.
13:25OK?
13:26Yep.
13:27There's too many people trying to be in the limelight.
13:30That is the problem.
13:31And it's trying to pull people back
13:33because we can't finish a page, never mind a book.
13:36Let's get the story down, please.
13:38But we can't...we can't over-talk.
13:40OK?
13:41Don't care.
13:441.30pm.
13:45Maybe the glasses with the big eyes
13:47so that you can amplify his eyes
13:48and make him look extra cute.
13:49Yeah, great.
13:50Fab.
13:51So let's get our straps on.
13:53Yep.
13:54While the girls zero in on their zebra...
13:56Oh, that's very cute.
13:57Introducing Zabori, guys.
13:58What do you think?
13:59Love him?
14:00Love him.
14:01Fantastic.
14:02For Marcus's story squad...
14:04I think we should have the same line for all of them
14:06when he knocks on the door.
14:07Like, hi, Ru.
14:08Yeah.
14:09Can I do a poo in your loo?
14:10All hopes pinned on poo.
14:14Finally, he found the perfect loo to do the most amazing poo.
14:17The kids are going to start laughing at this.
14:19Yeah, my main fear right now is the lack of conclusion.
14:21Yeah.
14:22So what's the conclusion of this story?
14:23Take it out moral.
14:24I think the end goal is that he's done the poo
14:26and then he's fine and he's happy.
14:28OK, that's fine.
14:29That's good enough.
14:30Yeah.
14:32I do have a fear that we have oversimplified things.
14:34We have dumbed everything down a bit more than I did want to,
14:38but that's the role of a project manager.
14:39You have to make certain decisions and it's a decision that I have to stick by.
14:43OK, perfect.
14:44Let's just make it quick.
14:45Marcus, you have a four-year-old.
14:46Like, is this on brand or what he is?
14:48Yeah, that would be perfect.
14:49Would he find it funny?
14:50Yeah, so he would actually find it funny.
14:54Clock ticking.
14:55Shall we get the script down and then we can drop the pictures in afterwards?
14:59For Andrea's authors...
15:00Why should we just put...
15:02Stop, stop, stop, stop, stop.
15:03It's unconscious of time.
15:04Zavari was struggling with his shoelaces.
15:06He forgot how to tie them.
15:07Yeah.
15:08A case of writer's block.
15:11I think we're done with that.
15:12No, we can't because we need to add the slogan.
15:14But it would be just fine.
15:16I know we're doing repetition,
15:17but do we necessarily need the repetition every single page?
15:20We're not going to get this bus finished.
15:22That's what you wanted to add.
15:23Can we just stop, please?
15:25We're never going to get this started down.
15:27But you don't even know what you're trying to do either.
15:29You literally have Timmons.
15:30I know.
15:31How many pages have you got?
15:32We've nearly got...
15:33What's that?
15:3412.
15:35We've nearly got 12 pages.
15:36How many do you need?
15:3720.
15:38We can...
15:39We can...
15:40We'll just...
15:41We're probably putting too much words on one page.
15:44That's what I said.
15:45Can we just finish the book?
15:46Because we need to end the book.
15:47I know we've got to get pictures on,
15:48but we're going to have a story we're no ending on.
15:54Towards the end, it was so sort of brutal,
15:56straight to the point.
15:57There was shouting.
15:58There was no sort of professionalism
16:00in the way she was delivering.
16:01And, yeah, I didn't like that.
16:03We just had to get it down on paper, really,
16:05or we wouldn't have had a sorry book.
16:06I feel like a lot of things changed
16:08from, like, what we originally discussed.
16:09From this morning to now.
16:14Mid-afternoon.
16:16In charge of designing the perfect picture book...
16:19All right, moment of truth, guys.
16:21...for Kieran's half of the boys.
16:22OK, so they put illustrations on to help us.
16:24That's good.
16:25Which ain't bad.
16:26A first look at their sketched-out story.
16:29Do you know what, it's not too busy as well,
16:30which is quite good.
16:31I'm very impressed.
16:32Yeah.
16:34For the other team...
16:35Zabori, it's time for school, said Zabori's mum.
16:39...creative differences.
16:41Zabori was struggling with his shoelaces.
16:44He forgot how to tie them, but it would be just fun.
16:45Oh, God.
16:46Oh, boy.
16:47Wait, hang on.
16:48Why is there no reference to gaining his stripes?
16:50Guys, I'm not...
16:51I'm not being funny.
16:52I'm not being funny.
16:53Where is the funniness in this?
16:54But this is quite lacklustre.
16:55It's so disappointing.
16:56I'm confused.
16:57Like, the whole storyline doesn't follow.
16:58There's zero creativity.
16:59That picture that we've done there has more creativity than this entire story.
17:01Didn't Angel say she's literally written a book before?
17:02The book that she wrote must have been a colouring book, because this is a travesty.
17:03I don't know what the PM's team have been doing for the past couple of hours.
17:08It seems they've been twiddling their thumbs and deciding in the last five minutes,
17:11let's write a storybook, because it's pitiful.
17:13What we got back, I can't believe they've actually handed this over to us.
17:16What we're going to have to do is crack on with what we've got.
17:17Yeah.
17:18Yeah.
17:19Yeah.
17:20Yeah.
17:21Yeah.
17:22Yeah.
17:23Yeah.
17:24Yeah.
17:25Yeah.
17:26Yeah.
17:27Yeah.
17:28Yeah.
17:29Yeah.
17:30Yeah.
17:31Yeah.
17:32Yeah.
17:33Yeah.
17:34Yeah.
17:35Yeah.
17:36And let's hope for the best.
17:37Bringing to life Astro's hunt for Alou.
17:38So, Dan, can I leave you in charge of aliens?
17:41Yeah.
17:42Sub-team leader Kieran is back at the controls.
17:45Okay, so look, I've got an alien here, so that's my alien design.
17:50Do you want to, should we add a bit more detail into it?
17:52Not just a two-second sketch?
17:54You know, think about it, Dan.
17:55Think of colours, think of size, think of shapes, okay?
17:58So, in the meantime, Dave...
18:00I'm not quite sure just yet whether I think we've got time.
18:02Well, we haven't got time, Dan.
18:03Please may I have Astro and the three aliens coming down the page.
18:07Okay, Dan, describe your three aliens.
18:09Like I said, let's keep it simple.
18:10Just do one alien, we'll change the colour.
18:12Look, that's the image there.
18:13Do you want to describe it to the gentleman?
18:16Do you want me to describe it or you can look with your eyes?
18:19I can do it.
18:20Yeah, I can do it.
18:21Some of my points aren't being heard because I think he's in a frantic rush
18:25to get everything completed.
18:26But yeah, I think Kieran just needs to listen to us a little bit more
18:28and stop being very abrupt and abrasive in some of his words
18:31and the way that he's speaking to us.
18:33Okay, next page, please.
18:35Hang on, should we not put numbers on the pages, guys?
18:37At the end?
18:38Because that's a very simple thing to do.
18:40I know, but you keep saying at the end, Kieran, but I can't see an ending.
18:44I need 24 pages complete.
18:46Once I've got images and text, we can then add, because again, it's very minimal.
18:55North London.
18:56Recording studio, 2020.
18:59Zabori, it's time for school.
19:03While Andrea's team lay down the story of Zabori.
19:07Would you like my green apple?
19:11Next chapter for Marcus's boys.
19:13Please, Rue, can I do a poo in your loo?
19:16Narrating Astro's epic quest.
19:20Do you want to do for Doodoo Land?
19:21Dun, dun.
19:24Something like that.
19:25These guys like it? Are we in?
19:26I'm happy with that.
19:27Let's do it, run it.
19:28That's a bit too much, though.
19:29I'm picturing myself with my four-year-old son listening to his audiobook.
19:32I'm happy with that.
19:33So yeah, let's do it, boys.
19:34Let's go.
19:36Okay.
19:40That's fine.
19:43We have to remember to do the continuation of the stripes as they add.
19:55So page 11, yellow stripe added.
19:58What's on page 12?
19:59Just, it will be just fine.
20:02This is like actually making the most out of like very little.
20:05Okay, cool.
20:06Next page.
20:07Can you put Zabori talking to the lion on that page?
20:10And just let's make them both a little bit smaller.
20:12Okay.
20:13Yeah.
20:14Okay, cool.
20:15Next page, please.
20:16On this page, can we move this text down into the empty gap?
20:18Yeah.
20:19Nice, nice.
20:20That's perfect.
20:21Yeah, that looks great.
20:22Fantastic.
20:23It will be just...
20:25Fine.
20:28Their whole concept initially was a zebra who gains colourful stripes.
20:32That whole message has been lost.
20:34It's not in the narrative.
20:36It's just a visual in the storybook.
20:38I think we did the best we could.
20:40Yeah, and to be honest, it does look good.
20:41I've seen children's books.
20:43They...
20:44We did well.
20:46For the boys...
20:48Okay, guys, come on.
20:49We're almost there.
20:50Let's get this done, please.
20:51Yeah.
20:52Print deadline looming...
20:53For this, guys, it's going to be 21.
20:55This is going to be page 21.
20:57A plot twist.
21:00I would also just like to make a point.
21:03I was actually counting the pages and we've missed like two or three of the pages out of the book.
21:08You didn't want to mention that earlier on.
21:10No, because...
21:11Sorry, can we just zoom out?
21:13Sorry, this is exactly why earlier on I said we should be numbering the pages so we're keeping on track.
21:19Okay, that one I think is the one that we missed out.
21:20Right.
21:21We can't do anything about it now.
21:22Okay, guys, I've got to send this off to the printers now.
21:26Okay.
21:29This team have wasted so much time.
21:31They've ended up with an incomplete book and there's two pages missing any illustrations at all.
21:36Having a book with no pictures for a four to six year old, I think is unforgivable.
21:42Yes, we've missed illustration on two pages, but we've got a book.
21:46Yeah.
21:47I think those two pages, what we can say is that kids can draw.
21:49Yeah.
21:50They can put their imagination in.
21:527pm.
21:54Stories told.
21:56We've done it.
21:57We've made a masterpiece.
21:58An absolute masterpiece.
21:59I am very proud of every single one of you.
22:01Yeah.
22:02And let's just hope the design team will pull through.
22:04Books designed.
22:05The story of Zabori is done.
22:07Let's see what others think of it later.
22:08Bless you guys.
22:09All right, let's make a move.
22:10For both teams, bedtime.
22:118am.
22:12So I'm really excited to see the product that you've come up with.
22:25I'm not open.
22:26It's going to be fantastic.
22:27Can't wait.
22:28Andrea's team meet their main character.
22:30Okay, so I want to introduce you guys to Zabori.
22:33Oh!
22:34That is so cute!
22:37I actually love that thing.
22:38Oh!
22:39I love it.
22:40It's really cute.
22:41For Marcus' boys.
22:43The suspense is killing me.
22:44Oh, man, I'm so excited.
22:46Astro has landed.
22:49Wow!
22:50Okay, he's got a flag, you big boys.
22:53Wow!
22:54Yeah, I think this is fantastic.
22:55This is exactly how I envisioned it.
22:56Well, I'm pleased you like it,
22:57because we didn't have much to go on,
22:58but we just took an educated decision on what we thought.
23:00What do you mean you didn't have much to go on?
23:02Obviously, we had Astro.
23:03Yeah.
23:04That's all we had.
23:05Sorry about that, but yeah,
23:06I think this is in line with our, you know,
23:09vision of what we wanted to do.
23:10I'm very happy.
23:14Next for the girls.
23:16Bang, bang, bang.
23:18Zabori fell over his laces.
23:20His face went bright red.
23:22The big reveal of Zabori's story.
23:25It was all just fine.
23:30First impressions.
23:31I think it fits the bill.
23:32Can I just add, sorry, sorry to put a dampener on it.
23:35I just feel like it might be difficult to explain
23:37how the zebra got the stripes,
23:39because that should have been in the storyboard.
23:42My priority was to have a completed book.
23:45There were no point in having.
23:47And do you know what?
23:48We literally had ten minutes to do the rest of it.
23:50Kasia.
23:51This is what it was yesterday morning.
23:53You're interrupting constantly.
23:54With who?
23:55Because I was doing the...
23:56You're doing it right now.
23:57People keep talking over each other.
24:00And if I'm gonna be honest with you,
24:02if you worked for me,
24:03you wouldn't be working for me anymore.
24:05Across the hall...
24:09He really needs to poo.
24:15The boy's toilet-themed tale.
24:18I'm just imagining like me and my four-year-old son
24:21sitting there reading this.
24:22Amazing.
24:23Why is there no illustrations on this page?
24:27What happened?
24:28It just got missed.
24:29And that's what I picked up,
24:30because I was counting the pages.
24:32And you told us right at the end
24:33and you said that you figured it out earlier
24:34and didn't say no.
24:35No, I was...
24:36Sorry?
24:37I was counting the pages,
24:38but you were so sure of yourself, Kieran,
24:40that you knew exactly what you were doing.
24:41What were the pages there?
24:42There was whole illustrations and graphics
24:43that were missed.
24:44So, Dan, was that on you?
24:45So...
24:46No.
24:47Who was responsible for that?
24:48I guess it was you, Kieran,
24:50were ultimately responsible.
24:51I think, yeah.
24:52That's not good at all.
24:55Those two pages have really irked me.
24:57There should have been some sort of point
24:58in which they said,
24:59actually, let's review what we're doing.
25:01I could blame individuals,
25:02but at the end of the day,
25:03it's a group effort.
25:04So, I just think, yeah, it's ridiculous.
25:06I can sense a bit of friction in the sub-team.
25:08Absolutely.
25:09Because of that,
25:10I want to actually make some changes.
25:11Dan, you're going to swap with Tan
25:14to join us to do the presentation and the pitching.
25:16Just because I want to supervise you myself.
25:21So, the people going to consumer research are
25:25Karishma, Carrington, Roxanne and Levi.
25:29I know that we started on a negative.
25:31Positive mindsets, let's go,
25:33because we need to do excellent today.
25:35OK?
25:36Yeah.
25:37Let's do this.
25:399am.
25:40Today, half of each team will prepare their pitches.
25:43So, I would really like to introduce...
25:45Of course, yeah.
25:46I'm going to absolutely kick energy and emotion into this
25:48and really bring it to life.
25:49Amazing, Connor.
25:50While the rest gather feedback on their fairy tales.
25:54It was a bit frosty in there.
25:56There was tension between the PM team.
25:58Let's just hope that they can deliver in this page.
26:02Central London.
26:04Are we excited?
26:05Yeah!
26:06Love it.
26:07Love it.
26:08Love it.
26:09Hoping for an out-of-this-world response.
26:11Everyone's got a book.
26:12Everyone's got one.
26:13The boys.
26:15He is not scared of any planet in the universe.
26:20Except for one.
26:23Do-do-land.
26:24Dun-dun.
26:25Dun-dun.
26:31OK.
26:32I saw a few smiles here and there.
26:34But what did people think of the adventure that Astro went on?
26:37She said it isn't that funny.
26:39Oh, OK.
26:40OK.
26:41Did you not find it very funny?
26:43No.
26:44Do you want to hear it one more time?
26:47No.
26:48OK, that's OK.
26:51This is meant to be a fun adventure book, and no kids laughed.
26:55So we're going to struggle selling this as a fun, adventurous book
26:58if the consumers of the book aren't enjoying it.
27:00We should have been funnier, really, shouldn't we, for a funny book?
27:03And there's no pictures on there.
27:05Yes.
27:08Down the hall... Shall we do the big reveal?
27:12Ta-da!
27:13Wow!
27:15Isn't he so cute?
27:16Yeah, he looks cool.
27:18Zabori's team come face-to-face with five-year-olds.
27:23Bang! Bang! Bang!
27:25Zabori fell over his laces.
27:27His face went bright red.
27:30But it will be just fine.
27:34Hands up if we love the book.
27:36Was it interesting? Yeah.
27:37Super fun book? Super fun? Yes.
27:39Did you understand a bit about the stripes?
27:42So we had Zabori with no stripes,
27:45and then Zabori with stripes at the end.
27:48No.
27:49Oh, OK.
27:534pm.
27:54Hi!
27:56Ahead of the pitches.
27:58They didn't understand, like, why has the zebra acquired more stripes?
28:02They had just no idea.
28:04For both teams, we had no real laughs in the room, and there was not really a lot of engagement
28:10on the faces.
28:11A chance to check it.
28:13You know the two blank pages?
28:15I don't want to know about that one.
28:16No, no, no.
28:17I do.
28:18I want to know the problem.
28:19I don't even want to think about the negatives.
28:20The whole point of consumer feedback is to get the negatives so we can work on the negatives
28:23and use it as positive.
28:24So, lads, come on.
28:25We don't have enough time.
28:26I am going to make a conscious decision to say, let's just forget about the negatives.
28:29We are trying to sell this book.
28:30I think you split it to a vote, man.
28:31I know.
28:32I don't even want to take this one to a vote.
28:345 p.m.
28:37Arriving some of Britain's biggest booksellers, all with the potential to buy stories in bulk.
28:47Ready to launch...
28:48This is a horror movie or something.
28:50...Marcus's Boys.
28:53Welcome everyone.
28:54We are here to present to you Astro and the Three Aliens.
28:59Ladies and gentlemen, please keep arms and legs inside of the spacecraft as we get ready
29:06to blast off out of this world.
29:09Ladies and gentlemen, I'm going to ask you to count down with me.
29:125...
29:134...
29:143...
29:152...
29:161...
29:17We have takeoff!
29:20Good.
29:21He's absolutely so energetic.
29:23So energetic.
29:24Yeah.
29:25Astro needs a poo.
29:27He is not scared of any planet.
29:30Except for one.
29:32Doo-doo-land!
29:34Dun-dun!
29:35Pfft!
29:36Oh, look.
29:37Them two are a bit frowning.
29:39Please, Roo.
29:40Can I do a poo in your loo?
29:42Pfft!
29:43But...
29:44Oh, no!
29:45This loo is too big!
29:48Across town, trotting in with her tribe, mum of five, Andrea.
30:01Welcome.
30:02Erm...
30:03Educational books are quite a big thing.
30:07Erm...
30:08Children from birth, it's really good to read to children, read books.
30:15It's very educational.
30:17Erm...
30:18Erm...
30:19And I think it's a story about a boy who's a zebra on his first day at school.
30:26And he's got worries.
30:27And we're sort of saying, that is fine.
30:33It was Zabori's first day at school.
30:35He was feeling worried.
30:37Bang!
30:38Bang!
30:39Bang!
30:40Zabori fell over his laces.
30:42His face went bright red.
30:44But...
30:45It will be just fine.
30:47Zabori looked out of the window as the bell rang.
30:51Ring, ring!
30:52Guess who he saw?
30:54His mum!
30:56It was all just fine.
31:02Pitch is over.
31:03Hello, Chris.
31:04Nice to meet you.
31:05Teams have one hour to secure sales.
31:08What do you think about our show?
31:09Other than the word poo?
31:11Where's the funny in that book?
31:12Because we can't find it.
31:14Aiming to seal a deal.
31:16Took a look at foils.
31:17They do not look happy.
31:18Connor, I need you to go in and sweeten them up.
31:20With one of Britain's biggest bookshops.
31:22Astro and the Three Aliens, when we came up with the concept,
31:25it was really meant to be engaging.
31:27Connor.
31:29I couldn't find something in it where I was like,
31:32this is the main purpose and this is what makes this book individual.
31:35With the audiobook, with the caricature,
31:37it's really about bringing the words on the page to life.
31:40I mean, before we go into that, I was going to say,
31:43maybe, could we perhaps consider maybe a smaller amount of units
31:47just to see how things go?
31:48My question is, what would make them think this is the funniest thing
31:51on the shelves that they can buy?
31:53I think that's where Astro really comes into it.
31:55I mean, I mean, just to obviously go back to my point,
31:59even if we can trial just a few units to see how things go.
32:02I think we would go for ten.
32:04With ten units.
32:07I'm quite frustrated.
32:08Marcus trusted me with this negotiation,
32:10but trusted himself more to close it,
32:12but asking them initially for a low number,
32:14I'm lost for words.
32:16I was building the rapport, which takes time.
32:18We don't have time to build that rapport.
32:20We need to get straight to the point.
32:22I do think there is something in letting the person who's pitching pitch.
32:25On the other team...
32:28We really like it.
32:29We think the character of Zabori is just great.
32:32While Pasha pins down a deal...
32:34The most we would take initially of something like this would be about 500.
32:37Thank you so much.
32:38Thank you so much.
32:39Trying to steer a major sale...
32:42We put a load of passion into this,
32:44because we all can resonate one way or another,
32:46especially if we've got children.
32:47Lorry driver Levi.
32:51Talking about the units of the item.
32:53So our initial order would be to order 50 copies.
32:56Could we push 200 units on the first one and then go from there?
33:01Can we go ahead with that one?
33:04No.
33:05No?
33:06What...
33:08With you, you'll be supporting us a lot.
33:11If we could just push to 100,
33:13we would really appreciate that.
33:15The support to our book, if possible, please.
33:19We'll go to 75.
33:20OK, so we'll shake on that then.
33:22Thank you for your time.
33:23Thank you very much.
33:28I would love to know your thoughts and feedback, Victoria and Melissa.
33:30Can you explain this?
33:32While Connor tries to fill in the blanks...
33:34Yes, so children would be able to draw and bring to life Astro on his adventures.
33:39It honestly just looks like you've forgotten to build a page.
33:43In talks with high street giant Waterstones...
33:46It's a little confused.
33:47When you read it, we didn't know if it was supposed to be funny.
33:50Tanmay.
33:51Do you think it's something we may be able to try in one or two stores?
33:55Maybe 50,000?
33:5660,000?
33:57How many?
33:58Like, we could do, like, 50 to 60,000.
34:0050 to 60,000?
34:01No, I don't know.
34:02Could we potentially try a smaller volume?
34:04Try ten copies.
34:05Could we perhaps try a thousand copies?
34:07No, we're not going to take a thousand copies.
34:08How many would you feel comfortable taking?
34:10I just said we could take ten.
34:13Just, I need to know, where did that figure just come out from?
34:16I had to because we needed to finish and move on to a new retailer.
34:19I know, but...
34:20By the time you said 60,000, you scared her off.
34:27On the other team...
34:28You are actually the first online retailers that we are so interested in getting Zabori's story into.
34:34While Karishma faces client feedback...
34:37I really liked the stripes. I mean, it was such a good idea.
34:40But it kind of didn't go anywhere.
34:42Talking up a deal with children's retailer Natural Baby Shower...
34:47What did you honestly think about our story?
34:49Vanessa.
34:51Well, we love Zabori.
34:52We thought it was very creative, very imaginative, and we can see that it will work for the back-to-school story for us.
34:58That's a big market for us.
34:59Oh, wicked.
35:00So it leans into that well.
35:01What's your usual selling units? Like, what do you normally do?
35:04For something like this, we'd probably be looking about 1,200 units initially.
35:1330 minutes to go.
35:14What did you think of the book? Honest opinions.
35:16While Rothner hears some hard truths...
35:19And I'm quite concerned by the bang, bang, bang.
35:22It almost feels like he's been shot.
35:25For the boys...
35:26You saw the pitch?
35:27Yeah.
35:28Loved it?
35:29Loved the pitch.
35:30Fantastic!
35:31...aiming to complete...
35:33I thought the pitch was maybe better than the book itself.
35:35Okay, but we all come as one, so that's fine.
35:37...essex estate agent, Kieran.
35:40Well, I think the thing is, the book feels a bit unfinished.
35:43Okay, in terms of...
35:45I mean, there's a blank page in it.
35:46Yes, so that's for the children to open their mind and illustrate their own map of that galaxy.
35:51I don't think that's immediately obvious.
35:53Ah.
35:54The subject matter's great.
35:55Brilliant.
35:56What four to six-year-old doesn't love poo and space.
35:58Exactly.
35:59In terms of the colouring, I really feel like it pops.
36:02It is good, yeah.
36:03Yeah.
36:04So how many would you like?
36:05I think we would put a maximum order in for 50.
36:09100?
36:1050.
36:11Could we shake on 70?
36:12I think 60 and we'll show you colouring.
36:1465, meet in the middle.
36:1660.
36:1763.
36:18Done.
36:1963.
36:21You've actually done really, really well there.
36:23I love the energy.
36:24I mean, I just like to say, guys, I do sales for a living.
36:27And there, I hope you've just seen, that is what I do.
36:30It's almost like Marcus forgot that in this whole entire process.
36:33I don't design books.
36:34Right, guys, we need another deal. Let's go.
36:36Let's go.
36:38Five minutes to go.
36:40The message wasn't entirely clear.
36:42You can see him sort of gaining his stripes, but it's not in the narrative.
36:46Right, okay.
36:47For both teams, toilet humour is a huge thing.
36:50Who as a word is funny, but that can't be your entire thing.
36:55A final push for deals.
36:57Hello, can you shake on it?
36:58Shake on it.
36:59Amazing.
37:00Fantastic.
37:01Thank you so much.
37:02Can we get to six?
37:03Thank you so much.
37:04Thank you so much.
37:05Thank you so much.
37:07We were wondering if we could get to 330.
37:09Fine.
37:10Yes.
37:11Thank you, sir.
37:156pm.
37:16We honestly tried our best.
37:17That's all we could say.
37:18And I'm sure everyone here has done the same.
37:20Yeah.
37:21Tonight, sales will be counted.
37:24Obviously, it's been tough.
37:25It's not been easy.
37:26But we've done it.
37:27And our star man over here.
37:29And some big numbers as well.
37:30Let's go.
37:33Tomorrow in the boardroom, the final chapter.
37:37Good evening, Dave.
37:38How are you feeling?
37:39Yeah, not great after yesterday's performance, I'm going to be honest with you.
37:51There were a few people in our team pretending they were the project manager, making decisions.
37:56And who do you think that was?
37:57You.
37:58If we do lose the task, I will tactically bring in the right people in order to save myself.
38:10I didn't sleep very well last night.
38:12I'm just crossing my fingers and praying that the other boys have smashed it out of the park.
38:17Me being PM, it is putting pressure on me going into the boardroom.
38:21But I'm definitely not going down without a fight.
38:23You can go through to the boardroom, Mark.
38:45Right.
38:47Unfortunately, Levi's sick today.
38:50So he can't be in the boardroom.
38:52So this task was all about making a kid's storybook and audio book.
39:00So we'll start with the boys.
39:02Now, Marcus, you put yourself forward as the project manager. Is that right?
39:09Yeah, I've got a son. He's four years old now.
39:12I thought as though also you were really disappointed, rightfully so, in the last task.
39:16And I thought as though I put myself forward to actually showcase what a proper project manager should be.
39:20Yeah. So tell me, what's the story?
39:23So we left our brainstorm having a character in space who's on a spaceship who needs to do a poo.
39:28And a twist on a modern fairy tale, which we agreed was Goldilocks and the three bears.
39:34Goldie plops.
39:37Goldie poops.
39:38You didn't think of that one, did you?
39:41Now, did you design this?
39:43The design team designed the character, yeah.
39:45This is Astro.
39:46So after the initial meeting in the morning, we had no brief in terms of what the team wanted it to look like.
39:53All we had was Astro the astronaut.
39:55I think it was a brilliant job.
39:57Yeah, we really liked the figure.
39:58Yeah.
39:59Right.
40:00Stick it on there.
40:05Astro needs a poo.
40:07Good.
40:08Checks his map for where is close.
40:10And all he sees is doo-doo land.
40:14Dun-dun.
40:17Right.
40:18Close encounters of the turd kind.
40:20Yeah.
40:22Now, what did the children have to say?
40:24None of them, when listening to it, actually laughed out loud.
40:27I think what they found that was initially was a storyline.
40:29They didn't find it, you know, that funny.
40:32And then we got a couple of blank pages.
40:35What went wrong there?
40:36The problem was bad management.
40:38What you should have done was go back through it.
40:40Lord Trigger, we knew we couldn't polish a turd.
40:42But at the same time, we knew this was the actual book that we had in front of us.
40:46We had to make the best out of a bad situation and pitch it to the best of our ability.
40:50The retailers said it was quite a strong pitch.
40:53But they say the product let it down.
40:56Wasn't funny or original.
40:59Right.
41:00OK, then.
41:01All right.
41:02Well, I've got the picture of what went on there.
41:04Let's talk to the ladies now.
41:06Now, Andrea, you put yourself forward as the project manager.
41:09I think you've got five kids, right?
41:11That's right.
41:12And also something to do with a school somewhere?
41:15A school governor.
41:16School governor.
41:17And did I hear you say you'd written the book?
41:19The school had written a book, yeah, for children.
41:21Yeah.
41:22I thought she wrote the book too.
41:23You said you wrote the book.
41:24You said you wrote the book.
41:25I meant it's in the school where you wrote a book.
41:28OK.
41:29So you come up with this zebra.
41:33So we came up with Zabori being a funny looking zebra.
41:37A zebra in witness protection, I think.
41:42We just wanted the kids to relate to him and we wanted to make him funny looking and exciting.
41:47Yeah.
41:48OK.
41:49And the story team, I hear there was a little bit of argy-bargy going on.
41:55What was all that about?
41:57It was just chaotic.
41:58It was just chaotic.
41:59It was difficult to manage.
42:00And we just weren't getting anywhere.
42:02But it was just shouting over each other constantly.
42:05Sounds like it caused, this caused more strops than stripes, quite frankly.
42:10I think the biggest issue was you lost sight of your story.
42:13Yeah.
42:14How he gets his stripes.
42:15I mean, it just wasn't in the book at all.
42:16We're dead.
42:17Yeah.
42:18The imagery carried the book, essentially.
42:20Yeah.
42:21Absolutely.
42:22Can you listen to this thing here?
42:23Yeah.
42:24Thanks.
42:25Let's have a listen.
42:29It was Zabori's first day at school.
42:31He was feeling worried.
42:33But it will be just fine.
42:37Bang!
42:38Bang!
42:39Bang!
42:40Zabori fell over his laces.
42:42His face went bright red.
42:44But it will be just fine.
42:48That's it.
42:49And magically, it looks like he's had a fight with marker pens.
42:53Yeah.
42:54Who did the pitch to the customers?
42:57So, I started with the introduction.
42:59We'd not...
43:00You fluffed your lines.
43:01Yeah.
43:02Didn't you fluff your lines a bit?
43:03Possibly, yeah.
43:04I mean, the retailers, I think they found that the design and character is good.
43:09But the story really let it down.
43:11Yeah.
43:12Right.
43:13Well, I think it's time to see how we all got on.
43:16Tim, can you tell me how your team did with the retailers?
43:20Well, after their positive pitch to the retailers, the total orders they walked away from with five retailers committing to sales was 419 units.
43:31Right.
43:32Right.
43:33Karen, exactly the same thing.
43:35Well, it's a shame you didn't get the story right because actually I think you would have got huge orders.
43:40But you did well.
43:41Eight of the retailers, all of them, ordered from you.
43:44And a lot more orders than the boys.
43:472,855.
43:50Well done.
43:52Very good.
43:53Off you go back to the house and I'll see you on the next task.
44:12Well done, girls.
44:14Well, I think it's fair to say at the end of this, you won't all be living happily ever after.
44:20I suggest you go off now and chat amongst yourselves.
44:26I'll call you back in later and we'll get to the bottom of where all this thing went wrong.
44:31Yeah?
44:32Off you go.
44:41Guys, we won.
44:42Congratulations, guys.
44:43Yeah.
44:45Bit disappointing on the story side of things, but a lot of it was down to, like, the design team end of the day.
44:50So I feel like credit should be given to where it's due.
44:53I disagree.
44:54Credit is given to a team.
44:56All along I said it's teamwork.
44:58It's not individuals.
44:59There's no point in arguing when you're not even listening to me.
45:02Right, boys, I'm very disappointed.
45:03I feel as though the problem here lies with the design.
45:04That's me being brutally honest.
45:05But in the brief, we didn't get, you didn't tell us, for example, colours.
45:06You didn't tell us.
45:07But this is the role of the design team, isn't it?
45:08Yeah.
45:09Okay.
45:10When do I design?
45:11Yeah.
45:12I sell.
45:13And I prove myself in the soul.
45:14How many did you sell to?
45:15Sales aren't my strong point.
45:16Designing books ain't my strong point.
45:17No, no, no, no.
45:18Do I design books?
45:19No, no, no.
45:20Do I design books?
45:21No, no.
45:22No, no.
45:23No, no.
45:24No, no.
45:25No, no.
45:26No, no.
45:27No, no.
45:28No, no, no, no.
45:29No, no, no.
45:30I don't, I don't...
45:31Do I design books?
45:32No.
45:33Ultimately, the failure of this task is down to Kira.
45:36Providing us an unfinished product, the retailers were not happy about that.
45:39And as sub-team leader, it's down to you.
45:41When it came to the design, you guys did not execute it how you should have done.
45:45Everything we did, no problems with it.
45:47No, but the story didn't flow.
45:49There was no laughter when they were reading it.
45:51No one was laughing.
45:52When you read the story, didn't you all laugh?
45:53Not really.
45:54I feel that Marcus is completely putting the blame onto the design team, which is not
45:59the case.
46:00Obviously, there are aspects that we are at fault.
46:02However, the main problem lies with the story.
46:04At the end of the day, I don't think the story was a problem.
46:07I do think it's to do with the design.
46:08The retailers said it was the story as well.
46:11So why aren't you listening to them?
46:12Like, you didn't want to listen to the negative feedback.
46:15Marcus will not listen to the experts.
46:17They did not like the story.
46:19Yes, the book was unfinished, but it's still sold.
46:21I can sell the unsellable.
46:23Yes, so I've heard a lot.
46:24I now have a very important decision to make.
46:26Let the war begin.
46:37Yes, could you call the candidates in place?
46:40Marcus, you said that you became the PM, so you could show me what a proper PM looks
46:57like.
46:58I'm looking at you.
46:59It's a little sugar.
47:00I mean, I feel as though I run my team effectively.
47:03I did give someone a second chance, being Kieran, to be able to redeem himself for the first task.
47:09Can I just add there, sorry.
47:11I didn't actually put myself forward as a sub-team leader.
47:13I'm in sales.
47:14I'm not a designer.
47:15You didn't have turned down the role, did you?
47:16Yeah, exactly.
47:17No, I didn't.
47:18No, no, no.
47:19To tell me you don't write books.
47:21As an estate agent, you write enough bullshit about the properties that you sell.
47:27That's for sure.
47:28We also had another candidate, Dan, that wanted it.
47:31But I feel as though Dan is not confident enough to lead a team just yet.
47:34That's me being very honest.
47:35I mean, Marcus, you didn't really make any decisions at all in this process.
47:38I did.
47:39In this challenge.
47:40I moved you from the design team to my team because you and Kieran were bickering.
47:43But that's one decision I made.
47:44Do you want to care to bring up another so I can shut you down again?
47:47Marcus, you weren't involved in any negotiations, were you?
47:51I actually was.
47:52So there was a point in which Connor was putting himself forward to speak to Foyles.
47:57But I feel as though he was taking too long to get there.
47:59So I then jumped in and I said, look, what's the minimum amount of sales that you can give to us?
48:03If I may interject there, they had a lot of obstacles with the story and the book, the design.
48:08I was just about to introduce our consumer research before Marcus interjected and asked if we could make an extremely small trial offer.
48:17Are you all missing the point here, right, that the book itself was rubbish?
48:25Missing illustrations.
48:27Whose fault was that?
48:29Yes, it was sugar.
48:30That one 100% down to the design team.
48:32I take on my shoulders.
48:33The book isn't complete.
48:35However, I can't take 100% of that because it's the story and the illustration that creates a book.
48:40Yeah.
48:41I would just say, I mean, Kieran, if you were just able to listen a little bit more and take your time and stop creating a chaotic environment, I do believe we could have probably got the book completed.
48:50I have to take responsibility for the missing illustration.
48:53Hmm.
48:54Priyash, you weren't involved in any negotiations.
48:57Oh, he was, Lord Sugar.
48:59He, we were talking to Waterstones.
49:01They didn't have any interest in the book.
49:02Tan then got them to 10.
49:04And then before anyone could say anything.
49:06No, that's a lie.
49:07That is a lie.
49:08What happened was, they said, we would offer 10.
49:10And then I suggested, let's do 50,000 or 60,000.
49:13And then they said.
49:14What?
49:15How many?
49:16That's where it started, Lord Sugar.
49:17We then, they then said, we'll try all 10.
49:18And then, I'm still speaking.
49:19Wait.
49:20Um, I first said, she said 50 to 60,000.
49:24Obviously they said.
49:25What books?
49:26Yeah.
49:2750 to 60,000 books.
49:28Yes, which was probably not a good idea.
49:29Oh my goodness.
49:30But then I got, then I said, what about a thousand?
49:32So we scared them off.
49:33Their 10 order was constellation order.
49:36It was like.
49:37A pity order.
49:38It's most probably just because she drove them nuts.
49:41From what I can understand in many of their stores, they've got a table with one leg shorter
49:47than the other three.
49:48They're using the books to keep them propped up.
49:51That's about it.
49:52That's about all they wanted them for.
49:54Now, um, Marcus, which two people are you bringing back into this book?
50:00Um, Lord Sugar, I would like to bring back Kieran and Dan.
50:05Kieran and Dan.
50:07Yes, please.
50:08Right.
50:10Well, the rest of you go back to the house.
50:14Thank you, Lord Sugar.
50:15Thank you, Tim.
50:16Thank you, Tim.
50:17Take your time, sweetie.
50:21What a mess.
50:22What a total mess.
50:24I'm going to be interested to hear what you've got to say as to why you brought these two
50:28people back.
50:29So if you'd like to step outside now, um, and we'll call you back in later, yeah?
50:35Thank you very much.
50:36I mean, the joke is that the only person coming back from the story team is the project manager.
50:47And the story was absolutely crap to use their own words.
50:52We're born.
50:54Um, sorry.
50:55Um, could you ask Lord Sugar if I could go back in, please?
50:58That's all right.
51:00Yes?
51:01Hello, Lord Sugar.
51:02Marcus would like to come back and speak to you.
51:03Okay.
51:04Send him in.
51:05What can I do for you?
51:06Um, I just had a quick contemplation.
51:08I would like to change my decision.
51:10Um, I actually do want to send Dan back home and bring in Priyash.
51:11But you already said you're going to bring Daniel in.
51:12You must have had a reason for that.
51:13So, um, initially I did want to bring Dan and Kieran back in.
51:14All right, I'll tell you what, get out there and all four of you be coming back in here.
51:15Okay.
51:16Yes.
51:17Yes.
51:18Yes.
51:19Yes.
51:20Yes.
51:21Yes.
51:22Yes.
51:23Yes.
51:24Yes.
51:25Yes.
51:26Yes.
51:27Yes.
51:28Yes.
51:29Yes.
51:30Yes.
51:31Yes.
51:32Yes.
51:33Yes.
51:34Yes.
51:35Yes.
51:36Yes.
51:37Yes.
51:38Yes.
51:39Yes.
51:40Well, that's very unusual.
51:41Very, very unusual.
51:42I mean, the guy puts himself forward as wants to show himself to me that he could be a good
51:55leader of people.
51:56And yet he can't even make a decision.
51:58It's ridiculous.
51:59And, um, you know, I mean, this Priyash fellow, his intentions are well, but unfortunately,
52:05it made no impact to this particular task.
52:08He also made no sales.
52:09And from the sounds of it was interrupting other people trying to do the selling.
52:14That interesting, this Dan fellow is always, this is wrong, that's wrong.
52:18I think if you're going to do anything for Dan, if you're going to keep him in this process,
52:21you must encourage him to speak up.
52:23Yeah.
52:24Yeah.
52:25Kieran, who was on the design team.
52:26He made the second most sales out of everybody.
52:28What he can't get away from, Alan, is that he was the sub team leader and two pages have
52:34no illustrations.
52:35Yeah.
52:36Yeah.
52:37Okay.
52:38Could you send the, uh, four candidates in please?
52:52Yeah, Marcus, tell me, why'd you change your mind?
53:00Um, so upon contemplating, I felt as though not only should I bring in, uh, those individuals
53:06that didn't complete what they were supposed to do or what they were delegated, I thought
53:09I should also bring in those that didn't really pull their weight or do anything at all.
53:13What do you mean?
53:14I give examples.
53:15I don't feel as though you contributed majorly to this.
53:16Okay, firstly.
53:17Do you think you should be fired?
53:18Certainly not.
53:19I think I contributed to this.
53:20Why not?
53:21Okay, not only do I, I'm a good negotiator, I'm a good seller.
53:24You weren't a good seller, he didn't sell anything, but go on.
53:27But, like for example, um, when we were creating Ashland Ashland, I think even Dan was there,
53:31he could, he could see how creative I was given with ideas and flowing and we were kept on
53:35getting shut down, shut down.
53:36Was he creative, Dan?
53:37I do believe he was.
53:38I think it's down to the leadership and the management style that both myself and Priyash remember.
53:42Why don't you speak up?
53:43Are you just sitting back, waiting for people to fall on their swords?
53:47No, that's not correct.
53:48Um, in this task I adapted very quickly.
53:51It was a big wake-up call to myself and I've really put myself out there in this, in this particular challenge.
53:55Where did you adapt then, quickly?
53:57I must say, Dan did speak and share his opinions.
54:00What about you, Kieran?
54:01I mean, you failed miserably last week.
54:04Yes, I...
54:05And you're the sub-team leader.
54:07I've done the best I could with my team.
54:09I don't think your actions show that.
54:11You act like on a high ego, so you treat people beneath you.
54:14Last week, have you been a bit arrogant then towards people?
54:17I think so, and I think Dan would agree.
54:19I think he has, yeah, a few times.
54:21In what way?
54:22I mean, just not listening to people, dismissing ideas.
54:25Who do you think should be fired?
54:27I think Kieran and Marcus.
54:28I agree, Kieran and Marcus.
54:30But two of them?
54:31Because I feel, Marcus, there was no leadership.
54:33You didn't set us a brief.
54:34We didn't have no instruction of what you wanted in terms of character, but...
54:38No, but you knew that it was a five-year-old astronaut, right?
54:40But where do I...
54:41So you just wanted the design team to go with that?
54:43You didn't want to tell us what you wanted?
54:45It's a five-year-old astronaut.
54:47Work with it.
54:48Well, Marcus, the story is the biggest issue.
54:52There was no point to it.
54:53Yes, Lord Sugar, I know the story is not good at all, but the fact that it was finished,
54:58I feel as though it meant that we have done...
55:00We did a lot better.
55:01Can I just add, sorry, I've admitted I take full responsibility of the book.
55:06You're sat there still arguing your story's great.
55:08No, I've clearly said that the story was not a good story.
55:11So why are you not from the story team here?
55:13Again, hold on, Priyash.
55:14So where's the story team?
55:15Again, I am the one from the story team that's here.
55:16OK, OK, listen, I think I've had enough for this.
55:19I'm going to make a decision now.
55:21So, here's my view.
55:24Kieran, you're a typical estate agent.
55:28You might be a good salesman, but you know, you had failure last time.
55:34Books you know nothing about at all.
55:37Dan, I think you're quite a clever person.
55:42But I do worry that you're waiting for people to fall on their sword.
55:47And Priyash, you can talk the hoeing legs off a donkey.
55:50Would you make me a PM for the next task?
55:52No, I don't want to hear any more.
55:53I don't want to hear any more from you.
55:54I'll give it.
55:55I'll give it.
55:56I'll give it.
55:57Marcus, you claim they could show me what a proper PM looks like.
56:03Well, I've got to tell you, you ain't showed me nothing.
56:07But, Kieran, I think it is regretful that there's an attitude about you and whether you could be one of my business partners.
56:22But having said that, I'm going to conclude today that, Marcus, you're fired.
56:31Thank you, Richard.
56:32Now, you three have got to up your game.
56:48Okay, go on.
56:49Off you go.
56:50Thank you, Richard.
56:51Thank you, Tim.
56:53Thanks, Brady.
56:58I didn't expect to be fired.
56:59I put myself away as PM.
57:01I thought it would be appreciated in the sense of, you know, I'm taking a risk.
57:04But here's where it is, onwards and upwards for me.
57:10The boys are so cocky.
57:11What's all this big man energy, all this personality?
57:14And then in a boardroom, they write about poo.
57:24Is that it? Is that it?
57:25Come sit, come sit.
57:30So, Marcus basically asked me and Kieran to come back and kind of change the decision at the last minute.
57:36And my face just dropped.
57:38I think Marcus just spoke too much in there.
57:41And the fact he changed his mind really annoyed him.
57:44Did he make the right decision?
57:45Did Lord Sugarfire the right person?
57:46No, I think ultimately...
57:47No, Dan told him to do a double, me and Marcus.
57:50No, I don't know.
57:51No, I don't know.
57:56Now, 17 candidates remain.
57:59The search for Lord Sugar's next business partner continues.
58:06Next time...
58:07Now, this task is all about turning poultry into profit.
58:11Oh, Dan, Dan, Dan, Dan, Dan.
58:13Chicken...
58:14Chicken and mushroom pie, anyone?
58:16Versus egg.
58:17If we don't make any money, we will lose.
58:19Guys, I'm getting stressed, man.
58:20And in the boardroom...
58:21Bloody hell, you tend to piss off?
58:24Feathers fly.
58:25You're fine.
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