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00:00It's the toughest job interview around.
00:03Lord Sugar's on the hunt for a brand new business partner.
00:06There's no VAR in here. I make the final decision.
00:10Fighting it out for his funding, 18 ambitious entrepreneurs.
00:15Move, move. Let's go, let's go.
00:17All right. It's down there.
00:19It's a deal worth fighting for.
00:22That's too much. Can you please listen?
00:24Don't worry. Don't worry.
00:25Chill out. Come on in.
00:2718 candidates.
00:29I've had enough.
00:30It was like this all day.
00:3112 tough weeks.
00:33If I wanted an easy life, I'd turn the whole bloody lot of your home now.
00:37One life-changing opportunity.
00:39You're fired. You're fired.
00:41It's a total disgrace. You're fired.
00:52Previously...
00:54I'm sending you to Dubai.
00:56Victoria laid out her local knowledge.
00:59People in Dubai, they pay good money.
01:02But her pricey pitch...
01:03The final, final number we can work with is 1,600 per person.
01:06Left her clients feeling shortchanged.
01:09How many people here got hot plates so far?
01:11I will definitely get the food to you ASAP.
01:14Rochelle promised the delights of the desert.
01:17He would like for it to be as luxurious as possible.
01:20OK.
01:21But her away day ran dry.
01:23You guys are limiting water.
01:25In the boardroom...
01:26They opt for a refund of 60%.
01:28Victory for Victoria.
01:30You won.
01:31Wrap knuckles for Rochelle.
01:34I'm so bitterly disappointed.
01:36But Joe was shown the door.
01:38You're fired.
01:40Now, ten remain to fight for the chance to become...
01:43Lord Sugar's business partner.
01:464am.
01:47Hello.
01:48Lord Sugar would like you to meet him at St Paul's.
01:49The cars will be outside in 20 minutes.
01:5220 minutes.
01:53St Paul's.
01:54Morning, lads.
01:55St Paul's is where we're off to.
01:56What do you guys reckon it is?
01:57I don't know.
01:58Maybe it's marriage.
01:59What's St Paul's?
02:00I think that's the big church dome thing.
02:01Pop into the rooftop bar.
02:02Yeah, maybe it's design a cocktail.
02:03Dancing with that moon in here.
02:04today's your day to shine.
02:21Yes, Marnie, as project manager.
02:30Regardless of the nature of the task, I'm definitely going to put myself forward for
02:43project manager.
02:44I'm not wasting this outfit on not being PM, I'll be fuming.
02:53In the heart of the city of London, St Paul's, one of the most famous cathedrals in the world,
03:04a monument famed for its iconic design.
03:23Good morning, and welcome to St Paul's Cathedral.
03:31Originally set up for the choristers, there's been a school associated with the cathedral
03:37for 900 years.
03:40Now for your next task, I'd like you to design a brand new children's lunchbox, aimed at six
03:47to eight-year-olds, you'll also create an accompanying app that encourages healthy eating.
03:56Once you've created your lunchbox and app, you'll pitch it to two major retailers.
04:02The team that secures the most orders will win, and on the losing team, at least one of you
04:08will be fired.
04:09So I'm going to mix the teams up a little bit.
04:11I'd like Simba and Danny to swap with Sahel and Marnie.
04:20So, everything clear?
04:22Good luck.
04:23I'll see you in the boardroom in a few days' time.
04:25Off you go.
04:28Two days to take a bite out of the market by creating a children's lunchbox and app.
04:34Hi, Apex.
04:35It's good to be here.
04:36Hi.
04:37Welcome.
04:38First on the menu, pick a project manager.
04:41This is the perfect task for me.
04:43I have a martial arts business.
04:44We focus a lot on kids at the six to eight market.
04:47I know it pretty well.
04:48I also would like to put myself forward for PM.
04:50I don't know much about children, but I think this task will be one or lost on the design element
04:56and the creativity element, and I do think I'm strong in that area.
04:59But that said, you know, design is something like this.
05:00I haven't done it before, but visions-wise, I think I'm one of the strongest people to be leading
05:03this.
05:04I think, Sahil, you've got the experience with children.
05:07I personally would put my trust in Sahil today.
05:09I vote for you as well.
05:10I think in the interest of time, let's just say it's you.
05:12Great.
05:13Perfect.
05:14Well, let's get cracking then.
05:16Product design is something I do on a daily basis for my company.
05:21Already heading up the other team.
05:24And I would really, really love to take the reins on this task.
05:26OK, Debbie it is.
05:27OK, perfect, guys.
05:28Salon owner Dani sets out her vision.
05:32My initial concept, I would love to base in a secret garden.
05:36I had the idea of a character called Munch, and the brand name would be Munch Loves Lunch.
05:41And I was thinking a caterpillar.
05:43The only thing about the caterpillar was like maybe it was just a bit too young for the six- to eight-year-olds.
05:47Yeah, and we could even, rather than kind of looking like your standard caterpillar, there could be a different fruit or a different beige on each kind of little section of him.
05:54Friendly face.
05:55But let's just remember six- to eight-year-olds, they're normally watching, like, you know, older cartoons.
05:59Colour-wise, I was thinking green, yellow, orange, something really bright and appealing.
06:04Perfect, guys.
06:06I'm just not really sure whether a caterpillar is something that is going to relate to the target market of six- to eight-year-olds.
06:13I feel like it's more preschool vibes.
06:15But I think we're definitely all on the same page here.
06:21Crowdsourcing concepts from his team.
06:23Let's quickly whizz around the room and see what everyone's got.
06:26Sir Hale.
06:27My idea is a treasure chest lunchbox, and the character could be a pirate.
06:32And I thought that the app could be a map, and at which point the kid has to eat the food.
06:37Each food that they represent a key, and the key will then open the box.
06:40Yeah, yeah.
06:41But definitely the treasure chest idea was really good.
06:43I've actually drawn it out, and I've also drawn out what I would envision the app to look like.
06:47You can have a look at it if you want.
06:49That's interesting. That's exactly what I've got as well.
06:51Treasure chest. I think that's a good one to go with.
06:57I drew a really elaborate picture of a treasure chest.
07:00I had a very clear vision.
07:01And then I looked over, and Sir Hale had a very simplistic version of what I'd drawn.
07:06I feel like someone's copied my homework.
07:08A treasure chest lunchbox. How does that sound?
07:10That sounds good. Amazing. Great.
07:13On the other team...
07:14So the team split on the branding team is going to be me and Mark.
07:17And on the app team, it's going to be Simba, Vic, and you, Megan.
07:20While Danny runs through responsibilities...
07:23Simba, I would love it if you could be the sub-team leader for that team.
07:26Be honoured. Yeah? Perfect.
07:29So, Marnie, Rochelle and Avi, I'm happy to put you guys on the app team.
07:35But you will also design the character.
07:36I would really prefer to be on the branding and the logo.
07:39I think I've got the vision of what it would look like.
07:41I've even got names, and I think I'd be stronger there.
07:44The character design is going to be one of the key parts.
07:46I feel like you'd be great at creating the actual pirate and coming up with those ideas.
07:49I've made my case.
07:51I think I should be on the branding and logo team.
07:53OK.
07:54I mean, in terms of design in the box, we've got it there.
07:57I think that's going to be simple enough.
07:59The name and logo, that will be very, very simple as well.
08:01So here's what I'm thinking.
08:02One, two, three. You guys should be on the app team.
08:05OK, cool.
08:06Marnie has all the ideas, and she wanted to go on the branding team.
08:11So Hale said, oh, no, that's far too simple.
08:14You go and do the app.
08:15I'll go and do the branding.
08:16I mean, it's simple.
08:17Is that why he wanted to do it?
08:19OK, right.
08:20Sub-team leader.
08:21I think a lot of that was sort of ideas that I was thinking anyway.
08:26So I'd be happy to.
08:27Marnie, you're on the same page as me.
08:29But what I'm going to do is put you, Rochelle, as sub-team leader.
08:32Great.
08:33Amazing.
08:3511am.
08:38Half of each team head off to create lunchboxes.
08:45While the rest get a chance to chew over the app.
08:50I just don't think we're in the right teams.
08:52I agree, 100%.
08:53I think Sahel sort of had it in mind where he wanted to be
08:57and then plotted us all around that,
08:59as opposed to what would have genuinely made the most sense for the task.
09:02Yeah.
09:03Central London.
09:06Base for both teams.
09:09Hi.
09:10Hi, my name is Simba.
09:11Nice to meet you and this is my team.
09:12Nice to meet you.
09:13Leading animation company King Bee.
09:15So this would be a good sort of foundation.
09:17Sure, sure.
09:18Brilliant.
09:20Creating a character for their brand.
09:21We would like to start drawing our pirate.
09:24We want to go with a darker skin tone.
09:26Court advocate Marnie argues her case.
09:29So we could get it a little bit more like that, Kate.
09:32And then a tiny bit smaller.
09:33It does need to be perfect.
09:34Like a little bit smaller.
09:35Let's just give her like one instruction at a time.
09:37Okay.
09:39And then ears either side can just be copy and pasted.
09:42I wouldn't even worry about the ears at the moment.
09:44I'd worry about just getting the body down.
09:47Maybe one arm bent.
09:48So we're getting that sort of, you know, hand on hip on that side.
09:52Yeah.
09:53Color wise, I think...
09:54Let's try the purple.
09:55We want it to be interactive.
09:57Guys, I don't think we should go purple.
09:59I just don't think purple works for the theme of what we're doing.
10:02I don't think purple is a pirate.
10:03Why is the theme?
10:04I think we should go blue.
10:08It's very clear to me that Marnie is struggling with the fact
10:10that she is not the sub-team leader.
10:12She is continually trying to override my decisions.
10:14It's a principle thing.
10:16And unfortunately, Sir Hill made his decision and she needs to abide by it.
10:19So a big gold key.
10:20We'll do the silver hook and then we'll do it.
10:22I think gold.
10:23No, I don't think gold and gold will work.
10:24I think you need to do the key gold and then the hook silver.
10:27I think do it gold because then it looks like the hook of a chain.
10:32Just to make sure that we are appealing to six to eight-year-olds,
10:34we should make the caterpillar as human-like as possible.
10:37Set on giving their caterpillar street cred...
10:40We should add some accessories as well,
10:42just to make this character a bit more cool.
10:44Megan, Simba and Victoria.
10:47So I'm thinking like the caterpillar's feet, like the trainers on there
10:50and I think it would be a nice idea to have a watch on there as well.
10:53Maybe we can add a car.
10:55Are we going backwards in the car?
10:56Are we going backwards in the car?
10:57Yeah, we're going backwards in the car.
10:58Are we going backwards in the car?
10:59We've got to keep it cool, Matt.
11:00So for the face, can we get the eyes and a smile with teeth?
11:03Yeah.
11:04And then can we have the teeth white?
11:06The caterpillar is naked.
11:08If we draw pants, we're going to lose the features of the legs.
11:10So I just think a T-shirt would be enough and we'll have that in red, please.
11:15Yeah.
11:16I think we've got a cool kit there, guys.
11:22At creative agency, Isabel...
11:24Because the lunchbox is in the setting of a secret garden, I feel like a leaf would be really apt.
11:29Salon owner, Dani, highlights her plan.
11:32The base colour, what are you thinking?
11:34I think it would be good to do something other than green.
11:37I think I'd go as neutral as possible.
11:39So white...
11:40I think white is just going to be...
11:42It's going to look plain.
11:43Yeah, I mean...
11:44Yeah, I was thinking banana yellow, which would work quite nicely with the green.
11:47Yeah, I mean...
11:48Perfect.
11:49So, James, I've done a really brief sketch of what I think this leaf could look like.
11:52So, basically, the bite mark needs to go inwards, as if you used to bite into it, like...
11:56Yeah.
11:57Just conscious of taking too much out with that bite mark.
11:59If it takes too much out of your lunchbox, people aren't going to be able to get their own sandwich in there.
12:03Can we zoom that out a little bit and just see what that looks like?
12:06Yeah, I think that's cool.
12:08A key to winning this task is to get six to eight-year-olds to pester their parents to get them the coolest thing since sliced bread.
12:15At the moment, I don't think you can put half a slice in that thing.
12:18There's no space with all the bite marks and the leaf indentations.
12:21That definitely looks like a leaf with a bite out of it, doesn't it?
12:24Yeah.
12:25Yeah, perfect.
12:29Next door...
12:30We are looking at this treasure chest sort of thing that we've got here.
12:33Putting together their pirate-themed prototype,
12:36Bradley and Sahail.
12:39So, in terms of the colour, obviously, treasure chest.
12:41We do want to make it pop out.
12:43So, primary colour brown is what we'll go with.
12:48It looks bland.
12:50It looks very bland.
12:51What else do you think we can add to it?
12:53Let's make these bits look like the wood.
12:56So, we've got a wood grain.
12:57OK, let's go ahead and do that, then, please.
12:59Something like that.
13:00Let me just think.
13:03No, I don't like it.
13:06If we can just get rid of that, please.
13:07We can just go back to the solid brown colour.
13:09That looks good.
13:11Let's just look at this with a set of fresh eyes.
13:14If you were to see that and you had children,
13:16would you buy that from the shop for your children?
13:18I would, personally.
13:19I mean, it looks like something which is different and unique.
13:27When you're designing a product, it is full of energy and ideas
13:31and you bounce things off each other, you try different things.
13:34I mean, this was two blokes in suits drawing a brown box.
13:38Maybe they should have let Marnie come here.
13:41We've brought it to life, basically, which is good.
13:47Mid-afternoon.
13:48I actually think we should go for a quiz
13:50on different food type questions.
13:52Creating an app to give their pirate brand a boost.
13:55They would get a key if they get the quiz right
13:57and then them keys would unlock the box
14:00and that would be the result of the game.
14:02Marnie, Avi and Rochelle.
14:04Yeah, let's put a quiz in.
14:06Yeah.
14:07OK, so, first question, where does vitamin C come from?
14:10You could just put vitamin C is found in all fruits.
14:14Which of the following has...
14:15It might not be, though.
14:16Well, you know what I'm saying, though.
14:17Like, I have the statement at the start.
14:19OK, fine.
14:20Can we have this next question?
14:22Sorry, guys, can I just speak?
14:24We're talking over each other.
14:25I really want to get this done.
14:26So, how many calories do you need to eat every day?
14:28Let's actually talk to them about what a calorie is.
14:30What is a calorie?
14:31A calorie is...
14:32A unit of energy.
14:33Perfect.
14:36The app is meant to be fun and enjoyable
14:38and you use it while interacting with your lunchbox.
14:41I mean, this is calorie-controlling a child.
14:44Where's the fun in that?
14:46So, I think the concept should be you have your caterpillar
14:50and all you're doing is feeding, watering and exercising it.
14:53Creating an app for their leaf-shaped lunchbox.
14:56It's a bit like those things that we used to have...
14:58What are they called again? Tamagotchi?
14:59Tamagotchi, yeah.
15:00And the aim is to get it bigger and bigger and stronger
15:02so that eventually it can turn into a butterfly.
15:04Yeah.
15:05Megan, Simba and Victoria.
15:08So, my initial idea was to do a background of a garden.
15:13Yeah.
15:14And each action button at the bottom can be colour-coded
15:17and then it keeps it nice and easy to grasp.
15:19With the feeding, obviously, you've got, like, forks or something like that,
15:22a knife and fork.
15:23Yeah.
15:24Same with the water, a water bottle.
15:25And the same with the exercise, maybe...
15:27A trainer?
15:28A trainer.
15:29She's got trainers on.
15:30Yeah.
15:31He's ready to go.
15:32Can we add Larry in, please, there?
15:33Where are you, Larry?
15:34Come join the party.
15:35And then a leader scoreboard.
15:36Can't we incorporate the butterfly element here?
15:38So, we'll have the images of the caterpillar,
15:40but they'll move into the butterfly
15:42and that'll be the reward at the end of the system.
15:44You're another step closer to unlocking your butterfly.
15:47Yeah.
15:48Unlocking your full potential.
15:49Yeah, yeah, yeah.
15:50That's it.
15:53Looking at the team's app, it's very basic.
15:56There's a rudimentary overview of eating, drinking
15:59and doing a bit of exercise,
16:01but a really congested market of high-end apps
16:04for this target age group,
16:06I'm not sure how it's going to stand up.
16:08Woo!
16:09Happy as Larry.
16:10Are you all happy as Larry?
16:11Happy as Larry.
16:12Super happy.
16:14Next door.
16:16We're looking for an underwater animated scene.
16:19For team pirate.
16:21I think this one here.
16:23Choppy waters.
16:25It is our launch page.
16:27I really feel that it has to stand out.
16:29If you could just go down, Kate.
16:31We really need to work on the time of this.
16:32It doesn't matter.
16:33Just choose one.
16:34Just choose one.
16:35Side, side.
16:36We've got the whole animation to do.
16:37OK, I know, but we need to get the launch page done.
16:40We need to put this together.
16:41Can you just press back, back, back?
16:42Can we pick one of these?
16:43Here we go.
16:44Scroll up and use this image.
16:45This one.
16:46Let's just go with that.
16:47We've finished it.
16:48It was chaos in there and they've run out of time to do the valuable things like add music.
16:58Kids love music.
16:59It's engaging.
17:00It can lift their mood.
17:01They haven't got any.
17:02They haven't got any.
17:03So let's go with that and then let's please get on to the animation.
17:06Yes.
17:076pm.
17:10Brainstorming brand names.
17:12Have you got anything?
17:13Platinum Pirate Adventures.
17:15Bradley and Sahail.
17:17I think this should relate back to the food element.
17:20The overall job of a lunchbox is to keep the lunch fresh.
17:23Mm-hmm.
17:24What else would you say though?
17:25Pirate fresh.
17:26Treasure fresh.
17:27Treasure fresh.
17:28If you heard that, would it relate to a pirate?
17:30We're talking about very treasure here.
17:33This is going to be a tough choice to make.
17:39If you're not happy with it, I don't want to force you into a decision.
17:46I personally think Platinum Pirate Adventures.
17:51I put some really good ideas forwards and a lot of them were not listened to.
17:56It was quite frustrating at times.
17:57I just felt like I was banging my head up against the wall because the name just doesn't match what we set out to do.
18:04Right, so final name, Platinum Pirate Adventures.
18:09What about munch a lunch?
18:11I know it's quite like a long word, but it's quite like a word that does roll off the tongue.
18:16Name signed off.
18:18Next, for project manager Danny.
18:20We would like to start by creating five different fruit and veg.
18:25Lay down a logo.
18:27If we could start by making a strawberry first.
18:30Yeah, I think like that's good.
18:32What I do like about these is they're kind of childlike sketches.
18:35Yeah, perfect.
18:36And then if we can have the head attached to that, but a little bit bigger.
18:39We need the words munch in big black letters across the fruit.
18:43Something childish.
18:44A bit more childlike.
18:45That's perfect.
18:46That looks quite cool as it looks like.
18:47Yeah, that looks like a kid would enjoy that.
18:49Yeah.
18:50Can we have a lunch written underneath?
18:52And if we could sort of have them going like in a swell, that would be really cool.
18:55I actually think that looks really good.
18:59The team's logo is really good for preschoolers, but this is for six to eight year olds.
19:04This is not shouting cool at all.
19:07Yeah, I like it.
19:08Plain and simple, isn't it?
19:09We've not over complicated it too much.
19:15For the rest of the team.
19:16I've got something here.
19:17So hi, friend.
19:18My name is Larry.
19:19My lunch is what I carry.
19:21I like my potential with food that's essential.
19:23Yes!
19:24Yeah.
19:25Having come up with the content for their app, Simba brings Larry to life.
19:29Can you push your shoulders up?
19:30Maybe push that arm up a bit more.
19:32The other one, to the one.
19:33Okay.
19:34Hi, friend.
19:42My name is Larry.
19:43My lunch is what I carry.
19:44I like my potential with food that's essential.
19:46Do you know what makes this grow?
19:48Five a day keeps the doctor away.
19:50Five a day keeps the doctor away.
19:52Five a day keeps the doctor away.
19:54Yeah!
19:56Yeah!
19:58The song is hitting the target market.
20:00It's a little bit cool.
20:01We've made it a little bit more like a rap.
20:03And I think that that'll be really relatable to these kids.
20:05We're done!
20:06We're done!
20:07We're done!
20:08We're done!
20:09Yeah!
20:10I think so.
20:11Whoa!
20:12Can you leave me hanging for us?
20:13Sorry, sorry, sorry.
20:14Woo!
20:15Okay.
20:16And action.
20:17Ahoy there, mateys.
20:18It seems I've dropped me treasure chest.
20:22Playing the part of a pirate.
20:24Deep down in the bottom of the ocean.
20:28City banker, Avi.
20:31Voyagers, I need your help.
20:35Avi, rather than putting your hands forward and like this to the side,
20:38keep them to the side and give one like really strong movement.
20:41Can we get this recorded ASAP? Are you ready?
20:43Yeah.
20:44And also with the legs.
20:45Get the legs involved.
20:46That's it.
20:47That's it.
20:48Really fun, but strong movement.
20:49Let's get this recorded ASAP.
20:51Yeah, just keep...
20:52Got it.
20:53Let's go.
20:54Full confidence.
20:55Go.
20:56If Rochelle had just let me take control, if she pushed her ego to the side
21:00and allowed me to run with the vision that I had,
21:02I would have been able to move a lot faster,
21:04get more of those cues in and give Sahel more of what he wanted.
21:07Okay, we really need to get this done.
21:09Wave, shake, point, bicep.
21:11Let's get that done.
21:12So the first one you want is a wave, yeah?
21:14Yep.
21:15The first one was the point, the calories one.
21:16It was just the point.
21:209pm.
21:23Brands built.
21:24Do you know what?
21:25You know, it could definitely be worse.
21:28Apps signed off.
21:29Larry has come to life.
21:31He's got a sick and new baggy wrap.
21:34Tomorrow, the pitch is.
21:447am.
21:45Shall we have a look?
21:46I think so.
21:47For Dani.
21:49Oh, okay.
21:50I think that's quite cool.
21:52First look at her leaf-shaped lunchbox.
21:57It's not that bad.
21:59I mean, yeah, it's all right.
22:02The only thing is that it's too young.
22:04I just have the concern across the whole board that...
22:06Yeah.
22:07If this was pitching to, like, two to three-year-olds,
22:09I genuinely think it would be, like, so perfect.
22:12Yeah.
22:13With the character that we've got
22:14and the message that we were trying to portray...
22:16Yeah.
22:17I feel like I don't really know how else we could have done it.
22:19I'm just saying it now,
22:20because I feel like this will come back in the future research.
22:22Of course.
22:23And I just want us to have answers
22:24and, like, be confident going into the pitch.
22:26I do think that it is a little bit babyish.
22:30I am concerned that that is going to be something
22:32we're going to come up against.
22:33But I feel like we're going to be able to combat that really well
22:35because we've done a good job with the app
22:36to make sure we're bringing that age range up a little bit.
22:39One thing, it's important that it's practical.
22:41We're thinking maybe an apple, a sandwich, a juice,
22:44would that all fit in there?
22:46This would be what they just put their sandwiches in, actually.
22:48Their sandwiches, okay.
22:49Presenting his prototype...
22:54This is the lunchbox.
22:56...project manager, Sahail.
22:59So this is what we have.
23:01Platinum Pirate Adventures.
23:03So it's Platinum Pirate...
23:05Pirate Adventures.
23:07Platinum Pirate Adventures.
23:08Platinum Pirate Adventures.
23:10Platinum Pirate Adventures.
23:11Is it pirate or pirate?
23:12Platinum Pirate Adventures is what we've got, okay.
23:15Hopefully it's strong enough to be a brand
23:17rather than just kind of like a lunchbox thing and that's it.
23:19But I'll be honest.
23:20I struggled to say that just then.
23:22Could you have called it something like
23:24Platinum Pirate's lunchbox?
23:26Potentially.
23:27That's not something which came up
23:29when we were coming up with names, but it could have been.
23:34I am feeling very, very, very frustrated.
23:37I really feel like I've been placed on the wrong team.
23:39I should have took control of branding.
23:41That was my area.
23:42I've proved myself in the past with it.
23:44Sahail has really missed the mark.
23:46I think if we do encounter criticisms,
23:48it will be more sort of, it's not bright and vibrant.
23:51But then again, this is a prototype.
23:53Do you know what makes us grow?
23:56Five a day, keeps the doctor away.
23:58Hoping Simba's song hits the high notes.
24:00Five a day, keeps the doctor away.
24:02Yeah!
24:03Yeah, it's the best thing.
24:05Danny's app developers.
24:07I think he's cool.
24:08So we're going to play the game, yeah?
24:10Yeah.
24:11So obviously, with Larry, we feed him, and then his hunger levels go to 100%.
24:16If you exercise him, his health is at 100% as well.
24:19And that's the app.
24:20The only thing I would say that would concern me is that it's too basic.
24:23You have to literally constantly play the buttons.
24:25So there's also a reward scheme with this.
24:28The bigger and bigger that he gets, the closer he comes to metamorphosis,
24:32where he comes a butterfly, and that's how you complete the game.
24:34It'll be good to see what the consumer research say about this,
24:38because obviously they're the ones that are actually going to be playing it.
24:40Do you know what?
24:41It might not necessarily be to everyone's taste,
24:44but there are going to be a lot of kids that are going to be into this.
24:50Oi there, matey.
24:52Next door...
24:53It seems I've dropped me treasure chest.
24:57Avi's pirate gets his premiere.
24:59Voyagers, I need your help.
25:04What is a calorie?
25:06So it's a unit of temperature, a unit of time, a measure of energy.
25:08So we've got the key.
25:10I've finished the game.
25:12Nothing's happened.
25:13What happens now?
25:18One thing, guys, that I've just realised we didn't do
25:21is have a moment at the end of the key.
25:26I was going to say, what happens when you win?
25:28Yeah.
25:30As soon as I've answered all the questions, that's it, it's finished.
25:32Yeah.
25:33Bit of an anti-climax, isn't it?
25:34And one thing that I will highlight is actually
25:37we didn't get an opportunity to put music,
25:39so actually, in hindsight, it's pretty boring.
25:44The app that the sub-team have created,
25:46the quiz itself is boring.
25:49I think trying to keep an attention span of a six- to eight-year-old
25:52is going to be really difficult with what we've created.
25:54We have two pitchers.
25:55For the first pitch, I'm going to keep the teams the same,
25:57and myself and Bradley, we are going to go off and do that pitch,
26:00and then you three to the consumer research.
26:02Do you guys feel okay with that?
26:03Yeah.
26:04Let's do it, let's go.
26:0810am.
26:11While half of each team head off to their first pitch,
26:15the rest will seek out feedback on their brands.
26:18From this morning's meeting,
26:21I just hope that they can carry it with confidence
26:24and don't take that negative energy in with them,
26:27because it's infectious.
26:28Yeah.
26:29If they don't back it, the people they're selling to
26:30aren't going to back it.
26:31Oh, very true.
26:34First, for Larry the caterpillar, Kidley.
26:39Hi.
26:40One of the UK's biggest online children's retailers.
26:43We have chosen the logo name of Munch A Lunch,
26:48and we want to give parents...
26:53With other...
26:54Oh, sorry.
26:55We want to enable parents to give their children
26:57a positive reinforcement to encourage them
27:00to literally munch on their lunch.
27:02I will just pass you over the lunch box as well
27:04so you can have a look for yourselves.
27:09So, we're just going to give you a quick sneak peek
27:11of the initial part of our app.
27:14My name is Larry.
27:15My lunch is what I carry.
27:16Unlock my potential.
27:17We'll do that's essential.
27:18Do you know what makes us grow?
27:20Five a day keeps the doctor away.
27:22Yeah!
27:27So, now you've got Larry here.
27:29The aim of the game is to keep his levels at 100%,
27:31and you keep tapping along,
27:33and Larry's exercising and keeping hydrated,
27:36and we're also meeting his hunger levels.
27:38And, as you do that, you unlock your levels.
27:41And, again, you make sure you're happy as Larry.
27:45Yeah!
27:47So, I actually quite like it.
27:51But I like it for three-year-olds.
27:55I can't see a seven-year-old going into the lunchroom
27:57pulling a leaf out of his bag and feeling cool.
28:00What we believe is that, with the branding,
28:04that we've kind of put the app together as well,
28:06so we wanted synergy across both of them.
28:08And, with the app, it is a game that does appeal
28:10to the older age range of children.
28:12I don't think it does.
28:14So, I'm not talking about the box.
28:16I'm talking about everything I've seen.
28:18It's for three-year-olds.
28:19As a lunchbox itself, though, it's a very awkward shape,
28:22so it would be a bit challenging
28:23to put a sort of a square sandwich in there.
28:26So, is that something that you thought about?
28:29You know, there are a lot of lunchboxes out there
28:31that, you know, the regular square shape,
28:34you know, it's generic, it's been done overdone,
28:36and maybe even they can incorporate that into, you know,
28:38how they make their sandwiches.
28:39They can fit into the shape of our box.
28:41I still think a lot of things are square
28:43that goes into the lunchboxes,
28:45and it actually restricts what you could put in there.
28:50We'll definitely take that feedback on board.
28:51Take care. Thank you so much. Bye.
28:53Next, through the door...
28:55Yeah, we've got something very, very exciting.
28:57We've got a lot of lunchboxes out there
28:59that, you know, the regular square shape,
29:00you know, it's generic, it's been done overdone,
29:02and maybe even they can incorporate that into, you know,
29:04how they make their sandwiches.
29:05Very, very exciting for you guys today.
29:07Platinum Pirate Adventures.
29:09And hoping for a plain sailing pitch,
29:12Sir Hale and Bradley.
29:14Please keep it in mind, this is a prototype.
29:17A couple of extra features will be added to it,
29:19so, for example, the hinge,
29:20as well as a handle on top as well,
29:22as well as the logo on the front.
29:23Like we were saying, this is a prototype,
29:24so the colours will be able to pop just that little bit more.
29:27Guys, you keep talking about it's a prototype.
29:30You're selling this product to us today,
29:32so can we just focus on...
29:34Yeah.
29:35...the benefits of the product and the features of the product?
29:37Absolutely.
29:38And everything else.
29:39Yeah, you know, we will do as well.
29:40So, this is our main character, Pip the Pirate.
29:43Ahoy there mateys!
29:45It seems I've dropped me treasure chest deep down in the bottom of the ocean.
29:53Collect all the keys to unlock the chest and get me me lunch.
30:01So, what this is, is an educational app.
30:05First question, what is a colour, what is a coloury?
30:08So, it's a unit of energy and there's the first key.
30:11And then this is where the leaderboard comes in.
30:13So, where's the leaderboard?
30:15This is still in development stages.
30:19It's not working?
30:20This is just something that's still in development.
30:22I've got to be honest guys, there's a lot of hypotheticals here.
30:25We're going to do this, we're going to do that.
30:27We couldn't finish this.
30:28This isn't quite this.
30:29But you're pitching here today for our business.
30:32Don't feel like I've got something I can buy.
30:35Absolutely.
30:36And do you know what?
30:37It is a concept.
30:38Maybe it's 70% of the way there, maybe 80%.
30:40But it's something which hopefully you can share that vision with us.
30:43So, I've got a few comments about how it looks.
30:46It's very brown.
30:48There's no really incentive to purchase this right now in its current form.
30:54This is still a prototype.
30:57The colours are going to be bolder.
30:59And they are going to be a lot brighter.
31:01So, it won't be brown?
31:02It will still be brown, but there will be highlights of a little bit more gold in the wood grain.
31:06So, that's going to then pop off the shelf.
31:08You feel like you're making this up now?
31:09No, no, no.
31:10So, absolutely.
31:11The brown colour is going to be there.
31:13Brown does symbolise a treasure chest.
31:14There's no way around that, unfortunately.
31:16You can get lots of different coloured treasure chests.
31:18You could have thought of it wider, I think.
31:20Thank you very much, guys.
31:22How do you think that went?
31:27I don't know.
31:28I couldn't tell.
31:29I mean, pretty bland faces, it seems.
31:31But, yeah, it definitely wasn't the best pitch.
31:34St Paul's Cathedral School.
31:41Ahead of the next pitch, Larry gets FaceTime with the focus group.
31:53What do you think of the app?
31:54Honestly, I kind of think that the game was worse than the wrapping.
32:00It's really easy to, like, complain.
32:04I don't mean to be rude, but it was really cringy and my favourite part was when it was over.
32:11So, what do you think of the lunchbox?
32:14I think it's a bit too, like, babyish.
32:17I think three and a half to five.
32:21Trawling for feedback on their pirate brand...
32:26Pirates!
32:27I need your help!
32:30Marnie, Avi and Rochelle.
32:33How much would you like to play this app?
32:36I don't think it's the best game.
32:38Who would ask their parents to buy this product for them?
32:45What do you think of the colour brown on the box?
32:51The brown is just really boring.
32:55What do you think about the name Platinum Pirate Adventures?
33:00Sounds like a fun fair kind of game.
33:03Raise your hand if this logo excites you when you look at it.
33:083pm.
33:19The lunchbox, the depression, the practicality of it, the space of it and the shape of it.
33:24Feedback gathered...
33:25Only one out of nine, so about 11% of the kids' group said that they would use the app.
33:31Next, decide who will pitch their product.
33:35Marnie, I have worked with you before.
33:37I know that we work well when it comes to pitchers, so I would like to bring you onto the pitching team.
33:40I would say, Sahil, I'm the one person on this team who's got the stats back to front.
33:46And so, I personally believe it's a bit of a mistake not including me in the pitch.
33:52Guys, I will say, though, we all made notes on the stats.
33:55Yeah, Marnie, we do all have stats, but I've thought very much about not just the stats, but what the stats mean.
34:02I'm going to make this decision.
34:03Okay.
34:04Marnie, I know that you can articulate things well.
34:05Take the consumer research side of things.
34:07Yeah.
34:08Amazing.
34:09Well, good luck, guys.
34:10Pitching to supermarket giant Asda.
34:15I'm going to play the game now.
34:16So, as you can see, the percentages are deteriorating, and you need to get them up to 100%, and you do this by feeding him.
34:22Danny's muncher lunch.
34:25We've put a cap on Larry, which gives him a cool edge, and we've also added a watch as well.
34:31We would absolutely love to open up the floor to any questions that you might have.
34:36Caterpillars, to me, scream out preschool.
34:41You did mention how you've tried to make him cool with a baseball cap.
34:45It feels a little bit 90s, but I'm not sure it hits the nail on the head for what kids these days would find cool.
34:52The key thing about here with Larry is the fact that, you know, he is a caterpillar, but also we've actually incorporated human-like features.
34:58I find that quite strange.
35:00I think the fact he's got hands as well is quite confusing to me.
35:04Do you think Larry looks happy?
35:06Absolutely, he's got a massive smile.
35:08He's so happy.
35:09I think he looks like he's been held up by gunpoint.
35:12Who's responsible for creating Larry?
35:17Well, myself, yeah.
35:18Yeah, we created Larry.
35:19Myself and Victoria, and an additional team member as well.
35:21I think a six to eight-year-old could easily draw something better than Larry.
35:26What would be very easy to do is transfer the Larry that's in the logo over to the Larry that's on the game and make him really stand out that way.
35:35I'm just not sure that a child six to eight is going to go into school and even really be talking about this app.
35:42It's just way too young for them, definitely preschool.
35:46Thank you very much.
35:47Thank you very much.
35:48I really appreciate it.
35:50Hello.
35:51Hi.
35:52Good afternoon.
35:53Good afternoon.
35:54Hi.
35:55Next to walk the plank.
35:57So, what is a calorie?
35:59That's the first question.
36:00And once you get the answer correct, you have one of these keys.
36:04Platinum Pirate Adventures.
36:06This is a unique concept, and what we're looking to do is bring education to the market as a whole.
36:12Platinum Pirate Adventures.
36:13It sounds like a boat trip I probably went on in Magaluf about 20 years ago.
36:18It doesn't relate to healthy eating.
36:20It just doesn't really work for me.
36:22Absolutely.
36:23And just...
36:24We're talking over each other.
36:27That's that person.
36:28So, we actually showed this to the children.
36:30How many of those children said they would actually buy the product?
36:33So, we actually only did, if I'm being entirely honest with you, have one child that said,
36:39out of those nine, they would ask their parents to buy it.
36:42However, there was many other moments of feedback which were really positive.
36:48Really?
36:49Based on what we've just seen there, it felt fairly limiting.
36:52In terms of the quiz questions, they were quite... boring, dare I say?
36:59You talk about it being an educational app, I just think children will be quite...
37:02turned off by this.
37:03Yeah, I appreciate that.
37:04I think some children do take pride in that.
37:07There's no music, the rewards are not particularly satisfying.
37:12There really is no incentive to go back.
37:15Thank you very much. Thank you.
37:16Thank you all.
37:20Pitch is over.
37:21I see it was difficult, but how would it be for you guys?
37:23Yeah, I mean, I don't know if they loved it.
37:25I think if we go in the boardroom tomorrow, Sahil has to be responsible for the failure of this task.
37:29He put the wrong people in the wrong places, and I don't think he's really been accountable for where the mistakes lie.
37:35I feel like some of these questions that they gave us, I just don't feel like they were fully satisfied with what we were saying.
37:40If we end up in the boardroom tomorrow, I definitely think it comes down to Dani.
37:44It was her vision, and I don't think she considered the demographic enough.
37:49Tonight, orders, if any, will be totaled.
37:54Tomorrow, the boardroom.
37:56You can go through to the boardroom now.
38:22For this task, I wanted you to create a lunch box.
38:25And pitch to two major retailers.
38:30Dani, tell me what is your idea, so that I get an understanding of it.
38:34So, basically, Lord Sugar, I believe business is about finding a problem and creating a solution.
38:39Finding a problem?
38:41Well, sort of, well, yeah.
38:42I don't think business is about finding a problem.
38:44No, it's identifying, I think she means.
38:46Identifying is what I mean, yeah.
38:47Oh, identifying, yeah.
38:48So, the concept was basically a caterpillar who would basically eat lunch,
38:54Mark, aren't you in the pesticide business?
38:57Pest control business, correct.
38:58Pest control, so your caterpillar, in the end of the app, is going to kill him off with some of your spray stuff.
39:03Caterpillars aren't a pest, so we don't treat things outside, they only become a pest when they come inside.
39:07Right, okay, we've got pretty pests inside here, that's for sure.
39:12This is it, is it?
39:14Yeah.
39:15So, what we decided to do was make the lunch box in the shape of a leaf.
39:19What is this?
39:20This bite here, apparently, was your brainstorm, was it?
39:22Well, it's your main input into the thing.
39:25Well, it symbolises, you know, a caterpillar taking a bite, I think it's quite fun.
39:30Did you let him do anything?
39:32I did let him have an input, obviously, I know...
39:35What was that?
39:36He brought you coffee or something?
39:37No, Mark did assist.
39:38I think at the beginning of the brainstorm, I said...
39:40Are you married, Mark?
39:41No, thankfully not.
39:42I think you had a taste of what it's like.
39:46I'll give that a wide berth now.
39:48I did think it was a little bit too young, I did say that in the morning brief.
39:51I thought it was a bit preschool and especially the caterpillar like it had been done before,
39:55so it wasn't that original.
39:57Hmm.
39:58Okay, moving on from there then, the app team.
40:01So, yeah, from the morning brief, Danny was really keen to have the caterpillar,
40:04but I think after we kind of realised, you know, actually the caterpillar might be a little bit young,
40:08so we kind of set out on a task to make sure that we can kind of obviously raise that age,
40:11make the caterpillar look a bit cooler and more relatable to the six- to eight-year-old market.
40:16Right.
40:17Let's perhaps take a look at this app.
40:20My name is Larry, my lunch sweater carry.
40:23Unlock my potential, we'll do that's essential.
40:25Do you know what makes us grow?
40:27Five a day keeps the doctor away.
40:29Five a day keeps the doctor away.
40:31Yeah!
40:33Yeah!
40:35Five a day keeps the doctor away.
40:38And obviously then we go into the game itself as well,
40:41and you're tapping throughout them to try and maintain the levels as you can already see,
40:44and the aim of the game is for you to get a reward,
40:46and as you unlock his full potential, he gets bigger and bigger,
40:49and eventually he turns to a butterfly.
40:51So, is your voice doing the rap there, was it?
40:54Yeah, that was my voice doing the rap.
40:55Because if I was your doctor, I would definitely stay away, I should say.
40:58LAUGHTER
40:59We really enjoyed doing the rap.
41:01OK.
41:02So, the first pitch is to the online retailer.
41:06How did you feel?
41:08I think the initial reactions were they agreed it was more preschool.
41:11You struggled on the first pitch, didn't you, Victoria?
41:14I don't think I did struggle.
41:15We had a couple of stumbles, didn't we?
41:17Oh, it was my first time that I've ever done anything like that before
41:20and pitched in front of people.
41:21That's called struggling.
41:24Yeah.
41:25Well, I'm sorry I came across like that.
41:27Hmm.
41:28All right, OK, jolly good.
41:30So, let's move on to Team Affinity.
41:33So, Hal, what's the name of your brand?
41:36Yep, so the name, there was a slight bit of hesitation in terms of the name.
41:40What is the name, Platinum Pirate?
41:42Platinum Pirate Adventures.
41:44Platinum Pirates Adventures, PPA.
41:47Sounds like a box of face masks, doesn't it?
41:50I mean, just to highlight on that as well,
41:52I mean, I was kind of keen to put forward more of a brand.
41:54So, rather than just kind of it being lunch boxes,
41:56something that could expand out.
41:57Doesn't really tell me that this is a lunch box.
42:00It's got nothing to do with food, really.
42:02Yeah, and I appreciate it.
42:03That does sound like that as well.
42:04Why did you choose the colour brown?
42:06It's a treasure chest.
42:07So, you know, going by the typical...
42:08Well, it could be any colour, couldn't it?
42:09It could be red, it could be yellow.
42:11I was a little bit wary that if we had made it a completely different colour,
42:13it wouldn't look like a treasure chest.
42:14And I think when it came to the...
42:15It just looks like something I would bury a hamster in,
42:18in a garden, to be honest with you.
42:20The children really did value that it did look like a treasure chest.
42:23Right.
42:24Let's have a look at this app, shall we?
42:27Ahoy there mateys.
42:29It seems I've dropped me treasure chest deep down in the bottom of the ocean.
42:37Voyagers, I need your help.
42:42Right.
42:43Then we go and play the game, do we?
42:45Yeah, so it is a multiple choice question.
42:47So this is supposed to be healthy advice, yeah?
42:49Yes.
42:50From a man who's already lost an eye and a leg and has got no hands.
42:54Well, yeah, but what we focus on is the smile.
42:57And that looks like a jolly pirate and that's very contrasting to what pirates normally are.
43:02They're normally very scary.
43:03Yeah, I was told they've got scurvy normally, is that right?
43:06Rochelle, did you have the music turned down and all the pings and bongs that you normally find on apps?
43:13Yeah, so I had a real intention of putting a lot of sound effects in there.
43:16Oh, what? You didn't do it?
43:18I think Marnie was quite keen to get the background.
43:21It looks to me that there's no conclusion at the end of it.
43:24I mean, at least in their one, their caterpillar turned into a butterfly.
43:29What's the conclusion here?
43:31So, you're right, there wasn't a conclusion.
43:33You just ran out of time, didn't you?
43:35Run out of time to finish it, run out of time for the leaderboard, run out of time for the music.
43:38Yeah.
43:39Yeah, I think that if I didn't keep on the timing in which I did,
43:42we actually wouldn't have had an app that was even completed to this point.
43:45So, we go and pitch to the online retailer and who did that?
43:50So, myself being project manager and then Bradley as well.
43:54I heard that, first of all, you mentioned about prototypes and hypothetical changes
43:59because on the day we'll do this and then we'll do something else and then we'll do something else
44:04and in the end you were describing something that was completely different to what you actually delivered.
44:09I do think he was quite quick to jump in and mention that comment
44:13because we hadn't had a chance to explain the product overall.
44:15How do you think that went then?
44:17They went as well as they could do.
44:19They were firing a lot of questions at us.
44:21OK, well, I think it's time for us to review the results
44:26to see how many of your lunch boxes you sold.
44:29So, Karen, how did Affinity get on with the major retailer?
44:34Well, Alan, they really did not like the product or the brand
44:39and they placed no orders.
44:41No orders.
44:43Tim, the same thing on your team.
44:47Well, the major retailer thought the brand was a bit young
44:50so they decided to give it a little test order of just 1,000 units.
44:56Hmm, well, I'm sticking with you, Tim.
44:58How about your online retailer?
45:00Well, the online retailer, they still thought it was a bit young
45:04but they did like the lunch box and the app.
45:07They decided to place a small order of just 500.
45:10So, your team got a total order of 1,500 units.
45:13Yeah.
45:15Karen, what happened with the online retailer?
45:18Well, they gave me lots of feedback.
45:21None of it any good.
45:23No.
45:24I thought it was bland, not engaging, not fun, didn't like the pitch.
45:28And again, I'm afraid, Alan, no orders.
45:32No orders?
45:35Nope.
45:36None?
45:37Not one.
45:38Well, well done.
45:42For your treat, I'm sending you for your own science-themed afternoon tea
45:48at the Ampersand Hotel in South Kensington.
45:52So, I'll see you on the next task, yeah?
45:55Thank you so much.
45:56Thank you so much.
45:57Oh, you guys.
45:58Come on, come on.
46:00LAUGHTER
46:01LAUGHTER
46:02So, go and have a chat amongst yourself
46:11and I'll see you back in this boardroom again, OK?
46:17Ooh!
46:18Ooh!
46:19This is a fancy lunch.
46:20I'm over the moon to have won a task,
46:22especially as the project manager.
46:23I come up with the concept and the idea and just run with it
46:26and I think it was really well-deserved.
46:27Anything we don't eat, people, we'll stick in our lunchbox.
46:29We can probably just about fit right in it.
46:30LAUGHTER
46:31I definitely did say from the start that it was too young.
46:34I think it was really well-deserved.
46:36Anything we don't eat, people, we'll stick in our lunchbox.
46:39We can probably just about fit right in it.
46:42LAUGHTER
46:43I definitely did say from the start that it was too young.
46:46I think if we would have gone with something that was a little bit older,
46:48we could have potentially sold thousands more than what we did.
46:51There is one thing that I'm never, ever going to forget.
46:54Unlock my potential with food that's essential.
46:57Five a day keeps the doctor away.
46:59Yeah!
47:00LAUGHTER
47:01We won this task purely because we had a good vision
47:03at the beginning in the brainstorm.
47:05We stuck with it and I think that's the key here.
47:07I'm happy as Larry, I don't know about you guys.
47:09LAUGHTER
47:10Well done, darling.
47:11Cheers!
47:12Cheers!
47:13Cheers!
47:14On the app side, how come that wasn't finished?
47:20It was the indecisiveness between trying to navigate mine
47:23and Avi's and Rochelle's ideas.
47:25Marnie, sometimes we'd be agreeing about the exact same thing
47:28and you just had to have your say.
47:30That's not correct.
47:31Marnie continually does not understand
47:33that her disruption is ultimately what led us to run out of time.
47:37I wasn't fully on board with her name.
47:39I did suggest going for something like Treasure Fresh,
47:41which would have headed back towards the food aspect.
47:43I put Pirate in there, but you were hesitant not even to put Pirate in there.
47:45Because we were creating a lunchbox, we weren't creating a cartoon.
47:48There's a lot of people on the team, such as Bradley,
47:50who just really haven't done many things at all to add value.
47:53He's made the situation even worse than what it would have been
47:55had I been by myself.
47:56Look, they gave us zero orders
47:58and I think a lot of that was down to the branding.
48:02I think personally it's the pitch
48:03because we could have gone in there with more of a concept.
48:05That's what they didn't like.
48:06The fact that we kept reiterating that this is unfinished,
48:08we are going to do this, we are going to do that.
48:10The task failed with the project manager, which is hell.
48:12He's came with a real weak concept.
48:14The design wasn't executed very well.
48:16And you know, all in all, I just think a real bad project manager.
48:26PHONE RINGS
48:29Yeah, can you send the candidates in please?
48:46Where do you think that the problem lays here?
48:48Because one of you, on the subject of pirates,
48:51one of you would be walking the plank today, that's for sure.
48:54Yeah, I mean, in terms of the product, you know,
48:56it's something which I kind of stick by.
48:59It's still good.
49:00I just believe that the execution of the entire concept wasn't so great.
49:03You think the product is good?
49:05I stand by the product.
49:06I was told that Bradley and you knew that the thing was boring.
49:12I think, to be honest, the most difficult thing was that I came up with the initial concept
49:15and the vision, I drew everything out and it was all there.
49:18There just wasn't anything added.
49:20And you know, I do feel like, you know, I can do as much as I can by myself,
49:23but other people should have been jumping in.
49:25You know, yourself, Bradley as well, adding in bits and pieces to it.
49:27So what I was keen to do is add cartoony, wood-style grain on there as well,
49:32which would have then made the colour pop.
49:33It would have given the shelf appeal and I think that it would have...
49:36And what's the reason that we didn't do that?
49:37...moth the target demographic.
49:38Everything that I was suggesting in regards to this box
49:40was almost brushed under the carpet.
49:42We couldn't do that.
49:43So I mean, in terms of that final product...
49:44You could have done anything.
49:45You could have done anything.
49:46You both looked at it and said,
49:47ooh, brown, boring.
49:48And then you didn't change anything.
49:50Hmm.
49:51OK.
49:52This app is a joke.
49:55No music.
49:56No conclusion in it.
49:58Not fun.
49:59It's like an exam, right?
50:01Lord Sugar, if I could pre-empt the argument that's coming,
50:04and the argument's going to be that Marnie was disruptive in the task,
50:07the time went from poor time management,
50:10not from time-wasting due to disruption.
50:12The fact that you actually can't hold yourself accountable
50:14is disappointing because...
50:16Why was there no music?
50:17So that was something that was on my list of things to do,
50:20but unfortunately, Marnie was so intent on having a boat
50:24and a treasure chest that we were looking after image and image,
50:27and I said, that's enough.
50:28We need to make sure we get the actions
50:30and we get that storyline, because without that storyline,
50:33we would have had an application.
50:34So you're saying...
50:35Another story with completeness.
50:36It was the interferences and interjections which cost us.
50:38I think Marnie thought she should have been a sub-team leader.
50:40She did.
50:41Hmm.
50:42Who's responsible for the failure of this task?
50:44So I personally believe it comes down to the pitch.
50:47And I think it was myself, Bradley and Marnie
50:50who were in for that second pitch as well.
50:52I felt like it was just weak throughout.
50:53I've got to disagree on that.
50:54I actually felt that I handled a lot of the questions.
50:56That was only because we didn't get a chance of speaking.
50:58With all due respect, Marnie, you do push your way into...
51:00And that was actually my reasoning for going in.
51:02I really think people value honesty and their value as being forthcoming.
51:05Honesty meant telling them one out of nine people like the...
51:09Yeah.
51:10They explicitly asked for how many...
51:12They explicitly asked for how many...
51:13Wait, sorry, can I just quickly...
51:14Let me speak.
51:15Let me speak.
51:17That stat right there is the reason that I wanted to be part of the pitch.
51:20Because my job during the consumer research was to take charge of just the stats.
51:25The pitch could definitely have been perfected and it could have been a lot more polished.
51:29But going into a pitch with an unfinished product is fundamentally what's cost us this task.
51:33Right.
51:34Okay.
51:35Who are you bringing back into this boardroom?
51:37I would like to bring in Bradley and Marnie.
51:40Okay.
51:41You two go back to the house, yeah?
51:50Well, I'm going to have a discussion with Tim and Karen.
51:53Go and wait outside and I'll call you back in shortly.
51:56Okay.
52:02So how did he do?
52:03I think he put people in the wrong teams.
52:06But I think the thing that's worrying me the most about him is he told you he stands by his product.
52:11Nobody bought it. How can you stand by it?
52:14Yeah.
52:15Marnie.
52:16Marnie made a big mistake.
52:17When she was asked a direct question about the market reset, she told them only one wanted to buy.
52:21What about Bradley then?
52:23Bradley was just poor across the task.
52:25I mean, he's now telling you, well, he would have done it a different colour.
52:28Hindsight's a wonderful thing.
52:30It's foresight you want, not hindsight.
52:33So, look, I'll bring them back in and I'll give them one last chance to tell me why they should remain in this process.
52:42Could you send the three of them in, please?
52:44So, Hal, you brought Marnie back, you brought Bradley back, and I'm sure they want to know, just like I would like to know, why?
53:02I brought Marnie back because there was a lot of disruption when it came to the other side.
53:05But it seemed to be just the Marnie show.
53:07Time was the one thing that cost us on the app.
53:09That's what happened.
53:10And unfortunately...
53:11Are you blaming her for the time that...
53:12On the app, yep.
53:13And that's the conclusion that we had in the cafe as well.
53:15You wasn't there though, was you?
53:16I was not there.
53:17Well, Sugar, I'm going to fiercely refute any notion that disruption is what cost us this task.
53:22If anyone should be in here because it was an issue of time management, then Rochelle should have been in here.
53:27She was the sub-team leader.
53:28It would have been her responsibility.
53:29At the end of the day, in that cafe chat, it came down to mine.
53:32And whose responsibility is it if the sub-team doesn't stay on time?
53:36Whoever's the disruptor.
53:38Okay.
53:39And I suppose you take Rochelle's word.
53:41That's a character flaw on your part, that you're that influential, that without being there, someone can feed you that.
53:45If I have two people, I need to know who the disruptor is.
53:49And from what I've seen right now, one second, I need to know who the disruptor is because time was the issue.
53:54What's the matter with him? What's he do wrong there?
53:56I mean, he's sitting there.
53:58Is this just typical of Bradley to sit there quietly and do nothing?
54:02That's not the case.
54:03I would agree that that is the case.
54:04That's not the case.
54:05I mean, a lot of the time I didn't really hear much.
54:06So why was he here then?
54:07So, when it comes to the product design side of things, there was literally nothing that was added to the actual box.
54:12Otherwise, throughout the whole day, I had a lot of problems.
54:14You manufacture stuff, don't you? You build things.
54:16Yeah, I do build things, Lord Sugar.
54:17What is your forte then?
54:19Design.
54:20I love design and I love working with my hands.
54:22I love being creative.
54:23So you love design.
54:24So what went wrong with that Vladdy thing?
54:25Well, Sahel had a clear vision from the morning and Sahel is the project manager.
54:28In your resume, you say you were the youngest ever fully certified DEA.
54:35I'm starting to think that DEA stands for don't expect anything.
54:39That's not correct.
54:40I do think the small aspects would have made a massive difference in regards to changing the name, changing the brand logo.
54:46No, I'm talking about the product.
54:47Yeah, and also changing little bits on the product such as colours.
54:51Who should be fired then?
54:52For me, I feel like the project manager needs to take some account.
54:54Who should be fired, who do you think?
54:56For me, it should be Bradley.
54:57It was very, very clear from the offset that, you know, he didn't have, he didn't contribute anything to this task.
55:00Marnie?
55:01It would have to be Sahel.
55:02I think his strategic placing of people settles on a bad term from the outset.
55:05Not you.
55:06You don't think it's anything to do with you?
55:08No, Lord Sugar.
55:09I feel like I genuinely contributed so much.
55:11Marnie, okay.
55:12I think we've gone as far as we can go at the moment.
55:15I'm going to conclude.
55:17I don't want to hear any more from anybody.
55:20I'm going to tell you as I see it.
55:23So, Hal, you're a very good talker.
55:26There's no question of it when it comes to defending yourself.
55:29But you were responsible for the product and you created a poor product.
55:35Marnie, you've heard what your colleagues had to say about you.
55:38They think you're a bit disruptive.
55:40No smoke without fire, as far as I'm concerned.
55:44Bradley, you're forever saying what you would have done, what you should have done, what you could have done.
55:50You know, would have, should have, could have gets you nowhere.
55:55I'm struggling, to be honest with you.
55:57Bradley, I haven't seen much from you.
56:04And for that reason, really, I don't know whether you've got any more legs in this process.
56:11But, so how very, very bad management on this task, I have to say.
56:21And so, it is with regret that you're fired.
56:24Thank you very much for the opportunity.
56:26Listen, mate, you've got to start performing. Do you understand?
56:41I understand, Lord Sugar.
56:42Otherwise, you're going to be out. Go back to the house.
56:45Thank you, Lord Sugar. Thank you for coming. Thank you, Tim.
56:48I'm a martial artist. I've been in plenty of fights before.
57:02And don't get me wrong, this is one of the hardest ones.
57:04It's a loss, yeah, but you're going to see a big win from me very, very soon.
57:09So, guys, what happened in the ballroom?
57:11In all honesty, there were mistakes on all sides.
57:14So, after all that, who do you think is not going to come back?
57:17I actually think it's a double firing.
57:20Really? Not having it.
57:22I would say it's out of Brad and Sahil that will be on their way today.
57:30Well done, honey.
57:32Well done, brothers.
57:36Tell us all.
57:38He said, is this just typical Brad, sat there quiet, not really doing anything?
57:42Well, it's great to see you two back.
57:44So, well done, guys.
57:45Yeah, well done, guys.
57:46Well done.
57:47On to task eight now.
57:48I'm due a treat, because it's been fun.
57:53Now, nine candidates remain.
57:56The search for Lord Sugar's next business partner continues.
58:03Next time...
58:04Each team will be running an immersive event.
58:06Right!
58:07You're going to sit down and I'm going to process you.
58:09Roll play.
58:10Cheerio.
58:11Come on.
58:12Drama.
58:13They actually thought they were going to have a tour.
58:14No, no.
58:15We told it as an immersive event.
58:16Well, I'll tell you what.
58:17I've asked you to do something for me.
58:19Do it.
58:20The boardroom.
58:21What a disgrace.
58:22Curtains.
58:23You're fired.
58:24You're fired.
58:27Tom Allen ready and waiting for a full debrief on BBC Two now.
58:31So hail on The Apprentice.
58:33You're fired.
58:34New on BBC Three, your host, DJ Target.
58:37Live audience.
58:38Live music kicking.
58:39Live music kicking.
58:40Live music kicking.
58:41Live music kicking.
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