- 5 months ago
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00:01I've had them all in here. Chancers, posers, brown noses.
00:06Lord Sugar is on the hunt for a brand new business partner.
00:09Never, ever underestimate me.
00:13Fighting it out for his funding, 16 ambitious entrepreneurs.
00:18I'm not impressed at all. You know, I can chuck the whole bloody lot of you out if I want to.
00:23Let's go, let's go, let's go!
00:24It's a deal worth fighting for.
00:26I've never seen a pair of boys like that.
00:29Action!
00:30Ah!
00:32Service!
00:33Pow!
00:34You should have come up with an idea, everyone.
00:36I was talking and you kept batting in.
00:39Who took my unicorns, Sparkle Stars?
00:4316 candidates.
00:44Have some respect.
00:45Oh, please, you don't know anything about respect.
00:4812 tough weeks.
00:51One life-changing opportunity.
00:53You're fired. You're fired. You screwed it up. You're fired.
00:58Previously...
00:59On this task, you are going to lay on a corporate away day.
01:13Ryan Mark was king.
01:14We have an issue. We have no gluten-free option.
01:17But his luxury vision...
01:19Hi, this is Gemma.
01:20...hit the buffers.
01:21With the meal that we've prepared, we have a fruit salad.
01:24...while Marianne and Pamela...
01:26Oh, no, the flame's gone.
01:27Marianne, help me.
01:28...hit delays.
01:30We've got some very hungry campers.
01:33On the other team, Lottie led the way.
01:36We have plenty. There'll be no dry glasses today.
01:40But her journey went off the rails.
01:42Actually, it was a glass of Prosecco each.
01:45We've got orange juice instead, perhaps.
01:47And in the kitchen...
01:49Just say, can I get you anything else? Give you another drink.
01:51I really need some service.
01:52Yeah, OK.
01:53Like now.
01:54It reached boiling point.
01:55Mate, they're just having a row at the end of the flipping doorway.
01:57But in the boardroom...
01:59An overall profit of £1,828.
02:03Lottie's team triumphed.
02:06Bloody hell.
02:07On the losing team, Thomas almost left.
02:10What does that make you, then, a loser?
02:12Definitely not, Lord Sugar. I'm a loser.
02:14But it was Ryan Mark...
02:16I don't think you could be my business partner.
02:19...who got the one-way ticket.
02:20You're all fired.
02:21Thank you for the opportunity, Lord Sugar.
02:23Now, eight candidates remain...
02:26to fight for the chance to become...
02:29Lord Sugar's business partner.
02:375am.
02:44Bonjour.
02:45Good morning.
02:46Lord Sugar would like you to meet him at Maida Vale Studios.
02:49The cars will be outside in 20 minutes.
02:51Lovely, thank you.
02:53We've got to go Maida Vale Studios.
02:57What's that?
02:58I don't know.
02:59Oh, useless.
03:00This studio, have you ever heard of it before?
03:02No, I haven't.
03:03Everyone keeps getting fired out of my room, which is really annoying.
03:08There's going to be a new Marianne in town today.
03:10Oh.
03:11I'm excited.
03:12Yeah, ready and raring.
03:13So now there's only four of us.
03:14Yeah.
03:15Two and two.
03:16And there's only four in the other team as well.
03:17Yeah.
03:18So pressure's on everybody now, really.
03:19Yeah.
03:20Yeah.
03:21West London.
03:22The Maida Vale Studios.
03:23Where hitmakers have been recording their work for over 75 years.
03:27Good morning.
03:28Good morning.
03:29Good morning.
03:30Good morning.
03:31Good morning.
03:44Good morning.
03:45Good morning, logic and good morning.
03:47You are the only one to say?
03:49MUSIC
03:56Good morning.
03:57Good morning, Lord Chagall.
03:59Welcome to the historic Maideval Studios.
04:03World-famous artists such as David Bowie, Amy Winehouse,
04:07and The Beatles have all recorded here.
04:10Now, the UK music industry is worth a massive £4.5 billion.
04:17£80 million of that is generated by licensing deals,
04:22which means selling individual tracks for the use in films,
04:27TV programmes and games.
04:30So for your next task, you'd need to choose an artist to represent
04:34and secure licensing deals on their behalf
04:37at your very own showcase event tomorrow.
04:41I've also arranged for you to meet a top brand
04:45who are looking to licence a new track
04:48to use on its latest advertising campaign.
04:52The team that generates the most amount of money in commission will win
04:57and in the losing team, at least one of you will be fired.
05:01Everything clear?
05:03Yes, sir. Off you go.
05:04Off you go.
05:05Teams have two days to secure licensing deals on a track
05:10from an unsigned artist.
05:12I don't know about you, but my favourite band's always been Little Mix.
05:15Little Mix. I know you've said this a lot. Are you being serious?
05:17Yeah, no, I'm being serious. I love them.
05:19First, choose a conductor.
05:22This is right up my street. I look after sports management.
05:25It's all about sort of engaging with your client and commission
05:28and that sort of thing. It's what I've been doing for five years now.
05:30And I'd be really confident leading us.
05:32So, I'm, well, I'm very much into my classical.
05:35I've been playing the viola for 15 years and other string instruments.
05:39I've also dabbled in sort of piano.
05:41But I can also nail a Kendrick Lamar album.
05:45So, yeah, I know. Let's a trick up my sleeve.
05:48I don't want to call it a talent. That sounds really cocky.
05:50But it is a talent. It's something that I've done for a very long time.
05:53Are you all happy with me being PM?
05:55Yeah. Brilliant. Thank you for that. I'm really excited.
05:57Heading up the other team.
06:03It's been a while since I've had a chance to lead the team properly.
06:06First, for marketing manager Lewis.
06:08Right. So, let's clarify a team split, right?
06:10Choose who gets the brief from the corporate client
06:13and who auditions the artists.
06:16I see myself on the artist side.
06:18You know what? I talk to everyone and I think I could build a good relationship with someone.
06:21Normally, I always want to go towards the corporate client side.
06:24But in this case, I'm very much leaning towards the artist side.
06:27I think my only concern is obviously you're so comfortable with corporate.
06:30You don't want it to feel like a negotiation with a person.
06:33You know, they may feel that you're here to like clean them out.
06:36There are many different sides to my personality.
06:39I absolutely have the ability to establish a rapport with another person.
06:42Great.
06:44The issue I have with Marianne is she's very corporate, but she's negotiating with an artist,
06:49a person, who isn't a corporate.
06:51You know, I'd just be worried she might be a little firm in that negotiation.
06:55So, I'm on the corporate side.
06:56With Pam and then I'll be with Thomas on the artist side.
06:59And I think we'll complement each other nicely.
07:03Putting his team in position.
07:05So, for me, I was thinking the artist team.
07:07OK.
07:08Sports agent, Dean.
07:10I'd really like to be on the artist side.
07:12I can read and write music, which is quite a good skill to have if we're going to be remixing.
07:17I can overlay because I've worked in an orchestra.
07:19I think that it's really important that the artist knows that we know what we're talking about
07:23as far as what they're trying to represent.
07:25So, here's what I'm thinking.
07:27Karina, I'd like you a sub-team leader on the corporate team.
07:30Scarlett as well on the corporate team.
07:31Your corporate experience is going to be really invaluable there.
07:33Yeah.
07:34And then it will be myself and Lottie on the artist team.
07:36I have only ever worked with Dean Wants in leadership,
07:39and he was extremely slated for his abilities.
07:42So, I do think that I'll have to take the reins occasionally
07:45and steer him in the correct direction.
07:47Brilliant.
07:48Yeah.
07:49Shall we make it four wins in tomorrow?
07:50Absolutely.
07:51Fantastic.
07:5211am.
07:55The teams divide.
07:59My only concern, I mean, I've obviously worked with Dean when he PMed last time.
08:03Yeah.
08:04It was very much me leading Dean.
08:05Yeah.
08:06So, my only concern would be if he allows Lottie to lead him the wrong way.
08:08Yeah.
08:11It's all about getting the best commission.
08:13And, from what I read, artists generally pay between 10 and 25% commission.
08:19So, that's kind of the ballpark.
08:21I think we'd go for 25, maybe even more if we can.
08:24A lot more than that.
08:25You think?
08:26Yeah.
08:27They could be the best, the biggest talent in the world,
08:29but if they haven't got someone to go and publish it and sell it for them...
08:34North London.
08:36Priority for Lottie and Dean...
08:38Let's not talk about commission straight up.
08:39Let's put this on one as we always do.
08:41And, er, let's do this.
08:43Pick an artist to represent.
08:45Hi, I'm Lottie.
08:46It's lovely to meet you.
08:47Lovely to meet you, Lottie.
08:48Please.
08:49Take it away.
08:50First up, singer-songwriter Gabriella.
08:53Such a pretty little smile
08:56No one will ever know
08:58The tears you've made him cry
09:01You say we're all good
09:03Gonna turn down fine
09:05As you swing me side to side
09:08Brilliant, yeah.
09:09Wow.
09:10Gabriella, that was absolutely fantastic.
09:11What I really, really love about you is that you've not only got an amazing talent,
09:16but you've also got a fantastic image.
09:18Mmm.
09:19That's something that we can really, really work with.
09:22Next, to take the stage...
09:24We are super excited.
09:26R&B act, Royal.
09:28The blonde girl turned out to be the wrong girl
09:32And the brunette made my life too stressed
09:36I need someone who makes me happy
09:43Oh, yeah.
09:46Wow.
09:47Thank you, guys.
09:48I don't know about you, Lottie, but I really, really like that.
09:50I've been working in talent management for nearly five years now,
09:53so we really want you to know that you're in the right hands.
09:55We're the experts in the industry.
09:59Sounding out the same options...
10:01We need to talk about commissions,
10:03because obviously we want to get the best deal.
10:05Pillow salesman Thomas...
10:07I was thinking on a 50-50 split.
10:09OK.
10:11..goes head-to-head on commission.
10:13Loved your voice, mate.
10:15The song was really good.
10:16Thank you, mate.
10:17I was thinking on a 50-50 split.
10:19I mean, what would, you know, 50-50, that's a bit...
10:22It is, but when you've got a team as powerful as us,
10:25represent yourself,
10:26then they're going to get the big deal, put me out there.
10:30But we need to have that 50-50 split to move forward.
10:33It's clear to me that all Marianne and Thomas care about
10:36is the level of commission.
10:38They're hardly even interested in the song.
10:41If the client doesn't want the music
10:43and it doesn't fit their brief,
10:45commission might as well be 100%,
10:47because 100% of nothing is still nothing.
10:49I'd be looking to come down a bit.
10:51How's 35?
10:52I like that.
10:53So we've got a deal?
10:54Fantastic role.
10:55I think we'll get on to the next one, aren't we?
11:00West London.
11:02In the market for new music,
11:04a leading energy drinks company.
11:06We would love to hear what you have in mind for your campaign
11:09and I suppose how we'll be able to support you.
11:11Getting a taste for the brief,
11:13Carina and Scarlett.
11:15We would love you to get creative
11:17and come up with a music track
11:19for our upcoming LucasAid Sport TV ad.
11:22Okay, yeah.
11:23It really is going to be about, you know,
11:25getting people up off the sofa,
11:26get them out,
11:27doing some exercise.
11:28Are we going down the urban route?
11:30Are we going down the...
11:31You know, are we just keeping it wide?
11:33Really broad.
11:34And, you know, think about really what gets you...
11:35Yeah, pumped and motivated.
11:37Yeah.
11:38Nothing too niche or ultimately,
11:40but really upbeat.
11:41It's upbeat, mass.
11:42Mass.
11:43Okay, wonderful.
11:44So what kind of budget do you both have in mind?
11:46For a track that's newly created,
11:48we're looking for somewhere probably
11:49in the region of £40,000 to £60,000.
11:51Okay.
11:52And obviously depending on how well we think
11:54the track's going to work,
11:55we'll depend on...
11:56Yeah.
11:57...how much we're prepared to go within that range.
11:59Okay.
12:00All it is now is the track needs to fit what the client wants.
12:04So if the other half of the team can achieve that,
12:06then we've definitely got this one in the bag.
12:08Thank you very much.
12:10Bye now.
12:11Bye.
12:12Across town, getting a feel for their customer,
12:15sports giant Umbro...
12:17The purpose of the campaign is to show real football culture
12:21around the world.
12:22Pamela and project manager Lewis.
12:25The film shows a match day.
12:28It starts with a fan waking up.
12:30We will then show also in-game action.
12:33And then at the end,
12:34some of the people we will show will be very, very happy
12:36because their team won and the others will be very disappointed.
12:40It should feel exciting.
12:42The music needs to build as well.
12:43Do you like to have lyrics within a song
12:46or is it more of an instrumental vibe that you're going for?
12:49Love songs don't necessarily work for us.
12:52I think we're really behind the campaign.
12:54Yeah, I think our vision is so clear.
12:56If myself and Lewis were making this music,
12:59I'd be really confident.
13:00The fact that we're not, I'm thinking,
13:02oh, I hope we can pass this on to the other team
13:06and just get it right.
13:07We would normally spend in the region of £50,000 to £75,000
13:11Okay.
13:12for the right music that we can use in the TV advert.
13:15Okay.
13:16I think we can do something really great for you.
13:213pm.
13:25Next to audition, indie band Naives.
13:32Still singing the same tune, Thomas.
13:37Guys, we love your song.
13:40Right?
13:41And I'll make them love your song
13:42because I'll sell it.
13:4350-50 split.
13:44Can't be any better than that.
13:48I think we're thinking about 10, to be honest, guys.
13:52Can't do it.
13:53We're going to get you the big money deals.
13:55Literally got to wrap it up now
13:56if it's either a yes or a no because...
13:5730%.
14:00I think we got a background here.
14:02We got a lot of portfolio already.
14:05How about 20?
14:08Okay, guys.
14:09We're out for 20.
14:10Is it good?
14:11I'm having 20.
14:12Thanks.
14:15I wouldn't have started with 50,
14:16not for an experienced act
14:17that knows industry standard is 10 to 25.
14:19We could have...
14:20We could have...
14:21I promise you we could have got more.
14:25Taking a different tack...
14:28My gosh.
14:29Amazing.
14:30Dean and Lottie.
14:31I've been in the music industry for 15 years now.
14:34Cool.
14:35So I know exactly what you want as artists
14:37and, you know, if we can work together,
14:39that'd be absolutely fantastic.
14:40We like to do you justice.
14:41Generally, we charge a 35% mark.
14:43But as I said, we want you to be happy.
14:45We want to be happy.
14:46So, you know,
14:47that's for the betterment of the relationship.
14:49What if we go to 25?
14:51If we shake on 30,
14:52I guarantee you'll never, ever regret it.
14:54We'll go for 30.
14:55Brilliant.
14:56We like you guys.
14:57We like you even more.
14:58So...
14:59Brilliant.
15:01Artists auditioned...
15:04Hey!
15:05Hiya!
15:06Hiya!
15:07Are you OK?
15:08A chance to check in.
15:09We went to see Luca's aid.
15:10The new campaign they are doing
15:12is a creative TV ad.
15:14It's all about positivity, energy,
15:16upbeat style, get out your seats, you know.
15:19And the real strapline is like,
15:21get the nation moving.
15:22We went to see a group called the Knives.
15:25In their song, it has the words,
15:26I have to go.
15:27Obviously, those lyrics go perfect
15:28with what you guys are saying.
15:29That sounds good.
15:30All right, thanks girls.
15:31Good luck.
15:32Cheers.
15:33Bye.
15:34Bye.
15:35Tell us about the corporate client.
15:36This is a sports brand, Umbro.
15:38I'm sure you're familiar.
15:39They're nearly doing kind of a movie advert
15:41and it basically takes you through a day in football.
15:44And the music needs to build as it goes throughout.
15:47Exciting, positive and joyful.
15:49Just one thing guys,
15:50the only no I got was no love songs.
15:54OK, thank you.
15:55See you later guys.
15:56Bye.
15:57Bye.
15:58I want to go with Royal.
16:00Because it ain't a love song.
16:01It is a love song.
16:02See, football's more of like,
16:04I can really see Royal's voice working better with the brand.
16:07So I genuinely think that the right call is to go with Knives.
16:11All right, so I'm just going to call it.
16:12We're going to go for Knives.
16:13OK.
16:14OK?
16:15Yep.
16:16With both teams battling to represent the same band.
16:20Hello?
16:21How's it going?
16:22It's Dean and Lottie speaking from Team Unison.
16:25The artist will decide.
16:27We really, really enjoyed that performance earlier.
16:29I mean, it was clear to both of us that we were on the same page.
16:32I just wanted to know if there's any chance you're interested in signing with us at the agreed 20%.
16:38I mean, I think you showed us a bit of maivety in terms of 50% fee, so we don't feel that you guys should be representing us as managers.
16:51OK.
16:52We are going to go with your team.
16:56Brilliant.
16:57Thank you very much.
16:58Amazing.
16:59Right, that is absolutely wonderful news.
17:00We look forward to working together.
17:02Yeah, see you soon.
17:03See you soon.
17:04Well done.
17:05Well done.
17:06At 30% as well.
17:0730% and we got the band that we won.
17:09Look, I'm not surprised.
17:12We can't take the mick out of them and run out there with 50%.
17:16I think we better touch.
17:18I'm sorry?
17:19I think we better touch because I really, really like Royal.
17:22It is a love sign.
17:24We can hopefully remove lyrics and just make it a very adapted version.
17:29Let's do Royal.
17:30I reckon we're going to crack it.
17:355pm.
17:37Tile Yard, London.
17:39We're super excited about remixing our track.
17:41Great.
17:42For both teams...
17:43Can we listen to the lyrics so that we can choose which bits we're going to keep?
17:47..a chance to make the music fit their corporate client's brief.
17:51Ebony, she left me because of jealousy.
17:54That's out.
17:55And my ivory, she didn't have no time for me.
17:58That's out.
17:59Maybe I've already let go of the one who could have made me happy.
18:03That's out.
18:05Marianne and Thomas was told that the corporate client does not want a love song,
18:09but all they're focused on is cutting out big chunks of the music.
18:13They're going to end up with hardly any lyrics at all.
18:15I need someone who makes me happy.
18:20I like that bit.
18:21Can you keep that bit?
18:22We're going to lose the old song.
18:24I mean, I just...
18:26That's the problem with the song, is that it's a love song.
18:31Bringing the energy to their track...
18:33So, if we could maybe distort that or...
18:36Yeah.
18:37Lottie and Dean.
18:39Right, if we could pause there.
18:41Yeah, can I just go...
18:42Right, so can we please...
18:43That O doesn't make sense, is it?
18:44That's fine, we can come to that.
18:45Do you agree as well?
18:46Yeah, but we don't have very long, so we just need to focus on actually remixing this.
18:51Okay, but...
18:52Lottie, the O...
18:53It takes away the whole thing, Lottie.
18:54We need to remix...
18:55Lottie, I'm the PM, I've got to make the decision.
18:56Is that okay?
18:57I don't like the O, I'm going to change it.
18:58So, you want to waste time on changing an O...
18:59Lottie, you want to just change the O.
19:00You'll change the O, it doesn't make sense.
19:01So, you want to waste time on changing an O, when...
19:02Lottie, you want to just change the O.
19:03You'll change the O, it doesn't make sense.
19:04So, you want to waste time on changing an O, when we have got an entire song to remix.
19:09There's quite a lot of aggro going on, Dean feels quite undermined, Lottie's calling
19:13the shots, but to date they haven't made much progress.
19:16Lottie, I don't like the O.
19:17Yes, I know, and now we need to move on.
19:18But I don't like it, so all it takes is...
19:19Right, can we come back to that?
19:20No, I want to change it now.
19:21Okay, let's do it then.
19:22Can we change the O, can we get back to how it was originally?
19:24I found that I can make me happy.
19:34Laying down replacement lyrics for their love song...
19:37Give it everything you've got.
19:39...Thomas and Marianne.
19:41I found that I can make me happy.
19:46Marianne, you've got that...
19:49Right, yeah?
19:51I found that I can make me happy.
19:56No, I'm not hitting it.
19:57That sounds quite good, actually.
19:58Let's put it in.
19:59Yeah.
20:00And then we can, like...
20:01You can fix my pitch.
20:02We can edit you.
20:04Listen, that song is a tune.
20:06Everyone around here is singing it.
20:07They can't get it out of their heads.
20:08I can't get it out of my head.
20:09It's fantastic.
20:10Thank you, Ro.
20:11Doing a good track.
20:12We've mixed it up.
20:13Bosh.
20:14I found that I can make me happy.
20:20Bosh.
20:21I like it, I like it.
20:22That's good.
20:23Yes, Danny.
20:268pm.
20:27Thank you so much.
20:28Thank you very much, mate.
20:29Remixes recorded.
20:33Tomorrow, sell the songs.
20:357am.
20:47Today, teams will host a launch event to sell licenses.
20:52I love it.
20:53And find out if they're in tune with their corporate client.
20:57Honest thoughts, you might agree, at the beginning, I felt like, is this enough tempo?
21:08Yeah.
21:09Did you agree?
21:10Yeah, that is what my thoughts were.
21:11I probably expected something that was going to be a bit more like...
21:14Out of your seat sort of up tempo, yeah.
21:16About it being upbeat, they could edit around it.
21:18And so if you then keep the upbeat bit about, oh, I've got to go throughout, then it is constantly upbeat.
21:26Across the hall...
21:28Someone who makes me happy.
21:32Hearing happy for the first time...
21:34I'm so ready for a change.
21:37..the rest of Thomas' team.
21:39Look at it, we want to hear him.
21:48The only thing that could happen would be that it's not happy enough.
21:53We were dealing with a love song.
21:55The original song that we had considered was pretty much already ready to go.
21:59And the issue was that they weren't happy with the way that we negotiated.
22:02So, um...
22:03So you didn't get that song?
22:04Yeah, we tried to get that song.
22:05We didn't want that song, anyway.
22:06You tried.
22:07Tell us the truth.
22:08What happened?
22:09Thomas was keen to go with a very, very high, aggressive percentage.
22:12Mate, for him to say that 50% is insulting, like, do you know what I mean?
22:16I'm not...
22:17They're naive.
22:18But listen, I ain't too worried.
22:23Next, for Dean.
22:24Right, shall we discuss team splits?
22:27Choose who pitches the track to their corporate client.
22:30Look, I'm quite open-minded on this, and I want you guys to be that.
22:33And who plans their showcase?
22:35Was there one of you that built that relationship?
22:37Who had a stronger relationship?
22:38Yeah, it was me.
22:39I sort of...
22:40No, Dean, I'm really sorry.
22:41I really built a relationship with them.
22:42Oh, my God.
22:43You are joking, Lottie.
22:44I really got along with them, and...
22:45They really brought into both of us, yes.
22:46I did as...
22:47OK, just Dean.
22:48Oh, my gosh.
22:49I've been represented myself, you know, I've had to work in an orchestra.
22:53I mean, Dean, you're PM.
22:54I'll be very honest.
22:55We both bounced off each other very well.
22:56Who do you think would be the strongest in terms of the artist?
22:58Oh, 100% me.
22:59I think we bounced off each other very well.
23:01They really brought into us, but I obviously...
23:02So you're saying that I should go over to corporate, then?
23:04OK, that's absolutely fine.
23:06So, to clarify, Scarlett will be swapping over with Lottie.
23:08Yeah.
23:09Let's just make sure we push that high 60K figure.
23:11Shall we go?
23:12Let's go.
23:13Let's go.
23:159am.
23:18Teams divide.
23:19I think Karina's a great businesswoman,
23:21and I just don't want Lottie to then step in and undercut her,
23:24because I think that will really annoy her.
23:26Like it annoyed me yesterday.
23:29My main issue, which I think we're going to have to tweak in our pitches,
23:33it never gets 100 happy.
23:36It's about a 70% happy.
23:38It's up to us to sell this, so we are slightly on the back foot
23:40because we don't have the best song.
23:45West London.
23:50Willing the drinks brands to fizz with excitement.
23:56Karina and Lottie.
24:01For me, I think it's an OK track.
24:05The lyrics at the minute have to go over and over again.
24:08It feels quite monotonous.
24:10It's quite catchy, and it should stay in your head all day,
24:13when it is on your ad, you know.
24:15Everyone will be sort of tuned into that sort of that catchy,
24:19repetitive sort of style.
24:21It probably wouldn't be something that we'd use on TV,
24:25but we could use it on social media.
24:28I mean, if you're happy to use it down other channels,
24:31you could sort of let me know some sort of budgets on other scales.
24:34We'd be more talking at the meeting about 15k.
24:38If we was to shake at maybe 17 and a half.
24:41I think, as a gesture, then we could go up to 17.
24:46Ah, gutted, yeah.
24:49I mean, I came in thinking we'd go in, smash it,
24:52get the 60k, secure the deal.
24:54That was what I really felt was going to happen.
24:56But the minute they heard that track, they were underwhelmed.
24:59We haven't walked away with nothing.
25:01We walked away with the best that we could do
25:03with the track that we have produced.
25:05Across town...
25:07Cut to grassroots football.
25:10These kids are kicking around a park.
25:12..hoping their happy track hits the mark.
25:15And everyone's roaring.
25:17Lewis and Pamela.
25:20OK.
25:22Did you like us?
25:24I don't get this surge of positivity.
25:27I actually feel it is quite...
25:29Although they're singing happy, I'm not getting happy.
25:32It's not the most chirpy song, but it's not meant to be.
25:35It's meant to be emotional.
25:36And I think whatever you take from that,
25:38I really feel happy when I listen to it.
25:40You gave us a scope between...
25:42You usually pay $50,000 to $75,000,
25:44and we feel that we've matched your brief.
25:46We've gone in, I think, at $85,000.
25:48I gave you a bracket between $50,000 and $75,000.
25:51We're open...
25:52And you're telling me it's $85,000.
25:53Well, we're open to discussion around it,
25:54but that's where we saw the price.
25:56Unfortunately, I just think there are too many elements
25:58that didn't hit the brief.
25:59It's going to have to be a no from us.
26:01I don't think we want to take this any further.
26:03Lewis is negotiating a price before the client
26:06and even told him whether he liked the music or not,
26:08and as it turned out, he didn't like the music,
26:10his back was up, and he just didn't want to buy it.
26:13That is...
26:14Not good.
26:15Devastating.
26:16My only saving grace is that this soundtrack
26:18will suit a variety of markets,
26:20and we could still pull this off...
26:22Yeah.
26:23..if we really, really...
26:24We're going to have to really sell this.
26:28North London.
26:29Hello, Ty. Hello, Dean.
26:31Location for Dean's licensing launch.
26:34They obviously picked up on the fact that
26:36they felt the energy came through,
26:38however, they cannot use the track for a TV ad.
26:41Why? Not up-tempo?
26:43Yeah.
26:44The actual pitch itself,
26:45I mean, like, we really, really pushed it as much as we could,
26:47and they said...
26:48..and they said, you know,
26:49we really bought into the energy
26:50and they took it as a social media advert instead,
26:52and we got 17 grand for it.
26:54OK.
26:55Yeah.
26:56OK.
26:57OK, look, it's not the best of news,
26:58but we've still got 17K,
26:59so well done.
27:00Yeah, well done for that.
27:03East London.
27:05Also catching up...
27:06It never got happy enough
27:07was really what I took away from it.
27:10..Lewis's team.
27:11So, no deal?
27:12No. No deal.
27:13Look, don't worry.
27:14I know, that's it.
27:15Because...
27:16We were good at it, to be honest.
27:17Well, listen, let me say one thing.
27:18Yeah.
27:19You can't please everyone,
27:20so, like, we might not have got that corporate deal,
27:23but don't rule out that we're in trouble,
27:25because...
27:26No.
27:27Listen, we're going to have 10 or 15 people
27:28in here that we're going to sell to,
27:29and these deals potentially could be a lot more
27:31than sort of what was going for on that.
27:33All right, Wicked.
27:34Let's get everything ready.
27:35Let's get set up and let's get this.
27:373pm.
27:39Arriving at each showcase
27:41and in the market for music,
27:43potential buyers from the worlds of gaming,
27:46TV and film.
27:48It is an absolute pleasure and delight
27:50to introduce to you the incredibly talented,
27:53unique, up-and-coming Naives!
27:55Woo!
27:56Whoo!
27:57Whoo!
27:581, 2, 3..
28:02Oh!
28:03I have to go!
28:05I have to go!
28:07I have to go!
28:09Oh!
28:11Oh!
28:12Oh!
28:13Oh!
28:14Oh!
28:15Oh!
28:16Oh!
28:17Yeah!
28:18Oh!
28:19Come on!
28:21Come on
28:28Revealing their remix give them a round of applause
28:33Lewis's team
28:51Happy happy yeah, yeah, yeah, yeah
29:03Teams have just one hour to secure licensing deals on everything from online ads
29:08And what was your budget let's say like 500 quid to high-end film scores
29:14Between five and eight thousand kind of what we were thinking with 30% commission on every deal
29:21For you a great price. I mean, it's a what it will be a one-off price Karina and Lottie score their first sale
29:26Could we sort of shake today on a 6k deal?
29:31Also looking to score big Scarlett and Dean
29:35For TV advertisement we're pitching the projects around 20,000 pounds
29:44I'm gonna go right down. I'm gonna be around 200 pounds. Oh wow 200 pounds isn't gonna be possible for us
29:51I think we need to rethink things yeah, we've now took two people that I know I know it's 300 pounds
29:56But it's 450 pounds. Yeah, and I'm concerned now that we're refusing sales
30:00Look time is of the essence 30% of 250 or 200 isn't much we need to move on if we speak to everyone in this room
30:06We're gonna win this task
30:08On the other team, it's a very sort of emotional songs up and down up and down while Thomas secures sales with a 35% commission
30:15Can you got 1500 pounds?
30:20Let's go. Thank you very much darling
30:22Lewis and Pamela make a bid for buyers
30:25There are elements of happy, but it's not your traditional sing-song happy, you know if that's really the angle we were going for us
30:31I'm not sure for me personally whether I could find a placement in a film. Would you be interested in?
30:36Discussing it
30:39At this time I don't I don't see a place for it at the moment
30:43Well listen, thank you so much for your time. I really appreciate your feedback
30:48Flogging a dead horse was the correct statement. I've never struggled this much. Just like keep a smile smiley face on and keep working our way around
30:57North London
30:59A toilet roll brand because I've got to go
31:02While Scarlett cleans up on a TV advert
31:06Brilliant thank you
31:09Dancing with a major player we're from Warner Chapel music so Warner music publishing
31:14Librarian Lottie
31:16Did you like the song?
31:18The lyrics may be very repetitive
31:22So just when we were doing repetitive the whole idea is that it says you know
31:25We've got to go you're then going over and over again
31:27Whether you're out for the night and you're going over and over again to the bar whatever it is
31:31It covers all sorts of aspects, so would you be interested in shaking on 700 pounds?
31:35Can we call it 500?
31:37550
31:38Lowest price that we can possibly do
31:40525
31:41550?
31:41No
31:42500
31:43500
31:44500
31:45500
31:46500
31:47I mean let's do it
31:48500 all right amazing
31:49Thank you very much
31:50Thank you very much
31:51They were saying
31:53They were saying 525 you shook out your hand and you said 500 pounds
31:56It's minimal
31:57But a deal is better than no deal
31:58I opened up the options for the library in the first place
32:00I'm not asking the franchise we've got to keep this going
32:02Absolutely ridiculous
32:03Shake your hat when they're offering 525 to put out your hand and say 500
32:07Absolutely ridiculous
32:0830 minutes to go
32:13I'll tell you what let's shake on 4
32:15Yeah
32:16Thank you
32:17For Lewis and Pamela a slew of sales
32:19I think if you came to 3 we'd have you
32:213?
32:223
32:23Go on
32:24Trying to make a deal
32:26Marianne
32:27Is there any buzz around the artist that we could tap into as part of the campaign?
32:31He certainly caught our attention which is a good indication that he's on the map for sure
32:34Yeah
32:35And I think the benefits of being here today is that Royal will be very big very soon
32:39And you know now it's sort of getting quick before he's big and before he's very expensive
32:44So how much are you looking, how much do you typically spend on a campaign like this?
32:48So I think for this we'd be looking in the region of 1,500 to 2,000
32:52For an online campaign
32:53So you're happy you're spending 2,000 pounds is that what you're saying?
32:55Yes or not
32:56Right
32:57I would feel like I got a better deal at 1,700
33:01Well 1,800 pound?
33:03Yeah
33:04Deal
33:05Lovely
33:06Write that one down Marianne
33:08I wish that I could negotiate without you jumping in if we're being honest
33:11Yeah but it weren't going nowhere
33:13No but it was going somewhere
33:14You were just jumping in I never got a chance to speak
33:16I didn't
33:17You jump in
33:18It was open to close and you didn't close it
33:20Oh
33:22Five minutes to go
33:24Probably give you something like 250
33:26Is that 250,000?
33:27No
33:28Last chance to line up licenses
33:30I think if you can come to three and a half
33:32Three and a half
33:33You drive a hard bargain
33:34Shall we say four Glenn?
33:35Let's give it a shot
33:36Let's give it a shot
33:37Oh fabulous
33:38Seven even
33:39Come on we're close
33:40Okay 70 give it a shot
33:41Thank you very much
33:42620
33:43Ah 625
33:44Okay
33:46Deal
33:47Could we consider something perhaps around 1500 pounds?
33:49Go on then
33:50Amazing
33:51Thank you very much
33:52Thank you so much ladies
33:53Seven hundred pounds
33:54749
33:55615 was it
33:56Okay 615
33:57How did you have got a minute left?
34:006pm
34:02Trading over
34:03We did royal justice I think today in the room
34:06You know we got him some really good deals
34:07If we lose tomorrow
34:09There's only one responsibility here
34:11And that is the song choice
34:12That is the song remix
34:14It's Thomas
34:15It's Marianne
34:16It has to fall with them
34:17We got one TV I think between us
34:19And then for a toilet advert
34:21I got some
34:22Yeah for a toilet advert
34:23Oh I've got to go
34:24I've got to go
34:25Yeah
34:26We have got some sales off the floor
34:27But it hasn't been huge quantities
34:29We haven't delivered a huge amount from the corporate client
34:33So I'm definitely concerned
34:35Shall we go?
34:36Yeah
34:37Fantastic
34:38Let's go
34:39Tonight commissions calculated
34:43Tomorrow
34:45In the boardroom
34:47Time to face the music
34:59You can all go through into the boardroom now
35:13Well this was a music task
35:21The first person that would come up with the name Sugar Babes
35:26I'll kick them straight out that door there
35:28So for this task you had to represent an artist
35:33Remix one of their tracks and then sell it on to buyers
35:38So who'd like to talk to me first of all?
35:41We'll go first
35:42Alright Lewis
35:43So I was happy to be on the corporate team
35:45Because there was an opportunity to meet the corporate client
35:47That's what I do quite often
35:49Marianne put herself on a sub team
35:51What I was enthusiastic about was the negotiation element with the artist
35:55And so I wanted to get involved for that reason
35:58So Lewis and Pamela you became the corp team
36:02Yes
36:03And I believe that they gave you a brief that was predominantly about football
36:09It was sort of the highs and lows of football
36:11But to end on a high and I'm quite happy
36:13And we kind of got one no which was no love songs
36:16That was kind of the main brief
36:18Alright so having learnt what the client wanted
36:22You two then have got three artists to audition
36:27Tell me what happened
36:28So walking in Thomas and I were discussing the market rate for commission splits
36:35And I explained that it was between 10 and 25% is the variation really that we should be looking at
36:40I walked in with that
36:42What did you say to the artist when you met them first of all Thomas
36:45How much did you ask for?
36:4650%
36:47Oh
36:48And I had
36:49That must have gone down well then
36:51Not a lip alone
36:52Anyway you spoke to three of them
36:54I wanted to go with naives because it was definitely much more in line with the brief
36:57Right okay but you didn't get them right
36:59No they thought we expressed some naivety
37:03Naivetai
37:04Yeah they said
37:05Naivety in offering 50%
37:08So we were left with our second choice which was Royal
37:10Which was at its core a love song which was diametrically opposed to what we were supposed to be
37:15They didn't want a love song did you?
37:16No
37:17I think we better listen to this masterpiece then shall we
37:21I'm so ready for a change
37:24I need something different in my veins
37:28I need something different in my veins
37:33I need something different in my veins
37:35I need something different in my veins
37:48Sounds like a footballer was worried about a drugs test
37:52And that was you at the end wasn't it Marianne doing your Bee Gees impersonation
37:59Are you sure you got the drift from them about the football thing?
38:04I thought it was I did like the song and I felt it related to football because it was like the route that you wanted to be happy throughout the song and I sort of related it as emotional rollercoaster going to West Ham
38:14I'll be honest with you I like that and that's how I saw it
38:17Okay
38:18Alright so then you go and talk to the sports clothing company showed it to them did you?
38:23Yeah
38:24What did they think?
38:25We went in there with a strong pitch and we just got a flat knoll they didn't want it
38:29I think what was weird is you talked over the song as you were trying to explain to them how it fitted in with their commercial
38:35He couldn't hear the song and he couldn't hear you
38:36The song could have sold itself if it was the right song and we were just sort of then trying to flog a dead horse
38:41Yeah
38:42Okay well anyway we played the thing in front of the TV companies and all that stuff and I think you was quite successful
38:52Yeah I was deflated at the end of the day because we lost the corporate claim but I was saying to everyone I'm very proud that we managed to rake back so much in the wider sales with the masses
39:01Yeah could be much more yeah
39:04Okay unison now Dean
39:08So since the briefing I was I was quite excited about the task obviously a lot of it revolves around talent management
39:16Which is something I do I've been doing it for five years or so I wanted to put myself as PM
39:20So you've got him that knows about dealing with talent so to speak and you knows about music
39:26Yes 15 years in music I understand
39:29Yes you've been playing music for 15 years
39:31When I was four years old what was you playing then the tambourine?
39:35No I started the viola when I was four years old
39:37Really?
39:38Yes
39:39Pushy parents but I'm grateful to them
39:42Right okay
39:43I heard you was on a charm offensive with your three artists
39:48In terms of the acts I think we made it very clear from the start I want the whole focus to be on the act
39:53They're the talent and that we've really got to appreciate that and all three of the acts really really brought into us
39:58And I was quite confident that if we chose any of them that they would have chosen us
40:01Even if the other team had offered five percent ten percent
40:04Then these guys call you up
40:06Yeah
40:07And they give you a brief as to what the client wants
40:10Yeah
40:11Yeah we were very clear
40:12Up tempo upbeat
40:13Yeah very clear
40:14Yeah excitement
40:15It needs to get the nation off their settees
40:17It's got to have a really upbeat
40:19Lottie and I were both very clear that we thought Naives were the perfect band for us
40:22And so we chose them
40:23So what did you get?
40:2430 percent
40:2530 percent?
40:26Because you got 35 percent
40:2735
40:28Yeah
40:29Okay
40:30All right
40:31And then we go to the edit suite
40:34Dean wanted me to run every single idea past him first
40:38And that was
40:39Well he's the project manager I suppose
40:40Fair enough isn't it
40:41But in time allowance I needed to really crack on
40:44I just wanted to work together but I just felt that you were saying
40:46No no no Dean let me do this
40:48This is my I'm an expert I've got 15 years
40:50Anyway let's listen to this thing shall we?
40:53Oh
40:54One two three four
40:55Oh
40:56One two three four
40:57Oh
40:58I have to go
41:00I have to go
41:02I have to go
41:04Oh
41:05Oh
41:06Oh
41:07Oh
41:08Oh
41:09Oh
41:10Oh
41:11Oh
41:12Oh
41:13Oh
41:19Right
41:20so
41:21Well it was bouncy
41:23What would the corporate
41:24client think of the stuff
41:27I mean, we played the track and the feel for the corporate client
41:30was that it wasn't up-tempo enough and they couldn't see how it would represent their brand
41:35brand in a TV ad they sort of agree use it for TV but they did use it for something else they
41:42offered it for social media purposes right yeah yeah anyway so you all went selling there did
41:50you yes and I think one of your punchlines about I need to go attracted a another client yeah that's
42:00a good punchline from I mean you know you could not make that up okay well anyway let's find out
42:10what went on so Karen and power how did they get on well as you know they secured a high commission
42:1935% and they secured sales of their track of twenty eight thousand five hundred and seventy five pounds
42:26so that gave them a commission of ten thousand and one pounds and 25 pence my Claude well unison
42:36secured a lower commission of 30% but their overall sales were much higher indeed fifty thousand
42:43one hundred and fifty pounds and that gave them a total of fifteen thousand forty five pounds you
42:51one ladies and gentlemen you've hit the right note here I'm going to send you to the BBC Radio 1's live
43:01lounge where I've arranged a private performance from the chart-topping band Bastille oh my goodness
43:08Thomas are and you've got a loyalty card at that calf oh yeah regular well you're gonna have to go there again all of you
43:30you lot and have a chat amongst yourself off you go
43:37oh
43:39oh
43:41joy
43:42when you call me
43:45I was giving up oh
43:47I was giving every joy
43:50well I've won two now as PM and that speaks for itself the artists love me and that's why they went for us and not the other team
43:58that was brilliant isn't it?
44:03this one you might have heard
44:05but if you close your eyes
44:07does it almost feel like now
44:10despite the fact that I wasn't PM I certainly took on those shoes I thought that it was really important that the team had some sort of clarity and it did seem as though I was in the position of everywhere that was fundamental to the winning of the task
44:21does everyone here agree that that was the wrong song? I still stand by our song I think it was really good
44:37it just didn't fit the brief and it actually in hindsight technically wasn't good enough
44:42Pamela's strategy throughout this process has been very very simple don't take on too much responsibility unless you absolutely have to so that you can criticize everybody who does
44:50when you jumped in with 50 50 and then when they said we were at we were at like 10 and you're like no we just can't go any lower than 50 50 you can't do it
44:57they were very naive like if they'd have gone with us they'd have earned a lot more money wouldn't they?
45:00I know Thomas would be like impatient but it was the wrong call you don't go in at 50% who's giving you whoever gives 50% like in business it just doesn't happen
45:08I felt like you would have been better placed on this side because
45:12You told me you could do that and I know he could do that
45:14Well don't do it
45:15You both pushed him on that team as well
45:16Thomas is Thomas
45:17Lewis isn't sold to the corporate client he only had to get 14,000 pound deal or small little deal he started off at 90 grand how can you not get anything?
45:25Yes, Lord sugar can you send the four of them in place?
45:39Right, erm well today at least one of you will be going solo that's for sure
45:59You two got the brief from the sports brand right? Okay? They told you what they wanted, okay?
46:07Joyful, dynamic, exciting, built, cool, edgy, dynamic
46:12The song was a bit depressing wasn't it? Yeah
46:15Completely the opposite what they asked for
46:18And the guy said to you don't see how I can use it on a television advert
46:22But before that you then alienated him
46:25He'd given you a budget of something like 50 to 70,000
46:30And you start off asking him at 85 grand
46:33What are you doing? You're not talking, you're not in a market stall here selling a pair of you know underpants
46:40My method there was to try and go in higher so then he'd see us at the top end of the spectrum lower down 75k
46:45I understand we weren't negotiating
46:46Well not only didn't he like the bloody music he didn't like your attitude
46:50That's a real shame I really felt I'd be looking forward to it
46:52No he didn't like your attitude you know
46:54Anyway, the song Marianne and Thomas
46:59You butchered his lyrics, okay?
47:03And is that because he said he doesn't want love in it?
47:06Is that what you're going to fall back on?
47:08Yeah, well because the song was at its core a love song so we were trying to manipulate it and make it more marketable
47:15But that was the whole point of the remix
47:17Yeah
47:18To try and get the tempo up and make the words slightly less important
47:21You were cutting away like Cher's surgeon I think
47:25Yes
47:26It was it was a very difficult song to try to make marketable
47:29Difficult song?
47:30Let me put it this way Thomas
47:32If you were a busker playing that song
47:34I'd go up to your hat and I'd take some bleeding money out
47:37Never mind putting it in there
47:39I didn't want to cut as many words out of that song but we did and I went with
47:43But you wanted that song
47:45I didn't want that song
47:46Yeah I wanted the song yeah
47:47Well you wanted Role
47:48Yeah I wanted Role
47:49Because you lost the other one right?
47:50Do you have any questions?
47:51But did you go straight in when the first time you met those people
47:55Go ahead and say
47:56How much commission are you going to give me?
47:58No
47:59What percentage do you want?
48:00Like how do you want the split to go?
48:01That was your first question
48:02No
48:03And that wasn't where I was going with that
48:04It wasn't what I started off saying
48:06We think you're fantastic
48:07But look we've done the hard work here
48:09And I said look
48:10And I did say
48:11I think we want to go 50-50 split
48:13Now is that something you're fair with?
48:14And he said
48:15He said no normally we go at
48:17And then I was like
48:18And then you went 30%
48:19Yeah because I needed to bring us back down to reality
48:21Because they were insulted
48:22Where's the fault lie then?
48:24Lewis you went to a corporate deal
48:26And you've insulted them
48:27Maybe if we could have got something
48:29And all we had to do was get a £14,000 deal
48:32And we would have won the task
48:33I'm happy to put my hands up and say that I was at fault
48:35But it's not just like
48:37I didn't sort them on my own
48:38We didn't
48:39It wasn't Pamela who asked for £85,000
48:40No I know that
48:41Because it's not often that Pamela speaks
48:42There was a strategy behind it
48:43I did take a lot of that pitch in fairness
48:45I think my part of the pitch
48:47You know was received well
48:48Of course they didn't like the song
48:49I think we were going in trying to flog a dead horse to be honest
48:52Because it didn't fit
48:53OK
48:54Look
48:55Normally I'm going to ask the project manager here
48:59Lewis to decide which two people they're bringing back in
49:04But erm
49:07I'm not going to ask you that question Lewis
49:10Erm
49:11There's four of you
49:13And
49:14If you don't mind
49:15I'd like all four of you to step outside
49:18I'm going to consult with Claude and Karen
49:21Off you go
49:30What do you think of Lewis?
49:32He showed incredible naivety
49:34You don't go into a corporate client
49:35And ask them for £10,000 more
49:37Than their highest budget
49:39They didn't even like the song
49:40Hmm
49:41You know Pamela
49:43I think she's bright
49:44I think she's capable
49:45And I think she doesn't seem to realise
49:47That this is her opportunity
49:49To demonstrate that
49:50Hmm
49:51Well Thomas
49:53Ninth week
49:55Eight losses
49:57Every single week
49:58He throws himself in
49:59At the deep end
50:01If he was just a little bit more careful
50:03He might have better results
50:04Hmm
50:05Marianne
50:06Thomas railroaded her
50:08In the first negotiation with the artist
50:10And went in at 50%
50:12She was meant to be managing him
50:13And she did not manage him
50:15Hmm
50:16Yes
50:18Could you send the four of them in please?
50:28Well look ladies and gentlemen
50:32I'm not going to harp on about this task anymore
50:37This is the ninth week
50:39Uh
50:40And
50:41No one seems to be stepping up at all
50:44Um
50:45I just want to remind you
50:46That one of the
50:47Candidates in this process
50:49Will end up being my business partner
50:51And this is what's
50:52What this process is all about
50:54Changing someone's life
50:56That's why I do it
50:57That's why I enjoy doing it
50:59Pamela
51:00Yes
51:02I am getting sick and tired
51:03Of looking at you
51:04Every week
51:05And you ducking and diving
51:07And sitting in the background
51:09And I'll just sit back
51:10And let the shit hit the fan
51:11And it won't hit me
51:12I think you really have the wrong idea about me
51:14I really take risks in these tasks
51:15And I
51:16Just because I don't fall out
51:17With people in the process
51:18I probably don't get as much
51:19Conversation in the boardroom
51:21But I own a cosmetics brand
51:22That's sold globally
51:23We're in Germany
51:24We're in Spain
51:25New Zealand
51:26That's all on my own
51:27That's something I've done
51:28By myself
51:29What is your business idea?
51:31Mine?
51:32It's a travel brand
51:33It's a version of it
51:34What do you know about travel?
51:36Well I spend
51:37As much as you know about
51:38This bleeding business I suppose
51:39Music
51:40I spent a lot of time
51:41Working in travel
51:42When I was younger
51:43So I work full time
51:44I work even as the weekends
51:45And all of it's going towards me
51:46Starting the travel brand
51:47Whether it's now
51:48Or whether it's in five years time
51:49It's going to happen
51:50Thomas
51:51So my business plan is
51:52Very simple
51:53Pillows
51:54But my business is really
51:56I just haven't got the money
51:57To go forward
51:58And that's why I'm here Lord Sugar
52:00Yeah
52:01And what is your idea Mary Anne?
52:03Well it's
52:04So risk management consulting
52:05Is something that I created
52:07After being a broker
52:08For about 15 years
52:09What kind of broker?
52:10I was an insurance broker
52:11My business is currently
52:12Domiciled in the US
52:13And that's where I'm looking
52:14To expand to the UK
52:15With the knowledge
52:16Of these other people here
52:17Who do you think should be fired?
52:19If we look at the performance
52:21Throughout the duration
52:22Of this process
52:23You have to be Thomas
52:24Because while Thomas is a blessing
52:25And a curse
52:26He's proven to be a curse
52:27More often than he's a blessing
52:28And he forces his opinions
52:30On people
52:31Even when they're wrong
52:32Which they usually are
52:33Look not all my decisions are bad
52:34I mean
52:35I'm just the one
52:36Putting ideas through first
52:37And people seem to follow me
52:38And that's not my fault
52:39You know?
52:40I didn't see the same issue
52:41With Thomas
52:42When I was working with him
52:43I thought we worked quite well
52:44Mary Anne's probably the only person
52:45I've worked with a lot
52:46And I would say
52:47From that point of view
52:48I think Mary Anne
52:49You've been in the bottom three
52:50A couple of times
52:51I would say Mary Anne
52:52Well that's because
52:53I don't play strategy
52:54And I'm not afraid
52:55To make risky decisions
52:56And you just sit back
52:57On the sidelines
52:58And watch everybody else
52:59Make decisions on your behalf
53:00People don't feel like
53:01I'm at fault
53:02For the failure of the task
53:03That's my opinion
53:04Hmm
53:05I think I've heard enough
53:07And I'd like to
53:09Kind of summarise
53:11Thomas
53:13Yes, I'll show you about
53:14I like your
53:17You know
53:18Honourability
53:19You say it as it is
53:21I also have to take into account
53:24That out of the last nine tasks
53:27Eight losses
53:29Eight losses
53:30Okay
53:31You give your all
53:33And if this was a war
53:35And I was a general
53:36And we were in the trenches
53:38Somewhere
53:39Who would I take with me
53:40Out of you lot
53:41Him
53:42That's what I would do
53:43No question of it
53:45But we're not in a war
53:47I've got to go to business
53:49Right
53:50It is saddening for me Thomas
53:55But I have to say
53:56That it's been
53:57Nice being associated with you
54:00I hope that you have picked up
54:04A lot of stuff from this process
54:06About yourself
54:07Yeah
54:08I really wish you well
54:10Yeah, I really do
54:11But Thomas
54:13I have to say this
54:14It is with regret
54:16That you're fired
54:18Thank you
54:19Thank you
54:20Thank you all very much
54:21For the opportunity
54:22I really enjoyed Michelle
54:23Bye
54:39That's the sadness of this
54:41Process
54:43Because basically
54:44He's a nice guy
54:45Thomas
54:46Nice fellow
54:47But
54:49I have to decide about
54:51Who I can see
54:52That I can go into business with
54:54Yeah
54:57Lewis
54:58You know
54:59I get the feeling that you think
55:00You're impenetrable
55:01Not a chance
55:02Well you're not
55:03I can tell you that
55:04You're not
55:05You're definitely not
55:08Marianne
55:09Erm
55:10Erm
55:11I'm trying to think about you
55:12As a business partner
55:13I'm
55:15I can say that
55:16I don't want to talk anymore
55:17Please
55:18I don't want to hear anymore
55:19From anybody else
55:20Erm
55:24Pamela
55:25I've been saying to you
55:26That
55:29You've got to step up
55:30I said it at the beginning of this task
55:32When I introduced it to you
55:33Erm
55:34And I'm saying it again
55:36Now
55:37Erm
55:38I don't know
55:39I don't know
55:40I don't know
55:41Marianne
55:42I think it's the end of the road
55:44As far as I'm concerned
55:45And I can't see me going into business with you
55:47So
55:48Marianne
55:49I think it's the end of the road
55:50As far as I'm concerned
55:51And I can't see me going into business with you
55:53So
55:54Marianne
55:55You're fired
55:57Thank you
56:16Pamela
56:18Like it or not
56:20You
56:21Are going to be
56:22The project manager
56:23On the next task
56:24Happily Lord Sugar
56:25Okay
56:26Well
56:27We'll sit back happily
56:28Okay
56:30Go back to the house
56:31The pair of you
56:32Thank you Lord Sugar
56:33Thank you Lord Sugar
56:45I've been more out of my element in this process
56:53Than I ever have been in my life
56:55And honestly I've learned a little bit about myself
56:57In some areas where I can improve
56:59I'm glad I didn't make the final
57:01But
57:02There's some fantastic business people in this process
57:04And every person in there deserves to be there
57:06So
57:07Good luck to all of them
57:09Well it seems to me like they've kept all four of them in the boardroom
57:12Yep
57:15Tom
57:16I'm sure Thomas is coming back
57:17Oh
57:18I'm getting nervous
57:19I feel nervous as well
57:20Oh my god
57:22Yes
57:23Oh my god
57:24Thomas is here
57:25Don't lie
57:26He's lying
57:27Thomas is here
57:28Pam
57:29I'm not lying
57:30Is Marianne going?
57:31I'm not joking
57:32Yeah, Marianne's going as well
57:33Thomas is good
57:34Well done
57:35Well done
57:36He got the best send off
57:37No way
57:38Lord Sugar was like
57:39I really like you as a person
57:41You're such a good guy
57:42And then he said
57:43Regretfully
57:44Tom
57:45Oh
57:46So after he fired Thomas he came to me
57:47And I thought he was going to fire me to be honest
57:49And he said
57:50You
57:51Are going to be PM
57:52And you've no excuse with this next one
57:55No, well done on surviving that
57:56It sounds like it was super intense
57:58Now, six candidates remain
58:04Lord Sugar's search for his next business partner
58:08Continues
58:10Next time
58:11I want you to create a new perfume
58:14Bad smells
58:15That's quite strong
58:16I was expecting more
58:18Wow
58:19Noses out of joint
58:20What is that?
58:21No
58:22Furious
58:23Furious
58:24And in the boardroom
58:25The truth sniffed out
58:26It fouled miserably
58:28You're fired
58:29So
58:35If you're still fired
58:36You're fired
58:37You're fired
58:39Yeah
58:40You're fired
58:41Transcription by CastingWords
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