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  • 2 years ago
Smart, talented, ambitious. La-Shauna Yatali is the definition of a boss lady and as we celebrate International Women's Day, she vows to share the knowledge and skills she gained over the years with other young artisans.

Sharla Kistow has this story.
Transcript
00:00 LaShauna Yatali, the face and the mastermind behind the Caribbean artisan by her and the
00:06 Caribbean Artisan Naturals, a local skin and craft brand which gained some popularity last
00:12 year.
00:13 Yatali made a decision to combine her passion for science, craft, fashion and cosmetics
00:20 and turned it into a business.
00:22 I went with Caribbean Artisan because, and it's still a dream of mine, I want to have
00:26 a Caribbean Artisan Network.
00:28 This is, and it will probably be an NGO in the future.
00:32 Caribbean Artisan by Her and the Caribbean Artisan Naturals are locally produced and
00:37 comprised of a variety of products.
00:40 Yatali said in 2019 she was known for her crochet swimwear, but fast forward to 2024,
00:48 she is now known for her beaded jewelry and dark mark remover.
00:52 The Caribbean Artisan by Her, my major products for right now are my waist beads and anklets,
00:59 so my beaded jewelry.
01:01 So my clients come in, they get outfitted for their waist beads, I also sell anklets,
01:07 they try it on and they love it.
01:09 It's really an immersive experience, so they quite enjoy that.
01:13 But I also do bracelets and dream catchers, baby blankets, crochet swimwear.
01:21 With the skincare, I make soaps, scrubs, body butters, candles, but what has really put
01:28 me on the market, especially with this last year, has been my dark mark remover.
01:33 The artisan said she remains grateful to the Port of Spain City Corporation for their vending
01:38 program offered to young entrepreneurs last year.
01:41 She credits it with allowing her to get the recognition she needed for her business, which
01:46 in turn gave her the confidence to expand.
01:49 It has allowed me to have my shop and then I have expanded.
01:54 I have employees, I have other retail options available now and obviously online.
02:02 So I am expanding.
02:04 I have my eyes on expanding regionally.
02:08 I've already mapped out a destination.
02:13 And I already do export.
02:14 I have a lot of clients coming in who would have come in from tourist ships or even on
02:19 island and I do, I send abroad for them.
02:23 She has set up shop in Capital Plaza on Frederick Street, Port of Spain and tells us that her
02:28 clientele includes people from all walks of life.
02:32 Yatali gives the assurance that her local products are top quality and on par with foreign
02:38 brands.
02:39 Although she is grateful for the opportunity that came her way, she believes more can be
02:44 done to help small businesses.
02:46 She also encourages young people to find avenues that can help them become more educated
02:51 in the field of business they have interest in.
02:55 Yatali shared this message to other women on International Women's Day.
03:00 Continue to be great.
03:02 Continue to be woman.
03:04 Continue to be special.
03:06 Continue to vibrate high divine feminine.
03:10 Continue to keep our groups, our circles, our good vibes strive.
03:15 Continue to love each other.
03:17 Sharla Kistel, TV6 News.
03:19 [BLANK_AUDIO]
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