00:00The artist Ciara spoke to local media about her foray in the rum industry and her love
00:06for Caribbean culture.
00:08Ciara, known for her chart-topping music and dynamic performances, reflected on becoming
00:14an investor, co-owner and director of 10to1 Rum back in 2019 alongside founder Mark Farrell.
00:22She explained that her love for rum began at 21 and that a serendipitous meeting with
00:27Farrell during the pandemic solidified her interest in the brand.
00:57Ciara expressed her pride in the brand's success while Farrell hinted at even greater ambitions,
01:26particularly for the upcoming 2025 awards season.
01:42As for expansion into Trinidad and Tobago, Ciara acknowledged the country's deep-rooted
01:47rum culture and reaffirmed her commitment to making the 10to1 Rum a household name.
01:53Farrell echoed her sentiments.
02:23Ciara also took a moment to share words of encouragement for women in business ahead
02:36of International Women's Day this Saturday.
02:51She explained that by being naive, it suggests that what you don't know, you just don't know.
02:58And growing up with that mindset was huge for her because when she walked into rooms,
03:03never defined herself by gender or skin color.
03:22She added that she has always been confident, full of faith, and believed in herself,
03:27which ultimately led to her success.
03:30Touching on her time for Carnival, Ciara revealed that she has developed a deep
03:35appreciation for the genre and even connected with Soca star Marshall Montano.
04:01about the artists here. I actually connected with Marshall Montano.
04:06I connected with him. We were actually at What's Happened, my friend Winnie Harlow.
04:10She did a group thread with us and was like, hey, I'm going to be here for her.
04:13So we started a little chat there, but his music is amazing. I love his record Party.
04:20It's pretty cool. I like the Bend Over song.
04:27There's also Coco Tea, which is nice.
04:29Ciara said she's already looking forward to Carnival 2026.
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