00:00I'm honestly the most fearful about being not used to having red hair and being uncomfortable
00:05with the look.
00:06I've never done a complete color change, so this will be a really new experience for me.
00:12Hi, I'm Savannah McCown and I'm getting muted red hair.
00:16I have been flirting with this idea of muted red hair for quite some time.
00:21I think it started when I saw a picture of FKA Twigs on Instagram rocking the look and
00:27then I kept seeing celebrities like Kylie Jenner do it and SZA and those are all celebrities
00:32and artists that I'm really inspired by.
00:34Growing up, I was never allowed to dye my hair.
00:37My mom was pretty strict about that.
00:39And then in college, I decided I'm just going to cut my hair super short and do like balayage.
00:45I did that for a couple of years and then I had bangs, I've dyed it dark brown.
00:50I am excited to just kind of spice up my look and have something different.
00:55It'll be fun to just like enter into the world with this new hair and this new look
01:00and kind of be like, what's up world?
01:02It's me.
01:02I'm a redhead now.
01:05Welcome to Hair Los Angeles.
01:07Hi, I'm Savannah.
01:08I'm so excited to be here.
01:09Hi, I'm Danny Moon.
01:10I'm a hair colorist and owner of Hair Los Angeles.
01:13You can see my work on the heads of Hayley Kyoko and recently Brockhampton.
01:18I'm a hair color specialist that specializes in multicolor anywhere from rainbow to brunettes
01:24to redheads to platinum blondes.
01:27I've been doing hair now for 20 years and it feels like yesterday.
01:30I want to do kind of a muted red look, more on the burgundy end.
01:34Awesome.
01:35It's been one of my favorite colors lately.
01:36It's just so vibrant and natural at the same time.
01:41So let's get spicy.
01:42Let's get spicy.
01:44Today, I'm going to give Savannah red muted hair.
01:47First things first, I'm going to give her a row, set her up, make her feel comfortable,
01:51because we're about to go on a journey.
01:54We'll be going from natural to just a little bit warmer and you'll see how that opens up
02:00her face and just makes her glow.
02:02You're used to seeing really bright colors from me, but I also like to create variations
02:08of color for everybody.
02:10I'm going to check her hair to see how it lifts with color.
02:13I have three different variations of the color.
02:16One is copper red, one is pure red, and one is high lift red with another red.
02:23So this will give me from brightest to least brightest.
02:28I do this so I can see what kind of formula that I have to create for her natural hair
02:34so I don't have to use bleach.
02:36This will give me some kind of results in about five to ten minutes.
02:40I put it in a foil and then next thing you know it, boom, I have exactly a road map
02:46to
02:46how I'm going to color her hair.
02:49After the strand test, we decided to go with a medium muted red brown.
02:54This just lights her up the right amount from somebody going from natural to colored.
03:02You got to give them baby steps just to kind of get comfortable in this new world.
03:07And next, we're going to start the process.
03:10When mixing up your reds, you want to have two different formulas.
03:13That's what I did here.
03:14For the middle to the ends, I made one formula and I put it in foils to increase the heat
03:19and to bump up the color a little bit.
03:26The color was on for about 35 minutes before I started adding the root color for another
03:3215 minutes just to catch up.
03:42Then I applied a little bit of heat just to give you a little bit more of the punch.
03:50So what I like to do when I'm not using bleach is I like to put hair color in foils.
03:55I raise the volume up in the developer so it makes the color stronger.
03:59When the hair color is in foils, this boosts up the color and keeps the hair healthier.
04:07I let it process for the right amount of time.
04:10It can go from 30 to 45 minutes.
04:14And then I start pulling out when I know that the hair color is done.
04:19I was really happy with how everything was evenly processed.
04:23The good thing about color and doing these kind of colors with hair color is that the
04:28hair stays in the best shape and you don't take the risk of damage when you're using bleach.
04:33You can also use bleach when the hair has been processed in other ways.
04:38Once everything is processed and I'm super happy, we go to the shampoo bowl and now the
04:43relaxation starts to happen.
04:46Some of my favorite shampoo and conditioners for hair color is Szechuan.
04:50It has the right amount of moisture, smells beautiful and has a little bit of weight for
04:54hair that's been processed already.
04:56So I shampoo twice just to make sure everything off her scalp, everything is off her ends and
05:02then her hair is getting prepared to be conditioned.
05:07Once I condition, I bring her back to the chair and I prep her hair to be styled.
05:12I love to use the 6-in-1 Virtue hair styling product to give it a little bit of shine
05:18as
05:19I start to blow dry.
05:20I also love their healing oil.
05:22Every time I put it on, people just die over the smell.
05:25It happens every time and I know why because every time I put it on, I'm the same way once
05:30again in love with the product.
05:32Once I grab my round brushes and section the hair out into four, I start to style.
05:38After the blow dry, I pull out the curling iron because I want to pull out the diva to the
05:44mat.
05:46And now we're ready for the big reveal.
05:49All right, Savannah, are you ready?
05:50Yes.
05:52Open your eyes.
05:53Oh my gosh.
05:55This is insane.
05:56I'm literally obsessed with it.
05:58It's medium spicy to death.
06:01I love it.
06:06My immediate reaction, I was like, who is she?
06:09Definitely overwhelmed, but in a good way.
06:12I honestly feel like a different person.
06:14I am obsessed with it.
06:16I was looking at it in the mirror just now and I felt like Jessica Rabbit.
06:20So that was fun.
06:21I definitely feel like it's opened up a new side of me and I'm really excited to show my
06:26friends and my family.
06:27I feel like everyone's going to be really excited about it.
06:30Savannah overall was the best.
06:32I asked her who her dentist was because she had the best smile that I've seen all year.
06:37But she was the best vibe and that vibe always comes across when we're doing hair.
06:41It feels like a huge change.
06:42I keep thinking I'm wearing a wig.
06:44I don't think it's really sunk in yet, but I'm already over the moon.
06:48I feel like I'm just going to be on cloud nine for as long as possible.
06:51The best way to upkeep this look is use color treated shampoo and conditioner.
06:56The hair color stays in the hair at its potency for about six to eight weeks.
07:01From there, all you need to do is put a gloss on and it'll bring the life right back.
07:06I'm very relieved I didn't have to get my hair bleached.
07:08I thought that was kind of the process, especially with someone that has brown hair.
07:12So to know that I didn't have to bleach my hair and I could keep my hair super healthy
07:16is so great.
07:18Being able to spread joy with hair color, with hair, with hair styling, being able to see
07:23people happy or these different versions of himself has enriched my life.
07:27I'm not just coloring your hair, I'm coloring your shoes too.
07:30Check out my upcoming Reebok collaboration.
07:35I'm very excited to go out with my friends and show off my new hair as well as be the
07:41most
07:41fiery person in the Zoom chat.
07:43Yeah, I kind of just like explore the world with my new mane.
07:48Thanks for watching Refinery29.
07:50To watch more videos, click here.
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