00:00Hey, everyone. What's going on? Greg here again from Team Blast. The keyword here is car accident
00:04lawyer near me. This is a heat map time lapse from when I started. When we were at 7%
00:09of the
00:09time, we're on page one of Google. If you search for this keyword in the three mile radius 15 by
00:1315 grid. And now today we're at 27%. It's going to lead to more phone calls, website clicks,
00:18bookings, and potential leads for my attorney client that I'm working with. So I want to
00:23really share this visual. Let's get into things that I do for them, but also for my other clients
00:27to kind of maybe give you guys some ideas what you can do for your business. So for me,
00:31Team Blast over here. First thing is Google reviews are important. So I always encourage you, let me
00:36go to read reviews over here, to respond to any of your reviews simply more than just say thank you.
00:41Respond with a keyword if you can. It's a good way to kind of give more guidance for potential
00:47customers as well to see that you're more than somebody just saying thanks. You can say thank
00:50you. We're happy that we were able to service your car accident, injury case, something like that.
00:55Next, the primary category for me is marketing agency. I'm going to go to edit profile over
01:01here. This is important. So for them, I stick to really just one primary category. It's important
01:07not to dilute away from the primary categories. Don't add five or six different secondary categories
01:11that actually might dilute away from their keyword car accident. So have one primary category that
01:18usually tends to work a little bit better, or you can always experiment with maybe one or two more.
01:22Next, since I'm already in here, the description is a slight ranking factor. So for them, I use the
01:26keyword car accident lawyer or attorney. They mean the same thing. But I also include nearby towns and
01:33cities in their description. I do the same thing with TM Blast. It kind of gives another slight
01:37ranking signal. Next, physical address. We all know that this is a very important factor for
01:43lawyers. Generally, you're going to have a physical address. I'm not too concerned about that.
01:46But for my other potential clients out there as well, if you don't have a physical address,
01:51that's always one of my first recommendations. Next, I always have this over here. The product
01:55carousel is a good visual to kind of display exactly what you provide. I'm going to click into
01:59this. I have hourly SEO consulting. So for them, I have car accident lawyer, and I include a small
02:04description of exactly what they provide. It's a visual. It helps me with the click-through rate for
02:10users and can also give that indirect signal to Google. I recommend that. Next, reviews on the web.
02:15Outside of just Google, reviews are important. I always talk about this. Don't put all your eggs
02:18in one basket. Get reviews on Facebook, Yelp, Trustpilot, Trustindex, anything else you can do
02:24to kind of diversify your reviews away simply from Google. Next, we have updates over here.
02:29So for them, I'll have an update. Something like if you're looking for a car accident attorney near me
02:35or someone in a particular city, I'll make updates about that maybe one or two times throughout the
02:39week. Keep the account fresh. Help with the click-through rate for anyone coming to this
02:44business profile. It's a way to kind of give the keyword in the update. Social profiles on here.
02:50Again, make your profile stand out a little bit bigger. That's an additional way. Last but not
02:56least, I'm going to go to the website for TM Blast just to kind of explain this. What you can
03:00do is
03:00you can actually play around with the website links. You can either have it go to your homepage
03:05if it's more generic, or if you're really going after, let's say, the keyword like car accident
03:09attorney or lawyer. You should have a dedicated landing page on your website, and you can actually
03:14then link out to that. And then you can see if you're looking at your keywords and saying,
03:18hey, I'm really not ranking that well in general for most of my keywords. I really want to specialize
03:21in one thing like car accident. It may actually be worth testing, linking out directly to your car
03:27accident page onto your website. So your homepage, it is a ranking factor, something maybe you want to
03:31consider. Finally, last tip over here, I'll go all the way down. I include my Google business
03:37profile map directly into my footer. So it helps kind of show the name, address, phone number across
03:42the web on every page for tmblast.com. And then last but not least, I have my reviews over here
03:47from trustindex.io. That's all has schema markup on it. That's why I push for my clients as well.
03:52Get the reviews from Google or third party sites like Yelp, and then embed them directly onto your
03:57website. It's going to help with your SEO rankings. But in summary, I'm going to go back into this.
04:01This is really the main story. The heat map has been changing pretty much. SEO does take a few
04:06months, but you can see this progression for car accident lawyer near me. We are ranking better
04:10for this keyword. It's going to lead to more high quality impressions, website clicks, phone calls,
04:15bookings, and potential leads for my client. Anyway, thanks for watching this video and stay tuned for
04:21the next one.
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