00:00hey everyone what's going on greg here again from team blast so i'm in microsoft copilot and this is
00:03what i see a lot of times people will use a prompt and they'll say write a landing page based
00:08off
00:08something like local seo for a cleaning company copilot or chat gpt or claude will spit out a page
00:14you'll do a bunch of different prompts to make it the perfect landing page and then you upload it to
00:19your website and that's going to even take a step further where people are creating let's say 10 to
00:2320 pages a day and they're using prompts to say okay create a similar page based off this and
00:27here's the requirements change out this content etc you launch it and most times actually this
00:33content might not even get indexed by google but if it does it rarely ranks if it does rank it
00:38might
00:38have like a a couple days of ranking and then it just drops off completely so what i've been noticing
00:43is that there's been this big push with ai content you know fast fast fast get as much as you
00:48can get
00:48onto your website but the quality check is just not there so this is actually what i do for my
00:53own business tm blast but also for my clients as well so i take a much more measured approach we
00:58try to do things in stages of course i use chat gpt and copilot to help write the content but
01:03i use a second tool called clear scope and what i did was i i now took the content that
01:09uh copilot had
01:10and i put it into clear scope i have c minus score so when you look at this you say
01:14okay why is the score
01:15so low on the right hand side i have semantic groupings of the keywords that are most important to have
01:20on this page some keywords like backlinks i don't i don't have on my page from my perspective i don't
01:26do any active backlink building but backlinks are still important like things like getting on linkedin
01:31or trustindex.io or claiming your yelp account or apple business so those are all backlinks but they're
01:37not backlinks in the traditional sense so i know for my business i should really include the word backlinks
01:42and then there's other keywords like search engine optimization user experience organic traffic digital
01:47marketing google search console etc i just want to show you real quick what i mean by adding these
01:51words that are missing to the page so let's just pretend i have this i'm going to create another
01:55paragraph over here i'm going to say something like um by creating a good user experience with a clean
02:04design you can get the benefit of um more organic traffic and leads uh to your website now let's
02:17pretend i should pretend i wrote another sentence as well see how this word is still moving around
02:20the c minus let's say i had the words um uh we can obtain more organic uh traffic through proper
02:31keyword
02:33research and then i'm going to use a few other words as well just so it kind of closes out
02:36let's also
02:36have the word um and also having a strong technical seo website okay so this this sentence might not even
02:46make a lot of sense but the score now is changing so i have to you know word these or
02:50word this in a
02:52clear way but the way that i look at this is that this is very helpful for me to kind
02:57of go back and
02:57say there's actually a lot of words that would make a lot of sense to be on this page not
03:01only from
03:01a google ranking perspective but also from a um user experience they want to see things like um you know
03:07google analytics for example mobile optimization office cleaning on page seo page speed search intent all these words
03:14are actually pretty applicable to the service that um that i provide but it's the same thing that i do
03:19with my clients um when i tell them is that they're the expert in their field um i'm really good
03:24at
03:25figuring out terms to go after and strategy to implement but um i ultimately though don't really
03:30know the industry that you're in so i relied on tools like clear scope to find more semantic phrases
03:34to add one more point i want to make though about this that uh it's not even just me saying
03:38that
03:38you need to have a higher score if i go to the competitor review and i can change either to
03:42desktop
03:42or mobile most of the time um the sites that rank really well have a strong uh content grade score
03:50it's very rare you'll find somebody who has an f which there is one but it's position nine
03:55but it'd be extremely rare actually there's two also position seven it'd be extremely difficult
04:00though to have an f content score at the very top generally speaking the sites that rank very high
04:05have a high enough grade score now i'm gonna go back into the editor tool one more time i just
04:12make
04:12this clear this is what i do next though for my clients so version history i'm going to say
04:15tm blast version and then what i do next is that i send it to my clients to say client
04:20version
04:21so when i when i send them the clear scope link let's say i you know i use chat gpt
04:26or copilot and
04:27i write my own content and then put it into clear scope and then i add the missing words to
04:31the page
04:31then i send them the link to clear scope they don't even need to have the access to the tool
04:35they
04:36don't need the password they can simply just click on the link they can go into the tool directly and
04:40then
04:40they can change the content make sure it's accurate to what they provide and then once we have a
04:45really good sound landing page from both a user experience and also from the brand and seo then
04:52i'm going to launch the page but i'm recording this video because i've been seeing a trend where
04:56i've been hearing more from some some of my clients where you know hey i'm using claude or hey i'm
05:01using
05:02chat gpt to automate uh more content because if we you know create 10 to 20 more pages you know
05:08per week
05:09uh we should get x amount more traffic because claude told me that in 90 days we should expect
05:14uh top rankings you know and it it's it's kind of the the approach it makes sense with what we're
05:21trying to do but it's so fast and so quick that a lot of times after 90 days you'll look
05:26back and say
05:27all these pages that we created barely drove any traffic uh and i've been seeing this across the
05:31board for both uh potential new clients who come to me where i review their accounts and i i'm looking
05:36at
05:36this ai strategy i can see all these not indexed pages within google or when i look at their pages
05:40in google search console they're barely driving any traffic yet they have this programmatic approach
05:44or they're just going really quick we're trying to create as many pages as possible but they're
05:48really forgetting the um the seo strategy that's behind it so anyway i think clear scope is a good
05:53tool to use there's plenty more than just that but i think long story short if you're creating content
05:58that's ai specific that's fine but i also caution to make sure you're using a human to review it
06:05make sure it's accurate uh to the brand but then also use a tool like clear scope or another another
06:09tool as well like smrush has something as well to kind of go through another review to make sure
06:14that we're adding the correct words to the page uh because ultimately you might notice that hey we
06:18should probably have a section around google analytics for example or google search console
06:22or bing webmaster tools anything like that anyway thanks for watching this video and stay tuned for the
06:28next one
