00:00Hey everyone, what's going on? Greg here again from Team Blast. I want to go over the difference
00:02between AEO, which stands for Answer Engine Optimization, and GEO, which stands for Generative
00:09Engine Optimization. So to start, I'm in Microsoft Bing. I'm going to search for hourly SEO service.
00:14I'm going to scroll down past the ads. This co-pilot search that shows up directly in the
00:19search results mentions Team Blast. Over here it says SEO audits and strategy reviews. That is an
00:25example of AEO. It's Answer Engine Optimization. So Google, and then also Bing. Anytime you get that
00:32answer box at the very top, that is referring to the AEO strategy. Now I have Microsoft co-pilot. I
00:39have the app open. So I did the same search now, hourly SEO service. And then you'll see, you scroll
00:46down a little bit, $150 an hour. Team Blast is mentioned both as a non-linked mention, but also
00:51as a linked mention as well. So co-pilot, same thing with ChatGPT, Perplexity, Claude, Google,
01:00Gemini. Those are the platforms, those LMs, those are the platforms that will, if you're in the
01:06results, those are the GEO strategy. Now, when you track this from a manual basis, it's really
01:12confusing because there's personalization and everything else that goes into it. So I use a
01:16tool called Outerly.ai. And what I'm doing here is I'm looking at just simply Microsoft co-pilot
01:20because that's the example that I gave both with Bing search, but also co-pilot.
01:24And here's the keyword over here, hourly SEO service. So I can see here again, I'm in
01:29Microsoft co-pilot. If you search for it, I started at a 25% via my mentions, and now I'm
01:37at a 50%.
01:38So I've got responses over here. You'll see that again, with Microsoft co-pilot today, or as of
01:45yesterday, sorry, when you click on hourly SEO service, again, the results can be slightly
01:48different, but it's going to link out to TM blast, but there'll also be mentions to where
01:53it's a non-linked mention. So in summary, I'll go back into this. When you're talking about
01:59SEO and you're talking about, okay, I want to be found on LLMs like chat GPT, but also
02:04want to be ranked at the top within Google and Bing. It's a little bit of an overlap.
02:10So again, AEO answer engine optimization, that's Google and Bing showing something like this,
02:16which is a, uh, answer box, usually at the very top, especially on mobile at the very
02:20top. And if it mentions your brand name or your website, that's the AEO strategy. And
02:25if I open up the co-pilot specific app, when you're featured within the prompt, that's the
02:30geo strategy. So again, perplexity co-pilot, um, uh, chat GPT, Google Gemini. Um, and there's
02:36other ones too, but those are really the main ones. The strategy really comes down to obviously
02:41a, a sound SEO strategy, but then I've made, uh, several videos now about how I've been
02:46using outerly.ai to specifically help improve my visibility for terms like hourly SEO service,
02:53hourly SEO company, and across platforms like co-pilot. So anyway, I hope this video might
02:58have explained some differences of what the two are. Let me know if you guys have any more
03:01questions, uh, leave them in the comment section and as always have a good rest of your day.
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