00:00Hey everyone, what's going on? Greg here again from Team Blast. So Microsoft Bing Webmaster Tools has a new feature.
00:05It's called AI Performance. I want to kind of go over this. So if you are interested in tracking AI
00:10for your website or for your clients and you're not looking to spend thousands of dollars, this might be a
00:14great starting point.
00:15So total citations over here, I'll hover over this, means total citations from your site that are displayed as sources
00:21in the AI-generated answers for the selected date range. And then average cited pages are the number of pages
00:26on your website that are basically being referred to as links within Microsoft Copilot or the AI summary on Bing
00:33or search partners as well.
00:35So if you go down over here, these are grounding queries. These are the searches that people do that then
00:41trigger your listing within, again, Copilot or the generated AI results within Bing and their other search partners as well.
00:49You can actually even go to your pages report and you can see how many times your pages on your
00:53website are being cited, again, within this date range.
00:59Now, this is actually, for TM Blast, there's not a whole lot of data, but I'm sharing this because I
01:03have other clients that have, you know, 50, 60 pages that are cited daily.
01:07And then we have, you know, thousands and thousands of, or hundreds if not thousands of citations during like this
01:13date range.
01:15This is what I recommend.
01:16So you can download your data within Bing Webmaster Tools, put it into a pivot table, and you can show
01:21if you're growing from a month-over-month or quarter-over-quarter perspective of citations and also cited pages.
01:28That shows that your content is being featured more within Microsoft Copilot and select partners.
01:34Now, this doesn't show clicks, but this is kind of my next point.
01:37What you can do next is that if you go into Google Analytics 4, you can go and search by
01:43Copilot.
01:44That's actually really interesting because now you can kind of tie the two together.
01:47So before this, you really couldn't.
01:48Now you can say, okay, Copilot maybe makes up, you know, as one source, you know, 0.2% of
01:54our total traffic to our site, and it brings in this many sales or leads for my business.
01:59But then you can then go back into Bing Webmaster Tools and say, okay, how many times are we being
02:02sourced?
02:03Are we growing or not?
02:05If we're not growing, this might be a great, you know, next step of what you can do and say,
02:09okay, Copilot is showing us for these, you know, searches over here.
02:14How do we improve our AI visibility, for example?
02:18And there could be a lot of things.
02:19You can then look at the, maybe the listings that are at the very top.
02:22Perhaps they have schema markup or micro data markup that is allowing Bing to really understand their content better than
02:28yours.
02:29Maybe you have that, but maybe you can, you know, actually expand that a little bit further, get more descriptive
02:34for those keywords to get shown more times in the AI visibility for Bing.
02:38That's just one suggestion.
02:40I've seen other ones too, like LLM sitemaps and also FAQs.
02:46I think it really comes down to just the schema markup, to be honest, but that's just my personal take
02:50with that.
02:52And then you can, you know, you can expand this further.
02:55There are tools out there that really do a better job with AI visibility, but I think this is a
02:59great first step.
03:00Again, if you're new to AI visibility or for your clients who are interested, look at Bing, get the data,
03:08which is exactly, are we growing?
03:09We're growing in citations and also average pages.
03:12And then you can also cross-check that to co-pilot traffic and you can kind of say, okay, if
03:17we're growing in impressions, roughly speaking, how much traffic do we get then from co-pilot back to our website?
03:21And then most importantly, how many leads are we getting into our business?
03:24Because at the end of the day, that's all that really matters.
03:27There's, I will say that you're probably not going to get the one-for-one comparison because some people might
03:32find you on co-pilot, but then co-pilot might not link to your website, which means somebody then might
03:37do either like a Bing search or like a direct search to then come to your website.
03:40So there is that disruption, but I think that's kind of where you can play around with those numbers and
03:45say, hey, if, you know, if it's 0.2% of our traffic from this source, we might think that
03:50there's like 50% that isn't being tracked because of those unlinked mentions or that next step that someone might
03:56take, which is actually why it is important to track this.
03:59But again, don't put all your eggs in one basket and say, you know, AI is like the big traffic
04:03driver for my website.
04:04Just look at it more as, hey, this is a source that I want to keep an eye on and
04:07what can we do to track it a little bit better?
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