My Thought Process for ChatGPT Local SEO

tmblast

Tracking ChatGPT Local SEO Rankings for my clients is an additional an optional plan to my monthly service. ChatGPT traffic tends to make up anywhere between 1-4% of a website's total traffic from the accounts that I have access to in 2025. However, tracking the results in ChatGPT is a great way to squeeze more ways to get leads, website clicks, phone calls, and more for any business.  https://tmblast.com/services/ny-local-seo/  Here is my thought process on #LocalSEO and #ChatGPTLocalSEO

Transcript

00:00Hey, everyone. What's going on? Greg here again from Team Blast. I want to talk about ChatGPT

00:03and local SEO and my thought process. Now, this is a one-off addition to my monthly local SEO

00:10service plan. So I have one client that's actively using this because they want to understand how

00:16their brain is mentioned within ChatGPT. And basically, we want to be ahead of the curve.

00:20So when more and more people keep adapting to or adopting to ChatGPT, we're kind of already

00:25in the share of AI voice. So here's a search that I did within ChatGPT to give you an idea of what

00:31happens. You search for where the most trusted gynecology offices near me for OBGYN services in

00:37NYC. That's a really long tail phrase. And you get some listings over here. Now, what's great is that

00:43if I click on, it doesn't matter which one I click on, click on this listing right over here. ChatGPT

00:48is going to automatically add a UTM source equals ChatGPT.com to this URL, which is important because

00:55if you have Google Analytics on your website, you can actually go into your all traffic and then

00:59look to see how much traffic you're getting from ChatGPT. Now, typically, for all the accounts that

01:05I have, it's going to really vary. But I would safely say that ChatGPT is anywhere between less

01:11than 1% to anywhere up to maybe three, maybe even closer to 4% of traffic. It really varies.

01:18Um, so the idea of tracking ChatGPT is a little bit less about, you know, total traffic coming back

01:25to a website and more about making sure that we're always in the mix. So again, this example search

01:30that I did here, you want to be in the play here because what I've seen is that when people use

01:35ChatGPT and even for myself, when I use it, you start off with one search and then you keep refining

01:41it and you want to make sure that your brand is featured there. So again, it might not be that click

01:45that now results in, you know, the traffic within Google Analytics, which is making sure that our

01:50business is properly featured. So here is the example search that I'm tracking for one of the

01:56accounts that I have that's in New York City. Local Falcon gave me this keyword suggestion. They

02:01said, what are the most trusted gynecology offices near me for OBGYN services? Now this is important to

02:07understand because, um, with Google searches, it's typically like a two, two or three word max. It's

02:15like gynecology New York or gynecology NYC or gynecology near me or gynecologist near me. It's

02:24but with ChatGPT is more conversational. That's why this keyword is so different. That's why we have

02:29to track it differently. This is kind of what I look at. So when I run the keyword scan, I'm looking

02:34at the top, uh, listen over here, share of AI voice. You want to click on any of these dots and

02:41these dots are actually quite important because they're going to give you a snapshot exactly in

02:45that, uh, that radius that you're tracking, who's showing up for this particular keyword.

02:50I can see the sources that they're pulling. Now this is important because when you look over here,

02:54there's three listings that show up via ChatGPT. So what I'm doing now for my clients that are

03:00interested in this, I'm actually looking at the results that show, um, a particular competitor.

03:05Then from there, I'm going to their website and then I'm going to look at their website and say,

03:09okay, what can I, what can I, um, gather from this? That's giving ChatGPT enough of a reason

03:15to show them for this particular phrase. So it could be a landing page. It could be an FAQ.

03:21It could be, um, how they present their information on their landing page. It could even be from,

03:26um, from third party sources as well. They're kind of featuring this. I'm kind of compiling

03:30this information saying, okay, we need to make website changes directly to make sure that we're

03:35addressing this type of query. Then within local Falcon, I'm running, you know, every 10 days or so

03:41a new trend report for ChatGPT. Just get an idea if we're getting a little bit better with our share

03:46of AI voice. Now, um, one thing to also note is that not every dot will have a result. So for example,

03:54when I did the search over here, you can see that there was nothing that actually came up via what

03:58they found. That's why there's a zero thing over here. So if I click on any of these listings,

04:02let's keep going through, you'll see that some of these red dots will not have a listing, which is,

04:08which is totally fine. Basically what they're trying to say is that not every ChatGPT search

04:12is going to list off, um, a bunch of results. And that's important because we had to understand

04:18that we wanted to try to get in as many, um, uh, opportunities to show our brand, but we also

04:23have to understand that not every search someone does will present, um, a listing of, of companies.

04:29So that's why I like to look at this and say, okay, if they're at a basically 60% and then drops

04:34down really to, you know, 10%, a few dots here, what I do with my clients is that, or the client

04:40that that's most interested in this, I'm going to look for the competitors that we're closest to,

04:45and I'm going to look at their, uh, listing over here. And I'm going to then go into and say,

04:49okay, if these are the top six listings that are being brand rankings, I'm going to go into each

04:54of the websites and kind of compile that gap analysis and say, what can we do to improve

04:59our visibility potentially within ChatGPT? Here's my last point. I think there's a lot

05:05of chatter online with ChatGPT. There's a lot of people saying we need to have like a, a specific

05:11LLM, um, XML file, and you need to have all these different rules within your robots at TXT.

05:18I'm not interested in any of that. Really what I'm concerned about is running local Falcon scans

05:23for ChatGPT, looking at the conversational queries that are showing and then saying,

05:28what can we do on our website or even on third party sites to get properly listed? So when ChatGPT

05:34crawls and they compile the information, we can be shown as a trusted source. It's basically still

05:41like SEO. It's just a different mindset. As I said, the, the, the keyword here, this long tail phrase

05:47is so different than how we traditionally think of local SEO. Like again, uh, gynecologist near me

05:52or gynecologist Harlem or gynecologist New York city. It's more about, okay, people are going to

05:58be using ChatGPT maybe for early on, um, research. We want to make sure that we are now in the mix

06:04showing up there. Even if it doesn't result in a lot of clicks, the quality of the click could be,

06:10um, quite strong, or we might not be able to ever really track this within Google analytics, but we

06:15know that we're in the play now for these conversational type of queries. And as long as we're

06:20getting more leads for our business, uh, it's good to make sure that, Hey, we're, we're, you know,

06:25checking off all the boxes. So we have good Google rankings. We're getting better Apple rankings.

06:29We have a presence on Bing and now we're focused on ChatGPT as just another way to reach our audience.

06:35Anyway, I hope this video was interesting and helpful. Let me know if you guys have any questions

06:39and as always have a good rest of your day.

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