00:00Hey, everyone. What's going on? Greg here again from Team Blast. I want to talk about ChatGPT
00:03and local SEO and my thought process. Now, this is a one-off addition to my monthly local SEO
00:10service plan. So I have one client that's actively using this because they want to understand how
00:16their brain is mentioned within ChatGPT. And basically, we want to be ahead of the curve.
00:20So when more and more people keep adapting to or adopting to ChatGPT, we're kind of already
00:25in the share of AI voice. So here's a search that I did within ChatGPT to give you an idea of what
00:31happens. You search for where the most trusted gynecology offices near me for OBGYN services in
00:37NYC. That's a really long tail phrase. And you get some listings over here. Now, what's great is that
00:43if I click on, it doesn't matter which one I click on, click on this listing right over here. ChatGPT
00:48is going to automatically add a UTM source equals ChatGPT.com to this URL, which is important because
00:55if you have Google Analytics on your website, you can actually go into your all traffic and then
00:59look to see how much traffic you're getting from ChatGPT. Now, typically, for all the accounts that
01:05I have, it's going to really vary. But I would safely say that ChatGPT is anywhere between less
01:11than 1% to anywhere up to maybe three, maybe even closer to 4% of traffic. It really varies.
01:18Um, so the idea of tracking ChatGPT is a little bit less about, you know, total traffic coming back
01:25to a website and more about making sure that we're always in the mix. So again, this example search
01:30that I did here, you want to be in the play here because what I've seen is that when people use
01:35ChatGPT and even for myself, when I use it, you start off with one search and then you keep refining
01:41it and you want to make sure that your brand is featured there. So again, it might not be that click
01:45that now results in, you know, the traffic within Google Analytics, which is making sure that our
01:50business is properly featured. So here is the example search that I'm tracking for one of the
01:56accounts that I have that's in New York City. Local Falcon gave me this keyword suggestion. They
02:01said, what are the most trusted gynecology offices near me for OBGYN services? Now this is important to
02:07understand because, um, with Google searches, it's typically like a two, two or three word max. It's
02:15like gynecology New York or gynecology NYC or gynecology near me or gynecologist near me. It's
02:24but with ChatGPT is more conversational. That's why this keyword is so different. That's why we have
02:29to track it differently. This is kind of what I look at. So when I run the keyword scan, I'm looking
02:34at the top, uh, listen over here, share of AI voice. You want to click on any of these dots and
02:41these dots are actually quite important because they're going to give you a snapshot exactly in
02:45that, uh, that radius that you're tracking, who's showing up for this particular keyword.
02:50I can see the sources that they're pulling. Now this is important because when you look over here,
02:54there's three listings that show up via ChatGPT. So what I'm doing now for my clients that are
03:00interested in this, I'm actually looking at the results that show, um, a particular competitor.
03:05Then from there, I'm going to their website and then I'm going to look at their website and say,
03:09okay, what can I, what can I, um, gather from this? That's giving ChatGPT enough of a reason
03:15to show them for this particular phrase. So it could be a landing page. It could be an FAQ.
03:21It could be, um, how they present their information on their landing page. It could even be from,
03:26um, from third party sources as well. They're kind of featuring this. I'm kind of compiling
03:30this information saying, okay, we need to make website changes directly to make sure that we're
03:35addressing this type of query. Then within local Falcon, I'm running, you know, every 10 days or so
03:41a new trend report for ChatGPT. Just get an idea if we're getting a little bit better with our share
03:46of AI voice. Now, um, one thing to also note is that not every dot will have a result. So for example,
03:54when I did the search over here, you can see that there was nothing that actually came up via what
03:58they found. That's why there's a zero thing over here. So if I click on any of these listings,
04:02let's keep going through, you'll see that some of these red dots will not have a listing, which is,
04:08which is totally fine. Basically what they're trying to say is that not every ChatGPT search
04:12is going to list off, um, a bunch of results. And that's important because we had to understand
04:18that we wanted to try to get in as many, um, uh, opportunities to show our brand, but we also
04:23have to understand that not every search someone does will present, um, a listing of, of companies.
04:29So that's why I like to look at this and say, okay, if they're at a basically 60% and then drops
04:34down really to, you know, 10%, a few dots here, what I do with my clients is that, or the client
04:40that that's most interested in this, I'm going to look for the competitors that we're closest to,
04:45and I'm going to look at their, uh, listing over here. And I'm going to then go into and say,
04:49okay, if these are the top six listings that are being brand rankings, I'm going to go into each
04:54of the websites and kind of compile that gap analysis and say, what can we do to improve
04:59our visibility potentially within ChatGPT? Here's my last point. I think there's a lot
05:05of chatter online with ChatGPT. There's a lot of people saying we need to have like a, a specific
05:11LLM, um, XML file, and you need to have all these different rules within your robots at TXT.
05:18I'm not interested in any of that. Really what I'm concerned about is running local Falcon scans
05:23for ChatGPT, looking at the conversational queries that are showing and then saying,
05:28what can we do on our website or even on third party sites to get properly listed? So when ChatGPT
05:34crawls and they compile the information, we can be shown as a trusted source. It's basically still
05:41like SEO. It's just a different mindset. As I said, the, the, the keyword here, this long tail phrase
05:47is so different than how we traditionally think of local SEO. Like again, uh, gynecologist near me
05:52or gynecologist Harlem or gynecologist New York city. It's more about, okay, people are going to
05:58be using ChatGPT maybe for early on, um, research. We want to make sure that we are now in the mix
06:04showing up there. Even if it doesn't result in a lot of clicks, the quality of the click could be,
06:10um, quite strong, or we might not be able to ever really track this within Google analytics, but we
06:15know that we're in the play now for these conversational type of queries. And as long as we're
06:20getting more leads for our business, uh, it's good to make sure that, Hey, we're, we're, you know,
06:25checking off all the boxes. So we have good Google rankings. We're getting better Apple rankings.
06:29We have a presence on Bing and now we're focused on ChatGPT as just another way to reach our audience.
06:35Anyway, I hope this video was interesting and helpful. Let me know if you guys have any questions
06:39and as always have a good rest of your day.
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