00:00Hey everyone, what's going on? Greg here again from TM Blast. So I really like this feature
00:03within Google Search Console. It's under recommendations. And basically what will
00:06happen is that if there's a webpage on your website that's getting more impressions than
00:10usual, you're actually going to get a notification about that. So that's actually what's happening
00:14with TM Blast. It's my Google Ads Management services up over 2,624%. So I'm going to go
00:21to check page performance. So for me, what I always recommend is when you're looking at
00:26Search Console, impressions are more important than clicks, especially if it's a new landing page,
00:30which is the case for me. So I can see that impressions are at 926 compared to 34. That's
00:36obviously why it's triggering that within the recommendations. So if you go down here over
00:39to the queries, this is really where the opportunity is now. Google Ads Management Services, Google
00:44AdWords Management Services, and then you can keep going down the list. The reason why I like this is
00:49that Google Ads Management is the name of my landing page. But there's still people who actually search
00:54for Google AdWords because that was the original name, just like how I think Microsoft Advertising
01:00was Bing Ads and all that. So names always change, but they always mean the same thing.
01:04So what I do is next that I have TM Blast tracking within SEMrush via a daily keyword tracker.
01:11And I can already see this over here that there's two keywords now, Google AdWords Management Service
01:14and Google AdWords Management. Both are new keywords. They're on position 30. So I still have a long
01:21way to go. But what I've been doing now, so I'm going to go to the page over here, is
01:26that when
01:26I see Search Console is showing me that the AdWords keywords are going to rank a bit better.
01:31Some things I did, so let me go into the source code to show you guys. Look for the title
01:36over
01:36here. So title. It says Google Ads Management Services and hyphen Google AdWords Management
01:41Services. So I added in AdWords directly into the title tag to go after that keyword a little
01:46bit more aggressively. Next, what I did was I added in this within the H2 tag. What is a Google
01:52AdWords Management Service? So if you highlight that, inspect it, this is the H2 tag that I added.
01:57What I also do is I go through my existing landing pages and I then diversify my anchor text. So
02:04a lot
02:04of times if it's just Google Ads Management, I'm going to now update that Google AdWords. I went through
02:08some of the images, rename the file name, and then also save the alt tag to be Google AdWords.
02:15And then also I use ClearScope to refresh the page. And then also I use the paid version for
02:23ChatGPT, but also I use Copilot as well to kind of look over some of the top competitors who are
02:28ranking better for Google AdWords services to see kind of where the gaps are for me to really add.
02:34Actually, one final thing that I did as well today, I'm going to go to my case study section.
02:38I published a case study today. I still have to record the video, but I have 152% increase
02:44in phone calls directly from Google Ads for one of my clients. So that's why I made this case study
02:50is because A, I wanted to showcase the before and after, but also I'm trying to give more
02:55signals to Google and also for Bing that Team Blast does Google Ads Management. Here's some case
03:00studies about that and internally linking back. So a lot of, you know, basically it all comes down
03:05to this performance section over here. You know, it stood out that over 2000 plus more impressions
03:11taking place. I can see the queries. I do the same type of analysis for my clients, especially for new
03:15landing pages that we create. I publish it and I go back and then I refine. That's why when you
03:21work
03:21with me, one of my biggest things that I push is quick releases. I don't like to spend a lot
03:25of time
03:26trying to make the perfect version of a page. I'd rather get 80% there if we feel good, launch
03:31it.
03:32I'd rather let the data show me some different keywords that we maybe should optimize better
03:36for. Just like I did with my landing page, it was all about Google Ads Management. But turns out
03:41Google AdWords is an opportunity for me to drive more traffic. I didn't think about that.
03:45But based off the data, I can already see people are searching for that. I just didn't do a good
03:48enough job to optimize for that particular keyword, which is why I'm going back.
03:52So anyway, I hope this video might spark some ideas of what you guys can do for your
03:56website to drive more traffic. I don't know if you have any questions and as always,
03:59have a good rest of your day.
Comments