00:00Hey everyone, what's going on? Greg here again from Team Blast. So I always talk about the heat
00:03map for my clients and how I'm able to flip dots from orange or yellow to green. But then I take
00:08this a step further. So I'm using Microsoft Copilot and I've uploaded two heat map scans
00:12again using Local Falcon. One was for today and one was from a few months back. So I'm going to
00:16actually ask a prompt to basically analyze to figure out if the dots that I flip have a high
00:21population size because then that should result in more impressions, more website clicks, more
00:26phone calls, more scheduled bookings, and more leads for my clients. So here is an example prompt
00:31that I will do. I'll say review these two images and let me know what dots flipped from orange
00:43and yellow to green. Again, green represents a page one ranking within Google search.
00:49And then say, next, can you let me know about those dots and the population size of them?
01:02Next thing, let me know about the dots and the population size of them. Finally, let me know
01:08if there are any red dots that have a high population to go after. Okay. So there's a few
01:21prompts that I'm doing right now. Again, I changed this for all my clients, but really what I'm trying
01:24to analyze quickly is yes, I'm able to flip the dots, but what is the value of doing that? So over
01:30here, now I will say Copilot is a little stupid when it comes to this because they think that I'm talking
01:38about air quality and that's not actually what I'm talking about, but it's okay. They're going to
01:42get that wrong, but they're going to get the population pretty close. So that's all I really
01:45care about. So they're going to say, now they're comparing the air quality, but the point though
01:50is that I can see the estimated population. So it says population insights for improved areas.
01:55So again, they think it's air quality. I know it's obviously heat map rankings, but I have a few,
02:00I have four different places now. They're showing the estimated population. So Southwest Grand
02:04Junction, five to seven. Then you have Whitewater, two to three, Mesa, one to five, one to 1.15,
02:12and then Glade Park as well, 500, 700. But this is actually what I do next though for my clients.
02:19So it's good. We flipped some dots. That's actually really important. Obviously, I'm going to get more
02:23impressions, but now I need to look at those red dots and say, okay, Clifton, Palisade, Appleton,
02:29North Grand Junction. These are the areas actually have a higher estimated population for me to really
02:33focus on. So as I'm actually flipping the map, I'm getting those winnable, I'm getting those
02:39winnable dots now for my client, which is good. I now need to now analyze the map and say, okay,
02:43where can I really go after that has maybe two to three times the population of some of these other
02:48areas? Because if I can flip those dots from red to yellow or obviously the yellow to green,
02:53again, that's really to more impressions, more website clicks, more phone calls, more bookings
02:56for my client. Kind of what I do next is I'll actually either consolidate the map within Local Falcon
03:02to get really specific in areas, or I might then run scans for those particular cities and towns for
03:08different keywords. And then look at those competitors specifically. Again, maybe use
03:12Copilot or ChatGPT or another type of platform as well to do some quick analysis, look for gaps and
03:18look for ways that I can maybe optimize the profile a bit more. But anyway, I wanted to record this
03:22video. I think using Copilot, it's good enough. So if you're not looking to pay like the $20 or so
03:29for ChatGPT, I think Copilot is a good way to kind of get at least an initial baseline.
03:33Obviously they're wrong with the air quality. That's not what I'm talking about, but they at
03:36least get the population size, which is a great starting point, especially for Local SEO.
03:42Anyway, thanks for watching this video. Let me know if you have any questions and as always,
03:45have a good rest of your day.
Comments