Add Schema Markup to Your Site for Better Local SEO Rankings

tmblast

Schema Markup code helps Google and Bing understand your local business a bit better. The schema markup for a local business can help highlight the business address, phone number, hours, geo coordinates, and more. These highlights can help give your business profile / website a bit of an edge when it comes Google / Bing SEO rankings. In this video, I share how I use Google Rich Results Test https://search.google.com/test/rich-results and https://microdatagenerator.org/localbusiness-microdata-generator/ to add local business schema to a website  Timestamps 0:09 What is Schema? 0:26 Google Rich Rests Test to Check 0:50 Local Business Schema is Present 1:21 Microdata Generator Can Create Local Business Schema 2:47 How You Get the GEO Coordinates 3:19 Here is the Code / How to Add it to the Head 4:08 Use ChatGPT to Check the Schema Code

Transcript

00:00Hey everyone, what's going on? Greg here again from Team Blast. So if you're looking for better

00:03rankings on Google and Bing for your local business, adding schema might just do that.

00:08So schema, just to kind of put in perspective, is essentially like a highlight or bold section

00:12on your website. So it displays your website address, your phone number, your hours, your

00:18price range, anything else that'd be really critical to know from a local perspective.

00:22So I'm going to show you how to check for your own website and then how to add it.

00:25So to start, I'm in Google rich results test. I'm looking at teamblast.com and I'm going to click on

00:29test URL. Now I already know that I have all this schema that's going to show up. So either

00:33you're going to see something for your website or not. The test takes about 15 seconds or so to

00:38populate. But once it goes through, I'm going to really explain one of the key features, which is

00:42the local business schema part, because that's what's going to ultimately help your rankings from

00:47a Google and Bing perspective. So now that this is done, let's look at the local business part.

00:54And I'm going to click on team blast over here again. So this is everything that I know about

00:57my business from a local standpoint. Mine's an online business, but if I was a dentist or if I

01:02was an HVAC or a locksmith, I would actually include that as the type of business, but it

01:07knows my postal address. It knows the country I'm in and knows my geo coordinates, knows my hours.

01:13You can even make this even more specific. So now that we know though that, okay, so team blast has

01:18this, but hypothetically, if your business is not here, the next step. So let's open up

01:22this site, which I use is called micro data generator.org. This is actually where I create

01:29the schema. And let's now look at how about we'll pretend we're a dentist. So I'm going to search

01:33for a dentist over here and the business name. I'm just going to choose this random company. So my

01:37Saratoga dentist, PLLC, I'm going to add that as the business name, go to the street address. So they

01:45are on Broadway 569 North Broadway. So I'm just going to copy all their information over here.

01:49Let's just add that here. Saratoga Springs, New York. And then we know it's 12866. Go to their phone

02:01number. So 518. Copy that. So you guys get the idea of what I'm doing. I'm just going to add a little

02:08bit more and then we should be done. Let me grab their website. So I'm going to open this as a new

02:12link. Here it is. My Saratoga dentist. Let's go back into the schema markup.

02:17URL. Okay. Now payments, I'm just going to pretend they do all this. I don't know. But

02:23obviously for your business, just check off what makes the most sense. And then for their hours,

02:27I'm just going to get it right over here. They're open. It looks like they have a bunch of different

02:31hours. For the sake of this video, let me just create something that's really, really easy.

02:35I'm going to say Monday, Tuesday, Wednesday, Thursday, and Friday. They're open from,

02:40we'll just pretend from nine o'clock AM to four o'clock PM. Right? Okay. Now the last part here

02:47is how do you get the geo latitude and longitude? It's actually kind of cool. Go into Google,

02:52search for your business name, click on the map listing. So obviously this only matters if you

02:57have a physical address. And then what you want to do is you want to click on anywhere over here.

03:02Let me go to, sorry, let me right click. Here it is 43. So I'm going to copy this whole thing,

03:09go back into this. So latitude is this, this is the longitude. So I'm copy, delete it,

03:16and then paste. Okay, great. So here's the code now that they have created the JSON code. Now I'm

03:24going to pretend that this is my business. What I'm going to do next is I'm going to copy this entire

03:30code and I'm going to go into my WordPress website. So let's go back into this over here.

03:35So I'm going to, I have this plugins called, um, I think it's called WP insert, I believe. Um,

03:41and where I'm looking for is go to code snippets and header and footer. And what I did next is that

03:48you want to then paste this entire local. So I'm looking at line, uh, line 11 local business schema

03:54for TM blast office. It's going to be the name for your business. I paste it right into the head

03:57version of my sites on every page. Now, once you put that there, you clear the cache and then you

04:03want to go back into the Google rich results test to see if everything you added, uh, worked out great.

04:07One final tip I'm going to give you, I'm not going to show this in the video just for the sake of time,

04:11but use another platform like chat GPT or copilot or any other type of AI service. If you want,

04:18just to run a quick check, just to make sure there's nothing missing. Sometimes what I noticed too,

04:21is that, um, there might be more things you can add. Uh, if you want to get like really specific,

04:25you can say something like, um, Hey, this didn't include an image within the schema.

04:30Can you help me get that? They'll actually crawl your website and then, you know, uh, add to the

04:34code, maybe like your logo to help with your, you know, local, uh, rankings as well from schema.

04:38But that's basically it. Again, I think that's a small ranking factor, but if you're kind of

04:43struggling to get more phone calls and leads, add a local schema markup to your website and kind of

04:49see what that does from a Google and a Bing ranking perspective. Anyway, thanks for watching this

04:54video. Stay tuned for the next one and hope you have a good rest of your day.

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