98% Improvement in Page 1 Google Rankings In Less than Two Weeks

tmblast

My #LocalSEO client is a doctor in New York City. The keyword here is immigration exam NYC. In less than two weeks, I've grown their SoLV (share of local voice) from 36% to 72%, which represents a 98% improvement in page 1 rankings. The tool I'm using is  @localfalcon  which has a grid set to 1.5 miles at 13 x 13. In this video, I share my thought process and more on how I think about Local SEO for my clients, and how I'm able to flip the map to get them more patients through Google search.  Timestamps: 0:00 Introduction 0:32 What is SoLV Again 1:02 My Client is Taking SoLV Share Away from Others 1:30 Just My Client's Results 1:48 Study the Map / Competition 2:56 What I'm Doing in More Detail 5:10 What You Want to See  https://tmblast.com/services/nyc-local-seo/  #localseostrategy #GoogleMapsSEO #NYCSEO #DoctorSEO

Transcript

00:00Hey everyone, what's going on? Greg here again from Team Blast. So I have a client, they're

00:03a doctor in New York City, and in less than two weeks, I was able to improve their Google

00:08page one rankings from 36% to 72%. That's a 98% improvement on the map, which is going

00:15to lead to more high quality impressions, website clicks, phone calls, bookings, and

00:20hopefully new patients for them, which is ultimately the goal here. So here's the timeline,

00:24November 10th on the left-hand side, November 12th was the next scan I did. And then today,

00:28November 21st, the map is a lot greener. I'm going to walk you guys through it. So to start,

00:32I always talk about share of local voice and the percentage. So I just want to make sure that we're

00:36all on the same page. If you're on your desktop, tablet, or phone, you search for something like

00:41HVAC. For example, Google only displays three organic map pack listings at the very top. So

00:47if your business is listed here, this is where the majority of the impressions are going to be,

00:51website clicks, phone calls, scheduling, et cetera. I talk about this all the time. This is where you

00:56want to be. If you're not really on page one, you're not going to be found. Therefore,

01:00you're not going to get as many phone calls. So here's the trend line. The keyword here is

01:04immigration exam NYC. Now I'm running multiple local Falcon scans for my client, all around

01:10immigration exam. So this is not the only one, but this is what the video is going to really focus on.

01:15My client is the blue line. And again, we went from a 36% to now a 72%. So if you round up from 71.6,

01:22it's goes to 72. We have now overtaken the competition, which is great. And we're taking

01:27share away from our competitors, which is always the most important thing. So just my client,

01:32just so you can see it's within local Falcon, I can actually exclude the other top competitors,

01:37just make it really easy to see. So I share this with my client, also with my other clients as well,

01:41just kind of show them their progress. And then they also like to see when we're taking share away

01:45from our competition as well. So this is what I do for, well, for them, but also for all my other

01:52clients as well. I run the heat map scan, I run several scans for multiple keywords, like immigration

01:58exam, immigration exam near me, immigration exam service, you know, immigration exam NYC, Manhattan,

02:04there's so many different variations you can do. But what I do after that is that I actually then look

02:08to see different competitors who are ranking in this area. And then really what I go from here is I

02:14look at each dot and I say, okay, can I flip this dot from let's say four or five or six to one,

02:19two or three, because that's actually what's gonna be most important. So I focus on what the

02:23competitors are, how they're ranking, and then I zoom into their dots. And I say, okay, do I think

02:28I can maybe overtake them in some ways that I can overtake them to be updating our description,

02:31our service areas, maybe some local schema markup on the website, content that is on the landing page

02:39photos, you can even play around with question and answers, and even services too. There's a lot

02:46you can actually drill down into this heat map. So I look at each competitor and I say, okay,

02:50what can I take from how they're ranking? And can we overtake them to get the page one ranking? So

02:55this is what I'm doing just as a high level, maybe this can help you with your business. So to start,

03:00I'm using Local Falcon for New York City, I get very granular, I do a 13 by 13 grid.

03:05I've seen in the past where potential clients might reach out to me, they have like a seven by

03:10seven grid in New York City, that's too broad, you're going to miss all the neighborhoods. If you

03:14do, they get to get really granular to see the neighborhoods of New York City. That's what you want

03:19to focus on. Next, I update the service areas based on the 13 by 13, one and a half mile scan. So

03:23you know, for example, if my client was in Brooklyn, you wouldn't just target the city or the borough of

03:31Brooklyn, you would get really granular and say, okay, like, like parks, park slope, for example,

03:37is like a specific part of Brooklyn, you want to feature that not simply to say, hey, we just

03:42service Brooklyn. Next, create a question, answer content on their Google business profiles, we got

03:47really specific around immigration exam. Next, I had a local schema markup, I created a video about

03:52this a while back, I still believe this is a big ranking factor. I've noticed this to actually with

03:57Bing, more so that Bing really looks at the micro data for the information around a website and the

04:04local highlights like hours, address, phone number, etc. So highlighted that, but the Google rankings

04:10also improved as well. Okay, now I'm looking at the bottom row, refresh the content on the website. So I'm

04:15using ClearScope and SCMRush to refresh the content. So if you have still landing page content, I

04:19recommend you guys go through that, run it through one of these tools, and then refresh it for

04:23semantic phrases you can add to improve your ranks. Next, I reviewed the spam and I removed it. So

04:28spam, there's quite a bit. When you run Local Falcon scan, Local Falcon might suggest some potential

04:34spam listings, but you have to actually go through and look at it for yourself. So again, PO boxes,

04:38virtual offices, keyword stuffing names, 24 hour seven businesses, which are not actually,

04:44multiple profiles. There's even more than just that. So you have to review that and maybe even

04:49suggest an edit. Next, I've been using Microsoft Copilot of late, mainly because I use the edge

04:55browser. So what I like to do is I like to look at each profile and then have Copilot kind of review

05:00that as a high level. And then they'll let me know some gap analysis that I can maybe take advantage of

05:05for my client. And then finally, I keep running Local Falcon scans for this keyword and others,

05:10because ultimately I want to see if our share of local voice is increasing. Is our map getting greener,

05:16as you can see over here. And I know over time, if we can maintain these rankings for a long enough

05:20period of time, we'll be able to really see the before and after of more phone calls,

05:24more website clicks, more impressions, more searches showing for this particular phrase,

05:29more patience, and whatever else we need to track as well as direction requests too.

05:35So anyway, that's how I've been working for the past two weeks now on this particular keyword.

05:39I hope this video was helpful. Let me know if you have any questions. As always, have a good rest of your day.

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