00:00Hey everyone, what's going on? Greg here again from Team Blast. So I'm in local Falcon for my
00:04own business. I search for the keyword SEO. I'm on page one of Google 80% of the time. This
00:08is
00:08the heat map. So dots one, two, and three, the dark green ones. They represent you on page one
00:12of Google when someone searches for SEO or SEO near me, SEO company, you know, et cetera. Each
00:18of these dots is actually 0.8 miles away from each other, which is really important because if you
00:22make your radius too far, it could be four miles in between each dot. You're going to be missing
00:26on a lot of towns and cities. So in this video, I want to just kind of explain what I've
00:30been
00:30doing with my business, why it's ranking pretty well, because it's the same thought process for
00:34my clients, but obviously I can't really demo off their profile. So I have to sort of show
00:38mine here. So let's go to view competitor report. The top list in here is Saratoga Digital Marketing.
00:46They're at a 92%. If you round up, I'm at an 80%. They're doing better than me, but I'm in
00:50the top
00:51two. So that's pretty good. Let's go to compare locations and compare them to Team Blast.
00:56I do this for all my clients, especially the new ones when I really have to understand
00:59kind of what I'm onboarding, but there's two things that stand up to me. Number one, Saratoga
01:04Digital Marketing is located directly on Broadway or actually, well, right off Broadway, which is in
01:10downtown Saratoga Springs. That is a major ranking factor. So if you're looking to rank better in your
01:15city and let's say you're, I'll make up a location. Let's pretend you're in, I don't know. Let's say you
01:21want to be in Atlanta, Georgia, but you're, you know, five or six miles outside of it, but to be
01:27in Atlanta, you really want to rank, then I recommend getting a physical location in downtown
01:31Atlanta. If you're looking to rank their location is a major ranking factor. It goes without saying
01:37to having a physical location will outrank a service area business almost every time. Number two
01:42is the phone number. They, Saratoga Digital has a 518. That's the local area code in the Albany,
01:48New York, Saratoga region. I don't, I have an 877. That's because that number is a grasshopper
01:53number. And I've had that since I think 2017 ever since I've launched my business and yeah,
01:58I could change my number. Um, for my business, I don't see it as a big difference, but if I
02:04was a
02:05roofing company or if I was looking or if I was like very hyper local, which TM Blast is not
02:10because
02:10I work with clients all across the United States. Um, and even sometimes Canada too. But, um, if I was
02:16hyper local with my business, I would actually get a second phone number that had 518 because
02:21it's a slight ranking factor. It gets a little bit more credibility to your business and can
02:24help influence more clicks. Of course, reviews matter categories, you know, matter. They're
02:29using marketing agency, mine's entertainment marketing service as the primary. I believe
02:33actually, you know what? I take that back. Mine is marketing agency as well. So we're both
02:37doing the same thing. Um, all right. So we know from the compare two things, obviously they
02:43have the downtown location and they have the 518. I have the 877. Okay. So those are really
02:47easy gaps. Next, what I do for my clients is let's go to the services section. So you see
02:54here, I have a lot of services I need to go through, but what I did was I wrote a
02:59bunch
03:00of services for the locations that I really wanted to rank in. So Saratoga Springs, Clifton
03:04Park, Boston Spa, Glens Falls. So what I recommend is that, you know, let's pretend you are a,
03:10I don't know, uh, a personal injury attorney. You can maybe mention if you're in Boston,
03:15Massachusetts, you can say Boston, and then you can say things like Charlestown,
03:21Brighton, Brookline, Roxbury, JP, et cetera. So you can get really specific into all the
03:26towns and the boroughs around, uh, just simply Boston. You can write a small description,
03:31300 characters for each as a slight ranking factor. And I think that would be a pretty good
03:36first step. Next, what I do is I have a product listing carousel over here.
03:41I do this because it's visual. So I think it's good because it, um, makes my profile a little
03:46bit bigger. So I recommend that. Next, I talk about this on almost every video that I've done,
03:51but trustindex.io, that's my preferred ranking, uh, review platform because it brings in your
03:56reviews from Google business profile, but also Facebook, Yelp, Google play store, Apple play store,
04:01et cetera. Uh, it's very affordable. So I always recommend that you can see it's actually even
04:05featured here. I can click into it. It's usually always featured on Google and Bing. Whenever you
04:10search for a brand search for TM blast, you're going to always find, um, trustindex as well,
04:14which is great. Plus what I like about this is that it will show my business location. As you can
04:19see down here, HQ address has the map. And if I go back into my business profile, you can see
04:25reviews
04:25from the web. They mentioned trustindex as well. So this is really reviews are a ranking factor. Um,
04:32and the best part is that it's just going to bring in your reviews directly from Google.
04:34There's no additional work you need to do, but of course you want to diversify your reviews as
04:38much as possible. Okay. So last but not least updates on your profile are important. I've been
04:44slacking. I'll be frank. I haven't been updating my own profile mainly because I've been taking on
04:48different projects and I've been focused more on them. But, um, what I recommend to all my clients
04:53try to post at least once a week on your, uh, Google business profile and try to keep it fresh
05:00and
05:00active. It's a slight ranking factor, but if it improves the dwell time and engagement,
05:05those are ranking factors for, uh, for Google for sure. Okay. Let's go to the website and let's
05:10talk a little bit about, uh, what I do. So scroll all the way down here. I put in my
05:20address at the
05:20very bottom in the footer, have my phone number, email address, and then also my Google business
05:24profile. I have my social links in there, but the Google business profile is really important
05:30because it's going to be on every single page. It really creates that connection between my website
05:33and also, um, my, uh, my Google business profile. So it kind of, you know, says this is where the
05:39address is. Um, it is a, uh, it is a ranking factor. Okay. Next, what I think is important too,
05:46let me go up to the very top. I have a services section. So you see here there's dropdown. So
05:50I have
05:50Google ads management, Bing ads. I have, you know, local SEO with all these different niches I've
05:57worked with in the past. These are important to have. You really need to have a dedicated landing
06:01page for each of the services you want to provide. So I see there's a lot. Um, I haven't, I
06:06have, um,
06:06I have several clients, but what they'll do usually is that they'll put in a lot of things on their
06:10Google business profile, but without a dedicated landing page that really connects that Google's like
06:15looking at what you're providing and saying, I don't know exactly if you do provide this,
06:18because you don't mention that on your website. So having a dedicated landing page, that's clear
06:24about that particular service, uh, really will help you with your rankings because it creates
06:29that connection. Sorry, I'm losing my voice. All right. Last but not least, because I'm, as I said,
06:36I'm losing my voice. Reviews are a big ranking factor, but you can take it a step further by having
06:42a reviews page on your website. So what I do is I use trust index and I embed my widget
06:46directly onto
06:47my page. So when you go to, let's say, let's go to this over here, TM blast reviews, hit enter,
06:56you're going to get a Google AI overview that pops up. And this is actually taking information directly
07:01from trust index.io. And there's an AI summary and you can see I have my reviews page, but I
07:05also
07:06have a trust index page as well. I think that's really important because when people are, you know,
07:09potentially going to contact multiple companies for, let's say like a kitchen remodeling project
07:14or an attorney, they're going to do a followup, which is brand search plus reviews. I think having
07:19this gives more credibility. Uh, it helps with brand search, which I think is a ranking factor as
07:25well for Google business profile. And then if they see this and they visit your website again, I think
07:29it's that positive connection where Google is like, okay, they discovered us maybe from a non-brand
07:32search. Then they did a branded search. Then the branded search plus reviews. And then ultimately,
07:39um, they visit the website and you know, if you're using Chrome that could be tracked better. But
07:44the point though, is that I think all those kinds of factors play a really large role when it comes
07:49to your ranking. So let's go all the way back to, I think it's this tab, right? Yeah. Just the
07:55term
07:55SEO. So SEO can mean things like SEO company, SEO, you know, services near me, SEO, just et cetera.
08:02I can see this 80% of the time my business is on page one. It's how I get some
08:05reviews or sorry,
08:06how I get some leads for my local clientele out here, but for my business, I work with clients
08:13across the United States and sometimes even Canada too. So it doesn't really matter to me, but
08:18I demoed this off because again, if you are an HVAC client that hyper is hyper focused on a specific
08:23area, this is what you want your map to look like. You want to be able to flip more dots.
08:27So you get more impressions for your business and able to get more phone calls, more leads
08:31and more form fills. But anyway, I hope this video maybe sparked some ideas what you can do for your
08:36business. Let me know if you have any questions and as always have a good rest of your day.
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