Helping a Business Grow Using Local SEO

tmblast

I've been helping grow a business in upstate New York via more phone calls and website clicks through Local SEO. A few things about this business that are important to state. First, they were having problems with getting verified on Google Business Profile / having pending edits, so I helped fixed both of those problems over the summer. After that, I've been running  @localfalcon  heat map scans, and sending over tips for them to implement to improve their rankings / making some of these changes on their behalf  Timestamps 0:00 Introduction 0:15 They Had a Google Business Profile Verification Problem 0:40 How I Go About Local SEO - Local Falcon Scans 1:15 How I Go about Local SEO - Look at Competitors 1:42 How I Go About Local SEO - Make GBP Changes 2:17 How I Go About Local SEO - More Scans 2:23 How I Go About Local SEO - Rinse and Repeat 2:39 Their SoLV Growth 3:10 The Heat Map Change (Before and After) 3:52 Competitor Review Landscape 4:57 TM Blast GBP Example 6:40 In Conclusion  Are you looking for similar results for your business? https://tmblast.com/services/ny-local-seo/  Want to run a free heat map scan for your business in Local Falcon? If so, use my affiliate link to do just that! https://localfalcon.com?fpr=greg81   #LocalSEO #LocalSEOService #localseostrategy

Transcript

00:00Hey everyone, what's going on? Greg here again from Team Blast. I want to share how I've been

00:03helping a local business here in upstate New York rank better for their keywords, which is

00:08driving more phone calls and website clicks to their business and they're getting more leads

00:11through local SEO. So just some background, back in June, they reached out to me and they could

00:18not get their Google business profile verified. So I helped them with that. Then there were pending

00:22edits that were not going through. Google said it's going to take about 30 days for those to push.

00:26I got that fixed. So after those two changes got made, then I've been helping guide them on

00:31changes that they can make to their business profile for Google and how they're able to get

00:35more phone calls and website clicks, as you can see here through better keyword rankings.

00:39So how I go about local SEO, and this is going to be just Google Maps only. I'm not going to focus

00:43on the website, Apple Maps or Bing Maps for this video. So to start, I always recommend using local

00:50Falcon to get the keyword baseline. So assuming you got your Google business profile verified,

00:54you want to run local Falcon scans. So let's pretend this business is an HVAC company. Let's

00:59say you're a new business. You're naturally going to say, okay, what service area do we want to cover?

01:03Maybe it's five miles around Saratoga Springs, New York. Maybe it's 10. If that's the case,

01:08run the keyword scan for terms like HVAC, HVAC near me, HVAC company in a five or 10 mile

01:13radius scan to see how you show up. Next, you want to look at your top competitors within local Falcon.

01:19So you can see who's ranking at the top. The top is something called share of local voice.

01:23That's the percentage of time out of every dot that the scan runs if you're on page one of Google

01:28or not. So Google only displays dots one, two, or three of those, the dark green dots on page one

01:34of Google via their search results. That's where the majority of impressions take place, website

01:38clicks, and phone calls. So you really want to be in those top three dots. Next, you want to make

01:42Google business changes based on what the scan shows. So hypothetically, if the keyword is HVAC

01:47or HVAC company, you run the scan and within a five or 10 mile radius, you're maybe positioned

01:53five or six for areas like Wilton or Boston Spa or Boston Lake or Saratoga Springs. You want to

02:01include those cities and towns directly in your description, your questions and answers, product

02:05and services, updates, and so much more. These are ways to kind of give a little more context

02:10to Google. Of course, we can talk about local directories in the website, but again, we're going

02:14to just focus on Google business profile for this video. Next, run more local Falcon scans,

02:19see if the changes you're making are improving your share of local voice, and then rinse and repeat.

02:23So think about all the different keywords people can search for HVAC near me, HVAC contractor,

02:28commercial HVAC, et cetera. You want to do the same strategy. Keep running the scans, get the baseline,

02:33and then work towards making Google business changes. Then you can improve your share of local voice.

02:39Now, this is the keyword scan. I've redacted it and also the account that I'm helping

02:44but they are the blue line. It's a little bit hard to see their share of local voice trend.

02:48So what I did was I actually just removed all the competitors just to kind of display how their

02:52share of local voice is increasing within an eight mile radius, which is why they're getting

02:56more and more phone calls, more impressions, more website clicks, more leads for their businesses.

03:00It's actually one of their top non-brand keywords according to Google business profile,

03:04which is why I'm tracking this. And again, we're getting about 72% of the dots now on page one.

03:09So what do I mean by that? Heat map before and after. So this is the eight mile scan and I have

03:15the nine by nine grid over here. On the left-hand side on August 11th, this is their map. And now on

03:21September 15th, this is their map today. On the surface, you look at this and you're like,

03:25I don't even know what I'm looking at. Well, what you want to really focus on is dots one,

03:30two, and three. So the darker, the greener dots. It means you're on page one of Google. So if you're,

03:35let's say position four or five, you're actually not on page one, people have to click on map search

03:40and then find your business listing. So you want to flip as many of those dots as possible.

03:44Dots one, two, and three, just get into the top three. It's going to give you more impressions,

03:48more website clicks, more phone calls. We're seeing that with the account that I'm helping.

03:52One thing I also focus on too is the competitor landscape. Now I have several videos about this

03:58where I go into more detail, where I click on different listings and I look at the SERP and I try to

04:03figure out ways to rank better. But at a surface, you really want to look at the number of competitors

04:08that are within this eight mile radius, nine by nine grid. And you want to look at the top

04:13competitors via share of local voice. You want to break down their business profile via gaps.

04:16So gaps can be things like their primary category versus your primary category,

04:20secondary categories, ones that you might have versus ones that are missing,

04:24local area codes. You can look at the number of reviews, physical address for service area only.

04:30There's a lot of gaps that you can look at. So local Falcon is a great first step that you can

04:35take, but then I recommend maybe put everything into a Google sheet or Microsoft Excel, just to

04:39kind of look at those easy gaps. And you can also use ChatGPT as well. One thing you could do is you

04:43can kind of upload your list to ChatGPT and you can say, okay, based off everything I've identified

04:48via these columns, what are the top three gaps that I should really try to close to rank a little bit

04:54better? Just a, just a quick tip. So this is my Google business profile. So I'm not going to share

05:00the account that I'm working on, but very, very standard. As you can see here, I have a book online

05:05button, which I think actually is a slight ranking factor, not so much via keyword rankings, but I think

05:10with dwelled time and then people potentially reach out to your business. But what I recommend to them

05:16and for any, you know, either new or established businesses, add photos of the team working,

05:23especially if you're an HVAC company, share the photos of the team doing the projects that you,

05:27you know, offer. Try to upload this maybe like on a weekly basis. You really want to keep this as a

05:32fresh ranking signal. Next is having a physical address. I keep stressing this. This is a huge ranking

05:37factor. Get a physical address. It will help you rank better than just being a service area only. I'm

05:42sure you can find some affordable rents, um, for your business. Uh, you want to have questions and

05:48answers. So again, you might say something like, do you service Saratoga Springs, New York for HVAC?

05:52And you can say, yes, I do. And you can explain how, you know, you're surrounding towns, et cetera.

05:57You want to have reviews from the web. So if you have a Facebook account, if you have a trust index,

06:00if you have some other third-party sites, they'll actually be brought into your Google business

06:04profile knowledge panel. Those are actually indirect ranking signals, but I think they actually hold more

06:09weight and simply just only relying on, um, Google reviews. Um, next is your description. I mentioned

06:15this before. You can actually include where your location is in the nearby towns and then update.

06:20So share what is going on with your business, share the projects you're working on the cities.

06:26Again, this is dwell time ranking ways to rank a little bit better. So if you're an HVAC company,

06:30you can say, say, we're going to be in Glens Falls, New York. And then later on this week,

06:33we're going to be in Saratoga Springs, New York for a commercial HVAC project.

06:39So in conclusion, obviously you need your Google business profile, verify that step one.

06:44Um, if you do need help with that, feel free to reach out. There's no guarantee with that, but,

06:48uh, I have, um, had potential clients reach out to me and when I've gotten access to their

06:53Google business profile, I've seen in their account that says not verified, or there's an

06:57error with it. And it tells me that Google does not believe in this location. So therefore the

07:01changes that you're going to try to push won't go through. So it's critical to make sure it's

07:04verified. Um, same thing with pending edit edits to make sure all that is pushed.

07:09Next, you want to run local Falcon scans for several different keywords and radiuses. Get

07:14the baseline metric because you need to know exactly how you rank. So again, I keep saying

07:19this, if you're an HVAC company and you reach out and you say, I need more leads. Like obviously

07:24that makes a lot of sense, but if you're starting at a zero percentage point for the term HVAC or

07:29HVAC near me in a five or 10 mile radius, you have to start working your way up and getting

07:33onto page one or more places to get more leads. So it doesn't happen overnight. So it is a process

07:38to do that. Next is making those Google business profile changes to your account. So descriptions,

07:43updates, photos, getting reviews, responding to them, products and services, et cetera. There's a

07:48lot of changes you can make to rank a little bit better. And then finally the rinse and repeat

07:52part within local Falcon. So again, I mentioned maybe the term HVAC you're not able to rank for

07:58that well, but you can maybe rank for a longer tail keyword, like commercial HVAC near me.

08:04Maybe you have an opportunity to rank more on page one for that. If that's the case,

08:07really focus on that. Add it to your description, your updates, your products and your services

08:13really call this keyword out. Keep running the scan, see if you're actually improving the share

08:16of local voice, because then that should result in a bit more leads for your business. But

08:20really in summary, this is what I like to see. The KPI is a matter of calls and website clicks.

08:26Again, this is a new account, but I'm seeing growth every single month. I want to record

08:29this video to maybe kind of spark some ideas of what you guys can do for your business.

08:33Anyway, thanks for watching this video. Let me know if you have any questions and as always,

08:37have a good rest of your day.

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