00:00Hey, everyone. What's going on? Greg here again from Team Blast. So every time I onboard a new
00:03local SEO client, I always ask if seasonality is a factor for their business. For one of my
00:08clients, that is the case. They're an HVAC company in Colorado. And I can tell that we're in November,
00:15more people are going to be looking for a furnace repair compared to AC installation,
00:18just because obviously the weather is much colder. So I'm going to walk you through my
00:21thought process and what I do for my clients that have seasonality. So to start, I did a generic
00:27search weather, historic patterns. I can see that in November, obviously the weather is going to get
00:32much colder. That makes sense. When I look at Google trends now around furnace repair, I can tell that
00:38in the past actually five years, this is the most interest now when it comes to furnace repair.
00:44Obviously, some winters are going to be colder than others, but for the most part, this is when
00:48the peak is going to happen. This is where my clients can get the most phone calls now for
00:52furniture repair. Therefore, we need to be ranking at the top. And then finally, this is just a generic
00:57United States search with an SEM rush, but I can tell the trend. Here we are now again in November,
01:01this is the peak. This is where you want to really rank. So every time I onboard a new client,
01:06and we're looking at different seasonality patterns for their business, I'm going to focus
01:10heavily on AC keywords when the weather is going to be the hottest. And I'm going to flip that to
01:15really focus on furnace repair in the winter, because I can tell that's when the demand is going to
01:20happen. So to start, before I go into my thought process and their numbers, let's just all get on the
01:26same page. So if you search for furnace repair on your computer or on your phone, Google displays
01:31three organic map pack listings. That's the share of local voice. That's the map pack. That's where
01:36every business wants to be. You want to be in these top three, because on a computer, you can click on
01:40website. On your phone, though, you can actually click on the phone icon to call the company. Again,
01:44that's where you want to be. Here is one of their heat map scans for their business. This is a 15 mile
01:50radius 11 by 11 grid. So the bottom left quadrant, those are dots one, two, and three. That means if you
01:55were searching for a furnace repair in those areas, you would then find my client that is in that top
02:00three. Again, that's what's going to get the most phone calls. Anything that's not, however, in dots
02:05one through three, only can show up on Google map search. So if you ever, again, using your app on
02:11your phone, you use Google map search for furniture repair, you get all the listings there. Now,
02:15obviously, this is a problem, because if you look at this heat map over here, if you're position 14,
02:20that means you have 13 other companies that are ahead of you within Google map search. So
02:25most likely people call only the first couple listings, they try to get a price availability,
02:29and that's really kind of it. You're not going to call 13 other companies to get that same
02:34information. You're probably going to call maybe a couple. And then if someone says, yep, I can come
02:37today to do furnace repair. That's who you're going to go with. So you really want to be in dots one,
02:42two, and three. That is the key. So here's the keyword furnace repair. My client is the blue line at the
02:48very bottom. I've been tracking this keyword since the summer in August. I talked to my client about
02:53this and said, okay, we know historically, the weather's going to change in November. Therefore,
02:58we need to start tracking this keyword to get the baseline metric in August. And I'm going to flip
03:02the account, I'm going to really heavily focus on heating. So furnace repair. Now you can see we've
03:08grown 19 percentage points, we're at 20.66. That is great for what we're doing. Here's how the heat
03:14map has changed for them. So again, I'm left inside, that's August on the right side. Now,
03:18that's November. Again, that bottom left quadrant, it's starting to flip. And we went from 1% or so
03:22page one rankings, now 20% for the keyword furnace repair. Here's another keyword too.
03:28Furnace repair service, same thing. I've been tracking this keyword since the summer,
03:31had the same conversation with my client. Now we had the peak, we grew about 10 percentage points
03:36for there. There's other keywords too. It's really the same story. So furnace repair company,
03:41furnace repair near me, it's the same strategy. Keywords are growing at the right time.
03:47The map is starting to change. So tips to rank better on Google. I talk about this a lot.
03:53I use local Falcon to get the baseline scan with my client. So again, I'm not in Colorado,
03:57I'm in New York. So I have to use a third party tool to run the heat map scan and know exactly
04:01how they're ranking in a 15 mile radius for their keyword. Next, I say up to date on the weather,
04:06Google trends and SDM rush. So I talked to my client too, like they, they told me that obviously,
04:11you know, heating projects are going to really peak in the winter makes the most sense, but
04:15it's the same thought process though, with all of my clients, the ones, especially I onboard,
04:19I will actually share and say, if we're going after heating keywords, we know the demand's not
04:23going to really happen until about November and December. So if we're ranking really good in August
04:27or in July, that's great for a ranking to report, but we're not going to get the demand
04:31and the leads until it gets colder. Next review the competitor list. Look, look for gaps. So gaps are
04:36things like number of reviews, local area code numbers. There's so much when it comes to gap
04:41analysis. I talk about this all the time in all my other videos. Next, I look at competitors. So
04:45I'm always looking for any keyword stuffing, virtual offices, PO boxes, duplicate listings.
04:51If there are, I'm going to suggest them then to Google. Next, making changes to their Google
04:54business profile accounts, adding photos, services, descriptions, products, questions and answers,
05:00even uploading photos too. We talk about reviews. Reviews do matter on Google, but it's the recency
05:05factor that is key. So you want to keep getting reviews and obviously respond to them.
05:10Bonus tip, get reviews outside of Google. So don't just only get reviews on Google. I talk
05:14to my clients all the time, get reviews on Yelp, Facebook, get reviews on Trustindex.io or Trustpilot.
05:22Anything to get a secondary site to talk about your business is going to be really key. ChatGPT
05:26and other sources use additional reviews. Even Apple Maps uses Yelp instead of Google reviews. So
05:34really focus on third-party sites. Next, create landing pages on your website to go after,
05:39again, furnace repair, furnace service, furnace installation. Have those pages and have them
05:44with local schema markup. So show your location, highlight that to Google and Bing. And finally,
05:50keep running more and more local Falcon scans because ultimately you want to see something like
05:54this where you go from about a 1% share of page one to now 20%. Again, I'm going to keep growing this
06:00for my client. We're going to get more and more leads for their business. Anyway,
06:04thanks for watching this video. Let me know if you have any questions and it's always have a good
06:07rest of your day.
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