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00:00will be the toughest of your life.
00:02Lord Sugar is on the hunt for the next big thing.
00:05This is an opportunity of a lifetime.
00:09Battling for his backing,
00:11some of Britain's brightest prospects.
00:13Come on boys, look at that.
00:15Your life depends on it.
00:17And then hit him.
00:18It's a deal worth fighting for.
00:20I can sense a bit of friction.
00:22Absolutely.
00:22Daniel, was that on you?
00:23No.
00:2620 candidates.
00:27I've never been kicked in the balls by a goat,
00:29to be honest with you.
00:30Ooh.
00:3112 tough tasks.
00:33This is a complete and utter joke.
00:36Just jump straight in.
00:37One life-changing opportunity.
00:40You're fired.
00:41You're fired.
00:42You've completely messed it up.
00:44You're fired.
00:52Previously on The Apprentice.
00:54It's gonna be a long day.
00:56A long day of a good grilling.
00:58Candidates were challenged.
01:00Shall I take a seat?
01:01You can stand if you want.
01:03Business plans picked apart.
01:05Do you want my opinion on Boozy Bar?
01:06Yeah.
01:07I think it sounds like the kind of thing that my mum would get excited about.
01:10Are you joking?
01:11You won't be looking at that.
01:12And in the boardroom.
01:13My advice to you is please do not give up your day job.
01:17Priesh's mobile bar ran dry.
01:20It is with regret that you're fired.
01:22Lawrence failed to seal the deal.
01:24I don't have any confidence in your business.
01:28You're fired.
01:29And Dan's plans didn't stack up.
01:31Your numbers are like a jungle.
01:33I'm not completely sure whether you understand them yourself.
01:37You're fired.
01:37Now Karishma and Pasha go head to head.
01:41I can't believe it.
01:59Good morning, Lord Sugar would like to meet you at the Gladstone Library in central London.
02:04The cards will be outside in 30 minutes.
02:07Gladstone Library.
02:0830 minutes.
02:11Let's go, let's go!
02:15As the youngest here at 21,
02:17I'm sure people did underestimate me coming into this,
02:20but I've proved to everyone that I might be young,
02:24but I am here for the win.
02:26I'm so close that I cannot let this opportunity go.
02:31Business is in my blood.
02:32My dad, my granddad, my great-granddad,
02:34all legendary businessmen,
02:36but I am the first businesswoman of my family.
02:39This is definitely going to be a turning point in my career,
02:42potentially the most important 48 hours of my life,
02:45because this could be where everything for me changes.
03:00In the heart of Westminster,
03:03the Gladstone Library.
03:06A building steeped in history and tradition.
03:25Good morning.
03:26Good morning, Lord Sugar.
03:27Welcome to the Gladstone Library at One Whitehall Place.
03:33Founded in 1892,
03:35this was a meeting place for people
03:38to make the most important decisions of the day.
03:41So it's fitting that we are here,
03:43because in a couple of days' time,
03:45I'm going to be making a very big decision of my own.
03:5020 years ago, I hired my first apprentice in this process,
03:54someone hungry with great potential.
03:57And that's still what I'm looking for today.
04:00So for your final task,
04:02I'd like you to launch your businesses.
04:04You need to create a brand and an advertising campaign,
04:07and then you'll have to pitch to me
04:09and leading industry experts.
04:12Afterwards, we'll meet in the boardroom,
04:14where one of you will become my next business partner.
04:18Now, I don't expect you to do this alone.
04:21So I've organised a few familiar faces to help.
04:44Welcome back.
04:45Now, I've got a coin here.
04:47So heads or tails, Karishma?
04:50Tails.
04:52Unfortunately, no.
04:54Pasha, you choose your first assistant.
04:58Megan.
05:04Karishma.
05:06Rothner.
05:08I miss you.
05:11Kieran.
05:15Carrington.
05:17Hey, girl.
05:18Hey, Karen.
05:19Levi.
05:21Well done.
05:24Lawrence.
05:27My brother.
05:30Pray, pray.
05:33And best till last, Vanessa.
05:38I miss you.
05:40Good.
05:41Well, remember,
05:43only one of you can win my £250,000 investment.
05:47So give it everything you've got.
05:49Good luck, and I'll see you in a few days' time.
05:52Off you go.
05:55Two days to prove that plans with promise can become successful start-ups.
06:01Guys, I'm so excited to see you all.
06:04Honestly.
06:05I'm so excited.
06:05Get you that win now.
06:06I know.
06:07Getting her supporters up to speed.
06:10Honestly, like, I've got my homegirls and my brother.
06:12I need you all to give me all your energy so that I can bring this home.
06:16Let's do this.
06:18Karishma.
06:19Yes, the aim of this brand is to push skincare products into the market, but the real aim
06:24is for people to actually fall in love with their skin.
06:28Skincare changed my perception of myself.
06:30When I was 18 years old, I was diagnosed with cystic acne.
06:34My reflection in the mirror was so intimidating to me, I avoided looking in a mirror for two
06:38years straight.
06:39Really nice that you can personalise it and it goes back to you.
06:42Exactly, and I think the USP is the humanisation of my brand, and I've got a degree in biomedical
06:47sciences, so I understand dermatology.
06:50We want science to be the centre of this, but I want nature to be the focus of it.
06:56I love this.
06:56Yes, sounds really good.
06:58I'm feeling so excited right now.
07:00My team has really understood the vision of my brand.
07:03They're very supportive, which makes me feel so proud to be working with them, and there's
07:07no greater feeling.
07:08I met Lord Sugar's advisers a few days ago.
07:11They said that the branding needs to be more luxury, more classy, and we need to make it
07:15look more expensive.
07:17So that's something I want everyone to keep in mind.
07:22Across the hall...
07:23My business is a recruitment company within the private healthcare sector, so I help care
07:30home managers, nursing home managers, nursery managers basically find stuff.
07:35Putting her recruits in the picture.
07:37But there are 30,000 recruitment agencies in the UK, so what I'm here to prove to Lord Sugar,
07:44it's how am I standing out in such a huge market.
07:47Pasha.
07:49My USP is myself, being obviously 21, the brand name as well, my middle name is Anne, and a
07:59really popular term in the healthcare sector is on-call.
08:02So I had Anne-call.
08:06But in the interviews, Claudine did mention that when you say Anne-call, it sounds like
08:12your Anne-call.
08:12Your Anne-call, yeah.
08:13So what I was thinking is Anne's calling, or Anne-calling.
08:19You definitely want the word Anne in there.
08:21I like the idea of it, because it's my company and I do want that element of me in it.
08:27Yeah.
08:30Pasha's middle name is Anne, and for some reason she's absolutely wedded to using the
08:35name Anne as part of her brand name.
08:37I hope she drops that idea, because ad is not relevant to Pasha, and Anne-call, well,
08:43it's one of the worst names I've ever heard.
08:45Me being that main touch of the company is what I want to keep, so Anne I do like and
08:50I think we're going to stick with that.
08:55Me and Roth now are going to go and do the product and branding.
08:58Dividing her disciples.
09:00And the other team will be focused on the ad.
09:02Carrington, your sub-team leader, of course, as the social media buddy herself.
09:06Beauty boss, Karishma.
09:08In terms of what I want for this TV ad, what I had in my head was a visual of
09:13a girl looking
09:14in the mirror, feeling insecure, or Lawrence, like, trying to look at his muscles in the
09:18mirror, like, thinking, why are my muscles not bigger?
09:20Then a girl thinking, my dark circles, they're so obvious.
09:24Maybe stretch marks, scarring, acne, burns, whatever.
09:26Putting more and more makeup on, trying to put more concealer on, trying to cover up everything.
09:31And then we show, bam, she falls in love with her skin.
09:33Yeah.
09:33So what we can have is a girl feeling her skin, the sun is shining, we've got really brilliant
09:37lighting on her skin, her skin is popping, natural skin, no makeup, guys.
09:40Okay.
09:41Make sure your skin looks juicy.
09:42If the voiceover is in a strong feminine voice, something along the lines of, be the love
09:46of your own life, fall in love with your skin, be the sun.
09:49Always remember to end it with be the sun.
09:53Karishma's incredibly passionate about her business and she really wants the team to
09:57do well with her brand.
09:58However, she hasn't given them much room.
10:00The instructions have been so specific, there may have been no old friends necessary because
10:04she could do it all by herself.
10:06I'm trusting you guys with this.
10:07I want to bring this home.
10:11Staffing her squad.
10:13Meg, Levi and Kieran, you're going to be doing the advert.
10:16Recruitment pro, Pasha.
10:18And Megan, you're going to be my sub-team leader.
10:21What do you want your advert to show?
10:23Okay, so my USP is that one-on-one with the care home managers.
10:29So I had something in mind of a manager really struggling, very busy doing rotors, and then
10:36us having that conversation with her.
10:39Sounds a bit boring.
10:42Well, this is about what we do.
10:45That one-on-one is very rare.
10:47Yeah, but we can have fun with this.
10:48You want people to be engaged, not go, oh, this is another TV advert, which I'm going to
10:53flick over.
10:53But healthcare is a very serious market.
10:56The people I'm going to be pitching to tomorrow are not going to be watching me as a joke.
11:01They're going to be watching me as someone else.
11:02But you need to stand out.
11:04I've got some ideas.
11:07Kieran sounds like he wants to create a bit of a playful, jokey advert, but I need people
11:15to look at me and take me serious.
11:17So hopefully he understands that and he doesn't take it too far.
11:20This opportunity could literally change my life.
11:23Yeah.
11:23So it's not a joke.
11:25Please do not mess it up.
11:27I'm trusting you.
11:28I've got it.
11:29Yeah.
11:29I've got it.
11:30Cool.
11:30Good luck.
11:31See you later.
11:32All right.
11:32Good luck.
11:35Midday.
11:36Today, half of each team will plan TV ads while the finalists build their brands.
11:44I'm so glad that you came back today.
11:47I feel like I gave the TV advert team such a clear brief and I hope that they deliver because
11:51obviously this time around I can't bring anyone back.
11:53If it messes up, it's me.
11:55It's me on the line.
11:58Back at the library.
12:00I have a lot of skills in editing, social media, so this is right up on my street.
12:04I love a bit of acting, so put me right in there as well.
12:07Look at this teamwork.
12:08This is amazing.
12:09With Karishma's campaign crew all aligned.
12:12Let me set the scene.
12:14Okay.
12:14Person in the office, super stressed, on the phone, puts the phone down.
12:19I just need some more staff.
12:21Pushing his plans for Pasha's promo, Kieran.
12:25Next thing you know, shoot to the driveway, fast car comes in.
12:29Handbrake turns on the driveway, the recruiter steps out of the car and it's almost like you're
12:34the superhero to save the day.
12:37I think that's just going to be too silly, not serious enough because it is professional.
12:42Yeah.
12:43I've got it.
12:43Guys, so we can literally come up with a map and then arrows blasting off and then like
12:48to you, you're on FaceTime, then Levi's on FaceTime.
12:52It's like, I can cover the whole of the UK.
12:54We've got to stick to what the briefest morning with Pasha was, she said it wasn't
12:58a bit serious.
12:58It's private healthcare, like it's not a funny matter.
13:02So I feel like we just need to convey that message with the advert.
13:05Sorry.
13:06Sorry, Kieran.
13:08Levi and Megan are playing it too safe.
13:10Everything I say is getting shut down.
13:12Pasha put me here for a reason because she knows that I'll make it stand out and she
13:15knows that it'll be a bit outrageous.
13:17She says she wants it sensible.
13:19Yes, but something that makes it stand out, I don't think there's an issue with.
13:22So to start off with, we're going to have Levi.
13:24He's really stressed out.
13:25Phone down.
13:26Ah, then I walk out at door and then Kieran's asleep in his scrubs.
13:31I'm like, why can't I get good staff?
13:33That's nice.
13:34Maybe you throw the phone at me.
13:36I'm not, I'm serious.
13:38This has got to be fun.
13:39No.
13:45Across town.
13:46Hello.
13:48Hello.
13:48Creative agency, Isabelle.
13:50My mum always refers to me as diligent.
13:53So I was thinking maybe Anne's diligent staffing.
13:57Brainstorming names for her budding business.
13:59Hmm.
14:00It just sounds a bit too long for a company.
14:03Anne's calling.
14:05Anne's calling.
14:05That might sound like a call centre.
14:06Pasha and Priyash.
14:09I do like the idea of Anne.
14:12Yeah.
14:12But I'm second guessing it now.
14:14I think steer away from the use of the word Anne.
14:17A lot of people won't understand it.
14:18OK.
14:20We don't have much time.
14:21Do you have any other ideas?
14:24Um.
14:28Um.
14:32One-to-one care.
14:34That's more of like a tagline.
14:36Yeah.
14:38Um.
14:39Come on, give me some buzzwords.
14:42So I can work with just words.
14:44Um.
14:47Sorry, I'm going to move my mic for one second.
14:50Um.
14:56I'm feeling so stressed.
14:57It's a lot harder than I thought.
14:59But I want it to be something that I support.
15:02If I don't support the name of the brand,
15:04then it's not going to look good.
15:06So, yeah.
15:07It's a struggle.
15:09Oh, I really need to get this sorted
15:11because we haven't got it all day.
15:19Be the sun was an initial tagline for me,
15:21but I also think...
15:24..be the sun could be a great name.
15:26For Karishma, name ticked off.
15:28It's all about being the centre of your solar system.
15:31Yeah.
15:31It's all about self-love and empowerment
15:33and being the focus of your life,
15:35and that does start with skin.
15:36Next, lay down her logo.
15:39Be the sun.
15:40You like it, Helen?
15:41Yeah, she likes it.
15:42She likes it.
15:43She likes it.
15:43She likes it.
15:44But for a tagline,
15:45I need something that sends that message
15:47that love your skin.
15:48It's a skin love story.
15:50So, maybe a skin love story.
15:52I love a skin love story.
15:54Okay.
15:54Could I have it on the right, please?
15:56Yep, that's perfect.
15:58Could we bold and sun?
15:59Yep.
16:00If we could try this in a burgundy maroon shade, please?
16:04I love that.
16:05It gives luxury.
16:06And now what I need to add to this
16:07is an illustration of a half sun,
16:09and I want it on the edge of the end.
16:11I want the race to be smaller.
16:13More smaller, more smaller, more smaller.
16:15Yep, perfect.
16:16Can we zoom out?
16:16Let's just see that.
16:17What do you think?
16:18I like that.
16:20My main concern is they've landed on a name
16:23which actually feels a bit more like a sun cream
16:25rather than a skincare brand.
16:27They could have gone for something a bit more obvious
16:29rather than too abstract.
16:30The sun is the main focus here.
16:32Brilliant.
16:33It stands out.
16:34My skin love story.
16:34Simple, effective.
16:35And clean.
16:36And clean.
16:37Luxury.
16:38I like it.
16:41Real approach recruitment.
16:43That was quite good.
16:44For Pasha and Priyash,
16:46name finally nailed.
16:47Because it is a real approach.
16:49Yeah, and it's you getting that...
16:50Yeah, I really love that one, actually.
16:52Still to build a brand identity.
16:56OK, so I want real approach to be on one line,
17:00and then I want recruitment to be underneath it.
17:03Can you put a circle around the real approach,
17:06recruitment, an oval?
17:07Like what?
17:08I quite like that.
17:09Yeah.
17:10Because this name doesn't have anything to do with care in it,
17:13I want to have something like a little symbol,
17:16like a heart rate or something.
17:18Or like a doctor's, like a nurse outfit or something.
17:21No, not a nurse outfit.
17:24Or...
17:25Like a pacemaker machine or something.
17:29What are they called?
17:30Oh, the thing that doctors wear.
17:31Xylem, is it?
17:33Stellar...
17:33Yeah, the skyloscopes that doctors wear, right?
17:36Slef...
17:37Slef...
17:37Slef...
17:38Scef...
17:39Scefascope.
17:40Scefascope?
17:41Scefascope.
17:43I think Pasha's forgotten that she's a young,
17:46new mover and shaker into this market.
17:48She's 21.
17:50She ought to be thinking of something exciting and fun and different,
17:54but the logo she's come up with is very generic,
17:57very boring,
17:59very vanilla.
18:01Cool.
18:01Done.
18:02And it has a Slefscope on it.
18:05It looks recruitment vibe.
18:07So, yeah, I think it's the best that we could have done.
18:10High frame, yeah.
18:11Yeah.
18:154pm, South West London.
18:17We're going to have three of us.
18:18It's going to be an over-the-shoulder shot into the mirror
18:21and we're all going to be looking at a different imperfection
18:24or something that we're insecure about.
18:25Kicking off Karishma's commercial...
18:27So, looking at the blackheads on your nose,
18:30trying to squeeze them.
18:32Look disgusted, then step back, yeah.
18:34Carrington, Lawrence and Vanessa.
18:37Scars and look distressed, do that head on the...
18:40Yeah.
18:41And then you're done.
18:42Beautiful.
18:43And let's move on.
18:45Next, we're going to put oil here.
18:47Yes, what I really like, essentially.
18:49OK.
18:49OK, and action.
18:52Yeah, that's nice.
18:54Yeah.
18:56Chest, yeah.
18:57Throw the bra a little bit.
19:01Yeah.
19:04More neck, because I think that would be nice, quite short,
19:06with the bra on your chest.
19:08Yeah, that's nice.
19:09And cut.
19:10Next.
19:11Just to be mindful, my shots shouldn't just be about my chest.
19:15Yeah.
19:18I'm quite happy.
19:19I put my blood, sweat and tears into this and a bit of oil, too.
19:22My only concern would be that it just looked like other content that wasn't what we were
19:27assigned to do today.
19:28We've got to try and get the voiceover sorted.
19:30Vanessa, could you try something and it's going to probably sound quite cringe when I say it.
19:33Could you do like a really breathy version of it?
19:36Sure.
19:36But not too sexy, because it's not that kind of movie.
19:38Yeah.
19:39Action is running.
19:39Be the Sun, a skin-loss story.
19:42Designed by nature, defined by science.
19:45I liked it.
19:46I think that's perfect.
19:47Yeah.
19:50Clean beds, Carol's meds, order more bedding, send invoices.
19:56I just need more stuff.
19:58Across town.
19:59We'll do that again.
20:00Just like you take that post-it note off or like write one and stick it on.
20:04Yeah, screw it up, throw it.
20:05No.
20:05You don't have to be too aggressive.
20:07Charged with keeping Kieran under control.
20:10I think to gauge the audience, I think you go straight in mental.
20:14No, just look angry.
20:16Oh, phone.
20:17Sub-team leader, Megan.
20:19Hello.
20:20Hey.
20:21How are you doing?
20:22Yeah, good.
20:22We've done the logo.
20:24So it's real approach recruitment.
20:28Did you not go with the Anne in the end?
20:30No.
20:30It was sort of like nobody knows you for Anne.
20:32It doesn't say anything about the company.
20:34Cool.
20:35We're just doing the Ad Now film, innit?
20:37Would you like some drama in this?
20:40I just feel like it needs something.
20:42Kieran, when you say drama, make it realistic.
20:45Yeah, I'm talking like you could potentially throw his mug on the floor in anger or something like that just
20:49to catch...
20:50Not throwing your mug on the floor.
20:51Well, no, but you see what I mean?
20:53No, they wouldn't be throwing a mug on the floor because that's very unprofessional.
20:55Yeah, don't worry.
20:56Don't worry.
20:57I've got it under control.
20:58It's fine.
20:59All good.
20:59Yeah, don't worry about it.
21:00You can leave it with us.
21:01Good luck.
21:03Kieran and his ideas.
21:04I actually don't know where they come from.
21:07I just...
21:07His ideas are bonkers.
21:09Throwing a mug on the floor.
21:11Puffa bonkers.
21:12So from that call, it does sound like Pasha wants to stick down the serious route, which I think we
21:16need to just stick with.
21:17Yeah.
21:17She's seen quite adamant on that, so I want to make sure that we stick with that.
21:20No smashing mugs on the floor.
21:22You don't want people falling asleep watching it.
21:24Should we crack on with this then?
21:25I stir it.
21:37Top tip number one.
21:40Make sure you understand the job that you're applying for.
21:46This face mask.
21:47Brightens, tightens and fire.
21:50So it's going to be the bright tight fire face mask.
21:52Developing a new product for her beauty brand.
21:55So we need to think what helps fight inflammation.
21:58Yep.
21:58What brightens the skin and what tightens the skin.
22:01Biomedical science grad, Karishma.
22:04I'm in my element today.
22:05You're the expert, so you can teach me.
22:09Right, so I'm going to take a little sample of the face mask base.
22:13Yep.
22:14This is exciting.
22:15Bam.
22:16I want to stay away from anything that's not natural.
22:18Right.
22:19Hyaluronic acid for me is a big one.
22:20Something that a lot of people turn to when it's got dry skin.
22:24Okay.
22:24But also it allows skin rejuvenation.
22:26Okay.
22:27Vitamin E.
22:27This is really what accelerates that skin healing process.
22:31Oh.
22:31Love that.
22:32Aloe vera.
22:33It tightens the skin.
22:34It helps with scar healing.
22:36I think it's a great ingredient.
22:37Go for it.
22:38Bam.
22:38Jojoba oil is literally referred to as liquid gold.
22:41So it's so healing and it's so incredible for the body.
22:44Bam.
22:45We've added quite a lot of things now.
22:47We still need to add niacinamide.
22:49It's really good for collagen production.
22:51Yep.
22:51And green tea.
22:52Oh.
22:53I'm hoping for a nice, thick, rich texture.
22:55Yes.
22:55Wow, look at that.
22:57It's got a really nice little shine to it.
22:58It actually looks luxury.
23:00Yeah.
23:02Karishma is an absolute element in there.
23:04She's a lady who knows her stuff.
23:06But let's hope she doesn't get too carried away because she's throwing everything at this.
23:10Sometimes less is more with luxury and I hope she hasn't gone too overboard.
23:13I'm so excited to pitch this.
23:15It's just when they ask you questions and say, you've got about seven solid products here.
23:19Why didn't you just go for two to three?
23:20I'm confident this is what I'm pitching tomorrow.
23:23This is what Lord Sugar will be investing in.
23:26Okay.
23:287pm.
23:29Can't seem to get the staff round here.
23:31Nobody's reliable.
23:33Oi, you!
23:33You're fired!
23:35Yeah, see, I like that.
23:36That was great.
23:37Ads wrapped up.
23:38That's nice.
23:39That is nice.
23:40Cut.
23:42Good stuff.
23:43Brands built.
23:45Real approach recruitment has your back.
23:48Okay, amazing.
23:49Thank you so much.
23:50Very welcome.
23:51Thanks for your help.
23:52Tomorrow, the big pitch.
24:027am.
24:03So, we came up with be the sun.
24:05You know, be the sun, be the sunshine, be the light.
24:07And our tagline being a skin love story.
24:10For both finalists.
24:11The only thing that might come up is whether it is sun cream.
24:15The important thing here is sparking curiosity.
24:17And the more I look at it, the more I love it.
24:20The big reveal of their brands.
24:22For the logo, the brand name, the tagline,
24:26we wanted something that speaks for the company
24:28and is true to who we are
24:30and has a bit of a storyline as well.
24:38Nice.
24:39I think you've hit the right name for your recruitment.
24:42It don't pop out much.
24:45No, I didn't want it to pop out.
24:47Okey-dokies.
24:48Do you know what it is?
24:48I wanted something that I can imagine
24:50going out on leaflets, going out on flyers,
24:52being on my emails.
24:54If you see that, you know it's a recruitment company
24:56and then you've got the stethoscope
24:58that represents medical.
25:03The name, I like the name, Real Approach Recruitment.
25:05I really do, but I just think the logo,
25:07the colours didn't really pop,
25:09but I don't think it looked very professional.
25:11I'm glad you like it.
25:15On the other team...
25:16So, we were lab scientists for the day.
25:19Obviously, I've got background in biomedical science
25:21so I was back at home.
25:22She was in her element, guys.
25:23Yeah, it was fun.
25:25Presenting her product...
25:26I'm excited for you to see it.
25:27It is the bright, tight, fight face mask.
25:31Karishma.
25:32I can really stand behind every single ingredient in here,
25:35but I want to know what you guys all think of this.
25:37I like the feeling of it.
25:38It's quite creamy and smooth.
25:40It's like a very neutral, premium smell.
25:42It doesn't feel fake.
25:44It just feels very natural.
25:45I'm a big fan.
25:46It's going to be a very effective face mask,
25:48and I believe that I can sell this today
25:50to the people at the pitch.
25:51You can sell it to me right now, yeah.
25:53You've already sold it to us.
25:54Yeah, I believe so.
25:56I had such a great response from the team.
25:59I know about skincare.
26:00I know about the industry.
26:01There is a lot of pressure on me today,
26:03but I feel like if there's anyone
26:04who can sell the new era of skincare, it's me.
26:07I can see that you guys believe in me so much,
26:09and I'm very, very grateful for that energy today.
26:12We're going to crack on with this pitch.
26:14See you later, girls.
26:15See you guys.
26:15Good luck.
26:16See you later.
26:189am.
26:20As the finalists prepare for their pitches,
26:23the rest head off to edit ads.
26:27I'm going to be honest with you guys.
26:28I do this all the time.
26:30I do want help and input,
26:31but I kind of want to get it done quickly.
26:35Central London.
26:37I'm Megan.
26:37Nice to meet you.
26:38Nice to meet you, Megan.
26:38Hello.
26:39While Pasha's team perfect her ad...
26:41We're going to have Levi.
26:42He's really, like, distressed,
26:43and then we're going to cut to a scene
26:45where he's basically firing someone.
26:48Calling the shots.
26:49We can start from here,
26:50so press play,
26:51and I'll tell you to stop.
26:53Carrington.
26:54And cut.
26:56Okay, we'll move on to the next scene, please.
27:00Action.
27:02Why am I rubbing like that?
27:03Goodness me.
27:06Oh, God bless her.
27:08Just take it all out.
27:08Delete.
27:09Then we move on to me.
27:11One of myself there.
27:14Delete the other two, please.
27:16When it touches my face,
27:17can we include that bit as well?
27:19That's nice.
27:20Then the next bit is us coming out,
27:22and there's this Lawrence again.
27:24Even shorter.
27:26Shorter.
27:26Let's go on to the next, please.
27:28Myself there.
27:30Yeah, that's a nice shot.
27:31I don't know if we should use this one,
27:33because I think my one was a little bit better.
27:35I think I'm putting out the close-up shot
27:36of me doing it closer.
27:38Okay.
27:38Can we put me first,
27:40and then Vanessa last?
27:41From here.
27:42All the way to there.
27:44And cut from here.
27:45Yeah, nice.
27:46And that can make the main one.
27:51Sometimes you've got to do things by yourself.
27:53I warned those two earlier
27:54that I will be bulldozing.
27:55There's a lot riding on this,
27:57and as some team leader,
27:58it is on my head.
27:59I'm here to help Karishma.
28:00I don't want no mistakes.
28:01I want it to look amazing.
28:03Be the sun,
28:04a skim of story.
28:06That's nice.
28:07Great.
28:092 p.m.
28:11One Marlabo.
28:13In just two hours...
28:16Oh!
28:17Wow!
28:17..the finalists will pitch their business
28:19to Lord Sugar...
28:21Oh, I love it!
28:23..and leading industry experts.
28:26There are massive brands here.
28:27How do you feel?
28:28That's a big stage.
28:30If my dad saw me speak today,
28:32he'd be like,
28:32that's my girl.
28:33I raised her well.
28:36OK.
28:37Honestly, just seeing it now,
28:39I'm literally shaking.
28:42My pleasure.
28:43Before they take to the stage...
28:46Yeah, I'm looking for some.
28:47..for both teams...
28:48Oi, you!
28:49You're fired!
28:50Oh, I love that!
28:51..a chance to check out their ads.
28:53I'm excited to see it.
29:00Naturally better.
29:02Start with your skin.
29:04Be the sun.
29:06A skin love story.
29:08Designed by nature.
29:09Defined by science.
29:12I really liked it.
29:15Really nice.
29:16There you go.
29:16Honestly, smashed it.
29:17I feel confident.
29:18I'm going to play that.
29:19They're going to be looking, yes.
29:20This is good.
29:21I feel like they're probably expecting
29:22a very traditional, serious pitch,
29:24but what I want to do
29:25is let my personality
29:26shine through as much as possible,
29:27come across as human,
29:29funny, charismatic,
29:31but very intelligent.
29:32She knows her stuff.
29:33I've got this.
29:34I've got this.
29:35Let's do this.
29:35You've got this.
29:36Let me get this for you.
29:394 p.m.
29:41Doors open to some of the biggest names
29:43from the beauty business
29:44and the world of recruitment,
29:47as well as previous winners
29:48and other legends
29:50from the last 20 years.
29:52Alan got involved in The Apprentice
29:54because he wanted to get young people
29:55interested in business.
29:57You've got to be honest
29:58and you've got to have
29:59a really good business plan
30:00and you've got to have
30:01paid attention to the detail.
30:03But always be straightforward.
30:05If you're not straight with him,
30:06you're gone.
30:08Before pitches kick off...
30:10Hello.
30:11How are you?
30:12You look gorgeous.
30:13For the finalists...
30:15Pasha.
30:16Hello.
30:16How are you doing?
30:17I'm Rikki.
30:17Nice to meet you.
30:18Likewise.
30:19A last-minute pep talk.
30:22How are you feeling,
30:23more importantly?
30:24Nervous, of course.
30:26Of course, yeah.
30:26But I feel ready.
30:27Yeah.
30:28And obviously,
30:28I haven't done anything
30:29like this before.
30:30Yeah.
30:30But I'm just passionate
30:31and I'm excited.
30:32Yeah.
30:33So I hope that that comes across.
30:34You've just got to make sure
30:35people know that you want it.
30:36Yeah.
30:37Like, 13, 14 years ago,
30:38I was able to do what you're doing.
30:40Which is incredible.
30:41Get the business started.
30:42And it still exists
30:42and it's growing exponentially
30:44year on year.
30:44So this will be you
30:45in 15 years' time.
30:46Yeah.
30:46It's so exciting.
30:48I've done a lot
30:49to prove myself
30:50in this process.
30:51Yeah.
30:51But now it's that final moment
30:53of putting on a show
30:54that people remember
30:55being memorable.
30:56Well, no one knows
30:57your business better than you.
30:58And this, I think,
30:59will be such a good platform
31:01to launch your business.
31:02For me, it was really
31:03life-changing.
31:04Mm-hmm.
31:04And I think for you,
31:05it'll be the same opportunity.
31:06So you've just got to
31:07stay calm
31:09and present what you know,
31:10which is your business.
31:11It's your baby.
31:12You've created it.
31:13But you're going to do
31:13really, really great.
31:15You're going to do great.
31:15I hope that for you
31:16and the crowd
31:16to thank you after
31:17as well.
31:18Definitely.
31:18That was so helpful.
31:20Thank you so much.
31:20Good luck, darling.
31:31First to pitch.
31:33Let's go.
31:34Pasha.
31:45Hello, everyone.
31:46It is an absolute pleasure
31:48to be here today.
31:49Now, I started in
31:51recruitment as a rookie
31:52three years ago.
31:53And three years later,
31:55I'm stood here
31:56on this stage,
31:57the youngest ever candidate
31:58to be here at 21.
32:00So it's an honour
32:01and a dream come true.
32:03My passion for the
32:04recruitment world
32:05is unlike no other.
32:07I live and breathe
32:08this job.
32:09This is very good.
32:10So let me tell you
32:12a little bit
32:12about my company.
32:15Real approach
32:16of recruitment.
32:18One-on-one support
32:19that you deserve.
32:21I am here
32:21to have that
32:22one-on-one relationship
32:23with candidates,
32:25with managers.
32:25I want them to know
32:26that I understand
32:28and I'm here
32:29to support you
32:30no matter what.
32:32Now,
32:32the market
32:33is absolutely crazy.
32:35There's 30,000
32:37agencies
32:38in the UK.
32:39So yes,
32:40standing out
32:41in a big crowd
32:42is going to be hard.
32:43It's definitely
32:44not going to be easy.
32:45But with my determination,
32:47my story,
32:47and what I want
32:48to communicate,
32:49we can really take this
32:51to the next set.
32:52Next,
32:53I'm going to show you
32:54my TV advert.
32:55I hope you guys enjoy.
32:58I can't seem
32:58to get the staff
32:59round here.
33:00Nobody's real aggro.
33:01Oi, you!
33:02You're fired!
33:04Hi, Kieran.
33:05It's Megan
33:05from Real Approach
33:06Recruitment.
33:07I've got you a job
33:08and you're going to
33:08start tomorrow.
33:09Amazing.
33:09I'll see you tomorrow.
33:12Now,
33:13everyone goes to interviews,
33:14no matter how old you are.
33:16If your first interview
33:17is at 30,
33:18it doesn't matter.
33:19I'm here to help.
33:21So please enjoy
33:22my social media video.
33:23Top tip number one.
33:26Understand what job
33:28you are applying for.
33:29Top tip number two.
33:32Show your openness
33:33to training and development.
33:35Top tip number three.
33:36Show your passion
33:37and your enthusiasm.
33:39Ready to take that first step?
33:41What are you waiting for?
33:43I hope you all enjoyed.
33:45This is a new company,
33:46but the limits
33:47and the goals
33:48are really endless.
33:50I have the success
33:51I understand
33:52what managers
33:53are looking for.
33:54I know the demand
33:56and I have that
33:57one-on-one relationship
33:58with candidates.
33:59Thank you, everyone.
34:00And I open the floor
34:00to any questions.
34:07Hi, I'm Jordan.
34:08I'm the manager
34:08of The Cybermen,
34:09the UK's biggest YouTube group
34:11with over 130 million subscribers.
34:13Social media
34:13is so important to this,
34:15I think.
34:15I think your video
34:16kind of lacked
34:16that clear context
34:17and that hook at the start.
34:18So how are you going
34:19to make sure
34:19that your social media strategy
34:21is as engaging
34:22as it possibly can be?
34:23What I wanted to show you
34:24is just a glimpse
34:25of the potential.
34:27Initially,
34:27I want someone
34:28to watch that video
34:29and be like,
34:31she cares
34:31and that is
34:32the ultimate goal for me.
34:34But thank you so much.
34:35Thank you for that.
34:37Hello, Lorraine Twist-Hayes.
34:39Well done, Pasha.
34:40That was amazing.
34:41And I particularly
34:42like your dress.
34:43So brilliant work there.
34:45Got to look at the part.
34:47How do you think
34:48you're going to differentiate
34:49your company?
34:50Not you,
34:51because you're brilliant,
34:53but your company.
34:55So with my company,
34:56I want that one-on-one support.
34:58I've been doing it
34:59for three years.
34:59I've never met a manager
35:01that I've dealt with ever.
35:02because I say to my director,
35:04let me go out
35:05to the care homes
35:06that I work with
35:07because they'll appreciate that.
35:08They'll remember you.
35:09But that one-on-one approach
35:11is something that
35:12recruitment agencies
35:13are forgetting to do.
35:14Yes.
35:15Right now,
35:15it just feels like
35:16we are just
35:17the annoying salesperson
35:18and I don't want that
35:19for the recruitment industry.
35:21Brilliant.
35:22Thank you and good luck.
35:24Well, thank you so much,
35:25everyone,
35:26for your questions,
35:26your undivided time today.
35:29Good night.
35:41I'm so proud.
35:43You did so well.
35:46Honestly,
35:47I don't know how you did that.
35:48You did so good, honestly.
35:49I just feel that proud of you.
35:54For Lord Sugar...
35:56It was a wonderful presentation.
35:58I mean,
35:58she's 21 years old.
36:00Expert feedback.
36:01What was your impression of her?
36:03She's very passionate,
36:04wonderful personality.
36:06If she could bring recruiters
36:07in around her
36:07with that same level of passion
36:09and energy,
36:10I think she'd do really well.
36:11And drive them
36:11and motivate them.
36:12Absolutely.
36:13Yeah, yeah.
36:13I know that the market's
36:15a little bit tough
36:16at the moment.
36:17It is a challenging time
36:19in recruitment,
36:19but it will change.
36:20She's focusing on health and care.
36:23That is a huge sector
36:24and it's going to grow
36:25because we're all getting older.
36:28And I think that,
36:29you know,
36:30she seems pretty fearless to me.
36:31So this would be a good person
36:32in her back.
36:33You know,
36:33young, energetic person
36:34to get out there
36:35and have a go.
36:36I mean,
36:37wants to lose.
36:39Next to take the stage,
36:42Karishma.
36:51Welcome, ladies and gentlemen.
36:52I want to introduce you all
36:54to Be The Sun.
36:55A skin love story.
36:57Believe it or not,
36:59that is what my skin looked like
37:00when I was 18 years old.
37:02And it completely consumed me.
37:04I had acne.
37:05I had scarring.
37:06I was so insecure.
37:07And I turned to pretty much
37:09every skincare brand out there.
37:11A lot of you are sitting
37:11in the audience here today.
37:12So thank you for supporting
37:14me on my skin journey.
37:15Unfortunately,
37:16nothing worked for too long.
37:25But the one thing
37:26me and my ex have in common
37:27is that we constantly
37:28kept looking for better options
37:29on the market.
37:32Stand-up comedian.
37:34Those two girls,
37:35they don't have the same
37:36amount of confidence.
37:37This girl,
37:37she was scared,
37:38she was shy,
37:39and she believed
37:40that her skin introduced her
37:41before she could introduce herself
37:43in every room
37:44that she walked into.
37:46And that girl,
37:47well,
37:47she wears her skin like armor.
37:49She wears her skin
37:49very proud,
37:50very loud,
37:51and she stands before you today
37:52excited to talk about
37:54the newest scientific discoveries
37:57in skincare.
37:59So I would like to introduce
38:01an advert that my team created.
38:07Naturally better.
38:09Start with your skin.
38:11Be the sun,
38:12a skin love story.
38:14Design my nature,
38:16defined by science.
38:19It's a class,
38:20yeah,
38:20I've got it.
38:20Yeah.
38:24So why is Be the sun
38:25different from all the other
38:26brands in this room today?
38:28As a biomedical scientist,
38:29I wanted to come up
38:30with a brand
38:31that uses
38:32very versatile products
38:34and attacks an array
38:35of situations
38:36with your skin.
38:37This is the Bright,
38:38Tight,
38:39and Fight face mask,
38:40and you can all find it
38:41on your tables right now.
38:44So this is a great product
38:46that a genius
38:48has come up with.
38:52I would like to remind you
38:54that my name is Karishma Vijay
38:56and I would like to open
38:57the 40 questions.
39:05Thank you so much.
39:07Wow.
39:09Karishma.
39:10Hi, I'm Colette.
39:11I am co-founder
39:12of the Inkey List.
39:14Wow.
39:15What a story.
39:16You will go so far
39:17because you're so genuine,
39:19authentic.
39:19I really want to talk
39:20about the product though.
39:21There is a lot of ingredients
39:23and actives in your products
39:24and a lot of benefits.
39:25How are you going to cut through?
39:26Yes, there's a lot of
39:27competition in the market.
39:29The competition is so fierce.
39:30But one thing
39:31that we can't deny
39:32is that social media
39:33will play an act
39:33in inviting those new customers in.
39:36How?
39:37We're going to really focus
39:38on real stories
39:38and real results.
39:39The power of social media
39:41is all about
39:42how you tell a story
39:43and we're great storytellers
39:45here at Be The Sun.
39:46So we hope that we can do that
39:47and I hope that I answered
39:48your question.
39:49Thank you so much.
39:51Hi, I'm Alice,
39:52the director of beauty
39:53at Boots
39:53and congratulations
39:54on such an incredible pitch.
39:55I'd really love to talk
39:56about the branding.
39:57You've talked so passionately
39:59about your skin love story.
40:01I wonder if you've got
40:02the name and the tagline
40:03the wrong way around,
40:03like a skin love story
40:05feels like your main story.
40:07Now, the reason Be The Sun
40:09is the name of our brand
40:10is because it is
40:11the number one message
40:12we're trying to drive forward.
40:14Being the centre
40:15of your solar system.
40:16And I believe that
40:17Be The Sun resonates with men,
40:19with women,
40:19with young girls
40:20who are struggling
40:21with who they are.
40:22So that is why I wanted
40:23the name to be loud and proud,
40:25Be The Sun.
40:26Be the light of your own life.
40:28Be the love of your own life.
40:30Well, this has been
40:31absolutely fun.
40:32Such an honour
40:33and I know there's still
40:33some questions
40:34which you can send
40:36to my assistant
40:36because I must wrap this up.
40:38But,
40:40this was such an incredible
40:41opportunity
40:41standing in front
40:42of such esteemed
40:43men and women,
40:44established business people.
40:46I wish to be in your chair
40:47one day
40:47and I hope you enjoyed my pitch.
40:53You are amazing!
40:57Personally,
40:58I feel like everyone there
40:58wants to invest in you.
40:59Honestly,
41:00Karishma,
41:01she's obsessed with you.
41:01You're our son.
41:02You are design!
41:05Karishma,
41:06she's an amazing young lady.
41:08What did you think of her?
41:09Honestly,
41:09I think I'll buy
41:10whatever she's selling,
41:11actually.
41:12It doesn't matter
41:13and I'll take the skin too.
41:14It looks great.
41:15She's not just a salesperson.
41:17I mean,
41:18she's actually got
41:18a science degree.
41:19I think the challenge
41:20for me is
41:21the beauty industry now
41:22is just so crowded
41:23and creating
41:24one viral product
41:25is easier than ever
41:27but actually sustaining that
41:28and becoming a long-term brand
41:31is actually quite challenging
41:33because the next brand
41:34is always on your coattails.
41:35She's fantastic.
41:36Communication,
41:37she's fantastic
41:38from a science perspective
41:39but the real business acumen
41:40of scaling a brand
41:41is where she's going to
41:42really need your support.
41:46This really was
41:47a once-in-a-lifetime opportunity
41:49that I could only have seen
41:50in my wildest dreams.
41:52I think I've done
41:53everything that I possibly could have
41:55to convince Lord Sugar
41:56that I should be
41:57his next business partner.
41:59What is going on?
42:01I don't even remember
42:02what just happened in there.
42:03I just know that
42:03it was a great feeling.
42:05This pitch
42:05was everything that I could do.
42:07I go to the boardroom tomorrow
42:08and hopefully Lord Sugar
42:09believes the same.
42:12Tonight,
42:13there's nothing more
42:14the finalists can do.
42:16Tomorrow,
42:18the final showdown
42:19in the boardroom.
42:29How are you feeling?
42:30Are you nervous?
42:31Yeah, I am nervous.
42:32I feel like yesterday
42:32I put on this pitch
42:33and I had the whole audience laughing
42:36but it might be like,
42:36did you come in to make jokes
42:37or did you come in for business?
42:39This whole process
42:40has really built me up
42:41as a person.
42:42Try and put me on that stage
42:43week one,
42:44I would have been like,
42:45you're having a laugh.
42:46Like, I cannot do that.
42:48It comes down to today.
42:49So let's do our thing
42:50in that boardroom.
42:51Let's smash it.
42:57This is a pivotal moment.
42:58This might be the most important day
43:00of my life yet.
43:01I'm just a step away
43:03from being Lord Sugar's
43:04next business partner.
43:05So I'm going in with a fight today.
43:07I'm not going to give up
43:08this battle.
43:09I have to get that win.
43:16You can go through
43:17to the boardroom now.
43:19I love you.
43:20Go on girls.
43:21I love you.
43:22Come on girls.
43:42Good morning.
43:44So, first of all,
43:46a thank you
43:48to some of our past candidates
43:50for assisting Pasha
43:52and Karishma.
43:54And technically,
43:56you can tell your friends
43:57you made it in the final.
44:04It's a great achievement.
44:07We could celebrate
44:08only if someone knew
44:09someone else
44:10with a mobile bar.
44:15Anyway,
44:16Pasha.
44:17Yes,
44:18I think you started off
44:19with a brainstorm.
44:22So,
44:22I wanted to obviously
44:23tell the guys
44:24a bit about what I do.
44:25You know,
44:26my USP is me
44:27and the passion
44:28that I have for the role.
44:29In the branding team,
44:31there was
44:32Priyash
44:32and
44:33yourself.
44:34Yeah.
44:35Right.
44:35So,
44:36tell me about the logo.
44:38It was a stressful morning,
44:40to be fair,
44:41because I did go in there
44:42with a strong idea
44:43of having my middle name
44:44as the concept.
44:46And cool.
44:47Whatever it was called.
44:48Yeah.
44:48So,
44:49we went through
44:49about 16 names.
44:51So,
44:51you ended up
44:51with real approach
44:53recruitment.
44:54Yeah.
44:54So,
44:55I wanted the name
44:56to tell a story
44:57because I do feel like
44:58the first thing
44:59that you hear
45:00when you hear
45:00real support
45:01is who we are.
45:02All right.
45:02then the TV adverts
45:04in Megan,
45:04sub-team leader.
45:06Yeah.
45:07And the general theme
45:09of the advert
45:10is that
45:11Levi was angry
45:13that he couldn't
45:14get any staff.
45:16Was he that angry
45:17there was no machine
45:18there to dry your shoes
45:20or what?
45:20Yeah.
45:21And sitting on the park bench
45:23was Kieran.
45:25You were a bit wooden
45:27like the cat tree
45:28that you designed.
45:29Have you got it?
45:30Yeah.
45:31Got the tree up
45:31in your living room?
45:31You were still having
45:32nightmares about the tree,
45:33little sugar.
45:33Yeah.
45:34Anyway,
45:35the pair of you
45:36remind me
45:37of the Chuckle Brothers.
45:40Kieran's very creative.
45:42There was a lot
45:42of ideas going on.
45:44I think if Kieran
45:45had his way,
45:46it would have been
45:46a Fast and Furious.
45:47Yeah,
45:48no,
45:48absolutely.
45:48He wanted a coffee mug
45:49being thrown on the floor.
45:51And break turns.
45:52I was just trying
45:52to add some excitement
45:53into the video
45:55and they were some
45:56suggestions
45:56with what I had.
45:58They were crap.
45:59I didn't know.
46:01I mean,
46:02it's great.
46:02Yeah.
46:03Anyway,
46:04you managed to
46:05rein him in
46:06on those things.
46:07Yeah.
46:07Yeah.
46:08It was a story
46:09that was done
46:10very well
46:10in 20 seconds
46:11and I genuinely
46:12think they smashed it.
46:13It was really good.
46:14Good.
46:15So what did you all
46:16think of Pasha?
46:17She's phenomenal.
46:1821-year-old,
46:19strong,
46:19independent woman
46:20standing around
46:21two feet
46:21and stands aground.
46:22so yeah,
46:23she's a phenomenal woman.
46:24I just want to add
46:25as well,
46:25when you started
46:26this process
46:2620 years ago,
46:28you really believed
46:29in people
46:29and the work ethic
46:31and I think
46:31She was one years old.
46:33She was.
46:35So to see
46:36what she can do
46:36at this age,
46:38to think what she can do
46:38in five years time,
46:40ten years time,
46:41I think it's insane.
46:42Good.
46:43Okay.
46:44Now,
46:45Tim,
46:45I think you were
46:46with Charisma.
46:47I was.
46:48Yes, for sure.
46:49Let's get on
46:49to the branding,
46:50first of all.
46:52Be the sun.
46:54Immediately,
46:54I would think
46:55it's a sun cream.
46:56I don't get that.
46:57So with Be the sun,
46:59it's more about
47:01everybody wants
47:02to have this
47:02sun-kissed golden glow
47:03but we also wanted
47:04to play on the words.
47:05You mean like Donald Trump?
47:07But it's more about
47:08how the sun is
47:09the centre
47:10of our solar system
47:11and people live
47:12their lives
47:12forgetting that
47:13they're the centre
47:13of their world.
47:14I love the tagline
47:16a skin love story.
47:17I do like that.
47:18I think that's
47:18quite clever.
47:20But Be the sun,
47:21I think as much
47:22as you are
47:24attached to that name,
47:26personally,
47:26I would say
47:27that it needs
47:28to change.
47:29Anyway,
47:29then you went
47:30to the laboratory
47:31and you
47:32knocked up
47:33your samples.
47:35Yeah.
47:35It was so fun
47:36to be back in a lab
47:37and kind of showing
47:39off my scientific
47:39knowledge as well,
47:41making a product
47:41that is very versatile
47:42so I put as much
47:43as I could in there
47:44within the perfect valances.
47:46Well, the kitchen sink,
47:46you didn't put that in.
47:49She would have
47:50and she could have,
47:50though.
47:51All right.
47:52Then the advert,
47:54who made the advert?
47:56So I directed the advert.
47:58Karishma did amazing.
47:59You wanted a quality advert,
48:00didn't you?
48:01Yeah.
48:01Yeah.
48:02She gave us
48:03the storyline
48:04in the morning
48:04so we just
48:05developed it even more.
48:06There were a few clips
48:06we really wanted to use
48:07but after we watched her back
48:08I realised it was going
48:10down the route
48:10of something else,
48:11maybe like adult films
48:12so we decided not to use it.
48:14Yeah, so we tried our best
48:15but definitely think
48:16we incorporated
48:16the Be in the Sun
48:18element part of it as well.
48:19OK, I mean
48:20it looked a bit
48:21a bit of a quality production.
48:23I feel like
48:24they did a great job
48:25making it engaging,
48:26aesthetic,
48:27still the luxury look.
48:28I did give them
48:29really clear instructions
48:30what I wanted
48:30and I was very impressed.
48:32And I'd just like to add
48:33Lord Sugar,
48:34I've been pretty close
48:35with Karishma
48:36from the start.
48:37She's not only
48:37a great person inside
48:39but she's a fierce
48:40and strong businesswoman
48:41and watching her yesterday
48:42we're the same age
48:43but I feel like a proud mum.
48:45I really did.
48:46Just to round it off
48:47I think Karishma
48:48is an ideal candidate.
48:49When I watch her
48:50I'm like
48:50I thought I was
48:51the perfect person
48:52but when I see her
48:53I've got so much to do
48:54just to become like her
48:55I want to cry right now.
48:58Good, well look
48:59I'd like to take
48:59this opportunity now
49:00of thanking
49:02you last candidates
49:03for coming back
49:04and assisting.
49:05So if you don't mind
49:07I need to talk
49:08to these two people.
49:09Thank you so much.
49:10I love you so much.
49:13Go win this.
49:22Well ladies
49:23let me say one thing
49:25your presentations
49:26last night
49:27were superb
49:29excellent
49:30and Pasho
49:31you know
49:31for a 21 year old
49:33it was quite amazing
49:34really.
49:35Thank you Lord Chukot.
49:36And Karishma
49:38you could have
49:39a part time job
49:40as a comedian
49:41I think
49:43on the stage
49:44which was very
49:44very funny
49:45and very natural.
49:47Now basically
49:48you've got this
49:49cream
49:49that has got
49:51to be manufactured.
49:52What are you
49:52going to do
49:53with the 250,000
49:56pounds
49:56and how are you
49:57going to make it
49:57into a multi-million
49:59pound turnover
50:00company?
50:01So the principle
50:02of everything
50:03that we're going
50:03to create
50:04is that we want
50:05to reduce
50:05overconsumption
50:06instead of creating
50:07four products
50:08that they then
50:09have to invest
50:09in one by one
50:10we create one
50:12that actually
50:12covers all those
50:13grounds.
50:14Now these are
50:15I hear all that
50:17but in order
50:19to get volume
50:20sales for this
50:21thing you need
50:22volume potential
50:24consumers
50:26and your main
50:28method of selling
50:29it is going
50:30to be how?
50:32The main method
50:32would be to push
50:33it through not
50:34just e-commerce
50:35but social media
50:36also.
50:37People like
50:37Huda Katan
50:38that have created
50:38videos for us
50:39in 24 hours
50:40had 8 million
50:41views.
50:41We had 60,000
50:42people trying
50:42to buy the
50:43product.
50:438 million views
50:44all these
50:45youngsters
50:45all you keep
50:46telling me about
50:47is I've got
50:479 million followers
50:498 million of this
50:50I'm only interested
50:51show me the money.
50:52When we launched
50:53in our first month
50:54we did close to
50:5512,000 pounds in
50:56sales.
50:57Did you get repeats
50:57also?
50:58So many repeat
50:59orders.
50:59People are very
51:00much addicted to
51:01the product
51:01addicted to the
51:02quality of the
51:03product.
51:03She hasn't got
51:03marijuana in it
51:04has it?
51:05No.
51:06But we've had
51:07hundreds of orders
51:07where they haven't
51:08just repurchased
51:09one but many.
51:11Alright well
51:12Pasha you're a
51:13different kettle of
51:14fish really in the
51:15sense that there's
51:16no hard product
51:17to touch.
51:18You're offering a
51:19service.
51:20Correct.
51:20So starting
51:22from my
51:23£250,000
51:25what are you
51:25going to do
51:26on day one?
51:27The £250,000
51:29Lord Sugar
51:29will go to
51:30the start-up
51:30costs.
51:31Yeah.
51:32Which would be
51:33what?
51:33The databases
51:34the computers
51:35the salaries.
51:37As soon as I
51:38have that set up
51:39I could do it
51:40myself then I
51:41would be able to
51:41make you money
51:42from day one.
51:43Give me the
51:43list of the
51:44type of people
51:45that you place.
51:46So you've got
51:46nurses who else?
51:48So it literally
51:48can be from
51:49cleaners,
51:50care assistants,
51:51team leaders.
51:53Right so
51:53what's the kind
51:54of commission
51:55of these people
51:56starting with
51:56the cleaners?
51:57So
51:57Can't be much
51:58can it?
51:59Lowest at
52:0010% contract.
52:01Yeah.
52:01But this is the
52:02thing that I'm
52:03doing now when I'm
52:04pitching to care
52:05homes introducing
52:06myself.
52:07I'm going in at
52:07around the 13 to
52:0815% rate which is
52:10a lot higher.
52:12So starting this
52:12business the current
52:14market that you're
52:15in at the moment
52:15is it buoyant or
52:17is it dead?
52:17With the care
52:18home and
52:18healthcare side I
52:20do think the
52:20market is buoyant
52:21and there is a
52:22demand.
52:23The healthcare
52:23sector is growing.
52:24It's one of the
52:25fastest growing
52:25sectors in
52:26recruitment.
52:27Right.
52:28Okay well look I
52:30think I've got a
52:31grasp of both of
52:33your business ideas.
52:35What I'd like you to
52:36do is to step
52:37outside for a while
52:38and I'll be
52:39discussing it with
52:40Baroness Brady
52:42and Tim and then
52:43I'll decide who is
52:46going to be my
52:47business partner in
52:48this 20th year.
52:50Okay?
53:01I have to say two
53:02great finalists and
53:04thoroughly well
53:05deserved.
53:06I mean Karishma's
53:06got a very small
53:07business but with
53:08some grand ideas of
53:10what she wants to
53:11do and you've been
53:12in that industry so
53:14the perfect partner
53:15for her and Pasha
53:16has got a track
53:17record of success in
53:19her industry but has
53:20never started a
53:21business so she
53:22really needs you as
53:23well.
53:23Yeah.
53:24So you would make
53:24an ideal partner for
53:26either of these two
53:27women.
53:28I think it's a great
53:30testament to the
53:31process.
53:3120 years and still
53:33you're able to find
53:34great individuals who
53:35really need support
53:37and mentoring in order
53:38to grow something
53:38potentially really big.
53:40In Pasha you've got
53:41somebody with poise,
53:42real focus around her
53:43industry and in Karishma
53:45you've got somebody
53:46with heart, yes a bit
53:47of humour but actually
53:48huge amounts of hustle.
53:50She really wants this.
53:51I think there's great
53:52potential in either one of
53:53them.
53:53It's a really difficult
53:54decision.
53:55Hmm.
53:59Yes would you send the
54:00two of them in please?
54:01Yes the two.
54:03You can go through to the
54:04boardroom now.
54:22Well Pasha, if you don't get
54:27the investment what are you
54:29going to do?
54:30I'm going to do it myself
54:32and my commitment, my drive
54:35that I have for someone
54:36else's company is
54:38unbelievable and if I was
54:41doing it for myself it would
54:42be ten times more.
54:44I'm non-stop and that's
54:46because I believe in what I
54:47do and I'm ready to put a
54:49dent in the market and that
54:50is my ultimate goal.
54:52Right and same question to
54:54you, Karishma.
54:55If we don't succeed in this
54:57how are you going to move
54:58forward because you need a
55:00lot of money to build up
55:01inventory and stocks,
55:03don't you?
55:04So we've already got cash
55:06flow coming in.
55:06We've got a great amount of
55:07profits already enough to
55:09invest into future products
55:10and to really build an
55:11inventory.
55:12Do you need my money then?
55:13I need your money because I
55:15want to build faster.
55:16At the moment I can only order
55:18five to ten thousand units at
55:19a time and then I have to
55:21bear in mind salaries, rent,
55:22the cost of my warehouse but if
55:24I had the £250,000 I could
55:26go big.
55:27Right.
55:28Lord Sugar, I'm a young woman
55:30with determination, grit and
55:33drive and I've shown what I
55:35can do.
55:36I've shown how much money I
55:37can make and it's not just
55:39about the money that you're
55:40giving me.
55:40It's about having you next to
55:41me, showing me the ropes,
55:43your experience in
55:44recruitment.
55:45You've already made a
55:46millionaire out of it and I
55:47know that if you was to have
55:49me as a business partner I can
55:50do the exact same thing for
55:51you.
55:53Lord Sugar, you've obviously
55:54been in business longer than
55:55I've been alive but this is
55:56what I was born to do.
55:57I believe that business is in
55:59my blood, it's my legacy and
56:01I know I can scale this, I
56:02know I can scale it in
56:03retailers, I know that I can
56:04scale it through social media
56:05and yesterday I showed you my
56:07personality.
56:08I'm selling my personality and
56:09who I am.
56:12So look ladies, here it is.
56:19Karishma, you know that I've
56:21been in this business before, it's
56:23a very, very slippery pole to
56:26climb and I've done it before and
56:29I've made people into very, very
56:31significant business people and I
56:35do like skin care.
56:40Pasha, I've got recruitment
56:43companies and I know the recruitment
56:45world, you say this market for care
56:48homes and all that stuff is quite
56:50buoyant and so after deep
56:55consideration and listening to you
56:57and following you for 12 weeks, you
57:02know I've come to a conclusion and
57:10the conclusion is that I'll be
57:14investing in Karishma.
57:20Thank you so much Lord Sugar, I
57:22absolutely won't let you down.
57:23I came in with a very big dream, I
57:25need you by my side to make it
57:26happen and I will absolutely not let
57:28you down in this process.
57:30Congratulations Karishma.
57:32Well done Karishma.
57:32Thank you so much.
57:33Okay, thank you so much.
57:36You've both been incredible in the
57:37process.
57:38Off you go.
57:40Thank you Brian Brady.
57:41Thank you Tim.
57:46Honestly, well done.
57:48Honestly, I didn't know whether to
57:49cry, laugh, like shake his hands.
57:51Give me a hug, it's unbelievable.
58:01I feel so proud because I think
58:04when I came into this I felt like a
58:06small fish, not a small fish no
58:08more and I know a little chick is not
58:09going to regret this one.
58:10He knows you shake hands with the
58:11right girl because I'm about to make
58:13him more money.
58:13The Rolls Royce is getting
58:14upgraded.
58:1820 candidates, one investment.
58:21This has been a hard time for a
58:21moment.