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00:00You're fired. You're fired. You've completely messed it up. You're fired
00:12Previously on The Apprentice gonna be a long day a long day of a good grilling
00:18Candidates were challenged just like a seat being stand if you want
00:23Business plans picked apart. Do you want my opinion on boozy bar? Yeah
00:26I think it sounds like the kind of thing that my mum would get excited about are you joking you
00:31want me to look at that and in the boardroom
00:33My advice to you is please do not give up your day job
00:37Priyash's mobile bar ran dry. It is with regret that you're fired
00:42Lawrence failed to seal the deal. I don't have any confidence in your business
00:47You're fired and Dan's plans didn't stack up your numbers are like a jungle
00:53I'm not completely sure whether you understand them yourself. You're fired
00:57Now Karishma and Pasha go head-to-head
01:124 a.m
01:14For the finalists
01:16Hello one last task
01:19One last task
01:19Good morning. Lord Sugar would like to meet you at the Gladstone Library in central London
01:24The cars will be outside in 30 minutes. Gladstone Library
01:2830 minutes
01:34As the youngest here at 21, I'm sure people did underestimate me coming into this
01:40But I've proved to everyone that I might be young, but I am here for the win
01:45I'm so close that I cannot let this opportunity go
01:51Business is in my blood my dad my granddad my great-granddad all legendary businessmen
01:56But I am the first businesswoman of my family
01:59This is definitely going to be a turning point in my career
02:02Potentially the most important 48 hours of my life because this could be where everything for me changes
02:20In the heart of Westminster
02:23The Gladstone Library
02:26A building steeped in history and tradition
02:45Good morning
02:46Good morning Lord Sugar
02:47Welcome to the Gladstone Library at 1 Whitehall Place
02:52Founded in 1892
02:55This was a meeting place for people to make the most important decisions of the day
03:01So it's fitting that we are here
03:03Because in a couple of days time I'm going to be making a very big decision of my own
03:0920 years ago I hired my first apprentice in this process
03:14Someone hungry with great potential
03:17And that's still what I'm looking for today
03:20So for your final task I'd like you to launch your businesses
03:24You need to create a brand and an advertising campaign
03:27And then you'll have to pitch to me and leading industry experts
03:32Afterwards we'll meet in the boardroom
03:35Where one of you will become my next business partner
03:38Now I don't expect you to do this alone
03:41So I've organised a few familiar faces to help
04:04Welcome back
04:05Now I've got a coin here
04:07So heads or tails, Karishma?
04:10Tails
04:11Unfortunately, no
04:14Pasha
04:15You choose your first assistant
04:18Megan
04:23Karishma
04:26Rothner
04:26I miss you
04:31Kieran
04:34Carrington
04:37Hey girl
04:39Levi
04:41Well done
04:42Thank you
04:43Lawrence
04:47My brother
04:50Pray pray
04:53And best till last, Vanessa
04:58I miss you
05:00Good, well, remember
05:02Only one of you can win my £250,000 investment
05:07So give it everything you've got
05:09Good luck and I'll see you in a few days time
05:12Off you go
05:13Thank you
05:15Two days to prove that plans with promise
05:18Can become successful start-ups
05:21Guys, I'm so excited to see you all
05:24Honestly
05:24I'm so excited
05:25Get you that win now
05:26I know
05:27Getting her supporters up to speed
05:29Honestly, like I've got my home girls and my brother
05:32I need you all to give me all your energy so that I can bring this home
05:36Let's do this
05:38Karishma
05:39Yes, the aim of this brand is to push skincare products into the market
05:43But the real aim is for people to actually fall in love with their skin
05:48Skincare changed my perception of myself
05:50When I was 18 years old, I was diagnosed with cystic acne
05:54My reflection in the mirror was so intimidating to me
05:57I avoid looking in a mirror for two years straight
05:59Really nice that you can personalise it and it goes back to you
06:02Exactly, and I think the USP is the humanisation of my brand
06:05And I've got a degree in biomedical sciences
06:08So I understand dermatology
06:09We want science to be the centre of this
06:12But I want nature to be the focus of it
06:16I love this
06:18I'm feeling so excited right now
06:20My team has really understood the vision of my brand
06:23They're very supportive
06:24Which makes me feel so proud to be working with them
06:26And there's no greater feeling
06:28I met Lord Sugar's advisors a few days ago
06:31They said that the branding needs to be more luxury
06:33More classy
06:34And we need to make it look more expensive
06:37So that's something I want everyone to keep in mind
06:42Across the hall
06:43My business is a recruitment company within the private healthcare sector
06:47So I help care home managers, nursing home managers, nursery managers
06:53Basically find staff
06:55Putting her recruits in the picture
06:57But there are 30,000 recruitment agencies in the UK
07:01So what I'm here to prove to Lord Sugar
07:04It's how am I standing out in such a huge market
07:07Pasha
07:09My USP is myself
07:12Being obviously 21
07:14The brand name as well
07:16My middle name is Anne
07:18And a really popular term in the healthcare sector is on-call
07:22So I had Anne-call
07:26But in the interviews, Claudine did mention that when you say Anne-call
07:31It sounds like your Anne-call
07:33Your Anne-call, yeah
07:33So what I was thinking is Anne's calling
07:38Or Anne-calling
07:39You definitely want the word Anne in there
07:41I like the idea of it
07:43Because it's my company
07:44And I do want that element of me in it
07:47Yeah
07:50Pasha's middle name is Anne
07:52And for some reason she's absolutely wedded to using the name Anne
07:55As part of her brand name
07:57I hope she drops that idea
07:59Because Anne is not relevant to Pasha
08:01And Anne-call, well, it's one of the worst names I've ever heard
08:05Me being that main touch of the company is what I want to keep
08:09So Anne I do like and I think we're going to stick with that
08:15Me and Roth now are going to go and do the product and branding
08:18Dividing her disciples
08:19And the other team will be focused on the ad
08:22Carrington, your sub-team leader of course
08:24As the social media buddy herself
08:26Beauty boss Karishma
08:28In terms of what I want for this TV ad
08:31What I had in my head was a visual of a girl looking in the mirror
08:35Feeling insecure
08:36Or Lawrence like trying to look at his muscles in the mirror
08:38Like thinking, why are my muscles not bigger
08:40Then a girl thinking, my dark circles, they're so obvious
08:43Maybe stretch marks, scarring, acne, burns, whatever
08:46Putting more and more makeup on, trying to put more concealer on
08:49Trying to cover up everything
08:50And then we show, bam, she falls in love with her skin
08:53Yeah
08:53So what we can have is a girl feeling her skin
08:55The sun is shining, we've got really brilliant lighting on her skin
08:58Her skin is popping, natural skin, no makeup guys
09:00Make sure your skin looks juicy
09:02If the voiceover is in a strong feminine voice
09:05Something along the lines of be the love of your own life
09:07Fall in love with your skin, be the sun
09:09Always remember to end it with be the sun
09:13Karishma is incredibly passionate about her business
09:15And she really wants the team to do well with her brand
09:18However, she hasn't given them much room
09:20The instructions have been so specific
09:22There may have been no old friends necessary
09:24Because she could do it all by herself
09:25I'm trusting you guys with this, I want to bring this home
09:31Staffing her squad
09:33Meg, Levi and Kieran, you're going to be doing the advert
09:36Recruitment pro, Pasha
09:38And Megan, you're going to be my sub-team leader
09:41What do you want your advert to show?
09:43Okay, so my USP is that one-on-one with the care home managers
09:48So I had something in mind of a manager really struggling
09:53Very busy doing rotors
09:56And then us having that conversation with her
09:58Sounds a bit boring
10:02Well, this is about what we do
10:05That one-on-one is very rare
10:07Yeah, but we can have fun with this
10:08You want people to be engaged
10:10Not go, oh, there's another TV advert
10:12Which I'm going to flick over
10:13Healthcare is a very serious market
10:16The people I'm going to be pitching to tomorrow
10:19Are not going to be watching me as a joke
10:21They're going to be watching me as someone
10:22Yeah, but you need to stand out
10:24I've got some ideas
10:27Kieran sounds like he wants to create a bit of a playful, jokey advert
10:33But I need people to look at me and take me serious
10:37So hopefully he understands that and he doesn't take it too far
10:40This opportunity could literally change my life
10:42Yeah
10:43So it's not a joke
10:44Please do not mess it up
10:47I'm trusting you
10:48I've got it
10:48Yeah, I've got it
10:50Cool
10:50Good luck, see you later, all right
10:55Midday
10:56Today, half of each team will plan TV ads
11:00While the finalists build their brands
11:04I'm so glad that you came back today
11:06I feel like I gave the TV advert team such a clear brief
11:09And I hope that they deliver
11:10Because obviously this time around I can't bring anyone back
11:13Yeah, exactly
11:13If it messes up, it's me
11:15It's me on the line
11:19Back at the library
11:20I have a lot of skills in editing, social media, so this is right on my street
11:24I love a bit of acting, so put me right in there as well
11:27Look at this teamwork
11:28This is amazing
11:29With Karishma's campaign crew all aligned
11:32Let me set the scene
11:33Okay
11:34Person in the office
11:36Super stressed, on the phone, puts the phone down
11:39I just need some more staff
11:42Pushing his plans for Pasha's promo, Kieran
11:45Next thing you know, shoot to the driveway, fast car comes in
11:49The handbrake turns on the driveway, the recruiter steps out of the car
11:53And it's almost like you're the superhero to save the day
11:57I think that's just going to be too silly, not serious enough
12:01Because it is professional
12:02I've got it, guys
12:04So we can literally come up with a map and then arrows
12:07Blasting off and then like to you, you're on FaceTime
12:10Then Levi's on FaceTime
12:12It's like, I can cover the whole of the UK
12:14We've got to stick to what they briefed this morning with Pasha
12:17Where she said it weren't a bit serious
12:19It's private healthcare, like it's not a funny matter
12:21So I feel like we just need to convey that message with the advert
12:25Sorry, Kieran
12:28Levi and Megan are playing it too safe
12:30Everything I say is getting shut down
12:32Pasha put me here for a reason
12:33Because she knows that I'll make it stand out
12:35And she knows that it'll be a bit outrageous
12:37She says she wants it sensible, yes
12:39But something that makes it stand out, I don't think there's an issue with
12:42So to start off with, we're going to have Levi, he's really stressed out
12:45Phone down, argh
12:47Then I walk out at door
12:48Then Kieran's asleep in his scrubs
12:51I'm like, why can't I get good staff?
12:53That's nice
12:54Maybe you throw the phone at me
12:56I'm serious, this has got to be fun
12:59No, no
13:05Across town
13:06Hello
13:08Creative agency, Isabel
13:10My mum always refers to me as diligent
13:12So I was thinking maybe
13:15Anne's diligent staffing
13:17Brainstorming names for her budding business
13:20Just sounds a bit too long for a company
13:23Anne's calling
13:25That might sound like a call centre
13:27Pasha and Priyash
13:29I do like the idea of Anne
13:32Yeah
13:32But I'm second guessing it now
13:34I think steer away from the use of the word Anne
13:37A lot of people won't understand it
13:38Okay, we don't have much time
13:41I mean, do you have any other ideas?
13:44I'm thinking as well
13:44Um
13:48Um
13:52One-to-one care
13:54Yeah
13:55That's more of like a tagline
13:56Yeah
13:58Um
13:59Come on, give me some buzzwords
14:02So I can work with just words
14:04Um
14:07Sorry, I'm going back for one second
14:10Um
14:15Um
14:16I'm feeling so stressed
14:17It's a lot harder than I thought
14:19But I want it to be something that I support
14:22If I don't support the name of the brand
14:24Then it's not going to look good
14:26So, yeah, it's a struggle
14:29Oh, I really need to get this sorted
14:31Because we haven't got all day
14:36What?
14:39Be the sun was an initial tagline for me
14:41But I also think
14:44Be the sun could be a great name
14:45For Karishma, name ticked off
14:48It's all about being the centre of your solar system
14:50Yeah
14:51It's all about self-love and empowerment
14:53And being the focus of your life
14:55And that does start with skin
14:56Next, lay down her logo
14:59Be the sun
15:00You like it, Hannah?
15:01Yeah, she likes it, she likes it, she likes it
15:04But for a tagline
15:05I need something that sends that message
15:07That love your skin
15:08It's a skin love story
15:10So, maybe a skin love story
15:12I love a skin love story
15:13Okay, could I have it on the right, please?
15:16Yep, that's perfect
15:17Could we bold and sun?
15:19Yep
15:20If we could try this in a burgundy maroon shade, please
15:24I love that
15:24It gives luxury
15:25And now what I need to add to this
15:27Is an illustration of a half sun
15:29And I want it on the edge of the end
15:31I want the rays to be smaller
15:33More smaller, more smaller, more smaller
15:35Yep, perfect
15:35Can we zoom out, let's just see that
15:37What do you think?
15:38I like that
15:40My main concern is they've landed on a name
15:43Which actually feels a bit more like a sun cream
15:45Rather than a skincare brand
15:47They could have gone for something a bit more obvious
15:49Rather than too abstract
15:50The sun is the main focus here
15:52Brilliant
15:53It stands out
15:54Simple, effective
15:55And clean
15:56And clean
15:57Luxury
15:57I like it
16:01Real approach recruitment
16:02That was quite good
16:04For Pasha and Priyash
16:05Name finally nailed
16:07Because it is a real approach
16:09Yeah, and it's you getting that
16:10Yeah, I really like that one actually
16:12Still to build a brand identity
16:16Okay, so I want real approach to be on one line
16:20Okay
16:21And then I want recruitment to be underneath it
16:23Yep
16:23Can you put a circle around the real approach, recruitment and oval?
16:27Like that
16:28I quite like that
16:29Yeah
16:30Because this name doesn't have anything to do with care in it
16:33Yeah
16:34I want to have something, like a little symbol
16:36Like a heart rate or something
16:38Or like a doctor's, like a nurse outfit or something
16:41No, not a nurse outfit
16:42Erm
16:44Or
16:44Like a pacemaker machine or something
16:48Erm
16:49What are they called?
16:50Oh, the thing that doctors wear
16:51Xylem, is it as
16:52Stellos
16:53Yeah, the skyloscopes that doctors wear, right?
16:56Slef
16:57Slef
16:57Slef
16:58Scef
16:58Scefascope
16:59Scefascope?
17:01Scefascope
17:03I think Pasha's forgotten that she's a young, new mover and shaker into this market
17:08She's 21
17:09She ought to be thinking of something exciting and fun and different
17:14But the logo she's come up with is very generic, very boring, very vanilla
17:21Cool, done
17:22It has a slefascope on it
17:25It looks, recruitment, vibe
17:27So
17:28Yeah, I think it's the best that we could have done
17:30In the timeframe, yeah
17:31Yeah
17:354pm
17:35Southwest London
17:37We're going to have three of us
17:38It's going to be an over-the-shoulder shot
17:40Into the mirror
17:41And we're all going to be looking at different imperfections or something that we're insecure about
17:45Kicking off Karishma's commercial
17:47So looking at the blackheads on your nose
17:50Trying to squeeze them
17:52Look disgusted
17:53Then step back
17:54Yeah
17:54Carrington, Lawrence and Vanessa
17:56Scars
17:57And look distressed
17:58Do that head on them
17:59Yeah
18:00And then you're done
18:02Beautiful
18:03And let's move on
18:05Next we're going to put oil here
18:06Yeah
18:07Yeah, that's what I really like essentially
18:09Okay
18:09Okay
18:10And action
18:12Yeah, that's nice
18:14Yeah
18:16Chest
18:16Yeah
18:17Show me the brow a little bit
18:21Yeah
18:22Yeah
18:24More neck
18:25Because I think that would be nice quite short with the bright on your chest
18:28Yeah, that's nice
18:29And cut
18:30Next
18:31Just be mindful
18:33My shots shouldn't just be about my chest
18:35Yeah
18:38I'm quite happy
18:39I put my blood, sweat and tears into this and a bit of oil too
18:42My only concern would be that it just looked like other content that wasn't what we were assigned to do
18:48today
18:48We've got to try and get the voiceover sorted
18:50Vanessa, could you try something and it's going to probably sound quite cringe when I say it
18:53Could you do like a really breathy version of it?
18:56Sure
18:56But not too sexy because it's not that kind of movie
18:58Yeah, action is running
18:59Be The Sun
19:00A skin loss story
19:02Designed by nature
19:03Defined by science
19:05I liked it
19:06I think that's perfect
19:07Yeah
19:07Yeah
19:10Clean beds
19:11Carol's meds
19:12Order more bedding
19:13Send invoices
19:15I just need more stuff
19:17Across town
19:19We'll do that again
19:20Just like
19:21Yeah
19:21Take that post-it note off
19:22Or like write one and stick it on
19:24Yeah like screw it up, throw it
19:24No
19:25You don't have to be too aggressive
19:26Charged with keeping Kieran under control
19:29I think
19:30To gauge the audience
19:32I think you go straight in
19:34Mental
19:34No, just look angry
19:35Oh, phone
19:36Sub-team leader Megan
19:38Hello
19:39Hey
19:40How are you doing?
19:42Yeah, good
19:42We've done the logo
19:44So it's real approach recruitment
19:48Did you not go with the Anne in the end?
19:50No
19:50It was sort of like nobody knows you for Anne
19:52It doesn't say anything about the company
19:54Cool
19:55We're just doing the ad now, filming it
19:57Would you like some drama in this?
20:00I just feel like it needs something
20:02Kieran, when you say drama, make it realistic
20:05I'm talking like you could potentially throw his mug on the floor in anger or something like that
20:09Just to catch
20:09Not throwing a mug on the floor
20:11Well no, but you see what I mean
20:12No, they wouldn't be throwing a mug on the floor
20:14Because that's very unprofessional
20:15Yeah, don't worry
20:16Don't worry, I've got it under control, it's fine
20:18All good
20:19Yeah, don't worry about it
20:20You can leave it with us
20:21Good luck
20:23Kieran and his ideas
20:24I actually don't know where they come from
20:27I just
20:27His ideas are bonkers
20:29Throwing a mug on the floor
20:31Puffa bonkers
20:32So from that call it does sound like Pasha wants to stick down the serious route
20:35Which I think we need to just stick with
20:37Yeah
20:37She's been quite adamant on that
20:38So I want to make sure that we stick with that
20:40No smashing mugs on the floor
20:41You don't want people falling asleep watching it
20:43Shall we crack on with this then?
20:45I stir it
20:495pm
20:52Oh dear Kriyash
20:54While Pasha shoots us short for social media
20:57Top tip number one
20:59Make sure you understand the job that you're applying for
21:03In Nottingham at Boots HQ
21:05This face mask
21:07Brightens, tightens and fights
21:10So it's going to be the bright tight fight face mask
21:12Developing a new product for her beauty brand
21:15So we need to think what helps fight inflammation
21:18Yep
21:18What brightens the skin and what tightens the skin
21:21Biomedical science grad Karishma
21:24I'm in my element today
21:25You're the expert so you can teach me
21:29Right so I'm going to take a little sample of the face mask base
21:33Yep
21:34This is exciting
21:35Bam
21:36I want to stay away from anything that's not natural
21:38Right
21:39Now hyaluronic acid for me is a big one
21:40Something that a lot of people turn to when it's got dry skin
21:43Okay
21:44But also it allows skin rejuvenation
21:46Okay
21:46Vitamin E
21:47This is really what accelerates that skin healing process
21:51Oh
21:51Love that
21:52Aloe vera
21:53It tightens the skin
21:54It helps with scar healing
21:55Yeah
21:56I think it's a great ingredient
21:57Go for it
21:57Bam
21:58Jojoba oil is literally referred to as liquid gold
22:01Like it's so healing and it's so incredible for the body
22:04Bam
22:04We've added quite a lot of things now
22:06We still need to add niacinamide
22:09It's really good for collagen production
22:11Yep
22:11And green tea
22:12I'm hoping for a nice thick rich texture
22:15Yes
22:16Wow look at that
22:16It's got a really nice little shine to it
22:18It actually looks luxury
22:19Yeah
22:22Karishma is an absolute element in there
22:24She's a lady who knows her stuff
22:26But let's hope she doesn't get too carried away
22:28Because she's throwing everything at this
22:29Sometimes less is more with luxury
22:31And I hope she hasn't gone too overboard
22:33I'm so excited to pitch this
22:35But it's just when they ask you questions and say
22:36You've got about seven solid products here
22:39Why didn't you just go for two to three?
22:40I'm confident
22:41This is what I'm pitching tomorrow
22:43This is what Lord Sugar will be investing in
22:46Okay
22:487pm
22:49Can't seem to get the staff round here
22:51Nobody's reliable
22:52Oi you!
22:54You're fired!
22:55Yeah see I like that
22:56That was great
22:56Ads wrapped up
22:58That's nice
22:59That is nice
23:00Cut
23:02Good stuff
23:04Brands built
23:04Real approach recruitment
23:06Has your back
23:07Okay
23:08Amazing
23:09Thank you so much
23:10Very welcome
23:10Thanks for your help
23:11Tomorrow
23:12The big pitch
23:227am
23:23So we came up with be the sun
23:24You know be the sun
23:26Be the sunshine
23:26Be the light
23:27And our tagline being a skin love story
23:30For both finalists
23:31The only thing that might come up is whether it is sun cream
23:35The important thing here is sparking curiosity
23:37And the more I look at it the more I love it
23:39The big reveal of their brands
23:42For the logo
23:44For the logo
23:44The brand name and tagline
23:45We wanted something that speaks for the company
23:48Yeah
23:48And is true to who we are
23:50Yeah
23:50And has a bit of a storyline as well
23:57Nice
23:59I think you've hit the right name for your recruitment
24:01It don't pop out much
24:05No
24:05I didn't want it to pop out
24:06Do you not
24:07Okie dokes
24:07Do you know what it is
24:08I wanted something that I can imagine going out on leaflets
24:11Going out on flyers
24:12Being on my emails
24:13If you see that
24:15You know it's a recruitment company
24:16And then you've got the stethoscope
24:18That represents medical
24:23The name
24:23I like the name
24:24Real Approach Recruitment
24:25I really do
24:26But I just think the logo
24:27The colours didn't really pop
24:29But I don't think it looked very professional
24:31Oh I'm glad you like it
24:32Yeah
24:35On the other team
24:36So we were lab scientists for the day
24:38Obviously I've got background in biomedical science
24:41So I was back at home
24:42She was in her element guys
24:43Yeah it was fun
24:45Presenting her product
24:46I'm excited for you to see it
24:47It is the Bright Tight Fight face mask
24:51Karishma
24:52I can really stand behind every single ingredient in here
24:55But I want to know what you guys all think of this
24:57I like the feeling of it
24:58It's quite creamy and smooth
25:00It's like a very neutral premium smell
25:02It's you know
25:03It doesn't feel fake
25:04It just feels very natural
25:05I'm a big fan
25:06It's going to be a very effective face mask
25:08And I believe that I can sell this today
25:10Yeah
25:10To the people at the pitch
25:12I think so
25:12Yeah you've already sold it to us
25:14Yeah
25:14I had such a great response from the team
25:19I know about skincare
25:20I know about the industry
25:21There is a lot of pressure on me today
25:23But I feel like if there's anyone who can sell
25:25The new era of skincare
25:27It's me
25:27I can see that you guys believe in me so much
25:29And I'm very very grateful for that energy today
25:31We're going to crack on with this pitch
25:34See you later girls
25:35See you guys
25:46Good luck
25:48See you later
26:04And then we're going to cut to a scene where
26:06He's basically firing someone
26:08Calling the shots
26:09We can start from here
26:10So press play and I'll tell you to stop
26:13Carrington
26:14And cut
26:16Okay
26:17We'll move on to the next scene please
26:20And action
26:21Why am I rubbing like that?
26:23Goodness me
26:25Oh god Vanessa
26:27Just take it all out
26:28Delete
26:29Then we move on to me
26:31One of myself there
26:34And delete the other two please
26:36When it touches my face
26:37Can we include that bit as well?
26:39That's nice
26:39Then the next bit is us coming out
26:42And is this Lawrence again?
26:44Even shorter
26:46Shorter
26:46Let's go on to the next please
26:48Myself there
26:50Yeah that's a nice shot
26:51I don't know if we should use this one on you
26:53Because I think my one was a little bit better
26:55I think I'm posting on the close-up shot of me doing it closer
26:57Okay
26:58Can we put me first?
27:00And then Vanessa last
27:01From here
27:02All the way to there
27:03And cut from here
27:05Yeah
27:06Nice
27:06And that could make the main one
27:11Sometimes you've got to do things by yourself
27:13I warned those two earlier that I will be bulldozing
27:15There's a lot riding on this
27:16And as Subtinida it is on my head
27:19I'm here to help Karishma
27:20I don't want no mistakes
27:21I want it to look amazing
27:23Be the sun
27:24A skim of story
27:26That's nice
27:27Great
27:302pm
27:30One Marlabo
27:34In just two hours
27:36Oh
27:37Wow
27:37The finalists will pitch their business to Lord Sugar
27:40Oh I love it
27:43And leading industry experts
27:45There are massive brands here
27:47How do you feel?
27:48That's a big stage
27:49That's a big stage
27:50If my dad saw me speak today
27:52He'd be like
27:52That's my girl
27:53I raised her well
27:56Okay
27:57Honestly just seeing it now
27:59I'm literally shaking
28:02God bless her
28:03Before they take to the stage
28:05Yeah I'm with you sir
28:07For both teams
28:08Oi you
28:09You're fired
28:10Oh I love that
28:11A chance to check out their ads
28:13I'm excited to see it
28:20Naturally better
28:22Start with your skin
28:24Be the sun
28:25A skin love story
28:28Designed by nature
28:29Defined by science
28:32I knew you liked it
28:34Really?
28:34Yeah
28:35Really nice
28:36Honestly smashed it
28:37I feel confident
28:38I'm gonna play that
28:39They're gonna be looking yes
28:40This is good
28:41I feel like they're probably expecting a very traditional serious pitch
28:44But what I want to do is let my personality shine through as much as possible
28:47Come across as human
28:49Funny
28:50Charismatic
28:51But very intelligent
28:52She knows her stuff
28:53I've got this
28:54I've got this
28:55Let's do this
28:55You've got this
28:59Nice
28:594pm
29:01Doors open to some of the biggest names from the beauty business and the world of recruitment
29:07As well as previous winners and other legends from the last 20 years
29:12Alan got involved in The Apprentice because he wanted to get young people interested in business
29:17You've got to be honest and you've got to have a really good business plan and you've got to have
29:21paid attention to the detail
29:23But always be straightforward
29:24If you're not straight with him you're gone
29:27Before pitches kick off
29:29Hello
29:31How are you?
29:32You look gorgeous
29:33For the finalists
29:35Pasha
29:36Hello
29:36How are you doing? I'm Ricky
29:37Nice to meet you
29:38Likewise
29:38A last minute pep talk
29:42How are you feeling more importantly?
29:44Nervous
29:45Of course
29:45Of course
29:46Yeah
29:46But I feel ready
29:47Yeah
29:47And obviously I haven't done anything like this before
29:50Yeah
29:50But I'm just passionate and I'm excited
29:52Yeah
29:52So I hope that that comes across
29:54You've just got to make sure people know that you want it
29:56Yeah
29:57Like 13, 14 years ago I was able to do what you were doing
30:00Which is incredible
30:01Get your business started
30:01And it still exists and it's growing exponentially year on year
30:04So this will be you in 15 years time
30:06Yeah
30:06It's so exciting
30:08I've done a lot to prove myself in this process
30:10Yeah
30:11But now it's that final moment of putting on a show that people remember
30:15Yeah
30:15Being memorable
30:16Well no one knows your business better than you
30:18And this I think will be such a good platform to launch your business
30:22For me it was really life changing
30:24And I think for you it will be the same opportunity
30:26So you've just got to stay calm
30:29And present what you know which is your business
30:31It's your baby you've created it
30:33But you're going to do really really great
30:34Thank you
30:35You're going to do great
30:35We'll look out for you in the crowd
30:36So thank you after that as well
30:38Give me a love on you
30:38Definitely that was so helpful
30:40Thank you so much
30:41Good luck darling
30:51First to pitch
30:53Let's go
30:54Pasha
31:05Hello everyone
31:06It is an absolute pleasure to be here today
31:09Now I started in recruitment as a rookie three years ago
31:13And three years later I'm stood here on this stage
31:17The youngest ever candidate to be here at 21
31:20So it's an honour and a dream come true
31:22My passion for the recruitment world is unlike no other
31:26I live and breathe this job
31:29Very good
31:30So let me tell you a little bit about my company
31:35Real approach of recruitment
31:37One on one support that you deserve
31:40I am here to have that one on one relationship with candidates, with managers
31:45I want them to know that I understand and I'm here to support you no matter what
31:51Now the market is absolutely crazy
31:55There's 30,000 agencies in the UK
31:59So yes standing out in a big crowd is going to be hard
32:03It's definitely not going to be easy
32:05But with my determination, my story and what I want to communicate
32:09We can really take this to the next set
32:12Next I'm going to show you my TV advert
32:15I hope you guys enjoy
32:18Can't seem to get the staff round here
32:20Nobody's real angle
32:21Oi you, you're fired
32:24Hi Kieran, it's Megan from Real Approach Recruitment
32:27Got you a job and you're going to start tomorrow
32:29Amazing, I'll see you tomorrow
32:32Now everyone goes to interviews
32:34No matter how old you are
32:36If your first interview is at 30
32:38It doesn't matter
32:39I'm here to help
32:40So please enjoy my social media video
32:43Top tip number one
32:46Understand what job you are applying for
32:49Top tip number two
32:51Show your open to training and development
32:54Top tip number three
32:56Show your passion and your enthusiasm
32:59Ready to take that first step?
33:01What are you waiting for?
33:03I hope you all enjoyed
33:04This is a new company
33:06But the limits and the goals are really endless
33:09I have the success
33:11I understand what managers are looking for
33:14I know the demand
33:16And I have that one-on-one relationship with candidates
33:19Thank you everyone
33:20And I open the floor to any questions
33:27Hi I'm Jordan, I'm the manager of the Sidemen
33:29The UK's biggest YouTube group with over 130 million subscribers
33:32Social media is so important to this
33:35I think your video kind of lacked that clear context
33:37And that hook at the start
33:38So how are you going to make sure that your social media strategy
33:41Is as engaging as it possibly can be?
33:43What I wanted to show you is just a glimpse of the potential
33:47Initially I want someone to watch that video
33:49And be like, she cares
33:51And that is the ultimate goal for me
33:54But thank you so much
33:55No pleasure
33:55Thank you for that
33:57Hello Lorraine Twist-Hayes
33:58Well done Pasha, that was amazing
34:01And I particularly like your dress
34:03So brilliant work there
34:04Thank you
34:06Got to look at the part
34:07How do you think you're going to differentiate your company?
34:10Not you, because you're brilliant
34:12But your company
34:14So with my company, I want that one-on-one support
34:18I've been doing it for three years
34:19I've never met a manager that I've dealt with ever
34:22Because I say to my director
34:24Let me go out to the care homes that I work with
34:27Because they'll appreciate that
34:28They'll remember you
34:29But that one-on-one approach
34:31Is something that recruitment agencies are forgetting to do
34:34Yes
34:35Right now, it just feels like we are just the annoying salesperson
34:38And I don't want that for the recruitment industry
34:41Brilliant
34:41Thank you and good luck
34:42Thank you
34:43Well thank you so much everyone for your questions
34:46Your undivided time today
34:48Thank you
34:49Good night
34:57Thank you
34:58You smashed it
34:59You did really well
35:02I'm so proud
35:03Honestly
35:03You did so well
35:06Honestly, I don't know how you did that
35:08You did so good
35:09Honestly
35:09I just feel that proud of you
35:14For Lord Sugar
35:16It was a wonderful presentation
35:17I mean, she's 21 years old
35:20Expert feedback
35:21What was your impression of her?
35:23She's very passionate
35:24Wonderful personality
35:25If she could bring recruiters in around her
35:27With that same level of passion and energy
35:30I think she'd do really well
35:31And drive them and motivate them
35:32Absolutely
35:32Yeah, yeah
35:33I know that the market's a little bit tough at the moment
35:37It is a challenging time in recruitment but it will change
35:40She's focusing on health and care
35:42Mm-hmm
35:43That is a huge sector
35:44And it's going to grow
35:45Because we're all getting older
35:48And I think that
35:49You know, she seems pretty fearless to me
35:51So this would be a good person in her back
35:53You know, young energetic person
35:54Get out there and have a go
35:55Yeah
35:56I mean, wants to lose
35:59Next to take the stage
36:02Karishma
36:11Welcome ladies and gentlemen
36:12I want to introduce you all
36:14To Be The Sun
36:15A skin love story
36:17Believe it or not
36:18That is what my skin looked like
36:20When I was 18 years old
36:22And it completely consumed me
36:23I had acne
36:24I had scarring
36:25I was so insecure
36:27And I turned to pretty much
36:29Every skincare brand out there
36:31A lot of you are sitting in the audience here today
36:32So thank you for supporting me on my skin journey
36:35Unfortunately nothing worked for too long
36:38And then
36:45But the one thing me and my ex have in common
36:47Is that we constantly kept looking for better options in the market
36:51Stand up comedian
36:53Those two girls
36:54They don't have the same amount of confidence
36:57This girl
36:57She was scared
36:58She was shy
36:59And she believed that her skin introduced her
37:01Before she could introduce herself
37:03In every room that she walked into
37:06And that girl
37:07Well she wears her skin like armour
37:08She wears her skin very proud
37:10Very loud
37:11And she stands before you today
37:12Excited to talk about
37:14The newest scientific discoveries in skincare
37:19So I would like to introduce an advert that my team created
37:27Naturally better
37:29Start with your skin
37:31Be the sun
37:32A skin love story
37:34Design my nature
37:35Defined by science
37:39It's a class to everyone
37:40Yeah
37:44So why is be the sun different from all the other brands in this room today?
37:47As a biomedical scientist
37:49As a biomedical scientist
37:49I wanted to come up with a brand
37:51That uses very versatile products
37:54And attacks an array of situations with your skin
37:57This is the Bright Tight and Fight face mask
38:00And you can all find it on your tables right now
38:04So this is a great product
38:06That a genius has come up with
38:08Woo
38:09Woo
38:10Woo
38:10Woo
38:11Woo
38:12I would like to remind you
38:14That my name is Karishma Vijay
38:16And I would like to open the 40 questions
38:18Woo
38:19Woo
38:20Woo
38:20Woo
38:20Woo
38:21Woo
38:21Woo
38:22Woo
38:22Woo
38:22Woo
38:31Woo
38:32Woo
38:35Woo
38:35Woo
38:53act in inviting those new customers in how we're going to really focus on real stories and real
38:59results the power of social media is all about how you tell a story and we're great storytellers
39:05here at be the sun so we hope that we can do that and i hope i answered your question
39:09thank you so
39:10much hi i'm alice the director of beauty at boots and congratulations on such an incredible pitch
39:15i'd really love to talk about the branding you've talked so passionately about your skin love story
39:20i wonder if you've got the name and the tagline the wrong way around like a skin love story
39:25feels like your main story now the reason be the sun is the name of our brand is because it
39:31is the
39:31number one message we're trying to drive forward being the center of your solar system and i believe
39:37that be the sun resonates with men with women with young girls who are struggling with who they are
39:41so that is why i wanted the name to be loud and proud be the sun be the light of
39:47your own life be
39:48the love of your own life well this has been absolutely fun such a such an honor and i know
39:53there's still some questions which you can send to my assistant because i must wrap this up but
40:00this was such an incredible opportunity standing in front of such esteemed men and women established
40:05business people i wish to be in your chair one day and i hope you enjoyed my pitch
40:16you're amazing
40:17personally i feel like everyone there wants to invest in you
40:19honestly she's obsessed with you
40:21you're our son
40:22you are this one
40:25karishma she's an amazing young lady what did you think of her
40:29honestly i think i'll buy whatever she's selling actually it doesn't matter
40:33yeah and i'll take the skin too looks great
40:35right she's not just a salesperson i mean she's actually got a science degree
40:39i think the challenge for me is the beauty industry now is just so crowded and creating
40:44one viral product is easier than ever but actually sustaining that and becoming a long-term
40:50brand is actually quite challenging because the next brand is always on your coattails
40:55she's fantastic communication she's fantastic from a science perspective but the real business
41:00acumen of scaling a brand is where she's going to really need your support
41:06this really was a once in a lifetime opportunity that i could only have seen in my wildest dreams
41:11i think i've done everything that i possibly could have to convince lord sugar that i should
41:17be his next business partner what is going on i i don't even remember what just happened
41:22in there just know that it was a great feeling this pitch was everything that i could do
41:27i go to the boardroom tomorrow and hopefully lord sugar believes the same
41:32tonight there's nothing more the finalists can do
41:37tomorrow the final showdown in the boardroom
41:49how are you feeling are you nervous yeah i am nervous i feel like yesterday i put on this pitch
41:53and i had the whole audience laughing but you might be like did you come here to make jokes
41:58or did you come here for business this whole process has really built me up as a person
42:02try and put me on that stage week one i would have been like you're having a laugh like i
42:07cannot do
42:07that comes down to today so let's do our thing in that boardroom let's smash it
42:17this is a pivotal moment this might be the most important day of my life yet i'm just a step
42:23away
42:23from being lord sugar's next business partner so i'm going in with a fight today i'm not going to
42:28give up this battle i have to get that win
42:36you can go through to the boardroom now
42:38i love you
42:41i love you
43:02good morning so first of all a thank you to some of our past candidates for assisting
43:11pasha and karishma and technically you can tell your friends uh you made it in the final
43:25it's a great achievement uh we could celebrate only if someone knew someone else with a mobile bar
43:35anyway um pasha yes i think you started off with a uh brainstorm so i wanted to obviously tell the
43:44guys a bit about what i do you know my usp is me and the passion that i have for
43:49the role in the
43:50branding team there was uh priesh and myself yourself yeah right so tell me about the logo
43:57um it was a stressful morning to be fair because i did go in there with a strong idea of
44:03having my
44:03middle name as the yeah ankle whatever it was called that yeah so we went through about 16 names
44:11so you ended up with real approach recruitment yeah so i wanted the name to tell a story because i
44:18do
44:18feel like the first thing that you hear when you hear real support is who we are all right then
44:23the tv
44:23adverts in megan sub-team leader yeah um and the general theme of the advert is that
44:31levi was angry that he couldn't get um any staff was he that angry there was no machine there to
44:39dry your
44:39shoes or what yeah and sitting on the park bench was kieran you're was a bit wooden like the cat
44:47tree that you designed have you got it uh yeah the tree up in your living nightmares about the tree
44:53yeah anyway um the pair of you remind me of the chuckle brothers um kieran's very creative there was a
45:02lot of ideas going on i think if kieran had his way it would have been a fast and furious
45:07yeah no
45:08absolutely he wanted a coffee mug being thrown on the floor and break turns i was just trying to add
45:13some excitement into the into the video and they were some suggestions with what i had they were crap
45:23anyway you managed to rein him in on those things yeah yeah it was a story that was done very
45:30well
45:30in 20 seconds and i genuinely think they smashed it it was really good good so what did you all
45:36think of passion she's phenomenal 21 year old strong independent woman standing around two feet and
45:41stands the ground so yeah she's a phenomenal woman i just want to add as well when you start this
45:46process 20 years ago you really believed in people and the work ethic and i think she was one years
45:53old
45:55so to see what she can do at this age to think what she can do in five years time
45:59ten years time
46:00i think it's insane good okay now tim i think you were with uh charisma i was let's get on
46:09to the
46:09branding first of all um be the sun immediately i would think it's a sun cream i don't get that
46:17so with be the sun it's more about what everybody wants to have this sun-kissed golden glow but we
46:24also wanted to play on the words donald trump but it's more about how the sun is the center of
46:30our
46:30solar system and people live their lives forgetting that they're the center of their world i i love the
46:35tagline a skin love story i do like that i think that's quite clever um but be the sun i
46:41think as
46:42much as you are attached to that name personally i would say that it needs to change anyway then you
46:50went to the laboratory and you knocked up your um samples yeah yeah it was so fun to be back
46:57in a lab
46:57and kind of showing off my scientific knowledge as well making a product that is very versatile
47:02so i put as much as i could in there within the perfect valances well the kitchen sink you didn't
47:07put that in she would have she could have though all right then the advert who made the advert was
47:15uh so i directed the advert uh krishma did you wanted a quality advert didn't you yeah yeah she
47:22gave us the storyline in the morning so we just developed it even more i think there's a few
47:26clips we really wanted to use but after we watched her back we realized it it was going down the
47:30route
47:30of something else maybe like adult film so we decided not to use it um yeah so we tried our
47:35best but
47:35definitely think we incorporated being the sun um element part of it as well okay i mean it looked a
47:41bit
47:41a bit of a quality production i feel like they did a great job making it engaging aesthetic still
47:47the luxury look i did give them really clear instructions what i wanted and i was very
47:52impressed and i just like to add a little sugar i've been pretty close with krishma from the start
47:57she's not only a great person inside but she's a fierce and strong businesswoman and watching her
48:02yesterday we're the same age but i feel like a proud mom honestly i really did just to round it
48:07off i think
48:07krishma is an idol candidate i when i watch her i'm like i thought i was the perfect person but
48:12when i see her i'm like i've got so much to do just to come like her i want to
48:15cry right now sorry
48:17thank you good well i'd like to take this opportunity now of thanking uh you last candidates
48:23for coming back and assisting so um if you don't mind um i need to talk to these two people
48:29yeah
48:29thank you so much
48:30thank you thank you thank you thank you thank you thank you thank you thank you okay go win this
48:42well ladies let me say one thing um your presentations last night were superb excellent
48:50and pasha you know for a 21 year old it was quite amazing really thank you and um karishma you
48:58could
48:58have a part-time job as a comedian i think uh on the stage was very very funny and very
49:05natural
49:06now basically you've got this cream that has got to be manufactured what are you going to do
49:13with the 250 000 pounds and how are you going to make it into a multi-million pound turnover company
49:21so the principle of everything that we're going to create is that we want to reduce over consumption
49:26instead of creating four products that they then have to invest in one by one we create one that
49:32actually covers all those grounds now these are i i hear all that um but in order to get volume
49:40sales
49:41for this thing you need volume potential consumers and your main method of selling it is going to be
49:50how the main method would be to push it through not just e-commerce but social media also people like
49:57huda katan that have created videos for us in 24 hours had 8 million views we had 60 000 people
50:02trying to buy the product 8 million views one all these young you youngsters all you keep telling me
50:07about is i've got 9 million followers 8 million of this i'm only interested show me the money when we
50:13launched in our first month we did close to 12 000 pounds in sales and we were you get repeats
50:18also
50:18so many repeat orders people are very much addicted to the product addicted to the quality of the product
50:23she hasn't got marijuana in it is it no no but we've had hundreds of orders where they haven't just
50:28repurchased one right but many all right well pasha you're a different kettle of fish really
50:35in the sense that there's no hard product to touch you're offering a service yeah so starting from
50:43my 250 000 pounds what are you going to do on day one the 250 000 pounds or sugar will
50:49go to the startup
50:50costs so yeah it would be what the databases the computers the salaries right as soon as i have that
50:59setup i could do it myself then i would be able to make you money from day one give me
51:03the list of the
51:04type of people that you place so you've got nurses who else so it literally can be from cleaners care
51:11assistants team leaders right so what's the kind of commission of these people starting with the
51:16cleaners so can't be much can they lowest at 10 contract yeah but this is the thing that i'm doing
51:23now when i'm pitching to care homes introducing myself i'm going in at around the 13 to 15 percent rate
51:30which is a lot higher so starting this business the current market that you're in at the moment is
51:36it buoyant or is it dead with the care home and health care side i do think the market is
51:41buoyant and
51:42there is a demand the health care sector is growing it's one of the fastest growing sectors in
51:46recruitment all right okay well look i think i've got a grasp of both of your business ideas what i'd
51:55like
51:55you to do is to step outside for a while and i'll be discussing it with baroness brady and tim
52:02and
52:03then i'll decide who is going to be my business partner in this 20th year okay thank you thank you
52:11thank you
52:20i have to say two great finalists and thoroughly well deserved i mean karishma's got a very small
52:27business but with some grand ideas of what she wants to do and you've been in that industry so
52:34the perfect partner for her and pasha has got a track record of success in her industry but has
52:40never started a business so she really needs you as well yeah so you would make an ideal partner
52:45for either of these two women i think it's a great testament to the process 20 years and still you're
52:53able to find great individuals who really need support and mentoring in order to grow something
52:58potentially really big in pasha you've got somebody with poise real focus around their industry
53:04and in karishma you've got somebody with heart yes a bit of humor but actually huge amounts of hustle
53:09she really wants this i think there's great potential in either one of them it's a really
53:14difficult decision yes would you send the uh two of them in please yes you can go through to the
53:24boardroom now
53:26you're gonna go through this
53:28you're gonna go through this
53:32you're gonna go through this
53:42Well, Pasha, if you don't get the investment, what are you going to do?
53:50I'm going to do it myself.
53:53And my commitment, my drive that I have for someone else's company is unbelievable.
53:59And if I was doing it for myself, it would be ten times more.
54:04I'm non-stop and that's because I believe in what I do
54:07and I'm ready to put a dent in the market and that is my ultimate goal.
54:12Right. And same question to you, Krishman.
54:15If we don't succeed in this, how are you going to move forward?
54:19Because you need a lot of money to build up inventory in stocks, don't you?
54:23So we've already got cash flow coming in.
54:26We've got a great amount of profits already, enough to invest into future products
54:30and to really build an inventory.
54:31Do you need my money then?
54:33I need your money because I want to build faster.
54:36At the moment, I can only order 5,000 to 10,000 units at a time
54:40and then I have to bear in mind salaries, rent, the cost of my warehouse.
54:44But if I had the £250,000, I could go big.
54:47Right.
54:48Lord Sugar, I'm a young woman with determination, grit and drive
54:54and I've shown what I can do, I've shown how much money I can make
54:57and it's not just about the money that you're giving me,
55:00it's about having you next to me, showing me the ropes,
55:03your experience in recruitment.
55:05You've already made a millionaire out of it
55:07and I know that if you were to have me as a business partner,
55:10I can do the exact same thing for you.
55:12Mm-hmm.
55:13Lord Sugar, you've obviously been in business longer than I've been alive,
55:16but this is what I was born to do.
55:17I believe that business is in my blood, it's my legacy
55:20and I know I can scale this, I know I can scale it in retailers,
55:24I know that I can scale it through social media
55:25and yesterday I showed you my personality.
55:28I'm selling my personality and who I am.
55:30Hmm.
55:32So look ladies, here it is.
55:38Karishma, you know that I've been in this business before.
55:43It's a very, very slippery pole to climb
55:46and I've done it before
55:48and I've made people into very, very significant business people.
55:54And I do like skincare.
56:00Pasha, I've got recruitment companies
56:04and I know the recruitment world.
56:06You say this market for care homes and all that stuff is quite buoyant.
56:12And so after deep consideration and listening to you
56:17and following you for 12 weeks,
56:21you know, I've come to a conclusion and...
56:30The conclusion is...
56:33that I'll be investing in...
56:38Karishma.
56:39Oh, amazing.
56:40Thank you so much, Lord Sugar.
56:42I absolutely won't let you down.
56:43I came in with a very big dream.
56:45I need you by my side to make it happen
56:46and I will absolutely not let you down in this process.
56:50Congratulations, Karishma.
56:52Well done, Karishma.
56:52Thank you so much.
56:54Okay.
56:54Thank you so much.
56:56You've both been incredible in the process.
56:58Off you go.
57:00Thank you, Barnes Brady.
57:01Thank you, Tim.
57:06Honestly, well done.
57:08Honestly, I didn't know whether to cry, laugh, like shake his hands.
57:11Give me a hug.
57:12It's unbelievable.
57:21I feel so proud because I think when I came into this, I felt like a small fish.
57:27Not a small fish no more.
57:28And I know a little chick is not going to regret this one.
57:30He knows you shake hands with the right girl because I'm about to make him more money.
57:33The Rolls Royce is getting an upgrade.
57:3720 candidates, one investment.
57:41For now, Lord Sugar's search is over.
57:50Lord Sugar has officially named his next business partner and the celebrations continue over on BBC2.
57:56I'll be joined by Baroness Brady and Tim Campbell as well as our winner Karishma,
58:00who will be giving her very first exclusive interview.
58:02So turn over for unfinished business.
58:14If you think you've got what it takes to become Lord Sugar's business partner,
58:18visit bbc.co.uk forward slash apprentice.
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