- 5 months ago
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00:01I'm after workers, not shirkers. Winners, not whingers.
00:06Lord Sugar is on the hunt for a brand new business partner.
00:10Just to make it perfectly clear, make me money and don't piss me off.
00:16Fighting it out for his funding.
00:2016 ambitious entrepreneurs.
00:24This was absolute garbage.
00:26You don't know what you're bloody all doing. It was bloody chaos.
00:29Let's go.
00:30It's a deal worth fighting for.
00:33You took a step back.
00:34You took, I didn't step back, you pushed me back.
00:3716 candidates.
00:39Action.
00:40Just do it.
00:41I'm gonna stop there.
00:42Please listen to me.
00:43What the hell have they been doing?
00:4412 tough weeks.
00:45If it's an issue, why would you walk off?
00:47Why are you still talking?
00:49One life-changing opportunity.
00:51You're fired. You're fired.
00:53You couldn't give away Prosecco on a hen night. You're fired.
01:00Previously.
01:01I've arranged for you to sell live on one of the leading shopping channels tonight.
01:07Tom got top billing.
01:09So yeah, I'm gonna be on the presenting team.
01:10Take the responsibility at the end of the day.
01:12Hey, how's it going?
01:14The team's been doing it, but failed to sell himself.
01:15Look how white my teeth are.
01:17Look how white my teeth are.
01:18Maybe not in a minute, but they will be soon.
01:21Oh, it's amazing!
01:24Jackie and Camilla battled for control.
01:26She looks scared.
01:27Yeah.
01:28Make her smile.
01:29Leading to a bust up behind the scenes.
01:31Right, you speak to us the last week because I can't, we can't do it both of us.
01:35On the other team.
01:36This is an alternative to pasta.
01:38Sian ran the show.
01:39Bring the energy, Daniel.
01:40We did a couple of strokes, it's clean, it looks great.
01:43And Daniel and Sarah Ann's sales.
01:45This is a great way to impress your wife.
01:47Stole the limelight.
01:49Pick up the phone, place your order.
01:50That's it, there's another one.
01:51In the boardroom.
01:521,467 pound 35.
01:54It all paid off.
01:56130 odd pounds difference.
01:58On the losing team.
02:00I've given you every single opportunity.
02:03Tom was tuned out.
02:05To prove to me what you can do.
02:07You're fired.
02:08And Jackie.
02:09I don't like people that shove other people into positions.
02:13Was turned off.
02:15You're fired.
02:16Now, six remain to fight for the chance to become Lord Sugar's business partner.
02:288am.
02:298am.
02:308am.
02:318am.
02:32Good morning.
03:01Good morning. Wow, sir. Could you bring the others down please? Yes, of course
03:11Guys what sugar's here. I just answered the door dresses unicorn get ready
03:23All right, come on
03:31Good morning. Good morning, Lord Sugar. Well, as you can see my elves have been busy
03:38Overnight because your task this week is to produce a range of chocolates for the Christmas market
03:47You'll need to brand and design the packaging and create three unique chocolate flavors
03:53Now tomorrow you'll be pitching your Christmas chocolates to two major
03:59Retailers the team that secures most orders will win and on the losing team at least one of you will be fired
04:06Now to even up the teams
04:09Sabrina and Sean will go over to collaborative and Camilla will go over to typhoon. Okay?
04:16So everything clear good luck. I'll see you back in the boardroom in a couple of days time
04:26Teams must create and brand their Christmas chocolates healthy breakfast
04:34Before pitching tomorrow. I feel like it's Christmas morning like now
04:38To two leading retailers
04:42Oh, these look cool
04:44These are nice first task choose a chief chocolatier
04:48So I don't really have any direct experience in chocolate, but I do sell a product
04:53I'll definitely like to put myself forward for this one as project manager
04:55I'd also like to put myself forward. I'm a chocolate enthusiast
04:58I've also got a product and I wouldn't put myself forward if I didn't think that I could lead us to a win because obviously there's a lot at stake
05:05There's a lot riding this time. Oh boy. I would probably back Camilla that I feel as though you've got the skill set in that you make a product and you are all about branding and getting your brand out there
05:14So I'm project manager. Is that all right? Yep. Fabulous
05:19Downstairs
05:20I'd be happy to be project manager on this task
05:23Pushing for the top job Sabrina
05:25I haven't taken a product to market
05:29However what I am able to do is to have like an overall concept in my head so that every part of the brand is consistent
05:36Oh, I don't know. Well, you've just been project manager
05:39Okay
05:40Let's do it collectively if we say Sabrina's project manager, but this is all the team
05:43You know if we win, we win
05:45Yeah, and if we lose all three of us are in there, so
05:48Next decide what type of treats to make
05:52I love chocolate buy chocolate Christmas go more high-end if I'm buying it for someone as opposed to you know buying cheap chocolate
06:01I think if we go down the luxury
06:03We have to make sure that we have a really really strong USP and differentiation within the product
06:08Gonna have to make sure that we create something new something exciting
06:12Yeah
06:13Collaborative have chosen to go for the high-end luxury product
06:16It's a very crowded market so they're going to have to come up with something exceptionally special to break through
06:23I quite like the idea of like a cheeky chocolate brand because Christmas is a time when people buy a lot of secret Santa presents
06:30I really like the like cheeky idea
06:33I think in terms of branding we'd be able to have more fun more creativity
06:38Yeah, I'm more than happy to get behind that I definitely think I'll have some good ideas
06:41Obviously Daniel you've got a little bit of background well a lot of background in branding and your products similar to mine
06:47Then Sarah I'd like to put you on the manufacturing side
06:50I have a hundred percent confidence in you and I also trust you in terms of flavours
06:57If you want to place yourself definitely in the branding side
07:00Yeah, I think I need to put myself on the branding side
07:04Khadijah you've really shown that you excel in the kitchen and I think you've been really good on the flavouring side
07:10So in terms of flavours do you have any ideas quickly off the top of your head that you two like?
07:14I like the idea of having like two safe ones and one out there one
07:18Okay, let's do this
07:20Can you get changed? Let's get dressed
07:2511am
07:27Half of each team sets off to create their Christmas chocolates
07:32Chocolate cups, chocolate cups
07:35Now let's make them look luxury
07:37The rest to build festive brands
07:40I love the idea of like personalisation
07:44Like imagine if you could print a little picture out and have a little memory on it
07:47So my thinking was as a brand we're homing on the idea of it being about memories
07:55Harlow
07:56What we're going to do now is pour chocolate in here
07:59For half of each team
08:01Then tip off the excess chocolate
08:03A crash course
08:05In chocolate production
08:07Aw, I messed this one up didn't I?
08:09Oh wow!
08:11Next on the menu
08:12So I guess now we just need to get the filling right
08:15Yes
08:16Find flavours which fit the luxury brief
08:19Okay, coconut's just too exotic to me
08:22Lemon bits
08:23I mean I don't think of Christmas and think of lemon
08:26Do you?
08:28Now I like the idea of mince pie inside a chocolate
08:33That tastes good
08:34That tastes warm
08:36And fruity
08:37I think cranberry would be quite nice with this dark chocolate
08:40Mmm
08:44Mmm
08:45I'm doing this like I'm a professional chef
08:46Like I know what I'm talking about
08:49I guess I need one more ingredient now
08:52Cranberry and what?
08:53Cocoa nibs
08:55Who doesn't love the cocoa nib?
08:57I feel a bit sick
08:59I don't think I ever want to eat chocolate again if I'm honest
09:02But I'm happy with the choices
09:05Oh that's good
09:06They're festive and they're classy
09:07I mean what's more classy than a chestnut?
09:09I've no idea
09:11Done
09:12Chestnuts, raspberry, mince pie and cinnamon
09:15Cranberries and cocoa nibs
09:16Got it
09:18Set on festive cheers for her chocolates
09:21So I want to do one or two with alcohol
09:23But I want to have one which doesn't have alcohol in it
09:25Sarah-Ann gives her ideas the taste test
09:28Remind myself of what part it tastes like
09:30That's nice
09:32Very Christmassy
09:34I'll have a little try of the vanilla bourbon as well
09:37Pah!
09:39Pah!
09:41Pah!
09:43Hair's on my chest
09:45And then a little bit of rum
09:48I would go one drop at a time because it is concentrated
09:51One, two, three for good luck
09:53Pah!
09:55Maybe we just need to go two or three
09:57Cleansing the palate slightly
09:59Just so I can go in for my next one
10:00I'm going to have a little dot of pina colada
10:03I think I put a bit too much in there but never mind
10:08So I'm
10:10I've been putting lots of flavours together
10:12I think we've come up with some really good combinations
10:14I'm confident that it's all going to come together
10:17I just don't need to overkill it on the alcohol
10:20Ooh! That one's really blown my mind
10:22My favourite one is a bottle of apple cider
10:25Can I have another drink of that?
10:28Very tasty!
10:33Central London
10:37Design base for both teams
10:40Leading creative agency Tapestry
10:43Really like the idea of the naughty and nice naughty list elements in there somewhere
10:49Priority for Camilla
10:51Something like noughties
10:52Come up with a brand for their cheeky chocolates
10:56It needs to be sexy and sizzling
10:59Sex sells
11:01Let me think
11:03Mistletoe, that's always a cheeky part of Christmas
11:06Or mistletease
11:08Mistletease, yeah
11:10That's quite good
11:12The naughty...
11:13The naughty box
11:15The naughty box, yeah
11:17XXXmas treats
11:19Another one I had, Randy Rudolph
11:20Oh my god
11:23Both Daniel and Camilla say they have good experience in creating brands
11:27But I'm not quite sure it's working with them being together
11:30Because they're leading each other down the wrong path
11:33It's becoming less cheeky and just, well, a bit seedy
11:36What about Santa's Choco seduction?
11:38Then at least we've got chocolate in there somewhere
11:40Yeah, yeah, let's do that, yeah
11:42I'll prefer that to the other ones
11:44Across the hall
11:45Across the hall
11:46So in terms of the names, I thought it'd be quite nice to play on the memory side of it
11:50For Sian and Sabrina
11:52I think it's important to get the name chocolates in it
11:55Definitely
11:57The language of luxury
11:58So I was thinking of something like Renoir, which links reminiscent with memoirs
12:05It's French, but it just sounds a little bit classier
12:08So it'd be like Renoir Chocolat
12:10Oh, I like that
12:12Renoir Chocolat
12:13Hi, Khadija
12:16Hi, so I'm just gonna tell you the flavours I've picked, yeah?
12:20Brilliant. The first one is mince pie and cinnamon in a milk chocolate ganache
12:27So the next one is a white chocolate ganache
12:32And mixed into it will be chestnuts and raspberry bits
12:35And what's the last one?
12:37The last one is a dark chocolate ganache
12:41With a little choco nibs and cranberries
12:45Chestnuts are festive, cranberries are festive and mince pies are festive
12:49So I've made each one festive
12:51That's all right, well done, we'll speak to you soon
12:53Bye, bye
12:55Well, that sounded positive, didn't it?
12:57Seems like they like them
12:59Hmm, I feel like she's gone very safe with the choices
13:02It would have been nice to have, like, one kind of out there one
13:07So that when we're bringing it into the market
13:09That's like a differentiation in a USP
13:12Rather than going super, super safe
13:16For Camilla and Daniel
13:18We need a cheeky little elf
13:20Design the box for their cheeky chocks
13:23It's gotta be sexy though
13:24Super sexy, times a thousand
13:26How does that look?
13:27Love it
13:28Love her, she is super sexy
13:30We'll take her
13:31Cool
13:33I think it's a no-brainer
13:35Red is definitely the colour that I'd want to go with
13:37I think red is not only Christmas but sexy
13:39Exactly, sizzling reds
13:41Love it
13:42Starting to take shape
13:44Really happy with our branding
13:46It's saucy, it's sexy
13:48It's definitely a talking point
13:50And everything joins up really well
13:55Hello there, how are you?
13:56How are you?
13:57Well, I'm feeling a little bit tipsy after all of the alcohol I've been playing for
14:02Oh goodness, you need breathalizing
14:04Right, so we've gone for Santa's choco seduction
14:09Right, okay, yes
14:10So I've gone for dark chocolate with Grenache with a hint of mulled wine and blueberries
14:17White chocolate with rum and dates, so it's a bit like a rum and raisin
14:21And it's milk chocolate with apple and popping candy
14:24So you've tried them all and you like the taste of them all?
14:26I absolutely love all three
14:29Thanks, Sarah
14:30Okay, I'll see you soon
14:32Bye, bye, bye
14:34Do you like it?
14:35Love it, do you?
14:36Love it
14:37Good
14:39In terms of the tree, can we have it just coming off the side here
14:42Making sure that we get the start
14:44Still to sign off their branding
14:46It's like 80% on, 20% off
14:49Sabrina and Sian
14:51That does not look sure to me
14:53I actually quite like that
14:54I think that's too much tree
14:57But let's just get the brand made up
15:00Do you have anything that's like handwritten font?
15:03Yeah, let's have a look
15:05Right, put it up, that's perfect
15:07For the time that we have we need to just go with it
15:09Just, can we just keep going really quick, just super quick
15:12Can we just go for the first one that we suggested?
15:15Just pick the one then
15:17Fabulous, we could have that the left of the tree
15:20Sabrina, I'd consider putting it in the middle
15:22So it's kind of putting the logo
15:25I quite like it like this to be honest
15:27I just, that doesn't look premium to me
15:29That looks like a cheap brand
15:32I do branding, I'm good at branding
15:34So listen to my opinion and please take it on board
15:37She makes the calls at the end of the day
15:38But I don't want us to lose this task
15:40Because I've not put up a fight against what I think is the right thing to do
15:43Well, I really like it, it's simple
15:45And that's kind of like the front of a Christmas card
15:513pm, back at the grown up chocolate company
15:55I feel like Willy Wonka
15:57Make sample batches
15:59Oh, smells good
16:02And write up recipes
16:03We're using 0.040
16:07To be mass produced overnight
16:10OK, so based on your scales
16:13It says I've got 0.040 raspberries crushed
16:17And 0.2 chestnuts chopped finely
16:22And that's for 1.1kg of white chocolate ganache
16:26Would you like to try?
16:28Go on, get a bit of all of it
16:29Oh, you need to get some mince pie on it
16:33Enjoy
16:35It's Christmas
16:37It's Christmas on a spoon
16:40The key here is whilst Khadija has gone for Christmas ingredients
16:44I'm not sure they're really smack of luxury
16:46They're Christmassy, but there's nothing that hasn't been done already
16:49It's got to taste like Christmas
16:54Next door, sample batch signed off
16:56So if I could go into the fridge, yeah
16:59Last for Sarah-Anne
17:01OK, thank you
17:02Write up her recipe
17:05It was about half a bowl, the apple
17:08It's 50, so...
17:10What are you doing, Sarah-Anne?
17:12I just wanted to check the weight of my ingredients
17:16You made your chocolates without weighing your actual ingredients?
17:20Yeah, I didn't weigh how much I'd put in, you see
17:25I know it was half a bowl
17:26Oh, you can't weigh it after you've made it
17:28That doesn't quite work like that
17:30The ingredients goes in half a bowl of berries
17:32I used half a bowl of the dates
17:34The instructions would be half a bowl
17:36The point is you're supposed to weigh it before you put it in
17:38Not try and guess how much you put in after you're doing it
17:41Yeah
17:42OK
17:44When you produce a sample, you need to be able to give the manufacturer the exact quantities they need
17:49To produce the chocolate that you want
17:51Without weighing the ingredients
17:53It's going to be guesswork
17:54What a disaster
17:585pm
18:00To put a spin on tomorrow's pitch
18:02So you're here to learn about acting?
18:03We are
18:05Come on this way
18:07For Sian and Sabrina, an acting masterclass
18:09So all together, here we go
18:11At one of London's top tourist attractions
18:15It's really about our vocals and how we speak the word
18:18It's how we sell the story and get that immersiveness
18:21Ah, it's from Sian
18:23It's another box of chocolate
18:27Ah
18:31Nice, it's a nice emotion there
18:33They're kind of like, ah, and the, oh
18:35There's lots of variety there, which is nice
18:36Which means there's something behind it
18:38Um, just speak up
18:40OK
18:41And slow down
18:42Speak up, slow down, one more time
18:44These mince pies are going to taste so good
18:46Oh my God, I know
18:48Sian, you got something on your nose?
18:50Get it off for me
18:53I felt like the acting class was a really good shout
18:55We were able to get a little bit of advice in terms of body language
18:58And how to speak to people and how to connect with the audience
19:01So I'm feeling really confident
19:02I'm feeling really confident
19:05Across town
19:08Hoping to give their cheeky chocolate pitch punch
19:11I feel like I'm back at school, Rip
19:13Oh my gosh, I'm Elf Ivy
19:15Oh, I'm Elf Smodge
19:17For Camilla and Daniel, a session at Santa School
19:19When you're being an Elf, you need to look at every opportunity that you can engage with your audience
19:24And bring them in to what you're doing
19:26A dance would be good
19:27What do you think?
19:28Well, you could do a little move
19:30Step, cross, step, back
19:32Step, cross, step, back
19:34Step, cross, step, back
19:36Step, turn
19:38And give me a pose, okay?
19:39Elf Ivy, give me a pose
19:40What's it gonna be?
19:41Nice, okay
19:42Elf Smudge, give me a pose now
19:44Nice, looks a bit awkward
19:45Is it all good as it is?
19:46Yeah, you've been a bit worse
19:47If you're gonna do that, I would have front, down, back
19:48That's much better
19:49Okay, do it again
19:50Final pose now
19:52Nice, very good
19:53Okay, let's put that on the end of our little, very simple little dance
19:57Step, cross, step, jump
19:59Step, cross, step, jump
20:01Step, cross, step, jump
20:03Step, turn, give me the pose
20:05Father Christmas, what do you think? How are they doing?
20:07It's not quite strictly just yet, but it's nearly there
20:10That's okay, very good, alright
20:12This workshop was massively beneficial
20:13Considered we've got our pitch tomorrow
20:15We've got to really make sure that we engage with the people on the panel
20:18Get them up, get them involved
20:19They're gonna love the product
20:21Pass dismissed!
20:267pm
20:28Okay, we're done
20:29Flavours finalised
20:31Oh, yeah
20:33Pitch plans in place
20:36Tomorrow, convince two major retailers to fill their stockings
20:407am
20:44Oh, John
20:46Introducing
20:47For Sabrina's team, the big reveal of Renoir
20:50Oh, that looks so good
20:53Renoir, chocolate
20:55Oh, so classy
20:56Seduction
20:57Yeah
20:58The fact of his selection, not seduction
21:00It's a play on the selection
21:01Yeah, yeah, I can see that
21:02Santa's Choco seduction
21:04It certainly screams out sex sells
21:05It does
21:07Next, a cheeky peek at their chocolate boxes
21:09Wow
21:10So obviously when I've just taken them out of the boxes, the packaging's the same for all of the different chocolates, so, you know, that's just a little bit confusing for me as to which chocolate's in there, so I'm guessing that we'd be putting like a sticker on to say that it's white, dark out
21:24Yeah, that's right
21:25Yeah
21:26Yeah
21:27Yeah
21:28The only thing is we won't be able to do that in time for the pitch, so I think we might have to go with a tick or a circle or...
21:30Yeah, just a tick on the box
21:31Yeah, just a tick on the box
21:32Yeah
21:33Tick what's in it?
21:34It's not a major deal
21:36It's not a major deal
21:37I'm disappointed that the packaging doesn't explain what product is inside, that's a massive error
21:43It's gonna take a lot in terms of the pitch to explain that and get the buyer and the retailer on board
21:49Downstairs
21:51Oh!
21:52A taste test
22:07Shall we try?
22:08Yeah
22:09Try one of each
22:10They look cute
22:11For Khadija's luxury creations
22:14I think the ingredients and the flavours, they're very traditional and quite safe
22:19I was kind of wanting kind of two traditional and then one quirky flavour
22:25There's no kind of like new ones in the fact that like they would cause a spin on the market
22:31I think it works for a luxury brand
22:33Thank you
22:36Sabrina said they were traditional chocolates and they didn't cause a stir
22:40This is the thing with Sabrina, she can never be 100% on board
22:44There's always like 95% and 5% she has to backtrack just in case it goes wrong
22:49I know they're good, I'm confident in them, so really I don't really care to be honest
22:54Right, okay, so we've got devilish angel
22:58Scaled up from Sarah-Anne's samples
23:01I can't taste much rum
23:03I can't taste much dates
23:04A trio of cheeky chucks
23:07Are the dates supposed to be in there in pieces?
23:09Yeah
23:10So that maybe there aren't there
23:12There's a tiny bit
23:14It does just taste like milk chocolate
23:16What do you think?
23:17Not getting that much apple
23:18Not got any popping candy yet
23:21Did you get a little pop?
23:22Not so much
23:24The chocolates are not memorable in the slightest
23:26The look, the texture, the taste, it's just terrible
23:29I think Sarah-Anne's massively messed up
23:31So we've got a massive mountain to climb today
23:33Fab, let's go
23:3510am
23:37Half of each team heads off to gather feedback from the public
23:42Oh dear
23:44I'm going to have to do something and mark these up so I know what's what
23:48Check
23:50The rest prepare for their immersive pitch
23:54I just don't understand how anyone could have tasted them and said
23:57That's the flavour I want to sign off
23:59Now it's even more important that we really play up to the interactive part of the conversation
24:04Part of the pitch
24:05It needs to be so energetic so that they don't even care what it tastes like
24:09Yeah, agreed
24:10Energy, energy, energy
24:11Energy times a thousand
24:1311am
24:16Oh, I love it
24:18This is amazing
24:19At a high-end props house
24:21Santa's really in your face and there and it screams Christmas
24:25Running with the luxury theme, Sabrina and Sian
24:28We'd have him in the corner with the tree, kind of just setting the scene
24:32How's this?
24:33Shopping for cheeky props
24:34I like it
24:35Camilla and Daniel
24:36I've been naughty
24:37I've been naughty
24:38I've been...
24:39This is perfect
24:40This actually is perfect
24:41Okay, this is coming
24:42That's definite
24:43That's the definite
24:44If this isn't interactive, I don't know what is
24:46Is this sexy?
24:47Yeah
24:48This is what people want
24:50Okay
24:51Nay
24:56Central London
24:59Taking Santa's choco seduction to the streets
25:02Where are you on the naughty list?
25:04Sarah Ann
25:05Would you like to have a try?
25:06Yeah, sure
25:08What do you think?
25:09Does it jump out to you?
25:10I just can't taste like chocolate, to be honest
25:12Have a little bite
25:13It's got dates in there and a subtle hint of rum
25:16I will be honest, I didn't pick up the rum
25:18Santa's choco seduction
25:20You know what?
25:21I wouldn't have thought it was chocolate at first
25:22I would have thought it was something else
25:23I don't know, maybe it's just because it's like the cheeky picture or something
25:26Oh wow
25:27What does it say to you?
25:28Looks like it should be in an adult shop
25:32A little bit concerned about the branding
25:34Being a little bit too sexy and a little bit too adult themed
25:38Obviously the flavours haven't really come through in the chocolate
25:41Maybe going forward into production
25:42We need to put a little bit more flavour in those chocolates
25:46On the other team
25:48Can you just have a look at the brand and tell me what you think?
25:50Khadija looks for fans of her luxury treats
25:53It doesn't look bad
25:54It's just, it looks quite basic
25:56Take a look at the box, tell me what you think
25:58It doesn't really like look luxury
26:00It feels like I could pick it up anywhere
26:03Okay, do you want to try the mince pie and cinnamon first for me?
26:06They're definitely not horrible but, um, not great
26:12They don't stand out
26:13Okay
26:14They don't seem special
26:15Does it feel like Christmas in your mouth?
26:17I do like that actually
26:18Mmm
26:19It definitely tastes like a mince pie
26:20It's actually pretty good
26:21You like it?
26:22Tastes like mince pie
26:23Like it
26:24Would you buy these in the shop or online?
26:27Probably not
26:28Just because it doesn't stand out to me that much
26:31Especially the packaging
26:32Quite a few people have mentioned that they think that the brand is quite basic, quite plain
26:38I mean, ultimately, if the retailers don't want to buy because of those reasons, then it is down to Sian and Sabrina
26:442pm
26:46With over two and a half thousand stores nationwide
26:50How was the consumer feedback?
26:51100% positive feedback
26:53First stop for Santa's Choco seduction
26:56So it didn't really matter that they weren't getting flavours through on it
26:59Okay, so let's get cracking
27:01High Street Supermarket Co-op
27:06One, two, three
27:15Whoo!
27:16We'd like to invite you up to have a cheeky dance with us
27:20Are you ready?
27:21Would you like to join in?
27:22Come on, why not?
27:23Don't be shy, come on
27:24It's Christmas
27:25It's very easy
27:26Are you sure?
27:27I think we'd rather just walk
27:28No problem
27:29Just take a quick Elfie then
27:31Ding!
27:32Perfect
27:34Okay, Holly is one of Santa's trusted employees and her job is to report back to Santa as to who's been naughty and who's been nice
27:44We've gone for a very seductive character on the front
27:46It'll also be a great gift
27:48Around the Christmas period there's a lot of secret Santa's going on
27:51This is putting an adult spin on it
27:52So we've been out and done some consumer research today
27:55And I'm pleased to report that 100% of the people I spoke to today were bowled over by both the flavour and the packaging
28:02We'd like to invite you to ask any questions
28:05Given that Christmas is so much about children and I'm looking at this package it's quite a sexualised design on the packaging
28:12Yeah
28:13There's something missing in the adult market now in terms of chocolate and we think that this is the answer
28:18But I think the brand name and having a female on there etc and dressed in in that attire is quite sexist
28:26We obviously realise that there's a limit which we tried not to cross
28:29We've tried to push the boundaries without going over the mark effectively
28:32For me I could only taste the chocolate, I couldn't taste the flavours
28:36I mean we can obviously work with you as a retailer to intensify the flavours
28:40We wouldn't work with you on the flavours, it's for you to be wonderful
28:43Yeah, no problem, we would take it out on board, thank you
28:45Thank you
28:46Thank you so much for your time, enjoy your chocolates
28:49Thanks
28:50Oh God
28:51Thank you
28:52Get off this
28:53They were harsh
28:56They were really harsh
28:58That could have been better
29:00We're living in an age where we want to empower women
29:03Not see them reduced to scantily dressed selling chocolates
29:07The seduction thing, the image of the woman, it was far too much for this retailer
29:14For this next one maybe instead of using the word seduction and seductive a lot we'll use the word cheeky
29:19It's cheeky, it's up and coming, it's vibrant, you know
29:22Keep the energy levels and we'll just make sure that this one is a lot more positive
29:26For Sabrina's team, with over five million customers worldwide
29:32Just constructing Santa, there won't be a son
29:35Online gifting giant, Moonpig
29:38I don't think it'll go in
29:39He's not on
29:40How do you do it?
29:44Take the pants off and pull them up after
29:47Got it?
29:50There you go, go, go, go
29:52So we are very very excited to introduce a new brand, Renoir Chocolat
29:58Now you can probably see by design, we're going down the handmade artisan route
30:04We think that adds to the luxury
30:06I conducted some market research this morning
30:08A hundred percent of them like the chocolate
30:10So I'm really hoping all three of you do and then I'll get a hundred percent across the board
30:14We are very very excited with our product
30:17And please feel free to ask any questions
30:20The idea of it being a luxury chocolate
30:22The packaging to me feels lacking
30:25The font, the imagery, the finish
30:28It just doesn't speak premium at all
30:30This is the prototype
30:32But what we would look at having is a red bow around this for the Christmas period
30:36We've actually left quite a large section
30:38Which could be an additional picture or an additional message
30:41That space there can really be utilised and add that personal touch
30:45So now you've talked about a ribbon and an image on the front as well
30:49So it will look totally different to what's there
30:52I think it would be the option to add rather than adding everything together
30:56I'm really confused as to what it's going to look like
30:59Obviously it's a new brand
31:00So we want people to know about this brand
31:02We want people to go to your website and know what this brand is already
31:04So we would want to do some big, you know, pop-up campaigns that are around the UK
31:09We've not necessarily gone into detail on what those would be
31:11But what they would be big would be putting money into them
31:14How much money?
31:15So we would start with it with a budget of 50 to 100,000
31:18I definitely think it would be amazing for your website
31:22So a lovely order would be great
31:25Merry Christmas
31:26Thank you very much
31:28So that was interesting
31:31Where did the hundred grand come from?
31:33I don't know, I don't know
31:34I have no idea
31:35If they do ask next time
31:37We'll give us a figure
31:39We'll just say it depends on your order
31:40Of course the more that you do the more that we'll spend
31:42And that's what we did say
31:43I am worried that all of the crap that Sian and Sabrina are offering
31:48And promising is really going to put off the retailer
31:51I think it's quite clear
31:52You just stand in there cringing
31:54Because everyone in the room knows it's a load of rubbish
31:573pm
32:00Come on, get involved
32:01Come on
32:02Next to try and seduce the gifting giants
32:04Perfect
32:05Excellent
32:06Camilla's team
32:07Whoa
32:12Opposed
32:13Woo!
32:16In terms of our brand
32:17We've tried to create something which is very, very cheeky
32:19We think that we've perfectly captured the cheeky side of Christmas
32:22An element that adults are waiting to capture
32:25We've got three different chocolates on the scale from naughty to nice
32:28From my consumer research that I had in Lapland today
32:31Everybody tasted it and they were intrigued
32:34So on the back of the box you clearly say each flavour
32:38Yep
32:39But of course you only get one in the box
32:41Yes, that's correct
32:42Do you not think it's a bit misleading for the customer?
32:45Obviously we've got a tick next to which chocolate you'd have inside
32:48That's just been drawn on
32:51That will be more sophisticated
32:52Okay
32:53This is just a prototype
32:54I can't quite get the seduction part
32:56Is Santa supposed to be seducing somebody?
32:58If so, that's a bit creepy
32:59No
33:00It's a novelty product
33:01I mean, I find it particularly difficult when I'm trying to find
33:03Either a little stocking filler or a small gift that I could give to one of my friends
33:07It just brings a little bit of fun to Christmas and the festive period
33:10No, definitely
33:11We just wanted to have
33:12You know, it is infinite in terms of where we could go with this
33:14With characters and different products
33:15Yeah
33:16But we do back this one
33:17This one's our product
33:19The concept is really interesting
33:21So I think it's definitely got the fun quirky side to it, absolutely
33:25Thank you very much
33:26We hope to get an order from you soon
33:27Thank you
33:28Oh God, are we going?
33:31Let's see, tomorrow if we place an order
33:32Fingers crossed
33:33Fingers crossed
33:34Well done though, great job
33:35Well done
33:36I am worried
33:37But I do think that I've literally given 100%
33:39I've taken risks and I can back them up
33:41The only thing that I obviously worry about
33:43Is that it got a little bit muddled in the pitch at the end
33:46And it would be so disappointing to have come this far
33:49And just not get there
33:50It's so frustrating
33:58Cinnamon and mince pie
34:00For Renoir Chocolat
34:02John, you've got something on your nose
34:06Last shot at a sale
34:10Now, as you can see, we have chosen mince pie and cinnamon
34:14So usually mince pie has a bit of cinnamon in there
34:16But we wanted to add some extra to really zhuzh it up
34:18Although we wanted festive
34:20We wanted luxury
34:21And we wanted it to be a bit quirky also
34:23I think the chocolates look great
34:25And I think some of the flavour combinations you've got
34:27Some of them are quite safe
34:29But actually having chestnut in there
34:30Is something that people wouldn't think of
34:33In terms of the marketing side from us
34:35We could provide you with stuff to do in-store sampling
34:37We could print trolley bears, etc
34:40Any media that you'd need in-store
34:41To really shout about it
34:42As soon as people walk through the doors
34:44We've got over 2,500 stores
34:46So for you to put people in would be a huge drain
34:48In terms of your overall costings
34:50I don't know if you've properly thought that through
34:53That's correct
34:54So what we'd love to do
34:55Is if we had a strong enough order
34:56And a really big order throughout the UK
34:58We will make sure that's really supported
35:00Like Sian said
35:01With a strong marketing campaign
35:03Something that will really drive them off shelves
35:05And make them really exciting
35:07Thanks so much and Merry Christmas
35:09Yeah
35:10Thank you very much
35:11Thank you
35:12Enjoy the chocolates
35:13It was way better
35:14I just completely could see the confusion
35:17When they were thinking that you were going to put staff in
35:19Every single time you sold these
35:20And that sounded ridiculous
35:22That's how it was coming across
35:23I mean I don't think at the end I thought that
35:25If I end up in the bedroom at this stage
35:27I'm going to keep fighting my corner
35:29My business plan's strong
35:30My business is strong
35:31And I'm strong as a person
35:32And I won't go down without a fight
35:34Pitch is over
35:35Sales, if any, will be sent through tonight
35:39Tomorrow
35:41For one team
35:42The bitter taste of defeat
35:53You can go into the boardroom now
35:55So
36:12Chocolates
36:14If I was the chocolate
36:16I'd be the rich one with the hard centre
36:18I think I'll start with Typhoon
36:22Camilla, you became the PM, right?
36:24Yes
36:25I kind of had an idea, a concept of the naughty and nice list
36:30Santa's Choco seduction, is that right?
36:33Yes, that's correct
36:35So Daniel came up with Santa's seduction at first
36:38And then I said it might be good if we put Choco in there somewhere
36:41Just so it's clear what it is on the packaging
36:44Because I've got no clue from this pack
36:46Whether this is the goody two-shoes one
36:50Or whether it's the devilish angel
36:53Or whether it's the ultimate baddie
36:56On the shelf somewhere
36:57How am I going to tell which is which?
36:59Yes, so they would have obviously an indication on the back
37:02We wanted to put all three flavours on
37:04To kind of encourage an upsell
37:06An indication on the back
37:07The tick on the back
37:08Right, you're talking about
37:09Yeah
37:10But that's no good, is it?
37:11On a shelf
37:12Anyway, you
37:13Yes
37:14Manufacture nut milk
37:15That's correct
37:16Why did you put the solicitor in the kitchen?
37:19Good question
37:20So
37:21I think it's a good question
37:22Yeah
37:23Yep
37:24I'd like a good answer
37:25I'll give you one
37:26So
37:27I knew that Sarah-Ann was strong in the kitchen
37:29On all the other tasks
37:30She's been really good at manufacturing
37:32Well, to be honest
37:33I was quite disappointed
37:34I didn't get any of the favours
37:35What about you?
37:36Yeah, I was a little bit disappointed
37:37Just because I did reiterate that
37:39I wanted them to be quite strong
37:40Just to match up with the branding
37:42I mean, the only thing a lawyer will serve on Christmas Day is a writ
37:46Yeah, I mean, I'm surprised that the rum didn't taste as rummy as it should
37:49Because I was only four drops off the legal alcohol limit
37:52But you didn't weigh anything
37:55No
37:56It was all guesswork at the end
37:57Yeah, I counted out
37:58It's probably why the chocolates didn't taste of anything
38:00So then afterwards I did weigh out half a bowl
38:03And I did slightly increase the
38:05Sarah-Ann, let's say you made a winner
38:07Yeah, right
38:08You really hit it off and made a winner
38:10And the manufacturer said, right, oh, it's fantastic
38:14Now, tell me how to make it
38:16Yeah, the quantity of the apple
38:18You can't just say, well, actually, I had a bowl of this
38:20And I went like that, I chucked a load of it
38:22It was everybody who tasted one said that they would buy the chocolate
38:25100% of the people I spoke to said they'd buy it
38:27What had they been eating beforehand, Brussels sprouts or something?
38:30Now, we had to present this stuff to an online seller
38:35And the other one was a major retailer
38:39We did our dance
38:40Yep
38:41We then offered the people on the panels to join in
38:44They, I think, politely declined
38:46After that, I think
38:47Then it was...
38:48Yeah, I spoke about Holly and the background to the story
38:51Just of the branding
38:52Who came up with a girl on the front then?
38:54That was both of us
38:55Familiar and I, yeah
38:56Oh
38:57We wanted a character just to have more of a brand story
39:00Right, OK, because you made the point that it's an adult product
39:03Yeah, we weren't trying to be anything but that
39:06One of the ladies at the retailer, she almost expected that when she opened the box
39:11She was going to see some kind of chocolate Willy Wonka or something in there
39:16Or chocolate Willy, for example, coming out
39:18That's how bad it was
39:19That was her reaction
39:22And then you went on to the online company
39:25Correct
39:26And there you had a bit more luck there, I think
39:28Because they actually joined in your dance with you, didn't they?
39:30Yeah, I think we went in with a plan to be a bit more bullish
39:33And actually pull them up and get them involved
39:35All right
39:36So, collaborative
39:38I see that Sabrina, you're sitting there as the project manager, is that right?
39:42Well, I'm definitely a chocoholic
39:44And my first kind of business venture was bringing sweets, retro sweets into the market
39:49This was what, when you were 13, was it?
39:5114
39:52You started your other business at 15
39:54When I was 14
39:55I was just trying to see, you know, at what stage of your career we're talking about here
39:58Anyway, you came up with the branding name, is that right?
40:01Yeah, so we, myself and Sabrina went off to do the branding
40:04And the name, Renoir Chocolat
40:08It was kind of a mix of
40:09Renoir Chocolat
40:10Yeah, so we
40:11It's supposed to be French, is it? Yeah?
40:13Yeah
40:14It sounded a bit like Del Boy, you know, with, uh, Monergy 2
40:18Yeah
40:19Yeah
40:20I mean, I just like the idea of the French word making it sound a bit more luxurious
40:24My initial kind of thought was to have a little bit more going on
40:27Because I think it is very plain and minimalistic
40:30Wasn't you involved in designing it?
40:33Um, I was but Sian's got experience in terms of buying luxury chocolates
40:36Yeah
40:37Okay, as the project manager, did you direct Khadija as to what you wanted in respect of the, uh, chocolate?
40:44Um, I did, I was saying that we wanted to go down the luxury route
40:47Mm-hmm
40:48And so I was hoping that there'd be kind of one out there quirky, new to the market flavour within the box
40:53I genuinely felt like I was making them a bit different
40:56So if, if other people didn't think that, then that's a shame
40:59But I've never had chestnut and raspberry
41:01Also, I've never had a mince pie chocolate before
41:03But again, I liked the flavours, so
41:05Anyway, you go to this, uh, retailer
41:08Sian, you kind of blurt out marketing campaigns
41:10Oh, yeah, how much? Between 50 to 100,000
41:13Where are you getting all this money from?
41:1550 to 100 grand of marketing
41:17I didn't
41:18They asked me the amount that we would spend, and off my head
41:20That was just what, I didn't know what else to say
41:23And then you go in there
41:24This, this is the funniest thing for me
41:26You go in there with, this is my product, okay?
41:30But actually, I can put a ribbon on it if you want to
41:33And also, I can print something over here
41:35And also, if you want to, I can make it green
41:38And also, I can actually change one of the chocolates
41:41And make them pink and put a bit of silver in it
41:43And also, I want to, and also, and also, and also
41:46You're supposed to be selling this
41:48Yeah
41:49Not all the other things that you can do with it
41:50Yeah
41:51Sabrina said that there was going to be something that could print on the front
41:53And there were just other elements that everybody checked in with
41:55I think all of us said about the potential to print something in the blank space
41:58For me, standing there, I could only really talk about the flavours
42:01And the, and the consumer research I've been part of
42:03The numbers and things, when they were coming out
42:05I was cringing a little bit
42:06Because I knew the retailer could see straight through it
42:08As far as I'm concerned, we had a big part of the task
42:12Doing the branding, doing the story, doing the background
42:14And we covered off most of the pitch for me
42:17So did I
42:18You talked about the ingredients
42:19The ingredients, how we created them
42:21And the consumer research
42:22And the consumer research
42:23And the consumer research
42:24It was still a lot
42:25All right
42:26Well, look, I'll tell you what we should do now
42:28Let's kind of find out if these retailers like this stuff, shall we?
42:32So, erm, let's start with Karen
42:35How did they get on with the online retailer?
42:38Erm, well, the online retailer quite liked the naughty or nice theme
42:44And with some tweaks, they said they would place an order of 750
42:48Right, good
42:50Claude, the online retailer for Collaborative
42:53Well, the online retailer didn't like the Renoir chocolate
42:57It didn't stand out enough for them
42:59And, er, they made no orders
43:02Hmm
43:03OK, Karen, let's move on to the major retailer then for Typhoon
43:08Well, the major retailer had real serious concerns with Santa's choco seduction
43:14That it was sleazy, sexist, and they'd be making no orders
43:17Hmm
43:18And Claude, Collaborative, how'd they get on?
43:21Well, they really like the product
43:23They like the packaging
43:25They like the branding
43:26They like the taste
43:27And they agreed they'd take an order for 7,000
43:30Oh!
43:31Oh!
43:32Oh, my God!
43:33Very good!
43:37Good!
43:38You OK?
43:39You all right?
43:40Yeah
43:41Well, 7,000, that's a big order, girls
43:45A big order
43:46I'll have to try these chocolates later
43:47Please do
43:48Anyway, I hope you haven't indulged too much over the last few days
43:52Because the magic of Christmas is about to continue
43:55I've arranged for you to have high tea at the Sanderson Hotel
44:00Oh, wow
44:01So enjoy yourself, big order
44:02Well done
44:03Thank you
44:04I'll see you on the next task, yeah?
44:05Thank you
44:06Good luck
44:07Oh my God, guys
44:16Big mistake, people
44:19The retailer hated it
44:22Because they saw it as sleazy, sexist
44:26So let me send you off with this note
44:29That whilst it was her that originally wanted this theme
44:33It is you that agreed it also
44:36Yeah?
44:37OK, off you go
44:38I'll see you back here soon
44:50Oh!
44:51Oh, my goodness!
44:52This is so sweet
44:54This is the treat before the real test begins
44:58Ultimately, one of the main reasons that we won
45:01Is because the chocolates tasted divine
45:03And that was all down to moi
45:05Do you think these are as tasty as Renoir Chocolat?
45:08No
45:09Doubt it
45:10I pretty much did everything in this task for us to win
45:12Came up with a name, designed the box
45:14Yeah, Khadija did the ingredients
45:17I'm surprised we could still eat this
45:19Considering we've been eating chocolate all week
45:21I could always find room for chocolate in my heart
45:23My eyes are on the prize
45:24I'm super focused
45:25I've never been more focused in my life
45:27And I'm really determined to push it for the final two
45:30The best Christmas present I could ask for
45:32Would be Lord Sugar's £250,000 investment
45:35Show me you're not going to get it
45:37If we'd have had a strong chocolate to kind of go off like I feel like that would have got us more orders
45:52You know, I'm not sure how that happened
45:54Sarah-Ann needs to go on this task
45:56She mucked up the flavours
45:58She obviously didn't communicate the market research
46:00And thirdly, she rambled on and on and on on the pitch
46:04I think the main thing was the seduction for me
46:07If you'd have told us, some people when they saw this
46:09The first thing they thought about was seduction and blah blah blah
46:11We could have thought, right, maybe the retailer's going to think that
46:14But is that not what you were going for?
46:16No
46:17But you were using the word seduction?
46:18No, absolutely, absolutely
46:19So that's exactly what you were going for?
46:20No
46:21How could you say it's not seductive when you've used the word seduction?
46:24They picked the most provocative, sexy character they could
46:26They used the word seduction
46:28And they're trying to say that if the consumer fed back it was seductive
46:31Then they would have changed the pitch, I just don't get it
46:34We were shot in the foot because we didn't have that information
46:37But I don't think we would have won this task simply because
46:40I think it would have been a lot closer
46:42When I go into the boardroom, it's all about saving myself
46:45I couldn't really care about the other two
46:46They've let me down on this task
46:48Now I need to go there and make sure I still get my tickets to our final five
46:50Yes, Lord Sugar
47:02Send them in, please
47:03What I can't get my head around, Camilla, is that you make your nut milk
47:20Why the hell did you put her in making the chocolates?
47:21I was 100% confident in Sarah-Anne's ability
47:22Why?
47:23Because she cooks regularly, she's very good upon flavours
47:36Because she cooks regularly, it's not the point
47:38No, I know, but I haven't got experience in chocolates
47:40You know, this is a professional kitchen we're sending you to
47:43To make some professional items
47:45This is a bit like making your nut milk
47:48Because she's a good cook, it's irrelevant
47:50I felt like in this task
47:52The more creativity was in the branding side
47:55That's where I wanted to put myself
47:57And where the main contribution was
47:59To quote Forrest Gump
48:01If life was like this box of chocolates
48:04I reckon we'd all be in jail
48:06Santa seduction
48:08I mean
48:10If I showed this to you with fresh eyes
48:14Would you not be saying to me now
48:16Oh yeah
48:18When you think about it in this day and age
48:20This is going to upset quite a lot of people
48:22Don't you think?
48:24Yeah, basically I didn't want that to happen
48:27I did want to keep it just cheeky
48:30Not as seductive as it did end up
48:33I did want to go with Daniel's name
48:35Just to kind of, just to make sure
48:39That he had some say in the matter
48:41The concept they did like
48:44Which is what I put forward from the start
48:46Yeah, but there was mild, mild concept
48:49Of, you know, naughty but nice
48:52Yeah
48:53It's a bit like carry on Christmas this thing here
48:55You know, back to the days in the 70s
48:58Barbara Windsor exposing herself and all that stuff
49:01Yeah
49:02You know, that's where you've gone
49:04You've gone backwards
49:05So, er, yeah
49:07I think the theme naughty but nice
49:09Is a good theme and I like the concept behind it
49:11But I was concerned about the use of the word seduction
49:14I did think it was a little bit too far
49:16Which leads me on to the point
49:18That I'm really disappointed on this task
49:20Sarah Ann's job was to obviously make the chocolates, make the flavours really pop
49:26That didn't happen
49:27She also had the job of going to the consumer research
49:30And when we had our chat before going into the first retailer
49:34She only told us the positives from the consumer research
49:37I hear what you're saying
49:38I think with regards to the consumer feedback
49:40It didn't come across as a negative in terms of somebody using the word seductive
49:43And it says seduction on the box
49:45So I can't see how that would have changed the pitch at all
49:47But Sarah, the purpose of the feedback is we can get fresh eyes
49:49It's going to be people with fresh eyes that are looking at that on a shelf
49:53In a retail shop, in a family supermarket
49:55That we knew we were pitching to
49:57The point we're trying to make is that from the first pitch we got the feedback
50:00And we were able to change our second pitch and adapt
50:02And as such we got orders
50:03But a family supermarket
50:04We knew we were pitching to them
50:05That's fine
50:06That's fine
50:07And using the word seduction to buy on a shelf
50:08Sarah, I understand that
50:09Sarah, I understand that
50:10However, the point I'm making is
50:11After the first pitch we did get that information
50:13We got that feedback, Camilla and I
50:15And we adapted the second pitch and we got sales
50:17For me, you know, knowing that three out of eight people said it was an adult
50:22When we were going for adult anyway
50:23We didn't know that
50:24Somebody used the word seduction
50:25But you need to tell us
50:26You came back and said everyone loved it
50:27It's exactly what it says on the box
50:28Everyone loved it
50:29People said the flavours were great
50:30I had about two minutes
50:31No, I didn't with the flavours
50:32I actually said about the flavours
50:33They actually said it was tasteless
50:34Yeah
50:35The brand was tasteless
50:36And the chocolates were tasteless
50:38Yeah
50:40Right, I think we've flogged this task at the moment to death
50:43Although I still want to talk to Karen about what she observed on it
50:49But more to the point, I will also refer with Claude
50:53Over his ten weeks of experience of coming across you also
50:58So I'd like you to step outside and when I call you back in
51:02At least one of you will be fired, okay?
51:11Daniel claims to be a branding expert, okay?
51:14But this thing is outdated, it's offensive
51:18Yes, he's very presentable, talks well
51:20He's done very well, I think, throughout the process
51:22I can just imagine they got carried away with each other's ideas
51:24And built up and built up until they ended up with that absurdity
51:27Don't you think Camilla should have stepped in and been the chocolatier?
51:31Considering that she is used to making stuff like her nut milk
51:35Actually, it started off so well with this naughty but nice
51:38The concept, but executed so badly
51:41But Sarah-Anne, a lawyer, what do you make of this young lady?
51:45Well, I've seen over the whole sort of ten weeks
51:48That she hasn't shown too much commercial nails
51:50The thing is that you talk about the packaging
51:52Which is terrible, but the product itself was bad
51:54So even if you could get away with the packaging
51:57The moment they taste the product, they're going to say
51:59Well, this is horrible
52:00This is horrible
52:01Yes, Lord Sugar
52:03Could you send the three of them in, please?
52:05You keep putting yourself forward as branding experts
52:21Who said so?
52:23What have you ever branded before?
52:25My own branding I've done myself
52:27And obviously I've done some branding throughout
52:29It doesn't make you an expert, does it?
52:30Where are you an expert?
52:31No, I don't think I've said I'm an expert in that
52:33But I do feel that I am strong on branding
52:35I don't think I've claimed to be an expert
52:37What about you?
52:38Yeah, unfortunately I think we got caught up in the theme
52:41And we ran away with it and immersed in it a bit too much
52:44However, in hindsight it would have made sense to take a step back
52:47And we should have toned it down on that basis
52:49I know, the concept is there
52:51But obviously I missed the mark completely
52:53And I hold my hands up
52:54I was swayed by, erm, by Daniel's
52:57So you reckon, oh, Daniel swayed you, did he?
52:59Only in terms of the, the name
53:01Did you sway her?
53:02I suggested names, it was to fit Camilla's brief
53:05She just said what she, she had a vision
53:07And I had to help her see it
53:08Sarah-Ann on the other hand
53:09She didn't give us enough information to go into the pitches
53:11She didn't give us the chance to speak
53:13How we would have had that, it could have been a different outcome
53:15That's ridiculous, that chocolate to the consumer
53:17Or that chocolate pot on the shelf, you know
53:19That the, the problem was with the image and the word seduction
53:22It was a little bit frustrating in the pitch
53:24I felt like, erm, Sarah-Ann was speaking over me and Daniel quite a lot
53:29But I felt like I didn't have a place in the pitch other than at the end
53:31You definitely did, it was the flavours and the consumer feedback
53:34And then also you managed to summarise
53:36Which was a really big part of the pitch, I felt like
53:38I felt like I was kind of rushed into it, I wasn't sure
53:40We were all rushed into it
53:42Who was responsible for the failure of this task?
53:45Um, Sarah-Ann and Camilla both wanted to go down this route
53:48Which I thought was dangerous, so I'd have to say it's one of those two
53:51Sarah-Ann
53:52I stand by the theme that we chose, the naughty and nice
53:55But I feel that the branding team, they picked the image and used the word seduction
53:59Which, you know, I, I absolutely would not have used that
54:02And it was the first thing that I said when I saw the billboard in the morning
54:04That I was shocked by the word seduction
54:06Camilla?
54:08Um, I obviously feel Sarah-Ann, you mucked up on the flavours
54:13Didn't communicate about the market research
54:16And then in the pitch it was just a little bit aggressive
54:19Hmm, well look, I think I've heard enough
54:23Camilla, there's one major culprit for this task
54:29You came up with this idea initially
54:32The others did not shout you down
54:35Which I suppose is a fault of them
54:37But nevertheless, you yourself carried on with it
54:41Daniel, you overestimate yourself on your branding ability
54:46I think you've made a major error here
54:48I mean, if you were given a direction by a sex shop
54:54To come up with a range of chocolates
54:57Yes, they would have said yes, you followed our brief
55:00But this was not what you were supposed to do
55:04Sarah-Ann
55:07Um, she makes stuff
55:10That is, you know, synergistic to being in a kitchen
55:14You should have actually put your foot down
55:16And said, absolutely not, I'm not doing it
55:19Um, and for that reason, you know, I find it very, very difficult
55:24Uh, to apportion the blame for this task
55:29I have to think about who's gonna be a successful business partner with me
55:34And I have concluded that, Camilla
55:39I say to you that you should have been in the kitchen formulating the, uh, the chocolates
55:45Sarah-Ann, you didn't communicate the feedback very well to the team
55:53The chocolates are tasteless
55:55And so it is with regret, Sarah-Ann, that you're fired
55:58You two?
56:11This was a bloody disaster
56:13An absolute disaster
56:15All right, well, you've made the final five, yeah?
56:20Go back to the house
56:22And start brushing up
56:24And I'll see you on the next task, okay?
56:26Off you go
56:27Thank you very much
56:28Oh, it's all right
56:29Well done, well done
56:30The failure of this task was down to the branding
56:38And that was Daniel and Camilla and one of them should have gone in my place
56:56I'm gutted to be leaving the process
56:59But that's not gonna stop me
57:00I'm just gonna continue
57:01And I'm gonna be an incredibly successful business woman
57:04I think Sarah-Ann could be at risk
57:08I think Daniel might be in danger
57:10However, I think Daniel will really fight his corner
57:13I'm actually feeling really nervous
57:16Oh, yes!
57:19Ah!
57:20Sarah!
57:21Oh!
57:25Sit down, sit down
57:26Tell us all about it
57:28I thought it was me going
57:29It was emotionally draining
57:31And it was just horrible
57:32How crazy to think there was 16 of us
57:35Now there's five
57:36Time to show Lord Sugar what you're made of
57:38Good luck, everyone
57:39Good luck
57:40Good luck
57:41But not too much luck
57:43Now, five candidates remain
57:50Lord Sugar's search for his next business partner
57:54Continues
57:56Next time
57:57Oh, you're making me cry
57:59Business plans
58:00Focus
58:01Under investigation
58:03Your ideas are all based around sex
58:06Simone, you're talking hot air
58:08Maybe they're slightly ambitious
58:09Slightly
58:10No, I think you're a pipe dreamer
58:12And in the boardroom
58:13It's a bloody big risk for me
58:15Judgment day
58:16I was doing this business before you were born
58:19I know a hell of a lot about it
58:21And you don't
58:23You're fired
58:24It's been a groundbreaking series in more ways than one
58:29The Doctor Who finale is at 25 past 6 this Sunday here on BBC One
58:33BBC One
58:34I can't remember my uni days
58:35Can you?
58:36BBC Three is here to remind us with a new drama, Clique, available now on iPlayer
58:42You're fired is over on BBC Two in a moment
58:44But stay with us here on BBC One for the news next
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