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00:00Welcome back. Safe Drive is back after the summer break.
00:04Here we are, ready here in the studios as always with lots of insights, news and of course guests.
00:11And who am I going to greet first? Paolo Artemi, Vice President of WIGA.
00:15Welcome back Paolo. Thank you Andrea. I'm here. Good evening everyone.
00:20But of course it's not just our, because this time Gabriele Conti, the Marketing Director of Jeep Italy, is also connected.
00:27Welcome Gabriele. Thank you Andrea for the invitation.
00:33Hi Colum and sorry I couldn't come and see you in the studio this morning.
00:37Okay, if you'll excuse me, come on, it's the first time you've connected, after all.
00:42And we know that due to unforeseen commitments, of course.
00:46In fact, thank you for finding the time to have another chat with us and the friends of Safe Drive.
00:52Um, Gabriele, okay, for you there's always a fundamental topic, of course it's not the only one.
01:02We will discuss others later in this episode, but if we talk about the market, satisfaction, and results,
01:09Jeep Avengers is still the leader, the leader in its BSUV segment, the leader among electric SUVs, and the best SUV in Italy.
01:17In short, let's say that there are many records, they are always there, very stable, but I always wonder, beyond the satisfaction on your part,
01:29but do you find motivation even when you meet up with each other in meetings, gatherings, and gatherings?
01:34Yes, then you have already rightly anticipated the success that I have had and that Ranger is having,
01:44which I remember was lacking years ago, the motivation.
01:49The reason I like to mention is because it is the first one designed outside the United States.
01:54In particular, it was designed in Italy, in Turin, by an Italian designer.
01:59So it is an even more Italian success, if we want to put it that way.
02:06It is a car designed for European and Italian customers, so it is compact and therefore perfectly suitable for city use,
02:13not only in Italian cities.
02:18It is a car, a 4.08, so it is absolutely compact.
02:23First of all, design, because we know very well that, especially for Italians,
02:30a car must be beautiful to be among the cars to buy.
02:34Then, I also consider the variety of what we call our customers.
02:41When we were boasting about the power supply, which was a 100% electric version,
02:46on the contrary, there was also a completely traditional and well-engined version.
02:58Then, after a year, we launched a mild hybrid and recently we built the version for the Mage engine,
03:04which is affordable because it is beautiful because it is cost-effective, etc.
03:09Also because every customer can choose the most suitable one,
03:12let's say, for themselves, from pure electric to petrol with everything that.
03:24Paolo is saying,
03:25So versatility is certainly a secret, it's clear,
03:29but this is not enough because versatility,
03:31well, today it is a word,
03:33a program that many are obviously learning,
03:36but the results are not always the same for everyone.
03:39And here is the charm of the Jeep brand.
03:42The Jeep is a synonym for adventure,
03:47it is a synonym for freedom.
03:56I must say that as vice president of WIGA I am particularly pleased about this
04:01because two years ago we awarded the Jeep Avenger as the car,
04:05so the journalists, the opinion leaders and the popular jury
04:08were right in choosing this BSUV segment because it had a sealed destiny.
04:20It is something extremely brilliant.
04:23What can I say?
04:24We saw it right,
04:27we got it right and today the Avenger shows its full potential.
04:33The reasons that had also driven different categories, right?
04:37We remember it in expressing this consensus towards the Jeep Avenger.
04:41These are the ones that you've heard Gabriele list as well.
04:43Yeah, yeah, without a doubt.
04:50The reasons are the elegance of the style,
04:53the safety of this car,
04:54the components that make it very safe,
04:56even if you want the sales approach.
04:58Yeah, the Jeep staff in this big universe called Stellantis,
05:12uh,
05:12positions itself in a different way in terms of offering to customers,
05:16the onboard finishes,
05:18uh,
05:18the details,
05:19uh,
05:20even if you want to search for details that truly characterize the Avenger,
05:24like a car that doesn't have an extremely accessible price,
05:27but that is still oriented more towards premium than towards a generalist object.
05:37We have made this list that demonstrates the great versatility of the Jeep Avenger range.
05:44Yeah, but then what are the most popular engines?
05:48Now I'm not asking you for a single percentage,
05:51which even at home is elusive and relative,
05:53but what is working best in the Avenger range?
05:55I can also give you the details if you want.
05:59Anyway,
05:59I know you're very prepared,
06:01absolutely.
06:03I wasn't going to give you the broad outlines,
06:05petrol and hybrid models split the market almost in half,
06:08leaving aside the electric version.
06:11Considering the entire Avenger range,
06:13let's say the electric version accounts for around 10 to 15% of sales.
06:18Hybrid models split the market in half,
06:20let's say,
06:21the more traditional clientele.
06:22Obviously,
06:26there are some customers,
06:27even more traditional,
06:28who go for the manual transmission,
06:30so they expect the petrol engine,
06:31the hybrid engine,
06:33but the hybrid,
06:33which is a mild hybrid,
06:35I remind you,
06:36so a hybrid that doesn't need to be recharged at the hill,
06:39also has an automatic transmission,
06:40and so there's another segment of customers who prefer this type of transmission.
06:44This also goes to show that in Italy,
06:51let's say,
06:52there are certain different customers and we have to try to satisfy them all.
06:58Finally,
06:59it had only recently arrived,
07:00so let's say the registration numbers are still limited,
07:03but not because it's not successful,
07:05in fact it's more successful than we expected.
07:07The first plates will be available,
07:10let's say,
07:11starting this month for the 4x4 version that we were talking about earlier and that you have in the studio.
07:17Absolutely yes,
07:18in fact we'll get there,
07:20and it's the next step,
07:21the next step we're going to take.
07:25Paolo,
07:25um,
07:26it's not the only example,
07:27honestly,
07:28that of Jeep,
07:29but this,
07:30let's say,
07:30versatility,
07:31this wide range with so many choices is also a message.
07:34This system probably works or can work anyway.
07:44Evidently it's also a message addressed to political decision makers in a phase that,
07:49apparently,
07:49is also a bit transitional,
07:51you know?
07:53Some dates seem a bit vacillating.
07:55Before they were very deep in the ground,
07:58now it seems to me that the foundations are shaking a bit.
08:00Well,
08:04here we are,
08:05we find ourselves living in an era of change that unfortunately is not at all clear.
08:15We know that we will have deadlines,
08:18we know that there are goals to achieve,
08:20we know that sustainable mobility is something appropriate,
08:23but also extremely necessary.
08:26And what can I say?
08:27Jeep is really motivating itself in all the fields in which it positions itself.
08:34There is an electric car,
08:36but it is not only in the Avenger.
08:38The possibility of having an electric car is present across the entire range.
08:43There will be an internal combustion engine,
08:45there will be no more.
08:47Things are changing with synthetic fuels,
08:50with biofuels.
08:54Technologies are changing because the extended range is coming
08:57and there may be some glimmers of hope for things to change.
09:01Well,
09:02we live in an era of change.
09:04From my point of view,
09:06talking about Jeep,
09:07what can I say to someone who wants to buy a Jeep?
09:11Because after all,
09:12this is what it means.
09:14Choose a formula that is as hybrid as possible,
09:17but not because you are buying a hybrid car,
09:20because you are making an investment.
09:21You can easily do this with a long-term rental,
09:27which is a hybrid formula,
09:29that gives you the possibility to return the car with the technology you bought today in 4,
09:343,
09:355 years and leave it,
09:36if things change,
09:37because politics wants something different.
09:39The person who gave you the car is the one who's holding the bag,
09:46that's it.
09:47We'll see it and Paolo mentioned it honestly too.
09:51The Jeep Avenger 4 for Allura,
09:53a great novelty,
09:54honestly.
09:56Well,
09:56let's say that it was perhaps a bit trivial to say it,
09:59but not too much,
10:00I think.
10:01A missing piece was exactly what was needed to complete the Jeep Avenger puzzle.
10:05Yes,
10:10because obviously every Jeep,
10:12every Jeep model must also have a 4x4 version and we were missing it.
10:21It is a 4x4 version built on a hybrid system,
10:24so we have a traditional engine,
10:26let's say the hybrid automatic transmission that we usually sell with two electric motors,
10:31one at the front,
10:31one at the rear.
10:35The one at the rear has the task of providing traction to the rear wheels,
10:41making it a 4x4 vehicle.
10:45It has a total system power of 145 horsepower.
10:49I would like to remind you that it is a hybrid that does not require charging at a charging station.
10:54I like to say that it is a lightweight 4x4 system because having an electric motor,
10:59therefore in the driveshaft,
11:01also means fewer mechanical components,
11:03lighter weight,
11:04and less skin on the vehicle.
11:05The Aveng 4x4 system is smart because it comes into play when needed,
11:14obviously,
11:15when I need to have traction at the rear as well.
11:20Then,
11:21of course,
11:22I can also decide to have it,
11:23let's say,
11:24during my journey.
11:27And this 4x4 is smart,
11:29and it is always available,
11:30always available because,
11:32why might someone,
11:33a potential customer,
11:34ask themselves,
11:35but having an electric motor at the rear,
11:37when the small battery of the hybrid system runs out,
11:40do I no longer have 4x4?
11:43No,
11:44in real time,
11:45so I as a driver don't even notice it.
11:49Well,
11:49the internal combustion engine,
11:51when the rear engine lacks electrical power,
11:53will also act as a generator,
11:55providing electricity.
11:59And so the fundamental thing is that if I need the 4x4 Avenger 4,
12:03it always has P-mode.
12:07Well,
12:08Paolo,
12:09let's say that,
12:09as I was saying before,
12:11there's a missing piece because associating or dissociating the all-wheel drive from the Jeep is a bit difficult.
12:16In short,
12:18it's true that now there's an audience that is perhaps no longer just purists like before.
12:24I imagine that the audience has expanded,
12:27but I think it's a must,
12:28as they say.
12:32But I have to say that there are no more purists,
12:34and that's why they made a Jeep Avenger that's easy to use.
12:43There are so many electronics,
12:44now you can actually go where there may be difficulties,
12:47a path,
12:48or rock to overcome,
12:49but you go with a car that can do much,
12:51much more than what 95% of those who buy a Jeep Avenger expect.
13:02And here,
13:03from my point of view,
13:04there is this extraordinary mix of human dimensions that allow you to move even in medieval cities,
13:09are extraordinary,
13:10beautiful villages.
13:14Then there is the possibility of driving on the motorway serenely,
13:17calmly.
13:19We know what the limits are,
13:20so exceed them,
13:21but be careful.
13:23There is no need to go faster than 150 kilometers per hour.
13:27And then there is this versatility,
13:31and versatility is what guarantees that at 2 o'clock in the morning you wake up because something has happened that makes you need to move.
13:37You take your Jeep Avenger 4 asterisk and there is a storm,
13:45there is torrential rain,
13:47we know what happens and there is a bit of snow,
13:49you take it,
13:50you go and you go safely.
13:51Of course,
13:57do not forget to have your hands on the wheel and your brain connected to it.
14:04Gabriele,
14:05we are in the final phase of this meeting,
14:07so I would like to take advantage of your presence to also take stock of the most recent developments of Jeep.
14:14What can you tell us about?
14:15Of course,
14:18we have the introduction of the new Compass,
14:20which is certainly a very,
14:21very important phase for you,
14:22so we would like to ask you for some more information on this too,
14:26but also if there is any news,
14:27perhaps some tidbits to tell about what Jeep will be from now on.
14:33Well,
14:33shortly,
14:34so we are talking about a few weeks,
14:36let's say,
14:37towards the end of the year,
14:38we will have the arrival at our dealerships of the new Compass.
14:44The Compass,
14:44let's say,
14:45is a model that has also marked the success of Jeep in Europe and in Italy,
14:49but not only.
14:54I would like to emphasize that the new Compass draws on the success of the Avengers,
14:58which was decided to design it in Italy,
15:00in Europe,
15:01just as happened with the Avengers,
15:02so the Compass that would be sold all over the world was designed in Italy.
15:08This is something we should be even more proud of and it is also new.
15:11The Compa will be the flagship of Freedom because it will have hybrid engines,
15:23plug-in hybrids,
15:24and also an electric one,
15:25so in this case too,
15:27there will be a wide choice for our customers
15:28and it will be a car that customers,
15:30both those who have already bought the Compact
15:32and those who are looking for a new CUV,
15:35a car or SUV that is not as compact as the Avenger,
15:37will undoubtedly find a car that is right for them.
15:51In the not-so-immediate future,
15:53so we are talking about next year or even later,
15:56we will also see the arrival in Europe of the Bagenerette and Reichen,
15:59which are two cars that are already available on the Italian market with electric cars.
16:03And the B is a flagship in terms of size.
16:14The Reichen is a car that can be reminiscent of the Vrongre or the Renegar in some stylistic parts,
16:18so very square,
16:20which will be mainly used off-road.
16:21Thank you of course,
16:25we look forward to seeing you with the Compass next time.
16:28At this point I would say that we are on schedule,
16:30so Gabriele Conti,
16:31I remember him,
16:32Marketing Manager of GP Italia,
16:34thank you for being with us.
16:36Thank you Andrea,
16:38thank you Paolo and thank you to all the viewers.
16:40Greetings also to Paolo Artemi,
16:42Vice President of WIGA.
16:43Thank you Paolo.
16:43It is always a pleasure to talk to Gabriele
16:46because having worked in this sector for 20 years,
16:49he really knows how to tell and see what is in cars.
16:54Congratulations Gabriele and thank you for giving me this opportunity to talk.
16:58Good evening everyone.
17:00Of course,
17:00and now we are taking a very short break.
17:03Stay there because then we will come with all the safe drive services
17:05and then with the third and final part which will be coming soon of course.
17:09Stay there,
17:09M.
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