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00:01I'm looking for big bucks. I won't be working, you will be working.
00:06Lord Sugar's on the hunt for a brand new business partner.
00:11The whole point of this is to prove that we can start a business with £250,000.
00:16This is not about chance in your arm. I want a business model, a business plan.
00:20I want someone who's going to go for it.
00:23Ready to fight for his funding, 20 aspiring entrepreneurs.
00:28This place is full of sharks. You've got a noose here around your neck.
00:32I am the judge, jury and executioner.
00:36On the table, a quarter million pound investment and a 50-50 partnership with Britain's toughest backer.
00:45Someone must think they're being clever. That is not a bleeding skeleton, okay? That's a skeleton.
00:50Right, guys, go, go, go.
00:52It's a deal worth fighting for.
00:54I am like three times worse as sexual as you are, Daniel.
00:56Great.
00:57Your performance is absolutely appalling.
00:59You basically just stole that diamond off him.
01:0220 candidates.
01:04I just feel so proud of what we have done.
01:0712 tough weeks.
01:09What do men dislike the most? Vegetables, waxing or cricket?
01:13One life-changing opportunity.
01:16You're fired. You're fired. You have got a lot, a lot to learn. You're fired.
01:20Laura Sugar is downstairs.
01:31Previously on The Apprentice.
01:33Now, one of you is going to be my business partner. And part of business is a negotiation.
01:37One day to find nine items.
01:41Diamonds. Oh, my goodness.
01:43At the best possible price.
01:46I think it's worth taking a little bit more time.
01:48Project manager Sanjay stayed put.
01:51An extra half an hour spent here planning the day could save us hours later.
01:54Solomon bagged some bones.
01:57I quite like the look of Steve over here.
01:59He looks like a skeleton for me.
02:01Oh, my goodness. It looks perfect.
02:02And for Roisin.
02:03Could we save 50 pounds and we have a deal?
02:05A gem of a purchase.
02:06Okay, 50.
02:0750 pounds. Super.
02:08On the other team.
02:09Oh, Shalom. How you doing?
02:11Daniel took the lead.
02:13Give me it for four. Just for four. For me, Yakov. Come on.
02:15And Felipe took a chance.
02:17Fully size.
02:18Yep.
02:19Anatomical skeleton.
02:20Thought right outside the box.
02:21I'm really proud of you, mate.
02:22Really good.
02:23But in the boardroom.
02:24What is this?
02:25A body blow.
02:26Someone must think they're being clever.
02:28Yes, it's a full size anatomical.
02:30It is not a skeleton. End of story.
02:32Sanjay came under fire.
02:34The fact that you went all the way to Stratford may have prevented us from getting some of the other products.
02:39But a win saved his skin.
02:41Whose bloody brainstorm was this?
02:43And Felipe took the fall.
02:46Felipe, you're fired.
02:48He became the 13th casualty of the boardroom.
02:51Now seven remain to fight for the chance to become Lord Sugar's business partner.
03:066am.
03:13Hello.
03:14Good morning.
03:15Lord Sugar would like you to meet him at Tate Britain.
03:17The cars will be outside in 20 minutes.
03:18Okay, pants.
03:19Guys.
03:20Everybody up.
03:21Tate Britain in 20 minutes.
03:22Let's go.
03:23Like the art value.
03:24I presume so.
03:25Maybe we're going to paint our own pictures and smell them.
03:26I don't think anyone will buy those.
03:28It's an art task, I'll tell you what.
03:29With my accent, I'm in big trouble.
03:30For me, this is big.
03:31We've lost too many tasks.
03:32I'm hoping statistically.
03:33You've got the worst record in the process, haven't you?
03:34Uh, second worst.
03:35Daniel's got the worst.
03:36The world.
03:37I'm in big trouble.
03:38For me, this is big.
03:39We've lost too many tasks.
03:40I'm hoping statistically.
03:41You've got the worst record in the process, haven't you?
03:43Uh, second worst.
03:44Daniel's got the worst.
03:45He's the hardest.
03:46Oh, you've gotta win.
03:47Well, it's an art task, I'll tell you what.
03:48With my accent, I'm in big trouble.
03:49For me, this is big.
03:50We've lost too many tasks.
03:52I'm hoping statistically.
03:54You've got the worst record in the process, haven't you?
03:57Uh, second worst.
03:58Daniel's got the worst record.
03:59We've gotta win this.
04:10That's the simplest rule here.
04:11We've gotta win.
04:12for me it's do or die if i don't win this task and i'm in for the fifth time i'm banging trouble
04:23there's that few of us that everyone is going to have to be able to justify
04:27exactly what they're doing on this task
04:31millbank home to world famous gallery tate britain
04:42good morning good morning sugar well welcome
05:11to tate britain built by sir henry tate to house his collection
05:19sir henry was an entrepreneur who made his fortune out of sugar and that's exactly what this task is
05:27all about premium puddings these take their inspiration from high-end dining but are then
05:37aimed at the mass market you are going to have to come up with a range of desserts and you're going
05:44to pitch them to three retailers that i've laid on and it's very simple the team that comes up with
05:53the most amount of orders will win and in the losing team at least one of you will be fired
06:01now daniel over the past few weeks uh we've had a little i suppose to put it mildly argy-bargy with
06:10your team so what i'd like you to do is to step over to this team here
06:16now rasheen i understand you want to go into the ready meal business so you're going to be the project
06:33manager on this particular task and katie i know you want to open a restaurant with me so you could be the
06:41project manager so everything clear yes well good luck i'll see you in the boardroom in a few days time
06:49off you go with over 600 million a year spent on chilled desserts premium puddings can produce a tasty profit
07:02teams must create their own pudding brand before pitching tomorrow to three leading supermarkets
07:12guys i'm absolutely over me joining you two i couldn't pop any more of bianca covering her back
07:19mate it's good to have you heading up her team i think we need to take a chance here in developing
07:25something premium but also original and new ready meal hopeful roisin does anybody else have any thoughts
07:33i've got an idea around um british inspired cheesecakes for summer i think we could have
07:38something like a tease cake instead of a cheesecake i do think the word tea would be nice to have a play
07:44on that word somehow you know tea like teapot or like tea that's kind of fun like yeah i do want tea
07:53in there down the hall this is what my business plan is all about creating things that people want to
07:59eat putting forward her recipe for success project manager katie we're not pitching it to a michelin star
08:06restaurant we're pitching it to a normal supermarket where people want what they like but with a different
08:12twist on it i'm really pleased to be project manager on this task this is right up my street my business
08:19plan is all about food and creating a healthy eating restaurant so this is perfect for me it makes sense
08:26given what my business plan is for me to go to the manufacturing and select the flavors and you guys
08:33are going to go and create their branding it needs to stand out on the shelf it needs to be not bland okay
08:42i'm definitely going to do the packaging and branding
08:46who feels confident doing the manufacture i'd love to do the branding i would quite like to be on
08:50branding i'm going to take bianca with me branding i just want to raise the fact that you know i don't
08:55drink tea i don't think i'll be the best placed i mean you've seen me in the kitchen if you feel you
08:59can't do it that's okay throughout this process i'll be very creative very very strong branding i don't
09:03i don't know where the strength and branding has come out well for the board game i branded it okay
09:09well let's move on then yeah absolutely you're okay with that bianca if i like that support the team
09:13effort who's pm roisin's pm why because ready meals are the core of her business plan she started off
09:21well but three minutes later she had her mind changed for her when solomon demanded to go on the packaging
09:27team and bianca was shoved onto manufacturing that's a bad start okay great let's go
09:3610 30. the team's hit the road to find out what's hot in the world of puddings
09:42yeah so can you like explain the tea concept like say chamomile tea yeah you taste of chamomile tea
09:48is that caramel flavor yeah so it does taste like carmely kind of thing not caramel oh that's what i
09:53was saying no no no not caramel oh what flavor chamomile are you a bit annoyed i think solomon likes to
10:01think he's a creative spirit yeah but i think often he doesn't have creativity that is valuable
10:09in north london katie looks for ways to give a traditional dish a twist so here's the truffle oil
10:18it's strong tasting john yes it's nice i like it here's the saffron you use a tiny amount
10:25small amount would create quite a strong yeah yeah user is an oriental citrus fruit a bit like a
10:32grapefruit it's very very sharply citrusy and tangy tangy katie's thinking about some very
10:39interesting very new flavors all right it's not like lemony a bit isn't it yeah yeah interestingly
10:45though she doesn't know what they taste like if she doesn't know and she wants to go into the
10:49restaurant business how on earth does she think the average customer to a high street supermarket is
10:53going to know east london hi sanjay hi sanjay nice to meet at a michelin starred restaurant well this
11:05is hopefully what else is going to look like all right mark and sanjay work on what type of pud to
11:12produce we're trying to get something that is going to be a bit you know have that luxurious feel to it
11:18but actually it's going to appeal to lots of different people so the saffron the truffle oil the lavender
11:23the yuzu the hibiscus familiarity for the consumer yeah if you give people something that they don't
11:30understand there's more than likely say i don't know what that is for the mass market pear and cherry
11:36and hibiscus in a trifle might make give that familiarity as well as giving a bit of an edge of
11:42something different as much as you want to create interest you don't want to scare people yeah absolutely
11:46set on trifle so i've thought of fancy full next cook up a brand name f-a-n-c-y full sweet bliss
11:59which was mine treat time which was mine a trifle nice or trifle good sweet pleasure sweet pleasure
12:08it sounds a bit raunchy to me it's either a dessert or a massage oh yeah
12:12in soho bianca and daniel go tea tasting for roxine's cheesecake what we've got prepared for
12:24you is a tasting through a flight of four different teas okay and so what you'll get is an idea of um at
12:31the high end the flavors are much more pronounced this particular oolong is an organic one from jade
12:35mountain in taiwan smell it first let the aroma go deep into your nose let it roll across all the
12:41areas of your palate and give it a good slurp to get the oxygen for it that doesn't resemble tea to me
12:48because i'm obviously very uneducated and i in in the world of tea right in general i'm no tea expert
12:57it was a little bit pretentious i mean i didn't really fit in very well there i think it's quite
13:00nice on the palette it's quite easy yeah very light very fragrant yeah sweeter flowery very good
13:06undertones oolongs are very complex they kind of really like bianca and bianca seemed to suddenly
13:11know all about tea what does it go with what would you like to see in this dessert with white tea it
13:17could be now like like peach or um apricot apricot okay
13:262 p.m time for the teams to produce their puddings
13:32oh that really was not full well that's great each must come up with three different flavors
13:40the first one that i want to try is to make um strawberry and hibiscus flavor
13:47is this edible
13:52ah that's horrible
13:53for bianca and daniel it's like glued on a chance to whip up their cheesecake
14:06these magical eggs or something
14:10the theme behind our product is tea green tea oolong tea black tea you know it's it's tea
14:17the first one's green tea and white chocolate it certainly smells good it's cheesecake with a tea
14:23twist in every one of them i understand it how it's going to look and taste is a different story
14:32way too much tea for me i don't think so no there's like pure tea in that i think because
14:37i want more tea really yeah well then we should leave it roughly like that then if i think it's too
14:42much and you think it needs more on the other team i don't know if we need an actual photo of a
14:48trifle on there i was thinking more just a graphic that represents it katie's boys bring their trifle to
14:54life the crisscross background i think that would be a really good background for our sleeve yeah i like
14:59that hi boys yeah so i just wanted to check on the name with you i've had a thought trifle is also a
15:08word for a little bit so you know you'd say oh it's a trifle something it means a little bit
15:14so yeah i thought a trifle different yeah i like that that's good send it fabulous i'm completely
15:21confident with the brands that we have produced i came up with the name a trifle different which i
15:26think is a really good play on the words this is coming together yeah i think we've done an excellent
15:31job i think it will stand out on the shelves and there's nothing about today that i would change
15:36take me to the boardroom now because we've got a winner refining her recipes the guy in the shop
15:45told us that saffron would go well with berries aspiring restaurateur katie i'm going to even half that
15:56is it supposed to dissolve no
16:05no i'm definitely being too over cautious with me suffer okay just be careful that's all we've got right
16:13i really like that i think the saffron's just not strong enough
16:31in south london can we try a few ideas for the logo that we have roshin and solomon pour their energy
16:38into teapot do you think we could try the leaf one more time just to see if it makes the tea kind of
16:42sound yeah yeah no idea i think that looks really premium because it's simple i did fight really
16:49hard to be the branding team i think i've definitely proved my worth maybe it does add another dimension
16:54to it roshin maybe she does think i'm a bit of a loose cannon but i've made sure that our branding's
16:59really fun i've injected personality into it if i was going around and taking a gift that could be
17:04something really nice you know even your girlfriend you could pop that in the post you just said you
17:08posted your girlfriend a cheesecake why not you could that's a nice gift you know i think i think
17:16that's cute i think that's something nice you know imagine if you i gave you this why do you find that so funny
17:23i'm actually much more confident i actually mean it tastes good i don't know if the team will like
17:36it i hope they will like it but more importantly i hope the people pitching to will like it for me
17:41that is probably the most important thing right now so we've actually created a cheesecake
17:46i'm very very pleased with the product i think it looks great it doesn't look artificial in any way
17:58really nice i'm really excited to show what we've got to the supermarket i think it's the right product
18:05and as long as the brand matches up i think we're under a winner puddings perfected absolutely smashed it
18:12packaging signed off yeah i'm glad i'm in the brownie well this is good you didn't leave me much
18:18choice about that the teams head home tomorrow pitch for sweet deals at the supermarkets
18:348am oh morning morning it's going to be an easy pitch to be honest with you because it's
18:41it is really good quality for both teams first peek at their puddings here we go for roisin teapot
18:51sophisticated cheesecake oh great how'd you think it looks like a proper product doesn't that look
18:57like a proper product it's a big bit sanjay yeah blimey putting their trifle to the test katie
19:04it's good isn't it it's really good it's so good you like it it's so good that looks like a product
19:09you would see you can imagine it on a shelf you'd definitely pay two pounds for that
19:15i'll do the first page yeah mark did the second one sandy did the third one absolutely fine fine
19:19brilliant perfect while katie takes a democratic approach i'm going to lead and i want bianca to
19:25do it with me roisin puts forward her pitching strategy daniel i know that you wanted to pitch
19:32i'm going to see how it goes in the morning and if it's a good formula i'm not going to change it
19:36okay you have a slightly different style and i'm not sure if that's appropriate for this so we'll
19:41see how it goes if you need us i'd obviously love to be involved but yeah yeah next product
19:49while half stay home to prepare their pitch i want this to be really slick which is why i think you and
19:55i are the best people to do it i agree the rest head off to test their pods on the public i really wanted
20:00the pitch that's the thing we both we both give pictures i desperately wanted a pitch and by the
20:04way i didn't realize when i joined this team uh rasheen's actually in love with bianca by the way
20:12what we're trying to do is doing a classic english trifle but giving a bit of a modern twist to it
20:19giving supermarket customers a taste of his trifle
20:22you like that yeah very nice sanjay i just like the balance of flavors it just goes well together
20:30what would you give out 10 um 10 out of 10. fantastic my middle name generous by the way
20:38i'm not sure about premium i mean i'm not sure it's distinguished from any other
20:42products i've seen on shelves it's not something i would shout about a couple of people have mentioned
20:47the fact that they're not sure if it would stand out on the shelves i just think it's too much okay
20:51too much going on but ultimately we need to see what the supermarkets themselves think you can
20:56actually really taste the saffron can't you yeah it's lovely which gives it a sort of um i don't
21:00know a bit bit of a savory flavor in west london to road test teapot
21:10daniel and solomon hello hey guys how's it going good how are you guys getting on yeah good just to
21:16let you know we've been stuck in a lot of traffic so we've literally just got to the supermarket
21:21i am quite concerned we won't be able to make it to the first pitch because of that
21:25okay okay look if you can't make it to the first pitch we're just going to have to go ahead
21:29cheers all right thanks so much guys are you concerned that obviously dan solomon won't be there
21:38i'm not at all concerned that dan solomon won't be there i really don't think it's going to make a
21:41difference no do you see it making any difference not in the slightest
21:44south london
21:50stocking over a million products for roisin and bianca mega store asda
22:01so good afternoon thank you very much for having us here today we bring you the tea infused cheesecake
22:06which we've called the teapot so here we have lemon and earl grey cheesecake the white chocolate
22:14and green tea cheesecake with coconut flakes and the peach and oolong vanilla cheesecake
22:22so who will buy the teapot the treat seekers obviously are a really important market
22:27you know the grazing consumers this is a premium dessert i don't get the indulgence and the luxuriousness
22:36you probably need to leave the tea bag in for a little bit longer if i'm honest i think you know
22:40that you've got really strong flavors with it i think it just masks the delivery of that and the
22:44brand is all about the tea next through the doors sanjay katie and mark
22:51a direct quote from one lady was as far as trifles go you're not going to get better than that there
22:58was a couple of questions here and there but nothing negative whatsoever really so ready yeah let's go
23:04and do it i'd like to introduce you to and share with you today our brand new luxury dessert a trifle
23:12different this is black cherry saffron and honey one lady in particular said that this is the best
23:20trifle i've ever tasted i really like two of your products your black cherry and saffron just leaves
23:26a strange taste um in my mouth afterwards which just it's not going at all katie's pitch to the big
23:32supermarket was not great it's overpowering and it doesn't actually enhance the flavor of that product
23:38anyway does it no crazy ingredient combinations are not what they're looking for and they're certainly
23:43not interested in saffron in their custard serving almost six million shoppers a week location for
23:54roisin's second pitch high-end supermarket waitrose the first one went well they asked a lot of questions
24:01but it went well yeah the pitch was pretty much seamless so i want to stick with bianca and i again
24:05with the pitch okay i can't put myself forward for any like ingredients no one is to say anything
24:10unless it actually adds value i want it to be really slick and professional no voices talking
24:16over each other or interrupting and again only if it adds value having a point where you know we've
24:20done the market research this is what we found then we can talk a bit about it to add a little bit to
24:25what we've done for the third pitch i think we could potentially look at that but i think right now we
24:28need to get in there okay the name itself the teapot you know it's a play on teapot it's you know
24:36referencing the tea infusion and also the pot that it actually comes in uh we think this is also an
24:42added value for the consumer as well and it's attractive looking it's reusable it has a variety
24:48of uses guys i'll tell you i i actually was one of the uh members present to the tea experts i'm not a
24:53big tea drinker if you like but it really did smack me around the face the idea of having green tea and
24:59these flavors so i'm not even a tea enthusiast but yet i really did buy into the concept of having
25:06these tea cheesecakes one of the interesting things about this is that tea is very delicate
25:11and cheesecake is quite a fatty dessert so makes the ability to taste it it's i mean obviously your
25:18palate may be slightly more sophisticated than mine so you're wanting to get hit a lot with the tea but
25:23myself who doesn't drink a lot of green tea really does taste it and we went we did the market research
25:28what we would say is that definitely we would take on board we can definitely deliver on the stronger
25:34punch your tea flavor less than five minutes before the pitch i've given them really clear instructions
25:39on what to do and they go in and do the opposite i know that you really want to speak and i know you
25:43really want this but just sometimes by your tongue because it's sometimes repetitive okay
25:51it's not about speaking for the sake of speaking i don't know when people are going to realize that
25:56i thought it was just a little bit embarrassing to be honest i felt you know was it not a bit
26:00monotone oh i'm sorry i just got a bit bored i literally got a bit bored we have to stop this you
26:08know you know before we get out of control it was going really well i was completely i quite liked the
26:13product before that pitch i felt like she undersold it she's put me off the product lunchtime
26:20pushing katie on personnel good guy great bloke but is sanjay the guy you want stood in front of the
26:28largest supermarket in the uk mark he was in the boardroom for not selling really yeah bear me in
26:37mind for the third one i've said it i've laid it out there hi hi sanjay and listen i've been having
26:48a think about this next pitch and i'd really like you to lead on this one so you want me to do the
26:55waitrose one now yes please my thought process is if you do the introduction yeah um then i'll talk
27:04through the actual product like i did in the last pitch hang on so so why am i so why am i not leading
27:10my own pitch why am i having to have help on my pitch given that i made the product i've got a really
27:16good understanding of it right i mean i'm confident like i'm confident in doing the whole pitch by
27:21myself to be honest right i'm perfectly able to stand up in a room and lead a pitch okay we'll see
27:28you there cool see you shortly bye bye
27:36i don't need to take tips from katie or mark in terms of pitching i'm confident in my own style
27:40i think i can just about remember the layers in a trifle so what we're trying to create is a modern
27:46twist on an english favorite and an english trap a classic if i just encourage you to have a look
27:58one of your customers a direct quote when they tasted this trifle in particular was as far as trifles go
28:05it doesn't get much better than that um okay i think i think something you going forward you need
28:12to really take into account is the amount of saffron um saffron is one of the most expensive
28:17ingredients in the world as you know have you used it for color or flavor both both because it's quite
28:23earthy um on the branding that it doesn't give me the signals that this is a premium range
28:31at this supermarket they sell some very high-end products um trifle's a big seller for them
28:36but the branding really let them down it doesn't feel top tier at all i'm disappointed
28:42it didn't look premium enough and it certainly didn't say luxury to them
28:48mid-afternoon
28:53with over 3 000 stores nationwide
28:56i want to inject more personalized into it okay but just keep it really snappy
29:01ridiculously snappy yes okay last chance for roisin's team tesco
29:09so why have we chosen tea we have identified tea infusions as the next trend to take over
29:14the dessert market and take the dessert market by storm
29:17the lemon is really really good really good i look quite tired but um yeah i'm tasting the tea as
29:29well okay for me i would buy it for a gift you know if i got back from exam leaving it in the housemate's
29:34fridge hi i'm daniel we uh did go consumer testing today the feedback was pretty good guys so a 22 year
29:41old uh this was a lady really good and i can really taste the green tea coming through so they like
29:48the product they like the look they're passionate about our brand as much as our team are and we hope
29:53you are too if there's any other questions guys or any other feedback we'd love to hear it what i like
29:58about it is you've taken the nation's favorite drink yeah and one of the nation's favorites desserts
30:02and you've blended them with a bit of fun yeah and uh and personality and uh and i like i like the
30:07packaging it it's very understated it's very confident very clear thank you thank you guys
30:12thank you have a good evening bye-bye
30:17straight away they should be like the flavors i mean that's what we want isn't it
30:21i think they've really thought about this and i actually like their presentation
30:24and honestly you know the woman left yeah she like winked at the end she winked at me
30:31come on let's get out of ourselves
30:34she'll be going for cheesecake business she generally winked at me yeah she winked to me
30:39that's a good sign that means everyone's fine she winked at me
30:42stepping forward for trifle do you go to the racetrack and leave your prize stallion in the shed no
30:56sales manager mark
31:01guys the luxury dessert market has just reached 1.45 billion pounds in uh yearly revenues and it's an
31:08expanding market particularly in the luxury dessert range
31:14leading brands are seeing sales as 35 million pounds and seeing annual increases of 20 pounds
31:21year on year in the last five years what's making luxury desserts popular people are wanting
31:29restaurant quality desserts at home that they can enjoy with their friends and families
31:33we've kept that in mind and in the design center of our our dessert a trifle different what we've
31:40tried to do and what we have done is create a dessert of restaurant quality that you can buy for
31:46your friends and family and enjoy at home sorry guys would you like some water yes please that would
31:53be great i'm very very sorry sorry guys uh and what we'll do is uh i'm sure once mark's
32:03has water we'll hand out the first um of the three trifles frankly that was mark's worst nightmare
32:10by god he was nervous so the second one that you've got now is the blackberry and yuzu
32:15finished with uh died yuzu fruit did you say died died sorry dried he stumbled he got confused mark
32:26should have held it together much better than he did it just feels like you're playing too much in
32:31in trifle land and traditional land in terms of its look and feel it feels just a bit every day that's all
32:36that was so embarrassing i couldn't get away if you can't i could tell you're struggling but i could
32:51pitch is over
32:52putting orders if any will be placed tonight results will be served up in the boardroom
33:22you can go through to the boardroom now
33:52the boardroom now
33:56good morning good morning good morning so summit i made roisin the uh project manager
34:05um and i understand your business idea is a food business yes that's right so how did you get on
34:11then what what did you do i see there's the name on there called teapot teapot yeah so you're
34:17the first people to make a chocolate teapot
34:19yeah right so how was the team split up then solomon didn't feel confident going to the
34:24manufacturing side so you didn't want to be in the kitchen solomon correct yeah i placed i want to
34:30place myself on the branding team i really thought that's where my skill set lies yourself to your
34:33project manager that's where your expertise lays yeah i think rather than pitching himself as having
34:39good skills and branding i think he said i can't be in the kitchen i wouldn't be any good in the kitchen
34:43that's another way i think that's yeah that's more the reality right was he a good choice then to
34:49take him with in the end i think the branding would have come out either way solomon did contribute
34:53for to small areas of what he did i think it was as well he eased himself into that role alongside you
35:00i thought he was bouncing up and down with little ideas i like the way he worked actually and and who's
35:06the target market for all this stuff then we had treat seekers we had grazing consumers who would
35:12consume grazing consumers who would consume grazing consumers so basically the weekly shop is a donkey
35:19or or or a goat are they or what we we did our market research and bianca and daniel actually went
35:25to a tea specialist what'd you do there so we spoke with the tea trader and a tea sommelier
35:30you've got a sore throat today daniel no no this was just why she's asking this has got a new stance
35:35this is your new um yeah kind of approach not at all yeah yeah so daniel and i went to the um the
35:42tea to speak to a tea sommelier and a neighbor tea sommelier yes bloody i've got these names coming up here
35:48today grazing consumers tea sommelier yeah no sugar to be honest that's part of the reason there he is
35:54oh sorry i'm sorry i was merely joking tell me uh roisin did you deliberately want to keep him away
36:01from pitching yeah i said to daniel i didn't want him to pitch because i wasn't entirely happy with the
36:06guy's contribution to the second pitch so i asked you wasn't happy with their contribution you didn't
36:11speak no you did speak you just added value when you spoke they were probably thinking what the hell
36:16are you doing here rather than holding the door open for the girls shouting doesn't help actually they
36:21they like daniel oh thank you nick yeah hallelujah all right enough said so let's move on to uh team
36:29tenacity you had sanjay's joined you um how did you enjoy joining this team sanjay i really enjoyed
36:36joining the team i think it just felt like i'd fitted straight in you did have a little dig at bianca
36:41though didn't you did you did i covering her back all the time pleased to get away i may have made a
36:50comment along those lines not may you did what um what did you choose so we decided to go with trifle
36:58so the first one was strawberry and hibiscus we decided hibiscus yeah and around madrid
37:03so you got your product you now go and do a little bit of market research before we go into
37:09pitches who did that i did that lord sugar did you get all excellent feedback uh majority of it was
37:16very good there was one or two comments about they didn't feel it would stand off the shelf but if six
37:20out of seven people are saying one thing and one person saying something different i've decided that
37:25the majority would be the one to go with actually what you should do is focus on anybody who says anything
37:30bad so what i've got a point i'll preempt that when i go into pitches with it with the retailers
37:37well anyway after that then you go to the uh first pitch and how'd that go one of the panelists
37:45particularly liked two of the flavors she wasn't as keen on the saffron but was really keen on the
37:49other two about not keen though she sure was disgusting inedible threatened the bin and then finally um
37:56we went to the giant supermarket chain yeah i i led that one lord sugar i to be honest with you i went
38:03in and dropped my bundle at the start and completely what do you mean dropped your bundle i just got a
38:07bit overwhelmed by the situation i wanted to do a good job so badly that i let that overwhelm me and
38:13even to be honest with you my toes were shaking in my shoes and it just the situation beat me that's
38:18surprising mark no it was very embarrassing lord sugar it was um yeah very embarrassing but it won't
38:23happen again nobody else is buckled um okay they've phoned in all of these uh retailers and they've
38:31actually given us what their orders are karen perhaps you would like to uh start off with the
38:41megastore here first of all well i hate to say this katie but they didn't like your pitch
38:48but they did like your product they hated the saffron so they won't be ordering any of that but with a few
38:53tweaks to the other two uh they placed an order of 13 500 units yeah yeah right uh nick how did the um
39:05how did summit do yeah well the megastore felt it was was niche in fact too niche for them it's a fat zero
39:15i'm afraid karen um let's talk about the uh high-end supermarket uh for tenacity they thought you'd
39:27spotted a gap in the market but it just wasn't premium enough for them on the branding so unfortunately no
39:34orders and nick for that um uh high-end supermarket better news
39:45a bit of work to be done order 5 500
39:53and well finally the large supermarket chain the giant supermarket chain karen again they were really
39:59confused about the branding didn't think it was premium thought the product was okay but the
40:04branding let it down and i'm sorry to say no orders
40:11um well nick finally with you the large supermarket chain
40:17subject to tweaking they thought it was wonderful 20 000 yes
40:2220 000 right that's good big order that is very very good so we have 25 500
40:34orders for summit and 13 500 for tenacity very well done very well done as your task
40:44uh was all about sweet things i'm sending you to sample some macaroons and martinis uh on board an
40:52exclusive yacht uh the same one that was used in the james bond film the world is not enough so enjoy
40:59it and i'll see you on the next task okay okay thank you nick
41:14yes go off now and have a little chat amongst yourselves um i'll call you back in here and
41:24we'll decide um who's going to be remaining in the process okay off you go thanks god sugar
41:30how are you doing congratulations congratulations thank you very much thank you
41:48cheers all right it was amazing yeah you feel a bit like james bond you look like james
41:55i do look a bit like james bond this feels really good this was such a huge task and not only did we
42:03win but we won so well cheers guys cheers guys i'm really disappointed really really disappointed
42:22i've never been more stumped as to what the problem is of course i'm under extra pressure if i want lord
42:31sugar to invest in a food related business with me i've got to show that i can create a food product
42:37i just hope that we track record and the process is enough to make sure i stay in it i'd be pretty
42:43angry if i left the process i don't think i've done i haven't done anything wrong mark spent all day
42:49preparing for a pitch which she then fluffed sure you can always do things better but i feel i've been
42:54an example candidate katie created the product so if there's a problem with the flavoring that's
42:59the reasons why they didn't order it then katie is to blame it's that simple
43:19yes lord sugar can you send the three of them in please you can go through to the boardroom now
43:30i asked you to make a high class pudding um clearly two of the major retailers uh didn't see it that way
43:55you went to the kitchen katie i put myself in the kitchen because of the three of us i felt i was
43:59best placed dessert and not my strong point but what i did do when i got to the kitchen was throw
44:05myself in like i have done on every single why are you asking to come into a business for me to do with
44:11food for example you've got this um saffron a it tasted horrible b it's quite clear that you have no
44:20concept whatsoever of costs either the amount of saffron that you put in there you'd leave yourself
44:25about two pence left for uh for making all the rest of the stuff my expertise lies in taking foods
44:32that are traditionally unhealthy and making them healthy and i've never claimed to be the strongest
44:37cook and certainly in this restaurant that i propose in my business plan i don't plan to be the
44:42chef there the saffron you know was was useless the branding which you two are responsible for was
44:49miles off beam they're not sure about the gingham and the splodges on the packaging look like someone
44:56had you know sneezed with a mouthful of custard bad all-round bad i'm also concerned to a certain
45:03extent with the third pitch i've seen mark be a lot stronger than he was yeah and that's why i put him
45:09in the third pitch because i don't think the pitch is any reason or order wasn't made we did miss the
45:14mark on the branding uh i can see that and we have that big concerns around the actual content in the
45:21trifle and how it how it tastes the main issue that's come up more often not is the old-fashioned
45:25branding and for that for the gingham and for the last year is no that's mark that was marked the
45:30gingham and the old-fashioned that was my suggestion eighty percent of the purchase decision is made by
45:47the taste of the product and we've got that wrong i've got the measure of this task now i want to
45:53talk about it anymore katie i don't wish to suppress uh people's enthusiasm but a sole trader you can be
46:02and don't make you an entrepreneur lord sugar my business plan is to open a healthy eating restaurant
46:08so people can eat out without feel like they're missing out on the foods that they love so this
46:13restaurant where is it going to be in sunderland there is a real need for something like this katie
46:19you know nothing about running a restaurant i worked in a restaurant from the age of 15 as a
46:24waitress i've worked front of house i've worked back of house yeah i've been to mcdonald's also
46:29but i wouldn't know how to run the infrastructure there sanjay you've spent most of your working life
46:36in banking circles okay and you are proposing a website business which has something to do with
46:44social networking with people in the fitness world there's 4.9 million gym memberships in the uk at
46:51the moment um taking those people and putting them on a network where they can connect with each other
46:56where's the money the money is based on paper impression paper click advertising you would also
47:01have people such as casey personal trainers who pay a fee to be a member of that website to be able to
47:06market them sanjay sanjay i think you are deluded in thinking that is a lucrative business
47:12mark are you all right have you have you given up on this process or what lord sugar i want to be
47:19here more than anybody else i i never fail in business i never ever fail we failed in front of
47:26tesco's mark lord sugar yesterday i felt as if my opportunity to show you my business plan was hanging
47:32in the balance of the pitch and i do really want to be here that played on me and i didn't perform as
47:37well as i would have liked to i believe i have been good i've always i've never been brought back into
47:41the boardroom uh on the failure of a task there's been a few occasions when i think people thought
47:45you should have been taken back into the board it doesn't matter it doesn't why wasn't he then
47:50because he's quite good at why you join an inmate i didn't speak when you were speaking and you were
47:55talking to ask me a question lord sugar 18 months ago i came to the uk and i started with one of the
48:00top digital agencies an internet marketing consultant selling digital advertising within one year i was the
48:06top internet marketing consultant in the uk for revenue growth in the uk in the uk i had seven
48:12staff under me and in 18 months i turned over 1.5 million all right okay
48:21look um i'm gonna have another chat with karen and nick uh they've been following you for the
48:27past 10 weeks step outside and i'll call you back in shortly katie completely clueless in the kitchen
48:40but the calming factor on many occasions the thing is simple hard graft regretfully is is not enough
48:49i think mark really pushed to go to the last big supermarket and he knew how important it was
48:57and unfortunately alan he choked hmm very unusual isn't it for you sanjay has spent his whole life
49:03in banking and i believe he wants some form of website in the fitness market alan it seems more of a
49:11whim than a business idea hmm yes lord sugar yes send the three of them in please yes okay lord sugar
49:25we'll see you now now now i don't wish to sound blasé here i don't wish to demean anybody and there
49:45are a lot of sole traders in our country they are the backbone of the economy they might make something
49:52like 50 or 60 000 pounds a year and pay two or three staff however having said all that i'm not
49:59interested in that market i'm looking for big bucks i'm going to invest 250 000 pounds with a young
50:06person into a business okay um that's going to grow it into something big so the margin sanjay you see
50:12where i'm coming from yeah where and where's your revenue so what your revenue is going to be so i put
50:18my projections to work up to a net profit in year five of 1.1 million pounds really yes uh that's
50:24impossible with pay-per-click pardon that's impossible i've given five there's five different
50:28revenue streams one of which is pay-per-click you don't think it's possible it's not possible banner
50:33advertising in that in that industry there's not enough so if you're listening i've just explained
50:38that a pay-per-click advertising is one of those and there are four other streams within my business
50:44plan that generate revenue katie you've been listening to this conversation i think with my
50:50business you're out of depth here as far as money is concerned i originally was one of the sole traders
50:55that you mentioned and i'm very very proud of that i'm ready to go to the next level now when i've
51:00looked i've worked really hard takes a couple of grand a week you know so so what you got staff and
51:05this that and the other might make a couple of hundred pound at the end of the week well sugar at the
51:09end of the day the business these guys are proposing is only that's a splash in the ocean that i want
51:14to create we could have a a very big business in a very short space of time what i have is a very
51:21strong client base i already have the database i already have the people that want to be part of
51:26what's a restaurant going to turn over in a year what 150 what have you got you you're good at sales
51:30but have you shown that you can actually do the internet marketing can you do the strategic
51:34i've got a business model that can be replicated in locations throughout the uk it's a business
51:40model that could go worldwide but i know what works and i know what people like i know this market
51:50look katie yeah you've been miss common sense a good organizer i would say but i honestly cannot see
52:00how a restaurant business starting from scratch in a very niche market is going to work with you and i
52:12and on that basis katie i do wish you the best of luck in your ongoing business
52:18but in this particular case it is with regret that you're fired thank you for the opportunity
52:24coming nick it's been lovely and thank you thank you good luck katie
52:47i'm really proud of everything that i've done in the process i think i've learned skills that
52:52i didn't even know that i had i've outperformed people who do these skills as part of their job
52:58every day and i'm really proud of everything that i've done here
53:08you know one of the easiest things for me to do today gentlemen is to just say au revoir to both of
53:13you mark why is your business proposition better than his because you don't you believe in his business
53:18it won't work lord sugar i work in that industry and to generate revenue from that it will look
53:23nice and it will be friendly for people you don't know anything about my business plans i don't see
53:26how you can start making how you can start telling saying that my business plan won't work when you
53:30don't know it's a niche industry it's a niche industry targeted fitness people i'm talking about
53:35generating revenue from advertising i will make a million pounds in year one will you do that i will
53:39make 1.1 million pounds in year five have you ever shown anything in terms of strategy direction
53:45a leaning team you can do sales mark but can you actually think things through run a team because
53:49you haven't done a very good job of it in the process so far selling you're great at if you
53:52want a salesman lord sugar mark's your man he's fantastic look you i'm waiting to hear about the
53:57money it's a great idea there's no money in it there is money in it you've got the pay-per-click
54:02advertising you've got fitness professionals once you've built up an active user base that is a
54:06database of people that fitness professionals can target to generate business i understand the
54:11database type of thing i'm six one half a dozen of another at the moment to be honest with you
54:24sanjay um you are an intelligent and clever fellow no question of it and you've done very well in the
54:31banking circles mark um you are a good salesman and the proposition that you're putting forward
54:41is all about sales but there are so many of you out there doing it
54:51sanjay i don't have the confidence in this website that you're talking about i really don't and so
55:00sanjay you're fired thank you very much thank you thank you good luck sanjay thank you
55:11thank you
55:17yeah
55:20can i speak again lord sugar no no no
55:23last chance
55:36thank you lord sugar go back to the house okay thank you very much thank you nick thank you
55:40good luck mate
55:53i'm really disappointed however i'm really proud of what i've achieved over the past few weeks
56:07and i've learned and demonstrated some skills that from a corporate banking background that i didn't
56:11know i had and i'm going to make sure i turn that into a positive
56:21i think mark screwed up completely but his previous task performances i think it's borderline impossible
56:28to let him go
56:28i think mark and katie are coming back you're welcome i think mark or katie and i think either
56:34one would be worthy of being here lord sugar is a pretty great guy he could just get rid of them all
56:42room for one more
56:44welcome back oh my goodness thank you you're the only one mark that's it that's it what last one
56:50i wish i had better news she's gone to look for katie yeah katie's gone no way i don't believe it
56:59are you serious that's it it was the toughest boardroom i've ever experienced um it's all about
57:06you now and your business plan it's not like what happened on the tasks this is the final five well done
57:13i wasn't going before daniel
57:15now just five candidates remain lord sugar's search for his next business partner continues
57:29next time i'm gonna put you in front of four of my trusted advisors business plans blasted it's a
57:36bloody disgrace i think you're busking this i see that has been deceitful battle lines drawn
57:42daniel's the best to go first why well if you go after him you'll look good won't you and in the
57:47boardroom it seems like they have a bit of a petty squabble going on a fight for the finish this
57:52business idea in your mind is a runner in my mind it is not you're fired
58:01daniel
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