- 22 saat önce
AgriCities Akademi Programında:
Prof.Dr. Nevzat Aydın Karamnoğlu Mehmetbey Üniveristesi Rektör Yrd ile
Bilim üretiyoruz; peki bu bilgiyi ürüne nasıl dönüştürebiliriz?
Akademi sahayla, sanayi bilgiyle nasıl daha yakın çalışabilir?
Bu programda, bilim ile sanayi arasındaki duvarları kaldırıyor,
iş birliği, ortak akıl ve somut çözümleri konuşuyoruz.
Prof.Dr. Nevzat Aydın Karamnoğlu Mehmetbey Üniveristesi Rektör Yrd ile
Bilim üretiyoruz; peki bu bilgiyi ürüne nasıl dönüştürebiliriz?
Akademi sahayla, sanayi bilgiyle nasıl daha yakın çalışabilir?
Bu programda, bilim ile sanayi arasındaki duvarları kaldırıyor,
iş birliği, ortak akıl ve somut çözümleri konuşuyoruz.
Kategori
🗞
HaberlerDöküm
00:04Dear followers of the International Association of Agricultural Cities.
00:07We are pleased to present the Eğrisitiz Academy Program.
00:10Today we are with our professor Nevzat Aydın.
00:13He is the vice-rector of Karamaloğlu Mehmet Bey University.
00:16Welcome, Professor.
00:18It's a pleasure to meet you, Mr. Mahmut Ali.
00:20Professor, today we will be discussing the relationship between university and industry, science, practice, and science-commerce.
00:27We have great respect for scholars.
00:31But there's also this point.
00:32Do scientists really remain confined to their own academic enclaves?
00:38That's the main problem right now.
00:40It seems like they haven't been able to get very involved in the practical aspects, that it's difficult for them to work closely with industry,
00:45There is a perception that there is a breakdown in communication between industry and universities.
00:51What do you say, professor?
00:53I definitely think that opinion is correct.
00:56Of course, there are many reasons for this.
00:59First of all, agriculture is a very challenging field.
01:02You are producing in a climate-dependent manner.
01:06As in all other fields, research and development is a very important factor in agriculture.
01:12As you mentioned, establishing a link between science and industry is inherently very difficult.
01:20This is difficult in technology, it's difficult in art, it's difficult in many fields.
01:27But we have to overcome this, and we are taking serious steps towards overcoming these obstacles.
01:35First, I would like to briefly define agriculture.
01:40The most important components of the definition are water, soil, and seeds.
01:45Now, if you were to ask me what the pinnacle of agriculture is in my 30 years of farming, my answer would be this.
01:56Our goal is to select plant species suitable for your climate conditions, produce high-quality products from them, and supply the market according to market demand.
02:07Because, as you all know, when you offer too much supply, that creates problems.
02:13Because when you farm, you use water and soil resources.
02:19So, the key here isn't fighting the climate, but adapting to it, right, professor?
02:23Absolutely, there are many great examples of this around the world.
02:27One of the best examples of this is Türkiye.
02:31As you know, many products in our country, such as hazelnuts, figs, apricots, and green lentils, have brand value.
02:43What we need to do is to offer these products to the world and to our country with the same quality standards.
02:54A significant portion of these are already being offered.
02:57Branding is a topic that has been emphasized a lot in recent years.
03:03We actually have a strong brand that has been around for a long time.
03:08We need to improve this.
03:09Our country's greatest asset is our climate diversity.
03:14Some of the business people who came to visit me here are from abroad and have invested in our country.
03:21They are also citizens of our country.
03:25For example, they say, "Our country is very beautiful, sir, we have a magnificent country."
03:31When I ask for an example, they say, "For example, a type of product."
03:37The Fasad project starts in our country in April.
03:42It can last from August until September.
03:44They say this is an incredible asset.
03:46No country has a supply system like this in its market.
03:51Why is collaboration between universities and industry so difficult now?
03:56First of all, we speak many different languages.
04:02We are the kind of people who like to speak with numbers, who believe that when we explain the scientific results, we will be appreciated.
04:11Industry is a commercial enterprise.
04:14They want to hear more trade figures.
04:20To be honest, we haven't been very successful at managing this so far.
04:26But as a university, we are quite good in several areas of agriculture as well.
04:33We also had the opportunity to present some examples of these at a symposium you organized in Erzurum.
04:46We need to present the advantages that the information we have will bring to trade, and the evidence for this, to the industry in a very clear way.
04:58The industry also needs to be more forward-thinking and patiently await these results.
05:04Because, as you know, in agriculture we are dependent on the seasons.
05:07When we want to test things, when we want to improve things, our hands are tied by the production season.
05:16You've launched a new product.
05:17For example, for this product to succeed in the market, you need to have 5 production seasons before you can release it to the market 5 times.
05:26In that sense, you are absolutely right.
05:30Many great ideas remain unheard and unused.
05:41So, professor, what is the way to overcome this?
05:46What needs to be done to speak the same language and find common ground for mutual benefit?
05:52I think both sides need to receive mentoring services.
05:55We need mentorship services to learn how to speak the language of business.
06:01We need to learn how to present our results in a way that will interest them.
06:08Businesses also need to receive services that understand us.
06:13Because R&D is the most fundamental input for every sector, if you want to be strong, you need to have conducted R&D.
06:26If you want to address the future, you need to do R&D.
06:30Research and development are essential for sustainable trade.
06:35When we set aside water and soil, the most basic inputs in agriculture are seeds.
06:43Research and development can and does be carried out both in water and in soil.
06:49But seeds are the most environmentally friendly solution for agricultural production in the world.
06:56If you ask why...
06:58If your seeds are disease-resistant, you avoid the need for pesticides.
07:04You get higher yields if your seeds have high data potential.
07:09If your seeds meet the quality criteria of the manufacturer, your manufacturer gets a much better product, and in the food industry, raw material quality is extremely important.
07:24While in many other sectors you have the chance to improve your quality through processes and so on...
07:30This industry is more limited in the food sector.
07:34Now, let's go back to what we said at the beginning.
07:37When a region produces a product for which its climatic conditions are very suitable and supplies it to the market in certain quantities, the following follows...
07:50It is necessary.
07:51Or, simultaneously, very strong R&D efforts are being carried out in that region to improve the quality, disease resistance, and yield potential of that product.
08:04It needs to be done.
08:06When you produce these, you can also export them to the world.
08:11Then, having an oversupply to the market ceases to be a problem.
08:18You can sell your high-quality, branded product to the world.
08:24In the product categories mentioned at the beginning of the program, we are able to sell our products without any problems.
08:33But still, our expectation is that they will become brands, and our goal is for them to be sold with higher added value.
08:42In this sense, we need to privatize our R&D efforts regionally or nationally, and we need to explain this to the industrialists.
08:57It seems like the professors are a little hesitant when it comes to scientists coming into the field, or when we feel comfortable and want to think about it.
09:09What is this concern, in your opinion, professor?
09:11So it can vary depending on the professor's own field of study.
09:18But there's a lot to be learned in the field.
09:21Many of our coaches are also on the field.
09:23Because if you want to develop products for your industry, you have to keep your finger on the pulse of your industry.
09:32So you have no choice but to go out onto the field.
09:36If you want to collaborate between universities and industry and serve the sector, you need to be in the field.
09:43Perhaps the solution will be to establish a connection between these two organizations.
09:50They also need to have some organizations.
09:52He won't take it from either of them.
09:54Also, professor, can we say that there is a certain security aspect to the business father?
09:58For example, a scientist develops a seed.
10:01So, he'll put it on the field, he'll test it there.
10:04It will multiply suddenly, but that scientist isn't receiving the financial support he deserves in this sense.
10:09So, in this sense, is it possible to establish an intermediary collaboration between universities and industry, between universities and commerce?
10:17What can the state do at this point, for example?
10:20What do you think about this?
10:22Absolutely, intellectual property lines are very new topics worldwide, but they are extremely new to us.
10:29Industry also needs to respect the intellectual property rights of the products that the university has produced.
10:37For future success to be achieved, organizations need to benefit from the rewards of that success in a balanced way.
10:48As you mentioned, of these collaborations, only one of the collaborations you undertook yielded positive results.
10:55But there's no follow-up.
10:56It's not sustainable if both parties aren't happy.
11:00Our biggest problem is that we are not able to achieve sustainability in many areas.
11:05Agriculture, as a sector, is one that depends on years and requires very long-term thinking.
11:14You've made a very good point.
11:17The parties must have reached very serious agreements respecting each other's intellectual property or rights.
11:28For a very sustainable collaboration.
11:32We are lucky in this sense.
11:35For example, in terms of universities, our city is very strong in terms of grain-based food production.
11:41In this sense, we also have good agreements as a university.
11:46In addition, our university specializes in precision agriculture and innovative processing technologies.
11:51Both the Specialized University and our President of the Council of Higher Education are paying close attention to this issue.
11:58He is personally following the results very closely.
12:01For example, we have carried out studies with some food organizations in our city where very good RG results were put into practice.
12:11We're looking forward to more.
12:13We are waiting to see the results.
12:15Of course, you should also know this, Mr. Mahmut Ali.
12:20We need to have gone through three stages.
12:24Firstly, as academics, we need to ask ourselves this question very often in our research.
12:32What is the purpose of our RG study?
12:36You're absolutely right.
12:38We don't ask ourselves this question very often.
12:40What will be the output when we create this RG?
12:43How can industry benefit from this?
12:46Or we have some RG results that we've imagined in our own world.
12:51But when you discuss this with an industrialist, you learn that our understanding isn't very good in terms of cost, supply, or the processes involved.
13:02In that sense, we need to shift to the right both for farmers and to discuss these ideas with industrialists.
13:10So we say we have a brilliant idea, that we'll achieve great things with this idea, but the industrialist tells you, "I'll process that..."
13:18Or, he says, "That's not possible, sir."
13:22Or even if it were to happen...
13:24Your idea is unfounded.
13:27Yes.
13:28Even if it were possible, I'm in business, and with this cost, I can't market this product," he says.
13:35Yes.
13:36This is the first one.
13:37We need to install this.
13:40Secondly, you can develop a wonderful product like this, in art and science, all over the world, as RG (Real-Oriented Design).
13:48You can produce a truly amazing result, but that doesn't automatically mean your product will be marketed, sell well, or be widely distributed.
13:59This is something that our marketers and art critics are well aware of.
14:10We have to accept this as well.
14:12So, when we, as an academy, achieve a very good result, it doesn't necessarily mean it will be marketed very well or put into practice.
14:22Even if the result is excellent, there are many such examples in the history of world science.
14:29Some truly excellent results have been found.
14:30It either remained on the shelves for years or wasn't very successful when it was first launched into the market.
14:38After we get past this stage, after we accept this as well,
14:42In the third and final stage, there's something else that...
14:45In this sense, Türkiye is a very strong country in terms of agriculture.
14:51Even if the scientific findings you've obtained aren't very strong,
14:56When you market it with a really good story,
15:02When you demonstrate that you are passing on a legacy from the past,
15:09You can achieve very significant successes.
15:12These are the things we call branding, which the whole world is talking about.
15:16That's where it all begins; if we manage university-industry collaboration very well...
15:24And if we protect this heritage,
15:28In the future, we have the opportunity to develop brands that are far superior to the brands we have now.
15:38This is where we are right now.
15:40Listen, you mentioned this story, right?
15:42What will the story part of the story be like?
15:45So you said it needs to have a story, right?
15:46that is, from the past,
15:49For example, I was once very happy when I heard that in an international TV series.
15:56They are offering figs,
15:58They say it's from Aydın, Türkiye.
16:00The world's best figs are featured in a TV series.
16:05That's how we are in the hazelnut industry.
16:07That's how we are with apricots.
16:08We support these with R&D studies,
16:12When we did their promotions,
16:15There are many popular things.
16:17I'm certainly not a marketing professor, but...
16:21Market emotions, not products.
16:23The slogan "Market history, not products" is very popular.
16:27We need to have achieved this,
16:30Because when we buy things,
16:33We expect certain feelings to be satisfied within ourselves.
16:38Because agriculture is our food, our security,
16:43the things we eat, the things we nourish ourselves with,
16:45I think these things will make it work even more.
16:49Professor, is there a problem?
16:52With your permission.
16:53If we were to build the system from scratch today,
16:56For example, how do we establish a scientific relationship?
16:59How do you think it should have been done?
17:02I believe that big goals in agriculture can be achieved through cooperation.
17:09And the goal-oriented university, the private sector,
17:17will be within the public sphere
17:19I would have preferred to see goal-oriented projects implemented.
17:24And depending on the success of those projects,
17:31by establishing clear success criteria,
17:34to the team that accomplished that project,
17:36I wish I could have ensured that the projects in the next phase were supported.
17:43We are facing a very serious threat of drought.
17:50Hopefully, the rainfall has been better this year and will continue to be better in the coming years.
17:56The solution to this problem is Mr. Mahmut Ali.
17:59those with defined goals,
18:01even the methods to be used are known,
18:05in cooperation,
18:09New projects will be supported based on your success.
18:15I am in favor of having an organization.
18:20Yes, you are absolutely right.
18:23For example, when we talk to the industry,
18:28We sometimes have a lot of difficulty getting along.
18:31But we have to educate ourselves.
18:35I said that was the last question,
18:37As a preliminary question,
18:38It occurred to me after this sentence.
18:40In this relationship, that is, in this communication,
18:43Is industry disconnected from the university?
18:46Is it disconnected from the university or from industry?
18:47So which one is closer to the other?
18:50Or what should I do, at least, to remedy this?
18:53This feeling can be experienced by both sides.
18:56So, if industry is very enthusiastic and motivated to do R&D,
19:02He is trying to cooperate with the university.
19:05When he doesn't get the answer he wants,
19:08The industry distinguishes itself through dedication,
19:11The university is leaving the question unanswered.
19:13The opposite can also happen.
19:16The university, according to the information I have...
19:17let it be transferred to industry,
19:19Let's cooperate.
19:20He is making an effort.
19:22At that time, it was necessary from the industry,
19:24when it doesn't receive attention,
19:26The university is able to experience this feeling.
19:28So it depends on the case.
19:30That's the answer to the question you asked.
19:33Sometimes the university can be indifferent,
19:38Sometimes industry.
19:39But for a sustainable relationship
19:43You emphasized it very well.
19:45The parties' rewards and penalties
19:49He/She needs to know it very well.
19:52And that they consented to it.
19:55Thank you.
19:55Thank you, finally.
19:57Since you agreed, please give me something.
19:59Thank you so much for letting me speak.
20:02Thank you very much, have a good day.
20:04We wish you all the best in your work, professor.
20:06Have a good broadcast and a good day.
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