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00:01The next 12 weeks will be the toughest of your life.
00:06Lord Sugar is on the hunt for the next big thing.
00:09This is an opportunity of a lifetime.
00:13Battling for his backing, some of Britain's brightest prospects.
00:17Come on, boys. Look at that. Your life depends on it.
00:21And then hit him.
00:22It's a deal worth fighting for.
00:24I can sense a bit of friction, actually.
00:26Daniel, was that on you?
00:27No.
00:27I was talking then.
00:29Twenty candidates.
00:31I've never been kicked in the balls by a goat, to be honest with you.
00:34Twelve tough tasks.
00:36This is a complete and utter joke.
00:40Just jump straight in.
00:41One life-changing opportunity.
00:44You're fired. You're fired.
00:45You've completely messed it up. You're fired.
01:08Not the first task.
01:16Do you want to revise your tactic? I think we just hold the price in the boardroom your pies ended
01:22up making a decent cross
01:24Vindication for Dan. Good job, buddy. Are you meant it was Tanmay?
01:29What the hell was you doing who got plucked your five?
01:408 p.m. I Don't feel like you got a chance to be a p.m. Because people are continuously
01:46talking for you
01:47Yeah, but you know what? I think there were clearly some gaps in Dan's project management and leadership
01:52I was just trying to highlight them and point them out. I think Connor has been speaking for a lot
01:57of people in here
01:58I think he potentially could be going up for a p.m.
02:02I'll get it
02:03That's right though
02:09Hello
02:12Hi, this is Big Zoo
02:14Your presence is required for your next task at the Crossnest Pumping Station
02:19Lord Sugar will meet you there at 8 a.m.
02:22Oh my god
02:23It's Big Zoo
02:25What's going on?
02:27Big Zoo just called to tell us to meet him at the Crossnest Pumping Station at 8 a.m. Tomorrow
02:33Guys, Big Zoo
02:36He's a rapper, entertainer, he has a Big Zoo show
02:38Big Zoo's big, bro
02:41I think it's an advertising task for his new song or something
02:44Big Zoo
02:46Come here, I haven't got a clue who he is
02:52In South East London
02:54Crossnest Pumping Station
02:57A Victorian engineering marvel with a practical past
03:17Good morning
03:18Good morning
03:18Good morning, I'm Sugar
03:19This place was designed by Joseph Bazalgette
03:24A Victorian engineer that introduced the city's first sewerage network
03:30Transforming the health of Londoners who had been drinking contaminated water for decades
03:36So for your next task I want you to create a campaign for a new bottled water
03:43You'll build a brand, shoot a TV ad, and showcase your product live on social media
03:51Now, I need to even the teams up
03:55Harry, where are you?
03:57Yes, Lucia
03:58Please move over to Team Eclipse
04:02Now, you've had a few weeks to get to know each other
04:05So I'd like you to choose your project managers right now
04:11TV, social media, pitching, confident with them
04:14But I need help with the branding and design
04:16I don't have a water bottle idea, but I'm happy to bring it to life
04:19You should put yourself forward, Conor
04:23Does anyone want to actually be a project manager first?
04:26I do, campaigns for promotion
04:28I feel like I can help you, but I don't do the social media bit
04:32Have you decided?
04:36Yes, I'll do that
04:37Okay, Team Alpha, who's your project manager going to be?
04:41I put myself forward, Lord Sugar
04:42Right
04:43Given his experience in social media, it makes sense
04:46Team Eclipse, same question
04:48Karishma
04:49Right, why?
04:52So, I'm a social media consultant
04:54And I've been present on social media for the last seven years
04:56Working as an influencer and content creator
04:58Okay, now, this is all about creating a bold brand
05:04Somebody who has achieved that is this gentleman here
05:10Welcome, Big Zoo
05:12Well gone
05:13Yeah
05:14Hi guys, doing? I'm Big Zoo
05:16You may know me as a rapper, TV chef
05:19But what some of you don't know
05:20Is I started a canned water brand two years ago called Drip
05:23We changed the game
05:24One thing we did is prove that water isn't boring
05:27Thank you very much for that
05:29You'll be pitching your campaign to this gentleman here
05:33And a panel of experts
05:35But ultimately, I will decide whose advertising campaign is the best
05:42Everything clear?
05:44Yes, sir
05:44I'll see you in the boardroom in a couple of days' time
05:47Off you go
05:51Two days to tap into the bottled water market
05:54By building new brands and creating campaigns
05:58I'm really grateful for the opportunity to be your PM today, guys
06:01Thirsty for a win
06:03I would really like to create a drink
06:05For people who are passionate about sports
06:07Content creator, Karishma
06:10I'm someone who's newly into fitness
06:11Looking after myself
06:13Going to the gym and keeping myself hydrated
06:15Only recently became a priority for me
06:16I think we can motivate people to actually get into the gym
06:20Through this campaign
06:20Which is a big one
06:21Which is a big one
06:22Like you're changing lives, but with water
06:24You know, it is a very simple product
06:25But if we can actually put the metaphor of transforming one's lifestyle
06:29It's powerful
06:31This is what I do every single day
06:33Brands give me an idea
06:34I turn it into real life
06:36And then I make the millions
06:37So that is exactly what I do day to day
06:39And that is exactly what I get to do today
06:42Well, everyone, thank you so much for selecting me as PM
06:44Setting out his strategy
06:47I'm definitely going to be listening to the team
06:49And ultimately collectively making a decision together
06:51Absolutely, mate
06:52Yeah
06:52First-time project manager, Connor
06:56First things first is to choose our target market
06:59Does anyone have any strong ideas?
07:01I think the commuter area
07:03I definitely don't drink enough water
07:04So could that be an area that we actually target?
07:07So I was thinking sports
07:08I'm being completely honest
07:09I think sports in general has rapidly grown
07:12But it would be really easy to promote it to commuters
07:15Yeah
07:15Everyone is getting into sports now
07:17So it's probably good to maybe go down that route
07:19Yeah, Roxy, what do you think?
07:21I feel like I'm drifting towards the commuting side
07:23Okay
07:24Does anyone feel extra strongly?
07:29Do we want to take a vote?
07:30Is that the quickest way to solve it?
07:33This is the first time Connor has been project manager
07:35And in the past he has controlled the team from the back seat
07:38But now he actually has the opportunity to control things
07:42He's putting everything to the vote
07:43I mean, that's all well and good
07:45But at some point as project manager
07:46You've got to make a decision
07:48So for commuters?
07:51Okay
07:51So collectively I think we're going to go with commuters
07:53All happy?
07:54Yeah
07:54Brilliant
07:55Perfect
07:57Next job for project manager Karishma
07:59So who here feels confident with social media marketing?
08:02Decide who does what?
08:04I do, that's what I do in my day to day
08:06Would you like to be myself team leader?
08:07I would love to
08:08Just on that
08:09Just with me having a marketing agency as well
08:12I do a lot of adverts
08:13I'd feel comfortable being able to lead the TV advert team
08:17I will be taking care of the TV advertisement
08:20And with me, Lawrence, Kieran, Megan
08:23Branding team will be Carrington, our social media expert
08:27Harry, Priesh and Andrea
08:30I want it to be eye-catching
08:32Bold colours, nothing boring
08:34Nothing ordinary
08:36As a team we voted for Karishma to be the PM
08:39Because of her social media skills
08:41And I'm actually quite shocked that she didn't put herself on that side
08:44So she could have just brought her social media expertise through on that
08:47I've got every confidence
08:49Let's make something extraordinary, guys
08:52Roxanne, do you mind if I put you on the branding team
08:54With Levi, Rajan and Den?
08:56Yeah
08:57Anyone on the branding team want to put themselves forward for sub-PM?
09:01Has anyone had any experience in branding?
09:03Has anyone created, like, a brand from scratch?
09:05Both
09:06So I've got experience in both areas
09:08Give Roxanne the rain?
09:09Keep the boys in check
09:10Yeah
09:10Okay, perfect
09:11I want it to be seen as the water bottle that you carry around with you
09:14Almost like the replacement of your phone
09:15I trust you with this vision
09:17I know it's a little bit loose
09:18But I trust you
09:2210am
09:24The teams divide
09:26While half pour their efforts into ad campaigns
09:29The way I do ads
09:30Is you're not selling a product, you're selling a feeling
09:32And people spend millions on a feeling
09:34The rest will build their brands
09:38Connor was a bit vague, I'm not going to lie
09:41But he said something to replace the phone in your hand with
09:44Bit of an ambiguous kind of, like, description from PM
09:48But I think, you know, we've got the right person in the seat today
09:51Would be fantastic
09:53South East London
09:55Base for both teams
09:56Leading design agency
09:58Ten days
10:00Hello
10:01Hi, are you alright?
10:02Good afternoon
10:02Hi
10:02Top of the to-do list
10:04I think the best one might be Thrive
10:06Nail down a name
10:07With the word Thrive
10:08I can imagine going to the gym
10:10It's bright, brand-in, colourful, poppy
10:12Also brainstorming brand names
10:15I thought maybe calling it North
10:16Because people always say the water from the North is better
10:19The other team
10:21Yeah, I like that idea
10:22What about, like, North H2O?
10:25Yeah
10:25It tastes better from the North
10:27It's an okay name
10:28But I'm just worrying the people who don't get it
10:30They're going to be like
10:31Well, I don't get it
10:32I think we could definitely make it work
10:35We can just make it fun and exciting
10:36Do you know what I think would be good?
10:39North H2O
10:40Supporting you to reach your peak
10:41Yeah, I love that
10:43But you're dividing demographics
10:45I'm just worried about the connotations of the North and South divide
10:48But then maybe in the logo we can do some mountains as well
10:51You know, we are supporting everybody to reach their peak
10:54I think it's tricky
10:55I think it's a bit of a risk
10:57Dan came up with this idea of North water
11:00Because water tastes better up north
11:02But actually they shied away from the whole original concept
11:06And it's now about mountains and peaks
11:08Well, if you only half go down that message, nobody will get it
11:13You either have to fully embrace it or drop it completely
11:16I think it does look clean
11:19I like the look of the peaks
11:21Yeah
11:26Across town
11:27Everyone's on their phone
11:29They're glued to it
11:30While Pasha pitches an advert aimed at parched commuters
11:33And there's almost like this angel that's got this bottle
11:37Everyone stops, everyone stares
11:40And it's like a gaze
11:42Yeah
11:42On Karishma's team
11:44I think the TV advert would be like boxing ring
11:47Someone gets knocked down
11:48They have a sip of the water and they come back up
11:50Estate agent Kieran plans a knockout campaign
11:53I love that so much
11:55Because I want people to feel defeated
11:56And then we pick them up
11:58So location-wise, I don't want to do gym
12:00You don't want to do gym?
12:01I'm not, no, it's too obvious
12:03I want to go to this like enchanted looking place
12:07How do you want to do like the box and stuff
12:09And like we don't have to be that literal
12:11I'm thinking like he's getting knocked out
12:13He's not getting knocked out by fist
12:14He's getting knocked out by the camera
12:15We see you hit the floor
12:17Bam, yeah
12:18I want somewhere with really exciting lighting
12:21He drinks this water
12:22And we have like a close-up shot
12:24Of his eyes just like powering up
12:26Like he is one
12:27Like he's
12:29Yeah, literally just like
12:30Like we want it to be performance-enhancing water
12:32I promise you guys I'll bring it to life
12:34I can see it
12:36I can just see what I want to do
12:37So like other opinions
12:40Thank you for sharing
12:40But I know what I'm doing
12:42And if you want to save a prop
12:44Boxers don't normally wear t-shirts
12:46I'm happy not to wear a t-shirt
12:47Yeah, I bet you're not
12:52Lunchtime
12:53For Connor's team
12:54Hey Roxanne
12:55A chance to check in
12:57So the logo is
12:59North H2O
13:01Our tagline is
13:03Supporting you to reach your peak
13:06We've got a few lines representing like mountain peaks
13:09So the mountains are actually showing that they're going to be reaching the peak
13:13Drinking this water
13:14Levi, Levi, sorry for interrupting
13:15It's just mountains are extremely jarring to commuters
13:18Commuters, you're thinking public transport
13:20You're thinking tubes, bikes, quickness
13:23I think it would make more sense once you see the logo
13:26But also
13:27If you're lost
13:28If you're lost, you know, you're finding yourself
13:30The only problem with that is
13:31You're not going to be lost on your commute
13:33And if you're lost on your commute
13:33You're probably unemployed
13:34We luckily have a very adaptable and agile team over here
13:38So we'll make it work
13:39But I do think it is quite the challenge
13:41To make north and the mountainous range kind of fit
13:44Especially when we're going on a commute
13:49East London
13:51Location for Karishma's boxing themed ad
13:54Oh my god
13:56An immersive cocktail bar
13:59Oh my god, it is Avatar, literally, wow
14:01Aiming to take the lead
14:03We've got director
14:04Megan
14:05Marketing expert, Megan
14:08Do you know when you can walk backwards but you zoom in?
14:11I forgot what that's called, I did it in media
14:13But can we try that quick?
14:14Yeah, yeah, yeah, we can, yeah
14:16Three, two, one, go
14:19That's nice
14:20Okay, here we are now with some movement
14:21Look tough and rough
14:22You're not having a good time here
14:23You're scared that you're about to get beat up
14:25Cool, and stop there
14:26And then can we have a close-up shot?
14:28Hang on, are we doing the punch with the camera?
14:30Not just yet, not just yet
14:30Right now we're just recording that he's scared
14:34I'm a bit confused why Karishma did appoint me to be the director of the ad fair
14:38If she was just going to lead it herself
14:40I actually did media studies for A-levels
14:43So I'm actually quite clued up with doing different camera positions
14:46She's just taking on the whole load by herself
14:48All right, three, two, one, action
14:53And then hit him
14:54Nice, nice, nice, nice
14:55You look like you're dying
14:56All right, Lawrence, come in with the towel and the water
14:58Open your mouth, Kieran
15:00Nice, nice, nice, nice, nice
15:01Okay, I think he's drowning
15:07Across town
15:09Backdrop for North H2O
15:10It's about three commuters on their journey to work
15:14A boat on the River Thames
15:16The angelic Rathna comes in
15:18Drinking North H2O
15:20At the helm
15:21Pasha, you're going to help me with directing
15:23Two captains
15:26And cue Rathna
15:29Which direction is this boat heading?
15:32North
15:32And cut
15:33Rathna, you're going to go up
15:34Sorry, just to interject
15:35Do you not think it's better to do the other wrangle from the view of Vanessa?
15:40So what I was going to do is just
15:41Oh, you're doing it twice
15:42Just repeating now the same one we did
15:43I think you are just going straight onto the boat
15:46Because otherwise that's just going to be too long
15:48Yeah, but that's where you chop a change at the end of tomorrow
15:50Do you guys want to walk on?
15:52And Rath, if you don't mind just recording from this as they pop in over the boat
15:57Yeah, perfect, that can cut there
16:00Okay, and cut
16:01Brilliant
16:03I think it is great to have Pasha there
16:05At some point we were being a little bit pedantic
16:07I do think you can go back and forth all day saying
16:10Shall we record it like this, shall we record it like that
16:11In a creative process like this
16:13You do have to make those decisions
16:15So if you could maybe record from here
16:16What are you doing now?
16:18Well, it's just Rathna drinking the water again
16:20But we've already got that
16:23On the other team
16:24I was thinking aluminium ball because it's recyclable
16:27Yeah
16:27It's got the cap
16:28Vessel in the can
16:29But are we all happy to go with that one?
16:31Yeah
16:31Great
16:31Next, a bold brand for their bottle
16:34So the colour we need to decide is the main aluminium bottle now, I think
16:38Yeah, I was thinking not primarily blue because that's boring
16:40Oh, what about more orangey?
16:42Um, hmm
16:43I do like purple as well
16:45Hmm, don't love that one now
16:47I was thinking like yellow
16:48Yeah, a very light pastel yellow
16:51Yeah, that's nice
16:51I like that
16:52I like that
16:53I think it needs to stand out
16:54I was thinking about incorporating just a really bold tap with a drip hanging out
16:59If I see a tap on a bottle of water, I think you're giving me tap water, why am I
17:03paying for this?
17:04Well, they know it's not tap water because it's in a bottle
17:07The team are not listening to me, sometimes I do have some great ideas
17:11And I've done marketing on my business and it says what it does on the tin
17:15Thrive, yeah, it's a brilliant word
17:17But unless we introduce something that says it's a bottle of water, it's not a good branding
17:23I just hope it's good, I'm worried
17:25Yeah, so do I
17:26It's very out there, but Karishma wanted something bold
17:28And it's all matching the colours
17:29Yeah
17:337pm
17:34Do we need a picture or something on the back page?
17:36Oh, hang on a minute
17:36I think a compass
17:37Yeah, it's perfect
17:39For both teams
17:40Uppercut, bam
17:41Guys, time really quick
17:43Last shot, one more time, just one more time
17:45Finishing touches
17:46North, page 2-0
17:48Bravo guys, well done
17:49Tomorrow, pitch campaigns that make a smile
17:58Flash
17:587am
18:01You heard it everyone sleep
18:02Not enough, but
18:03It's as tough as a tough
18:05For Karishma
18:06Let's have a look
18:07Let's get a drum roll going
18:08Let's get that
18:09The big reveal of her bottled water
18:18I'm not gonna lie, it's giving milk
18:20It's giving milkshake a little bit
18:24It's only like when you see this colour
18:25You think banana milkshake
18:26You think a little bit like a milky product
18:28It reminds me of in primary school
18:31When you have to do IT
18:32And you did that font with the gradient
18:34If I'm being completely honest
18:36I think it's a little bit basic
18:38I hope that's not bold
18:43The sub team have missed the mark slightly
18:45And I think we're gonna be overcompensating
18:48When we're trying to pitch it as water
18:49Because it doesn't look like water at the moment
18:52You just have to say that
18:53We are making a new innovative product
18:55There's nothing like this on the market at the moment
18:57Honestly guys, it's gonna come across as a dairy product
19:04Across the hall
19:05I'm excited
19:06On team north
19:09Love it
19:11Things go south
19:13I thought we had quite a clear vision of what we wanted
19:16Kind of like a mobile phone replacement
19:18That cool water vessel
19:19That you really want to have and keep and hold
19:22My biggest concern is the compass
19:26The compass is extremely jarring for commuting
19:29So one of the reasons why I wanted to put the compass on
19:31Is because it's almost like
19:33You know, whilst drinking this water
19:35You're heading the right way
19:36You're heading straight
19:37It gives adventure
19:39If we handed that to you and said
19:40This is for your hiking
19:42Yeah, that would be really good branding for hiking
19:45Why do we have mountains?
19:47It doesn't actually look like mountains
19:49No
19:49It looks like a chart of some sort
19:51It can tie in with the commute
19:54The branding that we've seen this morning
19:56Is absolutely diabolical
19:57If I do say so myself
19:58The logo doesn't make sense
20:01I almost feel like they've tried to sabotage this whole task
20:04For one reason or the other
20:05I think us as an advertising team
20:07Did quite well to kind of adjust
20:09Can I just interject? Sorry
20:11I think it does hit the brief
20:13Obviously, Connor
20:14You did say we have free reign on it
20:16100% I did
20:17I do think it's 100% salvageable
20:20We need to pitch today
20:22There's a lot of pressure
20:23Ahead of presenting to industry experts
20:25Everyone has different strengths in this team
20:27I know that
20:28Half of each team will promote their product
20:30Live on social media
20:32Megan, I would love for you to go over
20:35To the TikTok live side today
20:36While the rest edit TV ads
20:39Can I just make one suggestion?
20:41Obviously, it's up to you
20:42Whatever you want to do
20:42But when we voted for you to be PM
20:45It was because of your social media background
20:47I actually did media at A-level
20:48And I did a lot of editing
20:50So do you think it might be better
20:51For you to go over to social media?
20:54I completely get what you're saying
20:55But I feel like I'm very needed
20:57In the editing of this video
20:58There just cannot be two of me
21:00And I trust Carrington with a TikTok live
21:02She's done them before
21:03So go on there
21:04Just have a fun time
21:07The pressure on me as a sub-team leader
21:09At the moment feels like a ton of bricks
21:10To be frank
21:11I need to do really, really well in the live
21:14Or I might as well pack my bags from now
21:18I do think as I have experience in live streaming
21:20Specifically, it would be advantageous for us
21:22For me to swap over
21:24From project manager Connor
21:26A reshuffle for Roxanne
21:28Roxanne, I'm going to take the reins from you
21:29And for Pasha
21:30I am going to trust Pasha as sub-team lead
21:33A promotion
21:33Does anyone have any concerns or queries about that?
21:37I don't have experience editing videos, so
21:40Correct, I fully understand that
21:42However, I do think we all have the vision
21:43I have full trust in you after yesterday
21:46Onwards and upwards, let's go north
21:48Yeah
21:48Let's go
21:5110am
21:52Half of each team set off to conquer social media
21:56Listen, you can have a rubbish product
21:58And if your TikTok live is fantastic
22:01You can sell anything
22:02While the rest will edit their adverts
22:06Very disappointed
22:07It looks like a milkshake
22:09I think we, um
22:10Oh, sorry, Harry
22:11I forgot you were in the team
22:15South East London
22:16Edit base for both teams
22:19Hello, Ray
22:20How are you doing?
22:22Pulling no punches
22:23Is this just all our shots?
22:25Yeah, so put everything into the timelines
22:28Project manager, Karishma
22:29So this, I want to start with the motion immediately
22:32Should we get the scene sorted?
22:34Do you know what that would be helpful?
22:35Yeah, this is
22:36This is what we're doing
22:38So stop there
22:39Let's start there
22:40So I just want this bit
22:42Just want that bit
22:44We, not I, yeah?
22:46We just want that bit
22:47Yeah, we just want that bit
22:48Yeah, cut there
22:49Karishma
22:50Yeah
22:51Just a bit worried
22:51That we spent quite a lot of time
22:52Already with this clip
22:54We just need to have something
22:55That's finished
22:55Even if it's not absolutely perfect
22:58This will be done
22:58In the next two minutes
22:59And so if you play from here
23:03I'm feeling a little bit stressed
23:05As is everyone else
23:06Me, Lawrence, Harry
23:08Are all sat there like soft thumbs
23:09While Karishma takes over
23:11One thing
23:12Just with that writing
23:13Still water 500 millilitres
23:15You don't need to write 500 millilitres
23:16In the head
23:17Okay, fine
23:17Whatever you say
23:21Downstairs
23:22There's a few things
23:22That we need to do
23:24To begin with
23:24Making her editing debut
23:26We need to get the voiceover done
23:29And I think we need to pick the music
23:31Before we get into the editing
23:33Newly appointed sub-team leader
23:35Pasha
23:36Can we play through all the music
23:38That we've got?
23:39Sure
23:39Alrighty, that's nice
23:42Nice of it
23:43Do you want to be it?
23:44Yeah, nice
23:47No, it's going to be country
23:48It's going to be country
23:52Guys, don't you think
23:53We should edit the video first?
23:54We're going to edit it all
23:56In a minute
23:56We just have to make sure
23:57We're happy with the song
23:59So we can get that
24:01Agreed
24:02Okay
24:03Pasha's plan of action
24:05Basically to just jump into the music
24:07There's no real structure
24:08To the actual story
24:09That's the most important part
24:10Of the actual film
24:13This part's not going to start
24:15Yeah
24:16Should we get that
24:18Agreed?
24:18Yeah, let's do that song
24:19Yeah
24:19Now we need to get the voiceover sorted
24:22I want to include something about hydrating
24:24Why do we think of this?
24:25Why don't we start editing?
24:27Personally, I think that the editing of the clips
24:29Will be the quickest part
24:33Central London
24:36In one hour
24:37Teams will host live streams
24:39On global platform TikTok
24:42We lose them within three seconds
24:43If we don't have something fun and engaging
24:45To hook in an audience
24:46We want to make sure
24:48Everyone understands their branding or thrive
24:50And showcase their brands
24:53I have some experience in live streaming
24:55My idea is to open it as we close it
24:57Are you team Levi
24:58Or are you team Roxanne?
24:59By the end of the live stream
25:01One of these is going to get doused in water
25:03Right?
25:04You want to go the whole way
25:05To the end of the live stream
25:06To figure out who loses
25:07And who almost gets dunked in water
25:09Yeah
25:09Dan, I do think you should be like
25:11Fact finder Dan
25:12So Dan literally walks in
25:13And you give a really simple
25:15Or like water is transparent
25:17And then walks out of shot
25:18And I say, thanks Dan
25:20Yeah
25:21Let's go live stream
25:22Yeah, let's do it
25:23Let's go folks
25:2811am
25:29Tuning in to watch the lives
25:31Drink spot, Big Zoo
25:33All right guys, I think they're going live
25:35Along with other experts
25:36From the worlds of water
25:38Advertising
25:39And social media
25:42Stop scrolling
25:43And stop exactly where you are
25:45In just under five minutes
25:47You will get to decide
25:48Who is going to be doused
25:50And covered in water
25:51Is it going to be Roxanne
25:53Hello
25:54Or is it going to be
25:56Team Levi
25:57How are we doing everybody?
25:59Are you all right?
25:59A nice slick start
26:01I think it was a good idea
26:02To like hook
26:03That audience
26:04I want to know
26:05Who you want to see
26:06Dunked in water
26:07Is it Levi
26:08Or is it Roxanne?
26:09I like him
26:10He's good on camera
26:11He's got good
26:12He's like
26:12And deck
26:13Yeah
26:13I'm going to show you
26:15How to drink it
26:17Woo
26:18Taste test
26:19Live taster
26:20Okay
26:22That is incredible
26:23If I don't say so myself
26:26I'm here to introduce you
26:28The man with the plan
26:30And he is called Dan
26:32Oh
26:34It rhymes
26:35He's got quite lyrical there
26:37Lyrical miracle
26:38And he's got a fan
26:39I don't know
26:40Go Dan
26:41They brought the chaos
26:42Which can work in a live stream
26:44Water is the most consumed beverage
26:46In the world
26:47Woo
26:49Anything else
26:51Oh that's it
26:52Dan is done
26:52Dan wins
26:53Everything for me
26:54What a random dude
26:55Next up is Levi
26:56Please introduce yourself
26:57Go Levi
26:58How are we doing everybody
26:59I'm Levi
27:00I am the active commuter
27:02Our audience might be thinking
27:03Or looking forward to the dunking
27:05Rather than finding out about the product itself
27:08Right we're going to do one final countdown
27:10Levi
27:11Levi
27:12Levi
27:12Levi
27:13Levi
27:13Levi
27:13Levi
27:14Levi
27:15He's a strong house
27:17He's a strong house
27:18Yay
27:20Thank you everyone
27:21Please introduce you to your North H2O
27:23Supporting you to reach your peak
27:26Thank you very much
27:27Well thirsty after that
27:29I feel like the North H2O lot had a very engaging hook in their live video
27:35Very clear plan
27:35That is such an important part of live streaming and they definitely succeeded there
27:40I think the dunking will be the key takeaway from that live streamer
27:44Maybe not the product
27:45But still a really great effort
27:48Next to launch their water to the world
27:51Hello
27:52Hello
27:54Strive
27:55Hi guys how are we all doing
27:56We have an exciting new product to show you today
28:00Which is called
28:03FRIVE
28:05Like Bananary
28:06Yeah
28:07It's giving them up straight
28:08We are a fitness water brand
28:11Look at these bold colours
28:12Imagine when you're going to the gym
28:14Taking a selfie
28:14In your gym clothes
28:16And doing that
28:17With your six pack and all that
28:19Product's not shouting fitness though
28:22Still water
28:23500ml
28:24Easy
28:25Yeah
28:25In your bag
28:26Small
28:27It's very selly
28:28It's very selly
28:30They ain't giving me much
28:31It's getting a little bit repetitive
28:32Yeah
28:32FRIVE
28:33FRIVE
28:33FRIVE
28:34Sip to thrive
28:35And I feel alive
28:36I just had a sip
28:38And I feel alive
28:40Starting to run out of gas
28:42I think
28:43I think so
28:44Yeah
28:44You see it on the shelf
28:46You think wow
28:47Yeah
28:47Isn't this amazing
28:48Yeah
28:48They haven't given me a reason to stay engaged
28:50Yeah
28:50Hey guys
28:51Oh look at that
28:54Oh look at that
28:54Oh you're good at that
28:55You're good at that
28:56That's what everyone is doing
28:57Cheers
28:57Controlled chaos
28:58Yeah
28:59Is okay
29:00This to me seems like uncontrolled chaos
29:02It's a new innovative water bottle
29:06Trendy
29:06Sip to thrive and fill a roof
29:08Yeah
29:10They just didn't give me a reason to stay on the line
29:13Yeah there's no hook
29:13Perhaps if they'd maybe thought about the narrative better
29:17Maybe scripted things
29:18That would have helped them
29:21Back at the edit
29:22This is the boxing ring
29:23Ding ding ding
29:26Right let's do that again
29:27Wait wait wait wait wait wait wait
29:29As the boys add final bells and whistles
29:33Nice
29:34That's great well done
29:35Still stuck at the starting line
29:37Pasha
29:38I think we've got a good outline
29:39It's just that little bit that we need to sort of join us on a journey through the
29:46I need to tell you you've got half an hour
29:48It's okay
29:49How long are we on the video at the moment Raph?
29:52We're on 48 seconds now
29:53I'll just play through you telling me where to cut
29:55Where she's walking get rid of the walking
29:57So we don't need any of these
30:00Just take that cut there
30:01I think it's about short if you could just play that
30:03Cop that one
30:07Leave the reaction we haven't got time for that
30:08Yeah from that bit
30:11Supporting you to reach your peak
30:14Done
30:15That went so fast
30:202pm
30:21Hi guys
30:22Hi
30:22Before pitches begin
30:24I want it to be highly professional
30:26Very entertaining
30:27Very personalised and human
30:28For both teams
30:30Hi everyone
30:31A chance to check in
30:33I understand that I put a lot of pressure on you specifically Pasha
30:35How did it go?
30:37The only issue that we had is how many clips were filmed yesterday
30:41The amount of videos we had to go through was so many
30:43It was really time consuming
30:44I think I want you to be aware that we didn't even have a chance to do a full run
30:49through
30:49Like we literally had one to the last second
30:52What do you mean by a full run through?
30:53So you're not seeing it from start to finish
30:55We haven't been able to see it from start to finish
30:57But we did watch bits and bobs as it was getting kind of together
31:00Did the ad make sense?
31:02There might be a few things that might like be pointed out
31:04Not being 100% cohesive
31:06But we obviously really did try it
31:12Mid-afternoon
31:14Showtime
31:17Hello
31:18How are you today?
31:20Riding high from their TikTok triumph
31:22North H2O
31:24I am delighted to introduce our new water brand
31:29North H2O is targeting commuters
31:32Be that the busy workaholic
31:35Or the tired, worn down working professional
31:38Big Z looks a bit concerned
31:42What North H2O is
31:46When you're in your journey
31:50Throughout the hustle and bustle
31:54Whenever you start to fatigue
31:56Down in your journey
31:57Take a bit of North H2O
31:59And it will pick you up and elevate you back up to your peak levels
32:02He doesn't seem confident
32:04We kind of opted to go for a carton
32:06We were also thinking of going towards down the can route
32:08But you know the cans
32:09I feel like a lot of people are doing them at the moment
32:12And also if you have opened a can
32:14You're going to have to drink that in one sitting
32:16The carton
32:17You know you're not dissing up the cans
32:19I'm a can man
32:19I'm going to take that to my heart now
32:24So
32:26So without further ado
32:27Let's watch the advert
32:33Which direction is this boat heading?
32:35Lord
32:38Well this is your first time seeing it
32:40Yeah
32:40I've never seen that
32:47Excuse me
32:48What drink is that?
32:51North H2O
32:54Supporting you to reach your peak
32:57Welcome to the floor for any questions
33:00I'm Jolion White
33:01I am the Chief Creative Officer
33:04And founder of the creative agency 10 Days
33:07I just think with the ad
33:08I kind of feel like I saw something quite like
33:12Quite dull
33:15Imagine you're scrolling
33:16Would you stop if you saw that opening frame?
33:20Thank you for your question
33:22If I saw someone who looks like me
33:24On a way somewhere
33:25Really busy
33:26I'd come in the tree
33:26Like what's going on here?
33:28I get tapped on my shoulder
33:29And asking me where I'm going
33:30And with that attitude
33:31I've gone north
33:32I wouldn't know what's going on right now
33:34So I would stop
33:37Hi I'm Joanna Moncrief
33:38Head of Marketing at Canowater
33:40Given you've gone with commuters as your kind of target market
33:44What made you decide to have the Compass branding
33:47And the sort of slightly mountainous look?
33:51Yeah
33:51Yeah absolutely
33:54So with the mountainous look
33:55I mean it's as though it kind of might look like a mountain
33:57It's more representative of your journey going down
34:01And then when you drink the water
34:02It goes back up to reach your peak
34:04Thank you so much
34:05Thank you very much
34:06Have a lovely evening
34:08Wow
34:08Wow
34:09How are you guys feeling?
34:10It's so nice
34:11That was really hard to watch
34:13Yeah
34:14That was hard
34:15Yeah I think from my perspective
34:17They did a really good job at the live stream
34:19And none of that came through on the ad?
34:22No definitely
34:22It felt like someone in branding
34:24Had a very different idea
34:25It was something
34:25Yeah
34:26Yeah
34:27Yeah
34:30Next to take the stage
34:31Good afternoon everyone
34:33Thrive
34:35Thank you so much for joining us
34:37For the launch of our brand new product
34:39Thrive
34:41Thrive is about bottling that feeling of change
34:44Of self-improvement
34:46Of doing something for yourself
34:48That changes the world
34:49So that you can thrive
34:51I would like to introduce you to a concept
34:53That I like to call
34:54The Thrive Turning Point
34:56This is defined by that very second in your life
35:00Where you decided to stop being ordinary
35:02And stop just merely existing
35:04We're not just selling water
35:06We're selling the feeling
35:08The sensation
35:08Of walking away from the cusp of failure
35:11And challenging yourself
35:12Every single day
35:13To create change
35:15So with no further ado
35:17Let's have this video play
35:36I think we've smashed it
35:37That was good
35:38I really like the ad
35:39I think the ad was electric
35:41I love when you punch the floor
35:43And you was getting up
35:43And the water splattered
35:44The only reservation I have from it
35:47Is that it almost looks like
35:48The water gives you power
35:49Which I feel like sometimes
35:50Can be misleading
35:51Especially in the water game
35:52Especially when you had that final sip
35:54And your eyes opened up
35:55It's like, yo
35:56I'm awake now
35:58What it comes down to is
35:59And like we've all been saying
36:00It's a feeling
36:02That you get
36:02So you thrive
36:04You're hungry to do better
36:06It doesn't give you powers
36:07But it gives you
36:08Almost a sense of security
36:11Yeah, right now
36:13Who directed the ad?
36:17The ad was directed by myself, yeah
36:20It's pretty damn good
36:21Thank you, sir
36:22Yeah, it's pretty damn good
36:23Just want to come back to the bottle
36:26This is giving banana milkshake
36:28It just does feel quite childish
36:30Like, it's giving CBDs
36:32For such an adult ad
36:33To have almost a childish bottle
36:35Feels like a bit of a letdown
36:36Thank you so much for the question
36:38And the feedback
36:39That's really helpful to hear
36:40And we'll take it on board
36:41And it's appreciated
36:42Our main goal was being different
36:44And the fact you've pointed that out
36:45Shows that we've sort of hit a mark
36:47To some extent
36:48Thanks so much
36:50Thank you
36:50Thank you
36:51Thank you
36:55It was a very good ad
36:56It captured you
36:57It was interesting
36:58What we kind of agree
36:59Is give him banana milkshake
37:01Yeah
37:01It's definitely been banana
37:02Without doubt
37:057pm
37:05Well done, Krishna
37:06Let the ship well
37:08Pitch is over
37:10We said about the milkshake thing
37:11You knew it was going to come
37:12Yeah, we knew it was coming
37:13Yeah
37:13We knew that there was going to be challenges
37:15And obstacles that we had to overcome
37:16We took accountability
37:17Yeah
37:17And we tried to answer them
37:18With the best perspective that we could
37:23Tonight, back to the house
37:25Tomorrow
37:27Sink or swim
37:33Morning morning
37:34You all right
37:34Good G
37:35Yeah, not bad
37:36Do you feel confident that your team have done enough to win?
37:39The video was absolutely out of this world
37:42Because you were in it
37:43Yeah
37:46I'm sad you had to go up against me to be fair
37:48Oh, she talks a big game
37:50She does
37:51You seem to talk to talk
37:52Hope you can walk the walk
37:53I don't walk, I strap, babe
37:54Oh
38:02I'm not going home today
38:03And I will be fighting to my last breath
38:05Because this is what I do
38:07I'm feeling nervous about going into the boardroom
38:09As PM, it's easy to be the fall guy
38:11I will be holding my team accountable for their missteps
38:13There are some questions that I have
38:16My head's a bit scrambled right now
38:18I just don't know what Lord Sugar is going to think
38:20I just know I've done my best
38:22And that's all I can do
38:27You can go through to the boardroom now
38:42Well, this is one of my favourite tasks
38:45I spent a lot of my business career
38:48Creating adverts and marketing
38:50What I've forgotten about advertising
38:52You haven't even learnt yet
38:54So, let's start off with the clips
38:57Karishma, you chose to be project manager
39:00Is that right?
39:01Yeah, I create ads for other brands for a living
39:04Tell me about the ideas that you came up with
39:06So, I really wanted to go down the fitness category
39:10Just because it's such a vastly growing one
39:11For me, that was a clear vision in my head
39:15What I wanted to do with this
39:16Okay, and you came up with this name Thrive
39:19Yeah
39:19Now, when I see this, first of all
39:22It came across to me as if this was
39:24Like a milky type of product
39:26Yeah
39:27Yeah, the yellow looks like isotonic custard to me
39:32Quite frankly
39:32The reason for the yellow was to spread positivity and sunshine
39:36Is this yellow supposed to be sunshine, is it?
39:39Well, it's like a subtle yellow
39:41And I think when you
39:41It's very subtle, yeah
39:43We thought the same thing that you thought, Lord Sugar
39:45We thought it looked a bit like a milkshake
39:47We just had to do with what we had
39:49Hmm
39:50Well, let's take a look at your TV advert
39:57If you like to gamble, I'll tell you how you're mad
40:00You wish so close to me, do the same to me
40:09Hmm
40:11Thrive was appearing in the advert for Ciaran
40:13From what I can understand
40:15That's great, of course
40:15Yeah
40:16No, what I'm trying to say is the advert was all about Ciaran
40:19And yet, raging bull, it's not
40:22De Niro or Stallone, you're not
40:24Anyway, I spoke to the panel
40:28Electric advert with loads of energy
40:32It does, however, make you think that water gives you actual power
40:36Hmm
40:37Which is maybe a bit misleading
40:39So, with the fitness side of things
40:41You drink it as an encouragement drink
40:44But it gives you that motivation to go to the gym
40:46To exercise
40:47Yeah, but it's only water
40:48It's not like it's an energy drink
40:50Anyway, the social media, I saw that also
40:54Ciaran, you were sub-team leader
40:56Yeah, I do live streams quite a lot in my personal life
41:00We had ample energy
41:01They seem to really like the product
41:03Yeah, I've got some feedback
41:06A bit too much talking over one another
41:09But it's not very engaging
41:11Also, if I may, I think the reality is you were very hard on the sale
41:15And I suppose with your experience of life
41:18You could have done slightly better, no?
41:20I thought it went well, but that's
41:22Did you? Well, let me tell you what my panel had to say
41:25They said that one was better
41:27Yeah
41:29So, overall, good project manager?
41:31Yes
41:32Yes, I believe so
41:34I'd actually say that Karishma knew what she was doing
41:36I mean, I was impressed with the quality of her work
41:39I do think Karishma did a really good job
41:41The only thing for me is I did voice that I would like to be sub-team leader
41:45With having a marketing agency, I thought a lot of my skills were really valid for this project
41:50You're saying that your talent was not exploited in this task
41:54Yeah
41:54Karington is simply just stronger when it comes to social media
41:57Whereas Megan's strengths lie in advertising
42:00And that was said by yourself
42:01That's your opinion, is it?
42:02That's your opinion?
42:03No, no, no
42:03This was a statement made by Megan
42:05And I'm pretty sure we can all agree that that's how that went
42:07It wasn't picking...
42:08Yeah
42:08If Karington was weaker in a certain task, she wouldn't have been chosen
42:11Anyway, let's move on to Team Alpha
42:15Connor, you said when you became project manager that you bring ideas to life
42:21Correct
42:22So my history is in live streaming
42:24And I'm confident and comfortable in pitching
42:27Okay
42:27And you chose commuters
42:29And then Dan came out with this North, is that right?
42:33Yeah, that was my idea
42:34I wanted to do a play on words that the water up north is better
42:38Is it?
42:39Yeah, I think a lot of...
42:40Is that because it rains more up there?
42:42No, it's like a joke that a lot of people say
42:44Whenever they come down to London, they say the water tastes better up north
42:46Don't you think it'd be alienating people in the south?
42:49We did point that out
42:50That was exactly my point, Lord Sugar
42:52In the morning brief, I expressed that, you know, we could be creating a bit of a divide here
42:56Right
42:57The reality is, it would have worked well, Lord Sugar
42:59If my whole story concept had come to life
43:01But the fact there was a bit of divide in terms of...
43:03Anyway
43:04Anyway
43:04Then you ended up with this, yeah?
43:07Yes
43:07And then you got the compass on there
43:09That's correct, Lord Sugar
43:11So I propose the compass to the team
43:12And then also with the line on top of the north, it represents the progress chart
43:17I know some people had mentioned it does look like a bit like mountains
43:22When you were designing it, you said you wanted it to look like mountains
43:24Yeah
43:25It has nothing to do with the progress chart
43:27And if I may, when we separated into our advertising and branding team
43:30We never kind of spoke about it being the adventure themed
43:33I thought collectively we did kind of go against the story of the north
43:37Sorry, Connor, you did mention that you said you'd give full reign to us, like free reign
43:41No, I know, I did
43:42And in fairness, you also said that you've experienced in creating brands
43:45And when you saw that, was your reaction, what's this north and what's mountains all about?
43:51We were quite shocked
43:51Yeah
43:52All right, let's see this advert now, shall we?
43:57Which direction is this boat heading?
44:00North
44:07Excuse me, what drink is that?
44:09North
44:10H2O
44:11Supporting you to reach your peak
44:15Well, these are the experts, they said the advert was a bit old fashioned, boring
44:21Yeah, I'm actually extremely proud of our team, of how we pivoted to incorporate the branding name of North
44:26And kind of almost saying that the boat is going north
44:28We had to make do with what we had, it was just making it work
44:32Sorry, I disagree, I feel like you could have used the name North and done a bit more of a
44:37creative flair to it
44:39But we didn't know the name
44:39I personally do think it lacked creativity
44:41And likewise with yourself, I think, you know, you put yourself forward as dub team leader
44:45And you have experience in logos and designing
44:48Okay, so then you go and pitch, and you haven't done your homework
44:52Because a part of your pitch was, you know, canned water is old passé rubbish, you know
44:59You've got two people on the panel, Big Zoo and Cano, whose water is supplied in cans
45:06Not very clever
45:07It was actually brought up in our pitch by Rajan
45:10It was not good to impress them, you should do your research, first of all
45:14No, 100%
45:15Okay, so look, good team leader?
45:18Yeah
45:19Yeah
45:20What's that mean?
45:21Just feel like for the morning brief, we could have had a bit more to go on
45:24Right, well, look, I've seen both adverts, I've listened to the experts
45:30As you know, I was always going to make the decision on which the best advert was because of my
45:36experience
45:38I think that Eclipse's cinematography was much better than Alfa's advert
45:45I think Alfa's advert, to me, with due respect, was boring
45:51Looks like a 10-year-old's done it on his iPhone
45:55And so, on that basis, I'm going to award the win to Eclipse
46:00Thank you
46:01Thank you so much
46:02Right, off you go
46:04Back to the house
46:05Thank you
46:06Well done, guys
46:06Well done, sir
46:08And, uh, I think there's a talent agent out there for the remake of Rocky 5
46:15Oh my god
46:19Well done, guys
46:21Well, as ever, I'd like you to go away, talk amongst yourself, come back in here, and do a more
46:28deeper dive into what went wrong
46:30Off you go
46:31Thank you, Mr. Joe
46:38So happy, guys, that we won that
46:40Oh, Robbie
46:40Oh my god, what a relief
46:42We won on the video in the end, that's what made the decision
46:45As a content creator, it was huge for me
46:47You killed it, you know, both of you should be very, very proud
46:50Thanks, mate
46:50I'll be up for the BAFTAs this year, I reckon
47:00Do the branding team take accountability that they made a brand that looks like an adventure water?
47:05I just feel like for the branding side of things, you were quite vague with that
47:09Roxanne, you did say you had experience in branding, so I did leave a very vague and open brief
47:13There was absolutely no direction from Connor
47:16I feel like it's unfair if I am brought back into the boardroom today
47:19Lord should have said at the end it was a boring advert
47:22I do agree, it wasn't a most exciting video
47:24But I told him in that meeting, just to let you know, I have no experience editing a video
47:29Yes, the idea of the advert was mine, but the way that that was brought out, Connor really should have
47:34made that come to life
47:35Rajan, I do think unfortunately, the compounding of the compass onto the water vessel did leave us an extremely difficult
47:42position
47:42Yes, okay, the branding wasn't fantastic that you were dealing with
47:46But you know, one of the first things that you said as PM was, you know, I bring stories to
47:51life
47:51I'm disappointed with the branding, I'm extremely proud of the work that I did in order to make that work
47:56and to make that brand story fit
47:57However, it's extremely different than the vision that we agreed on
48:10Would you send the candidates in please?
48:23Well, I believe you lost because of branding and the TV advert, both very, very poor
48:31Now, Dan, you've got this name North, and you said, well, the thing was it wasn't executed as to my
48:38total idea, right?
48:41Why didn't you pipe up, Dan?
48:43I didn't, I did say many times that there was a lot of divide in the team that they wanted
48:47it to
48:48Who was dividing in the team then?
48:51The reason why we didn't apply his complete concept, Lord Trigger, was because it's a bit, you know, demographically prejudiced
48:58It's a running joke, people get it or they don't, it's 50-50
49:02So we decided to go away from Dan's water taste up north
49:05But still get the name
49:06I mean, put simply, the name North is meaningless if you don't use the concept
49:13Branding team, I would ask for some accountability here
49:16In all fairness, Connor, you were very vague with what you were actually wanting
49:21You were just like, you know, I trust you guys and also just kind of do what you want with
49:26your free will
49:27100% and when I took this role as PM, I said, I have no branding experience, I trust you
49:31You did say you have branding experience and I trusted you as a PM
49:34Well, I've got a beauty business, you know, I'm not like
49:36So you've created logos and designs before
49:37Now, when you look at this, when you look at this branding
49:40You would think that Christopher Columbus would buy this as an explorer
49:43Well, the logo looks like a road sign on the M6
49:46Quite clearly north of, it's all gone south, quite honestly
49:50Anyway, Connor and Pasha, I've heard that both of you were directing the cameraman
49:57And saying, do this, and then the other one would overstep and say, no, do that
50:02So basically, we had two directors, yeah?
50:05100%
50:06I feel like I did take a step back and I was letting Connor predominantly lead
50:11I didn't witness you taking a step back
50:15Can I just add really Lord Sugar?
50:18So when we met on day two, it was very out of the blue
50:22He sort of looked at me and said, Pasha, you're going to be doing the edit
50:25Now, I said to Connor, I've never edited a video, a branding advert
50:30So you're telling me he dropped you in it, is that what you're saying?
50:32I'm not, I'm not
50:33He went off to do the social media thing because that's what he does
50:38100%
50:38It's the only good thing it did do because your one was voted best by the social media experts
50:45100%
50:46Anyway, where do you think the fault with this project lays?
50:52In my opinion, I think the fault on this project lays more with the video team
50:57One of the first things Connor said was, I create stories into reality
51:01There was no reality here
51:03Right, well, Connor, as the project manager, can I ask which two people are you bringing back into this boardroom?
51:12Um, I am going to bring back Rajan and Roxanne
51:16Right
51:16I think it's very quick for you to throw me under the bus, but...
51:21Okay, the rest of you leave and go back to the house and the three of you stay here
51:26Thank you, thank you
51:31Well, look, you three are going to step outside, I'm going to have a chat with Baroness Brady and Tim
51:38And then you'll come back in here when at least one of you is going to be going today, okay?
51:44Off you go
51:44Thank you
51:44Thank you
51:50I think a couple of them had a lucky escape
51:53Yeah
51:58So, Connor, good talker, isn't he?
52:01Yeah, but actually no one in the team thought his instructions were very clear at all
52:05And what about Rajan?
52:07The reality is that Rajan was responsible for some grave errors in the pitch
52:11Particularly saying negative things that impacted some of the judges
52:15I think you're really going to have to narrow down on Roxanne
52:19I mean, she was in charge of the branding
52:22And the branding is, I'm afraid, I think, incredibly poor
52:26Hmm
52:27Yeah
52:31Yes, could you send the three candidates in, please?
52:44Well, Connor, no clear concept from the brainstorm
52:48No synergy between the ad and the product
52:52Our initial concept, which I'm pretty sure you both knew and were aware of
52:56That we were going for the mobile phone replacement
52:58Something kind of sleek
52:59That was kind of the concept
53:00I trusted you with branding
53:02Unfortunately, North H2O with the mountains and supporting you to reach your peak
53:06Does have a narrative
53:07And that is much more linked to an adventure brand
53:09And, Roxanne, more specifically, a sub-team lead
53:12I think you failed to take accountability for that, which I'm really disappointed by
53:15Because immediately
53:16Sorry, can I just interject there?
53:18Yeah, of course
53:18Because as a leader, I wanted to hear everybody's opinions and voices
53:22Levi threw in the bit about the peak
53:25Which, ultimately, everyone agreed on it
53:29Connor, you've gone into why you brought Roxanne here as being the sub-team leader
53:33I'm loving to hear your reasoning about myself
53:37No problem
53:37So, you doubled down on making an adventure brand
53:39You compounded it by adding in the compass
53:42You dissed Big Zoo's brand itself
53:45No, no, no
53:45I mentioned that we went for a carton as opposed to a can to stand out
53:50I think there's a way that you can elevate the use of the carton without putting down a can
53:54So, what you're trying to say is you brought me back because I put a compass onto a bottle
53:58Yes
53:59You think that we have failed this task because a compass was on there?
54:02Is that what you're saying?
54:03I think you made it extremely difficult in the pitch
54:05And I think it compounded
54:07Not the mountains
54:07Not the mountains
54:08All of this
54:09So, you agree that there are branding issues here?
54:11What you've achieved is that you've made tap ball to look exciting, quite frankly
54:18Branding, Roxanne, you have to take responsibility for it
54:23You're the sub-team leader
54:24I do take, you know, accountability for some of the, you know, the branding
54:29But, ultimately, I don't believe I am the failure of this task
54:34Where do you think the failure lays out the three of you then?
54:36I believe Connor
54:38Easy to point at a project manager, isn't it?
54:40Well, it's not just because he's the leader, that's not it at all
54:43The directing and the filming of the actual advert
54:47When me, Pasha and the editing team were going into the second day
54:50There was nothing for us to go off
54:52There was no notes
54:53That's not true
54:54That isn't true
54:55It was Pasha's vision and Pasha was the assistant director for a reason
54:59So, you're saying it's his responsibility?
55:01Well, he directed it
55:02Okay
55:02Yes, this week I took the reins at PM
55:04And I pivoted when we got the north
55:06I swapped sides over to the livestream
55:08I think we smashed that out of the park
55:09Was the video a little bit boring? Yes
55:11So, I do take accountability for that
55:13Right, okay
55:15I don't want to hear any more from anyone
55:16So, the way I see this, Connor, is that
55:21I'm impressed that you do take responsibility
55:24And you've taken responsibility for certain parts of the failure of this task, right?
55:31Roxanne, I think as sub-team leader on the branding side, you have a lot to answer to
55:38Rajan, to be disrespectful of the canned water to the two experts was a major boob
55:45I can't get to the bottom of whether you're shrewd enough for me
55:51But, Connor, whether you allowed the social media to distract you from the main business that we were supposed to
56:00be doing
56:01Could be one of the reasons why, regretfully, this task failed
56:07I've just got to do this on a gut feeling at the moment
56:12My gut feeling is that
56:20Roxanne, you're fired
56:23Thanks for the opportunity
56:25Thanks, Tim
56:26Thanks, by Nesbredi
56:27Good luck, sir
56:28Thanks, Lord Sugar
56:52I said, I've got a lucrative business and I can't wait to prove Laura Sugar wrong
56:58I mean, no one backed my vision, unfortunately
57:00I should have been PM, really
57:02Oh!
57:04Guys, I really hope that Roxanne's coming back
57:06Yeah, I actually will quiet if Roxanne doesn't make it home today
57:09I think Connor might make it back
57:11Hi!
57:15Good luck to you, my friend
57:17How you doing, boys?
57:18You alright?
57:19You too
57:20Oh, boys, you've gotta tell us what happened
57:23So, I mean, Lord Sugar felt that Roxanne was the person to blame
57:27The branding aspect wasn't fantastic
57:29and, you know, she was the one who got the finger
57:31Who do you think's on thin ice now, then?
57:33I think everybody's on thin ice
57:34But there's no room for hiding
57:38Now, 15 candidates remain
57:41Lord Sugar's search for his next business partner continues.
57:48Next time...
57:49I want you to make a bunch of money out of flowers.
57:52Petals.
57:53We've got 60 bouquets to make. We're only four down.
57:55Don't cut them too short. Don't cut them too short.
57:57Pitfalls.
57:58Come over and cheat yourself.
58:00Top of the crowd.
58:01And in the boardroom...
58:02You completely and utterly lost the plot.
58:05A pruning.
58:06You're fired.
58:09If that merely wet your whistle, head over to BBC Two for Unfinished Business after the figure skating.
58:15Let's be honest, it's the Olympics of drag.
58:18Battling for the crown, RuPaul's Drag Race UK versus the world is at the end of that red button.
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