- 5 months ago
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00:00I'm after workers, not shirkers. Winners, not whingers.
00:05For 10 weeks, 16 candidates have fought for Lord Sugar's approval.
00:11Action.
00:12Please listen to me.
00:13Just do it.
00:14Why would you walk off?
00:15Why are you still talking?
00:1611 have failed.
00:18You don't know what you're bloody well doing. You're fired.
00:20Absolute garbage. You're fired.
00:23Now, five remain.
00:26Who will get to the final?
00:28I'm going to be pretty blunt. I can't invest in you.
00:31For the chance to win a £250,000 investment.
00:36You're fired. You're fired. Unfortunately, you're fired.
00:44Previously...
00:45Good morning.
00:46Wowza.
00:47Your task this week is to produce a range of Christmas chocolates.
00:53Project manager Sabrina failed to think outside the box.
00:56We need to just go with it.
00:57That does not look luxury to me.
01:00In the pitch...
01:01Take the pants off and pull them up after.
01:03Sian bit off more than she could chew.
01:05How much money?
01:06So we would start with £50,000 to £100,000.
01:08Where did the £100,000 come from?
01:10I don't know. I don't know.
01:12On the other team...
01:13How's this?
01:14Camilla took the reins, producing provocative packaging.
01:18It needs to be sexy and sizzling.
01:20Love it.
01:22In the kitchen, Sarah-Anne bottled it.
01:24It's cleansing the palate slightly.
01:27And their pitch...
01:29It's quite sexist.
01:30...got frosty feedback.
01:32I could only taste the chocolate.
01:34In the boardroom...
01:35They agreed they'd take an order for £7,000.
01:37A sweet victory for Sabrina.
01:39You too.
01:40For Camilla and Daniel, sharp words.
01:43This was a bloody disaster.
01:44But it was Sarah-Anne...
01:46The chocolates are tasteless.
01:48...who got slayed.
01:49You're fired.
01:51Now, five remain to fight for the chance to become...
01:55Lord Sugar's business partner.
02:06One step together.
02:08Left two together.
02:09Oh, bloody hell.
02:10Left step together.
02:12One week till Lord Sugar makes his final choice.
02:17So, Dan.
02:18Bottom three for the first time.
02:19It was not a nice experience.
02:21Glad I made it out of there alive.
02:23How are you feeling about being in the final five?
02:25I am nervous.
02:26My business is like my third child.
02:28I'm going to get so defensive.
02:31Borderline aggressive.
02:33Two, three, four, five.
02:35This is it.
02:37Oh, my God.
02:38Go, go.
02:39Hello.
02:40Good morning.
02:41Lord Sugar would like to meet you first thing tomorrow
02:43at 122 Leadenhall Street.
02:45Please bring your business plans.
02:49Lord Sugar wants to meet us tomorrow morning.
02:51Bring your business plans.
02:52Ooh!
02:54Have you got any tactics?
02:55Win.
02:58Let's do it.
02:59Good luck.
03:01For the final five...
03:03Business has been profitable in its first month.
03:05One last chance to go over their business plan.
03:08Limited risk.
03:09Looks good.
03:10Yeah.
03:13Oh, it feels so good to have nuts back in my life.
03:16I've missed them.
03:18Law graduate Camilla Ainsworth
03:20has recently developed a range of flavoured nut milk drinks.
03:24Give this a blend.
03:26My edge is definitely that I'm a brand new business.
03:28I've been going less than six months.
03:30There's nothing like it on the shelves.
03:32If I was to slip up tomorrow, I would kick myself for the rest of my life.
03:37Ooh!
03:40That must be good luck, being covered in nut juice
03:42before the biggest interview of your life.
03:44Some people in this process have been brought up with a silver spoon in the mouth.
03:48I haven't.
03:50Swimsuit designer Sian Gabidon has been running her business for two years.
03:55I can definitely see Lord Sugar Room with these.
03:58I'm just a girl from Leeds.
03:59The £250,000 investment would change my life.
04:03I still can't even believe that I'm here.
04:05Winning this would be the absolute icing on the cake for me.
04:11They're going to love this.
04:12Daniel Elahi has produced a soluble powder he believes can alleviate hangovers.
04:18Divine.
04:20The former banker has been a top seller throughout the process.
04:23Cheers.
04:25I don't see any of the remaining candidates as competition.
04:28I believe in my product.
04:29It's proven in the market.
04:31Absolutely flawless.
04:32Getting into the final five was a must.
04:34Now I need to win.
04:37I can't win against the wall, but I still try.
04:39Tennis events organiser Sabrina Stocker has had several close shaves in the boardroom.
04:46I've been in the bottom three three times.
04:48Lord Sugar has seen something in me, which is why he's allowed me to stay.
04:52And now I need to show him that I have got a business plan and that he kept me in for a reason.
04:55Oh!
04:58Oops!
05:00Peterborough based cleaning company boss Khadija Khalifa.
05:04Pink for sink.
05:06Has come under fire for her management style.
05:08I have realised that I might come across in the wrong way and since then I've not been aggressive.
05:14I get on with everyone, but I'm still strong-willed and I say what I think.
05:18I've got so much riding on this.
05:20I want the best for my two daughters and I need to win.
05:29All gone.
05:30Six a.m.
05:38Oh!
05:42Oh boy.
05:44Wake up!
05:46Daniel, it's interview day!
05:48It's lucky I wasn't sleeping naked, isn't it?
05:50Let's do it.
05:52Smug me.
05:54Today's the final push.
05:55Otherwise we're going home.
05:56There's no option to your home.
05:57We've gotten so far.
05:59I am here to win.
06:01Looking good.
06:02Time to charm these interviewers.
06:14I'm not very too sure what to expect.
06:16But I believe my business plan, so fingers crossed.
06:18I know my business better than anything else, but they are going to rip it to pieces.
06:23You know you spell the word company wrong?
06:24No, I haven't.
06:26I think Daniel's going to get ripped to shreds.
06:31That's a bold statement, Sabrina.
06:33I just hope everybody holds it together.
06:35Yeah.
06:36I'm just not going to cry.
06:37I'm not crying at all.
06:41Destination.
06:43A modern icon of London's skyline.
06:4848 floors of world-beating business.
06:51Good morning.
06:52Good morning, Lord Sugar.
06:57I'm not j coated in business.
06:59I'm not j coated in business.
07:01No.
07:05No.
07:07No.
07:08Good morning.
07:19Good morning, Lord Sugar.
07:21Now, as you know, I've already invested £2 million of my own money in eight winners.
07:28And I'm about to invest another £250,000 with one of you.
07:33But before I do, you're going to be interviewed by four very, very trusted business advisors.
07:41There'll be nowhere to hide.
07:43So you better hope you've dotted those I's and crossed those T's.
07:47So, hand your business plans over to Claude and Karen.
07:56So, I'll see you in the ballroom tomorrow,
07:59where I'll decide which two of you will be going through to the final.
08:04Good luck.
08:05Off you go.
08:06Your business plan lists key magazine contacts.
08:26These are contacts that I know I would have to approach.
08:29I publish one of these magazines.
08:32OK.
08:33And the two people that you've listed as contacts haven't worked there for more than a year.
08:37OK.
08:38You haven't done your research very hard at all then, have you?
08:43Breaking down the bravado,
08:46boss of a billion-pound media agency, Claudine Collins.
08:50When you applied, you said this.
08:53Will you read this out to me, please?
08:55One night, we had 30,000 behind the bar.
08:58The sparklers would come into the table all night.
09:01Behind the sparklers, you get a load of girls, and it was awesome.
09:05You sound like a prize imbecile to me.
09:09For ten weeks, Claude Littner has tracked the candidates' every move.
09:15Right, Camilla, we've got this marketing thing
09:17with all this no-naughties nut juice...
09:19Yeah.
09:20..and naughty love juice.
09:22It's just too provocative.
09:23I do know the market. I'm the target consumer.
09:26You see, every single task, you've said, you're the target consumer.
09:30But your ideas are all based around sex.
09:39Stress testing the business plans.
09:43Founder of a global design agency, Linda Plant.
09:48I have a close friend who has a very large cleaning company.
09:52Great.
09:52Do you know what the average net profit is in the industry?
09:5612%.
09:56Less than that, 5%.
09:58But you, you are going to make 30.
10:01How?
10:01How's it going to happen?
10:02You're going to buy every trend of every big cleaning company.
10:05There has to be a first for everything, right?
10:07Come on, you're talking waffle.
10:08It's true.
10:09Look, you can talk the talk, but take it from me.
10:11Facts don't lie.
10:12Has anyone got any deep, dark secrets they don't want to come up?
10:19Maybe a couple.
10:20Oh!
10:21Who's the most brutal, do you think?
10:24Linda.
10:24Linda.
10:26I'm nervous.
10:28Stick up for yourself.
10:29You'll be fine.
10:30She's just a woman.
10:40Right.
10:41So, let's just get the background.
10:43Fabulous.
10:44So, you've got three months' experience...
10:46Yes, that's correct.
10:46...producing the nut milk in your kitchen.
10:48Selling it via your website...
10:50Yeah, doing the milk round on the Saturday.
10:52...to local areas within 20 miles of Blackburn.
10:55Yes, that's correct.
10:56How many units have you sold?
10:58About £1,297 worth.
11:01That's not much, is it?
11:02No, but I need to deliver it.
11:04I can't ship it because I haven't got the packaging.
11:06I've had to turn people away.
11:07The ultimate move is to have a Tetra Pak-style packaging
11:11to give it the shelf life it requires.
11:13So, you could enter the big chain supermarkets
11:16and become a leader in grab-and-go market, correct?
11:19Yes.
11:20But are there any minimums for this?
11:22In terms of Tetra Pak...
11:23Yeah.
11:23They quoted me a 90,000-unit...
11:2690,000-unit?
11:27Yeah, for the year.
11:29How are you going to go from 600, 700 units to 90,000?
11:33Yeah.
11:34So, just to explain that, I do have a kitchen at home,
11:37so I'd make it there, and then...
11:39What's worrying me is it's all like a cottage industry.
11:43Do you think it's feasible to grow your ideas?
11:46It is. I do think so.
11:47So, I've got a market worth £300 million.
11:50I've got the expertise.
11:51I've really worked on the recipe.
11:53Oh, no, you haven't got any expertise.
11:54I've got the expertise in that.
11:56What expertise have you got?
11:57I've developed a product from infancy to production all by myself.
12:00No, what production?
12:01It's like me saying I'm a caterer if I made a stew in my kitchen.
12:04I'm not going to say that your idea isn't good,
12:06but you are a long way from the supermarket.
12:12Right, I'm going to go.
12:14Good luck.
12:14Wish me luck.
12:14Good luck.
12:15Say hi to Claude for us.
12:17Will do.
12:17Hi, Claude.
12:33Khadija, do you think you're difficult to work with?
12:35I don't think I'm difficult to work with.
12:37I think I get on with everybody.
12:39They all seem to like me.
12:40I like them, so...
12:41You're saying that, but actually I was there.
12:44And if I look back to the second task, for example,
12:47do you think being rude to Sabrina was appropriate,
12:50telling her to shut up?
12:51I never told Sabrina to shut up.
12:53I asked Sabrina...
12:55To shut up?
12:55No, I asked Sabrina if she was putting something forward.
12:59She needed to stick to a decision.
13:01She couldn't come to a decision, so I eradicated that input.
13:06The key thing with Khadija is she doesn't see herself how we see her.
13:10She doesn't understand where the aggressive tags come from.
13:12And everyone's too scared to question her back.
13:15I know, I'm not.
13:19So, let's talk about your current business plan, really,
13:22which is domestic cleaning.
13:24Is that...? Not just domestic, no.
13:26OK, what else is it?
13:27Domestic, commercial...
13:28Commercial. ..and construction cleaning.
13:30This building here, we could clean.
13:32You probably couldn't.
13:34If we won the tender...
13:35There is no way that you could win a tender for this kind of building.
13:38To me, Claude...
13:39So, let me ask you a question.
13:40Nothing is out of my reach.
13:41Yeah, look, you may think nothing is out of your reach,
13:43and that's what's dangerous,
13:44because you've got to walk before you can run.
13:46Claude, my business has been trading for three and a half years.
13:49I've been walking.
13:50And in three years, you've yet to make any substantial profit.
13:54But I'm not talking about turning over a little bit.
13:57I want to turn over millions, and I know what I'm talking about.
14:00Tell me... Well, I'm not sure you do.
14:01Saying that going from a turnover of £72,000 to...
14:05I mean, I dare not even say the number,
14:07£1.45 million.
14:10But if I'd have £200... Oh, please.
14:11No, no, Khadija, no, no.
14:14It's going to be a good one.
14:36So, Daniel, tell me about the business
14:44that you would like Lord Sugar to invest £250,000 in.
14:50Absolutely.
14:50So, I've developed a product which is effectively a hangover relief.
14:54It comes in a stick pack.
14:55It's rehydration salts and vitamins that are lost
14:57during consumption of excessive alcohol.
14:59Why does your product have two different brand names?
15:04Overseas, it's known as hangover killers,
15:07and in the UK, you've changed it to revival shots.
15:12So, the laws in the UK are quite draconian.
15:15The law requires you not to reference any medical claims
15:18to a product which isn't medicinal.
15:20Therefore, I've branded as revival shots,
15:23whereas in other countries such as United Arab Emirates,
15:25where the laws aren't so draconian,
15:27I'm able to brand as hangover killers.
15:29OK, so you're allowed to lie in other countries,
15:31but in the UK, they'd like you to do things properly.
15:35Um...
15:35Hello. Hello.
15:40Nice to meet you, Cloddy. Nice to meet you.
15:42Right, in a nutshell, explain your business plan.
15:45Affordable luxury, handmade swimwear,
15:48target market is 18 to 34-year-olds
15:50who want to go to pool parties, look good,
15:52and I don't feel like there's a brand out there
15:54that's focused on that particular market.
15:56OK, I do think it's got legs, this idea,
16:00but I don't think it has at the £50 price point.
16:03One of your target markets is, and I quote,
16:06she is a university student with low disposable income.
16:10Yeah.
16:10What university student do you know
16:13that would pay £50 for a swimsuit?
16:15Me.
16:16So, I was a university student.
16:17I know that that market would spend that money.
16:19Charlotte, I think that's very naive.
16:21I have two stepdaughters that are perfectly in your market
16:25and they would be spending £18 or £12 or something.
16:29Some of them might say it's a little bit too expensive.
16:31You're being naive if you think
16:33that university students is a market.
16:38How many sticks did you sell last year?
16:41It was about 47,000.
16:43So, how come it says on your product page on Amazon
16:46over one million sold globally?
16:54Yeah, that's not correct.
16:57How has that appeared on there?
17:00I would need to review that.
17:02I'd like you to review that right now.
17:04Can you tell me who wrote that phrase?
17:06I would need to check.
17:07So, you didn't write that?
17:09I could have written that.
17:10I think you did write that.
17:12It's possible that I wrote that.
17:13I'd rather you didn't lie about this.
17:15Yeah, I mean, it's very...
17:16It's highly likely that I wrote that.
17:18What percentage likely?
17:20Yeah, probably 90% likely that I wrote that.
17:22Would you say 100% likely that you wrote that?
17:24I would...
17:25You wrote that, didn't you?
17:29OK, yeah.
17:31Why did you lie?
17:33It's very disappointing.
17:35Oh, here he comes.
17:40Hey, you.
17:41Hey.
17:41How did yours go?
17:43Um, it was easy.
17:44Oh, yeah, Daniel.
17:45Stop it.
17:46You know, smooth.
17:47Smooth as your nut milk.
17:53Wake up, Sabrina.
17:55Focus.
17:58So, Sabrina, basically the business is running tennis events,
18:02and specifically mini tennis.
18:05Mm-hmm.
18:05Just tell me how you get players to come along and join your event.
18:10Um, so there is a website in which players can log on to
18:13with their British tennis membership.
18:15Um, at the moment I've got 11 clubs and they actually travel...
18:17Let me stop you.
18:18Let me stop you.
18:18What does that mean, you've got 11 clubs?
18:20So, we've got contracts of 11 clubs which allow us to host our events at their venues.
18:25OK, just, just hold on a minute.
18:26Just so I understand.
18:27Look, you know, I've been involved in five-a-side football in the past.
18:30We had our own property, we had our own estate.
18:32You haven't got your own courts that you can expand tomorrow, double tomorrow.
18:36Mm.
18:36That's a key problem you've got.
18:38I think all businesses definitely have risks,
18:41but because I'm so strong in my tennis knowledge
18:43and I completely know the market, people know who I am,
18:45that creating contracts of clubs is actually a strong investment.
18:48Yeah.
18:49In spite of what you've said, the limiting factor in all this
18:52is you haven't got your own courts.
18:54You're not in control of your destiny.
18:55Hello, Daniel, nice to meet you.
19:10Hi, Daniel.
19:11I'm Khadidja.
19:12Nice to meet you.
19:14Camilla, I need to talk to you about your branding.
19:18Yeah.
19:18What does this say to you?
19:22It says fun, sexy, sassy.
19:26No.
19:27That is completely sexualised and provocative.
19:30Mm-hmm.
19:31And can you really imagine a supermarket partnering up
19:34with a brand that has this kind of imagery?
19:37Um, you've trademarked your logo, haven't you?
19:42I did.
19:43OK, so you've trademarked that logo there.
19:47But you also have this logo.
19:51And that logo.
19:54And there's this logo.
19:56And this logo here.
19:58Again, different.
19:59Look, this is the kind of stuff you could do on your phone these days,
20:01on an app while you're watching TV.
20:03This is what I enjoy to do at night, which is the sad thing.
20:06But you have rendered your trademark worthless
20:10because you actively trade with some of these other logos.
20:18Daniel, your words.
20:21You're a global, global business.
20:24Correct.
20:24But in truth, you've achieved sales in three countries.
20:29No, that's not true at all.
20:30I've actually launched in three continents.
20:31What are the continents?
20:32I've launched in England, of course.
20:34Is England a continent?
20:34No, it's a Europe.
20:35OK, well, no.
20:37Is England a country or a continent?
20:39England's a country.
20:40OK, next.
20:41So, um, Asia.
20:44Well, where in Asia?
20:48Is Australia in Asia?
20:50You don't even know.
20:52Looking through the business plan, you hadn't put any money in for premises because your dad has got premises that you can use?
21:00Yeah.
21:00He came from nothing and now it's hugely successful, yeah.
21:04And you've got no costs in for staff.
21:06Are you planning to do it all yourself?
21:07What I want to do, um, what I want to do, um, I've got family members who don't, um, have work.
21:13So I'd want to involve them, um, so that they have a job, basically.
21:16You can't say to Lord Sugar that you want to employ your family so that they have a job in your business.
21:22Yeah, not all of them.
21:22That's utterly ridiculous.
21:23My head is pounding.
21:36Maybe he's just going to fire us all this year.
21:39I feel liberated, to be honest.
21:40I feel good.
21:42Good for you, Daniel.
21:43Good for you.
21:46Hi, Claude.
21:48Hi, Sian.
21:49It says here that you bring both passion and fire to the boardroom.
21:53I've not seen the passion or the fire.
21:56I can't sit and say I've been the loudest person, but I've definitely brought my personality out and shown myself, otherwise I wouldn't be here.
22:02I feel like...
22:03Have you? I feel that after, like, 11 weeks, I don't really know you.
22:07I see you in the boardroom and you're, like, vacant.
22:13Let's move on to your business plan.
22:15Yep.
22:15You say that it's a limited amount of risk involved.
22:19Mm-hmm.
22:19But the problem is, year one, guess what you're spending on celebrities and marketing?
22:25£250,000?
22:26Yeah.
22:27Wow.
22:29You could go bust.
22:30You could blow the money because the young ladies decide it's not what they want.
22:34Mm-hmm.
22:34And you've only got £250,000.
22:35You've blown it on marketing.
22:37From previous experience, that's where I know I can make money.
22:40And that's where I've got all my figures and my facts.
22:42Oh, come on, Sean.
22:43I believe in it.
22:45I believe in these products and I think it will sell.
22:46And that's what's so sad, because you're not stupid.
22:49Far, far from it.
22:50And yet, because you put the numbers together, you believe in them.
22:53But if it doesn't work, you're bust.
22:57And Orchug has lost his money.
23:02So, Sabrina, what makes your tennis tournaments different to other ones?
23:08Um, I guess the sense of fun.
23:12Your tennis tournaments are different and better because they're more fun.
23:15For the minute...
23:16Is that it?
23:17Um, so, for example, the way that we've run them is 60% of the players will leave the event with a goodie bag,
23:23they'll leave with a medal.
23:24And also, we get the parents involved, whereas usually tournaments don't get the parents involved,
23:29and there's a real sense of fun.
23:31You could just say yes.
23:33OK, sorry.
23:34Yes.
23:35Um, over the last two months, out of 69 tennis tournaments listed on your site,
23:4130 have been cancelled.
23:43Why is that?
23:44We've applied for, let's say, 100 tournaments, and we've had 100 tournaments filled.
23:49However, we haven't got the staff or the resource or the court space to actually win the events.
23:54So, you chronically over-publicise the number of tournaments that you do?
23:59Um...
24:00Knowing that you're going to cancel some.
24:02So, the reason why they may be cancelled...
24:04They must do.
24:04Um, we submit for a certain amount of events.
24:07I'll, for example, submit for, um, 200 events.
24:11Just say yes.
24:12OK, sorry.
24:13Yes.
24:13That can't be very good for reputation, surely.
24:22Oh!
24:22Hey, beautiful.
24:24Are you all right?
24:25So, you've got a bit of a grilling.
24:26He'd say something negative, and then I'd try to explain what I meant by it, so, like, the reason why something would be like that, and then he'd just cut me off and go, yes or no, and obviously, if you're going to say yes or no, it doesn't sound right.
24:39And then he'd just start, like, negative feedback on something you love and you made your own.
24:44And then, what am I going with this?
24:46I can understand why Michael's like, Sabrina, yes or no?
24:49I was, I was, I was lost again.
24:51Oh, God.
24:51I understand, too.
24:55Because if you say yes or no to something, it's just, it's not, it's not a good answer.
25:00But, but, and then he just can't do anything.
25:05Hi, Linda.
25:06I'm Khadija.
25:07OK.
25:09Let's look at your figures.
25:11Turnover, currently, 72,500.
25:14But with Lord Sugar's investment, we're going from 70,000 to 1,475,000.
25:22Yeah, correct.
25:23It's a quite a massive upscale, isn't it?
25:25But I got 70...
25:26Do you believe it's realistic?
25:27Yeah, 100%, because I got 72,000 with three years of hard graft from just 20 pounds.
25:33No, but look, I'm going to tell you...
25:35But now, 250,000 into 1.5 million isn't a lot.
25:38I'm going to tell you, it's a pipe dream.
25:41No, it isn't.
25:41Oh, yes, it is.
25:42My costs are low.
25:43And you're talking hot air rubbish.
25:45No, it's true.
25:46Maybe they're slightly ambitious.
25:48Slightly, slightly ambitious.
25:50Only slightly.
25:51But I would rather be ambitious than mediocre.
25:53Stop, stop, stop.
25:54So, let's look at your growth plan.
25:57London office, 24,000.
25:58So, a nice office with, you know, good amount of...
26:01But what do you need it for?
26:02You haven't conquered Peterborough yet.
26:05I am on the way there.
26:07Oh, please.
26:08I've won awards.
26:09Do you think four grand...
26:10I'm not interested in awards.
26:12When you get down to the facts and the figures, it's a small business, and you're not realistic.
26:18Sorry.
26:19I am very realistic.
26:20Every business has to start somewhere, Linda.
26:22It doesn't go profitable straight away.
26:24Look, stop.
26:25Slow growth.
26:25You don't need to say any more.
26:27Slow growth.
26:27I've heard it all.
26:29Thank you very much.
26:36Oi, oi.
26:38Me and Linda have had a whale of a time.
26:40Okay.
26:41Tell us.
26:42She's brutes, but I love her.
26:44That's what I aspire to be like one day.
26:46I'm almost there.
26:47Hi, Sabrina.
26:58I'm Linda.
26:58Nice to meet you, Sharon.
26:59Sit down, please.
27:02Yoo-hoo.
27:04Yoo-hoo?
27:05Sorry.
27:06Your business has a great deal of competitors, but your quote, you're going to buy them out.
27:14Are you buying them out with Lord Sugar's Investment?
27:17Some, yes.
27:18What does the competition say about this?
27:20I haven't had the conversation.
27:23I know that many are looking to retire, or many tennis coaches.
27:26So you expect me to believe that you know what's in the minds of your competitors, and you're going to be able to buy them out.
27:33I don't buy it.
27:36Right, Camilla.
27:37Just looking at your business plan here, you've left out 20 grand.
27:40No, no.
27:41So it's at the back.
27:43Distribute on operations, it is.
27:45Sorry.
27:47What will be the trend for next summer?
27:50Next summer we'll be looking at tassels.
27:52Tassels are going to be massive.
27:53Okay, big tassels.
27:54What else?
27:55I mean, big sleeves.
27:57Big sleeves on swimwear?
27:58You'd drown.
28:00In your business plan, you're talking about the U.S. market.
28:04The U.S. market would be a very, very difficult market for you to break into.
28:09The USPTA, I'm a professional coach there, and I also was there for six months, so I understand the tennis world there.
28:15Oh, please.
28:16You're a 22-year-old that was in Boca Raton for six months.
28:19That does not give you the understanding of the U.S. market.
28:23There's a lot of waffle going on here.
28:25And when I pin you down, the facts are you've just produced me a load of hot air.
28:32If you go back, it says, sorry.
28:36Well, let's put it this way.
28:37One of us has left out £20,000.
28:39And it's not me.
28:40Did you shake Claude's hand?
28:50Nope, but I gave him a yoo-hoo, which went down badly.
28:54I'm going to shake his hand.
28:55You won't be able to shake his hand.
28:56I will.
28:56Good afternoon, Claude.
29:02Take a seat.
29:06So, Daniel, the final five.
29:09Are you a bit surprised you've made it?
29:11Absolutely not.
29:13I am.
29:15I can think that's disappointing to hear.
29:17So, I'm now opening the business plan, and you very neatly, in a way that only Daniel can do, sidestep the competitors who actually have got a product which is very similar to yours.
29:32Um, I'm aware of competitors, and a few of those may have been omitted from my business plan.
29:37Well, all of them.
29:39This is my problem with you, Daniel.
29:40As well as you've done on the tasks, I don't know how responsible you are.
29:44And I'm worried that Lord Sugar is not going to want to invest in somebody who's just so bloody untrustworthy.
29:51Anyway, onward and upward.
29:54Let's assume you've hit on something that may have legs.
29:58Can you just expand on where you think you might take this business?
30:02If I got the money in from Lord Sugar, the main thing I'd purchase is a packaging machine, and my cost per unit will go from 28.5p down to about 11p.
30:10I'm making an extra 60%.
30:12That's the kind of thing that is going to be very important.
30:16But have you got any kind of other dimension?
30:18Absolutely.
30:18So, global expansion.
30:20I've already launched in Australia, and I've also sold the franchise in the Middle East.
30:23Now, just tell me something.
30:24I mean, this franchise, has that actually transacted, i.e. you've got the money?
30:29Yes.
30:29I also get 10% of all royalties as well, so every time they make money, I make money.
30:34Daniel, that's the kind of serious businessman that we really want to see.
30:42You've got this one, Sian.
30:43Your quote.
30:50Now, that's not true, is it?
30:57That's true.
30:58Well, let's have a look.
31:00OK.
31:01That's yours?
31:02Yep.
31:02Correct?
31:03That's mine.
31:04This is a major high street retailer, far bigger than you.
31:09It's not the same.
31:10Well, you might say it's not the same, but to the layman in the street, there's very little difference in these two.
31:18So, there's a lot of differences.
31:19No.
31:20In the style of the knickers, these can be worn as high leg bottoms, which are a major trend.
31:25No.
31:26Your product is not unique.
31:28Anyway, let's talk about the actual production.
31:33You've produced less than 400 garments, OK?
31:37And now, with Lord Sugar's investment, you're going to 17,000 garments in your first year.
31:44Yeah.
31:44I want to have some detail.
31:46Talk to me.
31:47Obviously, I'm using my production manager at the moment.
31:49It's a one-man band.
31:50Well, OK, she's not going to produce 17,000 garments.
31:53But I do have contacts with manufacturers who can help.
31:56How are these people? What do you know about them?
31:58Who's going to do the quality control?
32:00So, I'd employ a production manager.
32:01I would employ an intern under that.
32:04All of my figures were not plucked from thin air.
32:06I haven't just thrown a lot of ideas together.
32:08Because you've got no experience.
32:09Of course they were plucked from thin air.
32:10They weren't.
32:11You've produced 400 garments.
32:13I have.
32:13400 to 17,000, please.
32:16There's not enough detail with the production and the actual product.
32:21And that's worrying.
32:23Take seat.
32:25So, Khadija, Claude and Karen tell me that you've had numerous arguments
32:32and that you're actually aggressive.
32:34Would you agree or disagree with that?
32:36I don't mean to be aggressive.
32:38I'm just so hung...
32:39Sorry.
32:40Take a breath.
32:43I'm just so hungry to do well.
32:46And I just want to be able to provide for my kids.
32:48And the way that I can do that is by working my socks off and giving them the best life.
32:53Obviously, your kids are your motivation to do this.
32:56Yeah.
32:56So, tell me what it would mean to them if you won this.
33:00Oh, the world.
33:05You know what?
33:08Reading this, you've got a law degree, right?
33:11You started a business with £20 in your pocket.
33:14You have a huge amount to be proud of.
33:16But you have to channel that passion, right?
33:19And not be aggressive because it will be your downfall.
33:22There is one other thing, though, I do want to say to you, because I'm from Leeds.
33:29And I did notice you mentioned that someone said to you,
33:33you can't build a brand if you live in Leeds.
33:36Well, I built one of the biggest knitwear brands in the country living in Leeds,
33:39so you can build a brand.
33:44Thanks.
33:45There's no need to cry.
33:47Crying is not what is required here.
33:49Be realistic and don't cry, OK?
33:54Yeah.
34:01Hey, girl.
34:03She said something really nice at the end.
34:05I don't want to cry.
34:06Don't be so loud.
34:07It's all right.
34:08Oh, shit.
34:10I can't get my own issues.
34:13So they're happy tears, not sad tears?
34:14Well, I mean, she did rip me apart.
34:16Oh.
34:17Oh, babe.
34:19Come and join the cry club.
34:21Oh, thank God.
34:23It wasn't just me.
34:25Come here, sugar muffin.
34:29Oh, God.
34:31Those ladies are brutes.
34:33Mm-hmm.
34:33Preach it, sister.
34:34I mean, I'm feeling fresh.
34:39But you look like you're defeated.
34:41Time to shine.
34:45I'm surprised how jovial Daniel's been.
34:49It comes across like it doesn't really care much.
34:52Yeah.
34:52But if that's his thing, then do it.
34:55Daniel, your business is about drinking heavily.
35:01It's not to do with drinking excessively.
35:03My product helps those who drink in moderation.
35:05That's really not true.
35:07Throughout your whole business plan, you talk about the fact that it cures hangovers.
35:11I don't make any such claims.
35:12It's a supplement that's intended to help relieve the symptoms of hangovers.
35:17I have created a product to help cure and prevent hangovers.
35:23Stop blagging with me.
35:24Perhaps that's not worded correctly.
35:29Can you really see Lord Sugar being associated with people excessively drinking?
35:35The long-term intention is not for that at all.
35:37I already have a lot of sports teams buying into it, using it for its rehydration qualities.
35:41Ultimately, it's going into the energy drink sector.
35:44So, tell me something that would surprise me about you.
35:49Um, I launched my own charity.
35:51Basically, I bought T-shirts, socks, medical products, food, water, and I walked around
35:56London handing them out to the homeless.
35:58OK, now that I wouldn't have expected, having read these quotes.
36:01But that's not me.
36:03My dad's a massive influence, and he said something which kind of resonated with me.
36:08It's not about what you can do for yourself, it's about what you can do for the world.
36:12The older I've got, the more that's kind of hit home.
36:14What would he think if you won?
36:17Yeah, it would be amazing.
36:18Do you thrive to kind of, like, get his approval?
36:26Yeah.
36:34Dan?
36:34Hello, how was it?
36:37It was emotional.
36:38Really?
36:39Yeah.
36:40She was just talking about my dad and stuff and, like...
36:42Oh, Daniel, don't start.
36:46Oh, you're making me cry.
36:47You realise how much you want it?
36:52Can we go home?
36:54The question is, which one are you going to be joining me in the final?
36:57Oh, he's back!
36:58He's back!
36:58He's back!
36:59Let's get out of here.
37:00Welcome.
37:13welcome so you've had a quite a busy day yesterday seeing these five candidates
37:34yeah okay let's kick off with Daniel his business idea is this magical powder for
37:42people who get a bit drunk is that right well when I talked to him he said no no no it's for
37:47moderate drinkers but in his business plan he has actually put it's a hangover cure I looked
37:52at his business plan and I saw two names one is hangover killers and the other one is revival
37:58shots because he's not allowed in the UK to make the clean so he made the claim it's a hangover
38:03killer no such thing right but one of the things that looks attractive is the cost it's only 11p
38:08a sachet it sells them for about one pound 40 or something like that so that's massive margin he
38:14claims that he has sold 47,000 units do you think that's right or do you think it's a bit of poetic
38:19license absolutely what I didn't believe was when I read on his Amazon page that 1 million units had
38:26been sold globally yeah everybody's got a bit of a feeling about him being a Jack the Lad yeah I think
38:32he is a blogger I really do definitely I would like to point out one thing though Daniel's been
38:37quite clever because he has got a franchise model where he sold some of his products around the world
38:41okay so let's talk about Sean Sean has a sexy swimsuit business and it's really geared to the 18 to 35
38:51market she got any mankinis for Claude so the actual bikinis are they different and special well
39:01they're nice I'm not going to say they're completely unique no they're not how much are those they're
39:07approximately 50 pounds for the age that she's looking at targeting it's expensive what's she
39:13going to do with Alan's 250,000 pounds all the 250,000 is going on marketing my concerns for her
39:20business though it will be the fact that in year one with your investment logic that she's think
39:25she's going to produce 17,000 garments that's an increase of three thousand percent because not
39:31scaling up that's off the bloody scale that exactly but I have to tell you she's so professional calm
39:37under pressure all right let's move on Khadija well she has a cleaning business she could just shout
39:44at the Germans and they'd run away I should imagine you got on well with Khadija Linda similar characters
39:51I would say she shouted at me well I shouted at you don't wear shouted back if I went to work with
39:57her I'd need earplugs yeah yeah her figures in the expenditure of your 250,000 the first is 24,000
40:03pounds for a London office London's waiting for Khadija and her cleaners yeah she's proposing to go
40:09immediately from 72,000 pound turnover to 1.5 million pound turnover in year one but at the same time you
40:17have to applaud the fact that she had 20 pounds in her pocket and that's how she started her business
40:22he's done very very well okay um Camilla nuts nutty milk problem is I'm worried I'll end up with
40:30peanuts actually investing in this thing so this is part of the very fast-growing non-dairy drinks
40:37market it's moving into the mainstream and I think she's identified a very high growth market opportunity
40:44but she's been doing this in her kitchen and in order to get into the supermarkets it will have to
40:50be specially packed and there are minimums she has to produce 90,000 but that's in a year yeah but still
40:57another issue that we have she's got this thing about sexy and all this stuff and yeah I don't
41:02like that she's going for sassy and fun now she's gone too far it's very provocative she's crossed the
41:10line has she yeah she has but it is a good idea yes it is attempting and she's a clever young woman
41:17okay so let's move on to the final one last but not least uh is Sabrina she talks a lot that's for
41:25sure I like her though young ambitious energetic yeah yeah she's great she organizes mini tennis
41:32tournaments but the problem is a she doesn't have her own courts and b Sabrina overbooks the number of
41:40tournaments that she puts on then she doesn't have enough staff and so therefore she has to cancel them I
41:45mean that's worried because if you keep upsetting the venues eventually they just won't let you book
41:50anything yeah you can make a bit of money and I think she does make a bit of money but really it's
41:53it's money for one person to live on not to scale up she's a player herself she's yeah and she's a really
41:59good player Sabrina Williams is she well folks thanks a lot for your input very very helpful thank you
42:15yes no sugar yes could you send the five candidates in place
42:19so yesterday I'm sure it was a bit of a tough day for you and today only two of you will be going
42:39through to the final so Daniel you've got this formulation to rehydrate you after you've been
42:48drinking a lot is that right absolutely I mean that's the primary use the first name of the
42:53company was hangover killers and that was banned by the UK authorities in the UK the laws are quite
42:59draconian well they're not draconian they've actually got we've we've got advertising standard
43:05authorities here that make you substantiate what you're saying you know understand it's not a it's
43:11not a hangover killer is it it has the properties of a product which will kill a hangover yes absolutely
43:16Mike said you don't let the truth get in the way of reality you sell the million you claim on your
43:21website yeah again that was a trip that I was a liar basically it was used to stimulate a response
43:30obviously there's an issue with credibility trust you one of the fastest growing brands in the UK
43:34yeah I do believe that you believe that you've got one of the fastest growing brands in the UK
43:40well one of them I guess the word one's quite subjective though okay Sabrina tennis your business
43:48is all about going to venues and putting on events competitions is that right at the moment yes so
43:56every single club we look for their dead courts time which is when their members don't predominantly use
44:01the court obviously there's an issue with the business doesn't have any assets I can see how
44:06you personally would be great with kids but what is your standout point of difference when it means
44:11it's scalable because we're creating family events parents can take all their children to the same place
44:16because you've got a large amount of course and we do have added themes such as Easter or Halloween and
44:20give something extra and it's very very scalable furthermore it's not just the scalability of doing
44:25it within the UK I have also got very strong ideas about summer camps in terms of tennis can you give me
44:31some oxygen I want to breathe I haven't been listening to you for the last minutes okay it's that drone
44:37that has come over the top of my head okay um look I'm just struggling with the scalability of this business you know for me I don't see it I I'm gonna be pretty blunt about this Sabrina you're very bouncy bubbly and you're definitely gonna
44:59gonna go somewhere okay but it's not gonna be with me this time so it is with regret Sabrina you're fired
45:08thank you now Camilla nutty yes nutty milk yeah at the moment you're working out you're working out of a kitchen at home
45:36yeah it's a commercial kitchen you make this stuff and then you you've got a little website and then
45:42you go around delivering it yes that's me modern-day milk lady and I want it to be a grab-and-go if I
45:48was to go down the supermarket option look you haven't got a cat in hell's chance of getting into a supermarket
45:56I've already been in talks with one of the I've been in talks with the guy that does the trolleys and
46:01in one of the super meet but I'm talking about the senior management the people that make their
46:07decisions in order to get to that stage you've got to pack your product professionally it's a process
46:13that I know inside out and I do think that with she's talking to like she's a 50 year old she knows
46:18it inside out come on I don't think you're grasping the fact that I know what I'm talking about now let me
46:27ask you something else you seem to have this naughty type of thing that you like to introduce into any
46:33business idea definitely not I definitely want to shake the whole sex maniac label that's going on
46:40don't think any of your visuals for your milk business have managed to do that Camilla no but
46:44it's supermarkets they wouldn't stock it yeah Khadijah the guys told me about your cleaning business yeah
46:53yeah one of the issues that we have is the scalability of this business okay right now
46:59turnover is 72,000 pounds it's pretty small scale but with quarter of a million pounds you know
47:06estimate in year one at one and a half million I don't know that is that now look look Khadijah that
47:12is totally unrealistic your predictions look just overwhelming I completely agree and they are quite
47:19ambitious but I want to always put something that's above my reach so that I can aim higher the
47:25other thing Khadijah that's worrying me is that you want to move to London you haven't yet conquered
47:30Peterborough why stay in a smaller city when I know London well London is not waiting for you one of the
47:39things that really concerned me was Linda said during your interview you shouted no I talk loud it's
47:45something I need to work on it's just a thing you claim your big noise in the Lincolnshire business
47:50circles is that right I I network with certainly you're a big noise in here that's for sure I don't
47:55mean to be I think maybe I'll get my ears tested Sean fashion swimwear target audience 18 to 30 year old so as
48:04opposed to going to one of the cheap high street retailers where you can pick up bikinis and swimwear for
48:1215 20 quid you're charging 50 odd pounds the products are high quality the fabrics are great the designs
48:19are unique look of all due respect right if you're talking designer handbags I'll get it I could see
48:24their logo straight away I know what that is I don't know what that is that you're wearing and I don't
48:30know who John Marie is but you will know who I am and because this is going to be the next big brand
48:35you've only sold 400 pieces that's it in two years this is where the niche in the market is that people
48:41are going to pull parties and they're not knowing where to buy somewhere from Linda said to me that
48:45you want to spend my 250,000 on marketing if I put a lot of money into marketing and can drive people to
48:51the website they are likely to purchase yeah that's the easy part this is a manufacturing job
48:57also it all needs setting up all costs a lot of money which you won't like because you'll want to piss
49:03the money up the ball on some woman from Love Island or something right I've spoken to all of you I'm
49:13gonna try and summarize Camilla you're unusual in the sense that you haven't been in business long
49:23enough three months you know and it might be a great idea but it's a bloody big risk for me Khadija
49:31us three we really are impressed by how you have built a business from nowhere my concern is the scaling
49:41up of the business Sean I've been a manufacturer in my life and a marketing person I don't wish to
49:49sound condescending in this but we know a hell of a lot about it and you don't I'm afraid Daniel your USP
50:01is rehydration after being drunk you know a hangover that in itself may be encouraging people to drink if I
50:10go into business with you I'm going to be labeled as someone that is endorsing a drinking culture
50:16having said that you have shown certain business acumen tough Khadija hard-working lady you like to
50:36talk up for yourself but I'm sorry to have to tell you that I don't see it so Khadija best of luck for
50:46the future but regretfully you're fired
50:49thank you
50:51thank you
51:05thank you
51:07well it's getting very close to the final this is an important decision for me so I'm going to talk to Karen and Claude
51:15just step outside
51:25now Camilla she's only been doing it for three months it's it's just an idea it's a good idea though it is a
51:31good idea but I prefer if she had some experience in it and what worries me is she says oh I know all
51:37about it Sian has got something she has got experience in the industry in which she's going
51:44into however it's one thing to make something on your kitchen table and it's quite another thing to
51:48then put it into a production process whether all kinds of things that can go wrong mmm Daniel he's
51:55really shown he's got commercial acumen he has been successful in many of the tasks the only question mark
52:00for you Alan is whether you trust him I think in this situation you've got three very early start-ups
52:06with your help I think they can all turn it into a business but you have to work out which one you want
52:12you want to work with who do you feel you'd be giving this chance in a lifetime to Alan
52:19could you send the three of them in please
52:24so we've had a chat here and it is difficult really is is down to listening to why you think
52:41you should be my business partner Daniel why so Lord sugar I have three candidates who remain I've been
52:47able to grow a global business there's orders every day coming in from around the world I've launched in
52:52Australia launched in Dubai launched in the UK I have the business model in place are you have
52:56the business acumen I think I've proven that over the past 10 weeks my creativity my ambition you're
53:01a good talker Daniel you have been all throughout the course of this Camilla the biggest risk I see
53:07sitting in front of me here is someone who's got an idea and doesn't have a business it's difficult for
53:12you to see how scalable it is a leading competitor made 23 million increase in profit last year
53:19a competitor you haven't you talk as if you're already established I'm just trying to demonstrate
53:25to you that the market is there there is a cut they don't think you're a competitor I can assure you
53:30no I know that I don't even know you are and I know I will be my sugar I'm not coming here with a product
53:35that's got a shelf life that's on trend my products will last my brand is solid I've had it for the longest
53:41here this isn't just about investing in the business it's about investing in me as a person and I have the skills and I
53:47designed the product and I've not had help from anybody I'm from a very humble background
53:51better than so are we I don't you don't need to knock us down we're all humble we've all started our businesses
53:58my dad didn't build me my dad hasn't built me anything you don't have to get personal
54:03I'm just saying that my product was built from scratch I did everything I built my website myself
54:08yeah I made my products myself yeah okay I'm just saying I feel like of the other candidates I'm definitely
54:14the strongest here Lord sugar I believe I've got a product which is genuinely scalable I'm incredibly
54:18hard-working I have built the business up myself I have got business acumen
54:21just another load of your waffle absolutely not well I've got to make a decision
54:28um Camila I can't keep bleating on about the risk that's involved in this if I was to put that kind
54:42of data into a business computer for me to actually invest in a company it would say I should invest in
54:49going to see a psychiatrist or something so Lord sugar I'm in my early infancy of the product but that's a good
54:55thing it means that we can mold to market together and I can be flexible in changes that you want to
55:00make I just need the help and guidance to get there all right well look Daniel you have been good in the
55:10past 11 weeks but a bit concerned about you as a person individual Sean fashion swimwear it's a hard
55:24business to get into having said that you're a clever lady
55:33Daniel I have to think about who's going to be a successful business partner with me
55:43apart from not investing in a business you're investing in the person I can't invest in you unfortunately Daniel you're fired
55:56thank you for the opportunity okay good luck well done
56:01so two ladies you've done very well to get to the the final I'll give you a few days off to sort your business ideas out because the next time we meet I'll be letting you know how we're going to go forward in this yeah
56:16off you go back to the house thank you very much okay congratulations ladies thank you
56:35congratulations ladies thank you
56:42oh
56:46I'm glad obviously I was in this process to win it I would have loved to be in Lord Sugar's next business partner I think it was a bad decision
57:05he's probably gonna wake up with a hangover tomorrow as a consequence of this but best of luck to the girls
57:10oh
57:12honestly that was brutal I thought I was a goner
57:16this is where we wanted to be and we're here everything we've done has been worth it
57:20this will change one of our lives 100%
57:23the two northern girls as well for the north yes
57:27now two candidates remain the search for Lord Sugar's next business partner is nearly over
57:39next time
57:42you'll pitch your new business to me and industry experts
57:46familiar faces
57:48wait wait wait
57:49so party
57:50ah
57:52brand new businesses
57:53amazing
57:54not milk
57:55in a nutshell
57:56although it's free from dairy it's not free from personality
57:59or swimwear
58:00to be able to grow profits in the first year I must be doing something right
58:04they're both risky
58:06you're gonna be my business partner
58:12so the end is in sight Sunday night here on BBC One after lots of tears and there may well be more of those tomorrow night the first of a new two part series singing straight from the heart this is my song at eight then the fatal errors that ended the dream Lord Sugar reveals why I fired them here at nine
58:31you
58:34you
58:38you
58:40you
58:42you
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