- 5 months ago
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00:00I'm looking for big bugs. I won't be working, you will be working.
00:05Lord Sugar's on the hunt for a brand new business partner.
00:11The whole point of this is to prove that we can start a business with £250,000.
00:16This is not about chancing your arm. I want a business model, a business plan.
00:20I want someone who's going to go for it.
00:23Ready to fight for his funding, 20 aspiring entrepreneurs.
00:28This place is full of sharks. You've got a noose here around your neck.
00:32I am the judge, jury and executioner.
00:36On the table, a quarter million pound investment and a 50-50 partnership with Britain's toughest backer.
00:45Are you having a laugh? I'm telling you for the last bloody time, clean your act up and stop being a clown.
00:52Come on girls, we can do it.
00:53It's a deal worth fighting for.
00:56I saved the pitch. You're already speaking rubbish mate.
00:59They're all covering their own backsides.
01:0120 candidates.
01:03Well done, I'm going to hug you.
01:0512 tough weeks.
01:07I'm running this class.
01:09James I am not finished talking. When I finish, when I finish you can finish.
01:13One life-changing opportunity.
01:15You're fired, you're fired.
01:17It's too little, too late.
01:18You're fired.
01:19It's too little, too late.
01:20You're fired.
01:22Previously on The Apprentice.
01:32I'm going to start things off a little bit differently.
01:35An early shocker from Lord Sugar.
01:38I've decided to kick off with 20 candidates.
01:41Then a day to seek out sky-high sales.
01:45We're going to wear short skirts, lipstick, high heels.
01:48Project manager Sarah put forward a plan.
01:51I didn't bring any short skirts.
01:52We need to look.
01:53We need to hike it up then.
01:54But got a dressing down from her team.
01:56I mean, Sarah at the PM.
01:58It's just been a disaster from her side.
02:00You look absolutely amazing.
02:02Lawyer Felipe led the boys.
02:04Let's do this.
02:05But a slow start.
02:07Do we have enough cheese?
02:09Left his team running behind.
02:11We didn't get to sell the t-shirts. No.
02:14In the boardroom.
02:16Decadence.
02:17The girl's name came under attack.
02:20I think you might want to have a rethink.
02:22But an early win.
02:24Yes.
02:26Left Felipe in the dock.
02:28I think I was an excellent manager Lord Sugar.
02:30Really?
02:31Scott was singled out.
02:33Was you hiding?
02:34I wasn't hiding at all Lord Sugar.
02:36Robert got a roasting.
02:38I am fed up discussing hot dogs.
02:42But it was Charles.
02:44The t-shirts were the one mistake I made. Absolutely.
02:46Who paid the price.
02:48Charles, you're fired.
02:50Thank you Lord Sugar.
02:52He became the first casualty of the boardroom.
02:56Now 19 remain to fight for the chance to become Lord Sugar's business partner.
03:025.20am.
03:14Hello?
03:15Good morning.
03:16Lord Sugar would like you to meet him at Imperial College.
03:17The cars will be outside in 20 minutes.
03:19Bye.
03:20Imperial College in 20 minutes.
03:21I'm really hoping that the next project manager is going to do as well as, you know, I did really, because at the end of the day we won, so we want to do that all over again, don't we?
03:31There's still 19 of us left.
03:32We wish you can do it every once and I would not put it past them to fire three, four people.
03:37I'm actually quite looking forward to getting rid of some of the crap.
03:38Gives me a better chance of winning it.
03:39Gives me a better chance of winning it.
03:44We can't have the gills but embarrass us anymore.
03:45We just got to smash it out of the park this time.
03:46Do you want to be caught with our trousers down again?
03:47No.
03:48No.
03:49No.
03:50No.
03:51No.
03:52No.
03:53No.
03:54No.
03:55No.
03:56No.
03:57No.
03:58No.
03:59No.
04:00No.
04:01No.
04:02No.
04:03No.
04:04No.
04:05No.
04:06No.
04:07No.
04:08No.
04:09No.
04:10No.
04:11No.
04:12No.
04:13No.
04:14No.
04:15No.
04:18Imperial College, London.
04:21World-famous centre for engineering and technology.
04:27Good morning.
04:49Good morning, Lord Shabbat.
04:50Welcome to Imperial College.
04:53This place has been the home of some of the greatest innovations
04:56in technology in the last century.
04:59What is very fashionable at the moment
05:01is something called wearable technology,
05:04and that's exactly what this task is all about.
05:08Not only have you got to come up with a brilliant, innovative idea,
05:13you've got to make sure that a consumer is going to be happy wearing it.
05:18I have laid on three retailers.
05:21You will pitch your product to those retailers
05:25and the team that comes up with the most orders wins,
05:29and in the losing team, at least one of you will be fired.
05:34Now, Robert, in the last order you came across
05:37as this innovative, fashion-minded, Shoreditch-loving person.
05:43This is the typical consumer of this product.
05:47So whilst I don't wish to choose the project manager from your team,
05:52you might wish to consider it.
05:55Good luck, and I'll see you in a couple of days' time.
05:57Off you go.
05:58Thank you, Lord Shagher.
06:02From smart sportswear, which measures your workout,
06:06to hoodies with built-in headphones,
06:09wearable technology is a growing trend worth millions.
06:13First, for both teams, some words of advice
06:18from industry experts, Cute Circuit.
06:21Wearable technology should be garments
06:23that are beautiful and functional at the same time.
06:26So, for example, this miniskirt is controlled via NIF,
06:29and if I just swipe this little interface,
06:32it's going to start lighting up,
06:33so you can have one outfit
06:35and then hundreds and hundreds of different patterns.
06:38Who would like to put themselves forward
06:40as project manager on this task?
06:42Before they begin, both teams need leaders.
06:45So, guys, obviously my name is flagged by Lord Shagher.
06:48I think with what I want to do in business,
06:52it's going to be extremely luxury, high-fashion retail.
06:56Personally, I don't see this
06:57as a luxury, high-fashion retail task.
07:00Therefore, I'm not sure if I'm the right person for this.
07:02You need to be a very brave man
07:06to actually ignore pretty firm instructions from Lord Shagher.
07:10My word, Robert shirked that within seconds.
07:14If someone has a really inspirational idea
07:16that they want to drive forward,
07:18then put your hand up.
07:19Solly, you have major, major experience in technology.
07:22I work online.
07:23I run a social media business.
07:25All of my experience is purely based online,
07:27not bringing technology into the physical space.
07:29I don't have a clear understanding of fashion.
07:32For you to dismiss yourself worries me a little bit.
07:34Dan, I'll move on.
07:35I would be happy to put myself forward.
07:37Two weeks before this,
07:38I actually attended a conference on wearable technology.
07:41Wow.
07:41Scott, you got my backing, mate.
07:42And I'm sure you've got anyone else's.
07:44And can I just say, can I just check,
07:45are you comfortable?
07:45Because Lord Shagher did kind of point in the direction of you.
07:48Are you comfortable?
07:48Also, I would rather Scott puts it forward based on his passion.
07:52Okay, thanks, guys.
07:53My industry background is working within clinical research, healthcare.
07:57My idea would be that you wear something that could actually monitor people's diets,
08:03what's actually going inside their body,
08:05something that you could put on in the morning,
08:06and that's you got it all day, all night, until you go to your bed.
08:09Can I make a point?
08:10It helps people, but we're looking for mass market here.
08:13So should we say it was a good idea, but it's not quite right for this?
08:16As a leader, I expect my team to be hardworking and loyal.
08:19If something's gone wrong, I react by pointing the finger.
08:22Generally speaking, it's usually someone else's fault.
08:25Guys, you just aren't supporting me as a team, right?
08:27You guys have decided to change it.
08:28You just went against what I said in the healthcare pharmaceutical that I chose,
08:32so it's here from now on.
08:33I'm putting this back on you guys.
08:35Right? Done.
08:38I've got two suggestions.
08:40Tenacity and also pursuit.
08:42In need of a new team name...
08:44I quite like tenacity.
08:45...the girls.
08:47Are we 100% sure on what it means?
08:49Goodsy, strong-willed, you know, it's a real go-getter sort of word.
08:54Team tenacity.
08:55Great.
08:56OK, great.
08:56All right.
08:57Decadence ditched.
08:59This is a fashion beast.
09:00Yeah.
09:01Next, pick a project manager.
09:04Isn't your business idea involved in fashion?
09:06Well, the business idea is hosiery and tights, so I wouldn't say it was fashion.
09:09You work in styling at the moment, don't you?
09:11I manage a styling team.
09:13I don't do the styling myself.
09:14I do personal branding.
09:17You're in, don't you?
09:18I do scarves and I do Asian boutique, but that's totally different.
09:22But yours is more fashion, kind of trendy stuff?
09:24I don't design my clothes.
09:26Like I said, it's all retail.
09:27We're looking for somebody who is used to looking.
09:30Looking at things, what is good, what is not good.
09:33You can lead us in a direction of a strategy with the knowledge within that market.
09:37I'm more than happy to PM on this.
09:39If you feel that I have the right skill set, that by all means.
09:43I personally feel you're the strongest person.
09:46I'm not really happy on how they lumbered it on me thinking that I'd be the best person
09:50just because I sell scarves at a market store.
09:52I think there were other people who would have been much better project managers.
09:55Are you happy?
09:56Yeah, absolutely.
09:57All right, perfect.
09:58Project manager.
10:01There's no USB to that.
10:03We want monitoring.
10:04Wait, wait, wait, wait, wait, wait, wait.
10:05Down the hall.
10:07Guys, guys, guys, guys, guys.
10:08Scott's concept scotched.
10:10Wait, wait, wait, wait, wait.
10:11New idea needed.
10:12Whoa, whoa, whoa.
10:13What's coming on, Trent?
10:14Listen, listen.
10:14Dan, Dan, Dan.
10:15Listen, listen, listen.
10:16Yous are all talking over each other.
10:17Right, Dan's shouting at me.
10:18James is shouting at me.
10:19You're shouting at me.
10:19You're shouting at me.
10:20What do you want me to do?
10:21Guys, we've got to be decisive.
10:23My idea is light leggings.
10:25It's got a light strip down the side that changes colour the more you do and the more you reach
10:28your goals.
10:29I've got quite a simple idea, a T-shirt, which you could use your smartphone, take a photograph
10:34of something and use that photograph as the design.
10:36I think this is our best idea.
10:38Right, done.
10:40What about if we have, like, a heated jacket or something like that?
10:43A heated jacket would be good.
10:43Do you know what I mean?
10:44Focusing on what's hot.
10:46I think that's a fantastic idea.
10:48The girls.
10:48All women are wearing jackets and I think if we do the collar, so you just do that bit
10:53that lights up, so you can have a black jacket, you can change it to pink, if you've got a
10:57pink top on, yellow, change the colour, so it's a jacket to suit all occasions.
11:01Could we not combine the two?
11:02So, Lindsay's idea about the jacket with the lapels and then yours, which has the heat.
11:07Yeah.
11:07So we're all in agreement, really, aren't we?
11:09Yeah.
11:09OK.
11:1111.30am.
11:14Both teams head out to put their ideas to the public.
11:19Scott made it very clear that he sat a conference on this exact subject.
11:23I thought he would have had some very good contact with.
11:26He just didn't want any responsibility.
11:27And then he's just complete arse covering by going, well, you guys have disagreed with
11:30me.
11:30And as a result, we're going to the focus group with one idea as opposed to being able
11:34to pitch a number of them.
11:39Trendspotting in the West End, half the girls led by Bianca.
11:44We're designing a new jacket and basically we'll have some technology embedded into the
11:48jacket.
11:49If you had a lapel here, this would be digital.
11:52So using your phone, you could change the colour of the lapel to match what you're wearing.
11:55Oh, my God.
11:55I'd love that.
11:57Yeah?
11:57Yes.
11:57Fantastic.
11:58That is a wonderful idea.
12:01Pitching their jacket to some professionals.
12:03The rest of the girls.
12:06The product is a jacket that allows you to regulate your temperature.
12:11That would be really good.
12:12And the lapels could change colour dependent on where you were.
12:17Would that appeal to you at all?
12:19Not.
12:19No.
12:20I think if I turned up wearing that in the office, I think you'd all just laugh at me.
12:24Putting forward a bright idea.
12:27A solar panel charger so you can charge your mobile phone.
12:30Ella Jade.
12:31That was very, very helpful.
12:33It is a really, really, really good function and that's why I would do it.
12:36The other stuff that you mentioned doesn't really appeal to me at all.
12:41Hi, guys.
12:42Hi, Bianca.
12:43It's Katie.
12:44The two functions that we're most interested in, the temperature regulation and the function
12:50to charge your mobile phone.
12:52They hated the lights.
12:53One thing we wanted to feedback, though, we did speak to one lady, a very fashionable woman.
12:57She thought that the lights and the lapels was a fantastic idea.
13:00Okay.
13:01What about if we just do a trim line rather than covering the whole panel?
13:04Yeah, I think going for a very discreet, like a border.
13:08Nurens being led down quite a few paths by quite a few people.
13:11Obviously, it's a lot of exciting ideas, lots of functionality, lots of fashion, but
13:15I don't think you can be all things to all people and that's what they're trying to
13:17do with this garment.
13:19Why don't you just do, like, around the edges of the lapel?
13:22Of the lapel.
13:22Okay.
13:23That's a compromise.
13:26Hoxton, East London.
13:28So the idea that we've come up with is a jumper whereby using their smartphone,
13:32they could take a picture and instantly upload it onto the garment.
13:35While Sanjay tries the selfie sweatshirt on for size.
13:39I don't think you'd go to work in it.
13:41You'd go to a festival in it or a party.
13:45Searching for a fetching fabric.
13:48We're looking for a high quality material.
13:50Project manager Scott.
13:52I think we're really looking for costume.
13:53This will be made up, knitted into a garment.
13:56And aspiring fashion retailer, Robert.
13:58It's a really nice material.
14:00Is it Italian as well?
14:01Italian, yeah.
14:02Great.
14:02Hello?
14:05Scott, it's Mark.
14:06We're just ringing to let you know what we came back with from the focus group.
14:09The long-sleeved jumper was the best option with a front-centre screen.
14:14Cool.
14:14So it's good news.
14:15I mean, what you've found, we're resonating with.
14:19That's not Scott.
14:20If it's too complex...
14:22Guys, Scott, I think we're agreed on the concept.
14:24I think we need to prioritise what we want.
14:26Scott, can you hear?
14:26Let me finish.
14:28Rob's speaking, guys.
14:29Give them two minutes.
14:30Scott is not making any decisions because he doesn't want to be accountable for anything
14:34if it doesn't succeed.
14:36Robert should be project manager because of his experience in fashion.
14:40But he didn't want to put his neck on the line.
14:42This image idea, that's what we're going for, yes?
14:44Yes.
14:44Yes.
14:45OK, cheers, mate.
14:46Bye, bye, bye.
14:47Very good at talking, not good at listening.
14:50But Robert was talking the whole time.
14:51Robert, he didn't want to be project manager.
14:53And he's like jumping in.
14:53Do you know what, boys, boys, boys, let's not stoop to their level.
14:55Mid-afternoon.
15:01While half the girls get the design sewn up.
15:04We really want something that's going to nip in at the waist.
15:07We need two pockets.
15:08The sleeves are going to be full length.
15:10We want a heat regulator.
15:12Project manager, Nooran.
15:14We also want the chargeable sort of element of it.
15:17Takes on the technology.
15:19So we want lights on the front as well.
15:21Just a little trim, nothing heavy.
15:24We've got charging, we've got lapel lights, we have heating.
15:26We're getting to a point where there's a lot of features here.
15:28Yeah.
15:28And I think that we might be getting a little ambitious.
15:32In terms of all the functionalities, I think we've got to compromise on something.
15:36I like the lights.
15:37The other team have conducted market research, which supports the idea of the lights.
15:40Nooran, you decide.
15:41No, I think having that...
15:45We just need to decide which one.
15:46I know.
15:47I want us to have all three functions.
15:50Nooran, you need to make a decision.
15:52We're making it very, very overcomplicated here.
15:55Well, I'm not...
15:55That's by virtue of the design.
15:57The design is getting overcomplicated.
15:59Let Nooran have a...
16:00I don't feel the Nooran is in control of the task.
16:06She cannot control the strategy and the strong characters in the group.
16:11We need to make a decision.
16:13I know.
16:13I am going to take charge here because I don't think we're getting anywhere.
16:19The three functions that we would like.
16:21The mobile phone charger, LEDs, and the lapel as a trim, and the heat pads.
16:26It's kind of turning into a science lesson here.
16:33James, nice to meet you.
16:34How are you?
16:35Tasked with briefing their tech designer, half of Scott's boys.
16:39What we wanted to do was have a jumper where a user could take a photograph and have that photograph transmitted onto the jumper.
16:49I've already worked on a project that has done almost exactly that, and it would take a long time.
16:56Hello?
16:57Okay, a bit of bad news.
16:58The initial screen we discussed to go on the front is completely out.
17:02We need to look and think more about placing LEDs spaced out around the garment.
17:06We can't go into the boardroom with just a grey jumper and a few LEDs on.
17:10It needs to stand out.
17:11It needs to be original.
17:12Oh, my days.
17:13This chap...
17:14All right, Scott, Scott, what was the next move you would like us to do, mate?
17:18You need to come to us with solutions, guys, not problems.
17:21You just need to make it work, guys.
17:23You need to make it work.
17:24Cheers, bye.
17:25We're in a difficult position now because we've come in here, Robert, with this idea that we've spent the last half a day on.
17:33Now we have to regroup and have a little think about our contingency points.
17:37Yeah, absolutely.
17:39Ironing out details, Katie.
17:42The thermometer, I think, should be near the heat pads.
17:45That would make sense.
17:46We can have the charging system hooked to solar panels.
17:50What we need to do now, really, is decide the best places to locate the solar panels.
17:57Somebody needed to take charge and lead us in a direction.
18:02And I was more than happy to step up and lead the team.
18:06Where in the jacket are you going to get the most amount of sunlight?
18:08Shoulders.
18:09I think it should go somewhere like here.
18:10What do you think?
18:11What about the arm?
18:12No, you can't have stiff arms in a jacket.
18:14I want it across the shoulder as a shoulder.
18:15Right, please.
18:16That's a decision?
18:17Yes.
18:18Great.
18:24Hi, guys.
18:25Okay, Bianca.
18:26We need two solar panels which will kind of sit like on the shoulders, like a shoulder pad.
18:31Is it under one layer of material?
18:33It's under the material.
18:34It's in the lining.
18:35Under the lining.
18:36Okay.
18:37The sun needs to be able to get out.
18:38It does, yes.
18:39So it will have to be under the material, but in between the lining.
18:44How can it be under the material?
18:46Will it work?
18:47That's one thing we're doing.
18:48Will it work under the material?
18:50Um.
18:565.30pm.
18:58I'll let Rob talk you through the sketch.
19:01So in terms of the initial design, we're not going for anything too complicated.
19:05It is going to be a sweatshirt.
19:06While Robert focuses on fashion.
19:09Where I've seen logos are here, that side, but also on the collar on the back, which is a
19:14little bit more discreet.
19:15Five minutes ago, you're all, yeah, it's the best idea you've ever heard.
19:18Until we made a great point.
19:19You're going to make your mind at what you're on.
19:21Unraveling the rest of the team.
19:24Guys, guys, guys, guys, guys, listen, we're not getting anywhere by arguing about this all.
19:28Well, it's been a shambolic afternoon.
19:31Scott is the project manager.
19:33He didn't appoint a sub-team manager.
19:35Well, that's a bad start, isn't it?
19:36Wait a minute.
19:36Yeah, hold on.
19:37Hold on.
19:37I'm finished, mate.
19:38You can talk in a sec.
19:38You don't stop saying that.
19:39It's getting boring.
19:41In terms of chaos, over ten years, this one is creeping very near the top.
19:47At the end of the day, if we don't decide in the next two minutes, we're not going to
19:50have anything.
19:51So we just need to.
19:52Guys, I don't know what you think.
19:53If you put a little camera in there so people can record what they do on a daily basis.
19:57And if someone goes to a theme park and they're on the ride, you could have this cool jumper
20:01and then you're going upside down and doing all that and it's recording everything.
20:04You're not going to hold a camera.
20:05You're not going to do nothing.
20:06Yeah, that's potentially doable.
20:08If we brand it so that it's called on air and if you arrange this in one continuous
20:13line and it turns into an O and an N in joined up writing and an air in joined up writing
20:18and then when you flick the switch to record, the lights come on to say on air.
20:23We can do something like that.
20:26Today's been tough.
20:26We've done the design, we've done the manufacturing side of things, we've done all the fundamental
20:31stuff and the project manager's been absent.
20:33The PM should have been with this team because we've had to make all the critical decisions
20:37throughout the whole day.
20:38Okay, okay, it's a fair comment.
20:40And what they're creating is just a plain grey jumper.
20:44We've worked really hard and, you know, I think we've done the best we can.
20:48Fashion fixed.
20:52Technology ticked off.
20:56Overnight, prototypes of both products will be produced.
21:07I think what will come through the door will be exactly what we've asked for.
21:19Hello there.
21:20For Scott's team.
21:23Here we go, boys.
21:25A sweatshirt with a built-in video camera.
21:28Come on, James.
21:29The emoti shirt.
21:33Ah.
21:35And that looks pretty cool.
21:38It's good.
21:39I quite like that.
21:40I think the material looks really nice.
21:41My biggest concern really is the on air.
21:44It looks a little bit like a Christmas tree.
21:45That's my only concern.
21:46The rest of it, I think it looks great.
21:47I love the logo at the back.
21:49I think it looks fantastic.
21:51What surprises me is that out of the chaos comes a product that actually stands a bit
21:55of a chance in the market.
21:57Bearing in mind what happened yesterday, I think it's a miracle.
22:00For the other team, a special delivery.
22:03Due to the complexity of your design, there has been a delay in producing your prototypes.
22:10We will endeavour to complete your final design within the remaining time frame available.
22:18It's particularly frustrating because I've identified at quite early stage that this product
22:23was trying to be all things to all people.
22:24Unfortunately, we've got to pitch this afternoon, potentially, without anything to pitch with.
22:30God, guys, a pitch without the product would be an absolute disaster.
22:34While the girls wait.
22:37It was the fundamental side of things, was the technology side.
22:40Dissecting day one.
22:42I was quite annoyed that you weren't there, Scott, okay, because I think they were the
22:44decisions that you should have made.
22:46The boys.
22:48There was no one to say, this is what we're doing, this is how we're doing it.
22:51You guys can't walk together as a team then?
22:53No, no, no, no.
22:55Everyone can work in a team.
22:56It's like any sports team, they all need a manager.
22:59They all need a guy.
23:00You guys need to be managed then, right?
23:01Really simply, really simply.
23:02So moving forward, you guys need to be managed.
23:04Exactly.
23:04It's not a criticism, Scott.
23:07I'm just saying that.
23:08No, no, no, I'm not taking that as a criticism, I'm taking that as a new guys.
23:11Yeah, I'm not saying that.
23:12I'm just saying that.
23:12Do you guys need your hand held by a project manager?
23:15Absolutely.
23:15The only thing that was missing was a decision maker.
23:17That doesn't mean we need managing.
23:19That doesn't mean we need a boss.
23:20All it means is we're like a decision maker.
23:22Robert, you completely shied away from being the project manager of this task.
23:26And yet, you seem to be wanting to backseat drive the entire way.
23:29And we were just getting you shouting down the phone.
23:31I said, happy to lead, but I don't think this is my absolute...
23:35But if someone is extremely passionate to drive a product forward, then put your hand up.
23:40Scott was like, yes, yes, yes.
23:41You actually said, does anyone object to Scott doing this?
23:45You shied away from it.
23:46You went, I don't think this is right for me.
23:48But it's not.
23:49Fashion, yes, that's where I want to go in business.
23:51But it's luxury, super high fashion.
23:53Robert's experience as in this industry.
23:55I'm not designing any products.
23:57Scott and Robert disagreeing was not helpful at all.
23:59Scott's making a few excuses, making sure he's covering his tracks.
24:03I'm just losing respect for you because you're lying as a project manager.
24:06Hopefully Scott will get a grip.
24:08We should be concentrating on making sure we sell and we beat the girls.
24:13Fashionably late...
24:15Oh, it's the jackets.
24:17Oh, fantastic. Thank you so much.
24:20The girls' product.
24:21Named Little Smart Jacket.
24:29Shouldn't this be covered?
24:31That's not good.
24:32There's no way you'd have solar panels on your shoulders.
24:34Let Sarah try it on.
24:36We can sort of explain that it's not finished yet.
24:38Like the shape of it is good on you.
24:40Is it?
24:40Put it in the part over.
24:41Yeah, yeah, cover it in the panels.
24:42Yeah, that's right.
24:43Can the sun penetrate through the material to the solar panel?
24:46Does the solar panel need to be exposed on the external?
24:48Of course it does.
24:49We needed to know that.
24:50That was fundamental.
24:51Why can't we just work with what we have?
24:53Hold on, hold on, hold on.
24:54Let me finish.
24:54And Lauren needs to take control.
24:55Just hold your hair back.
24:56One second.
24:57Yesterday, we had Katie and Ella taking control of the meeting, asking all the technology
25:02questions, and now that the product has actually arrived, they've just decided to blame
25:07it on the PM.
25:07You're quite happy to take control when you want to, like yesterday.
25:09I said, Lauren, please, please, I just said, Lauren, please.
25:12Just stand straight, right, Sarah, and put your hair behind your shoulders, right, forget
25:15their solar panels, and just look at them, right, they could look like stripes on the shoulders,
25:21it could be part of the design, and that is what we're going to have to go with.
25:28Today, teams must pitch their products to three major retailers.
25:33Getting to grips with their prototype, so, according to my calculations, social media
25:40specialist, Solomon.
25:42The frame width was 192x1080, had a 30 frame, second rate, two stereo audio at 48 kilohertz.
25:49Oh, wow, I'm glad that's solved.
25:50Thank God, cheers, Solomon.
25:51I know all about it now.
25:52I'd like to introduce you to an Altec guy, the biggest geek in the world, Solomon.
25:59Lunchtime.
25:59First stop for Scott and half the boys, high street giant, JD Sports.
26:07Hi, good afternoon, I'm Scott, here today to speak to you about our product, Emote Shirt.
26:13The garment is a sweatshirt, a video camera.
26:17We didn't want it to be some kind of hidden camera top, which might be a little bit creepy.
26:21We wanted to make sure that it was really obvious and clear,
26:23so, when the camera is in operation, the light goes red and flashes.
26:31Do you mind if we have a little video of you?
26:33Yeah, yeah, it's all right.
26:35What we've actually recorded is here.
26:39There you go.
26:41It's upside down, surely.
26:42I mean, it's a kind of, like, a bird's eye view, that's one of the positions then, so it's...
26:47And are you able to rotate it?
26:49Yeah, we can rotate it, and we can...
26:51Yeah.
26:52So, this is how it would look, orientated, as such.
26:58Okay, are you happy with your demonstration, Stephen?
27:01Yes.
27:02Yep.
27:02Yes.
27:03Shoreditch, home to online retailer Firebox.
27:10This garment essentially solves three problems.
27:13Looking for a big order of little smart jacket, Ella Jade.
27:18The first one is to do with the British weather.
27:21It can be typically unpredictable.
27:23If you're cold, this is the solution that can really help you to keep warm.
27:27Is it hot now, Sarah?
27:28Is it getting a bit warmer?
27:29Getting a bit warmer.
27:30Is it getting a bit warmer?
27:31It's definitely warming up.
27:33So, if you just want to...
27:34Just turn.
27:36Slightly awkward.
27:37Yeah.
27:39Oh, okay.
27:42Okay, great.
27:44The second problem is, actually, when you're running out of phone battery, and you can actually
27:48charge your phone on the go.
27:51And the third, as you can see, demonstrated by the lovely Sarah, is the lights.
27:56When you're in a big party, or you want to really stand out from the crowd, what we're
28:00offering is something to help you get noticed.
28:02We can switch on a few lights, and help you attract someone that you like.
28:08It's very true.
28:11Why didn't you decide to just focus on the charging element, which is obviously, in its
28:15own right, quite a big issue?
28:16We do know that it does quite a few things, but you don't have to use all these things
28:20at once.
28:21It's just that the option is there if you wanted it.
28:23Okay.
28:24Good.
28:25It definitely has novelty factor.
28:26It's practical.
28:27It's different.
28:28If a retailer is interested in something new, something innovative, they'll buy this product.
28:34Thank you very much.
28:35Goodbye.
28:36If not, they've got a problem.
28:39Mid-afternoon.
28:40The little smart jacket, as presented here, by my wonderful model.
28:46While the rest of the girls tackle the sports brand, preparing for their first pitch, Daniel's
29:03half of the boys.
29:04All good?
29:05Yeah.
29:06Good boys.
29:07All my time, boys.
29:10Sorry.
29:11I was a successful market trader, but I believe I will succeed pitching to corporate clients.
29:16I've got the sales ability, the know-how.
29:18I'm a selling machine.
29:19Our idea was to have Bonaire as a slogan.
29:22It's a quirky thing to begin with, maybe, but it's going to lead on to be a brand.
29:26It's got a touch of Christmas jumper about it.
29:29Very good point.
29:30It does look a bit Christmassy.
29:32The camera, because it's in that area, is that a good idea for people to be, you know,
29:36staring directly at your chest if you're a girl?
29:38A very good point.
29:39I think it's kind of a quirky thing.
29:42If you're going into a club, is there any problems, do you think that that might be,
29:47they don't allow you in because they don't want filming?
29:49Yeah.
29:50To be completely honest, it's not really designed to go night clubbing in anyway.
29:53You wouldn't go in a public place.
29:55This is more to, you wouldn't go out and about.
30:00I personally wouldn't use it for that.
30:02I would wear it out.
30:03I would wear it all day long out at night with my friends to record them moments
30:05from having a beer, having a pint, memories we missed.
30:07For them spur-of-the-moment images and things like that.
30:09That's diverse market right there.
30:11I would use it in the day.
30:12I wouldn't personally go out in it at night.
30:13He would go in it in the night.
30:14He's not even thinking about the date.
30:16I'm very disappointed in Daniel.
30:19He said he wouldn't wear our own product in a public place.
30:22If you're going to sell it to people, you've got to believe in your own product.
30:27You might have made a few statements that...
30:31Costas?
30:32Like what?
30:33That you wouldn't wear it in public.
30:35Public?
30:36Yeah.
30:37I said I wouldn't wear it at night out.
30:38Oh, don't be silly, Daniel.
30:39It doesn't make sense how you can possibly jump on me for saying something.
30:42Don't be silly, Daniel.
30:43It just strikes me as a bit of a coward's way out.
30:45They have to learn from their mistakes, don't we, Dan?
30:47No-one's getting on at you.
30:48No-one's...
30:49No, I disagree completely.
30:50I think you have gone on me.
30:51If I want to put a point across to you that you did wrong, then you need talent.
30:54Central London.
30:59Last chance for both teams.
31:03Department store John Lewis.
31:10Selecting his sales squad...
31:12Hi, boys.
31:13Hi, boys.
31:14Hi, boys.
31:15Hi, guys.
31:16Scott.
31:17Guys, I'm really keen finding out how you've done and your pitch.
31:21Can you just give me a quick overview, Dan?
31:23Absolutely.
31:24The pitch went absolutely outstanding, so...
31:26Right, okay.
31:27Scott, I just want to give you some feedback.
31:28We made fundamental errors.
31:30Daniel saying I wouldn't wear this in a public place could prove costly.
31:35No.
31:36Come on, Mark.
31:37Come on.
31:38I said I wouldn't wear it in public place at night.
31:39The exact sentence, and I wrote it down at the time.
31:41Okay.
31:42I would not wear this in a public place.
31:48Hello.
31:49My name is Naren.
31:50Charging forward with their pitch.
31:52The girls.
31:53This jacket is targeted to all fashionable women in the mid...
32:03Oh, dear.
32:05The age range of the late...
32:09Late 20s to the mid 50s.
32:12Guys, guys, guys, guys, guys, guys, guys.
32:15Other than that one comment, how was Daniel's performance?
32:19Poor.
32:20Poor.
32:21As the pitch, his pitch was poor.
32:23Wow.
32:24We hope that you like the product, and I hope by placing an order, you'll be making a very smart move.
32:35Is the battery only charged through the solar panels?
32:38It is in the specific prototype we have.
32:41I think the product would need some modification.
32:44Okay.
32:45Well, thank you very much.
32:48Guys, I'm relatively comfortable with who's going to do what roles in here.
32:54Going to have Mark, Solly, Robert, Dan.
32:59I'm going to be the last man speaking, and that's going to be the sales team to do this pitch.
33:03Okay, guys, let's go.
33:04Good luck, guys.
33:05Good luck, guys.
33:08Mr Salesman.
33:09The only weak link was Daniel, and he's in there.
33:12And he's now recording.
33:14So, if you just walk round the room.
33:15Yeah, sure.
33:16Just a little quick demo.
33:17Get your faces in, guys.
33:18Get your faces in, guys.
33:20That red light is kind of an icon on air, you know?
33:23That light, people will know they're being filmed once they see that red light on.
33:26It's a chance to really make a statement, you know?
33:30It's the new technology that we honestly believe is going to be the brand new thing.
33:35Our argument is privacy is history.
33:38I think that that's the complete opposite.
33:41I think our customers are increasingly concerned about privacy online, particularly if they've got young families.
33:47In terms of our target market, they're looking for something new, and it's going to happen.
33:52It's just who's going to do it first.
33:54That's why I said it's really giving you the opportunity to do that.
33:58Thank you both very much for your time today.
34:00We look forward to hearing from you.
34:10We started off exactly how we mean to set out.
34:13Go in there and smash it.
34:15See, that was pitch perfect.
34:16I would say everything went smoothly.
34:18Cheers, guys.
34:19Tonight, clothing orders, if any, will be counted.
34:25Tomorrow, the truth laid bare.
34:28You can go through to the boardroom now.
34:50Good morning.
34:51Good morning.
35:04Good morning.
35:18Good morning, Lord Chugger.
35:21I'm going to start with the girls team.
35:25I understand that you've come up with a new name now, Tenacity.
35:28It was my suggestion, Lord Chugger.
35:30It's about being gutsy, strong-willed, determined,
35:33and I think that's obviously what each and every one of us are.
35:36OK, so, Nooran, tell me about how you became the project manager.
35:40I felt I was actually kind of coerced into the role.
35:44I actually cater for a retail Asian sector and scarves and accessories.
35:50So your claim to fame is that you sold scarves, is that it?
35:53No, and obviously in the Asian sort of boutique, but I think this is...
35:58I once did a paper round, I'm not Rupert Murdoch.
36:01Yes, but this is what the girls felt, that I had the strong credentials to take on this task.
36:06But, Bianca, can I ask you why you didn't think you were good for this particular role this time?
36:10I felt, you know, my expertise personally isn't in styling or fashion,
36:15and Nooran actually has a boutique.
36:17It's an Asian niche market.
36:18It is a fashion boutique.
36:19It is a boutique.
36:19Do you have a shop?
36:20Yeah, but I do retail, it's retail, but not high street fashion.
36:23And if it was to launch a turban with a cold sort of regulator or a burka that changes colours,
36:29then maybe that is my remit.
36:31Bianca, you are planning to join an adventure with me making specialised hosiery, which is fashion-wise.
36:38Yes, it is.
36:39But it was clearly technology was the basis of the task, wearable technology.
36:42So I think it's unfair for you to say that...
36:44Scarves are not technology, are they really?
36:46No, agreed.
36:46And I think it was...
36:47You stitched her up, really.
36:48It's not just a jacket that's been stitched up.
36:50She's been stitched up also.
36:53Let's move on.
36:55Someone talk me through this product.
36:57That's your one there, isn't it?
36:58Yes, I'll talk you through it, Lord Sugar.
37:02So we've got two heat pads.
37:04What drives that, then?
37:05It's solar-powered.
37:07Solar-powered.
37:07Now, ladies, I'm not a fashion guru, but to have solar panels on the epaulettes is kind of like going back to Dallas and Sue Ellen power dressing.
37:19We didn't expect the solar panels to be on the external, so we're as a fashion...
37:23Well, excuse me.
37:24Solar panels are only going to work if they're exposed, right?
37:27Move on, then.
37:28We also have a phone charger here in the pocket, and then we have lights.
37:33What's the purpose of that?
37:34Someone to land their plane on you or something?
37:36No, just to light up the night and the evening.
37:38OK.
37:39So, who briefed the designer?
37:41Well, all of them.
37:43Katie took the lead in controlling and actually briefing the designers.
37:47The problem in the tech meeting was we had no structure at all.
37:50No-one could make a decision.
37:52Sorry, the decision was almost between you and Ella.
37:55No, no.
37:55Yes, it was.
37:56No, don't pass the paper delay.
37:58No, you're sorry.
37:59I'm not taking a person.
38:00If you felt so strongly about all of this, then you should have actually stepped up to be a PM in the first place.
38:04But in the beginning, nobody wanted to take this on board.
38:06Unfortunately, Murin tried to please everybody and combine everything in one product.
38:10This product was, in my opinion, too complicated.
38:14Now, look, let's move on to the most important part.
38:17We've got our product.
38:18We've got our three retailers.
38:19How do you think you've got on there?
38:21Yeah, really, really positive.
38:23Yeah.
38:23OK, all right.
38:25Gentlemen, we've ended up with Scott as the project manager, is that right?
38:29Yes, Lord Sugar.
38:29I suggested to you, Robert, that you might consider this.
38:34And from what I can understand from Nick, you immediately turned around and said you don't want to do it.
38:40Absolutely.
38:41Based on this being a high street product, that isn't the area that I want to go into in business.
38:46I'm also not going to be a designer.
38:48I've got your CV here.
38:50I will choose to lead a task that I think I'm good at, like branding, advertising or design.
38:55I mean, if this weren't bleedin' made for you, I don't know what was.
38:57If the price point was £5,000 and if we were pitching to a shop in Mount Street Mayfair, then I probably would have been a little bit more excited.
39:03A lot of sugar.
39:04We pushed Robert, suggesting that he was the only person we thought.
39:08You didn't push me.
39:09You pushed Scott, who was really passionate about driving an idea forward.
39:12I think you're bottle dip.
39:14Now, Scott, the rationale behind you taking up the project manager's position is because you're in a kind of a technology industry, which is mainly biochemistry and all that type of thing.
39:26It is, Lord Sugar.
39:26I felt as if no one else has taken this here.
39:29I'm going to put myself forward.
39:30Hmm.
39:31Solomon, you know about technology, don't you?
39:34Yeah.
39:35Why'd you duck this, then?
39:36Well, Sugar, my business is in social media.
39:38It's purely online.
39:39Hmm.
39:40I'm disappointed here.
39:41You know, ladies and gentlemen, together, collectively, I am disappointed.
39:45There's been a lot of ducking going on here.
39:48Let's move on.
39:49Go and demonstrate and tell me what that thing is.
39:52Solomon, you can join me if you want.
39:55What we have here is a sweatshirt.
39:58Right in the front of here, you can see, we actually have a camera.
40:01Solly, if you can go into details.
40:03So, Lord Sugar, it's really simple to operate.
40:04The camera records onto an SD card, which is powered by a battery pack at the bottom of the garment.
40:09There's two separately controlled strips of lights, and, yep, they do light up.
40:13Give me one second.
40:14It's important to say what it says as well, Solly.
40:15It says on air.
40:16So, it's a jumper with a camera in, right?
40:19Brings a whole new meaning to, I saw you coming.
40:23Hmm.
40:23All right.
40:25Thanks.
40:28All right, look, I think it's time to see how many orders you got.
40:32I'll start with Karen.
40:34Yeah, well, the department store liked the girls' pitch, but they thought the jacket needed so many modifications,
40:41it would end up being a completely different product, so no orders.
40:45No orders.
40:46None.
40:48Nick, the same department store.
40:50Yeah.
40:51They said questionable product.
40:53It's got no place in their store.
40:55Zero orders.
40:57Also no orders.
40:58No orders.
40:59The sports retailer, Karen?
41:01Well, as you can see, it's not a sports product.
41:03So, of course, there was no orders.
41:07Well, Nick, I don't want to heap misery on misery, but the product would not appeal to their customers, and hence, zero orders.
41:16Karen, did they get any orders from the online retailer?
41:20They hated the lights.
41:23But they liked to be early adopters of technology, so they did place an order.
41:28250 units.
41:29Nick, the online retailer, how did they do there?
41:34Bad day.
41:37No orders.
41:42So, you've won, ladies, again.
41:45Not convincing.
41:46Not at all.
41:47May I just say as well, you're lucky you won, because particularly Sarah and Lindsay, I didn't see anything of you on this task.
41:54Your name is tenacity.
41:56I'd like to see you be much more tenacious, all of you.
42:00Anyway, ladies, your treat is I'm going to send you to the Surrey docks, where you're going to be flying 30 feet in the air, above the water, in some jetpacks.
42:11So, I suppose, it's one way of you being high flyers.
42:14Off you go.
42:15Well, gentlemen, a very disappointing loss.
42:30A lot of people amongst you had the ability to do a better job than has been done.
42:36Now, I get the funny feeling we're going to get finger-pointing at one particular individual, Robert, for not taking up the project manager's position.
42:47And it would be an easy way out for everybody to be saying, Robert this and Robert that.
42:51So, I'm going to make that much easier for everyone.
42:55Robert, I don't like people who bottle out.
42:59So, Robert, you're fired.
43:02Thank you, Lord Sugar.
43:03You will go off now, and you will have a chat amongst yourselves.
43:20Come back in here, and we'll discuss what's gone wrong on this particular task.
43:24And at least another one of you will be fired.
43:28Off you go.
43:37You know, I'm in a mess about.
43:39This kind of deadwood is out as soon as possible.
43:42I didn't agree with Lord Sugar today.
43:56Fashion is a completely wide remit.
43:58I want to go into super luxury fashion.
44:00It's a bit like saying you can ride a canoe, but can you ride a £250,000 luxury yacht in the south of France?
44:08Can.
44:09They're just not the same thing.
44:12This is what teamwork's all about, girls.
44:20I'm feeling great that I've actually led my team to victory.
44:23I know it's a very small win, but whether it's by one or by a hundred, a win is a win.
44:35Lord Sugar's right.
44:36We have all been shying away from being PM, and in future, I'm not going to shy away from it.
44:41I'm going to put my hand on.
44:42Well done.
44:43Team Tenacity.
44:44Woo!
44:53The concept was wrong.
44:54We had a camera in a grey jumper.
44:58We need to figure out what went wrong at the start.
45:01Scott lost control of this.
45:02We had no direction, no sales.
45:05It was a disaster from the outset.
45:07As a project manager, obviously, it will ultimately be up to me who comes into the boardroom.
45:12I need to know where this failed.
45:14I put myself on the line, put my balls on the line here.
45:17I've come forward as project manager.
45:19I'm going to fight that until the cows come home.
45:21Someone's already been fired from not stepping up to PM.
45:23Scott, I think we all agree you volunteered, and we backed you.
45:26You didn't, but you didn't volunteer.
45:27I didn't volunteer because I specialise online.
45:29At the front of this task, I would say that it should have been a toss-up between Solomon and Robert.
45:33He's now paid for that.
45:34Is it now time that Solomon pays for his error as well?
45:46You can go through to the boardroom now.
46:04I mean, I've seen some bad products in my time, but this one, I mean, no wonder the three retailers didn't want to stock it.
46:16I think even the shoplifters would bring it back.
46:19Scott, give me your call on it.
46:21My idea was actually to go down utilising my skills in clinical research.
46:26I put my idea to the group, which is very quickly shot down in flames.
46:31According to Nick, you said, well, you know, if you're not going to listen to me about my ideas,
46:36then I don't want to be responsible anymore.
46:38You seem to have washed your hands of it.
46:40I didn't want to...
46:40You said, well, you know, well, you get on with it then.
46:42I didn't want to hide away, Lord Sugar.
46:44It's as simple as that.
46:45No-one else put themselves forward for project manager.
46:48Scott, you made a very good case to be project manager on this task.
46:52You said you'd been to an expo a couple of weeks ago, and you would be the best person to lead this.
46:57Why would we then put ourselves forward?
46:58Solomon, you've got a technology business.
47:00You talk about technology all the way through in here.
47:03Why weren't you bold enough to put yourself forward?
47:06My specialities lie online.
47:07I take your point, my technology knowledge is broad.
47:10Scott was very, very passionate about wanting to put himself forward.
47:13What I'm detecting still amongst you eight here are some bottlers, OK?
47:19Now, Sugar, I did not bottle it.
47:21My idea was light leggings, so they were running leggings with light strips down the side
47:25that reacted to your heartbeat or your temperature.
47:28Sounds right to me.
47:29I thought the sports market with a sports retailer would have been something we should have gone for.
47:33I think the point about Solomon, perhaps, is that whilst he had a product that was far more suitable
47:38for the people you were about to pitch to, you didn't have the strength of personality to drive it through.
47:45James, who's responsible for the failure of this task?
47:50In my eyes, the pitches were fundamental, and I think Daniel messed the key pitch up.
47:57Daniel, you are a super salesman, according to you, in here.
48:02I will outclass them.
48:03I will outperform them.
48:05To be honest, Lord Sugar.
48:06Sounds like Daniel, that's full of air.
48:08The feedback that I actually had was that Daniel was the weakest.
48:11Lord Sugar, I made a mistake.
48:13There's no two ways about it.
48:15What was that mistake?
48:16Somebody pitching, they were pitching a market 18 to 30, someone at 26 years old said he won't wear it in public.
48:21All I can do is commit my mistake, but then tell you how I rectified it.
48:24I can't turn back time.
48:26How do you rectify it when you're turning round in front of a retailer saying, well, I wouldn't wear it?
48:29I actually said I wouldn't wear it in nightclubs.
48:31No, you said you wouldn't wear it in public.
48:33Afterwards, I did correct that.
48:35Same thing.
48:36No, no, absolutely, Lord Sugar.
48:37I slipped.
48:38I slipped.
48:38I'm holding my hands up.
48:39What can I answer in this?
48:40They're jumping on that, Lord Sugar.
48:42Let's go a bit deeper than that.
48:43Let's go a bit deeper than that.
48:44You didn't just say you'd wear it in public.
48:45Every time they fired a problem at you, you agreed with them.
48:48Instead of defending that product and giving them an answer why.
48:50Why it was a good product.
48:51I agree.
48:52You did.
48:52I completely agree, Lord Sugar.
48:53And I reined it in.
48:55Daniel, one of your day jobs is pub quizzes, right?
48:58Okay?
48:58So here's a question, right, for you.
49:00What's the point of a pitch meeting?
49:02Answer.
49:03To get orders.
49:04You don't stand there agreeing with the retailer.
49:08Yeah, it's not that.
49:09Lord Sugar, I completely agree with you.
49:10Yeah, you're right when you're going on that.
49:11No, Lord Sugar, I completely agree with you.
49:12What confidence does that make?
49:13And then you go around and turn around and say,
49:15well, actually, I wouldn't wear it.
49:17I don't believe the failure of this task is anything to do with the pitch.
49:20I just don't think the product was good enough.
49:22Lord Sugar, I've got no idea about technology, and I came up with that.
49:25I'm no inventor, you know.
49:26You're right.
49:27Yeah, absolutely, absolutely right.
49:29The problem was we came up with unfeasible ideas.
49:32We were left with 15 minutes to design that, and that's what we got.
49:37Okay, listen, Scott, who are you going to bring back into this boardroom?
49:42It was quite an even split, I would say.
49:44I had a good idea with regards to my industry, my skill set, and I wanted to understand what
49:50that was.
49:50No, I'm not hearing any names.
49:51The other team...
49:51Scott, if you spent less time covering your arse and more time answering questions, we
49:56might get some names for Lord Sugar.
49:57I'm going to bring back in Daniel and Solomon.
50:02Daniel and Solomon.
50:02Because James just said it.
50:05The rest of you, it is about time you never look at yourselves, because right now you are
50:11a total shambles, a complete and utter shambles.
50:15Go back to the house.
50:17Thank you, Lord Sugar.
50:19Thank you, Lord Sugar.
50:25I'm going to have a chat with Karen and Nick.
50:28Pop outside.
50:29I'm going to call you back in.
50:35The score is a bit of a slippery character.
50:38I'm having trouble understanding the fellow, really.
50:42He passes the buck as if it's a grenade.
50:44Solomon clearly is the most technically advanced here.
50:49He came up with an idea that could have worked, but sometimes you need big personality and
50:54you've got to start shouting.
50:55You need a backbone.
50:57Exactly.
50:58Daniel should be herself some, don't you think?
51:01I do worry that the more sophisticated pitch may not be his bag.
51:09Yes, Lord Sugar.
51:10Could you send the three of them in, please?
51:11Yes, Lord Sugar.
51:12Yes, Lord Sugar will see you now.
51:28Scott, why have you brought Daniel in?
51:30I strongly believe that Daniel is the reason why we did not get any orders.
51:35Daniel has previously admitted that he had said a lot of negativity towards the product.
51:39I got right behind the product.
51:41Now, when James said, I'll go out in a nightclub with this, I turned around and I went, I wouldn't
51:45go out in public, realising what I've just said.
51:48I would never sell a product like that.
51:49So what I've backtracked and I've said, I would never go out in public at night with
51:53this.
51:54I would take it out in the day.
51:55The person we were selling it to was really worried about people getting filmed without
51:59knowing in a nightclub.
52:00I wonder whether you actually, with all your claims here of selling, you know, in East Street
52:07Market, everything from fabrics, curtains, kids' toys and dogs' food.
52:10Yeah, that's what I do.
52:11Yeah.
52:12It's whether you've never had any experience of selling to the trade.
52:15I have.
52:16My current company, it's an entertainment company.
52:18I actually sell my services to corporate companies.
52:22They have to buy the services.
52:23So you know it's a big, complete difference selling to a member of the public than it is
52:27selling to the trade.
52:27That is a corporate side.
52:28And that is a skill, being able to sell to the corporate side of the business.
52:31Yeah, absolutely.
52:31And I do believe I didn't make a fundamental mistake at all.
52:35If anything, they could have bought into my enthusiasm.
52:38OK.
52:39Scott, you decided to go off with the fashion team, yeah?
52:44That ain't fashion.
52:45I mean, you should have made a matching bag with it so you can stick it on your head.
52:49You put a red LED in it, stuck a camera in the back.
52:52What's the big deal there?
52:53That was all done on the tech team anyway.
52:55We did that, Lord Shugren.
52:56You only produced a grey sweatshirt.
52:59That's literally what they did all day, Nick.
53:01Absolutely.
53:01You should have been from day one in the tech team.
53:04With regards to the actual technology itself, I felt as if, obviously, Solomon should have
53:09piped up a wee bit more with regards to his experience.
53:11I feel I'm being jumped on here.
53:13Technology is not this all-encompassing one field.
53:16It's an industry.
53:16I said to you, I specialise in online technology.
53:19I helped you with the technology and saved the day.
53:21No, you didn't.
53:22You didn't even know the camera.
53:23No, you didn't.
53:24You didn't help with the technology.
53:26James has just sat down there saying that all this has had an idea with regards to the technology.
53:29It is his idea.
53:29But I explained the technology to you.
53:30I did my job.
53:30I did my job.
53:31I did my role.
53:31Last week, Lord Sugar, you accused me of getting into Haydn.
53:34That's why I've put my balls on the line here, Lord Sugar, and I've made myself the project manager.
53:39Unfortunately, I've had people on my team who have let me down with regards to their expertise and what they're really good at.
53:45We've got a salesman that went and said they wouldn't even wear the damn thing in public.
53:48No, that's not true.
53:48We've got a technology guy that didn't even pipe up.
53:51If you want to be heard, if you want to be heard, you sit up and you say, listen, guys, I'm in technology.
53:55I told you I did.
53:57I want to do this.
53:57100% Hannah Hart, I will put myself forward for any online task.
54:02Lord Sugar, I've got so much more to prove in this process.
54:05Should it come around the houses, there's no directness, and that's what we lacked on day one.
54:09I would say I'm very, David.
54:10He starts off by saying I'm very, I'm very, I'm sorry.
54:12Gentlemen, gentlemen, we have heard enough.
54:18Scott, you took the project manager's position, and that may be a serious error.
54:25Hopefully you have it.
54:26I don't want to hear from you now.
54:28The minute one of your ideas was rejected, you got the hump, and then did what you normally do,
54:35and that is go and hide again, but in a completely different way.
54:38Disagree, Lord Sugar.
54:39Daniel, the failure of this task was caused by lack of sales, and that could be directly down to you.
54:49Sum's it up.
54:50Solomon, you piped up with some good ideas, and they got thrown away.
54:54You didn't go for it.
54:56You need to man up a little bit, okay?
54:58You're listening to me.
54:59100% more Sugar.
54:59You need to man up a little bit.
55:02But I'm afraid to say, Daniel, selling is a very, very important part of this task, okay?
55:11You're fouled to sell.
55:12But I have to say, Scott, you did not lead this team.
55:19There's no good just taking the job as a project manager, then afterwards, sulking when nobody agrees with your idea,
55:25and then washing your hands of it.
55:27And for that reason, Scott, you're fired.
55:31Thank you, Lord Sugar.
55:32Okay, gentlemen, go back to the house.
55:45Thank you, Lord Sugar.
55:45He clearly had to go, no question of it.
56:00I don't know what's going on with these boys, but they've got to pull their socks up.
56:04Lord Sugar accused me of hiding.
56:15That's an accusation that I take very seriously.
56:19Don't think I'm a hider.
56:20I put myself up as my project manager, didn't I?
56:25Before we even got to go off to the cafe, he fired Robert then and there.
56:29Basically, he's just saying there's no hiding, no shying away.
56:33You need to step up to the mark.
56:37The thing that killed it for me was, Daniel, you messed the piss up.
56:44I knew he'd be right.
56:47I honestly don't think I deserve to be in there.
56:49Oh, wait a minute.
56:50Me too.
56:51Yes!
56:56I fell asleep last night thinking, you know,
56:58You're fine.
56:59I was okay.
57:00Nothing to worry about.
57:00And, you know, it goes to show that
57:02Can't throw a curveball in there,
57:03but I think Scott made the wrong decision.
57:04Definitely.
57:05I've got a quick question.
57:06Are you happy to see me, James?
57:09I love it.
57:09Love it.
57:10I love it.
57:16Now, 17 candidates remain.
57:20Lord Sugar's search for his next business partner continues.
57:25Next time.
57:26Your task is to come up with your own home fragrance products.
57:32Get it in, get it in, get it in.
57:33Flare-ups.
57:34You were intimidating them, and that's why I stepped in.
57:36You're deluding me.
57:37Monk, monk, monk!
57:39Meltdowns.
57:39I am listening.
57:41But you're not.
57:41But you're so bossy.
57:42Stop it.
57:43And in the boardroom.
57:45You listen.
57:47Sparks fly.
57:48If something is going wrong, you pick up the bloody phone,
57:51and you explain yourself, you're fired.
57:54Thanks.
57:55We'll see you next time.
58:02We'll see you next time.
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