- 7 weeks ago
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00:00This is not about a job anymore. I'm the investor, and you are going to make me some money.
00:09Heading to London, 16 potential business partners, all keen to kick-start a company.
00:18I'm not looking for a friend. If I want a friend, I'll get a dog. I'm looking for a partner.
00:24This is about me investing £250,000 into a business with one of you.
00:30On offer, a 50-50 deal with the nation's most demanding investor.
00:36I'm going to tell you what. You've thrown the gauntlet down, and I expect you to win.
00:41Willing to bankroll new business in tough times, Lord Sugar is on the hunt for one winning partnership.
00:47Basic business principles went right down the drain on this thing. You should have all known better.
00:53Start the car!
00:55It's a deal worth fighting for.
00:57It's a sales day happening again. We have an opinion, and you just don't like it.
01:0116 candidates.
01:03You don't have to teach me how to suck eggs. I know how to ask all that. I'm in a rush.
01:06Guys, you've got it, Brian.
01:0812 tough weeks.
01:10Lads.
01:11One life-changing opportunity.
01:14You're fired. You're fired. This is my boardroom, and by the way, this is my money. You're fired.
01:23You're fired.
01:28Previously on The Apprentice.
01:31You're going to organise the sale of urban art.
01:34The teams set out to sell street art.
01:37I wouldn't pay for that. I think that's awful.
01:41Carry on.
01:43To me, it's very hypnotising, really. You could look at it for hours and get several different meanings from it, really.
01:50Gabrielle's team turned on the charm.
01:53So, Nathan, I mean, bottom line is from our side. We absolutely love this.
01:56Love this. Thank you.
01:57It's fantastic.
01:58Leaving Tom's team...
01:59I think I'm going to go with Sterling.
02:01...without their top artist.
02:03It's a no-win situation for us.
02:05So I'm going to go for broke.
02:06He took a gamble on big pictures.
02:09Oh, look at that.
02:10Yeah.
02:11But big.
02:12Artful Gabrielle cleaned up.
02:15You'll do two of these for 250 if you buy them together.
02:17OK, that's fine.
02:18Brilliant.
02:19We've got 1,200 for this piece.
02:20Yep.
02:211,200 again for the other dolly.
02:23In the boardroom, the charm paid off.
02:26You formed, you flattered, you listened.
02:29Tom's motives were questioned.
02:32You're here for the right reasons.
02:34I'm here for completely the right reasons.
02:36Jade came under pressure.
02:38You were very indecisive.
02:39Is that you?
02:40No, it's not me.
02:41Is that you?
02:42I can make a decision.
02:43Is that you in this case here also?
02:44No, of course it wasn't.
02:45But it was Laura who was let go.
02:47You think you're a good salesperson.
02:49I'm not totally convinced.
02:52You're fired.
02:53She became the eighth casualty of the boardroom.
02:56Now eight remain to fight for the chance to become Lord Sugar's business partner.
03:235.45am.
03:25Hello?
03:26Good morning.
03:27This is Lord Sugar's office.
03:29Lord Sugar would like you to meet him at the champagne bar at St Pancras International.
03:33The cars will be with you in 45 minutes.
03:36Guys?
03:40St Pancras, champagne bar.
03:46St Pancras International Station.
03:4845 minutes.
03:49We're 40 minutes now.
03:50Yeah.
03:51Come on.
04:05Three losses on the bounce is bad.
04:07You know, we need to win.
04:11It's a bit unfair on Phoenix at the moment, isn't it?
04:13Because we're just absolutely smashing them apart.
04:15I think our confidence is going up and up.
04:17We've worked really well as a group, as a unit.
04:19We've worked as a team.
04:20St Pancras International.
04:27St Pancras International.
04:34Boasting the longest champagne bar in Europe and some of the finest French fizz.
04:41St Pancras International.
04:46Good morning.
04:47Good morning, Lord Sugar.
04:48Well, here we are at St Pancras International at the Grand Champagne Bar.
04:54Now, in Britain, last year, we imported 35 million bottles of champagne.
05:02But lots of people have no idea how good our homegrown product is.
05:09English sparkling wine has won many awards and is far superior to some brands of champagne.
05:17It's your job to raise awareness of English sparkling wine.
05:22Now, I'm going to mix the teams up a little bit more here.
05:25You three, choose one of these people you'd like to come and join you.
05:30Nick.
05:32Nick? Yeah.
05:33Nick, please.
05:34Nick.
05:35Nick, you're very popular.
05:36Welcome.
05:37Welcome back, mate.
05:39Your job is very simple.
05:41You're going to create a new image for the industry.
05:44Design a website and an online marketing campaign.
05:48You're going to pitch your campaign to leading figures in the industry.
05:53And the team that comes up with the best campaign will win.
05:58And in the losing team, one of you will be fired.
06:03All clear?
06:04Yes, Lord Sugar.
06:05OK.
06:06Well, I'll see you back in the boardroom in a few days' time.
06:08Off you go.
06:13The sparkling wine industry.
06:15Worth a billion pounds in the UK, but it's the French who dominate the market.
06:21To increase the thirst for English sparkling wine, teams have two days to create an awareness campaign, a website and online ad.
06:31But first, both teams need leaders.
06:34Right, PM.
06:35I want to put myself forward.
06:36Definitely would like to put myself forward as project manager.
06:39Yeah, and actually I would like to put myself forward again. I know I've just been, but I've done websites and stuff before.
06:44And I'm absolutely going to put myself forward. I am so motivated to lead this.
06:48Right, one vote only.
06:50Anyone want me to be project manager?
06:56Do you know what, I think he would actually motivate us and we'll vote for you, actually.
06:59OK. I'm going to vote for Ricky.
07:00Well, that's a one-all. I'm going to vote for myself, so that's three ones.
07:03You need to vote for one of us out of three.
07:05Out of the three, I'd vote for Ricky.
07:07Right, so therefore, Ricky's got it, then.
07:10Project manager, then. I'll put myself forward.
07:12I run a wine company, I don't deal with...
07:14I don't want to deal with English wines, I deal with French wines, but I have a good understanding of the market.
07:18I would like to take a lot of responsibility for the online stuff, for the website stuff, for the video stuff.
07:22But actually, as an overview of wine, I think you're probably quite suited to it.
07:25Tom, you're a project manager. Yeah, let's just go for it. Congratulations.
07:27Let's just go for it.
07:28We're going to win this one this time, eh?
07:29What I will say is forget the fact that Tom knows wine, that Nick knows websites and Jade knows Avatar. Forget that, cos we're better than them.
07:38Right, good luck, guys. Let's do this.
07:40For the first part of the day, the most important thing is to get an understanding of what is this wine, who buys it, why do they buy it?
07:58Just to clarify, this is sparkling wine, it's nothing to do with champagne.
08:03No, the champagne is sparkling wine, but it's named after the region Champagne in France.
08:09Ah. So it's a bit like... So it's a brand name?
08:11Yes. Like Hoover?
08:12Yeah. Yeah, Hoover's a vacuum cleaner, but it's called Hoover.
08:14Like Vaseline, it's petroleum jelly, but it's Vaseline, cos everyone calls it that.
08:17Aha, right.
08:18Or Coca-Cola is Coca-Cola, but that's the brand name in France.
08:22I get it. Yeah.
08:24Brilliant.
08:26On Ricky's team, a conference call.
08:29Hey, you guys, it's Ricky.
08:31You know, Moet, Cava, Prosecco, their names actually signify that drink.
08:35And if there was one word that represented English sparkling wine, whatever it is, just think of words and ideas that represent a drink.
08:42I think that is a very good point.
08:44I'd say C-E-R-T is a nice name, just at the top of my head.
08:48So it's another word that springs to mind for me that represents Britishness, grandeur.
08:53What do you think of that?
08:55Hmm.
08:56How about chink?
08:58C-H-I-N-K is in chink glasses.
09:00A glass of chink.
09:01No.
09:03No.
09:04Yeah, maybe not actually, to be fair.
09:06Not the best idea in the world.
09:0711am.
09:1825 miles outside London, Denby's wine estate.
09:22How you doing?
09:23Hi, good morning.
09:24How you doing, I'm Ricky.
09:25Hello.
09:26How are you?
09:27I'm Jenna.
09:28For Jenna and project manager Ricky, a crash course in grape growing.
09:31We now have the beautiful chalky soil.
09:33Yeah.
09:34Perfect for vines.
09:36What else can we say when we're discussing English sparkling wine?
09:40Heritage is very important.
09:42Really, the emphasis is on quality, quality, quality.
09:46Yeah.
09:47And that is the key.
09:48I have probably only ever drunk wine once or twice in the past.
09:52I hate this stuff.
09:53Team Phoenix do have a very strong team, but I think Tom will do too much talking to show
09:57that he knows so much about wine and forget that we're creating a marketing campaign.
10:01We're not creating wine.
10:02We're not selling wine.
10:03We're creating a campaign to raise the awareness.
10:08There's kind of notes of vanilla on there, I think.
10:10On the other team, getting a taste for the product, wine expert Tom and greengrocer Adam.
10:17Yeah.
10:18I could taste it like a tangy, like a Granny Smith taste to it.
10:21Yeah.
10:22We need to hear some serious sniffing.
10:25Fill up those nasal pastures with all the aromas and ethers.
10:28Smells good.
10:29Still getting this kind of creamy vanilla notes for it, which might be the French oak
10:32that is obviously matured in barrel, but yeah, I think it's delightful.
10:35Little mouthful, swish it round, stuck in the air, pow.
10:40Stem on the foot, Adam, stem on the foot.
10:42Yeah, sorry, yeah.
10:43False of habit, that.
10:44I'm completely out of my comfort zone once again on this task.
10:47I know zero about wine.
10:49I'm a quick learner and I'm looking forward to this task, yeah.
10:52You can smell Christmas cake.
10:58West London.
10:59On the other team...
11:01Look, this is really a look into what the average Jay would buy.
11:06...hunting inspiration on supermarket shelves, Stephen and Gabrielle.
11:11Let's look at the colours and stuff.
11:13There's a million wines here.
11:14We'll be here all day, to be fair.
11:15Gold.
11:16Black.
11:17There's a million-one sparkling wines here.
11:18So where's the English sparkling to this lot?
11:20Let's grab a sales advisor and get them to talk us through this,
11:24because he'll probably answer a lot of the questions we've got on that wine.
11:26So let me have a look for someone.
11:28Hi, mate.
11:29I need someone, if possible, to talk us through some sparkling wines,
11:33if that's all right.
11:34I think Stephen expected a wine connoisseur in Tesco's,
11:37and we were never going to do that.
11:38We went there purely on to see what branding colours and whatever else.
11:42Excuse me.
11:44Could I have some assistance, please?
11:46He does get quite agitated, does get quite stressed,
11:49and does start to get angry.
11:51Are you happy to leave here without seeing an English sparkling wine?
11:54Yes.
11:55We've got a good idea of what sells in the supermarket,
11:58what sells in the general public, ideas on...
12:00Did we?
12:01We don't know.
12:02What don't we know?
12:03We haven't found anything out in there.
12:04Maybe you haven't.
12:05I feel that I have.
12:112pm.
12:14A leading marketing agency, creative base for both teams.
12:20Now, we didn't want to go down the name route,
12:22we wanted to go down more kind of designing some kind of logo icon
12:25that represents English sparkling wine.
12:27Now, working on the website for Tom's campaign, Nick and Jade.
12:31We wanted to have grapes there initially,
12:33so that was kind of, you know, showing that they're English grapes,
12:36and we're thinking in front of that to have possibly some kind of ribbon.
12:41So on here we need to have ESW.
12:44Which stands for English sparkling wine.
12:45OK.
12:46Hello.
12:47Hi, this is Gabrielle.
12:48Hi, I'm Darren. Nice to meet you.
12:49Good to have another visit.
12:50Downstairs, working on their website,
12:53Stephen and architect Gabrielle.
12:55With regards to our logo, which is like a rose stroke champagne glass.
13:01And to go with Gabrielle's rose glass design, a tagline.
13:05Less fizz, i.e. less champagne, more sparkle, more English wine,
13:08and grandeur is the bottle name.
13:10One of Stephen's few contributions was the word grandeur,
13:15as a generic name for English sparkling wines.
13:19It's a French word.
13:21I'm actually believing in that logo, I'm believing in that name,
13:26and I believe it looks like a real fine bottle of sparkling English wine,
13:29so that's good.
13:30Darren, you've got to start. Thank you.
13:31Thank you so much.
13:3215 minutes to do a website design, let's do it.
13:39At the vineyard, planning their online ad, Jenna and Ricky.
13:45So I've got in here some confetti, wine glasses, bouquet.
13:49First job, book props for tomorrow's shoot.
13:52The theme for the advert, it's very much going to be a celebration.
13:56At the moment, we're looking for a wedding reception.
13:58It doesn't have to be champagne to celebrate.
14:00It can be English sparkling wine.
14:02I'm worried about this throne.
14:03If you're Victorian David Beckham, maybe you can get away with it,
14:06but if you're Joe Bloggs, can you?
14:09I'm just thinking the more eye-catching it is,
14:13the more people are going to look at it.
14:14When I get married, I want to throw it on.
14:17Do you drink sparkling wine?
14:19I'm going to drink English sparkling wine.
14:22On the other team, still researching the product,
14:27Adam and wine broker Tom.
14:30Hi, guys.
14:32Checking in on their project manager, the rest of Tom's team.
14:36Have you guys got time to do the props and models?
14:38Because we've got way too much work over here.
14:41We're literally going straight into a wine tasting now at four,
14:44and it'll probably take us half an hour.
14:46All right, no problem. Leave it with us and we'll sort it out.
14:48Was this on our list of things we had to do
14:50and there's no way they could do it?
14:51They can't do it.
14:52All right.
14:53If we just do it.
14:54Have you got some ideas for me?
14:55So we're going to have, obviously, a homepage,
14:57a page for each producer that we have
14:59and the wines that they actually do,
15:02and the tasting notes page.
15:04The other sub-team today obviously has the project manager on it,
15:07but really today it's been all about what Nick and I are doing.
15:10We've come up with the brand, we're looking at the marketing now,
15:12we're coming up with everything at the moment.
15:14So it seems a little bit strange that Tom is actually on that team
15:17because he knew about wine already.
15:19If I was him, I would have wanted to be here
15:21because this is really the essence of whether we win or not.
15:24Next, on their quest to explore English sparkling wine,
15:29a tasting run by Adam and Tom.
15:32So if you just take a glass each at a moment,
15:37now be careful to make sure you hold the stems
15:39when you're tasting sparkling wine.
15:41What we want you all now to do is give it a nice sniff inside the glass
15:44and try and get some of the aromas.
15:46Smell first of all, it's quite tangy.
15:49Green fruit, maybe apples.
15:51Whilst they've been enjoying themselves,
15:54the other team have been really busy.
15:56We might as well finish our glass at this time, so.
15:58Should the project manager be having fun
16:01or should he be actually in control of the task?
16:05What you want to do is you want to oxidate the wine
16:08and obviously bring out its full character
16:10and bring out the different elements and depth of the wine, like so.
16:13So if you all want to take a sip now, guys.
16:16I've enjoyed myself thoroughly today.
16:18It's been a great day. Me and Adam have had a lot of fun.
16:20We've really got to grips with the English wine sparkling.
16:30Sorry.
16:31Really got to grips with English wine sparking.
16:34No!
16:35No!
16:418.30pm.
16:48Back at the house, planning tomorrow's filming for their online ad, Rikki's Team.
16:53I don't want this video coming back being ultra gimmicky.
16:56The message we've got from absolutely everyone is it's quality, it's quality.
16:59It is the level that champagne is, but people don't know that.
17:01I think it's really important that we get English sparkling wine into the advert as much as possible.
17:05We want to put more awareness of English sparkling wine.
17:08With any advert, the first thing that you need to do is grab the attention.
17:11There's a touch of humour that you walk away, remember and think that was quite funny.
17:15I don't want the advert being too funny.
17:16Because I think if it's funny, all of a sudden it's not quality anymore.
17:19The question is how we're going to split the teams tomorrow.
17:21You and I do the website together.
17:23Stephen and Jenna can do the advert together.
17:25I'm feeling really good about the task at the end of day one.
17:27I think they've got enough for the advert, they've got enough direction.
17:30The props are there, they know what we're looking for.
17:32I think it will come back as we're expecting.
17:348am.
17:3624 hours before both teams must pitch their campaigns to industry experts.
17:41I think yesterday was a day of planning.
17:43Thoughts and ideas.
17:44I think yesterday was a day of planning.
17:45Thoughts and ideas.
17:46Today is a day of action.
17:47Today is a day of action.
17:48Deploy it all tomorrow.
17:49Nail the pitch.
17:50Yes.
17:51Win the task.
17:52Have a nice treat.
17:53Yes.
17:54Win the task.
17:55Have a nice treat.
17:56Win the task.
17:57Win the task.
17:58Win the task.
17:59Have a nice treat.
18:01At the agency.
18:02finishing their website design.
18:03Gabrielle and Promete.
18:04Gabrielle and Promete.
18:05I think yesterday was a day of planning.
18:06Thoughts and ideas.
18:07Today is a day of action.
18:08Deploy it all tomorrow.
18:09Nail the pitch.
18:10Yes.
18:11Win the task.
18:12Win the task.
18:13Have a nice treat.
18:14At the agency.
18:16Finishing their website design.
18:17Gabrielle and project manager Ricky.
18:18One thing that was key of our research is quality.
18:20So I'm doing the three wording rule and say quality, quality, quality.
18:24And I want that to come out of the way.
18:25On the website, on the web pages, on the video.
18:26And I think that needs to be key.
18:27Hampstead.
18:28Kenwood house.
18:29For Ricky's team, a high class team.
18:30At the agency.
18:31The company would be here.
18:32Amdala.
18:33The company would be here.
18:34At the agency, finishing their website design.
18:35Gabrielle and project manager Ricky.
18:36One thing that was key about research is quality.
18:37So I'm doing the three wording rule and say quality, quality, quality.
18:40And I want that to come out on the website.
18:42On the web pages.
18:43On the video.
18:45And I think that needs to be key.
18:48Hampstead.
18:49Kenwood House.
18:51For Ricky's team, a high class group.
18:54a high-class backdrop to their wedding-themed wine act.
18:57Less fizz, more sparkle.
18:59Yeah, it's good. It looks good, doesn't it?
19:01Directing Jenna and Stephen.
19:04Grandeur, is that how you pronounce it? Grandeur.
19:06Grandeur, my accent.
19:09Jenna, how does it feel?
19:11I feel, like, very important.
19:13Excuse me, sir, will you pass me a glass of English sparkling wine?
19:15Of course. Champagne or...?
19:18English sparkling. Oh, sorry. I don't want to offend.
19:21I think it's fine. Very nice.
19:25Barbara, can you go here?
19:27We might change you round in a minute.
19:29For the other team, an East London gastropub,
19:32location for their dinner party video.
19:35How do you turn these lights off?
19:38Running it, Jade and Adam.
19:41I'm choreographer, so I'm in charge of putting everyone, you know,
19:43in the place and letting you all know what you should be doing
19:46and shouldn't be doing.
19:47With make-up and hair, I'd say just touch everyone up a bit,
19:50you know, nothing too over the top.
19:52It's not a massive night out, you know what I mean?
19:53It's a nice evening, it's a bit of a get-together.
19:55You know the score, don't you, yeah?
19:57I'm not patronising anyone by any means,
19:59but today, whenever we're chinking, whenever we're drinking,
20:02it's stem and base, OK?
20:04It's not this, it's not this, it's not here, it's this.
20:07You know, I don't want to have to keep cutting.
20:09We've got hardly any time now,
20:11so I don't have to keep cutting to polish glasses and so on.
20:14He's decided he's a choreographer, which is quite funny,
20:17cos there's no dancing.
20:18So, is everyone OK, yeah?
20:19And if you can have complete silence, please.
20:21And...action!
20:30I don't really like working with Adam that much,
20:32doing things like this, but it's our task,
20:33and we've got to make sure it's done well.
20:35That means if he wants to pretend he's in charge or be in charge,
20:37I'm going to assist and I'm going to make sure
20:39the vision comes out at the end, and that's it, really.
20:41Thank you!
20:43Thanks, mate.
20:44Cheers.
20:45Do we need any choreography doing, any directing?
20:48See you later.
20:49Thanks again.
20:50Cheers, see you now.
20:51You know what choreography means?
20:52It means making sure there's everyone in the right place
20:55and knows what they're doing.
20:56It does!
20:57I've checked with everyone.
21:00You're going to be like, what is this?
21:02This is not my English sparkling wine I ordered.
21:04It's like in discourse.
21:06On the other team...
21:07And then you're going to be like,
21:08Basil Forte, Forte Towers.
21:11No!
21:12OK.
21:13Hey, guys.
21:14Project manager Ricky checks in on progress.
21:17I know we've got a few ideas going on the storyboard.
21:20I just don't want it to be too cheesy or too gimmicky,
21:22if that makes sense.
21:24No, it won't be.
21:25Makes sense.
21:26Or just completely contradict the class we're showing on the website.
21:29Ricky, we obviously pushed for time.
21:31Crack on them, I'll speak to you later.
21:33Wait.
21:35Right.
21:36Well, it sounds like they're on the same wavelength as us,
21:37which is great.
21:38And it doesn't sound like they've killed each other,
21:39which again is great.
21:40I've got confidence in Steve and Jenna today.
21:43They know the message we're looking to do.
21:44And to be fair, I haven't given them enough props to give them any other options.
21:49I've given them a grand tea room.
21:51Very much the setting I've already put in place for them to do.
21:54So, surely even they can't get it wrong.
21:56And action.
21:58Well, finally, our glasses are charged with a fine English sparkling wine.
22:05Less fizz, less fizz and more sparkle.
22:07Cheers.
22:08Cheers.
22:09Great.
22:10Very good.
22:11I'm happy with that.
22:12I'm happy with that.
22:13I basically have a little dot on a line saying layout guidelines and logo.
22:22Finishing the website for their team, technology entrepreneur Nick and project manager Tom.
22:28It should come up with a page where it says where to buy.
22:31So, you click on where to buy for that specific bottle of sparkling I've just read about.
22:36And there'll be a link to their website, the wine, the price, is it available? Yes.
22:39Really important part of this brief is to raise awareness of English sparkling wines to attract new customers.
22:45They haven't really understood that.
22:46They've created a website for existing users about where to buy it, what it costs and what it tastes like.
22:52I visit quite a lot of wine websites, but I think in terms of the way we've laid it out,
22:55the usability of it, the interaction, the fact that it's, you know, up to date with kind of social media and sharing.
23:01I don't think many stuff that's out there even rivals what we've done.
23:077pm.
23:11Can we get English sparkling wine using lunch and every pour on that last bit?
23:15Yeah.
23:16Finishing their online ad, Steven and Jenna.
23:19Thank you so much.
23:20Look at it.
23:21That's it.
23:22Well done.
23:23My first ad.
23:24Let's walk it for win.
23:26Oh, it's on my neck.
23:27And here to view the result, Gabrielle and Ricky.
23:32So, Fizz, on your big day.
23:37Oh!
23:38That's horrible.
23:39It's hard to go.
23:40This isn't the English sparkling wine that they ordered.
23:43Darling!
23:44She obviously needs English sparkling wine made from award-winning vineyards.
23:48And finally, our glasses are charged with a fine English sparkling wine.
23:56Less fizz, more sparkling.
23:5924 hours.
24:00That's not bad, is it?
24:02That's not bad, mate.
24:03I'm actually feeling confident.
24:04I don't know what to say.
24:05I'd say it's a lot cheesier than I was expecting.
24:06I did ask them three or four times, how cheesy is it?
24:09It's not cheesy at all, Ricky.
24:10It's classy.
24:11It's very cheesy.
24:12Oozing luxury with every four.
24:14Come here, boys.
24:15Come here, boys.
24:16Come here, boys.
24:17On the other team, first look for Tom and Nick at Adam and Jade's movie.
24:25Can you turn up a bit?
24:26Eight international awards in nine years.
24:30Produced with English pride and passion.
24:34Why look further for excellence?
24:35An English tradition that's finally in you.
24:42Now easily recognised by our ESW logo.
24:46Brilliant.
24:47Like it?
24:48Fits really well with the website.
24:49It does, doesn't it?
24:50Thank God for that.
24:51We need to be in a high five for that.
24:53That actually looks wicked.
25:00It should look boring, really, isn't it?
25:02Bit boring what I see, isn't it?
25:04It's not genius.
25:05I don't know what they're supposed to be looking for.
25:07Erm...
25:08It's quite a standard advert, isn't it?
25:278am.
25:34Today, both teams must pitch their awareness campaigns to a top panel from the wine industry.
25:44Heading up the experts, chairman of the English wine producers, Mike Roberts, and Julia Trostrom Eve, marketing director.
25:53Do you want to run through the speech, Ricky?
25:55Are you all right?
25:56I'll run through it if you guys want.
25:58Yeah, if you want.
25:59Have a good.
26:00Cool, are we ready?
26:01Alright, good morning, ladies and gentlemen.
26:02Thank you very much for your time this morning.
26:04My name's Ricky Martin.
26:05I have the pleasure of representing Team Sterling to you today.
26:12So you've got two minutes, erm, and I'm going to be covering that in my bit.
26:15So what I want you to do is actually specifically about the video and why we created the video we did and what the vision behind it was.
26:21First to face the panel, Ricky and grandeur.
26:38Good morning, ladies and gentlemen.
26:40My name's Ricky Martin and I have the pleasure of sitting here in front of Team Sterling and would like to take you on a journey today.
26:45So our vision is to ultimately make people aware that English sparkling wine is a quality product.
26:51So what we're trying to do is make sure that we stay true to the heritage as well as the quality on English sparkling wine and again to educate the consumer.
26:58So our themes are quality, quality and quality.
27:02We want that message to be crystal clear to people.
27:05So just to kind of give you an idea on our website here, the colours we're really going for is gold, black and white.
27:12These are the colours which are synonymous particularly of luxury bottles, particularly champagnes, and we're trying to run with that theme.
27:18And one thing which is extremely important for us to do is to look at the international recognition that English sparkling wine has.
27:24And to reinforce that, we have used the multiple international award challenge winner.
27:29To give you an idea about what we're trying to do on the marketing of it, we have got a quiz of the week on here.
27:33And it encourages them to go through the website and to enter into the prize.
27:37To do so, they'd need to put an email address in there.
27:39And the idea of that is we can build up our own database of people who are interested in the English sparkling wine.
27:45In the bottom corner here, there are a number of social networking emblems where people can connect with one another.
27:50The one unusual one is this wine glass.
27:52What we'd like that to be is an English sparkling wine forum so that consumers who are interested in the English sparkling wine can talk to one another.
28:00If we can educate them about it, I think more and more people will run with English sparkling wine.
28:05Something that we haven't yet mentioned is our logo. Our logo is a rose in the shape of a champagne glass.
28:12And that contacts back to, again, English rose, English icon, and bringing you to understand the quality and luxury of this product.
28:19Given you've mentioned quality, innumerable on time is probably the word you've used most.
28:23How does the strapline, less fizz, more sparkle, fit into that?
28:26I really want to differentiate on a subliminal level something away from fizz that you can immediately associate with English sparkling wine.
28:33So the less fizz, more sparkle is less fizz, i.e. less champagne, more sparkle, more English wine.
28:38I like it. I think it's good. I think it's got mileage.
28:40What I'd like to do is just take you onto our homepage and there'll be a 30-second video which will pull up immediately.
28:45So I'll let you have a look at that and then I'll start talking again.
28:48Some fizz on your big day.
28:54Oh! That's horrible!
28:56What's it done?
28:57This isn't the English sparkling wine that I ordered! Darling!
29:01She obviously needs English sparkling wine. Less fizz, more sparkle!
29:06English sparkling wine oozing luxury with every pour.
29:10Why is it necessary to really make it so flippant?
29:20If we can just take a neutral perspective...
29:22Can I just ask you, though?
29:24Do you think you could go and find a champagne website which would portray itself in that way?
29:31Next, making the case for ESW, Tom.
29:43Without further ado, I'd like to introduce you to our concept and how we envisage the future of English sparkling wine developing into what it should be, which is the world's leading sparkling wine.
29:52What we try to do is incorporate the Englishness within our logo. We try to keep it, you know, quite simple and quite elegant.
29:58Our idea, in essence, was to encourage English sparkling wine producers out there at the moment to apply our logo in a label that would fit in this space.
30:06For us, what this would be able to do is allow consumers to instantly recognise when they see an English sparkling wine.
30:13Now, our online video, which is obviously going to further enhance our concepts and promote English sparkling wines.
30:21English sparkling wines achieve what no other country has, eight international awards in nine years.
30:28Produced with English pride and passion.
30:32Why look further for excellence?
30:35Now easily recognised by our ESW logo.
30:39Virtually every video around sparkling wine always has a group of people, always with an overflowing bottle, always filling up glasses.
30:45Do you think that really reflects the Englishness of what you're asked to do?
30:48The people were very English, the setting was very English, you know, and the occasion was very English, you know, it was nice.
30:55We were trying to get away from the fact that you need a celebration to drink English sparkling wine and it was just an occasion, just a gathering really, just an English gathering.
31:05I'm Nick.
31:06I was behind this on the design on the site.
31:09Availability was actually key in our brief, so it's something we really want to focus on, making sure people know where to buy these wines.
31:15Users can click on where to buy and they'll find a list of all the stockists they have either online or locally, so it's very easy for them to find the wine and where to buy it.
31:24On your stockists page, there's a huge problem with getting stockists to interact with your website to actually say what wines are in stock.
31:33If it isn't up to date, you know, they can call that stock.
31:35Having information that's not up to date and accurate is even actually more annoying to the consumer than helpful.
31:46Both pitches complete, the panel calls the boss.
31:50Perhaps you can tell me what you thought of the overall campaign.
31:55As a website and as a message, it was more sales-centric rather than following the brief, which was specifically seeking a targeted multimedia campaign to develop awareness.
32:06The team had a really good end-to-end process actually, so we feel that the campaign has a real chance of sticking with some finesse.
32:15They created something very well in the given time. They were off-key, I think.
32:20That's interesting.
32:22Well, the video wasn't at all aspirational.
32:24The execution of the idea overtook, actually, the purpose of the advert in the first place.
32:28The one thing that did strike us was that, fundamentally, they did stick better to the original marketing brief.
32:36Hmm.
32:37Thanks a lot for all your help.
32:47Next stop for the teams.
32:50The boardroom.
32:51The boardroom.
32:52The boardroom.
32:53The boardroom.
32:54The boardroom.
33:15The boardroom.
33:19You can go through to the boardroom now.
33:49Good afternoon.
33:58Good afternoon, little sugar.
34:01So, a rather interesting task to design and come up with a marketing campaign to raise awareness for English sparkling wine.
34:11So, I'm going to start with Team Phoenix, first of all.
34:14And I understand that, Tom, because of your association with wine, that you've taken up and become the project manager again, yeah?
34:23Yeah.
34:24One week after another.
34:25Yeah.
34:25So, that's brave to say the least, yeah.
34:28So, overall, good team leader, performance, you think?
34:31Yeah.
34:31I think Tom actually leads with quite a lot of strategy in mind, which I was quite impressed with.
34:35I enjoyed working for Tom.
34:36I think he did really well.
34:37So, tell me what you did with your teams.
34:39First, they split our team into two groups.
34:41One group was going to visit an English sparkling wine producer.
34:45Who went there?
34:46I decided to take myself and Adam there.
34:48Did you taste the wine?
34:50Yeah, we did, yeah.
34:51What do you think?
34:52It was gorgeous.
34:53Better than champagne.
34:55Good.
34:55What were you ever to do?
34:56Then we went to the graphic design company, which helped us design a logo and tagline.
35:02And then we planned the storyboards for the next day and the website, which would be designed.
35:07While these lot were swanning around down at the vineyard, yeah?
35:10Do you feel that it was right to just leave them to it and you being the team leader and not being there?
35:15I think, if you ask Nick and Jade, I think they kind of got the ideas I was trying to get across to them early on as well.
35:20So, I don't think you felt like you were kind of adrift from us at all.
35:22So, we got you as the wine expert.
35:24Yeah.
35:25We got Nick as the online expert, so to speak.
35:28Jade, obviously.
35:29Jade as the marketing person.
35:31Yeah.
35:31Yeah.
35:32And Adam.
35:33As the creative director.
35:34What was your actual theme then?
35:37I mean, our focus was to be outside the box.
35:39So, the idea was to create a logo and a slogan, which obviously represented quality, represented England, represented what they were doing.
35:45But also, something that we could use on the bottles to quickly identify to customers on the shelves.
35:50Then tell me about who created the website.
35:53I did.
35:53Let's have a look at it, shall we?
35:55Yeah.
35:55OK, so...
35:57What we wanted to do is to give users a sense that it is high quality of English heritage, hence all the pictures in the background, which would change and fade in and out.
36:05It's a feel, isn't it, really?
36:07I mean, the background images would obviously change in the live version, so it would look quite smart.
36:11Hmm.
36:13Let's play the video.
36:15English sparkling wines have achieved what no other country has, eight international awards in nine years.
36:20What is the URL for this website?
36:50www.yawn.com.
36:53It's a bit boring, you know?
36:55So far, what I've gleaned from what I can see from these is that this is more of a kind of sales pitch.
37:02It's the awareness thing that's missing to me, that it's the not so much of a story of why you should buy this over and above the traditional French champagne.
37:14Right.
37:15Over to Stirling.
37:17Ricky, I understand you are project manager, yeah?
37:21Correct, yes.
37:21I put myself forward for project manager at Lloyd's River.
37:23Any logic behind that?
37:24Unfortunately, it's a group.
37:25Nobody has a strong background in wine in any way whatsoever.
37:28The reason I put myself forward is I...
37:30This is a marketing...
37:30Exactly.
37:31I see this very much as an online campaign, a marketing campaign.
37:35I also saw the competition as being extremely good, and I wanted to show that I'll stand up to good competition.
37:41I'm not afraid of anything.
37:42David versus Goliath, and David always wins.
37:45Really?
37:46Tell me how your team has gone on, then.
37:47Well, on the first day, Jenna and I went to the vineyard, the history...
37:50You don't like wine, I've heard.
37:52I don't like wine, no.
37:53So, not only do you think you've got Goliath over there, you're also trying to promote a product that you personally don't like yourself.
38:00Correct, yes.
38:01I see it's a great opportunity.
38:01This is getting better as time goes along, yeah.
38:05Where were you going?
38:06Well, the next step is Gabby and Steve need to start putting the backbone into the website, put the structure in place, get an idea of our strap line, something which will connect the consumer with the industry.
38:14So, on the second day, Gabby very much stayed on the website, I brought the knowledge from the vineyard into the website, and Stephen and Jenna went forward on the creation of our advert.
38:22What was your going forward strategy then after that?
38:25We started brainstorming different ideas.
38:26You've came up with...
38:27You've got many names.
38:28We came up with a lot of names, but I decided...
38:30Yeah, we threw in Cert as an option, C-E-R-T. We wanted to keep it quite simple at the carver, but...
38:35So, you didn't have a name in the end?
38:36We didn't come up with a final name.
38:37We had a name on the label, which was Grandeur.
38:40Grandeur, that's French, isn't it?
38:42It is, yes. It's got French connotations.
38:44It's a French word.
38:47All right, OK.
38:49So, let's look at the webpage.
38:53Some fizz on your big date.
38:58Oh!
38:59That's horrible!
39:00It's good to go.
39:01This isn't the English sparkling wine that I ordered.
39:04Darling!
39:04She obviously needs English sparkling wine made from award-winning vineyards.
39:09And finally, our glasses are charged with a fine English sparkling wine.
39:16Less fizz, more sparkle!
39:19English sparkling wine, oozing luxury with every pour.
39:23Well, Spielberg can rest easy, that's for sure.
39:26This is a serious product, right?
39:30It certainly is a serious product.
39:31It's a serious product.
39:32Where's the quality in that?
39:33It was a bit of a risky choice to go with it, but we wanted something different.
39:37You know...
39:37Was you there, Ricky?
39:38I wasn't there, no, Lord Sugar.
39:40It might have come back a bit more humorous than expected, but it certainly, if we put it
39:44out there, would get people thinking.
39:45You've come up with a logo also.
39:47Who designed this, the thing which looks like a rose petal in the shape of a glass?
39:51Gabrielle.
39:52That would be myself as well.
39:53Well, that's not a bad idea, because it's English rose.
39:56Um, I mean, do you think he led your team okay?
39:59Ricky was actually extremely motivational and passionate from the start.
40:02We were massively the underdogs, but our passion perhaps camouflaged our lack of expertise.
40:07I'm hoping that, and I do believe that the industry experts did enjoy our passion.
40:11Hmm.
40:12I listened to these guys.
40:17They did say that your sterling started off reasonably okay, inasmuch as it looked like
40:26they were on track a bit.
40:30They said that Phoenix put a bit boring type of website there.
40:38More sales-orientated than rather awareness.
40:43Yeah.
40:43Um, they concluded, and I concluded in the end.
40:54The Phoenix campaign, it didn't do what I asked it to do.
40:59But, I think it's more of what sterling has messed up, uh, that makes you the losing team,
41:11I'm afraid, to say.
41:13You're lost.
41:14You've won, and, um, you're going to go off and enjoy some other bubbles now.
41:21Um, I'm sending you to a boutique hotel, uh, where you're going to a rooftop jacuzzi,
41:28and you'll be able to look out over the London skyline, okay?
41:33So off you go, and I'll see you on the next task.
41:35Go off and have a chat amongst yourselves, uh, come back in here shortly, and we'll talk
41:49about it a bit more, okay?
41:50You're not sure.
41:51Okay.
42:04Very, very cool.
42:05Oh, my God, it's boiling.
42:07Look at that view over there.
42:09You can see the London Eye.
42:10Yay!
42:12Woo-hoo!
42:14Woo-hoo-hoo-hoo!
42:15It feels absolutely fantastic to win this task.
42:17There was a lot of pressure on my shoulders, obviously, being involved in the wine industry,
42:20and also, I've been project manager the last task and lost, so double whammy, and it feels
42:25fantastic to, uh, you know, to win.
42:27Less fizz, more sparkle.
42:29LAUGHTER
42:30Well, guys, first of all, I'm extremely disappointed.
42:45I think our whole campaign fell apart.
42:48We need to look at why we lost it and why a boring campaign was better than our campaign,
42:52and that's the truth of it now.
42:54Right now, I'm feeling extremely deflated.
42:56I'm gutted.
42:57The result is not the one that I wanted, and I feel that the guys in the team have let
43:01me down.
43:02We all agreed before we did that video that we were going to do something humorous when
43:05we did the briefing.
43:06There was no-one that put a stop on that.
43:07It had to be serious.
43:08Everyone agreed.
43:09I'm, you know, as accountable as anybody in terms of that video, for sure.
43:13I'm going to stick by my decisions.
43:15This is only my third defeat, and I've been project manager and won, and I've delivered consistently
43:19throughout, so I'm hoping that does help me in good stead.
43:21It was a bad day at the office.
43:22It's as simple as that.
43:23It was a bad day at the office.
43:24It was a bad day at the office.
43:25It's as simple as that.
43:28Yes, can you send the candidates in, please?
43:43You can go through to the boardroom now.
43:50Well, Ricky, I was quite surprised to hear your description of a kind of a defeatist attitude
44:04in going into this task and appraising the other team as being full of experts, and that
44:09you're classifying yourself as David compared to Goliath, and David always wins.
44:14Well, he didn't win this time.
44:17Ricky, you went off with Jenna to the vineyard, right?
44:21Yes.
44:22Going in the vineyard, cast the plot, if you like, for how you wanted this video and website
44:29to work.
44:30Yeah, I decided I wanted to focus on a celebration thing.
44:33You must have been disappointed when you saw the implementation of it.
44:36I disappointed because there was too much cheesiness in it.
44:38That's the wording that I'll use.
44:39I did say when the guys went to put the video together that I don't mind there being an element
44:44of humour in it to give it personality.
44:46Where does humour come into it here?
44:48I know you're out there to try and impress me, and I also know I might remind you of Sid
44:52James, but I didn't tell you to make a carry-on boozing movie.
44:55I mean, I was expecting any one moment in there, Kenneth Williams, to pop in and say,
45:00oh, maitre d', you know, where's McGrandeure gone?
45:04Someone's Nick McGrandeure.
45:05I mean, it is a total, I don't know what you were thinking.
45:08I don't know what you were thinking.
45:10Who's responsible for that piece of rubbish there?
45:13The responsibility on the final product of the advert would need to sit with Stephen
45:16and Jenna, and unfortunately, I did ask later on in the afternoon, is it a cheesy video?
45:21And Jenna, your wording was, no, it's not cheesy, Ricky, it's classy.
45:24And I must say, I disagree, it's not classy in the slightest.
45:27Look, I can sit here, I can see it's coming right towards me.
45:29I take risk, I took a risk on this advert.
45:32I went with a bit of comedy, it didn't go down well, I'll admit it.
45:36I thought Stephen was actually with you.
45:39I was, and actually, in Jenna's defence, I have to be honest, I'm guessing, you know,
45:43in terms of the process here, we have people who actually have an input
45:46and actually who make decisions.
45:47Yeah, okay, you know what, you've maybe had a bad day at the office,
45:49you've made a mistake, and then you have people who don't make any decisions at all
45:52or have no input.
45:53So in terms of that...
45:54Who made no decisions, then?
45:55Well, for me, very simply, in terms of the task, I think Gabriella,
45:58I mean, she's sitting here now obviously quite quiet, to be fair,
46:00but Gabriella, for me, is, in our team, from a contribution point of view, it's lacking.
46:05I do feel, in Gabriella's case, we had two elements of our campaign,
46:08an advertisement, and we had a website, and I think the website represented
46:12the theme and the message we wanted.
46:13So I'm going to give Gabriella some credit,
46:15but I do feel that the feedback on the website is it said quality and heritage,
46:19and that's what I asked for, and that's what Gabriella produced.
46:21Have you got something to say?
46:22Yes, I do, yes.
46:23Please.
46:25The first day, there was complete and utter confusion from Stephen
46:30with what the task was about, what we were doing.
46:33Specifics, please.
46:34Specifics, yeah, I'm going to go.
46:36We went to a large supermarket, and once we got there, I understood,
46:41you know, the situation, we're not going to see a wine connoisseur
46:44in a large supermarket, are we?
46:46So I sat there and took down, you know, ideas on names, design, colours, fonts,
46:51the best I could in that place.
46:53We were there for a rather long time while Stephen ran around the supermarket
46:57trying to find a wine connoisseur.
46:59He spent a lot of time trying to come up.
47:00Specifics, Gabriella, please.
47:01Yes, he spent a lot of the, later on in the afternoon,
47:04coming up with different names and whatever else to go onto the bottle,
47:07while I sat there getting to grips with what we needed to do.
47:10This logo here.
47:11That is Gabriella's, actually.
47:12Pardon?
47:13That's Gabriella's.
47:14That was very, very good input, to be honest.
47:15That logo.
47:16Absolutely.
47:17And I actually said that was very...
47:18But in all honesty, Lord Sugar, if I on day one had said,
47:20you know what, I'm going to sit back here and just support,
47:22I can tell you for a fact, for an absolute fact,
47:25what we've produced today would be nowhere near as good as that,
47:28because Gabriella's input to Rookie would have been minimal.
47:30That is a fact.
47:31It would have been minimal.
47:32In your opinion, your opinion, Stephen, having seen the aftermath
47:38of what's gone on here, where did all this go wrong?
47:41Was it the advert was poor, the brand on the bottle was poor,
47:44or the website was poor?
47:45The advert was poor.
47:47Jenna.
47:48Probably the video.
47:49They didn't like the video.
47:50Ricky, you know that I'm going to ask you now which two people
47:53you're going to bring back into this boardroom.
47:55Who are they?
47:56Taking opinions, friendships, personalities to one side,
48:00I have to look at the facts of this task and why we lost it.
48:03A lot of it stops down to the advertisement, the label and the name,
48:06and therefore I'm going to be bringing back Jenna and Stephen.
48:11Right, okay.
48:12All right.
48:13Gabrielle, there it is.
48:15He doesn't see you responsible,
48:17so you can go off to the house and I'll see you on the next task.
48:22You three people, perhaps you'd step outside also,
48:28and I'll call you back in shortly.
48:31Absolutely.
48:41I mean Jenna is one of these, you know, classic,
48:43I put my hands up, okay, took a risk, it's a bad advert,
48:46I agree it's a bad advert.
48:48She's a good sport who tries terribly hard.
48:51Yeah, we all work hard.
48:52There's a £250,000 investment that I'm making here
48:55in somebody I've got to go into business with.
48:57See, Ricky is smart, there's no question of it,
49:00because I don't like the fact that he was making excuses
49:03about the weakness of his team,
49:05because the skill set was in the other team.
49:07Stephen, you know, is very articulate in this boardroom,
49:10but if he's so clever,
49:11if he's sitting in watching Jenna make a terrible advert,
49:13what's to stop him stepping in?
49:15That's a very good point.
49:16Can you send the candidates in place?
49:17Yes, Rochida.
49:18Rochida must see you now.
49:19Thanks.
49:20Ricky, tell me about this video then.
49:22Define to me what your aspirations were
49:24when they mentioned a bit of humour in it,
49:25a bit of comedy in it.
49:26My aspirations were to protect you from the audience
49:27and protect you from the audience.
49:28Yes, Rochida.
49:29Yes, Rochida.
49:30Yes, Rochida.
49:31Yes, Rochida.
49:32Rochida will see you now.
49:33Thanks.
49:34Ricky, tell me about this video then.
49:35Define to me what your aspirations were
49:36when they mentioned a bit of humour in it,
49:38a bit of comedy in it.
49:39My aspirations were to potentially have the bride given a glass of champagne
49:54and her say, I'd rather have English sparkling wine.
49:56That was what it was supposed to be
49:57and I don't think that was deployed in the advertisement.
49:59It clearly wasn't.
50:00It was a joke, the way it was deployed.
50:01But you went with the humour of,
50:03no, I don't want champagne,
50:04I want English sparkling wine
50:05and you wanted to make it a bit humour.
50:06I took all the ideas that everybody had on board
50:08and I said, I'm happy to have a bit of humour in there.
50:10I said, in no uncertain terms,
50:11I don't want it to be cheesy.
50:12Can I just support this?
50:13Ricky pushing quality with a clear brief
50:15concerned that Jenna and Steve should not have it,
50:17a gimmicky or cheesy advertisement.
50:19This video is going to be a bit of a bit of humour.
50:21I don't want it to be cheesy.
50:22Can I just support this?
50:23Ricky pushing quality with a clear brief
50:25concerned that Jenna and Steve should not have it,
50:27a gimmicky or cheesy advertisement.
50:29This video is going to be either love it or hate it.
50:32I took risk in business.
50:33I'm a risk taker.
50:34I took it and I made a mistake.
50:36No, it's not a mistake.
50:37It's an understatement, Jenna.
50:38It was appalling.
50:39Obviously, Steven was there with me.
50:40But no one said, no, we're not doing that.
50:43No, we don't like it.
50:45Nothing.
50:46I did say to you over the phone,
50:47no gimmicky, not cheesy,
50:48and at no point it sounds like
50:50either you haven't listened to me
50:51or you've just let her run with her ID with no input.
50:53That's how it's sounding to me.
50:54It's a white job to challenge you.
50:55You've given the opportunity to turn it down a lot.
50:57Bear in mind, we're four professionals
50:59and we can't all be in two places at once.
51:00Yeah.
51:01I need to have the faith in the people
51:02that are working with me.
51:03OK, OK.
51:05What is upsetting here
51:07is that you quite rightly said,
51:09right, I want all quality.
51:11Quality, quality, quality.
51:13And then you didn't actually finish it off
51:15by going there and making sure it happened.
51:17Yeah.
51:18Did you not think that the video
51:21was going to be the most important thing in this project?
51:24I did think the video was going to be hugely important,
51:26but I also felt the website would be hugely important,
51:28being a multimedia campaign.
51:30Hmm.
51:32I've got to start making a decision now
51:35on which one of you is leaving the process today.
51:39I mean, here we are in the ninth week.
51:41Jenna, you've been in the losing team five times.
51:45This is the second time you've been in the final three.
51:47Perhaps you'd like to explain to me why I shouldn't fire you.
51:50The reason why I don't think you should fire me, Lord Sugar,
51:52is that don't shy away from anything at all.
51:54I made a silly mistake in this task,
51:56which I hope that I can learn from it,
51:57and not make that mistake then and prove to you
52:00that I'm a valid candidate to be in the final.
52:02If you're in my position here,
52:04who would you say has got to go out of these three?
52:06If I was in your position, Lord Sugar,
52:07you'd have to probably go with Stephen, I'm afraid.
52:10So, Stephen, first time you've been in this final three.
52:14Perhaps you can explain to me why you shouldn't be fired today.
52:17I've won six out of eight tasks.
52:19That doesn't happen by coincidence.
52:20I've obviously had some input.
52:21As a project manager, I also delivered a victory,
52:23and all I can say to you, if I was a project manager again,
52:26I would definitely deliver another victory.
52:28And most importantly... Definitely, yeah.
52:29I would definitely deliver another victory.
52:31I'd actually put my...
52:32Well, I'll put anything I have on me right now on that.
52:35So who should go for today, then?
52:37It's a difficult one.
52:38So the ideas that were taken on board, the direction we had,
52:41I would have to go with Ricky.
52:43And Ricky, the same question for you.
52:45I mean, this is the second time you've been a project manager?
52:48Yes, Lord Sugar.
52:49And this is the second time you've lost?
52:50Yes, Lord Sugar.
52:51You didn't bring your people in to a win the last time, did you?
52:52Unfortunately not, no.
52:53And the last time, we very much was up against...
52:55I mean, Stephen's a member from the gym industry.
52:57It's his industry.
52:58This time I was up against somebody from the wine industry
53:00and website industry.
53:01So you're making excuses again?
53:02I'm not making excuses.
53:03The point I'd like to make, Lord Sugar,
53:04is I'm not afraid of people, regardless of their background.
53:07I'll take myself out of my comfort zone,
53:09and I'll do the best that I possibly can.
53:11I think, I mean, Stephen, you have lost the least out of all of us.
53:13This is the first time in the boardroom.
53:15But I put that down to how well you are at deflecting accountability
53:17on every single occasion.
53:19I think that's a huge point.
53:20Just how about your own strengths for now?
53:21Well, no.
53:22I think it's my point at the moment.
53:23So you've had your chance to speak.
53:24Of course.
53:25I think, personally, with the lessons that I've learned from yourself, Nick and Karen,
53:28I feel like I'm a much more stronger person now.
53:30And the business plan I've got is so exciting.
53:32I've got so many ideas going into that.
53:34It is going to make money, and I'd love to be on that journey with you.
53:37Hmm.
53:38Stephen, erm...
53:42When you're in this boardroom, I think you could talk behind your legs off a donkey.
53:51It's like butter wouldn't melt in your mouth,
53:53and you've always got the right answer for everything.
53:55Ricky, I think, you know, there was big mistakes made here.
54:00I think that, erm, whether you like it or not, I see it as a defeatist attitude that you entered this task.
54:09David and Goliath and all that type of stuff.
54:12Erm, because I don't think the product had anything to do with it.
54:15I think the fact of the matter is that it could have been any product.
54:19That was bad project management on this occasion.
54:21That's very true.
54:22And Jenna, yeah, well, you work hard.
54:25You take sole responsibility for the disastrous video that we have on this occasion.
54:29It's...
54:31It's not just the disastrous video that worries me, OK?
54:35Everybody can make a mistake.
54:37I'll tell you what worries me.
54:39You didn't realise that this was a high-quality product,
54:43and you should not have been making a humorous video in the beginning.
54:48Er, Ricky, I don't know why you didn't go to the filming, OK?
54:54In my opinion, I think that is the real big error on this, er, on this task.
55:05But...
55:06It is with regret that, erm, I'm gonna have to say, despite all the hard work...
55:12That...
55:15Jenna, I'm sending you home, you're fired.
55:21Thank you much.
55:22Good job.
55:23Good job.
55:24Stephen, you are this close to going outside that door.
55:37But you did say, give me a chance.
55:40Well, I'm gonna tell you what.
55:42You've thrown the gauntlet down.
55:44You are the project manager next, and I expect you to win, OK?
55:48You don't even know what the task is.
55:49OK, you are the project manager on the next task.
55:51100%.
55:52OK.
55:53A pair of you back to the house.
55:54Thanks, Carl.
55:55Thanks, Nick.
55:56Thank you, Your Worship.
56:14I think he would have made Lord Sugar a great business partner.
56:22I think he has missed that out, but it has made me more determined to go ahead with my
56:27business idea and do it on my own.
56:29I am gonna be successful, and hopefully he may see that he did make a mistake firing me.
56:38Ricky's lost two out of two as project manager, and I think that might count against him.
56:42I wouldn't be surprised if either Ricky or Jenna might go as well.
56:48I think Stephen has gone.
56:50I think he's run his course on, you know, being a good speaker.
56:54He's actually got nothing to back himself up in this case.
56:59How are you doing, guys?
57:01Jenna's gone.
57:02How are you doing, mate?
57:03Welcome back.
57:04How are you doing? You all right?
57:05Well done.
57:06What happened?
57:07I'll be honest, at one second I thought Steve was about to get the chop.
57:08Yeah.
57:09Then I thought I was gonna get the chop.
57:10I made the bet with Lord Sugar.
57:11And I said, I bet you I'm project manager and I bet you I'll win.
57:13And he took the bet.
57:14So I'm PM next time.
57:16Very tough wardrobe.
57:17Tough wardrobe.
57:23In the fight for Lord Sugar's quarter million pound investment, seven candidates remain.
57:34Next time.
57:36You've got to negotiate best discounts for a daily deal website.
57:4050% discount.
57:41I wouldn't even give you 10%.
57:42No takers.
57:43I can't run a business like this.
57:45We apologize for not coming here with a plan.
57:48We need to get a contract signed in the next four minutes.
57:51Tight deadlines.
57:52You don't have to teach me how to suck eggs.
57:54I know how to ask all that.
57:55I'm in a rush.
57:56Bloody hell.
57:57Did you understand what this task was about?
57:59And one tough customer.
58:01Sickening that is to me.
58:02You're fired.
58:03Fancy your chances.
58:04If you want to be a candidate in the next series, go to our website, bbc.co.uk slash apprentice.
58:15The details on how to do this.
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