- 3 months ago
Category
📺
TVTranscript
00:01This is an unbelievable opportunity.
00:05Lord Sugar's in the market for a brand new business partner.
00:10This process is not about a job, it's about me ploughing £250,000 into a business.
00:17Trust me, there are people in this room that are hungry for this deal.
00:22Here to do battle for his backing, 16 ambitious entrepreneurs.
00:27You told me you can do things you lot, you can't. You're all a bloody waste of space.
00:34At stake, a quarter million pound investment and a 50-50 partnership with a business icon.
00:43I believe actions speak louder than words. You shut up and you shut up and you talk.
00:51Get the gear, get the gear.
00:52It's a deal worth fighting for.
00:54We're gonna run like hell to sell those ukuleles.
00:57Potatoes, fresh from the ground.
00:59Oh, it's okay.
01:0116 potential business partners.
01:03I run three businesses. No offence, you're a doctor.
01:06No, you don't. You cannot possibly say that.
01:0912 tough weeks.
01:11God bloody say pixels.
01:13One life-changing opportunity.
01:15You're fired. You're fired. You're fired. I don't want to see your face anymore. You're fired.
01:30Previously on The Apprentice.
01:32Your task is all about making money from flavoured beer.
01:36Two days to turn hops into hard cash.
01:40It's our first bottle of beer.
01:42Cheers.
01:43Tim's girls poured profits down the drain.
01:46Bloody hell.
01:47We're having an absolute shocker at the factory.
01:50We haven't used any beer yet.
01:52On the other team.
01:54You haven't got any sample at all to show anyone.
01:57Empty brains and empty bottles.
01:59I'm surprised they've even turned up.
02:02Then things turned bitter.
02:04You've lost us money, mate.
02:06You've lost us money and you want to prove that you're an amateur.
02:08But a dash for last orders.
02:10Guys!
02:11A pound of pint!
02:12A pound of pint!
02:13Had the boys toasting success.
02:15Come on!
02:16The girls' frustrations came to a head.
02:19I know you're all in cahoots.
02:21Oh, we're all in cahoots!
02:22And what?
02:23Four of you are, yes.
02:24But time was called on Tim.
02:26He didn't apply any thought to this task.
02:30Tim, you're fired.
02:32And he became the second casualty of the boardroom.
02:36Now 14 remain to fight for the chance to become Lord Sugar's business partner.
02:456pm.
02:49Did you speak off then?
02:50Is that why you've gone really dark with your nail polish?
02:52At the end of a day off, the candidates relax.
02:56Jordan!
02:57What are you doing?
02:58No!
02:59How pretty is Peter?
03:01That's right.
03:05Oh, look at that!
03:06Go, go, go!
03:08Oh, my God, thank you!
03:11No, please, please, please.
03:14Hello?
03:15Good evening.
03:16Lord Sugar would like you to meet him at the Angel Building in Islington.
03:20The cast will be with you in 30 minutes.
03:22Oh, my God!
03:24Oh, I didn't say thank you!
03:25Angel Building in Islington!
03:27Where?
03:28The cast are going to be outside in 30 minutes!
03:30Come on!
03:31That's good!
03:32Bye!
03:33Bye!
03:34Bye!
03:39After two wins, I think he needs to weekly it up.
03:41He needs to give me to the girls so that, you know, they actually have a chance of winning.
03:44Well, the girls struggled a lot on the last task, didn't they?
03:46I don't know whether it'll be catfight or handbags and dogs.
03:50No, I think they think we're weak.
03:52They do.
03:53We're not.
03:54We had a good night's sleep last night.
03:55We should all be on the ball.
03:57We are literally game one.
03:59nothing, but...
04:13Well, it was strange, so we may have a good night.
04:18He should have dinned this past 250 stars.
04:21And then, you know, the again employ the best horse that came.
04:24So you'll never have to spend the season.
04:26Good evening.
04:35Good evening, Lord Sugar.
04:36This is the home of the Design Council.
04:40One of the biggest revolutions in the last 50 years in design
04:44is the rise of the flat pack and self-assembly furniture market.
04:49And your task this week is to come up with an innovative flat pack piece of furniture.
04:56You're going to have to design a product, prototype it, and pitch it to retailers.
05:01And it's very simple.
05:03The team that gets the most amount of orders will win,
05:07and the losing team, one of you, will be fired.
05:12Now, ladies, a little polite note from me.
05:16Two weeks have gone by.
05:18You lost the last two tasks.
05:21It's time for you to show me what you can do.
05:24Everything clear?
05:26Yes, Lord Sugar.
05:27Well, good luck, and I'll see you back in the boardroom in a couple of days' time.
05:32Off you go.
05:35Teams have two days to create a unique piece of flat pack furniture
05:40that must retail at £75 before pitching it to vendors.
05:48First, pick leaders.
05:49I feel quite confident about this.
05:52I like designing stuff.
05:53I think I'm quite good with ideas.
05:55Manufacturing.
05:56Quite forward thinking.
05:57Yeah, manufacturing.
05:58So, Natalie's RPM.
05:59Yeah.
05:59Yeah.
06:00Good.
06:00I put myself forward because my business idea is focused around designing and manufacturing garments.
06:06So...
06:07I'm feeling really confident.
06:08Now, shall we have a think about ideas?
06:11Personally, I live in an apartment.
06:12Yeah.
06:13I live city centre.
06:14Space aim is massive.
06:15That's a good idea.
06:16Down the hall...
06:17If people want to take just 30 seconds each to kind of explain an idea that they've had,
06:22if you don't have one, let's just keep moving efficiently, all right?
06:24Running the boys, business analyst Jordan.
06:27Kurt.
06:28I've got an idea, I think, kind of a chair, but then as a double use, recycling materials.
06:33We had a chair base, and then at the bottom would be a barrel,
06:36and then in the top, which we could put a cover, would be areas to recycle our stuff,
06:42and then underneath each one would have a little area to catch that.
06:44Well, I've just stumbled out of the brain storm.
06:48Ideas are fizzing away.
06:50Particularly horrible idea.
06:51It occurred.
06:52It was a chair that you sit on, into which you put all your recycling material.
06:57All fish bones, tin cans, smelling of such and such.
07:00I personally wouldn't want a recycling thing in my living room.
07:05I've never come across such a revolting idea.
07:08Alex, do you want to show us your idea?
07:10Try and make it brief, because we've got a lot to get through, all right?
07:12Okay.
07:12So if we say this is a chair, there'll be a kind of pin, a spring release pin,
07:17that you pull out to loosen this part.
07:18The idea is literally pin out, fold it down.
07:21It's a table with storage facilities at the bottom.
07:24I actually really like that.
07:25It can be a bedside table, it can be a lamp table in the sitting room,
07:27it can be a chair for outside.
07:29It's so multifunctional that we can pitch 101 different ways of using it.
07:34I think it's really, really key to keep things simple.
07:37Assembling concepts for their flat pack, the girls.
07:40If it was just a cube, yeah?
07:42Yeah.
07:43And, you know, you can turn it around one side, pop up, that's your laptop,
07:47you turn the cube over, okay, that's got a dip in that side,
07:49you can put your drinks in that one.
07:51I love that idea.
07:52You flip the cube over, it's a small soft side.
07:55That's such a good idea.
07:55That is a good idea.
07:57I like that.
07:57Okay, guys, so we've decided that we're doing a multifunctional, cubed-shaped table.
08:02And with it, I think a bit of a wine rack, perhaps a bucket where you could slot ice in.
08:07Even next to that, you could just have a hole for your cup.
08:09Because the thing is, if you don't have a lot of functions...
08:11Yes, yes, yes.
08:12You could put a wheelbar.
08:13One second.
08:14One second.
08:15On this team, we've got a load of talkers, but unfortunately not many listeners.
08:18Francesca's come up with an idea of a cube that's multifunctional.
08:21One side's a chair, one side's a table, one side's storage.
08:24It's quite a good idea, but suddenly it's becoming very embellished.
08:28The cube could always stay with the top upright.
08:33Can I make a suggestion?
08:34That means you don't need to turn it over, flip it over.
08:37Can I say something?
08:38Natalie.
08:39Natalie.
08:40Natalie.
08:41Natalie.
08:42Yeah, but they can't use it as a table then.
08:44Can I make a suggestion?
08:45No.
08:46Natalie.
08:50I just think within the girls, there are a lot of girls who don't play as a team.
08:53We need to play as a team.
08:56And no bickering.
08:57Well, that's never going to stop, is it?
09:069.30am.
09:07One idea I did have with the name, just sort of something simple, like Foldo.
09:11So it's like the Foldo chair.
09:12I quite like that.
09:13Today, teams must find out what sits well with the market.
09:18Sophie, I think you want to go?
09:20Yeah.
09:21Market research.
09:22I don't do selling, but I know what I can do.
09:24I've done a lot of market research for my dissertation.
09:27I think you can extract quite raw data.
09:30Then, nail down the details.
09:32I've been thinking about the design side of it.
09:34I'm good at designing.
09:35It has to have a design feature to it.
09:37It's going to look nice in a room.
09:38I'm not into the cube.
09:40I just think a cube is going to be cumbersome.
09:42It needs to capture the person's interest visually.
09:45But what are you saying?
09:46Well, I'm thinking a take on a table.
09:48But then you haven't...
09:49Yeah, but we're thinking of storage as well.
09:51And storage.
09:52And on the wheels.
09:5510am.
09:57East London.
10:00The girls' design team, led by Natalie, outline their cues.
10:04We like this as being a lid function.
10:06So the top actually comes off and is a separate thing.
10:08Yeah.
10:09You can then flip it over or sit on it as a cushion if you've got people coming around for dinner and you need some more extra seating.
10:20Everyone's obsessed with the cube.
10:21I know.
10:22That's what I mean.
10:23I don't think the cube's the way forward.
10:25Still not sold on the concept, the market research team.
10:28I think we need to keep really fluid.
10:30I think we've got completely overexcited on the cube.
10:32Yeah, I agree.
10:36Shoreditch.
10:38First stop for the research girls, a boutique furniture store.
10:43So we're in the process of designing some furniture.
10:46And we've come up with this multifunctional cube.
10:49Uh-huh.
10:50Yeah.
10:51You were thinking about having some storage.
10:52Yes, storage really.
10:53Storage.
10:54Yeah.
10:55Well, I must say the cube is quite a boring shape really.
10:57Yeah.
10:58And I think that's quite difficult height to work off, isn't it?
11:00Yes.
11:01It's like a coffee table height.
11:02And if you're bending over on a sofa, it's not a comfortable situation.
11:06I think you're better having something that's desk height.
11:09Higher rather than wider or bigger.
11:10And I think if you can get your feet underneath it.
11:12I agree.
11:13Amazing.
11:14Yeah.
11:15Okay.
11:16Hi girls.
11:17Hi, how are you doing?
11:18Storage was massive.
11:20Yes.
11:21One thing was the height of it.
11:22We're using it for a desk function.
11:23It does need to be higher than the knee, so you can sit underneath it.
11:26Yeah.
11:27How can we use this for storage space then if you're saying you want foot room?
11:32They wanted space for legs.
11:34They wanted leg room.
11:35When you're working on your laptop plus storage.
11:37Okay.
11:38Okay.
11:39Okay.
11:40One minute.
11:41One minute.
11:42This table.
11:43Why wouldn't they just buy a table?
11:44Because, like, it's just a table that they want.
11:47No, no, no.
11:48They like.
11:49They like the idea of combining office space in your home with function.
11:54Okay.
11:55Thank you for the advice.
11:56It's really, really confusing if you're going to market this as a storage unit but then you've
12:01got leg room.
12:02I just think our initial idea is more practical and has more functions.
12:06A South London workshop.
12:12Hi, George.
12:13Nice to meet you.
12:14Hi, George.
12:15Unpacking his plans for Foldo, Alex.
12:17We've got a swivel bar here so it folds over, which creates a kind of table.
12:22Okay.
12:23It requires nothing more than about four screws.
12:25It's definitely Alex's idea, this product.
12:27He was very quick in the brainstorming session to sketch up this idea and show exactly how
12:32it worked.
12:33There's a groove running along the side of this, so you just unpin there.
12:36That simply then pivots there as so, and it covers up like that.
12:40The good thing about the Foldo is it's very simple and very easy to understand.
12:44I'm not convinced about it, to be honest.
12:47Gathering public opinion on the chair, the rest of the team.
12:51I'd be puzzled and troubled by it, by wanting to sit when I wanted to put stuff down.
12:57I wanted to put stuff down when I wanted to sit.
12:59I'd stand in my sitting room crying.
13:00It's more.
13:01It's more.
13:02The name we've come up, we'd love to get your opinion on.
13:04Foldo chair, sit, fold and hold.
13:07The whole thing, no.
13:09It's the table holding the items of the logic.
13:17Hello?
13:18You can't have the storage and the desk and the foot room that you wanted.
13:22Why can't we do that?
13:24The design, it wouldn't work.
13:25Down here, we're creating a tube.
13:27Which is a table, but you could kind of flip the lid.
13:31So you're doing a table that turns into a chair and a lap tray?
13:34It doesn't really turn into a chair.
13:36I mean, you just...
13:37It's multifunctional.
13:38It's a box with a lid.
13:39It's a box with a lid.
13:40It's a box with a lid, yeah.
13:41Yeah, basically.
13:42So, just clarify for me, what is it we're doing?
13:46I don't even know what it is now.
13:47Are we table, are we desk, are we chair?
13:49Why are they not listening to market research?
13:51Have we not communicated particularly what we found out?
13:54We have.
13:55We have.
13:56Yeah?
13:59Lunchtime.
14:00Anything that could be of value that you could add to it?
14:02Is there anything else you think that might go on it?
14:04Still seeking out feedback on the photo, the boys.
14:08So it's wooden, what about comfort?
14:10Upholstered on the seat itself.
14:12Yeah, OK.
14:13Hello.
14:14Hi, guys.
14:15We're looking at a upholstered seat, possibly cushions.
14:18We need to know if you need us to get materials.
14:21I'm really, really against upholstering.
14:23It's just too complicated, it adds cost.
14:26For me, it needs to have that upholstery if we can get it.
14:29You need to upholster the seat.
14:31I'm really keen.
14:32Yeah, I agree.
14:33I'm really keen on that.
14:34See you later, guys.
14:35Bye-bye.
14:36Cheers, bye.
14:37I think it's too much fuss.
14:38We're going with the market research.
14:39OK, fine.
14:42With the padding approved, next stop for Zee, Kurt and Miles...
14:46Hi, mate. How you doing?
14:47..a fabric shop.
14:49The back of the chair and the seat of the chair, we want to upholster.
14:54Oh, mate, I really like this one.
14:56That will go nicely.
14:57Let's have a look.
14:58I quite like that.
14:59Yeah, I like that.
15:00Clean, crisp, minty, fresh kind of look, isn't it?
15:01Mate, in a minute, you're going to say you want diamond buttons on it.
15:04No.
15:05Mate, you're the king of bling.
15:06No.
15:10We need to build something that's going to retail at £75.
15:13But the aim is to make it as simple as possible, preferably tool-less.
15:18Focusing on ease of assembly.
15:20There'll be four screws coming through the bottom.
15:22A brainwave from the girls.
15:24And then the rest is interlocking, so it's pretty tool-less.
15:27That could be one of our unique selling points, as well.
15:30For it to slot together, it needs to overlap.
15:32Oh, I don't know.
15:33I don't know.
15:34I would never put that in there.
15:35I wouldn't buy that.
15:36That's not what I was looking for.
15:37I was looking for something more rounded and more kind of dice-like.
15:41Well, you've got to understand, it's quite difficult to round all the corners off and have it so that it just slots together.
15:46I think it looks too much like a trolley.
15:48The team wants to design something functional, something multipurpose.
15:51But everyone's saying, oh, I wouldn't use that, wouldn't have that in my living room.
15:55What's wrong with them?
15:56Come up with something inspirational, some ideas.
15:59They all say they manufacture, they all say they can design.
16:02But where is the proof of that?
16:04Not in this product, at this stage.
16:06The design element of this is really, really crucial.
16:10We can't just give them a box with a reversible lid.
16:13We can't.
16:14It has to be, like, wow.
16:20Can someone just take notes of these measurements?
16:22550 by 550.
16:23One hour before designs must be finalised.
16:26I'd say take it up maybe another 200.
16:28Put it against the back of the chair.
16:30That's very high.
16:31That chair is high.
16:33That's too high.
16:34No, the chair is high.
16:35Don't forget the chair is raised.
16:37Yeah, but it's still too high.
16:39I think it's been really, really good that I've been here being the lead designer because it was originally my idea.
16:44As far as kind of dimensions and such, I have felt really, really at home ensuring that the product is a very good size.
16:49So, I mean, if I was sitting down there, it's more about the 450, which means there's about 500 mil.
16:54Don't forget that women are smaller than men.
16:56We're talking centimetres, single centimetres.
16:58But it makes such a difference sometimes with these things.
17:00Whoa, whoa, whoa, whoa, whoa.
17:01This is only 400.
17:02What?
17:03Who said it was 490?
17:04It's 400.
17:05I'm sitting on it now.
17:06There's no question whose design this is.
17:09Alex pushes, pushes, pushes.
17:11But he's pushing so hard that they're making mistakes.
17:14I don't know how you managed to get 490.
17:15Right, two seconds.
17:16Two seconds.
17:17Because I sat down.
17:18But don't sit.
17:19It doesn't matter.
17:20We know how you're sitting.
17:21Measure the chair.
17:23So, the width is definitely not 320.
17:26320 is there.
17:27320 is too small.
17:28Not even Jordan can fit there.
17:29That's too small.
17:30What will this end up like?
17:31Will it be like a camel, which after all is a horse designed by a committee?
17:36We'll do a square base of 460.
17:37Exactly.
17:38460 by 460.
17:39That's what it was anyway.
17:40460 is still tight.
17:41You've got arms coming up.
17:43Not you, Jordan.
17:44Somebody average size.
17:48At the moment, it's just a box with a lid.
17:50That's what I'm just afraid of.
17:52Trying to give their box a boost.
17:54It's got to look unique.
17:55It's got to look like a design feature.
17:57Uzma.
17:58Once it's got a pattern on the side, something like that on each side.
18:01It'll look quite nice.
18:02Yeah.
18:03Natalie put me in the creative group because she knows my strengths.
18:08Are we buying a cushion that we're sticking on?
18:10Yes.
18:11I've got a very good eye for detail.
18:13I'm very good at visualising things and then drawing it and showing people that,
18:16you know, this is what I'm talking about.
18:18I'm thinking grey.
18:19It just keeps it a bit neutral.
18:20No, no, no, no.
18:21I want to go with the majority, so we'll go for all grey.
18:26And it looks nice.
18:28Off to get fixtures and fittings for their prototype cube, the rest of the girls.
18:33These are the coolest looking.
18:35Can someone grab that for me?
18:37Yes.
18:38Hello.
18:39Hi.
18:40We need to get a cushion upholstered.
18:42Didn't you listen to us before from the market research saying we wanted something that was
18:47to do with IT that turned into a table?
18:49I just think we're really at risk here of trying to make this way too complicated.
18:54Are you listening to market research or are you listening to Louisa?
18:57Why is it my fault?
18:58Listen to me really, really quickly.
19:00We have to have things in hand by five o'clock.
19:03Finished and made.
19:04Finished.
19:05I'm not going to make it to an upholsterers and get the product and made by that point.
19:08If we can find a suitable cushion that we can velcro to the bottom of this, would that...
19:12That's fine, yeah.
19:13OK.
19:14Here, cushions.
19:1558, about 58.
19:16Too big.
19:17What's these up here?
19:18What's the size?
19:19This is 35.
19:20This is 35 here.
19:21They're too big, aren't they?
19:22That's just bloody awful.
19:23Is this the extent of our choice?
19:24We can't get one for 35 by 35.
19:25Nothing.
19:26Not even one of those.
19:27This is all three cushions.
19:28No.
19:29We're looking around now.
19:30We're struggling to find one.
19:31We're looking.
19:32Can you just see, though, that there are...
19:33We're in a DIY store.
19:34If we'd have known we'd have gone to an upholsterers, we'd have gone to an upholsterers,
19:37we'd have gone to an upholsterers, we'd have gone to an upholsterers, we'd have
19:42gone to an upholsterers.
19:44A call 45 minutes before is ridiculous.
19:47Two, three, four, there you go.
19:49You know, we've done the best that we can do with the limited time we had and not even
19:53knowing what the product was, considering it was a desk one minute with an iPad easel
19:57and now it's a tray and a seat and a box.
20:01Fixtures found, designs delivered.
20:05Overnight, prototypes will be produced.
20:10For now, it's back to the house.
20:218am.
20:24Fresh from the factory, flat pack furniture.
20:29How exciting!
20:31For the girls, a multi-functional cube.
20:34Here we go!
20:35Woo!
20:36Branded, tidy-sidy.
20:38Does it really have it?
20:39It's a light, gentle.
20:40It's not light!
20:41For the boys...
20:42Right, I present to you the folder.
20:44That slides back and then it tips up.
20:47And it just locks into there.
20:49Guys!
20:50That is awesome!
20:51Talk about easy.
20:52It looks nuts.
20:53Talk about easy.
20:54That's a really nice chair.
20:55It's done well, Alex.
20:56My God, it hasn't collapsed.
20:58Look at that.
20:59Should we lift it up a bit?
21:00Can we just, like, lift it up?
21:01Yeah.
21:02Oh!
21:03Oh, our cushion's not there.
21:04It is in there!
21:05It's not attached.
21:06Hi, girls.
21:07The cushion was a bit too big, so we've had to leave this to you to fit.
21:09Hang on.
21:10Someone sit on it without the cushion and see whether or not it's doable.
21:13Because that doesn't look good.
21:16I hated it.
21:17Honestly, I would not pay £75 for that.
21:20Everyone in the market research out of things.
21:22We knew what market research wanted, but they didn't listen to us fully.
21:27Let's just get the pillow size right first, okay?
21:29Where's my paint?
21:30Natalie, I think you've got to be careful how much you take out,
21:31because you don't want it to be uncomfortable.
21:33No, no, it won't be.
21:34Oh, my God, do you guys know what you're doing?
21:36Yeah.
21:37It's fine.
21:38I've done a fashion, I've studied fashion.
21:41That goes clickety-boo.
21:43That goes like that.
21:44Clickety-boo!
21:45Ta-da!
21:46Could we please write clickety-boo in our instructions?
21:49Clickety-boo.
21:52That looks better than it did.
21:56It fits.
21:57It looks all right, but if it's not upholstered, then don't put it in.
22:00We're selling to big retailers.
22:02You were one of the people who started pulling all the fluff out of it.
22:06I'm not denying that.
22:07Stop trying to pass the buck all the time, right?
22:09I'm not passing all the time.
22:10We need to pull together and work as a team.
22:11That's really unfair, Lou.
22:13We're definitely losing the cushion.
22:16Let's just do it very carefully.
22:18It's still a stool.
22:19It's still a stool.
22:20It's still a lap table.
22:21It's still a table with storage.
22:22Is it still a lap table?
22:23Yeah.
22:24It's got a lid that comes off.
22:25You can store stuff inside it.
22:26You can wheel it around.
22:27Yeah.
22:28You know, it's a nice, multifunctional, sturdy item.
22:32There's a lot of brave faces going on in there.
22:34They're all saying it's fine.
22:35It's going to be great.
22:36Natalie declares that she loves it.
22:38But actually the cracks are beginning to show.
22:41Those that are pitching to high-end retailers are going to be standing there looking at a box on wheels.
22:45And they're going to have to do a bloody good job to pitch this to get any sales.
22:49Did you just agree that the design makes it?
22:51Yeah, it does.
22:52It looks lovely.
22:54Armed with prototypes, teams must pitch to clients laid on by Lord Sugar.
22:59We're going to have Neil and Miles leading the pitches at the major retailer and the catalogue chain.
23:05And hunt down retailers on the high street.
23:10We're then going to have Zee, Kurt, Jason and I all pitching.
23:14Everyone doing one pitch.
23:15I don't really agree with that.
23:16It's not like a swing in a school that everyone should have a play on it.
23:19It's a business.
23:20If I turned around and said, look Zee, we don't need you to pitch today, how would you feel?
23:23If I'm not a good salesperson, then why am I pitching in the first place?
23:25Like Kurt said, I'm not comfortable pitching on two occasions.
23:28He said it if I have to.
23:29You said it word for word.
23:30You're not putting weight in people's mouths.
23:32I'm not on the pressure to pitch.
23:33I'm not on the pressure to pitch.
23:34You just said it yourself.
23:35Boys, boys, boys, boys.
23:36Boys, boys, boys.
23:37I'm going to do this now.
23:38Just stop it.
23:39Let me finish.
23:40The truth is, everybody is comfortable selling.
23:42That's cool.
23:44Sales teams decided half head north for Lord Sugar's first appointment.
23:50We're going to go in there, gauge the audience.
23:53Yeah.
23:54Yeah.
23:55And yeah, work it.
23:56It's called the sales orgasm, three yeses.
23:58Right.
23:59So you get them to say yes three times and you know they like the product.
24:06Back in London, the rest of the boys hit the streets in search of orders.
24:12First to pitch.
24:13Hi, good afternoon.
24:14Hi.
24:15Zeeshan, nice to meet you.
24:16Hi, I'm Joel.
24:17So we have identified a problem and for that problem is a solution.
24:22We all have those days when we have some friends and family come over and you have a lack of seating.
24:26That's what the product is for, you know, it's a versatile product capitalising on today's modern buyers demands of space management.
24:33I think, unfortunately, you've made it too high.
24:37But you like the product in concept, but my legs are very comfortably fitting under your table.
24:41OK.
24:42So I'm nicely sat there, I can eat my food, I can do some work.
24:46Like, you know, my legs are comfortably underneath and I'm not, like, pushing them under.
24:49It's definitely an interesting concept, but the current design of it is difficult for us.
25:00Did they buy any?
25:01No.
25:02No, we didn't get any sales.
25:04OK, thanks for giving us a call.
25:06See, the salesman didn't deliver.
25:08Do you buy a car off sea?
25:10Like hell.
25:11I would imagine it would have 100,000 more miles on the clock and about four times as many owners as he quoted.
25:19Heading for a high-end store, Francesca, Usma and Leah.
25:24And we are really excited to be here today to show you a fantastic new product, the Tidy Siding.
25:31What it is, essentially, is a side table, but it's two key elements.
25:36It's multifunctional and it is extremely easy to assemble. Very simple.
25:41I like the function of it. I think that's great.
25:43OK.
25:44I think design terms, it's not.
25:46Do you think it would be better to sit in another part of the house?
25:48Part of the house you couldn't see, maybe.
25:50The designs on the side make it look a bit like a garden planter.
25:54What was the feedback?
25:55Our product is absolutely not good enough or glossy enough.
26:03Milton Keynes.
26:06First appointment for both teams, Argos.
26:08With almost 700 stores across the UK, pitch the right product and there's potential for big orders.
26:21Go on, let's go.
26:24Hi.
26:25Going in for the girls.
26:28Hi guys, how are you?
26:29Business owner, Louisa.
26:31I'd like to introduce you to the Tidy Siding.
26:33It's a multifunctional side table, which is really, really easy to assemble.
26:38It uses a really clever and seamless interlocking system and it just slots together.
26:43Storage is of the essence.
26:45And there's loads of space in there.
26:47Yeah.
26:49This doubles up as a really nice laptop tray.
26:51If you want to just have a look at kind of the wood and fill that there.
26:56What made you choose a colour?
26:58We didn't want white, it gets dirty quite quickly and it's so common as well.
27:02It's not largely a box on wheels.
27:04I think that you have to think outside the box.
27:07I understand how you're positioning it as a box on wheels.
27:10However, I think the design is aesthetically pleasing and I would put this in my home.
27:16We really believe that this product would be a great fit with Argos.
27:21People are moving less, they're getting more stuff that's accumulating into store.
27:25So I think as a storage unit, it's good.
27:27I think the ease of assembly is great.
27:30It's not the best looking product I've ever seen, but actually the pitch is very convincing.
27:36They might just talk someone into stocking this product.
27:40It's done really well, I promise.
27:42I think it's possible.
27:44Hello, good afternoon.
27:45How's it going?
27:46Leading for the boys.
27:47Nice to meet you.
27:48Neil, nice to meet you.
27:50The Foldo gives a solution to that common problem of people running out of chairs.
27:55It could be at dinner parties, guests coming round.
27:57Yes, you do want these extra spare chairs, but where do you put them when you don't actually need them?
28:03So, stage one.
28:04Lay one leg panel down, slot the seat into a leg panel grooves.
28:07There you go.
28:08Whilst the chair is on its side, insert two long screws into the top leg panel and tighten using the allen key.
28:17So that's the long screws.
28:20I'm sure you're really enjoying this part.
28:21Come up from sitting down, you fold it and there you go now to the table.
28:30You can also then either leave the cushion there or remove it then for more storage.
28:34Oh, it's quite high up isn't it?
28:39You're certainly strapped in.
28:40What we hope to gain from today is that you're going to put in a very, very big order.
28:44So, is there any questions that you have for us?
28:48Not from me.
28:49No.
28:51I'm fairly clear actually.
28:53Here we go.
28:54Alex was given permission to start assembling fold and when he did, he started presenting his rather wide backside to the buying panel.
29:03I think it went really, really well.
29:04Yeah.
29:05The last thing they want to see is that.
29:08It was a clumsy effort on Alex's behalf.
29:12In London, trying his luck in a contemporary furniture chain, project manager Jordan.
29:19So this is a multifunctional chair.
29:21In a matter of seconds, this chair stows away as a table.
29:26It's a good idea. I like the idea of it.
29:28We'd love to do a deal with you today just to trial it.
29:30If we were trialing as it is, we'd start off with a smaller quantity.
29:33So we'd start off with an order for 200.
29:35We'd love to do that with you guys.
29:36Great.
29:37Thank you very much.
29:38Cheers.
29:39Thank you very much.
29:41So far I'm very happy with the decision I made to come with this team rather than the other team.
29:44Because I was very happy with the way the pitch turned out.
29:46They ended up taking an order which was considerably larger than we were expecting.
29:49And for me, every sale counts here.
29:51Even if it's single digits, you never know what the difference might be in the boardroom.
29:56Still chasing their first sale.
29:58Hello.
29:59Hi.
30:00Francesca and the girls.
30:01I live in a city centre apartment, always short on space.
30:04If anyone comes round, trying to find somewhere anywhere to sit is always a bit of a struggle.
30:08We've got this great amount of storage in it.
30:10You can keep cushions, soft furnishings, anything in there.
30:13It's definitely simple.
30:14If Hernando agrees, we could take one out.
30:17Four?
30:18Yeah.
30:19And we take it from there.
30:20I mean, if it works, we'll see how it goes.
30:22Come on, girls.
30:23Next place.
30:24We can do this now.
30:25Good news?
30:26It's so far.
30:27Oh, really?
30:28Hey, it's four and we're on to our next one.
30:31Now, we're not trying to reinvent the wheel.
30:33It's a box on wheels.
30:34However, you can keep things tidy and the colour of it can basically go anywhere.
30:3820.
30:39We're going for 20.
30:40We're going for 20.
30:41Thank you very much.
30:42Lee, you're a star.
30:43The uniqueness of this is the absolute simplicity of it.
30:46It's virtually tallest and we've kept it really neutral, really plain and a little bit industrial
30:50with the colouring.
30:51I think it's great.
30:52Yeah?
30:53It's really, really good.
30:54I'm impressed.
30:55Could we go to maybe 50?
30:56Okay.
30:57I think we could do 50.
30:58Yeah?
30:59Mid-afternoon.
31:02The second appointment laid on by Lord Sugar.
31:07Retail giant, John Lewis.
31:10A lot of people are looking for storage space and something that's very, very robust.
31:15First in, the girls.
31:17It's mobile.
31:18You can use it anywhere in your home.
31:20You've got quite a nice big space there.
31:22It's got rivets in.
31:23You can put your pens in, etc.
31:24So, yeah, the tidy sidey.
31:27Well, lovely to meet you.
31:28Thank you for your time.
31:29This is something you can put together in 10 minutes and you can convert it from position
31:33to position within 10 seconds.
31:35We've made the product very solid.
31:36Good.
31:39That's quite a high set.
31:40So, what age group is this product aimed at?
31:42We're looking at between 16 and 40.
31:46A 16-year-old who's buying furniture?
31:49Potentially someone who's coming into the student market, yeah.
31:53I think from a student 16-year-old to have 75 pounds is probably a big ask.
31:59Do you think it's something that you could consider stocking?
32:01I think we'd have to have a chat about that.
32:03No worries.
32:04Thank you very much.
32:066pm.
32:07It's functional.
32:10Actually, I think it's really innovative.
32:13I've never seen anything quite like it.
32:16Can we tempt you with two or three?
32:18Okay.
32:1960-minute selling time left.
32:21I just think unlucky with the first one.
32:23From there, I've supported everyone else.
32:25So, Jordan, this pitch.
32:26Just don't get two ducks in a row.
32:28Second chance at a sale proceed.
32:33Now, simplicity is the ultimate sophistication.
32:37It's a multi-purpose chair that doubles up basically as a table as well.
32:40I don't think it's for our target market, unfortunately.
32:43But as an idea, as a concept, this is ingenious.
32:46Let's shake hands, let's do some business, let's start a relationship.
32:49I'm really not convinced.
32:51I think it's more your British home stores.
32:53Honestly, I'm a little disappointed with Zee.
32:58I think that he'll be very quick to try and say that it was the wrong places
33:01and that it wasn't his fault.
33:02But in the end, it comes down to the sales.
33:04And he didn't deliver.
33:06I want you to do this one, Kurt.
33:09No, what I'd like to say is, look, I don't see any reason why there's any problem
33:12in giving me a third opportunity with these.
33:14Because I don't think your pitch was noticeably better than the others, if at all.
33:17And I would rather have Kurt take it.
33:19Style is now a massive thing, and this is what we've been focusing on.
33:24It's a good idea.
33:25Yeah.
33:26We do sixes or twelves.
33:27Twelve would be great.
33:29All right, guys.
33:30Got a sale for the end of the day.
33:31Well played.
33:32Well played.
33:33Well played, dude.
33:34Hello.
33:35For the girls, last pitch of the day, led by Leah.
33:38Hi, I'm Christopher.
33:39Nice to meet you.
33:40You can see here that we have a fantastic storage facility, which you can see here.
33:44We really have the depth.
33:45What do you think?
33:46It's a nice piece, isn't it?
33:47It is, yeah.
33:48It's actually a nice concept.
33:49I like it.
33:50We can do an initial order of 200.
33:52Would that be something we could go on?
33:53I think probably 200 would be too many.
33:54I think 100 would be a nice start.
33:56In fact, we don't have to go to the 200.
33:57Yeah, 100 is more.
33:59Wonderful.
34:00Okay, guys.
34:01Thank you very much.
34:02It's been lovely.
34:03Thank you very much.
34:04Amazing.
34:05Can we just have a little excited?
34:06I'm delighted.
34:08Trading over.
34:10Hi, girls.
34:11Hi.
34:12How are you doing?
34:13Hi.
34:14Last time we rang you, we'd only sold four.
34:16Yep.
34:17We've now sold 174.
34:19Oh, my God!
34:20Oh, my God!
34:21Oh, my God!
34:22Oh, my God!
34:23Oh, my God!
34:24Oh, my God!
34:25Oh, my God!
34:26Oh, my God!
34:27Boys, boys, boys!
34:28We're just at a department store pit.
34:29Not great, really.
34:30Oh, no.
34:31Oh, no.
34:32We'll just have to wait and see what happens on the order front.
34:37Tonight, flat pack orders will be finalised.
34:41Tomorrow, an assembly in the boardroom.
34:46You can go through to the boardroom now.
35:03You can go through to the boardroom now.
35:26Good afternoon.
35:31This is your team's one, yeah?
35:33Yes.
35:37Right.
35:38And I take it, gentlemen, this is yours, right?
35:40Yes, Lord Sugar.
35:42That converts into a table, yeah?
35:44Correct.
35:46Got it.
35:49So, I'll start off with you, ladies.
35:52Tell me what happened.
35:53I believe Natalie, you are the project manager, yeah?
35:56Yes.
35:56How did we get to this product?
35:58We talked about different ideas.
35:59It was Francesca who came up with the cube idea.
36:03So, what's the multifunction of it?
36:05It's a side table.
36:06The lid can double up as a lap tray.
36:08It's got storage.
36:09And we wanted to build it so that it was good for a seat for people with maybe small flats or apartments.
36:14The main selling point of the product also is that you need no screws to assemble it.
36:18It's got a very clever interlocking system and the screws are only there for it to be reinforced.
36:23Really?
36:23That's smart.
36:24That is good because the pain in the neck on flat pattern assembled furniture is all these screws and things like that.
36:30So, its description is?
36:32The Tidy Sidy, a multifunctional side table.
36:35I suppose I could call this a portable handheld beverage interface, is that right?
36:42You know, in all the products I've ever produced comes the moment that the prototype turns up and you see it for the first time and you know,
36:50this is the right lemon or, yep, we're on the right lines here.
36:56At that time, were all of you, deep in your heart, happy with the product?
37:01No.
37:01Rebecca, you said no, you weren't convinced of it.
37:04I didn't want it boxed.
37:06When we first saw it, you know, it's not aesthetically wonderful and that was apparent, I think, to all of us.
37:12Okay, so we got the product, let's move on now.
37:15I laid on two major retailers, big buyers, these people.
37:19For the clients that you had laid on for us, I needed to have our best sellers.
37:24Now, I pride myself on being a salesperson, but I wanted to put all my efforts into project managing.
37:29Rebecca pitches on a day-to-day basis with her job.
37:31So, Rebecca was one of your choices.
37:33Rebecca was one of my choices.
37:34And Louisa.
37:35So, as the project manager, you made the brave decision not to go along to the main pitches.
37:41I did go.
37:41Oh, you did go along.
37:42Yes, I wanted to go.
37:43Okay, fair enough, fair enough.
37:44But I felt there were stronger people to pitch.
37:46Fair enough.
37:46So, ladies, overall, good team leader?
37:49I thought Natalie was very good.
37:51I say, when I've got a lot of creative people around me, I can't have enough of them, quite honestly.
37:57It's the management of them is the key thing.
37:59Where you get into trouble is if everybody is calling the shots.
38:04Did you call the shots?
38:04I did call the shots.
38:06And you feel like you had good cooperation from your team?
38:08Yes, I really did.
38:09Okay.
38:09Let's move on then.
38:10Gentlemen.
38:11Jordan, I believe you ended up project manager.
38:13Yes, Lord Sugar.
38:14I think we have a fantastic group of guys here.
38:16And what I wanted to do was have a structured session so that everyone could get some ideas across
38:19and that we didn't jump too quickly into anything.
38:21But the honest truth is that Alex came up with an idea that was not only a good idea,
38:25but it was also well thought out from a design and assembly point of view.
38:28So, one of the ideas is that it's for the odd guest that pops around.
38:31You know, Christmas parties.
38:32Right, if the mother-in-law pops in, for example.
38:34Exactly, on Christmas or dinner parties.
38:35It doesn't turn into a cage.
38:36It's a bit tall, isn't it?
38:38I mean, I'm a short bloke, Jordan.
38:39If you sit on that, do your feet dangle like mine would?
38:43I think we both know that I'd struggle to sit on that chair.
38:45For me, it looks rather like an electric chair, like old Sparky.
38:51So, you've done the manufacturing, you've done the design.
38:54Who did you select as your head honchos of selling and presenting?
38:58Absolutely, Lord Sugar.
38:59And as you said, it was a key thing to find those experts.
39:01And Neil and Miles are expert salesmen.
39:04Okay.
39:04And much like Natalie, I was very strong in that I wanted to be there for those pictures.
39:07I thought it would be extremely important, but pitching is one of my key skills as well.
39:11And I thought it would be a waste of a good salesperson.
39:14The only observation I would make there, Jordan, is it's all very well I'm going to go off and find my own customers.
39:19But the two people that I introduce you to are two massive organisations that have got the capability of placing very, very big orders,
39:27which could make other orders pale into insignificance.
39:30Absolutely, Lord Sugar.
39:31You don't think you needed to be there?
39:33I agree that it would have been good for me to be there, but I don't think...
39:35I think I put my trust in the guys for their sales.
39:37And I wouldn't have added any value in the sales.
39:39We'll find out soon.
39:40All right, so you pitched to the catalogue company.
39:43That's correct, yes.
39:45Miles, you did the other pitch, yeah?
39:48Unfortunately, they picked up on a couple of points I raised.
39:51The demographic we were suggesting was from between 16 and 40.
39:54On the other hand, I wasn't saying that it was a product specifically for 16-year-olds.
39:58Knocked the credibility of the pitch of it, didn't it?
40:01So, look, in conclusion, gentlemen, good team leader?
40:05He's very organised and structured, Lord Sugar.
40:08OK, now the proof of the pudding is going to be in the numbers.
40:14So, Karen, starting with Evolve's sub-team, how many units did they sell?
40:19They did quite well, 174 units on the day.
40:23OK.
40:24And Nick, sub-team of Endeavour?
40:27Yep, Jordan led that team and came back with sales of 216.
40:32Right, and whilst we're on Endeavour, Nick, how did they get on in the department store?
40:37Yeah, they weren't keen on the styling.
40:39They thought the proportions were wrong, but they loved the concept
40:42and they've placed an order for 500 subject with a few tweaks.
40:47Right, OK.
40:48And Karen, the department store for Evolve?
40:51No orders, I'm afraid, Alan.
40:54Zero.
40:56Hmm.
40:56Nick, the catalogue store, then?
40:58Well, they clearly see some future,
41:02because they've placed an order for 2,500.
41:072,500 for a piece of furniture?
41:10OK, and, well, Karen, the catalogue chain for Evolve?
41:14They really loved your pitch.
41:18And they really liked you guys.
41:24They hated the product.
41:28And they didn't place any orders.
41:30Yes!
41:30If I understand things correctly,
41:37Endeavour has sold 3,216,
41:40and the ladies, 174.
41:42Anyway, look, as this has been a design task,
41:47we'll talk about another iconic design,
41:50which is the O2.
41:51You're going to be climbing up it,
41:52giving yourself 360-degree views
41:55of the beautiful city of London, OK?
41:58And, Alex, this is one of the best products
42:00that I've seen in all the years
42:02that I've been in this boardroom.
42:04Very, very good indeed.
42:05Ladies, this is getting very disappointing.
42:17It doesn't matter how good you pitch,
42:19if your product sucks,
42:20it's like going into a war with a pea shooter.
42:24At least one of you is going to be going today,
42:26so off you go.
42:27Hey, anyone who's created a box
42:38has to get fired.
42:39Do you think they're sat there thinking,
42:41I can't believe we didn't sell any boxes?
42:43Yeah, exactly.
42:44No, no, no, it was a box with wheels.
42:46And also, you can eat your dinner off the top,
42:47so it's a table as well.
42:48Oh, that was handy, wasn't it?
42:57It's like the Rocky video.
43:05That's a nice view.
43:07That's a cool view.
43:08That's a cool view.
43:09I think the girls will be absolutely gutted.
43:11Three losses on the trots,
43:12it's going to be hard to take.
43:14One is bad enough,
43:14but three on the trot
43:15will be really hard to pick themselves up again.
43:17Right, boys.
43:18The team went there.
43:18To the hat trick.
43:19One, two, three, cheers.
43:27Well, this is rubbish.
43:29Any thoughts?
43:30I think we could pick a lot of thoughts out.
43:32There's a lot of negatives going on.
43:33I delegated, I trusted people.
43:35Unfortunately, the product wasn't right
43:37and we didn't win.
43:38I'm not passing the buck.
43:39You always pass the buck, but...
43:41No, no, I don't always pass the buck, actually.
43:42That's a bit out of order.
43:43I just went with what the majority agreed to.
43:46I think the functions were just slightly confused.
43:48I think there was a little bit too many
43:50that we just went away from.
43:52If I was Lord Sugar, I'd have to fire Sophie.
43:54I don't think she contributes anything.
43:56I don't think she has me the past three weeks.
43:57I think she's the weakest link in the group.
43:59So, who's to blame?
44:01This task wasn't really anything I do.
44:03I don't design, I don't manufacture,
44:05and I don't sell, and I don't pitch.
44:06However, I did my best in the market research.
44:09It's her mistake if she didn't listen to me.
44:20Well, Sugar, we'll see you now.
44:27Well, ladies, I don't know where your head is on this thing here.
44:40Tidy-sidy, wishy-washy, poxy-boxy.
44:44That's what I would call it, because that's what it is.
44:46How did this product come about?
44:49We started thinking of multifunctional furniture.
44:53We came up with the cube idea.
44:55Francesca, your idea, wasn't it?
44:57I said a cube for easy assembly and function
44:59with multifunctional sides.
45:01But this has turned out to be a box on wheels.
45:04What is that colour called, by the way?
45:06It looks like a military boat.
45:08It looks like something you'd expect to see
45:10in the 1970s in East Germany.
45:12Take me through this design process.
45:14As a project manager, I listened to what everyone's skills were.
45:20I listened to Uzma, who is harping on about being a designer
45:24and that's her strength, and obviously you, Louisa.
45:28And as a project manager, you have to trust the people
45:30that you're taking that are telling you.
45:32I agree, I think you do have to trust.
45:33And my strengths are creative.
45:35Well, you've done design work.
45:37I've got a very...
45:38Is that your piece of artistic genius?
45:40Not really, Lord Sugar.
45:41Not really?
45:42No, no, it's not...
45:43Well, whose is it then?
45:43It was not mine.
45:44Well, I did try and put my input forward
45:46and I drew pictures and I pushed towards the crisscross
45:49and also the interlocking system, which I supported.
45:52What you did say was the product had to be glueless.
45:56Yeah.
45:57Glueless?
45:57More like bloody clueless.
45:59Let me try to find someone here
46:01that I can hang my hat on and say you did a good job
46:04in the clipping together aspect of it.
46:06How did this come about?
46:07Was this you or was it the design house, essentially?
46:10I think Natalie and I had a discussion about grooves
46:11so that it would groove into place.
46:13And those grooves then developed into an interlocking slotting system.
46:16That was something that we really wanted to sell, you know, tool-less.
46:19Probably the only good thing about the product.
46:21It's the only good thing about the product.
46:21Then I could say that I was pushing that forward.
46:23You can't claim it as your idea when it wasn't your idea.
46:26You pass the buck and then you jump on good ideas.
46:28Who's passing the buck?
46:30Is that not really?
46:31Not really.
46:31Always.
46:32How is she passing the buck?
46:34Oh, she just always passes the buck for everything.
46:36Oh, really? Right.
46:36Yes, she does.
46:36Well, explain that.
46:37How am I passing the buck?
46:38Because it's never your fault.
46:39Nothing is ever your fault.
46:40As a project manager, I have to trust people and I have to listen to people.
46:43Okay, so you trusted to put me in this group.
46:45It's got to have a wow factor.
46:50We've got to aim it at a target market.
46:53I even pushed the mirrors.
46:54I even pushed the mirrors.
46:55Louisa, what did you put forward?
46:58Other than the cushion that didn't happen, what did you put forward?
47:00A strong team member should have said,
47:03this is rubbish.
47:04This idea is rubbish.
47:06Rebecca, you didn't like it from the beginning.
47:08That's correct.
47:09But there's no point.
47:10Did she ever tell me that she didn't like the product?
47:12I'm actually asking her that question now
47:14because you're in a team of people
47:16and if you don't like something,
47:19you have to be forceful and explain it.
47:21I did say that I wasn't happy with the cube idea.
47:23I didn't think it was a good idea.
47:24Right, the reason I pick you
47:26is because it's the only bit of feedback I've had from Karen
47:29of a person that actually piped up
47:30and said it right from the very beginning.
47:32Why wasn't it shut down straight away?
47:35I just, honestly, I think we just didn't have anything bad,
47:37or to be completely honest.
47:38We wanted to work at home.
47:39Is the problem not this,
47:41that you try to amalgamate everybody's idea
47:44into one cube?
47:46Seat, storage, laptop, tray.
47:51So what came out of the market research then?
47:54We were more focused around the work function.
47:57We got a lot of feedback about height, storage.
47:59If it's used as a workstation,
48:01it needed to be a certain height,
48:02they wanted leg space and...
48:03Leg space and storage?
48:05You can't have leg space and storage.
48:07The feedback from the market research
48:08was very contradictory.
48:10If you come out of a market research thing saying,
48:12right, I want it to be good-looking, leg space,
48:16plus I want storage,
48:17plus I want it to be an ATM machine,
48:19plus I want it to be a lawnmower,
48:20plus I want it to be a colour television...
48:22I mean, it's ridiculous.
48:24Sophie, you did your dissertation in market research.
48:28Surely you understand that when you come out of market research,
48:32there needs to be very clear direction and guidelines
48:35to the manufacturing side of the business, no?
48:38Yeah, absolutely, and I think we try to...
48:39So what was the clear, defined recommendations?
48:43So the ease of assembly in terms of flat-pack furniture...
48:45Right.
48:46..good-looking design and functional.
48:49Functional? Well, yeah, it's functional in the sense that
48:52it's on wheels and I can wheel it straight out to the skip
48:54and throw it away.
48:57Natalie, who are you bringing back in this boardroom with you?
49:01I'm going to bring back Osma and Sophie.
49:04Right. The rest of you,
49:06I don't want to see your face in here any more.
49:08I really don't.
49:10You must be embarrassed, some of you, no?
49:13Three weeks down the line, embarrassed.
49:17Go back to the house.
49:18Thank you, Lord Shug.
49:24Step outside and I'll call you back in a few moments' time.
49:30What a mess, no?
49:32How do I deal with this?
49:33I mean, the thing about Natalie is, you know,
49:35she says she wants to come into business with me
49:37designing and making something
49:39and here she's taken the project manager role
49:41and not done a very, very good job.
49:44Disappointing in Sophie.
49:45I had some hopes for her.
49:47I don't know who she is.
49:47She never squeaks, does she?
49:48I don't know who she is, really.
49:50Certainly, Osma seems to be somebody who is never wrong.
49:55There's been a couple of issues with her and the girls
49:57over the last few talks.
49:57Well, you know what women are like.
49:59Excuse me.
50:03Could you send the three candidates in, please?
50:05Yes, Lord Shug.
50:07Lord Shug will see you now.
50:08Natalie, this is a design task
50:22where, to use all these business clichés,
50:26you're supposed to think outside of the box
50:28and all you thought of was a bloody box.
50:31Now, I'd like to know what these two people are doing here.
50:34Well, I brought them both back
50:35because I feel that both of them have something in common
50:38and they hide away from responsibility.
50:41They stay safe.
50:43Osma, I brought back this task
50:45because you're very convincing that you're a designer
50:48and that you're good at design and you lead design
50:51and I trusted you as a project manager.
50:52That's the case.
50:53Why did you not listen to any of the things
50:55that I told you during the design process?
50:57Osma, you said this is what you came up with.
50:59That's really unfair.
51:00I don't care if it's unfair, it's the truth.
51:02It isn't the truth.
51:03Yes, it is. Look me in the eyes.
51:05This is the truth.
51:05I am looking you in the eyes.
51:06Osma, in your application to this,
51:09you have graphic design and branding.
51:12Create all marketing and branding of all products
51:14and literature, design logos, web design, literature,
51:18branding concept.
51:19This is the killer.
51:20Keeping up to date with current trends for design.
51:23That's exactly what I do, Lord Sugar.
51:25And this is exactly...
51:26We're out of date then, aren't we?
51:27This is what I did relay to the team.
51:29You're in a time warp if that's what you call keeping up to date.
51:31I did not design that.
51:32I helped them design it and I did relay.
51:35Who designed it?
51:35Who designed it?
51:36It was a group effort.
51:37I went there to oversee the project management.
51:39Well, why did you support a design
51:41that you didn't agree with then as project manager?
51:43Because you are the designer.
51:44And you're pulling me, passing the buck.
51:44You put all this creative license.
51:46Well, you put Louisa in the team.
51:48Why isn't she here?
51:49She's the designer as well.
51:50Louisa came up and with me came up with the only thing that was good about that.
51:54You're too scared of coming up with your...
51:55I'm not scared.
51:56No, can I say something?
51:56I wouldn't be in this process if I was kidding.
51:58Just one moment, please.
52:01Speak and then you can speak.
52:02You speak.
52:03You are too scared with coming up with an idea that's fully your own
52:07because you don't want to be held accountable if it goes wrong.
52:10I tried my best to tell these girls that you have to make it unique.
52:15I'm in the look-good industry and I understand.
52:19Really?
52:19Yeah, I am.
52:20You know what?
52:21I've got a shovel under here, actually, but you'd like to have that
52:24because that don't look good, that thing.
52:26I tried my best to put it forward.
52:28I'm in a group.
52:29That's your best.
52:29Listen, can I speak?
52:30Is that OK with you?
52:32You, as project manager, should have listened to my creative...
52:35But you're not giving me anything to listen to.
52:37Oh, really?
52:38So it wasn't me.
52:38You designed the box, Asma.
52:39I designed it.
52:40You designed it.
52:41Excuse me.
52:41Excuse me.
52:43Excuse me.
52:43What is Sophie doing here, Natalie?
52:45Sophie, I felt that the market research, it wasn't good enough
52:50and because I feel you do stay safe.
52:52I think, could I have done this without you?
52:53Yes, I probably could.
52:54I did exactly what you wanted me to do.
52:57What you're saying is passing the buck to me and Sophie.
52:58That's what you're saying.
52:59Shall I speak just for a little bit?
53:00I did exactly what you wanted me to do and I said,
53:04right, I don't design for a living and I don't pitch, OK?
53:07So why do I put it?
53:07I thought I did market research and I honestly believe that even if we've got different answers,
53:12I don't think you would have even listened to the market research because you were so influenced by Louisa.
53:18OK, listen, Sophie, you tell me why you don't think that you are responsible for the failure of this task.
53:25The failure of this task lies within design.
53:27I don't design and I don't pitch.
53:29What I have done is conduct market research and I think it's a bit unfair that I'm here.
53:34So, not down to you?
53:35But see, not making decisions again.
53:36Not down to you hiding away?
53:38No, because...
53:38Are you Sophie, stay safe?
53:40I know that I'm not as creative as these other girls, you know, she's got beauty, she's meant to be designing clothes.
53:45I run a restaurant, obviously they're more creative than me.
53:47I just think it's quite unfair.
53:49Who actually designed this?
53:50I designed, look, I didn't know, that's unfair.
53:52The design is down to you.
53:54OK, so why did you go with it, seeing that you've got a creative eye?
53:58I'm not, I'm not a designer, right?
54:00I didn't go to the design studio.
54:01If you're in the fashion business, you're supposed to have a creative eye.
54:04I'm not in the fashion business.
54:05You want to be in the fashion business.
54:06I want to be.
54:07So you want to be, so now you're telling me you want to be my business partner, you want to get my 250 grand investment, but you haven't got a creative eye.
54:14No, I do have a creative eye for fashion.
54:16But the creative people are creative in all sense, right?
54:20They can adapt, find a dress designer.
54:23If I said to them, design a car or design a piece of furniture, they would jump at it.
54:27In fact, there have been glowing examples of designers that have shown how they can turn their hands to different products.
54:33But, Lord Sugar, my business idea isn't to do this because I'm a designer.
54:37It's because I've got an eye for business.
54:39So do you think you led this task properly?
54:42I did lead this task properly.
54:43I did the best that I could do.
54:44I'm not talking to you, I'm talking to her.
54:47I did the best that I could do with the tools that I was given.
54:50OK, ladies, I've heard enough.
54:52Natalie, you claim that you're not a designer.
54:58You claim that you wanted to manage the designers.
55:01But what you didn't manage to do is produce a good product, right?
55:05Right.
55:06Uzma, I've had a lot of complaints that you seem to be never responsible for anything, never going to be your fault.
55:13In your own words, you are a design person.
55:17You should have done much better in this.
55:19Much, much better in this.
55:21And, Sophie, I think market research is a way of not being responsible for selling,
55:27not being responsible for the design of the product,
55:30not being responsible for manufacturing.
55:32I think you're hiding a little bit.
55:34No, I didn't.
55:35No, no, I think you are.
55:36OK, I don't want to hear any more.
55:39But, Natalie, this was a disaster, an unforgivable disaster.
55:46I've come to a conclusion that out of the three of you here today,
55:52and this may be unfair,
55:54that my gut feeling tells me that,
55:58Sophie, you're fired.
56:00Thank you, Lord Sugar.
56:05I'm going to give you the benefit of the doubt here, Natalie.
56:14And you, it's your credentials that have kept you in this process.
56:18Do you understand what I'm saying?
56:19Yes, Lord Sugar.
56:20Go back to the house, the pair of you.
56:22I've got my eyes on you.
56:36It is difficult in these situations,
56:38but it's my £250,000, OK?
56:41The only fare that goes on in here is the cab fare, home.
56:44I do feel hard done by.
56:54I honestly did what the project manager wanted me to do, and I did try.
56:59It's just we've got a lot of stubborn characters, a lot of bitchiness going on,
57:03and I like to keep my dignity and my class.
57:08You know you sold 200?
57:09Who sold the other 16?
57:10Everyone apart from Zee.
57:11I expect Natalie and Sophie to be coming back.
57:20I think Sophie will go, but Isma should go.
57:23I'm just not sure Sophie's fight would be as, because it's Isma's.
57:26I wasn't sure.
57:29I wasn't sure.
57:31It was hard.
57:32It was me.
57:33I wasn't sure.
57:34What happened?
57:35Come on.
57:35Did you have a good fight?
57:36A little spitfire, this one.
57:37I thought you would bring me in.
57:39Yeah, well, I was going to.
57:40I really thought you were going to bring me back.
57:41I was going to.
57:41Yeah, you knew I'd annihilate you there.
57:43Absolutely not, Louisa.
57:44Absolutely not.
57:49Now 13 candidates remain.
57:53Lord Sugar's search for his next business partner continues.
57:58Next time.
58:00Your task is to open a farm shop.
58:04Two pines, goodbye.
58:06Setting up shop.
58:08What are these?
58:08Never mind, pull them back.
58:09Work it, work it.
58:11Leave some feeling sheepish.
58:13Whoa, Alex, oh my God.
58:15Engage brain.
58:16I don't want to think about it, just go with what I'm saying.
58:19Do you see why we've lost tasks?
58:20And in the boardroom.
58:21You have got a lot to learn.
58:23It's a case of foot in mouth.
58:25You're supposed to know what you're talking about.
58:27You're fired.
58:31So Lord Sugar has sent Sophie packing, or indeed flat packing,
58:35and she's now with Dara on BBC Two.
58:38A film on three, John Travolta and Nicolas Cage face off.
58:42And on BBC Four, how about some new comedy?
58:44A double bill of the hit American show, Parks and Recreation.
58:47A film on three, John Travolta and Nicolas Cage face off.
58:54It's time for all the segment and about your character.
58:56Take out.
59:03Take care.
59:04Call it.
59:04Bye.
59:04Bye.
59:05Bye.
59:06Bye.
59:06Bye.
59:07Bye.
59:07Bye.
59:08Bye.
59:09Bye.
59:09Bye.
59:10Bye.
59:11Bye.
59:12Bye.
59:13Bye.
59:13Bye.
Recommended
47:01
|
Up next
59:14
58:49
59:30
58:51
58:47
58:36
58:51
58:40
57:57
58:57
59:07
59:14
58:42
58:51
1:59:22
58:32
58:56
58:30
59:02
57:36
58:46
58:04
58:51
59:11
Be the first to comment