- 5 months ago
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00:00I'm looking for big bucks. I won't be working, you will be working.
00:05Lord Sugar's on the hunt for a brand new business partner.
00:10The whole point of this is to prove that we can start a business with £250,000.
00:15This is not about chancing your arm. I want a business model, a business plan.
00:19I want someone who's going to go for it.
00:22Ready to fight for his funding, 20 aspiring entrepreneurs.
00:27This place is full of sharks. You've got a noose here around your neck.
00:31I am the judge, jury and executioner.
00:35On the table, a quarter-million-pound investment
00:39and a 50-50 partnership with Britain's toughest backer.
00:44Are you having a laugh? I'm telling you, for the last bloody time,
00:47clean your act up and stop being a clown.
00:50Come on, girls, we can do it!
00:52It's a deal worth fighting for.
00:55That is horrendous.
00:56You're already speaking rubbish, mate.
00:58They're all covering their own backsides.
01:0020 candidates.
01:02Well done. I'm going to hook you.
01:04Yeah!
01:0512 tough weeks.
01:07I'm running this shot.
01:08James, I am not finished talking.
01:09When I finish, when I finish, you can finish.
01:12One life-changing opportunity.
01:14You're fired. You're fired.
01:16It's too little, too late.
01:18You're fired.
01:19Previously on The Apprentice.
01:32Your task, come up with your own home fragrance products.
01:36Nooran, you've got another jug there, you can get on with that.
01:40Two days to turn hot wax...
01:42Go on, Pamela, mix that wax.
01:44...into cold cash.
01:46The starting price would be £35.
01:49That seems an awful lot of money.
01:50Project manager Katie kept a close eye on costs.
01:53The scented candle and the diffuser for £52.
01:57But her pricey products...
01:59You're so bossy. Stop it.
02:01...caused friction on the team.
02:03I see the pitch.
02:05You're deluding me.
02:06Roisin landed a luxury brand...
02:08You have actually got yourself a sale.
02:10...but got her fingers burned on price.
02:12Two for £10, yeah?
02:14A sale's a sale.
02:15There's no such thing as bad profit.
02:17In the boardroom, the sweet smell of success for Katie.
02:21You won by £14.77 on the margin.
02:24That was my last sale of the day.
02:26I've not done very well.
02:27I'm disappointed with myself.
02:28But Lindsay's fire went out.
02:30You've been treading water for the last three weeks.
02:33You're fired.
02:35And for Nooran, meltdown.
02:37There is a giant leap between small-time business
02:41into something big.
02:43You're fired.
02:44They became the fourth and fifth casualties of the boardroom.
02:48Now, 15 remain to fight for the chance to become...
02:52Lord Sugar's business partner.
03:04Hello?
03:05Good morning.
03:06Lord Sugar would like you to meet him at Wilton's Music Hall.
03:09The cars will be outside in 20 minutes.
03:11Great.
03:13Wilton's Music Hall, 20 minutes.
03:15Oh, man.
03:22Do you mind tying it for me?
03:23Of course not.
03:24Like, normal length.
03:25Same length as yours.
03:26I love a good musical.
03:27I have to say, Sanjay's really into his musicals.
03:29Is he?
03:30Uh-huh.
03:31Play an instrument, Sanjay?
03:32I'm grade four bassoon.
03:33What's a bassoon?
03:34I've just seen it's like a massive clarinet about that big.
03:37I'm so impressed with some of the new ones.
03:38Oh, it's absolutely perfect.
03:39Yeah?
03:40Yeah.
03:41There you go.
03:42All right.
03:51I think it's something to do with performance.
03:53I have done some musical theatres, but my passion really lies in film and producing documentaries.
04:00Whether or not that's going to help us, you know, I hope it will.
04:03The only trumpet icon blows me out.
04:06I think Lord Sugar would agree with you on that one as well.
04:10The East End.
04:17Dating back over 150 years.
04:23London's oldest Victorian music hall.
04:40Good morning.
04:41Good morning, Lord Sugar.
04:43Now, in the past, people flocked to places like this to be entertained.
04:49But nowadays, all you need is one of these to get access to a whole world of online entertainment.
04:57Celebrities, companies and everyday people are launching their own video channels.
05:04And there's serious money to be made as companies snap up the advertising opportunities that come with the most popular videos.
05:13For this task, I want you to launch your own online video channel on the world's largest video sharing site, YouTube.
05:23For existing channels, the number of views translates into hard cash.
05:28So you lot need to think about making videos that people want to watch.
05:34Your channels will go live for more than 48 hours.
05:38And the team that gets the highest number of views wins.
05:42And in the losing team, one of you will be fired.
05:45Now, I'm going to mix the teams up a little bit.
05:48Gemma, I haven't heard much from you in the past few weeks.
05:51So I want you to step over here and join Team Summit.
05:55So Ella Jade, your business idea is a TV production company.
06:01This is right up your alley.
06:03So you are going to be the project manager for Tenacity.
06:06And Solomon, the internet man, here you are.
06:10It's made to measure. Solomon, you are the project manager.
06:13Well, good luck. I'll see you in a few days' time.
06:16Off you go.
06:17Thank you very much.
06:19In the last decade, online channels have become big business.
06:29Featuring videos on everything from food to films.
06:34The best are viewed and shared by millions.
06:37As soon as that smartphone came out of his pocket,
06:40I knew it was going to say my name.
06:42Trying to make a video with views go viral.
06:44Very creative, it's about the idea.
06:46So very, very up for it.
06:48Teams must create their own channels,
06:51go live for over 48 hours
06:53and produce videos to attract as many views as possible.
06:58We did a great one in work for Hand Cream with two rugby players.
07:02We got a lot of hits on that.
07:03My mind is going crazy at the moment.
07:05I'm just thinking, like, in entertainment fact, like, funny.
07:09Do you know what I mean?
07:13YouTube headquarters.
07:16With hundreds of hours of videos uploaded each minute,
07:19first job, come up with a concept to help theirs stand out.
07:24OK, guys, we can create a signature dance style
07:27or just a little move that everyone's like, oh, that's funny.
07:30Heading up her team, business graduate Ella Jade.
07:34We need something that people, like,
07:36it really just gets them, like, emotive.
07:38My strategy is to be me.
07:40I am professional.
07:41I bring a touch of class to everything that I do.
07:44I am who I am.
07:45I am Ella Jade.
07:47Ella, you have experience in this,
07:50because that's where you were picked, I'm assuming.
07:52So what experience in the actual editing and filming of it?
07:56I don't have experience in YouTube or social media.
07:59It's not just, like, fill you in on what I've done in the past.
08:02I've done loads of videos of fitness-related.
08:04I've got thousands and thousands of views.
08:06I've got experience being in front of the camera.
08:08That's so crazy to ignore.
08:09As a brand, this would be brilliant.
08:10Kate is fit these videos.
08:12Is this going to get us instant hits?
08:14I think we need to choose fitness.
08:16I was thinking something like, um, secret ways to keep fit.
08:18Secret ways to keep fit.
08:20I was thinking as well, how not to pump iron.
08:22How not to pump iron.
08:23How not to pump iron.
08:24Yeah.
08:25I don't know.
08:26How's it?
08:27I got an idea.
08:28Daddy fit in a week.
08:29Daddy fit in a week?
08:30I think that we have two strengths in this team,
08:32that we have a fantastic fitness instructor.
08:34Yeah.
08:35And you have a fat daddy that, you know,
08:36always, always have wanted to look better.
08:38I wouldn't have to act.
08:39I would just have to be me.
08:40That's funny.
08:41I like that.
08:42The humour would have to be...
08:43Yeah, it is quite offensive, potentially.
08:44Yeah, I wouldn't want to upset anybody.
08:47Fat daddy fitness hell?
08:49Fat daddy fitness hell.
08:50Fat daddy fitness hell.
08:51I think it's such a good idea.
08:52I think it's hilarious.
08:54Next door.
08:55Guys, I reckon food is the best choice.
08:57We cover a wide demographic with that.
08:59Getting a taste for leadership.
09:01I think we can get a little bit creative with it.
09:03Tech entrepreneur Solomon.
09:05My vision for our food channel is comedy, first and foremost.
09:08So you could have blindfolded food challenges,
09:10you could be trying to make something blindfolded
09:12as long as there's no knives involved.
09:13You know, we could get really creative with that.
09:16I want to bring a little sugar into the 21st century
09:18by showing him what technology can do,
09:20by connecting him with the kids of today.
09:22It could be making something that looks different
09:24to how it tastes and getting really funny reactions.
09:26My first choice would be gut reactions.
09:28It's quite blunt though, the word gut.
09:30Dare to dine or something, I don't know.
09:31Yeah, dare to dine is good.
09:32Dare to dine is good.
09:33Dare to dine is good.
09:34Name fixed.
09:35Next, a face.
09:37So people who can have a laugh on camera.
09:39James, I think you'll be absolutely smashing at this.
09:41And Roisin, because we need a girl to be in the video as well.
09:43I actually think I would come across very well.
09:47Because I'm quite funny, you're quite serious.
09:49Yeah.
09:50She's like the mother figure and I'm like the funny childish one,
09:52you know?
09:53I'm taking Sullivan's guidance on this one.
09:55I don't know much about online video sharing.
09:58You know, this is his bag.
09:59Today it's all about Sullivan and I'm here to listen.
10:02So we're going with That Daddy Fitness Hell.
10:05That means that Felipe, obviously you are going to be on camera.
10:08Katie, I'd really like you to be on screen as well.
10:11The overall vision is to get a balance between informative and entertainment.
10:15Katie, you have banter.
10:16You make people laugh and I think you need to use that.
10:19Entertainment is the way forward in order to get as many views as possible
10:23in the quickest amount of time.
10:25In terms of filming videos, I would love to be the director on this.
10:28So obviously I'm going to do that, but I was going to do everyone first
10:30and then I'll do myself.
10:32I think that you obviously are very organised, Sarah.
10:35And what I really need from you is obviously keeping to the deadlines.
10:38I'm sure you will.
10:39Are we all happy with that?
10:41Lunchtime.
10:44Working on ways to make their food channel funny.
10:48That's amazing.
10:49I think we keep it humorous.
10:50We get James' light heart to speak.
10:51Roisin is a serious.
10:52Yeah, yeah.
10:53You guys play off each other.
10:54Solomon's team.
10:55You need to be making us laugh because if we're not laughing,
10:57then the people watching aren't going to be laughing.
10:59Yeah, okay, fine.
11:00No pressure.
11:01Well, we'll give it a go, won't we?
11:02Yeah, let's do it, let's do it.
11:03We can get some energy.
11:04Get your top off, James.
11:05At least don't go viral.
11:06Don't blame the body.
11:07It's a temple.
11:08Camera's now rolling.
11:09Hi, everybody.
11:10I'm Roisin and this is my shy and retiring co-host James.
11:13James.
11:14James.
11:15James.
11:16How about you guys, but she's boring.
11:18I think we need more props.
11:19Okay.
11:20And I think we need to do more puns.
11:21Like, how quick can you eat a chicken?
11:22James, tell everybody how long does it take for you to eat a chicken?
11:25Two seconds.
11:26And two?
11:27Two seconds.
11:28James was picked to be one of the presenters because he can act the idiot.
11:35There's going to be a lot of crazy things happening, you know?
11:38These chickens.
11:39We're going to be flipping them, tossing them, speed eating them.
11:42We're going to be going out there to you guys in the public.
11:45Was it meant to be funny?
11:46Absolutely.
11:47But would anybody else think it funny?
11:50Dare to dine.
11:51And James, go and put some clothes on that.
11:53Don't worry about that.
11:54Right, guys, that's a wrap.
11:55Well done.
11:56Excellent.
11:57Love energy, guys.
11:58Okay, three, two, one, action.
12:00Fast daddy, fake daddy, fast daddy, fake daddy.
12:02Down the corridor.
12:03Eight, seven, six.
12:04While fat daddy Felipe gets put through his paces.
12:07Woo!
12:08As an opening shot, I'd have them like that.
12:10When they're talking, I'd have them speaking individually and focused in on them.
12:13Hang on.
12:14I think we need to decide who's director and who's...
12:16Oh, yeah, no, no, sorry.
12:17Just, right.
12:18And fighting her corner...
12:19Action.
12:20...director Ella Jade.
12:22Can you say, like, I'm a fat daddy?
12:24Can you just start by saying that, yeah?
12:25I am Felipe and I'm a fat daddy.
12:27Like, I know acting and everything, but really go for it.
12:31No, emphasise, like, I'm a fat daddy, like...
12:35Just as a suggestion, Ella, do you want to have Felipe introduce why he's doing
12:39this first?
12:40When it says, come join me and watch our journey, then come back out again.
12:44Yeah, that's fine.
12:45I'm just obviously starting out, so let's just start from the beginning.
12:49Considering this is Ella Jade's area, I am somewhat surprised that she doesn't know an
12:55awful lot about what she's doing.
12:57Really relatable, really personal.
12:58I'm the fat daddy, like, as in, like, I'm your fat friend.
13:01Do you see what I mean?
13:02Like, something, yeah, approachable, approachable.
13:04Nothing holds substance or a clear vision of where we're going or what we're doing.
13:09Let's do it, let's do it, I don't care, just do it.
13:11Star John, Star John, Star John.
13:13Keep going.
13:14I'm feeling extremely concerned.
13:172.30.
13:18Tonight, both channels go live across the globe.
13:27Action.
13:28So I'm a food artist.
13:30Cooking up another comedy video.
13:32Oh!
13:33James.
13:34Solomon's team.
13:35Do the tea thing and a bit more energy.
13:37Like, passion, energy.
13:38Right, ready?
13:39OK.
13:40There's various sides to my personality.
13:42In professional environments, I can be very serious, I can be professional.
13:45Oh, my goodness.
13:48In this situation, my job is to be the face of the channel, have a laugh, have a joke.
13:54Solomon's strategy is to make something comic, funny.
13:57Go on.
13:58All right, that's good.
13:59He looks funny.
14:00So, you know, I'll turn that on when I need to.
14:02All right, are you all right?
14:03All right, ready?
14:04OK, cut.
14:05That's good, that's good.
14:06Fab.
14:07Good start.
14:08At headquarters...
14:09So, what I'm thinking, you've just got the man, the burger, and the bicep.
14:14Designing the look of their channel.
14:16This is a man who likes burgers, but he wants to get fit.
14:20Half of Ella Jade's team, led by Lauren.
14:23I quite like the idea of having our little character of Felipe going from fat to thin.
14:29So, he starts off as the chubby character.
14:31Something that came into my head, having a fat person saying, fat dad, I'm fat dad, watch
14:36us and get into us, I can imagine people getting offended by that.
14:39What about it would be offensive, Daniel?
14:40If I was to go and get fit, I wouldn't watch a video saying fat dad if I actually...
14:45I constantly thought of myself as a fat dad.
14:47That's the problem you've got with the concept.
14:49We've already settled on.
14:50Yeah.
14:51In fact, that's the name.
14:52We've already come up with a name.
14:53But we are where we are with it.
14:56I don't know if it's going to be offensive, but I'm not a big fan.
15:00East London.
15:01I'm a fat daddy.
15:05I didn't say it.
15:10Fat daddy, you've got to win this one, you're losing 2-0.
15:13Come on, up.
15:14Shooting their second video.
15:16Come on, fat daddy, burn that fat.
15:18Get up, fatty, let's go.
15:19The rest of the team.
15:21Okay, three, two, one, action.
15:24I'm Joe Wicks, the body coach.
15:25Let's turn that belly into a set of abs, eh?
15:28That was good.
15:31They had a really clear vision this morning.
15:33Felipe's the fat daddy.
15:34Look at me, I can't get fit.
15:36That would be funny, be entertaining and informative.
15:39Come on, up.
15:40Get up, fatty, let's go.
15:41It actually feels quite cruel watching it.
15:43I think they've really missed the mark on this one.
15:46I think we know the winner of this workout is Katie.
15:49Hey, well done, Felipe.
15:51Good try.
15:52That's why you're fat daddy.
15:55Across town.
15:57Hi there, lean machine.
16:00For Lauren, an online date.
16:03We're certainly in the UK, we're the biggest fitness channel.
16:06Tomorrow, teams must make one final video.
16:09And pairing up with YouTube stars...
16:12The top video we had views-wise was funny things that happen in a gym.
16:15...can help to hike up hits.
16:18Last time we checked, it was heading up towards the half a million point.
16:21We'd really like to go with you if you're willing to work with us.
16:24Virtual high fives to that man.
16:25Woo!
16:27How are you? Good afternoon.
16:30Also looking for the perfect online partner, Mark and the girls.
16:34So what's your sort of target audience? Who generally watches your videos?
16:38My main target audience is people like myself that couldn't really cook.
16:43First, culinary sensation Barry Lewis.
16:46When did you post your last video?
16:48Yesterday.
16:49Yesterday.
16:50How many views has it had since posted?
16:52It's had 3,000 overnight.
16:54Wow.
16:55Thank you very much for your time.
16:56Thanks very much.
16:57Cheers.
16:58Bye.
16:59He's a great fellow.
17:00He's in cooking.
17:01I think he fits quite well with what we're doing.
17:04Next, 19-year-old blogger, Ollie White.
17:08So my audience is pretty much 90% girls.
17:11Ages are anywhere between sort of 14 to 19.
17:14The lifetime I've had on YouTube, which is about a year, I've had 12 and a half million views.
17:18Wow.
17:19Thank you for taking our call, Ollie.
17:21We really appreciate your time.
17:22No worries.
17:24Hi, guys.
17:25How's it going?
17:26Now, we've got a big decision here.
17:27There's a big fork in the road.
17:29Ollie is a very young guy.
17:31He has 90% female audience, girls aged between 14 and 19.
17:37And he has 1.5 million views per calendar month.
17:41And then in comparison, we're looking at Barry.
17:43Yep.
17:44He only has 70,000 subscribers.
17:46But Barry is the credible person.
17:49If you asked us all about our gut feeling, we would have said Barry, you know, it's a cooking business.
17:53He's current and he's food.
17:54My gut reaction to this and based on these facts is Ollie White.
17:58We need to go for views and I can't argue with 1.5 million views per month.
18:02I want you to go with Ollie White 100% on this.
18:06He said, Ollie's the guy.
18:07I'm not hearing any more.
18:08Call falls on his head now.
18:09I didn't want to have to make that decision.
18:11It was a big one.
18:136 o'clock.
18:15Just two hours till the channels go live.
18:19I'm James Geis.
18:20This is a really new, exciting channel.
18:22For Dare to Dine, finishing touches.
18:25James with his shirt off, of course.
18:27Half naked, yeah.
18:28Hi, guys.
18:29My name is Felipe and I'm a Fat Daddy.
18:32Running behind...
18:34There's no comedy here whatsoever anymore.
18:36Fat Daddy.
18:38Fat Daddy.
18:39We've gone with it now, so we'll do the best to make what we've got for you.
18:42Fat Daddy, Fat Daddy, Fat Daddy, Fat Daddy, Fat Daddy.
18:44I have like two minutes left.
18:46We need to get it down quick.
18:47So you want this jingle at the beginning, yeah?
18:49Yeah.
18:50At the same point, Sarah, have we got to get it quiet?
18:51Well, of course.
18:52But, you know, don't blame me.
18:54I don't like to lay blame on anyone, but there's one person here that's just only got one job
18:59and that's to keep with the times.
19:01That's Sarah.
19:02Sarah, you're in charge of timings.
19:03What's the deadline?
19:04Well, I have been telling you for the whole time.
19:06To me, she's a passenger.
19:07I don't know if she can do anything else.
19:09Don't break the blame on me.
19:13Next door...
19:14We need to literally tempt them with this title.
19:16...to help people find their films...
19:19Dare to Dine!
19:21...for Mark and the girls, catchy names...
19:23We have to have Dare to Dine in it.
19:25...and dynamic descriptions.
19:27Have you ever eaten a glass of taste of lemons?
19:30Have you ever eaten a brick that taste of chocolate?
19:33Guys, we're uploading the video now.
19:35It's online right now.
19:36Done.
19:37Yay!
19:38We have liftoffs.
19:39First videos uploaded.
19:42Both channels are now live.
19:45Hi, Lauren.
19:46Did you guys come up with a name for the trailer?
19:49Yeah.
19:50Nope.
19:51And what description did you use?
19:54What...
19:55What...
19:56The wording we used in it.
19:57Does that mean you submitted it without a description?
20:01Yeah, it was something that...
20:02In terms of when we were going through, it was something that we hadn't picked up on.
20:07I think I asked Lauren if we needed to change the name.
20:08No.
20:09That was under that impression.
20:10That conversation didn't happen, Sarah.
20:11Sarah, do you know what?
20:12Like, stop passing the blame, to be honest with you.
20:13I'm doing the timings.
20:14I mean, I've been doing the timings the whole time.
20:15It's not going to be blamed on me.
20:16I'm not the project manager here.
20:17Guys, okay, look, you're not very happy, to be honest, but we need to move on, okay?
20:34Lauren's sub-team was sent out to edit the video, but when you upload it, it needs to
20:39have a description and it needs a name, but they haven't done that.
20:42We completely see your point, and there's been an omission made on our part, and obviously
20:45we're really sorry about that.
20:50This is a fundamental error.
20:54It's not looking fabulous at the moment.
21:038am.
21:06Both channels have now been live for 12 hours.
21:09For the teams, a chance to view their videos.
21:12The moment of truth.
21:14Let's see what we've got.
21:18Dairy foods, crazy reactions.
21:20That's good.
21:21I love that.
21:23Okay, so this is what this week's episode is all about.
21:27Things are not always what they see.
21:29Project manager, Solomon, injected into them his own enthusiasm and his own, frankly, young
21:39sense of humor.
21:41They all think it's terribly funny.
21:45They may do.
21:46They've created this thing.
21:49But millions have got to find it funny.
21:52Not just the odd nutcase.
21:54Well done, guys.
21:55Well done, guys.
21:56Well done.
21:57That is really good.
21:59Well done, bro.
22:00Welcome.
22:01Well done, guys.
22:02That's hysterical.
22:03Down the hall.
22:04I am Felipe, and I'm Fat Daddy.
22:07Fat Daddy's fitness hell.
22:10Guys, we're going to start off.
22:11With a little warm-up, we're just going to do a little bit of juggling on the spot, okay?
22:13I just feel my belly like gently.
22:15Don't worry, we're going to burn that off.
22:16So lift your knees up to the chest.
22:18Come on, two reps.
22:19Let's go.
22:20And Joe, what muscle groups does this work for?
22:22So it's great to work on your chest, your triceps, works your core as well.
22:25How many?
22:26Five.
22:27Right, and that's why you're Fat Daddy.
22:28I actually don't think that's too bad.
22:32I think it's very middle of the road.
22:35There's no, this is hilarious, this is really funny, or this is really serious and it's
22:40actually going to help a consumer or a viewer.
22:42I'm extremely concerned.
22:45I think when you're a project manager, it's very easy for someone or everyone in the team
22:51to suddenly put the blame on you as soon as something goes wrong.
22:55Today, the teams will make one more video, collaborating with online stars.
23:01Gemma, towards the ending, I want Oli to endorse our brand, so I hire I'm Oli, white,
23:07and I dare to dine with high energy.
23:09It needs somebody who can direct from behind the camera and, like, really clear direction.
23:14Yeah, I think I'll do a good job.
23:15I am passionate about whatever we come up with because, you know, you have to be.
23:19Okay, so, Pamela, you're going to go and do the collaborative video.
23:22So, trust in your hands.
23:25While half look after the final film, the rest will pitch for promotion from a news and entertainment site.
23:31Is anyone who's really confident in pitching and really wants to have a go?
23:36Well, if I had the opportunity of pitching Fat Daddy Fitness Hell, I would say, you know what?
23:39In this day and age, being fit is so much more than just what's on the outside.
23:43It's an, actually, it's an inner journey as well.
23:45Obviously, for Stephen, you're very keen to pitch, so...
23:47What would you like me to do?
23:49Um, in a way, maybe, um...
23:56I just feel that I'm not actually being included a lot here.
23:59I do feel that I'm being excluded from a lot of the involvement, which makes me question why.
24:05So, can I take some questions and answers?
24:07Um, yes, obviously, you know, and to take, I think, questions and answers, we all need to pitch in.
24:12Yeah, let's all do that, then.
24:13Is there anyone who's, like, obviously very keen to take a role in the question and answers?
24:17Are you...? I wouldn't quite like to.
24:18OK, fine.
24:19I don't feel my skills are being recognised in this task.
24:21I don't know if she feels threatened by me or something, but I'm taking it quite personally.
24:2610am.
24:29This is where we win or lose. It doesn't matter about the product.
24:32It's about how many people see it now.
24:35Setting off to pitch Dare to Dine to entertainment site BuzzFeed, Solomon.
24:41This is so important for us, because this is the one that's going to get us the amplification,
24:46the theme on entertainment and lightheartedness and pranks and challenges,
24:51all fits with our exact unique selling point.
24:54Nice to meet you, I'm Solomon.
24:57With over 4 million visitors a day, securing their support could take a video viral.
25:04So, you're probably thinking, what is Dare to Dine?
25:07Now, it's a concept that we've come up with where we're really bringing some fun into the kitchen.
25:12Dare to Dine.
25:13Daring foods. Crazy reactions.
25:16Share our lives.
25:17Hi, everybody, and welcome to Dare to Dine.
25:19I'm Roisin, and this is my shy and retiring co-host, James.
25:23James.
25:24So, guys, you can obviously imagine she's that boring.
25:27Tell everybody how long does it take for you to eat a chicken?
25:30Two seconds.
25:31We've positioned our videos in the channel at a sort of 18 to 30 age demographic.
25:36That's where we see our core audience sitting.
25:38And we're trying to invite the audience to really engage with us and Dare to Dine.
25:45I'm Roisin.
25:46I'm James.
25:47And we Dare you to Dine.
25:48I think it looks great.
25:50I mean, I think you've gone about things the right way.
25:53The question I would have is that I think your audience is probably younger than you're imagining.
25:57Aged eight till ten, maybe.
25:58I found the whole chicken and the wacky sidekick a little bit too much.
26:03I didn't really find it that funny.
26:05For some, it's entertaining.
26:06For some, it probably isn't.
26:07I think for us, we are finding our feet with this brand.
26:10You know, every episode is going to be different.
26:12It's not just going to be James or Roisin trying to get as many comments on the videos,
26:15get as many shares, and ultimately, as many views as we can.
26:18And now, the final push.
26:20We'd love to be featured on your site.
26:21We'll let you know.
26:22Perfect.
26:23Thanks so much, guys.
26:28I think we pitched well.
26:29I think we've got to...
26:30Just hope for the best.
26:31Just hope for the best.
26:32The guy on the left, I managed to read what he was writing, and he wrote,
26:35Kill James.
26:36Kill James.
26:40Oh!
26:41I'm sorry.
26:42Okay, that's it.
26:43Go!
26:45In South London...
26:46Stormy's gone.
26:47He's already well into his banana.
26:48Another helping of Dare to Die.
26:51Oh, he's nearly finished the banana.
26:53He's nearly finished the banana.
26:54Oh, James.
26:55With collaborator, Olly White.
26:56He's going for it.
26:57We have a winner!
26:59We have a winner!
27:00We have a winner!
27:01Come on!
27:04Getting Olly onside is very, very important.
27:07He has a lot of viewers, a lot of fans.
27:09Do you know what?
27:10Olly will appreciate whatever you can do in terms of, like, social media
27:13and giving it a big push for us.
27:14We'd love you to share it, you know, multiple times a day, if you possibly could, because
27:16you've got a fantastic reach.
27:18My job is to sort of manage the situation with Olly, and hopefully it'll be my chance
27:22to shine.
27:23I think what we've recorded so far has been really fun.
27:25I can definitely tweet it out and put it on my social media.
27:29A lot of people will like it.
27:31Fantastic.
27:32Thank you so much.
27:34Lunchtime.
27:37Fat Daddy's final film shoot.
27:39Fat Daddy, my old friend.
27:41How are you going?
27:42I'm a scar, guys.
27:43You look too big.
27:44Calling the shots.
27:45Three, two, one.
27:47Newly appointed director, Pamela.
27:50That was awesome.
27:51Yeah.
27:52And done.
27:53Did you get a singer?
27:54I like that.
27:55They were brilliant.
27:56Right, John and Leon, what we're going to do now is we're going to get the two of you
28:00in shot with Felipe.
28:01We're going to get them walking into shot.
28:03All right.
28:04Pamela makes a much better director than Ella did.
28:07Run away with us, guys.
28:08Run after him, OK?
28:09She knew what she wanted, and I think she's done a really good job.
28:13Cut him.
28:14That's brilliant, guys.
28:15That was brilliant.
28:16That was great.
28:20Central London.
28:25In a 100-mile journey, the most important step is the first step.
28:30And nowhere is that most true when it comes to getting fit and staying fit.
28:36Perfecting his pitch, Stephen.
28:39That's going to inspire people, and inspiring people is key.
28:42To having viewers and entertain, keeping them kept, keeping them watched and entertained,
28:48as well as ensuring that we have people watching our channel and learning and laugh along the way.
28:55In a 100-mile journey, the most important step is that first step.
29:00And nowhere is that more true than when it comes to getting in shape and staying that way.
29:05In the Battle of the Bulge, humour is key to really get that message across that, you know what, there is hope.
29:11And really, you know, as you'll further see, we're going to have all our viewers rolling on the floor laughing during each time they view our videos.
29:22But entertainment won't be the only key. We're going to be, along with being very entertaining, we're going to be extremely informative.
29:31Our dad's epic journey from fat to fit.
29:37Hi, guys. My name is Felipe, and I'm a fat daddy.
29:40I'm 34, and I'm really fat. I don't like going swimming or doing anything.
29:45I'm Joe Wicks, the body coach.
29:46And I want to be putting Katie and this little fat daddy through a workout.
29:49Come on, fat daddy, get up. Let's do it.
29:51Last few reps. Let's do three more reps. Come on up, you get.
29:53Felipe, how many? Five. Right, and that's why you're fat daddy.
29:56Hello, and do you have any questions?
30:00I do feel really sorry for poor fat dad.
30:03I feel like we're laughing at fat daddy as opposed to with him.
30:07I feel it's a little bit unkind.
30:09He's talking about himself being fat. He's not actually talking about anyone else.
30:13So I think it's trying to sort of joke, the joke's more on him personally rather than pulling in the viewer and saying, you know, you're the one with the problem.
30:21And this is the only starting point. I mean, we have fat daddies now. We could have fat friends.
30:25We could really play on that. I don't think I would share it up on an overweight friends page to say, hey, look, this is you, lol.
30:32That's why we highlighted the comedy aspect of it, to try and make it a bit easier to go out there and, you know, exercise and have fun.
30:39You know, because that's what it's about, having fun, exercising, having fun.
30:42Any more questions?
30:44Erm, I think, no, I think that kind of covers everything I made as a note.
30:53Thank you very, very much. Thank you. Let's go. Thank you.
30:57I genuinely believe they like the concept. Our only problem could be the offensive part.
31:07OK, it might be offensive having said that, but it's a talking point.
31:11And if it's a talking point, people will share it.
31:13At the end of the day, business should take risks. Maybe we'll take a bit of a risk.
31:16Hopefully it will pay off.
31:23Final films uploaded. Channels complete.
31:29The countdown to the boardroom has begun.
31:35Time to find out if the pitches to the website paid off.
31:39A mention can boost views. A recommendation could send videos viral.
31:48It's not on, is it?
31:51It's not there, is it?
31:53Oh dear.
31:58There's nothing there. There's nothing there, guys.
32:02It's really gutting.
32:04I presumed we knew who we were pitching to and we knew what they'd like.
32:07That's why we've built and designed what we did.
32:1334 hours remain.
32:16While the channels stay live, there's nothing more the teams can do.
32:21I'm pretty disappointed, to be honest with you. We've not won the pitch. In my eyes, that was the biggest part of the task. We've all took Suleman's lead. He convinced us it was going to be the right move. And we're sat here now with winning nothing.
32:35I don't feel I have let my team down. I had a vision. I carried it out. I think we've got a great collaborator that I picked. We've got great content. It is funny. And also, I've done everything I can to get as many views as possible.
32:49I am confident of winning this. Sometimes in business, you have to take risks. We needed something a bit different, a bit out there, a bit unique. I just hope that pays off in terms of the number of views that we get.
33:01Considering this is the area of business that Ella Jade wants to go into business with Lord Sugar with, I wouldn't invest £250,000. It was just a bit of a panic and a rush. She didn't want to take anybody else's opinions on board. And she just fell down a big hole because of that.
33:14You can go through to the boardroom now. You can go through to the boardroom now.
33:18Jade wants to go into business with Lord Sugar with. I wouldn't invest 250,000 pounds. It was
33:23just a bit of a panic and a rush. She didn't want to take anybody else's opinions on board
33:28and she just fell down a big hole because of that.
33:42You can go through to the boardroom now.
33:48Good morning. Good morning, sir.
34:05Well, this is a 21st century task. You're all young people, so this should be right up your alley.
34:14I chose you, Solomon, as the team leader. Yeah.
34:18You're right in your comfort zone on this, yeah? Perhaps we'll start off with having a look at what
34:25you produced. Dare to dine.
34:27Daring foods. Crazy reactions. Share online.
34:32We are going to bring you challenges like speed eating contests. We are bringing you
34:35Emerald Art, like have you ever eaten a juice that tastes like chocolate?
34:42Three, two, one.
34:43I'm Olly White and I dare to dine. Please follow us. Share online. I'm Roisin.
34:50I'm James. And we dare you to dine.
34:54Hmm. Well, I suppose this is targeted at some young audience and that was supposed to be funny.
35:01James, you know, when you sent your CV in, you said that you've got no qualifications. You've got
35:09your first qualification because you've come across as a grade A pillar. I think my role was to be the
35:13duff one. That was my directions. I taught for the team, Lord Sugar. Yeah, it's all for the team, yeah.
35:19Tell me, this name, Dare to Dine, how did we come about this name? That was my suggestion,
35:25Lord Sugar. Ah, yeah, you have done something then, Gemma. Yeah, I've definitely done something.
35:29Hello. Hi.
35:30It's his fourth week and I haven't heard your name mentioned once. So tell me about the collaborators
35:36that you chose. That was Mark's team. It was a big business decision because I was just concerned
35:41with the business school pitching it to how they'd react for a cooking show to be led by a 19-year-old
35:47prankster. Bianca clearly gave me the stats on both and I made a very quick decision to go with 100%
35:52Olly White. He gets 12.5 million in terms of views overall total. I think you used the terminology as
35:58follow the numbers. Yeah, and then Olly White had shared it on his social media site. That was good.
36:03Very, very good because that's how these things work. Now, the final bit of the jigsaw puzzle here,
36:10you went and spoke to these people, BuzzFeed, with the sole purpose of showing them what you had
36:16and hopefully that they would publicize it for you. Didn't go down too well, um, to be fair. They
36:22said that we'd sort of misjudged the audience we were pitching it to. They in fact thought it was going
36:26to be a younger audience and that it was too jokey and mucking about for their audiences.
36:32Generally speaking then, team, how did you think young Solomon did here?
36:36I thought he was a good project manager. I think he had a clear vision that he engaged everyone to
36:41work towards. Right, let's move on to team tenacity. Let's have a look what you produced.
36:46A dad's epic journey from fat to fit. Fat daddy, fit daddy, fat daddy, fit daddy, fat daddy, fat daddy.
36:55If you're a fat daddy and want results just like Philippe B, come and join us for this fantastic
37:00workout. Come on, Philippe. My full rest. My buggy's hooves. One, and rest. Good. Philippe, how many? Five.
37:07Right, right, and that's why you're fat daddy. Fat daddy, my old friend. So this has been fat daddy
37:11fitness hell. We've been the Lean Machines. Now let's take fat daddy viral by sharing this video.
37:18Fat daddy's fitness hell. The first thing that comes to mind there is that, Philippe,
37:23you're about as fat as James is funny. The only positive thing out of this is that it's always nice
37:30to see a lawyer tortured, really. Now, Ella Jade, I chose you as the team leader. Perhaps you could
37:38summarise why. Fat daddy. Fitness really came up as something that you could really get something
37:44funny out of it. Obviously, Katie has a video sharing channel which involves fitness. My experience of
37:50online videos, people like to see a journey and they like to relate to someone who they feel is like
37:56them, so people can put themselves in perhaps Philippe's shoes and they can relate to them,
38:01but with a tasteful comedy undertone. I get from this an attempt at comedy,
38:08but an attempt at being serious also. A bit of a mishmash, really. We were all in agreement that we
38:14didn't feel like we'd hit the comedy element of it, so we wanted to emphasise when we got to
38:18collaborating with somebody a bit more humour, a bit more banter, a bit more something that might go
38:23viral rather than just educational or informative. And what was the view numbers? We know, Ollie,
38:2912.5 million lean machine. 5.6 million. Okay, moving on to the digital news people. I think it was a
38:38hard sell. I think that we were constantly trying to persuade them of the concept. I introduced the
38:45concept by saying, you know, the hardest part of a hundred mile journey is the first step. And that's
38:50what I started with my introduction, bringing that on and bringing the passion forward. Being honest,
38:56Lord Sugar, there wasn't much content to his words. It felt like it just went on. It was rambling.
39:01That's not true, Ella Jade. That's not true. It was a hard sell, because the good news is, for them,
39:07is that they didn't give you any backing either. They felt that poking fun at someone who's fat was not
39:13really a good thing to do. And it weren't that funny. Ella Jade, how was she as your project manager?
39:21No decisiveness, no leadership. The first video, for me, I cringed the whole way through it.
39:27Enough discussion on this. Let's see what happened as far as the views were concerned.
39:32Nick, tell me how many views Summit got. 3,532 views.
39:48Good. And Karen, how did Tenacity do? Not as well. 3,314 views.
39:56Oh, well, that's your first swim, Summit. Well, a treat. You're off to one of the natural wonders of the world,
40:10to bathe in the volcanic waters of the Icelandic Blue Lagoon. Brilliant.
40:18So, you're on your way to Reykjavik. Thanks for having me.
40:34I'll see you back in this boardroom shortly, and we'll decide which of you will be remaining in the process.
40:48Oh, I don't like the bottom. When they announced a treat in the boardroom,
41:06the other team's faces, they were fuming. Imagine if they could see us now.
41:11I'm so, so happy we won. So, here's to our first victory of Summit.
41:24Hasn't run a Wii yet.
41:35It was a little bit offensive. Might have been that offensive because we got 3,000 and odd people
41:40viewed it. Viral videos are either extremely hilarious or they're informative.
41:46We was in a grey area. As soon as something goes wrong, Pamela, you're very quick to pass the blame.
41:52There was strategy. There was organisation. I was on the ball all the time.
41:56When I called at the end of the day to ask, have you done the description and the name, you guys hadn't.
42:02No one seemed to understand that you even had to do that. And obviously, Sarah, you were in charge of times.
42:08Sarah and Stephen, throughout this task, I don't really know what your contribution was.
42:12Ella, I did contribute to this task. If Ella Jay took me back to the final three,
42:16I'm going to highlight every single fault she has actually made. And she's going to look like a fool, not me.
42:28Yes, Lord Sugar. Can you send the candidates in, please? Yes, Lord Sugar.
42:46You can go through to the boardroom now.
42:58Now, Ella Jade, I chose the project manager here because your business idea is a TV production company.
43:16Absolutely, Lord Sugar. It's an industry that I have been extremely passionate from a young age,
43:21but I've never done anything concerning uploading videos. I don't have a channel of my own,
43:26so I'm not 100% expertise in that field of what goes viral very quickly.
43:30The mere fact that you've never uploaded videos before is irrelevant.
43:34You can't get much closer to what this task was about.
43:38Now, can you tell me, was this supposed to be funny or was it supposed to be informative?
43:45The essence that we came up with was obviously Felipe's idea of Fat Daddy's Fitness Hell,
43:50and from that, the essence of comedy and entertainment.
43:53OK, so Fat Daddy's Fitness Hell, there's scope for comedy there, OK?
44:00So the first filming that goes on, surely whoever was in charge of filming didn't start off in a kind of very comedic manner, did they?
44:09Obviously, the essence was supposed to be funny, and we were trying to utilise the essence of Felipe's wittiness
44:16and Katie's relationship with him.
44:18Is that what we agreed to do?
44:19This is where we went wrong. We were all coming at it from different angles,
44:22so I was in part in my experience. Other people were coming in from more of a comedic angle,
44:27and there was nothing that brought us together and put us all on the same page.
44:31I was pushing the entertainment side throughout that.
44:34It didn't really push anything.
44:35It didn't push anything, Ella Jade.
44:36That's not true. You cannot say that. I was saying to the personal trainer...
44:40You went into that personal trainer...
44:42Let's have energy.
44:43...and you did not brief him at all.
44:45Yes, I did.
44:45The leadership lacked from the very beginning of this task.
44:48I was in the sub-team that went to film on day two with the collaborators,
44:52and we put more emphasis on the comedic value, on trying to make it viral,
44:56on trying to make it something that was shareable.
44:58It didn't work, did it?
44:59I can tell you that it was because of the collaborator on the other team that they came in with a victory, OK?
45:05There were the big numbers there.
45:06Your collaboration video actually got 819 views, which is exactly half of what the other team got.
45:15Half.
45:16I mean, you say going viral.
45:18The only way you lot are going viral is if you kiss someone with the bloody flu.
45:22No trigger, I wanted to say that during the brainstorm, I said that a really good way
45:26to make the video channel funny would be doing exercises in completely the wrong way.
45:32I told you that.
45:32Do you think you were ignored across this task, Stephen?
45:36During this task, I gave 110%.
45:38It's not what I asked.
45:39I feel so.
45:41Now, you know when you go and see a video online, you read a little synopsis of what it's all about,
45:47and you decide, makes you decide whether you're going to click on it or not.
45:50You didn't have one.
45:51I called them up and apparently they completely forgot.
45:53They didn't even know they needed to do it.
45:55Who completely forgot?
45:56He was Sarah because he was keeping the timekeeping.
45:59Why am I always to blame for everything?
46:01I'm sorry.
46:02I don't agree with you.
46:02I'm not the sub-team leader.
46:04Lauren is.
46:04I've got your CV here.
46:08One of the things here was when you was a hypnotherapist, for example,
46:12most of your clients came to see you to lose weight.
46:16Yeah, exactly.
46:17Yeah, and gain confidence.
46:18Yeah.
46:18You should have been able to give some input in this.
46:21Exactly.
46:21I wanted to, Lordship, and I mentioned...
46:22I mean, apart from your other claims to fame were what you did as a hypnotherapist,
46:26helping clients quit smoking, erectile dysfunction.
46:32Don't look her in the eyes, Nick.
46:34What was you doing on this task, Sarah?
46:36I didn't really have much say in anything.
46:38Every time I raised my voice and asked to do something, it wasn't allowed.
46:40I just feel that my opinion has not been listened to itself.
46:43Why don't they listen to you?
46:44Don't you get the message to you somewhere?
46:46I'm trying.
46:47It has been quite hard to take you seriously at times, Sarah,
46:50when you started this process by telling us that your SEAL strategy
46:54was going to be for us to put lipstick on and wear short skirts.
47:00Alright, Ella Jade, who are you bringing back into this boardroom?
47:04Well, Sugar, I am bringing back Sarah and Stephen.
47:14That's completely wrong, because you're making the wrong decision yet again.
47:18Stephen, Stephen, you'll have ample time to talk about it, okay?
47:22The rest of you go back to the house.
47:24Thank you, Sugar. Thank you, Sugar.
47:26Okay.
47:35Get ready to defend your position in this process. Off you go.
47:40Do you know Ella Jade?
47:52She can talk, okay, and she's highly educated,
47:55and I wonder whether she's ever actually done a day's work in her life.
47:58And Stephen, well, what is it about him?
48:02People ignore him, because it's actually far easier to ignore Stephen
48:06than to spend so long listening to him get to the point.
48:09Yeah. Quite clearly, in the whole team, they've got it in for Sarah.
48:14When she pipes up, people tell her to pipe down.
48:16The question is, does she actually have anything worthwhile to say?
48:20Yes, Lord Sugar?
48:25Now, can you send the three of them in, please?
48:27Yes, Lord Sugar. Lord Sugar will see you now.
48:40Ella Jade, have you ever worked, really?
48:42Have you ever had a job, or have you been in education permanently?
48:46I have been absolutely in a job throughout my whole life.
48:52The family business, essentially, I worked through summers.
48:55I worked through weekends.
48:56And even when I was in university, I was president of the society.
49:00Yeah, I see all this president of the societies bringing universities together
49:04and all this goody-goody stuff.
49:06I'd have a little bit more respect if you were cleaning plates in a caf somewhere,
49:10which would give you a kind of an insight into the real world of business.
49:14I do have an insight into the real world of business.
49:17I understand how...
49:18If you have it, if you have it, if you have it.
49:19Excuse me.
49:20Sorry, sorry.
49:22I do understand how it's set up from scratch.
49:25I am setting my own, essentially, company up from scratch.
49:29Could you perhaps explain to me what Sarah is doing here?
49:32I haven't seen any positive contribution throughout the last task.
49:36They've been, in fact, embarrassing, if I'm honest.
49:39Um, and she was given the role of essentially doing timekeeping
49:42concerning the description and, um, and name.
49:45That's exactly what I was doing, Ellen Jade.
49:46But you didn't say the description or the name.
49:48The description or the name didn't come out.
49:49I was reading out the times and exactly what we need to do.
49:51It's not just about the times, Sarah.
49:53But, Ellen, I was.
49:53Why, what, tell me, tell me,
49:55is it because of your claim that you're a PA and that you, you know,
49:59you look after people's diaries?
50:00In all honesty, I think people ask me to do the timekeeping
50:03because I've got the PA experience, which is fair enough.
50:05But at the end of the day, I do feel...
50:07It's a bit insulting, isn't it, really?
50:08It's a business task.
50:09Well, yeah, Lord Sugar, she has accepted it.
50:10Why do you take it, then?
50:11Well, because I don't want to have an argument with you
50:13because you're very overbearing.
50:14You like to be in the limelight the whole time, Ellen.
50:16I do like to be the limelight, Sarah.
50:17You like to take control.
50:18Sarah, you're the one being like,
50:19let's put our skirts up and do our make-up.
50:21Do you know what, Ella, I think you feel threatened by me
50:23because you don't even look me in the eye.
50:25You don't even look me in the eye.
50:27I feel too look you in the eye, Sarah.
50:29Lord Sugar, I do believe, in my experience,
50:31she doesn't have the business acumen to be in this competition.
50:33And you do, you think, do you?
50:35She can't even...
50:35You do, someone who hasn't had a job, really.
50:38Please!
50:39You can't say something like that about somebody...
50:40And in response to that, and in response to that, okay,
50:43I will say in response to that, every single task, Lord Sugar,
50:45I have given...
50:46I won the first task.
50:47You won the first task with me.
50:48Hello?
50:49That's nothing...
50:50Wake up.
50:50It's...
50:51Sarah, no-one thought you were a good project manager.
50:54I was good because I won it.
50:56Lord Sugar, I believe my business
50:58is really going to be a great business because it's online dating,
51:01which is a growing industry.
51:02It's worth two billion worldwide.
51:04What experience have you got on websites?
51:06Well, I have actually trialled several.
51:08She's been on online dating websites to trial it.
51:12Oh, you've tried them out?
51:12Oh, I have trialled them out, yeah, and all of them...
51:14Oh, you haven't built any, then, yourself?
51:15No, I haven't built any, but I do...
51:17She went on it.
51:19Ella Jade, as far as Stephen is concerned, why have you brought him in?
51:23I don't think he actually contributed to this task as far as I'm concerned,
51:27in terms of the sub-team.
51:28I haven't seen him actually benefit the task in any shape or form.
51:32Lord Sugar, you need to fire Ella Jade.
51:35The reason why is she's going to be setting up a production company with your investment.
51:38However, when tasked with setting up a simple three-minute video,
51:41she wasn't able to do that at all, even homing on any of the concepts
51:44which we discussed in the brainstorm.
51:46I would be very concerned if this is somebody who states they are...
51:50they want to have this as their business,
51:51when they can't even do a simple three minutes.
51:53It's like a Jekyll and Hyde, to be honest with you.
51:55He suddenly snaps, and there's no in-between.
51:58It's been very negative. He hasn't been a team player.
52:01Every single person that you talk to will say,
52:02you cannot work with this person.
52:04And just also, for the second day, when we went to the pitch,
52:08he was rambling. It was rambling.
52:10People couldn't understand what you were saying.
52:12It was theatrical. It was over the top.
52:13Dan was not effective as well.
52:15Do you know what? I think they were rambling a bit as well.
52:18Yeah, exactly.
52:18Let's put the blame on the... Let's put the blame on them.
52:21Ella, the blame, it's not a matter of the blame.
52:23I mean, that's a big concern here.
52:24No, it's not ridiculous.
52:26This is what happens. You just... You blow up.
52:28Stephen, here you are, shouting and screaming your bloody head off,
52:31and you're expecting me to believe that you can run
52:34a very nice, quiet, sedate care home.
52:36I hope I don't end up in one of those.
52:38I believe that there's been a misunderstanding of how I've come across,
52:42and I say that I'm somebody who is a very passionate person,
52:46and I understand that some of the passion may have been misinterpreted.
52:50However, I have learned from every single thing that you've told me,
52:53and I've applied them.
52:54What have you learned from me that I've told you?
52:56For example, reining in my passion.
52:58I've done that, and I've actually applied myself during this task.
53:01You seem to alienate everything inside.
53:03Lord Trigger, I am somebody who...
53:05Next task, I want to be the project manager,
53:06and I'm going to show that I have leadership skills.
53:08Stephen.
53:09Oh, Lord Trigger.
53:10No, no, I'm not...
53:11I want to be the next project manager to do an excellent job.
53:13No, no, you're not going to be the next project manager,
53:15because I think you are a lost cause in this process.
53:19Stephen, you're fired.
53:23Thank you, Lord Trigger.
53:27Ella, I made you project manager in a task which was the nearest to what you want to do with me
53:48when we go into business, and you failed.
53:51No, I...
53:52It's an unforgivable situation.
53:54Please give me the chance to prove that I can do this in future.
53:57Sarah, there is no smoke without fire.
54:01Why they always make you the timekeeper is because people don't have much confidence in you,
54:09and if people don't have much confidence in you,
54:11I'm wondering why I should have confidence in you as a business partner.
54:17Sarah, you're fired.
54:21Thank you for the opportunity.
54:27I've got to get on with this process with the candidates, some very, very good candidates that are left.
54:38Let's get rid of the no-hopers, no chance.
54:42Don't waste my time.
54:42I understand that, Lord Trigger, and I promise you I have the absolute hunger to learn from this and improve.
54:47Yeah, yeah.
54:48I'm absolutely passionate about this process.
54:50I will do my ultimate aim to prove you that I can be your business partner today.
54:56Yeah.
54:56The thing is, I'm afraid to say...
54:59Please, Lord Trigger, please, please.
55:00You do not have the acumen for this.
55:02I do, I promise you I do.
55:03Please let me, please let me...
55:04You're fired.
55:05Please let me stay, Lord Trigger, I promise you I will prove it.
55:09No, I'm sorry.
55:10You are fired.
55:11I wish you well.
55:14Please, Lord Trigger, I promise you, I promise you I will learn from this.
55:18Yeah.
55:18I promise you, Lord Trigger, I will learn from this.
55:19There's no...
55:20There's no turn.
55:20I've made my decision, okay?
55:22You're fired.
55:35I've been in business long enough now to work out the people that had no chance of becoming
55:47my business partner, and those three certainly had no chance.
55:50When I saw Stephen and Sarah leave, I thought I might have been given a chance to prove myself.
56:07I was a complete shock to be fired as well.
56:11I think my passion got misunderstood by Lord Trigger as not being able to get along with other people.
56:16In reality, I'm very easy going and I'm very easy to get along with other people.
56:21Unfortunately, that didn't come across.
56:23I think Lord Trigger looked at all of us today and thought, you know,
56:26we're not suitable business partners, which is, you know, fair enough.
56:29I don't think Lord Trigger is, you know, a suitable business partner for me.
56:40Hello.
56:42Hi, Lord Trigger.
56:43This is just to let you know that you may be waiting for some of your colleagues to come
56:48back from the boardroom, or they're not coming back.
56:50I've let all three of them go today.
56:53I've been telling you all along that I'm not going to put up with any deadwood in this process,
56:58and today demonstrates that quite clearly.
57:00Okay?
57:02Okay, Lord Trigger, I'll let the other guys know.
57:04Bye.
57:05Okay, so he's let all three go this evening.
57:08And he said to remind you guys that he's deadly serious about performance,
57:13and he will remove any more deadwood.
57:15We're going to start to perform.
57:19Now, 12 candidates remain.
57:23Lord Sugar's search for his next business partner continues.
57:27Next time.
57:31I want you to create your own coach tours.
57:35Day trips.
57:37Three men went to Moe, went to Moe at Meadow.
57:40Nightmares.
57:43We've only got rid of five at full price.
57:45There's more of us than there are on this tour at the moment.
57:48And then.
57:48Flannel is for the bathroom, not the boardroom.
57:52The wheels come off.
57:54Clean your act up and stop being a clown.
57:57You're fired.
58:01And all that same time, nine o'clock next week.
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