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00:01I'm looking for big bucks. I won't be working, you will be working.
00:06Lord Sugar's on the hunt for a brand new business partner.
00:11The whole point of this is to prove that we can start a business with £250,000.
00:16This is not about chancing your arm. I want a business model, a business plan.
00:20I want someone who's going to go for it.
00:22Ready to fight for his funding, 20 aspiring entrepreneurs.
00:27This place is full of sharks. You've got a noose here around your neck.
00:32I am the judge, jury and executioner.
00:36On the table, a quarter million pound investment and a 50-50 partnership with Britain's toughest backer.
00:44Someone must think they're being clever. That is not a bleeding skeleton, okay? That's a skeleton.
00:50Right, guys, go, go, go.
00:52It's a deal worth fighting for.
00:54I am like three times gross as sexual as you are, Daniel.
00:56Great.
00:57That performance is absolutely appalling.
00:59You basically just stole that time on top of him.
01:0120 candidates.
01:03I just feel so proud of what we have done.
01:0612 tough weeks.
01:08What do men dislike the most, vegetables, waxing or cricket?
01:12One life-changing opportunity.
01:15You're fired. You're fired. You have got a lot, a lot to learn. You're fired.
01:20You're fired.
01:30Previously on The Apprentice.
01:32You are going to come up with premium puddings.
01:36Project manager Roisin.
01:38Sophisticated cheesecake.
01:39Poured her energy into teapot.
01:43What I like about it is you've taken the nation's favourite drink.
01:46Yeah.
01:47And one of the nation's favourite's desserts and you've blended them with a bit of fun.
01:50While on Katie's team.
01:51I thought a trifle different.
01:53Yeah, I like that.
01:54A recipe for disaster.
01:56That's horrible.
01:57The second one that you've got now is the blackberry finished with dyed yuzu fruit.
02:02And under pressure.
02:03Did you say dyed?
02:04Died.
02:05Dried.
02:06Sorry, dried.
02:07Mark choked.
02:09Would you like some water?
02:11Yes please, that would be great. I'm very, very sorry.
02:13That was so embarrassing.
02:15Served up in the boardroom.
02:17They thought it was wonderful.
02:19A sweet deal for Roisin.
02:2120,000.
02:22Very well done.
02:23But for Katie.
02:24I cannot see how a restaurant is going to work with you and I.
02:31No sugarcoating.
02:33You're fired.
02:34Thank you for the opportunity.
02:36Then Sanjay was sent on his way.
02:38I'm waiting to hear about the money.
02:40You're fired.
02:42They became the 14th and 15th casualties of the boardroom.
02:47Now five remain to fight for the chance to become Lord Sugar's business partner.
02:57One week to go.
03:08Hello.
03:09Good morning.
03:10Lord Sugar would like you to meet him at the Leadenhall building tomorrow morning.
03:14Please have your business plans ready.
03:16Guys.
03:17We need to meet at the Leadenhall building tomorrow morning with Lord Sugar.
03:20We have to bring our business plans.
03:21It's happening.
03:22For the final five.
03:35We have to bring our business plans to perfect their plans.
03:39Holder of the highest sales figures, but worst record overall, digital marketing man Mark Wright.
03:48The process has been far harder than I expected.
03:52I'm feeling bruised and battered, but I've learnt so much.
03:57Nothing before matters.
03:58It's all about tomorrow.
03:59That's it.
04:00Technology entrepreneur Solomon Akhtar is the youngest survivor.
04:07I am only 23, but I think that's a great thing.
04:10I've got lots of energy.
04:11I am an ideas person.
04:13I don't think they're that interested in how much money it's going to make in year one,
04:16year two, year three.
04:17It's all about the idea.
04:19Sharing highest ranking in the process and owner of a top 100 startup, Bianca Miller.
04:26I've worked so hard to get to this stage.
04:29I really need to be able to convey my credibility tomorrow and prove myself as a businesswoman
04:35who has an investable business proposition to give to Lord Sugar.
04:39Quiz company owner Daniel Lastman has faced the final boardroom four times.
04:46One thing that I will say in this process I've proved is determination, motivation and passion.
04:51That's all you really need.
04:531.519.
04:54I've learnt so much about myself.
04:56I feel like I've grown as a businessman.
04:58I'm a fighter.
04:59I'm so close.
05:00I can't let this opportunity go.
05:03Holding joint best record in the process,
05:06former accountant Roisin Hogan has stood out all the way.
05:11I know my business plan is really solid.
05:16I believe in it so much that I actually left my job to pursue this.
05:20Sorry.
05:23Erm...
05:27Can I just take a second? Sorry.
05:29I don't know what's happening.
05:32I just thought about it there.
05:38It means everything to me.
05:406am.
05:57I can't believe it's finally here.
05:59I know.
06:00It means everything to me.
06:06I didn't sleep that well last night.
06:07I was worried.
06:08I thought about every question they're going to ask.
06:11Yeah, I'm worried.
06:15Plans in hand.
06:18It's off to the city.
06:26I don't know, mine feels more like a winner, Dan.
06:28If it always feels heavier, you've got a bigger font than me.
06:31Ha-ha-ha!
06:43Have you included your financials, Solomon?
06:45Erm...
06:46I've got the nitty gritty stuff sort of in my mind.
06:49The Leadenhall building.
06:58At 224 metres, latest addition to London's skyline.
07:04We've got to watch for today's first time.
07:06But now, I can't think of all of the holidays.
07:08We'll be the last time, everyone.
07:10I'll not try to find it.
07:11I'll talk to you later.
07:12If you haven't checked out,
07:14we'll listen to London's Skyline.
07:16We'll find out very soon.
07:18Tune out, too,
07:34good morning good morning it was 11 weeks ago you started on this process in
07:40one of the oldest markets in the city and now you're in a brand new skyscraper
07:47and like you it's not open for business yet I've only got a very brief
07:53understanding of what your business plans are about so I'm gonna put you in
07:57front of four of my trusted advisors they will report back and in the end two
08:03of you will go through to the final and three of you will be leaving the process
08:08now please hand your business plans over to Karen Nick I don't want to know what
08:22any of your plans are I don't care what your plans are I just want to focus on
08:26mine and I want to focus on going to the final to be totally honest
08:28waiting upstairs four of Lord Sugar's most trusted advisors good morning take a seat with a gift for
08:43reading between the lines publishing heavyweight Mike Suter the business idea is to create hosiery
08:52for different skin tones and also to create a shapewear range so you want Lord Sugar to get
08:59into tights yes that's an interesting visual image managing director of a leading media agency
09:08Claudine Collins so you built your main company at university but you've got a side project called
09:16Willie Keeney what is that her job today expose the people behind the plans but basically it's kind
09:24of like a man Keeney but it's a smaller version of it obviously met Mel Mel okay got it Claude Littner
09:33Lord Sugar's former global troubleshooter hi Daniel sir hi nice meeting here to uncover the pitfalls of each
09:41potential partner you good at numbers not really I concentrate on what I'm good at that's the truth
09:49Claude it's embarrassing you don't know the numbers to be honest with you yeah that's something I'm
09:52definitely going to take away from this the importance of knowing your yearly accounts daily
09:56finally hiya Mark how are you take a seat recruitment specialist and former winner of Lord Sugar's
10:04investment Ricky Martin I look at CVs day in day out and I've got used to looking at where the
10:11bullshit isn't it says that you join the company with at the moment in September 2012 as a sales
10:16manager is that correct no I joined them in September as an internet marketing consultant
10:19so why would your CV read sales manager oh okay I think basically I've summarized what the my longest
10:28time in the business was how long have you been a sales manager for it was just under a year I see
10:33that has been deceitful I think it's going to be one of the toughest days in the whole process no
10:38matter what's in your business plan they will ask you something that you haven't even thought of
10:42yet sounds easy not Daniel is the best to go first why or if you go after him you'll look good
11:00right yeah Daniel you obviously take enormous pride in your sales abilities I see from your CV yeah in
11:082009 you say you were named salesperson of the year at the company that you worked for hmm when we
11:15contacted them for a reference they said you absolutely did not win an award yeah no I was
11:21awarded with the highest figures I was the highest one awarded with the highest figures yeah it was a fact
11:26though tell me about your business plan we ship startups as a logistics company for university
11:33students and also for new businesses so if you're running a company and you don't have time to package
11:38ship store stock you know say this glass we send your glasses straight from the supplier in China to
11:44our warehouse and you'll know that as soon as you get an order what we need to do is check your
11:47app you get an education each one of these ships out our warehouse you come across like an excitable
11:55puppy are there any other exaggerations lies nothing within your CV in fact to be honest Mike I would
12:05honestly say that the CV is probably under exaggerated you and Daniel are very competitive I think we have
12:13similar backgrounds we haven't been to university we've come from sales so that's where that's been
12:17head-to-head we've been head-to-head the whole time but I have sold a lot more than he has mark
12:23ended up bringing in almost 20 times more than you it makes him look like an absolutely stellar salesman
12:29and you like quite an ordinary one yeah well I've got an answer to that I was selling 50 pound caps when
12:35he was selling three thousand pound hot tubs if he doesn't shut up about those hot tubs honestly oh my
12:41I'm gonna throw my the window I landed my manager a fantastic product to sell but I wasn't allowed
12:48to sell it if we had the same product to sell then judge us mind you even when you take that particular
12:53result out of your sales he still outsold you um mark may I get the figures because it must have been
12:58extremely close he outsold you if it was so this wasn't luck but no that this was consistency
13:03honestly guys I felt Roisin and Bianca's business plans they're pretty weighty yeah they spend a lot
13:16of time doing nitty-gritty I personally don't think life's about that Roisin's a dark horse seriously if
13:22she goes up there and has a good interview she'll go into the final she's that caliber
13:27so in a nutshell yeah summarize exactly what your business proposition is okay my business
13:36proposition is a virtually carbohydrate free ultra low calorie ready meal this business has the
13:43potential to be bigger I think than any other proposition here today okay you've said on your
13:48CV that you're an accountant and you'll always be an accountant yes absolutely do you think that's a
13:52good thing though she was looking for a business partner he's not looking for an accountant the
14:01business plan is about revolutionizing the combined hosiery and shapewear markets lots of women have
14:07great difficulty finding types that are the right color for them and equally finding shapewear that
14:12works that's comfortable that can be used regularly okay right you're starting with two offerings and it
14:20will be hard enough to actually do one okay to actually decide to go into both of them at the
14:25same time I understand your concerns but I know from speaking to women and my stylist speaking to
14:30women that this is an issue I think the proposition as you've put it is a non-starter what doesn't do
14:40well with surprises he hates surprises he likes planning he likes methodical thinking if someone puts
14:45something in me like someone whips out a fish or something random I can react to that but I think
14:50more would know how to deal with it so mark what is your business plan and is a condensed sentences you
14:57can give it to me it is an advanced digital marketing company which helps small and medium-sized
15:02businesses generate leads I run a recruitment company okay I probably get 20 to 30 calls a day from
15:07digital marketing companies so you're ringing my business sell me a solution to get me higher up in a
15:13search engine okay all right I'll do you want me to call you now yes please okay hi Ricky it's a
15:17mark right here how you doing I'm good thanks so Solomon you describe yourself as somebody from the ideas
15:28generation I'm always tapping away on my phone using notes for ideas I'll probably come up with you know
15:34one or two a day you must think they're pretty good ideas otherwise you wouldn't tap them down into your
15:38phone right yeah I think some of my really good ideas yeah well should we test that out then yeah I'd
15:44your phone brought from the house okay go on thank you pitch me some okay cool um so one is with it's
15:56called breakfast in bed okay it's an idea where you can send the ingredients to make a breakfast to
16:02someone around someone in your room in the UK haven't you just described online shopping I'm a
16:09local business consultant that works in your area basically what I can do is come in and assess your
16:14website when people come to your website where they're clicking how they're interacting with the
16:18site gonna stop your mark I haven't got the time for this cool um so I'm just having a quick look
16:25because obviously there's a lot of other different things in here um as well as good ideas well okay
16:31well another one is I was thinking when I was working really really long hours wouldn't it be great a
16:34lunch hour a lot of people saying I wish I could just have a kip I was thinking why not opening open a
16:38shop on the high street you can pay and you can actually just have a single bed and and refresh
16:43yourself during the day you know we will work so you've just described a hotel do you know what Mark I've
16:50got 20 of your calls a day why should I trust you you've got no trade in history Ricky let me come in buy
16:54you a coffee have half an hour your time and I guarantee you'll be impressed if not we'll shake
16:58hands and go give me more confidence mark what qualifications do you have in what you do okay
17:02uh I've I've been working with one of the major search and qualifications not experience qualifications
17:08okay I've okay it depends what I'm really sorry Mark okay I've got a meeting to go to okay the point
17:15I'm making is there is a lot more that you need to think about if you can make this business work
17:19for sure rescue the situation with a simple but brilliant idea direct from the ideas generation
17:28um well what about my business plan that came from my phone now I think that's one of the best ideas
17:34I've had we ship startups I've seen your business plan I think there's some real flaws in there
17:38it's eight pages long almost half of it is pictures I know this sounds naive but it's all about the idea
17:50making sure it's not it's just not a business plan I've taken the biggest risk of all you know I've given
17:59up a job that it was you know very safe secure very lucrative that I was really good at and I've
18:04really backed myself I definitely am very ambitious with my business and I think it has the potential
18:09to be a global and international product have you actually run a business though no I've never run my
18:16own business no okay and you haven't really got any experience in this area have you no but obviously I
18:22eat food I think with Roisin she's accountant trying to go into ready meals that's a tough yeah I think I
18:30think she'll get a lot of stick about her experience would you want to put up quarter of a million to
18:34someone who yeah he's clued up and got an idea but never gone down that route you know it's a tough
18:40industry to crack I don't think it's a surefire thing at all it's been through market research to
18:45a certain extent is that how many people have you I've had one focus group and six six respondents in
18:50the focus group and then family and friends so sorry I just want to check that not be sure you're
18:57talking about millions of pounds and a global business that's been tested on six people and friends
19:03family yeah what is the big idea of your business plan the idea is for me to go from my current
19:22successful pub quizzes company grow it expand it into my own events company so my idea is to run the whole
19:28event find them the venue find them the entertainment find them the catering everything and just right
19:33let me stop you there okay absolutely fine you're providing the whole package I completely understand
19:39that that's not what you're doing effectively that is that is the business plan we're running it exactly
19:44like a events company the only difference is it's based on the internet simply just give us an edge when
19:49you go online you've got a visual aid to sort your event on the internet this is where it's going to get a
19:55bit sticky for you because frankly your business plan is ridiculous if I've got my one big day of
20:01my life a wedding yeah okay I'm not going to trust it to a website what you've suggested is genuinely
20:07significantly flawed I've stuck to what I know I've got an idea that I really believe in here don't talk
20:13rubbish yeah okay because I'll have you for it well I just believe in an idea Claude I don't
20:16disbelieve what you're saying I just think there's a different way around it to be honest it is it is
20:21ridiculous honestly it is ridiculous yeah it's ridiculous let's move on to your business idea so
20:30this is hosiery tights tights and also shapewear I think hindsight we're offering the shapewear way
20:38too early in the grand scheme of things in the plan and we should really work on the hosiery first get
20:43that right and then maybe offer that later down the line you're changing your mind I'm not changing my
20:49mind but what I think is that you know my plan is very ambitious you know in terms of business I am
20:55quite young I'm I'm quite new to business but I really believe I have the passion the drive the
21:00determination to bring this to market and I really believe it will work okay and so I spoke to one of
21:07Britain's leading fashion editors about the concept of nude tights and she said you're really on to
21:15something thank you you've given an enormous amount of detail and I promise you I've spent hours and
21:25hours on the thing you make lots of claims here and it's hard to know where to start but the trouble
21:30about your business plan is you've gone global from day one virtually well I wouldn't I wouldn't agree
21:37with that I do think it has the potential to to go global but it's a focused launch initially with
21:44maybe a hundred stores from a key retailer hundreds oh you're dreaming if you are incredibly lucky they'll
21:50trial it in three stores even if I get it into those three stores they will sell out and they will put it
21:55in a hundred stores they'll put it in thousands of stores well I you know I wouldn't be here if I if I
21:59thought the same way you might be in the event that you did get the 250,000 pound investment you'll blow
22:05the money in no time well no you run out of cash month to no cash well no I should the 250 you see
22:13the may have structured the cash flow is that 50% of my sales will be on credit 50% will be cash up
22:18front that's ridiculous okay nobody's gonna give you credit nobody's gonna give you credit why would
22:23you get why would I give you credit it's ridiculous you're a tiny operator and you're not even a blip on
22:28anyone so you know what okay not in a month of Sundays okay I don't know what to feel to be
22:36honest was that the work which would say your worst is you know when I think back over all of
22:40them now when you've like now I've done three I think they're all equally bad you've lost seven
22:53you've won three you lost when you were project manager I thought to be honest with you I would
22:59breeze through it it's been all but that I'm very lucky to still be here on the last task you had a
23:04particularly difficult time I went into one of the biggest supermarkets in the UK was the last pitch
23:11of the day I'd sold how good of a salesman am how good of a pitcher I am went in there and no words
23:17would come out of my mouth it was so embarrassing because ever since I was little I wanted to be a
23:21businessman and I was thinking the most ridiculous things like I wanted to make my mum and dad proud
23:26that I got into the final five and I crumbled and I shouldn't be making those mistakes okay
23:33two down two to go I'm enjoying it actually to be honest with you I can't wait to meet the old boy
23:44Claude I generally feel quite excited about first about going in there I think it's all about ideas
23:48my idea generally is amazing good luck yeah you'll do great I hope that Solly pulls his head in from
23:59how he sits down here and can be a businessman up there personality and charm are wonderful but
24:04there has to be something some substance behind that hi that's it nice to meet you Simon right this
24:17is my tenth year of doing this and I've got to say that when I read your application form and then
24:24when I read your CV it filled me with pleasure there were no boastful brags about how great you
24:36are and how you're the greatest salesman or you're the greatest everything it was very very mature very
24:42nicely written so from my point of view that was a sheer pleasure thank you so much for saying that I
24:47think it's incredibly enterprising that whilst you were studying you also started this business which
24:54to all intents and purposes looks like it's taken off I've never put so many ticks next to anybody
25:01on your application form you said you're very competitive you're a bad loser you're loud you're an
25:11attention seeker do you still stand by all of that um I feel like I've learned from mistakes and I am
25:17changed person from this process okay come here claiming that I'm the complete businessman realizing
25:22I'm far from that the task three four or five I was getting in a lot of arguments rubbing people up
25:28the wrong way granted when going in the ballroom they got fired so Lordship obviously saw me as a rough
25:34diamond diamond sorry that he could potentially polish up and make into a real business candidate and I
25:40believe that that's why I am now it's impressive thank you very much okay look I've I've told you how
25:50pleased I was with your CV and then I came on to actually look at the proposal that you're pitching
25:59for Lord sugar and frankly it's a bloody disgrace it's a bloody disgrace the ten years I've done this I've
26:09never seen something that's put together two bloody pages with pictures on one page what do you think
26:15you're coming here for what do you think you're coming here for you can leave goodbye
26:21can I argue the place a thing to argue you give me pictures of sailboats you can be pictures of
26:29sailboats what am I going to work on pictures of sailboats what is that what is that that's
26:34luggage yeah like you're taking the piss please leave that's not the way out
26:41it's pretty bad no I'm not joking you are I'm not taking a hundred percent he looked at my plan and
27:04just said like why have you what was going through your mind like he started he said like just lost
27:08his mind was like bloody disgrace gathering oh yeah and I said to him like well I'm really sorry
27:13like can I kind of have a chance he's like just get out like you get out right now I walked the wrong
27:18way because I was confused I went for the window I went like I didn't know where to go I was going
27:23out there as quick as possible because he was so angry damn can you stop laughing in my naivety
27:28I didn't realize that this needs to be such a comprehensive document now I realize my error obviously
27:32when I'm upset that I haven't done that you're a very impressive lady oh thank you very good CV wow
27:43thanks tell me a bit about yourself though okay just anything just background yeah I just want to know
27:49a bit about you I am 25 I went to Sydenham High School something that I wouldn't know you wouldn't
27:56know your CV um I'm extremely determined everything I do it's working towards like a
28:01bigger goal so I get the feeling people would know that tell me something about yourself that
28:06no one would know you know I guess outside of you know business life you know I I love being with my
28:17friends and family they're kind of you know really important to me probably my driving force um I guess
28:23people don't really see the kind of emotional side of me you know I'm always I don't know I'm always
28:29perceived as being you know the strong businesswoman and I think that's a good thing you talk all the
28:35time all the time on your CV about professionalism and being professional do you think you take
28:41professionalism so far it stops you having a personality I think if I'm honest it feels like
28:46you're hiding behind a mask the one I can't read into is Bianca she's so intimidating and serious and robotic she puts up a front the whole time
29:03it's kind of like oh you know you're always trying to be professional what are you hiding like I'm hiding
29:12something when this is just how I am I don't know how to well no I just I am like this I don't I you
29:19know it's a fair question it's a fair question but I started to wonder myself I'm like god am I hiding
29:23something I don't know I don't know Claudine has really rattled you I just felt like it was quite an
29:30attack on me as a person as opposed to anything else and I think that was quite hard your business
29:42plan describes delicious filling nutritious ready meals but what's really different about these is the
29:49the unique ingredient that we are using as the basis for these which is a vegetable fibre so and
29:55it can be shaped into different forms like pasta and noodles and rice you talk about it being unique
30:01but it's not unique it's available here in health food shops it's available in this form which is
30:11what I call it it's it's raw form so it's not available in in ready-meal form and ready-meal form or with
30:17the wrong as a ready meal right there using that exact ingredient I was unaware of that you've created
30:32an entire business plan here based on the idea of this being a completely unique ingredient which
30:39isn't being used in ready meals and it is and the proof is here your business plan the first business
31:01plan I've ever written as you can probably right well most of the content is absolutely bland standard
31:07nothing original sounds like the company you're working for now absolutely I'm not trying to
31:12replicate things that have been done before however what I'm trying to do is start with what I know be
31:17very successful in a short time at what I have been successful and then start to be adventurous and branch
31:22out how sure are you that you're going to make a success of this I've never been more confident of
31:27anything in my whole life and that's why I've chosen to do it right now I know how to manage people I
31:31know how to sell this stuff I know how to set it up and implement it correctly so I'm very comfortable
31:36talking about this and operating it okay I think that's a good answer thank you hello I'm Bianca nice
31:45to meet you Bianca take a seat Ricky thank you I've run a business of Lord Sugar for the last two years
31:49so I've got a very good idea about what works with him in terms of personalities sure and what might not
31:54work with it so what I want to get to know is Bianca okay the most important thing for me so your current
31:59business I saw that you charge almost 150 pound to prepare people for an interview you charge
32:05pretty much 300 pound to set up a professional networking sites you charge money to provide their
32:10CV for them all those things are an added service and added value it's what my business does I think
32:18that it's great that you offer those services and as part of your business but most recruitment
32:24companies out there do not there were a lot of requests for people to write a CV for them to
32:29help them one-to-one of interview skills and so on you know I think um um sorry one sec
32:36give me a tissue
32:41thanks
32:44why are you upset
32:48I'm upset because I think throughout this process I've been myself and me as a person and my character
33:13there's been questions and I don't yeah sorry Ricky give me a second I don't usually cry in interviews I
33:27wouldn't really give this as good advice for anyone that I speak to just so you know especially if they
33:32were paying for the advice um you know I think what I've created as a business plan is a very good
33:40business I agree it probably needs some help it probably needs more streamlining but the product I
33:46think is something that needs to be done and I think I'm the right person to do it this is a fantastic
33:50opportunity I really want to work for no sugar I think I've got something great I just want that a chance
34:06well it was horrible I don't know what to make of things I just know I don't feel very positive
34:13I think it went well I'm just really glad it's over I thought I was really prepared I thought I
34:31had a watertight business plan but the questions that I got were really really challenging to be
34:36honest I don't know how I did interview after interview my experience kept getting better
34:42Solomon was getting kicked out of rooms Roisin's business plan was getting questioned I'm more
34:48confident than ever I took a few digs and hits I am very credible professional woman and I'm quite
34:57concerned that people think it's a facade I wear my heart my sleeve that's me you know I've got to fight
35:05my corner in this boardroom and that's what I'm gonna do key factor is clearly you can learn to write
35:12a business plan but you can't learn to come up with a great idea and what I've got is a great idea and
35:15if Lord sugar believes in the idea I think he will give me a chance
35:18this is a very special year this is the tenth year can you believe and what I want is another business
35:42partner along the lines of the successes that we've had in the past few years ricky himself is
35:48now second year in successful profitable i mean old habits die hard i was almost expecting you
35:54to come in here with a wheelie case claude you're one of the originators together with nick um i
36:01think um looking you've worn a bit we're better but anyway um so claude do you want to kick us
36:08off with solomon well i think he's been the best in terms of a cv i mean he was an absolute delight
36:14no i mean as far as academic academic the whole way he presented himself i think was excellent
36:20also you've got to admire a guy who's at university but decides to start a business his business plan
36:25if i've understood it is like a fulfillment business isn't it it is fulfilling for students students
36:31who want to get a product to market and he will do the logistics for them but when it came to looking
36:35at the business plan there were a few pictures of sailboats there was no there were no numbers
36:39you could have stuck them on your fridge could have done exactly that's probably where they should go
36:43i had to i had to ask him to leave because how could i come here and pitch for him when he hadn't prepared
36:48so he's just a very bright young man he is i think with no business man he's actually quite immature
36:54yeah and that worries me okay bianca she's very concerned about her professionalism it's about
37:01personal branding she worries about her image she does because that's her business yes absolutely
37:06she is a considered woman actually during the interview with bianca she got incredibly emotional
37:11without too much pressure on her i think she felt like her personality and her credibility was being
37:15insulted but i think her professionalism would help her make this product a success i've had a look
37:20at her business plan the hosiery the different shades of hosiery she thinks there is a demand and i
37:26think she's probably right i've done some research which i quite found found quite pleasant really
37:30i did yes you are an expert in that are you claude there you go are you an expert i've done research
37:35yes i can fill you in later alan um but i think that in all seriousness there are serious issues
37:41about manufacturing i know how a manufacturer thinks i doubt she understands the manufacturing
37:46process i mean she has no manufacturing background but i spoke to a major fashion director about the
37:53concept of skin tones hosiery and they validated that there's a really large lucrative market here
38:01i think she's one to take really seriously now shall we move on mark i really liked mark a lot he's
38:10proposing a business that he knows about from what i've understood it gets people's websites up the pecking
38:17order on the major search engines is that right yeah he currently works for a digital marketing company
38:21he's done that for a firm for a couple of years he's been pretty damn good at it and he wants to
38:25do it for himself now can i tell you my take on the thing he seemed to be a very serious determined
38:30guy when i asked him about how he would manage the business he was very very clear about how he would
38:35do it i thought and there's only one ricky but i thought he was another ricky okay now roisin
38:42someone who's a qualified accountant for a large firm of auditors yeah she's coming from a bean
38:48counter to a bean producer i just don't get how she just thinks she's going to go into the food
38:52business she thinks that she will take the market by storm with her range of new diet ready meals
39:00which include a magic ingredient what is it is this thing this is this it's a root called konjac
39:06it's fundamentally tasteless but what it does do is fill you up she claims in the first line of her
39:12business plan she'll be utilizing a unique ingredient it's not unique really there are already suppliers
39:19of a product very similar to this the fact is i cannot believe that even with your influence she's
39:26going to be able to go to one of the large supermarkets and immediately open the door so if kojak
39:32was a new trend these food bars would know all about this and if you look at her cash flow she's
39:37going to run out of money in month two my 250 grand yeah that's gone you can forget about that
39:42i am disappointed in hearing what you're saying here i would buy her yeah i agree but her her idea
39:49and her business plan are just too big daniel he's so obsessed with being a super salesman that actually
39:56that has turned into a real exaggeration on his cv where he claims that he won the salesman of the year
40:03award under pressure it turns out there was no award so he should have got an award for his cv the
40:11booker prize for fiction maybe yeah yeah i mean he's got spirit that's what i've found spirit i think
40:16that's exactly right from my point of view he was a young man who went in the markets tried his best
40:21did pretty well he then came up with this quiz idea and genuinely he has made a business out of nothing
40:27the problem arises with what he wants to do for you so if you want to plan a wedding you go straight
40:33onto the website you look at your venue you look at how many flowers you want how many people how many
40:37chairs what band you want you put it all together and that's what you do so it's like a virtual party
40:43planner yes that's exactly right without actually meeting the people whose party is going to be or no
40:48i think if you went into business with daniel he's somebody who would work his fingers to the bone he
40:53wouldn't stop trying he would die in the attempt um or you'd kill him or you'd kill him thanks a lot
41:02your input has assisted me and given me some ideas pleasure thank you
41:23yes lord sugar can you send the candidates in please yes lord sugar
41:29we can go through to the boardroom now
41:37here we are in the 11th week and that in itself is a great achievement really okay you may have even
41:54surprised yourself daniel right mark you want to go into a business which actually you have some
42:01experience of already right it is what i call getting people up the pecking order on the major search
42:06engines you know there's thousands and thousands of companies out there doing that don't you make
42:11it's a busy market yes but i have a lot of ideas i've been working in the industry two years and
42:15i've already proved a track record in the industry last year i was the number one consultant for all
42:21people that are recognized by the biggest search engine in the world for revenue growth all right
42:26i'm going to accept that you're a good salesperson however there's running the business my my parents
42:31own several businesses and i've worked in those as a startup with a family business and i know
42:35all about what it takes to manage a business in all aspects you know mark one of the most stressful
42:41periods of anyone's life is setting up a business the pressure can really get to you and
42:45i've seen what happens to you when the pressure gets to you yeah last week absolutely lord sugar
42:50that's the first time that has ever happened to me i just think that that shows how much this
42:55process means to me okay bianca tell me something my wife must have thought i was a bit nuts the other
43:03night because when i suddenly started talking to her about ladies tights and then she looked at me
43:08even more so what are you on about so i said if you go into one of the leading uh retailers in the high
43:13street how many can you choose from oh loads we've got nude they've got tan tan tan super tan black
43:20gray stripes blah blah blah blah blah so what's different so i have myself have gone to one of
43:26the top most expensive tights retailers and tried to purchase tights and the darkest shade they had
43:31was not dark enough for me so i would expect to be able to pay for tights you think there's a market
43:35there absolutely i have looked into the market there isn't anyone offering it and it is something that
43:40people are looking for i wonder whether you have an understanding of the manufacturing process
43:47that is required in order to facilitate your dream yes i have found the places to manufacture
43:53the companies yes i do know the factories that manufacture for the top hosiery companies so i
43:58know where i can get it from okay now solomon yesterday was maybe one of the uh most difficult
44:05days you had since you've been in this process i found actually really hard i think i want to say
44:09to you lord sugar personally my business plan wasn't up to scratch clearly claude gave me a bit of a
44:14rollicking to turn up with a business plan of three or four pages i i just don't get it yeah
44:21it's really about my business plan you know i am 23 i have just come straight out of university i can
44:25be immature at times but the idea that i think is amazing is it will work it's all up here i just need
44:31to be able to give them the opportunity to put it down on paper and now i've realized that error
44:35that's what i want to do solomon you are a very intelligent young man but when i appraise your
44:42business plan and think about us working together i'm struggling a little bit claude reckons that
44:48you're going to go somewhere one day but not now solomon you're fired hey thank you very much good luck
44:57thank you can i say i actually really enjoyed the process and thanks for being fair i think nick and
45:02karen you've been very fair and it was without the process so thank you
45:08i am really disappointed i would love to be in the final but for me to make the final five
45:26at such a young age is an achievement in itself i think lord sugar he sees potential in me not right
45:32now but in the future so i'm very happy with that daniel you started in business quite a long time ago
45:41in the markets now you have got this business good and you're making quite a few quid per year which is
45:47good and i'm wondering why you didn't want to kind of take that to the next level because what you've
45:53put forward to me is that you you want to do party planning online you go online you pick a venue
46:00yeah i'll have the bar over here i'll put 12 tables over here i'll order soul goujons for this
46:06press the button job done it's not going to happen if you're saying to me that the uh structured online
46:12parts are not good enough i completely accept that it's a branch of the business um basically my
46:17business plan it's taken exactly what i've got to the next massive corporate level apparently you said
46:21to claude that all you needed was cash a good name and some contacts you you sound like a criminal on
46:28the run actually all right well look i hear what you said your mind's open to talking to me a bit
46:34more about structuring the business plan um roisin i'll be very honest with you i'll be very honest
46:41with you your um idea pre-packed low calorie food has given a lot of concern to me and to my advisors okay
46:54you have with respect in no understanding of the enormous scale of things that are going to have
47:03to happen for it to be successful well i do believe that this product is something that is meeting an
47:10unmet need at the moment and what i really want to do is be there first this is something that really
47:15the market is demanding at the moment who said so well my market research is showing your market
47:20research with six people outside the supermarket but also you know online research machine i'm
47:26going to stick 200 it has huge potential i don't know about this might have huge potential for our
47:31massive conglomerate they can literally open the door in all the supermarkets and just say you're
47:36going to have to take it on the shelf you're not in that position at all but i will be in that position
47:41why because i really believe if i can bring something of real quality and really something
47:46innovative to fight for the space in the chillers in the supermarket it's like it's gold dust it's
47:52like it's it's like mayfair real estate i understand they're waiting for roisin to come
47:57along and take the space this is really a huge huge market that is going to explode
48:03now i looked at your business plan and i see that in the first year you're going to spend 750 000
48:09pounds yeah well i was i was very i wanted to be very conservative with my numbers so that's not
48:14conservative with expenses i'm going to give you 250 grand where's the over 500 grand coming from
48:20there's bank financing available i'm not going to any bloody banks i'm going to prove a point here like
48:24i've done for the last few years the whole point of this is to prove to the country that we can start
48:29a business with 250 000 pounds and stop dreaming about other people's money doesn't the scale of
48:35your ambition expose your naivety you're taking on the world from day one this is perhaps one of the
48:42most disappointing things to me is that you are a highly intelligent person that's sailed through
48:47this process and then your business plan comes in front of me and you're adamant you're still adamant
48:54now that this is going to work i definitely can make this work it's not just a fad this is a consistent
49:00growth and it works i don't think so machine this business idea in your mind is a runner in my mind it
49:07is not it is with regret that i have to say to you you're fired thanks for a wonderful experience
49:23one more of you will be leaving this process and two of you will be going through to the final
49:34okay step outside thank you
49:43it's a shame about roisin because she's been a very good candidate but i just don't think she
49:50understands what is involved in bringing this food to the market in mass volume she doesn't understand
49:57it
50:04now as far as the remaining three are concerned the anchors put forward a quite an interesting
50:10proposition i'm tempted to say it's actually got legs um but it's a bit of a challenge
50:15the market is a very solid chap that wants to go into a business that he's actually been in
50:23and understands but it is a crowded market
50:29all you've got to do about daniel is is admire his passion his desire
50:34you know he's the type of fellow that you know work his fingers to the bone
50:37yes lord sugar could you send the three of them in please yes lord sugar we'll see you now
50:58so
51:04i've listened to your business plans i've got to really think about you the people now
51:11daniel your very early claim to fame was that you're a great salesperson do you still think you're
51:16a very good salesperson um absolutely you put me selling the same products to everyone else
51:21i will outsell 98 when i add together all of the sales figures for all of the people that have been
51:27in here you're the six if i sold you know the likes of one hot tub i would have been probably
51:34propelled right up there and still wouldn't have been higher than mark but i can guarantee you that
51:39that would be extremely closer than what what we're saying now mark the top salesman but you know
51:45being project manager how many times once once once why uh lord sugar i should have fought with
51:52more passion to be project manager more than once i'm not somebody that hangs back but a good business
51:57person needs to lead from the front and put their stake in the ground lord sugar if i'm honest with
52:02you if i leave the process i can get a job for a hundred thousand pounds a year being a salesman
52:06and punt other people's things till the day i die i'm a very good salesman i've risked it all to
52:10be here and take an opportunity and trust me when i tell you your business is superior over these two oh my
52:15god i will blow them away in terms of earnings without a shadow of a doubt you could combine
52:20both of those businesses together and i would beat them in year one i mean daniel hasn't got a plan
52:25i'm a man with an established plan bianca's i don't know much about ladies tights and so forth but i can
52:30guarantee the success of this business mark saying that he will blow my business out the water is very
52:36very easy to say having work for someone else i'm making money currently in my own company and i'm looking
52:41to expand that into a brand new company your money's much safer with someone that's got a
52:46proven track record rather than someone who's going working for someone as a good salesman
52:50which in my opinion are ten a penny says number six yeah bianca what do you got to say you know i
52:58don't want to knock either of their businesses it seems like they have a bit of a petty squabble going
53:01on i would prefer to say to you lord sugar i believe my business is a very good proposition you
53:06know the hosiery industry is worth 20.3 billion dollars and though i have competition we are
53:12actually bringing something unique to the market i know it's slightly riskier than maybe these two
53:16but i think with your knowledge of the manufacturing industry and with my ability to talk about this
53:21brand put the passion into it and really drive it forward i think we can be very successful with
53:26this i don't think it's about the risk the risk isn't the issue here it doesn't matter how much
53:30you're going to put in but it matters how much you're going to make it if my numbers are going to be better
53:33than hers with less risk surely that's like more of a sound investment rather than do you know what
53:38i want to sell products and they're tights because it seems like a good idea mine's based on facts
53:42your base is on opinion that's a fact he makes a good point he says he's in business at the moment
53:47making blob thousand pounds a year so he's already going so he's doing that and you're wanting to go
53:54into a business that you're not in at the moment and start from scratch and i accept that and i as i
53:58said i accept that is whether i accept that well look bianca you you want to go into manufacturing
54:10it is a giant leap from what you've been doing up until now although it is an interesting proposition
54:19mark um you're a man that's done it before wants to replicate
54:26whether you can transfer that on your own and do what you've done working for a company is another
54:35story daniel your business plan is a little bit all over the place but you're a man that is already
54:46doing it and just wants to grow it is a difficult decision for me to make
54:56you've been a Melissa's for the past 11 weeks we've had a bit of a rocky ride but
55:05you've come through you've showed yourself as an improved person i suppose being able
55:10to get on with people
55:13mark
55:16you've certainly got confidence and yet
55:19Yeah, we showed last week, under pressure, a bit of strain.
55:30I'm...
55:34..struggling.
55:43Daniel, I don't think that we're going to go into business together,
55:47but I do wish you well, and it is with regret, Daniel, you're fired.
55:56And, Daniel, I think you are a better man
55:59than when you walked in the doors here 11 weeks ago.
56:03And I congratulate you on changing your manner
56:06and I do hope you carry on that way
56:08and you have learnt and gleaned something from it.
56:11Yeah, absolutely.
56:13Nick, Karen, you've been amazing. Thank you very much for your time.
56:16Lord Sugar, I really appreciate your opportunity.
56:18Guys, good luck. You've done amazing.
56:20Well, you two, congratulations on reaching the final.
56:27Thank you. Thank you.
56:33I'll see you on the final task, OK?
56:35Thank you, Karen.
56:38Well, you two, congratulations on reaching the final.
56:45I'll see you on the final task, OK?
56:47Thank you, Karen.
56:48Thank you, Karen.
56:51Well done.
56:52Well done.
56:53See you, mate.
56:54Well done.
56:55See you, mate.
56:56Well done.
56:57I really feel like the process was good for me. Lord Sugar has taught me a hell of a lot. It's made me a better person, a better businessman, and that, at the end of the day, is worth more than a quarter of a million to me.
57:1520 to 2.
57:28Can you imagine?
57:2918 people have been fired.
57:30Yeah.
57:31In the last 11 weeks.
57:32The last two standing.
57:34I can't wait to win this.
57:39Yeah.
57:40I'd hate to be in your shoes, Bianca.
57:43Let's see, eh?
57:50Now, just two remain. Lord Sugar's search for his next business partner continues.
57:59Next time.
58:00Your final task is to launch your business.
58:04Eight old friends.
58:05You got me fired, but I hate Mark more, so you've really got me behind you.
58:10Two plans.
58:11If I look at that straight away, I see Klim Bonlin.
58:14What?
58:15Guys, we've got some serious work to do here.
58:18One winner.
58:20Jesus Christ, it's quite imposing up here, isn't it?
58:24You are going to be my business partner.
58:26You are going to be my business partner.
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