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00:01This is an unbelievable opportunity.
00:05Lord Sugar's in the market for a brand new business partner.
00:10This process is not about a job, it's about me ploughing £250,000 into a business.
00:17Trust me, there are people in this room that are hungry for this deal.
00:22Here to do battle for his backing, 16 ambitious entrepreneurs.
00:27You told me you can do things you lot, you can't. You're all a bloody waste of space.
00:34At stake, a quarter million pound investment.
00:39And a 50-50 partnership with a business icon.
00:43I believe actions speak louder than words.
00:47This is rubbish, this idea is rubbish.
00:51Get the gear, get the gear.
00:52It's a deal worth fighting for.
00:54You're talking nonsense.
00:55Right, look at that.
00:58Sixteen potential business partners.
01:01Hold me tight.
01:02Why are you undermining me all the time?
01:03I'm not.
01:04Jason, will you be quiet, you silly shit?
01:06Twelve tough weeks.
01:08I'm going to fire something.
01:09Don't stress yet.
01:10Say big smiles!
01:11I'm really worried.
01:13One life-changing opportunity.
01:15You're fired. You're fired.
01:17I don't want to see your face anymore.
01:19You're fired.
01:20What's the point?
01:30Previously on The Apprentice.
01:32Your task today is to come up with an online dating concept and create an advertising campaign.
01:39If you could put your arms on his shoulders as if you were sort of going to kiss him.
01:43Bloody hell, right.
01:44Jordan took the lead I want to be able to go onto a website because I am a
01:48strong sexually liberated and high-powered woman oh yeah looking good
01:52but Alex's ad campaign raised some eyebrows project manager Jason tried to
02:00woo the over 50s love ignition so cringe but went through a breakup with his team
02:07Jason I think you've lost it Louisa your project manager from here on in in the
02:13boardroom I'm gonna give you the benefit of the doubt a win for Jordan's team and a
02:19bad day for Francesca what a total mess tough love for Louisa was the most
02:26disgraceful display of bad manners I've seen in many a long day but heartbreak
02:31for Jason Jason it's the end of the road you're fired now seven remain to fight
02:38for the chance to become Lord Sugar's business partner
02:516 a.m. hello good morning this is Lord Sugar's office Lord sugar would like you
03:00to meet him at the Gherkin the cars will be with you in 30 minutes thank you
03:03guys wake up guys we're going to the Gherkin in London I feel like a bit shared about being in the
03:15boardroom obviously if you're coming across it could be an aggressive to not
03:20don't I got called aggressive what the hell is now bloody pitbull he should be
03:25illegal
03:35hey Alex gonna have to be p.m. now I've gotta be I'm sure we can I've been put forward
03:44before thanks people obviously haven't had the confidence in me whether it be my
03:48age or whether it be business experience I don't know
04:14good morning good morning Lord Sugar welcome to CSC's restaurant right at the top of this iconic
04:28building the Gherkin this restaurant is well known for providing top quality food for busy executives
04:37but these days there is a demand for top quality food at home the ready meal market is worth over a
04:45billion pounds per year and your task this week is to come up with your own ready meal and I have
04:52laid on three top retailers who you're going to present them to and the team that gets the most
05:00amount of orders for their ready meal will win and in the losing team one of you will be fired
05:06now team endeavor no more deliberation Alex you are the project manager done deal evolve
05:17sort it out amongst yourselves everything clear okay well good luck off you go
05:23ready meals one of the hottest trends in food combine a top-notch recipe with brilliant branding
05:37and a slice of the market is there for the taking
05:41but first one team needs a project manager I'm happy to let one of you two lead especially after
05:54last week I'm definitely happy to put myself forward on the basis of just making sure that we've got a
06:03kind of really organized and structured approach to what we do I'm happy to project manager this as well
06:08I have no idea about cooking I can't put food together I do know that I eat these probably every
06:13day of the week and I guess it comes down to me to decide hey I'm gonna go with now just because I
06:20think that you're more of a natural born leader and I think it just for sake of ease to work together
06:27that may be better for the team next how to make their dish stand out the thing I quite liked was the idea
06:36of fusion which was like mixing two cultures together so you know like a Caribbean Mexican dish
06:42running the other team and warming to his new role okay so we've got to create a unique thing first
06:50time project manager Alex like one thing which I thought about doing something like paella I
06:55actually think that rather than jumping into dishes it might be better if we just start talking about
06:59like markets that we think might be interesting I mean I've said paella just because it's quite a
07:03simple dish to put together I think we need to start at the start which first of all off the
07:07sectors are we interested I think we've got more chance of being unique if we can come up with an
07:13exciting brand around kids it is really really important for me to actually win this task I mean
07:17I haven't been a PM before and I think I need to prove to Lord Sugar as well as my team that I can
07:21be a good project manager for me I like kids because I think you can get a really strong brand yeah okay
07:27finally decide who designs the packaging in miles as well as being a parent I think it would be key to have
07:33you on board in the marketing side along with myself and who creates the product yeah I know
07:38you don't like cooking but I'm sure the chef be lovely to you okay Jordan I'm gonna put you in
07:43charge of that team really like you to lead on that and obviously work together with Leah to make
07:47sure that we come up with a good dish would you both have any problem if the two of you went to do the
07:51food I genuinely wouldn't even know where to start as in cooking it and obviously I own a cake shop I can
07:58bake by sure as hell can't cook yeah my worry is you know about ingredients and how to put it together
08:05wouldn't I would not claim to be any kind of expert on savering ingredients at all I think what we're
08:11probably best doing is utilizing Louise who's got good experience in kind of branding and stuff as
08:15well to come with me the wheeze and made it quite clear she didn't want to go to the kitchen despite the
08:19fact that she owns a food manufacturing business and guess what she's staying with Neil and she's in
08:24the branding team are you comfortable with that they went at each other in the last task it wasn't
08:31very pleasant they're gonna have to find a way to resolve their differences let's make sure we're
08:35on a winning team yeah keep the peace oh don't worry all right let's go with the ready meal kitchens in
08:45Derby cooks from both teams hit the road I mean I I couldn't cook a pie thanks the rest stay in London to
08:59whip up brands we're gonna be looking at the kids what are you thinking there's a couple of names I've
09:06come up with Dracula's dinners I'm thinking about creating a brand of foods from around the world a
09:11name I had is poppy ping the reason is is that poppy ping is actually Welsh from microwave could
09:18have a character poppy could dress them him up differently if we do spin you could have
09:22dressed as a bullfighter it's young people niche kind of product for students I've come up with a few
09:31names go on bounce one just got really simply good stuff I wouldn't know a strong idea we've got now
09:39meals from around the world for kids I really like that I really like that I came up with deadly
09:44dinners struck on a healthy horrible food I don't like healthy horrible food 10 a.m.
09:53leather Lane Market it's not really raining Alex with two kids meals in mind we get to get some
10:03feedback from so if we see a few women or whatever mums miles and Alex the first option we've got is
10:10we're going to create a brand where we're doing various kind of foods like you know a bit of a
10:15geography lesson really so we'll do like a little Spanish paella I'd be interested in something like
10:19that so it's not going to be like paella flavored mush it's going to be actual proper food so your
10:23kid is actually eating April we are focusing on the kids we have two very different ideas Mars is
10:31quite key to try and create this whole Dracula dinners and horrible goose and things and I'm
10:36quite keen to go on the geography aspect reason is I think it can be purchased all throughout the
10:40year no one's going to want to have Dracula Bolognese at Christmas we've got a couple of ideas for
10:45themes one of them is to come along the lines of something like deadly dinners where
10:49you make something out to be it's a bit of a gruesome meal yeah they love that we do that
10:52Halloween yeah yeah and the other one we've got is trying to link in the concept of kind of
10:56geography and food so saying about you know maybe having the characters to teaching kids about food
11:01from around different places around the world yeah which one of those two do you think is better
11:05well they'd like the monster thing yeah but adults personally would prefer the geography thing food for
11:11thought I hate it when you say that I love the geography thing what you're doing is you're educating
11:19kids and I think that mums and dads and the shop owners will actually buy into it popty ping lovely
11:24little dishes I just struggle with that because it doesn't link in look here's an idea now I've got
11:29popty there on the gondola Italian innit okay what does that tell you about geography nothing
11:39please Alex I'm just trying to get you to look objectively of what you've written there so then
11:47what have you got for it then right so what I've got is deadly dinners no no no no not for that for
11:53you pick bloody hell I'm gonna go with the geography idea I really am and you need to work with me to
11:58structure that so that you're confident enough to deliver a great pitch what we're off to now is a
12:06Caribbean restaurant now because fusion is about bringing two kind of cuisines together we're kind
12:13of wanting to do a Caribbean dish with a Thai twist or a Thai dish with a Caribbean twist pushing
12:21on with fusion next stop a West Indian restaurant welcome to my kitchen yeah thank you what I want
12:27to get out of our meeting is a Caribbean chicken dish that we can put together perhaps we should do a
12:34dry Jamaican chicken is it spice a bit a bit spicy a bit spicy 2 p.m. Darby the development kitchen
12:48hi hello I'm Francesca with ready meal experts on hand all your spices here so we've got your whole
12:57spices ground spices both teams can turn ideas into professional prototype products let's get cooking
13:04on Neil's team charged with creating fusion flavors hello entertainment entrepreneur Francesca
13:12hello hello okay so to make a Caribbean chicken right um I'm gonna tell you all of the seasonings that
13:21you need to use right listen I do not cook is this simple it is simple right so now you're gonna get
13:28an onion sweat it in the pan add the peppers and the carrots paprika coriander half a stick of
13:36lemongrass just over a quarter teaspoon of minced ginger two tablespoons of desiccated coconut garlic
13:43Louisa was very clear this morning I don't have knowledge of savory food I don't cook we've come to a
13:49kitchen she's all over the food it's clear she has knowledge two teaspoons right but Francesca's in the
13:58kitchen she's gonna have to cook she could have to taste I hope she's up to the job it's exactly like you'd cook a stir fry yeah
14:05stop stop right I don't cook stir fries just have to try it try it a tiny bit of passata and make it
14:14into like a wet sauce does that make sense fine I can't cook and I don't cook and I've got I've got
14:22like a three-tiered recipe anyway passata is potatoes passata and I was eating Thai noodles with Caribbean
14:29chicken I eat ready meals and I wouldn't buy that I've been royally stitched up by my team members can
14:38you burn chicken yeah 3 30 p.m. a London design agency what we're working with is Caribbean chicken okay
14:53with Thai noodles sounds different don't you like ginger mister I think it's it's bordering
15:03on gonna annoy people basically what you're trying to visit is your Caribbean chicken coming together
15:07with your time you wouldn't expect it to be nice but yeah it's really good yeah in the middle of the
15:13pack you could have like the two flavors almost colliding yeah there's a bit of a pal yeah try oh my
15:20pal like here are you are you powerful enough was it powerful cuisine powerful cuisines brought together
15:28for powerful minds it takes a strong person to work with me and you know if I am working with a weak
15:34person it's kind of I'll eat them for dinner a little bit on one side you can have ingredients
15:39and whatever oh yeah read the description on the side and Neil is very strong and together it feels
15:45like we're sort of level pegging it's not boring is it that's that's one thing it is out there in it
15:51on the other team it's not that I think my idea is better than your own exactly my problem Alex is
16:02it's not crystal clear and like or dislike what I'm offering it's clear from miles one last stab at
16:12his idea so is it deadly dinners horrible food made healthy is it healthy horrible healthy horrible food
16:20my mind is going so much on these two blinking ideas it's tearing me apart in the next five minutes
16:26which one have we got the most chance of doing a great job on deadly dinners the kitchen for Alex's
16:33team the bolognese we're happy with yeah very that looks nice are you on my love
16:40dinner time is your typical Italian bolognese but with prawns last chance feedback for some final
16:58tweaks and this is just a kind of light Italian dressing the theme would be to get children to
17:03explore new countries the first one the tomato one it's very tasty actually okay what did you
17:09think of the bolognese sauce with the with the prawn weather do you think they're you know they're not
17:13something that's traditionally put together my children loved prawns right and in fact when one
17:20of them was very young she wanted a box of prawns for her birthday so we were just it works do you
17:27it's okay what do we reckon kids which one do you like the most if any you can be honest don't
17:33worry you can tell us if you don't like that the bolognese one yeah we have prawns provincial okay so
17:41that's with a tomato sauce okay cool listen we've ended up going with the deadly dinners theme so it's
17:49the perfect flavor to be honest with you I thought we were working with the yeah I mean to be honest it's
17:57true to form with Alex but it just suddenly turned signed off and into production deadly dinners I
18:06think we need to say in the boring bit for parents there's not really any about to burn in it next a
18:13face for the brand I still don't know whether or not to put fresh fruit and veg around the skull I
18:19don't know why I just know I've just stepped out from the design studio and they've plonked a skull
18:26right in the center of the packaging design where do you find skulls you find them on dangerous
18:33products like bleach and drain cleaner listen it's got to appeal to kids do I need to cook ginger I think
18:46I put too much onion in this in Derby still wrangling with her team's recipe how do I check the noodles
18:51cooked if it was spaghetti I'd throw it a wall first time cook Francesca well if it sticks it's ready
18:57there you go it's done hello hello okay my name's Francesca I'm from Evolve we have decided to go with a
19:08bit of a fusion of Caribbean and Thai what do you all think about what's just coming around the idea of
19:13Thai and Caribbean together okay they've got two separate identities and I don't know obviously you
19:20want this fusion yeah I'm just not sure whether or not that fusion works with those two I wasn't sure
19:25about them together I'm still not sure the nudist I don't like at all okay just a little bit dry
19:29hello they hate the Thai like um fusion thing they just didn't think it worked did you like it
19:40together I'm not gonna lie to you I didn't have a second to even taste it if the food doesn't look
19:46good or doesn't taste good then obviously defeats the object of the task we did tell Francesca to try
19:51the food for out I don't know why she hasn't done that she should have tried the food we've got to make a
19:56call on it I think the call we need to make is Louise if you're happy with it is we keep it as it is
20:02the USP is a fusion and we'll go from there brilliant gotta go for deadly dinners two minutes before
20:09designs must be finalized I'm thinking of as if we put the vegetables by here and the yummy by here you
20:14can put bats blood pasta by there still tinkering project manager Alex I just think mate we keep it
20:23really simple with I like it let's just move on we haven't got any time I just don't know whether
20:26or not this is getting too thin I think let's not overcomplicate it I think we're kind of there
20:30I don't know do you want to do a carrot no mate let's not reinvent the wheel where we're at now
20:38Alex is very frustrating to work with I do think I spent a significant portion of my energy today
20:44probably managing Alex as a person I had to really be careful how I got him to back my idea but I do think
20:51the brands really strong I would be proud to show that to someone happy I don't mean do pain as
20:56well but kit is it possible I'm happy mate stick with that 7 p.m. signed off by Louisa and Neil oh
21:06oh my pal this is young this is funky this is contemporary it plays exactly to our target market
21:17it really does happy yeah me too dream team is that what it is we are dream team yeah Louise seems
21:26to have taken on board feedback from Lord Sugar in the boardroom she stopped game playing she's
21:31pulling together with her team and she's actually coming up with some good ideas there's no in
21:35between with me and you is a love-hate relationship I think I'm finally beginning to see a serious
21:42businesswoman emerge 9 a.m. dispatched overnight from Derby for both teams sample ready meals oh thank
22:12you very much thank you for Alex and his team bats blood pasta I like it I think it's really cool I
22:23would have wanted this when I was a kid I think the main concern I have is that it looks like a
22:30Halloween me you know very seasonal in that regard it's great yeah here we go the moment of truth
22:42for Neil oh my pal those noodles are quite chewy to a it's a bit bland Thai and Caribbean fusion
22:52there's no actual real flavor yeah there's no power in all my power
22:57today both ready meals must be served up to supermarket giants half the teams stay home
23:08to prepare presentations deadly dinners healthy horrible foods half set off to gather market feedback
23:16feedback I'm really confident we'll sell thousands of them yeah hundreds of thousands yeah for deadly dinners
23:29a panel of experts I got here bats blood and prawn pasta
23:39here we go kids make sure you blow it's hot what's your favorite part of the bat's blood
23:48the prawns were actually really good I thought you like the bronze I like all of it you like all of it yeah
23:56yeah it tastes nice you really like it do that's excellent three more dishes that everyone's gonna have to share so who wants it
24:04and what about the grown-ups
24:11I as a parent tend not to buy anything with skulls I'm not sure if that's going to be appealing to me
24:22from that I wouldn't be looking at that thinking I'm buying a healthy dinner for my kids fair point fair
24:26point want everyone to play a game with me if you think you might may maybe want it put one hand
24:34up and if you really want to put two hands up we've got legs up as well we must really like it would
24:40you get your mum and dad to buy that the tasting session the primary school went down a storm with
24:48the children they loved it they voted with all four limbs the parents however not so delighted with it
24:56the parents on the whole said no
24:59oh my pow a hungry pack of powerful minds I think the packaging it definitely grabs attention
25:21yeah it's good it's very bland it doesn't taste like Caribbean chicken the taste side of it does
25:30let it let the whole product down Louise is taking great joy in the fact of oh you know you didn't
25:36taste it it's got no seasoning it's got no chili it was flavorless and watery tiny was dry well you can
25:45cook you knew what ingredients have to go in it and you were telling me how much of everything if you
25:49thought you have more chili in it you should told me to put more chili in it and this one said do you
25:53like the tiny ones in my own power yes they were good so it wasn't spicy enough how you doing you
26:00right mixed feedback generally on the whole they really like the packaging but the flavors too bland
26:06we just need to sell it as if we would add more salt and would add more chili yeah okay I'm actually
26:12gonna go in there and say you know what we know that we could add more flavor to this and that's
26:16something we're willing to do if you're gonna buy in bulk yeah presentations prepared feedback logged
26:27oh my goodness that's fantastic although 93% say it would stand out and catch their eye the conversion
26:42to would they buy it yeah I think we need to spin yeah just don't put that in both teams must pitch
26:51their ready meals to three major retailers this is a really big shopper excited I'm geared up for it
26:59let's get in here now with hundreds of meals on the shelves it's a competitive market to crack so
27:07we're from team endeavor thank you very much for seeing us today for Alex's team first pitch asda
27:13we're really passionate about what we created what we created and we're we're here we're so happy to
27:19show you what we've got and I mean the industry itself it really does seem to have gone through
27:25a bit of a revolution over the last few years it's excuse the noise in the background he's just
27:31preparing by the way for you something it's something nice to eat sorry fueling the market
27:43is not on don't press the big button at the bottom so we're really working on the basis that kids love
27:50everything gruesome these days the strapline on their healthy horrible food something for the kids and
27:56something for mum on there as well got a couple of issues as a mum myself you've put me off totally with
28:01the packaging because you're talking about the fact that it's deadly and it's horrible because I
28:05think you would appeal to my two boys greatly you don't appeal to me as a mum first for Neil's team
28:14upmarket online supplier Ocado I'm really happy to present to you oh my pal Caribbean chicken meets
28:23Thai noodles the really bright colors of all my pal will make it stand out on your website we want
28:28people to see this on your website and click and buy oh my pal is creating a new fusion fashion with
28:35regards to food I think the packaging is is really good and would work well online but I don't think
28:41it's very Caribbean the constructive feedback we got was they would buy it if there was a little bit
28:46more spice or a little bit more flavor in the sauce and I say if you was to put in a substantial order
28:51with us that is something that we can do very very easily I thought Louisa did a good pitch we made it
28:56very clear that you know what if we can put extra flavoring in to make it even better we can do
29:00that as well so I just wanted to hit that head on and I think we did a good job serving around nine
29:06million shoppers a week next for deadly dinners Morrison's we are so excited to be here today deadly
29:16dinners what does that say to you it says deadly it says you know there's something about that Lee can
29:23ask a couple of questions I'm a little bit concerned about your branding solely because
29:27it's deadly dinners and I think that almost makes it sound negative to market that might be quite
29:31tricky we can call it deadly and everyone will recognize that it's playful it's tongue-in-cheek you
29:35hope so yeah ten-year-old daughter okay the guys is you know it's gruesome it's gory it's all those
29:41things that kids might like but clearly we're trying to position it as it is a healthy nutritious product
29:46this product would be absolutely perfect you know it for your think what we're really hoping is that as a
29:52concept you can you can understand the brand and where we're trying to go interestingly one thing
29:58I sensed and that is that the team didn't have that much confidence in Lear because the others kept
30:04butting in under the guise of these deadly dinners making brussels sprouts become zombies eyeballs
30:09at his second pitch armed with oh my pow our USP is bringing Caribbean chicken with Thai noodles
30:20project manager Neil over 60 percent of the people we saw said they enjoyed the combination of bringing
30:26Caribbean chicken together with Thai noodles 93 percent said that it would catch their eye on a
30:32supermarket shelf 83 percent of the people that we questioned said that they loved the name it was
30:39impactful Neil's pitch was incredibly boring loads of facts totally unengaging and I don't think it
30:46was very good at all the idea of print the fusion thing yeah I think it's good I think the two cuisines
30:52Caribbean and Thai for me they don't really deliver on flavor moving forward it would be seasoned more
30:58we do some scotch bonnet chilies I use some pineapple and if you were to place an order with us that would
31:04definitely be delivered to you that's something that we can do quite easily if used to order on mass
31:08really really want to keep the energy high in the team and just make sure that we go in there and we
31:17absolutely smash it I'm excited to be doing my first pitch I think it's it's way overdue Lord Sugar's
31:23given me grief for it so I'm I'm really excited to be able to step up because I'm really quite good
31:27so why aren't you pitching on it look me I am more of a manager I've given you the floor do it
31:34do you know what I mean get it done just do it for yourself and as well as that do it for the team
31:38final pitch for deadly dinners I'm Jordan the online retailer in this market you're actually selling
31:48to two people you're selling to what we call the purchasing manager so the mum or the dad of the house
31:53and then secondly on the other hand is the children themselves and so we had to work out something that
31:57both catered to the parents and also cater to the children at the same time would you be offering
32:02an exclusive at all absolutely for the right deal exclusivity would be fantastic such a good pitch
32:10all right absolutely well done fantastic 7 p.m for the other team last chance to convince that oh my
32:21pal can pack a punch this fast is a really affordable value-for-money ready meal that really
32:29targets the people that want to eat it I get the concept and that's really lovely in terms of trying
32:34to get people to explore different flavors and I completely understand that I think you're not
32:38really bringing out tasting your branding so it talks about a powerful and because it's such a bold
32:43packaging I'm expecting explosion of power in terms of the flavor still at the same cost we can
32:48actually add to the flavor of the Caribbean chicken and make it exactly what you need that's something
32:52we're willing to do if you want to put the orders in yet again the retailers have come to the conclusion
32:58that the food makes no impact at all because it's tasteless they've tried to sell the idea that they're
33:04going to develop the flavor change the flavor improve the flavor just really is down to now whether the
33:10retailers believe them pitch is over
33:21do you think people disappointed that they liked the brand but then when they tried it didn't follow I think I think what maybe we could have
33:29come on Louisa keep stabbing me I haven't felt it hard enough yet keep going I'm not sorry I'm just saying that was general consensus I gave Francesca as much information as I could give over the phone
33:39but you know what it doesn't take a genius to try something and think this could be added you could have done that now you tried it and you said it was bland and you would have added more chili if you were there you would have added a bit more salt
33:50anyway can't change it can we orders if any will be placed tonight tomorrow the boardroom
34:20good afternoon
34:49so this task was all about ready mills I asked you to go off and design and brand some ready mills
34:58and then present them to three major supermarkets in this country Alex I made you the project manager
35:07because you hadn't been project manager before tell me how you got on to be honest we were quite torn from
35:12the beginning miles had an idea about doing this deadly dinners concept you're kind of making food very
35:18playful and interacting with children and a little bit gruesome and tongue-in-cheek I'd come up with an idea
35:23which was about cool which I just call it popty ping popty being the Welsh for an oven is that that's
35:29correct and that idea I had was about going down well in Swansea I don't know about the rest of the
35:35country okay the idea I had them with that is that doing food from around the world and trying to engage
35:40children to broaden their taste buds at a young age I heard from near that you were very you were adamant as
35:46a project manager that you wanted to go with your geographic thing that is correct at one point I did is
35:52how we get this thing took some like thought back not to go with my own personal likes but to maybe go with
35:57someone who has children that's why we went for that idea then instead run me past the idea of the deadly dinners
36:03and how did we get all these pictures of a of of a skull on there was normally you see a picture of a skull and
36:10and it's something you don't give to kids or you keep it away from kids kids they love everything gruesome and
36:16what we really want to try and do was create a product that was exciting children and getting them to really engage with the
36:22meal what we've actually ended up calling this dish is bats blood and prawn pasta that's blood and prawn pasta yes so well this is going to be part of a range of
36:30product yeah like lethal lasagna maybe yeah homicidal hummus or something yeah in general then folks decisive project manager or not he listened I think was it was the strong point for me
36:45listened or was browbeaten by you I do think I put quite a lot of energy into perhaps making him see it was the only real genuine idea we had
36:53right okay on team evolve Neil I believe you are the project manager that's correct how did that come
37:01about it was just myself and Francesca that put ourselves forward Louisa didn't want to put herself
37:07forward this time felt a little bit sore from last week did you to be honest I wanted our team to unite I
37:13didn't want any arguments I just wanted us to work together well and win all right and well he was a project
37:19manager okay I really like working with now yeah all right so what'd you do Neil well I split the team
37:26into two I sent Francesca to go and actually do the tasting and make sure that we had a good tasting
37:31products you air in the kitchen all right and you two are doing what to actually come up with the
37:37creation of the brand and the name oh my pal what is that dog food before we left we'd agreed that we
37:45wanted to go with fusion food in terms of the cuisine and actually try and create something that
37:50is really really unique and that's what we set out to do so you mixed it tire and caribou that's
37:55correct all right how did you think it tasted I didn't even taste it I'd literally taste your own food I
38:02just made it as quickly as possible you know what the most bizarre explanation I have ever heard in my
38:08life the problem Neil had is neither of the the ladies cook no I can cook basic food you actually
38:15made it quite clear you don't cook at all yeah that's that's what I had the most knowledge out
38:20of the three of us as regards to cooking eventually okay the next day you take this on my pal and this
38:27concoction here and you go to a group of 32 people let me tell you what they had to say tasteless
38:34serving suggestions don't serve it we realized that so we hit that head-on actually with the
38:41retail to tell I heard is that there's more heat in a snowman's nose than that yeah it didn't have
38:46the power so we put that into the pitch and we let them know that you know what we've had some great
38:51feedback about the brand great feedback about the no well we had I heard somewhere down the line that
38:56a figure of 93 percent of people liked it the epitome of market research is you pluck a few little
39:02bits and pieces out there yeah this is food they didn't like the food anyway how'd you get on in
39:07your pitch in terms of the pitch I really put passion into it I really tried to kind of sell the
39:13brand boring I think I was Karen said it went on for 20 minutes why I did actually like your food
39:19blend and unexciting yeah all right well look let's find out what went on then Karen the online
39:32supermarket Ocado how did your team get on well they like the concept and they said if you put a bit
39:38of pow in your recipe they'll give it a trial and they'll place 300 orders 300 mm-hmm okay Nick well
39:49they did like the product placed a thousand orders on a trial basis thousand orders Karen what happened
39:59at Morrison's again they liked the concept but they said it was just too tasteless to consider placing an
40:07order no orders no orders the Nick your team in the same supermarket they were uncomfortable with the name
40:19and were not prepared to place any orders also no orders while I'm with you Nick asda they felt the product
40:32was just plain wrong no orders no orders Karen and how did your team do again they really liked the
40:45concept and they believed Neil when he said he would improve the recipe and on that basis they're gonna trial
40:542,500 packs evolve that means you got 2,800 orders endeavor you only got 1,000 orders so evolve you've won you pulled
41:11it off well your treat this week is that you're going to the Bedford Autodrome and you'll be spinning around in a
41:20Ferrari oh my god hope you enjoy yourself and I'll see you on the next task thank you very much
41:26thank you thank you oh my god they love the concepts and the pictures of them well done everyone that's great work
41:40and I think it's fair to say that in our lives we've all had seafood come back to haunt us I'll see you soon
41:49come back and we'll discuss a bit more as you know one of you will be fired
41:55who'd like to go first definitely me I usually lead the wave off
42:11oh my god
42:15are you sure I can have your girl no out
42:17yeah bye
42:19bye
42:20she might have just picked you
42:21yeah
42:22yeah
42:23no
42:24later delisa
42:25she's gotta change gear
42:29the only reason we've lost this task is because the actual product and the design is totally wrong the concept the whole Deadly Dinners concept that I followed you with on is totally wrong I should have stuck with my instincts and done the idea that I thought was acceptable for the parents but no I listen to a parent and I'm not going to have to do it
42:36the fact is the brand was wrong and that's down to miles and he's the one going home today
42:43I think the skull scared some people away I think that was too strong yeah there was a lack of clarity about who the real buyer was I do think that's my point of view I think that's my point of view
42:50the only reason we've lost this task is because the actual product and the design is totally wrong the concept the whole Deadly Dinners concept that I followed you with on is totally wrong I should have stuck with my instincts and done the idea that I thought was acceptable for the parents but no I listened to the parents and it's cost me because the fact is the brand was wrong and that's down to miles and he's the one going home today
43:02I think the skull scared some people away I think that was too strong yeah there was a lack of clarity about who the real buyer was I do think that's my baby that brand and if it's come down to the fact that the brand's wrong then you know I'm absolutely a key part of that
43:21how can you send the four of men please yes little sugar you can go through to the boardroom now
43:51no orders from a couple of the people that you pitched to any idea why the fact is the whole brand and the message that we gave across was totally incorrect and they could see no future for it
44:04I wouldn't suggest it's totally incorrect well let's analyze why we never got any orders here I'll read off to you some of the things that one of the leading supermarkets had to say
44:16mum is our customer and the packaging must appeal to mum they said this is something that won't sell to the parents
44:25and that's the irritation I have is that I went with something that was aimed at the kids rather than sticking my gut instinct to go with something that the parents would like
44:32why didn't you say that when we're designing the packaging that's very interesting Alex
44:35so you go to some school yeah yeah okay and there was some parents there
44:41yeah and some of the parents said they dislike the combination of the healthy and horrible suggests healthy is horrible
44:50tend not to tout things around with skulls implies poison
44:55what is the point of going to a research group if you take no bloody notice of them
45:00we did take notice of them we took some really really strong feedback from the kids who really engage with the product
45:05and the thing is the package yeah of course they loved it because it's a bit of terror if you made a you know slugs and snails
45:12and puppy dog towels deadly dinners yeah if kids would love it then parents wouldn't buy it
45:17I think you were swept away with the enthusiasm of 50 or 60 children of course they loved it they're all egging each other on
45:26it's fun they've never done this before
45:31one of the supermarkets the one that you pitched to Leah the man that you pitched to said he couldn't get a question in edgeways
45:37because a load of other people jumping in
45:39I think to some degree the pitch went round in circles at times and they started asking questions before Leah managed to finish her pitch
45:45I'm not sure Leah fully had their attention
45:47you know it wasn't a wonderful pitch I'm the first to hold my hands up to that but it wasn't it was equally as strong as yours
45:53Miles which was as dull as dishwater
45:55Jordan delivered a blisteringly good pitch Jordan's was the best of the three quite easily
45:59how are you able Jordan to persuade the online retailer to make a thousand orders if the other two couldn't
46:05I was clear that I thought it could run a double campaign on one side focusing on the children and brand recognition and going with actually something very similar to what we've got
46:13and on the other side focusing on parents and the fact that it was something that you didn't need to feel guilty about
46:18okay right so what I want to get to the bottom of here
46:22is who is responsible for the ultimate branding of this product
46:27the ultimate branding and the responsibility for this product is the downward miles
46:31do you say that I'll take that
46:33and do you believe it's the failure of the task
46:35I think it's an integral part of the failure of the task
46:38it was the only idea in all honesty I was working independently
46:41you don't have a clue about where the brand should be pitched
46:43so on my own
46:45that's the best I came up with
46:47true fact is and this is why we've lost this
46:49is because I followed you based on the fact that I was thinking that you're a parent
46:52you know what you're looking for and I would be missing a trick
46:55the actual brand
46:56you were sat with me when we were creating that product
46:59look look this is like a microwave meal where things are getting a bit heated but we're going round in circles okay
47:05simple fact is the only reason we've lost this is because we totally run with the wrong brand
47:10that's it
47:11why didn't you stick to your original idea are you weak
47:14in a way there were two aspects of it
47:16I felt as though I probably wouldn't have had full cooperation from miles if we didn't go with the idea
47:20and if I have got a parent with me who says that that is what they would go with and that is what they buy for their kids and that is right
47:26that's experience that I cannot learn or I cannot have
47:29right so
47:33Alex you're going to bring two people back into this boardroom
47:40I'm only going to bring in miles just because I think that is where the task has failed
47:43I'm honestly very pleased with Leah and Jordan's
47:47yeah I asked you to bring two people back into this board
47:49then the only one I can bring in then on performance would have to be Leah
47:52right okay
47:53Jordan go back to the house I'll see you on the next task okay
47:56thank you lord
47:58you three step outside I'm going to have another chat with Nick
48:06one of you will be leaving the process okay
48:10Alex as a young boy is enthusiastic
48:23he can't focus on the end result he just gets carried away with the enthusiasm
48:28and he runs down in various different directions making snap decisions and it becomes a mess
48:33Leah she's obviously a very very clever girl
48:38but in the past nine weeks she come up with anything she may well be academically gifted
48:44but in this boardroom she has very little presence
48:48and then again you got miles where all of a sudden is piped up and defended himself
48:53on this marketing idea here but he went off the rails as far as that's concerned
48:58yes send the three of them please
49:04Lord sugar will see you now
49:06so Alex miles is back here because you're going to say that he is totally responsible for the failure of this task in your mind in my mind in my mind you know purely on the fact that there was the strong point you're not on the brand you're not where you had the ultimate call and we're doing it or not yeah well you know I mean to some extent as well yes and that's why I said that I was only going to bring myself and miles in
49:12I'm glad you brought Lear in because I've got a few questions to ask
49:18we're not just on this task here but also about what you think you've contributed in the last nine weeks
49:24week in week out I perform and whatever role I am given
49:30last week I was a director and this week I was a director and this week I was made chef
49:34I delivered on that
49:36potentially that doesn't put you you know in the frame of glory
49:38but I have delivered I don't think you can say that I haven't performed
49:40I have performed I have performed
49:42week in week out I'm saying it because I'm talking about
49:44coming into business with me a quarter of a million pound 50-50 business can you do that?
49:49can' I?
49:50of course I can do it I am the most reliable consistent person
49:53in this position I'm just going to say in this situation
49:55about what you think you've contributed in the last nine weeks
49:58week in week out I perform and whatever role I'm given
50:01last week I was a director and this week I was made chef
50:04I delivered on that and potentially that doesn't put you you know in the frame of glory
50:08but I have delivered I don't think you can say that I haven't performed
50:10reliable, consistent person in this process. I am the person that will deliver. I am the
50:15type of person that you would give a quarter of a million pound with it and think she isn't
50:18going to go off and do something crazy with this. I am a sensible person. I deliver task
50:21after task after task in any role that I am given. And I have performed in every single
50:26sector that you need me to perform in to be a business partner.
50:29I'm raising the issue because we're here in the ninth week now. You know, there's three
50:37more weeks to go and one of you, including those that are back at the house at the moment,
50:43is going to be my business partner where I'm going to invest £250,000 in, right? And up
50:49until about two and a half minutes ago, I haven't heard you speak.
50:52I know you're asking what I've done. What has Miles done? I have outperformed Miles on every
50:55task. Other than sell a few vegetables and the grocery task, I'm not sure what else you've
51:00done.
51:00Okay, how the last two tasks have gone in terms of your creative input. You're very
51:03good at actually picking on the back of other people's ideas and slating them without actually
51:08putting your head above the parapet.
51:10Right. Miles, Mr. Monaco, you come across as somebody, you know, VIP clubs in Monaco and
51:17bumping into His Royal Highness, the Prince Albert of Monaco. You won't bump into him in
51:22Loughton in my premises, I can promise you, right? I mean, do you think you've performed
51:28in the last nine weeks, Miles? I do, actually. I only know luxury brands and high net worth.
51:34You know, I've been selling beer at markets, I've been selling fruit and veg, I've been
51:37selling flat pack furniture. I mean, it's not, it's almost been Twilight Zone, not just out
51:42of my comfort zone.
51:43Right. And you, Alex, you sit there passing the blame there. You're a young man, okay,
51:48who claims you've started up some business somewhere, yeah? I mean, I set my business
51:53up from when I was 19 in a garage. This is your tombstone business, is it? It's a house
51:58sign, an opening plaque and a memorial business. Right. And your proposal to come into business
52:03with me is what? Some kind of legal umbrella company? Yeah, that's correct. Yeah. Put
52:07it this way, I sold my slate business and I've invested some money in a CCTV company to start
52:12up with. In three months, that's done incredibly well, even though it's just started. Slate, video,
52:16legal. Have you got any qualifications as far as law is concerned? No, as far as law is
52:21concerned, no, not at all. You know, you know, I always say to young people is that you need
52:28to stick to what you know. I totally agree. Alex, you come up with ridiculous, ludicrous
52:32suggestions. He comes up with these silly ideas and they don't tie into sector expertise at
52:36all. I am a realistic prospect who's already working. Alex, not owned by you, my love, not
52:42owned by you. It clearly is. You can't just go off on a tangent and start a law
52:46company with absolutely no knowledge of the sector whatsoever. It's silly. It's totally
52:49unrealistic. And then Richard Branson can't go off and do spaceships with no old concept
52:53of actually making spaceships. Please, with the greatest respect, I wouldn't even categorise
52:57myself in his league. No, I understand, but what I'm trying to say is I'm really trying to go for
53:01my end goal, which is this. Fine, but if you've gone from tombstones to video cameras and now you
53:06want to go off and do the law. Yeah. I think you're a bit of a grasshopper brain.
53:10Yeah, that's not correct, Lord Sugar, because I'm not comfortable with it. Okay, okay, okay,
53:13I've got it. Listen, okay, I've got it. Sorry. I think it's very clear that, uh, Leah holds you
53:21responsible for the failure of this. No, I hold Miles responsible for the failing of this particular
53:25task. Miles has said that he's a man who does branding. This man has been in business for 23
53:29years. I have just about been on the planet that long. Give me strength. And that is what he's come up
53:33with in terms of a brand for this. Sometimes it's best to keep your mouth shut. He didn't deliver on
53:37it, and he was the person doing the graphics, doing the name, doing all that's on it. Yeah, I mean,
53:40take the advice and be quiet. Oh, Miles, please.
53:50Alex, you should have stuck to your guns on this thing here. But I do admire your, um, enthusiasm.
53:59And you're very, very young, right? And I have to say that someone as young as you, you are
54:06someone to be admired, yeah?
54:12Leah, you've spoken up in this last few moments. I see a different person there. But, um...
54:22I am a quieter individual, but I can deliver. I don't want to hear anymore. I don't want to hear
54:26any more from you now. I mean, here, you're rattling off like an AK-47 machine gun now.
54:32Um, you've spoken more in the last ten minutes than you've done in the last nine weeks.
54:45Miles, um, the fatal error is you've got your customer on.
54:51But, Alex, I think you're a young, enthusiastic chap, and I want to send you off with a bit of advice.
55:10Try and stick to something, right, and you're going to succeed, OK? But at the moment, Alex, it is with regret. You're fired.
55:19Thank you very much for the opportunity, Karen and Nick, as well. Thank you.
55:27MUSIC PLAYS
55:42Miles, an outsider looking in on this, may think you've got away with murder here, OK?
55:47OK? It's my 45 years in business that tells me that you deserve to remain in the process, OK?
55:54Thank you very much.
55:55Having said that, um, it's getting very tough, very competitive now.
55:59This leniency won't be around any more, and the same applies to you, Leo, OK?
56:04The pair of you back to the house.
56:06Thank you very much.
56:07MUSIC PLAYS
56:11This has been my first time to project managing nine tasks, and, you know, unfortunately it didn't work out.
56:32Maybe I shouldn't have listened to other people and carried on with what I would have done, and we would have actually won this task.
56:36But I've still got my own goal, and that is what I'm going to work towards.
56:43Who do you think, Jordan, is to blame for the task?
56:46It seemed like Alex was in serious trouble, and Miles had a lot to answer for.
56:51If Leah doesn't come back, I'm going to be really sad.
56:54CHEERING AND APPLAUSE
56:57You're all right, mate.
56:58It's really good to see you, Matt.
57:00Whew!
57:01Do you want to talk us through what happened?
57:03I felt so bad.
57:04Alex is such...
57:05He's the biggest character.
57:06He's a big character.
57:07He's the funniest bloke, but, you know...
57:08I think it's getting really serious now, and I think we're...
57:11You're on your merit as a person, not just how you perform on a task here.
57:14This is business plan.
57:15Yeah.
57:16Genuinely, are you a realistic investment?
57:18Yeah, he just said that, basically, apparently I haven't, like, spoken.
57:22But she bloody well did then.
57:26In the fight for Lord Sugar's quarter-million-pound investment,
57:30six candidates remain.
57:33Next time...
57:34I want to see if you can grow a business from scratch in 48 hours.
57:39Do you sell a lot of these?
57:41Hats on.
57:42I look like Rose Kill.
57:44Look at the state of us.
57:46Gloves off.
57:47Nothing is selling.
57:48Are we going to win on this performance?
57:50And in the boardroom...
57:51A safer investment?
57:53What bleeding world do you live in?
57:55A dressing down.
57:56No discussion here.
57:58You're fired.
58:06So, Alex has plenty to digest.
58:08He's joining Dara over on BBC Two now for The Apprentice.
58:11You're fired.
58:12And Lord Sugar won't be interested in Trevor's new money-making scheme.
58:15Faking his own death.
58:17Quick cuts on BBC Four.
58:19And I'm out.
58:20I'm out.
58:21Looking for new booze.
58:22I'm out.
58:23There you go.
58:24I got a new booze.
58:25I got a new booze.
58:26Cause I got a new booze.
58:27I got a new booze.
58:28I got a new booze.
58:29So, Alex is here today.
58:30I'm out.
58:31How did you launch a new booze?
58:32On the other hand.
58:33I'll find out.
58:34The way, I'll be fine with you.
58:35And, hopefully, I'll find out.
58:36And I'll be fine.
58:38We'll find out.
58:39I'll find out.
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