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00:01This is an unbelievable opportunity.
00:05Lord Sugar's in the market for a brand new business partner.
00:10This process is not about a job, it's about me ploughing £250,000 into a business.
00:16Trust me, there are people in this room that are hungry for this deal.
00:22Here to do battle for his backing, 16 ambitious entrepreneurs.
00:27You told me you can do things, you lot, you can't. You're all a bloody waste of space.
00:34At stake, a quarter million pound investment.
00:38And a 50-50 partnership with a business icon.
00:43I believe actions speak louder than words.
00:47This is rubbish. This idea is rubbish.
00:51It's a deal worth fighting for.
00:54Jason, will you be quiet, you silly shit?
00:5713 potential business partners.
01:00Caravan, caravan, caravan!
01:02What do we take?
01:0612 tough weeks.
01:08You can't change the project manager.
01:10No. Yes you can.
01:12I'm really worried.
01:13One life-changing opportunity.
01:15You're fired. You're fired.
01:17I don't want to see your face anymore.
01:19You're fired.
01:20Yeah.
01:21We're fired.
01:29Previously on The Apprentice...
01:31Your task this week is to come up with your own ready meal.
01:35Alex invented a Welsh character for kids.
01:37I loved popty pink.
01:38I love Poptie paint. I've got Poptie there on the gondola. Italian, isn't it?
01:41But in the food fight...
01:43What does that tell you about geography?
01:45Nothing.
01:46Miles made mincemeat of Alex's idea.
01:48I would be proud to show that to someone.
01:50And his deadly dinners left retailers running scared.
01:54You've put me off totally with the packaging.
01:57Neil cooked up a brand that packed punch...
01:59That was great!
02:01...but fell flat on flavour.
02:03There's no pow in all my pow.
02:05In the boardroom...
02:07They believed Neil when he said he would improve the recipe.
02:10Neil's meal was dish of the day.
02:13On the losing team...
02:15Tend not to tout things around with skulls.
02:18Parents wouldn't buy it.
02:19Miles got a roasting.
02:21On my own, that's the best I came up with.
02:24Leah bit back...
02:25I know you're asking what I've done. What has Miles done?
02:27I've outperformed Miles on every task.
02:30But Alex's half-baked ideas...
02:32I think you're a bit of a grasshopper brain.
02:34...left him facing the chop.
02:36You need to stick to what you know.
02:39You're fired.
02:40And he became the tenth casualty of the boardroom.
02:44Now six remain to fight for the chance to become...
02:47...Lord Sugar's business partner.
02:496.30am
03:03Good morning.
03:14Good morning. This is Lord Sugar's office.
03:16Please gather everyone in the sitting room immediately.
03:20Lord Sugar has a message for you.
03:22Guys, sitting room now!
03:24Sitting room?
03:26Sitting room now.
03:28We've got to go to the sitting room now.
03:30Sitting room now?
03:31The sitting room.
03:32Morning!
03:32Morning!
03:33Good morning!
03:35This is just putting his sarong on.
03:37Oh, my God.
03:38He's welcome.
03:38It's not a sarong, it's a Kikoi.
03:41It looks good.
03:42Oh, it's such a nice sarong.
03:43Well, good morning.
03:49I'm sorry to get you out of bed so early.
03:51I need you to have an early start because you've got a lot on in the next couple of days.
03:55I can't be with you today because I've had to go off on a foreign business trip.
04:00But I'd like to say well done to you all for getting so far.
04:04There's only six of you left and it'll be in two weeks' time I will be deciding which one of you is going to be my business partner.
04:11And this task is all about seeing what you're made of.
04:15I want to see if you can grow a business from scratch in 48 hours.
04:21You go off and buy some stock for a store that I've arranged for you.
04:25The second day, you're going to take all of your accumulated assets and you're going to stock out a shop.
04:31And at the end of the two days, I will be judging who is the winner by the team that has accumulated the biggest amount of assets.
04:39And in the losing team, one of you will be fired.
04:44And I'm also going to mix the teams up a bit and make it a bit interesting.
04:47It's going to be boys versus girls.
04:50We're back to where we were in week one.
04:53So get off to work and I'll see you in a couple of days' time back in the boardroom.
04:57Starting with £150, both teams have two days to grow a business.
05:10Today, they must trade from stalls in an East London market.
05:15Then buy more of what sells best before opening shops tomorrow.
05:19What do you think about teams?
05:23I just, I think it, I'm delighted in the sense of I think we've got a much stronger team.
05:27We literally need to smash this.
05:29We have so totally something to prove to those stupid boys.
05:33We've got miles, boring.
05:35Well, if we're on a market still, should we dress down a bit?
05:38We're going to be too smart if we're not careful.
05:40Jordan, like, hasn't resold, like, that much.
05:43I think we're definitely dressed down today, maybe even tomorrow, depending on the location.
05:48And Neil is really, like, strong.
05:51Are we going to wear smart jeans and a shirt?
05:53But sales, we're stronger.
05:57Before leaving, both teams need a boss.
06:03In terms of PM, I'd love to have a crack at this one.
06:05I think there's logistics involved here and it's a real sales-focused task.
06:09I think we're a great team for that, particularly me and Union on the sales side would be perfect.
06:13I would like to be PM as well, actually.
06:15I'd really like both of you guys to be focusing on sales so I can focus on strategy and numbers.
06:18How do you feel, Neil?
06:20In terms of project manager, I'd probably say we'd give Miles a shot at doing it.
06:24OK, cool.
06:26I would really like to be project manager if a lot of it's going to be about selecting the right product,
06:30getting it for the right price, selling it for the right price.
06:32I'd also like to put myself up for project manager.
06:35Competing to run the girls.
06:36This is kind of a task that's perfect for me with regards to my background and what I do.
06:41Leah and Louisa.
06:42Obviously, I have three retail businesses.
06:45I think you're perfectly capable, Leah, but my gut is saying, Louisa, you know what?
06:49I just want us to win.
06:50OK.
06:50The girls are back together, led by Louisa.
06:53She was picked as PM because she started a retail business and that's what this task is all about.
06:59She should, as they say, smash it.
07:02Leggings tight, flat cap's massive.
07:04I love a hat.
07:05Next, work out what to sell.
07:08I just think this is really on trend.
07:10I really agree.
07:11Right, should we go for fashion?
07:12I agree.
07:12I think fashion.
07:13Yeah.
07:13Is there any gut feeling at the moment in terms of stock?
07:18Carefully considering their options.
07:21Um.
07:22The boys.
07:25We need something that's going to make some money and then we need other things that are then going to sell.
07:29You can get greeting cards.
07:31Yeah, I'm kind of not sure about cards, but it's, um.
07:37Teapots are cool, though.
07:39Yeah.
07:41The boys have spent so much time this morning talking and dithering and debating.
07:46They've got no strategy at all about what they're going to stock, what they're going to buy and who they're going to sell to.
07:51If we get something that doesn't sell, we've had it.
07:54So, me and Leah will go and look at stock, you go and check out Shoreditch, look at what else is, you know, what are other people selling, what's the vibe like.
08:04Everybody happy?
08:05Happy.
08:05Cool.
08:06Okay.
08:07Fixed on flogging fashion, the girls hit the road.
08:13Go for quantity, just quantity, quantity, quantity.
08:16Stack them high, sell it cheap, Siri.
08:18Yeah.
08:22Spitalfields Market.
08:24Hosting stallholders for over 200 years.
08:29Today, base for both teams' businesses.
08:32How much are your beanie hats, usually?
08:34Eight pounds.
08:35Eight pounds?
08:36With a head start on the boys...
08:38What's the most expensive hat you sell?
08:40Francesca checks out the competition.
08:4335 pounds is the top.
08:45Yeah.
08:45And boulders.
08:46Yeah.
08:46How much do you sell those for?
08:48Ten pounds.
08:48Is that all?
08:49They look really good.
08:51Still stuck on what to stock.
08:56Have you guys made a decision?
08:58Miles?
08:59The boys.
09:02Um.
09:04If you just give us a couple of minutes and we'll make the decision.
09:06Thank you, Karen.
09:10Miles has been a little bit indecisive.
09:11I think at this late stage, he's scared to put his neck on the line.
09:15The biggest mistake we've made so far today is making Miles PM instead of me.
09:18Homewear.
09:19Yeah, yeah?
09:19I'm happy with that.
09:21Neil?
09:21Yeah, I'm happy with that.
09:22I'm going to go home with it.
09:24So, let's get on the road.
09:33I think we just need to get maybe two or three products now, see what sells, go back.
09:40Yeah.
09:40Mid-morning.
09:49What are your best-selling lines of hats?
09:52Stocking up their fashion business.
09:54Sort of an East London vibe.
09:56We were thinking of, like, a tweed flat cap.
09:59Louisa gets ahead for low-cost hats.
10:02Beanie hats are really in.
10:04Are they?
10:05I think they were more 1998.
10:07That's quite nice.
10:08Do you think you sell a lot of these?
10:10Yeah.
10:11I look like roadkill.
10:14The strategy the team has settled on is high volume, low cost, shift as much as we possibly can.
10:22So, these would be sort of current on-trend?
10:25Yeah.
10:25They want to be in and out of these wholesalers all day, restocking.
10:30There is any stick.
10:31Hopefully we'll see you later after five minutes.
10:33Yeah, very well you will.
10:38East London.
10:41Still to start buying, Neil and Miles.
10:44We're looking to maybe glean a few interesting pieces.
10:48On hand, a range of high-end homewares.
10:52Most of my ceramics are sort of gift market aimed at.
10:55If you had to call some of these for Spitalfield Market that you thought would be the best sellers.
10:58I mean, I'd say the ceramic notepad definitely, the butter dish definitely.
11:03What was the retail?
11:03They're $25.
11:05If I'm honest, I think it's quite expensive.
11:08What sort of price would you be able to do for us?
11:10I'm saying to you $11.50 for those.
11:12For the girls...
11:19Oh, this looks nice.
11:22...stalls selected.
11:23I think I've bagged us the best stands.
11:25We're away from the other hat stands.
11:26I haven't seen any leggings, any tights, anything like that.
11:30Next job, price the products.
11:33Gorgeous.
11:34I've just been and found the lady that sells them.
11:36She's selling for £10.
11:37What did you get it for?
11:38We got them for £2 each.
11:39She's selling for tenner, Greer.
11:41OK.
11:41We've gone for the wholesalers that we know are a little bit cheaper
11:45so we can have some competitive prices on the market.
11:47I'm glad we didn't go for the more top-end stuff.
11:49I think what we've chosen will work well.
11:53How you doing?
11:54Yeah, OK, really good.
11:56We bought £108 worth of stuff and we've kind of got...
12:00What have we got?
12:0116 items to sell in total that we're really happy with.
12:05Right.
12:06My big fear at the moment is actually they've got 16 products.
12:09I think the price points are actually a little bit high
12:11for the products that we're selling.
12:13We're going to have to get some relatively affluent customers
12:16who are going to want to come in and spend £20
12:17on what is effectively a ceramic rubber glove.
12:20Hello.
12:20Hi.
12:21I'm Zena.
12:21Nice to meet you.
12:22I'm Jordan.
12:22Lovely to meet you too.
12:23Time to check out some cheaper products.
12:26So I've got lots of greeting cards.
12:28I do packs of ten.
12:29Packs of ten, OK.
12:29Yeah, and they're £250 retail.
12:32OK.
12:32And that's £110 wholesale.
12:34Thank you very much.
12:35All right.
12:36Setting out ceramics at Spitalfields.
12:38You come up with something artistic.
12:40I'll do the display.
12:42Neil and project manager Miles.
12:45I think we can use these in the display, actually.
12:48We haven't got a lot.
12:50Neil and Miles have gone for very high-end,
12:52spoke, expensive products,
12:54and they've only got 16 of them.
12:55They've got a great big stall
12:56and a couple of little bits floating around.
12:59It doesn't look great.
13:00We've got some fantastic presents here, madam.
13:02Earthenware glaze.
13:03No-one's looking at it.
13:04Certainly wouldn't entice me over
13:06to have a look at what they've got.
13:08Don't really want to know, do they?
13:11Midday.
13:13We've got lovely cats and beanie hats.
13:16Bowling over buyers with low-cost hats.
13:18Come here.
13:19We have got some great items for you.
13:21£12.50, then, please.
13:23And I'll get you.
13:23And thank you.
13:24I'll get these there.
13:25The girls.
13:27So you can see how stunning you now look.
13:30Oh, yeah.
13:31It's lovely.
13:32Lovely.
13:33Hello, mate.
13:34Some gift ideas in ceramic?
13:36Can I interest you in our ceramics?
13:40I think we're going to struggle with this.
13:44Never-ending notepad.
13:46Lovely for the side.
13:47What do you think?
13:47You like them?
13:48Yeah, no.
13:49No.
13:50Ceramics.
13:50Ceramic tiles, so you can keep soaps in them.
13:53Come on, guys.
13:53You're a wonderful kid.
13:55Are you sure?
13:56Yeah.
13:56Hello.
13:56They're a bit of fun ceramic here.
13:58Can I interest you in one of those?
14:01I'll let you have one for 15 quid.
14:03I do think I would.
14:04Absolutely.
14:05With ceramics slow to sell, a plan to target traders from Jordan.
14:14There's a card shop over there.
14:16Yeah.
14:16I wonder if I could go and try and sell him 100 cards.
14:19I'm pretty much doing a recce of the area, trying to see if there's any other shops we could potentially sell cards to.
14:24I'd like to ship them in volume.
14:25Hello, madam.
14:27I love your cards.
14:28What I'm hoping to do is persuade someone to take 50 or 100 off our hands and I can go and pick them up.
14:32I've got some cards here.
14:34I'm representing a local designer.
14:35And I was wondering if you're interested at all in having a look.
14:38I don't really have room for other people's cards.
14:40OK, that's a shame.
14:41All right, well, thank you anyway.
14:42Thanks.
14:46Ten of them.
14:47Ten of those ones.
14:47Five different, yeah?
14:48Five different ones.
14:49Is that cool?
14:50Yeah.
14:50So, £80?
14:52£80, OK, yeah.
14:53All right, good man.
14:53Thank you very much.
14:54Yeah, yeah.
14:57Order agreed.
14:59It's off to get the goods.
15:01Quick update.
15:01I sold 50 cards at £80.
15:04Legend.
15:04Well done.
15:04Well done, mate.
15:05There's a £25 profit.
15:07At least it keeps us ticking over.
15:09OK.
15:10Right.
15:11We need to see it.
15:11It's £25, isn't it?
15:15I don't interest you in a beanie hat at all.
15:17We also have these really funky leggings.
15:19Thanks, everybody.
15:20Come have a look.
15:21Mid-afternoon.
15:22Something in there for you.
15:23There you are, sir.
15:24With profits piling up.
15:27Right, Fran, you're going to have to go and we'll stop.
15:29Yeah.
15:30Time to expand the business.
15:32We may as well invest the money that we've got into more stock so it sells.
15:38Lord Sugar's always said on this reinvestment task, smell what sells.
15:44And then go and buy some more.
15:45Go back to the hat place where we went this morning.
15:49Right.
15:49Get the black and white headbands.
15:51Yeah, Fran, go, go, go.
15:54More, please, Francesca.
15:55They've got their strategy, they're sticking to it, and it seems to be working.
15:59There you go.
16:00£10, please.
16:01OK, thank you.
16:02Thank you very much.
16:03Back to pick up a pack of cards for his trade deal.
16:07Jordan.
16:08So I'm doing a quick restock.
16:10OK.
16:10So I'm hoping, since I'm buying slightly more, we could do a small deal.
16:14I can't really do anything on the price.
16:16OK.
16:17That's OK.
16:18So, I mean...
16:18But you want 50?
16:19I want 50, yeah.
16:20For 88, that would work out as.
16:21OK.
16:25Bye-bye.
16:26Bye.
16:285pm.
16:29Can I have five of these?
16:32While Francesca does a rapid restock.
16:34Do you like this one?
16:36No.
16:37Five, five, and four of these.
16:40There you go.
16:41Hello, madam.
16:43Back at the stall.
16:44Funky leggings.
16:46I don't think it's not quite my style.
16:48Sales fall flat.
16:49Funky leggings, Mia.
16:50Look at the state of ours.
16:55At the boys' stall...
16:57Would you like one of these?
16:59Yes.
16:59Perfect.
16:59Which one would you like?
17:00This one?
17:01Your sticker?
17:02No, they're all the same.
17:03Interest in pricey ceramics picks up.
17:06The yellow rubber glove, quite an iconic thing.
17:08Really, really unique.
17:09Really, really different.
17:10As for you, £15.
17:13Great.
17:13Let me grab that, and I'll just write you out a receipt.
17:15Yeah, lovely.
17:16£30 for the two?
17:17For me, we're getting...
17:18I can't do any lower than that.
17:19Go on, then.
17:20Thank you very much.
17:22You know what, mate?
17:22When they sell, they'll sell.
17:24It's big money when they go.
17:25Two for 32.
17:26Two for 30.
17:27You've got a deal, madam.
17:29We need to go back and get more notepads and more butter dishes.
17:31Absolutely, because that's what sells.
17:35Jordan?
17:35How are you doing?
17:36You all right?
17:37Hey, guys.
17:37Yeah, not too bad.
17:38What was up?
17:39We need to follow what's selling, and we need to go back and get some more butter dishes and notepads.
17:43So we obviously need to have that tonight.
17:45We can't, guys.
17:46I literally have just got back from the card place.
17:48So I'm literally about to go in and make these sales of the cards.
17:52That's taking a long time for the 25 quid, then.
17:55Yeah.
17:56All right, mate.
17:58All right, bye.
17:59What is he actually doing?
18:01He's done a crap deal for 25 quid.
18:02Yeah, but how long has he been gone?
18:087 p.m.
18:09Oh, hello.
18:13Last instalment.
18:14Oh, well done.
18:15That's gorgeous.
18:17Oh, my goodness.
18:18Francesca, isn't that gorgeous?
18:21So I have your cards.
18:22Thank you for your business.
18:23Have a good day.
18:24There we go.
18:25Thank you so much.
18:26Thank you, ladies.
18:26Enjoy your evening.
18:28It's been a hard slog trying to sell products that people weren't really that interested
18:31in buying.
18:32It's been a quiet day here, but we've sold quite a lot of stock in terms of just getting
18:35people to the store.
18:37I think Miles has panicked a little bit today.
18:39I've just focused on selling.
18:40I've sold more than anyone else today by a mile.
18:43We've sold all the notebooks.
18:44Yes.
18:44We've sold all the butter dishes.
18:46Five butter dishes.
18:47And what isn't selling?
18:49Yeah.
18:51Are you doing them both for 20?
18:53Yeah, go on.
18:55We've really shifted in bulk today, but I have concerns about the stock that we have at
18:58the minute.
18:59We have a lot of low-priced items, not generating massive revenue.
19:03Bye, thanks.
19:05Market trading over.
19:06That's a nice little sale at the end of the day.
19:09Start again tomorrow in our shop.
19:11We've upgraded.
19:138.30am.
19:25Good morning.
19:26Big day today.
19:27Yeah.
19:28Assets assessed.
19:30We actually had a really good day yesterday.
19:33Today, both teams must set up shop.
19:36There's two products we know that sell, and that's a notepad and a butter dish.
19:40Yeah.
19:40And I think we need to introduce a new line.
19:42I think we go with candles.
19:44So, Jordan, you're going to go off right now to the candle supplier.
19:48I would buy the, not the minimum amount, but I would buy an amount so we can see if it
19:52shifts.
19:52Yeah.
19:53The hats and the scarves that you bought yesterday, they're a great moneymaker.
19:58I think they may be a little bit more of a hard sell in this location where we're going.
20:01We do need the more expensive items.
20:04Yeah.
20:0410am, Shoreditch.
20:16Constructed from shipping containers, for both teams, a pop-up mall.
20:21At one end...
20:25Here it is.
20:26How do you need?
20:27...branded by the boys...
20:29Casa Unique.
20:30Let's get set up, yeah?
20:31...at the other...
20:33Oh, look at our shop.
20:35...the girls' boutique.
20:36Hats this side, clothing this side.
20:41People buy the display.
20:43As long as it's visually appealing.
20:45I definitely think we've got enough to fill it.
20:50At Casa Unique...
20:51We need all the stuff out so it looks like we've got more stock than what we had.
20:57Setting out their stock, Neil and Miles.
21:00Hey, why don't you just unpack stuff?
21:04Yeah, no, I have to.
21:05This whole business model is about passing trade.
21:08What can you entice the customer to buy as a one-off purchase?
21:12The boys' stock looks completely lost and it's so unenticing.
21:16If you walk past, you wouldn't want to go in it.
21:18See, that's better.
21:27I'm Jordan.
21:29Hi, John.
21:29While Jordan makes a beeline to buy candles...
21:32I like these.
21:33What are the prices on these?
21:34...hunting out top-end stock for the girls...
21:37Pixie lot with this and this one last week.
21:40OK.
21:41Francesca.
21:42Could I get these at, like, 25 each?
21:44I could do them for, like, 27.
21:47OK.
21:47I couldn't really go that much lower.
21:49OK.
21:49I think we need a high-quality item that's got a bit of style to it.
21:53That's why people come into a shop, they want something different.
21:55You know, if you can go to the market and get it,
21:56why would you go to a shop and get it?
21:58Hopefully, we can sell these, come back and get a few more,
22:01because they're really good quality and they're really fashionable.
22:03Thank you so much.
22:05Brilliant.
22:07We've actually got all our products out.
22:09Yeah.
22:10I don't think the shop looks brilliant, does it?
22:12It looks awful.
22:14We need to get creative, mate.
22:19I don't think it looks that bad, mate, like that.
22:21But you also want someone to be able to walk in the shop.
22:24Why?
22:25I'm tempted to use this as well.
22:28What for?
22:34See how it looks.
22:35Turn these round a little bit.
22:37Have a product range on that so people see it that way.
22:39See, Miles, if I'm coming that way, I can see it now quite clearly.
22:46Look at how pony our stand looks.
22:48At the girls' shop...
22:51Show us what you've got.
22:53Oh, have you got it on?
22:54Oh, you've got it on.
22:56Designer dresses, modelled by Francesca.
22:59Oh, so cute.
23:00Lovely.
23:01That is very, like, round hair style.
23:05You look well, there's fun.
23:07So I spent £105 with her.
23:09Cool.
23:10The recommended retail price, she says, is £65.
23:12That's bloody amazing.
23:1311am.
23:19Yeah, do you want that for $10?
23:21Opening time.
23:23There you go.
23:24Thank you very much.
23:25Already warming up.
23:28That's really lovely.
23:29What's your hair colour?
23:30Sales in hats and scarves.
23:33Nice look, isn't it?
23:35Yes.
23:36That's £15.
23:37Thank you very much.
23:39Leah.
23:40They came in looking for men's clothes.
23:42I flogged in a bowler at full price.
23:45Creer.
23:46That was brilliant.
23:48You can come this way.
23:50Guys, can I interest you in after-
23:52Gift ideas, London designers?
23:53Showcase in just one day.
23:54One day only, London designers.
23:57Mate, this is going to be a hard slog, you know.
24:00At Casa Unique.
24:02Hello, mate.
24:02We've got some great gift ideas, local London designers.
24:05Hello, mate.
24:06Gift ideas.
24:07Still no sales for miles.
24:10Iconic ceramics, London designers.
24:11Gift ideas.
24:13We've got some London designers we're working with.
24:14Ceramics.
24:15It's quite nice.
24:16That's my personal favourite.
24:17But turning a profit on pottery.
24:20Do you like them?
24:21What would you like to get?
24:22This and one of these?
24:23Neil.
24:24We can actually sell you two of these together for £40.
24:29Two?
24:30Yes.
24:30If you'd like to come through and I'll sort this for you.
24:33Local London designers show just one day.
24:35We're only here.
24:35Come and have a look.
24:36They haven't got a lot of stocks.
24:38They haven't made a lot of sales.
24:39Miles usually very cool, calm and collective is actually fraying around the edges.
24:44Okay, thank you.
24:46Well done, mate.
24:47That was massive.
24:50Where's the candles?
24:51It's ten to one.
24:52He left at nine o'clock.
24:54What about these?
24:58How much are those pillars?
24:59It's a 70 by 130.
25:01So, the price on those.
25:04Still considering candles.
25:08Jordan.
25:10See, what I'm thinking is that, I mean, I think I'd probably rather go with the Twilights.
25:20At Eastside Fashion.
25:22This was worn by Pixie Lott last week.
25:25Francesca's dresses.
25:27Pushed by Louisa.
25:29We're selling them today for £65.
25:32I love you.
25:33It's out of my budget.
25:35Bye.
25:38She's a really up-and-coming designer.
25:40It's really feminine, really pretty.
25:42We'll see you by it.
25:42We'll just have you look around.
25:45Very nice.
25:46Come and have a look.
25:47How much?
25:47Do you like it for this £65?
25:49She's a famous designer.
25:51We're here all day.
25:52Bye.
25:55After a four-hour shopping trip...
25:57Where have you been?
25:59Mate, don't get me started.
26:01Jordan's back.
26:04We've got three different types of candles here.
26:06These, I reckon you can sell one of these for £25 or more.
26:09I reckon two for £50.
26:11I think they're too expensive.
26:13These are statement candles that you put on your heart.
26:15I would jokingly say they're immortal candles.
26:17Like, you're never going to burn them down.
26:18Two p.m.
26:23We're only here for one day.
26:25We're closing tonight at six.
26:26Please do come in.
26:28For the girls, the day's hot cellars...
26:31That does look cool.
26:32You would say that, though.
26:33...hats and scarves.
26:35There we go.
26:37Very high-quality feel of quality.
26:39It's mainly acrylic, then.
26:41It's actually majority wool.
26:42So it's 80% acrylic and 20% wool.
26:45Oh, perhaps it is more acrylic.
26:47Does that not feel like wool?
26:48We need to shift these dresses.
26:52Yeah.
26:52Even if we go down to £35, we'll make a tenner on them.
26:55Yeah.
26:56Job done.
26:56Thank you very much.
26:57If you change that price tag for me...
26:59The dresses I am concerned about, we've got over £100 invested in the dresses.
27:04We haven't actually sold any yet, which is very disappointing.
27:07So if we have to slash the prices to shift them, I'm still open to doing that.
27:10We've got lovely vintage-style dresses, only £40.
27:14At Casa Unique...
27:21I'm just quite nervous that nothing is selling that fast.
27:25You've got to think about it.
27:26How are we going to win on this performance?
27:28And with time running out, from Neil, a bid to go big.
27:33Do we go and get the high-ticket item?
27:35If we pay £100 for it or whatever, it's going to take one person to buy something of that mark-up.
27:41Listen, I can't guarantee it.
27:43What's your thoughts, Miles?
27:45Make the call on it, yeah?
27:46Whatever you want to do.
27:49I think Miles hasn't been decisive again today, and he struggled with that on day one.
27:54A bit frustrating that he's not able to make the decisions.
27:57This is the call you've got to make.
27:58Listen, I'm with you.
27:59I think he's lost the plot in terms of the strategy, and I think he's panicking.
28:02So what we're saying then is we're going to roll the dice.
28:05Jordan, you crack on.
28:06All right.
28:06Take the cash.
28:08Right, I'm going to get back outside.
28:09Get on to that, and we'll just keep selling.
28:10That's £15, please.
28:17Eastside fashion.
28:18Would you like those?
28:20Yeah?
28:21Yeah.
28:21For the girls, a rethink.
28:24The dresses haven't really sewed.
28:25The leggings we're struggling with.
28:26The hats are going.
28:27I think some other hats.
28:28Just go and send Fran again.
28:30Reinvest, just diversify with the hats.
28:32Yeah.
28:32I think I'm going to send you out again.
28:34The hats and the scarves are our bestseller by far.
28:38We just need to keep rolling, keep shifting.
28:40Yeah.
28:41I've had a few question marks over Luisa over the past few weeks, but yesterday she came
28:46into her own.
28:47She is a retailer.
28:48What about berets?
28:49I've seen a lot of people walking around with berets.
28:51Yeah, crochet berets.
28:52Yeah.
28:52And today, I think she's leading a happy team, and she's doing well.
29:03I've come to take a look at your lovely wares.
29:06Next, for Jordan.
29:08What we'd like to have is some kind of more high-end, upmarket stuff.
29:11This is obviously why we came to you.
29:13Premium products.
29:14The high-end range are these Zha Zha vases.
29:18Zha Zha, you call them?
29:19Yes.
29:20I think they stand out really nicely.
29:22Very, very pretty.
29:24Do you make these here?
29:25Yeah, yeah, I make everything here.
29:26By hand?
29:26Yeah, yeah.
29:27Fantastic.
29:27It's all wheel-thrown porcelain.
29:30So I'd be interested to find out a bit more about your prices, the trade prices.
29:34The small Zha Zha, it's £76 wholesale.
29:38Okay, so that means that's going to be about 190 retail.
29:41Interesting, okay.
29:42I think one of the small Zha Zha.
29:45All right?
29:46No problem.
29:46Endeavour have risked all their money on one high-end, bespoke designer vase.
29:52If they sell it, they'll have made their entire first days taking on one item.
29:57It's a big risk, though.
29:59Is there someone passing by in Shoreditch that wants that type of product at that type of price?
30:054.30pm.
30:07We're not shifting anything.
30:09I mean, these candles.
30:09With an hour and a half of trading to go...
30:12We need a big sale.
30:13Yeah, we do.
30:14We need to land something big.
30:17For the boys...
30:18A delivery.
30:21This is the big ticket item.
30:25The Zha Zha vase.
30:29Wow.
30:33It's a lot smaller than what I...
30:35How much was this?
30:36£70.
30:37It's all hand-loomed.
30:39They're all unique.
30:39They're all one of a kind.
30:40Yeah.
30:42She's had 190 retail.
30:43She recommends that.
30:44Max.
30:45I've got to say it's a bit disappointing.
30:48I don't exactly know what Miles and Neil were expecting.
30:54I think they're really pretty.
30:56Visually really striking.
30:57I think that'd be a beautiful thing to have on your desk.
31:00Right, okay.
31:01It's very simple to me.
31:02They're both terrified that they're not going to be able to sell it.
31:04They claim to be the master salesman.
31:05I think we're going to struggle to get rid of that here.
31:08Yeah.
31:09There's a few independent shops along here that you try and go and sell to.
31:12Yeah, yeah, no problem.
31:13They would rather that it was my responsibility to go and find someone to buy it from us,
31:17so that's what they've done.
31:18Jordan, good work.
31:23Me again.
31:24I need quite a few hats, but I'm in a real rush, if that's all right.
31:28With Francesca sent for a last-minute restock.
31:31So can I have these ones and these ones at £3?
31:34Yeah.
31:34And these as well.
31:35A price-cutting push for sales from project manager Louisa.
31:39It was £15 earlier, then it was £12.15, now we're selling it for £10.
31:43At men's hearts, all half-price, everything has to go.
31:46I think we just dropped the prices now.
31:48We just want to sell as much as we can to make as much money as possible.
31:52Please go in, take two minutes of your time.
31:55I know you're on the job, but you've got berries for a fiver.
32:025.30pm.
32:03For Jordan, half an hour to bag a big sale.
32:12This really is a work of art.
32:14This is all...
32:14It's supposed to kind of give the idea of tulips.
32:18I hope it does get a sale.
32:20There's not that much time left.
32:21Listen, if you can go away and sell that and come away with a profit,
32:25then it's been worthwhile.
32:27Maybe you should go to more crafty shops.
32:29Come inside, grab a bargain.
32:35The £7, really good offer.
32:38I'm offering you 70% off every single thing in this shop.
32:4170% off everything.
32:43Thank you very much.
32:45And a great price.
32:46I think the reds look amazing on you.
32:48That's love life content.
32:50£5.
32:51£20.
32:53We're at about 280.
32:55280.
32:55Turnover.
32:56We turned over 280.
32:57We did 308 yesterday.
32:59280.
32:59It's not enough, is it?
33:00No.
33:01Five minutes to go.
33:07I'm going to try this place.
33:08Jordan's last chance.
33:11I genuinely think this will be the perfect thing to have in here.
33:14It would be lovely.
33:14How much does it retail for?
33:16So it retails for £199.
33:18Oh, OK.
33:18But I, specifically for you today, I could give it to you for £150.
33:23Handmade cards.
33:26£25, free candles and a quarter dish.
33:28Oh, I'm good.
33:29Cheers, guys.
33:30And it would look perfect just kind of sat by the till.
33:33A really nice sort of texture to it.
33:35Yeah.
33:36It would fit really ideally in here.
33:436pm.
33:45Come on, Nia.
33:46We've closed.
33:47What a good day.
33:49Time to shut up shop.
33:52Well done.
33:52What a long day.
33:53Yeah, well, we did the best we could.
33:56We don't know if Jordan sold anything, by the way.
33:58Fingers crossed and see what happens.
34:00Tonight, takings, plus the wholesale value of remaining stock, will be totted up.
34:08Tomorrow, the boardroom.
34:11We can go through to the boardroom now.
34:35We can go through to the boardroom now.
34:35Good afternoon.
35:00Good afternoon.
35:01Good afternoon.
35:01Good afternoon, Lusha.
35:02Well, this is another one of my favourite tasks.
35:09It replicates what I did 40-odd years ago and started a business from nowhere.
35:15You know, I gave you £150.
35:16I told you to go out and smell what we're selling and dump the useless stuff.
35:23A bit like I do in this boardroom, I suppose.
35:27So, I'm going to start with Evolve over here.
35:30Tell me what happened there.
35:32I was project manager, Lord Sugar.
35:34And the reason is because you got shops, yeah?
35:37Yeah.
35:38Happy with Louisa as your project manager?
35:40Good project manager.
35:41And you were happy with cooperation with your other two projects?
35:44Yeah, the girls were great, really great.
35:46We all identified that we wanted to go with fashion pretty quickly.
35:49So, we identified to go with the leggings initially and the hats.
35:54Couple of bowler hats, I heard.
35:56Yeah, couple of bowler hats.
35:57You know you wasn't allowed to sell to Nick, don't you?
35:59We tried.
36:00We tried.
36:02The thing is about retail, as you would know, the art is buying the right stuff.
36:07The strategy initially was on the first day to buy products relatively low cost.
36:13Who was selling?
36:14All three of you, yeah?
36:15We all had a go at selling.
36:17Louisa as well, I think nearly £300, £293 in sales.
36:21Well, I wouldn't get carried away.
36:23Neil did over £470 on his own.
36:25Yeah?
36:25Mm.
36:27Right.
36:29And then Francesca was our restocker.
36:31Why did you send Francesca always to restock?
36:34She came back with some things that didn't really sell at all.
36:37Yeah, we did ask Francesca to buy some dresses.
36:43They didn't end up selling, but to me, it was worth the risk.
36:46My point of view was there's no point in having cash sitting in our till.
36:49I'd rather reinvest it and get another style of...
36:51Yeah, but not if it doesn't sell, though.
36:53It's a certain thing that you'll learn is that your auditors come in at the end of the financial year and they take a look at your inventory that's left and they say, you've had this for six months.
37:05So, no, I'm not going to value that at what you paid for it because it clearly doesn't sell.
37:12So, let's move on to Endeavour.
37:17Gentlemen?
37:18I was project manager at Lawyer.
37:20She'll go, I quite liked it from a sales perspective.
37:23You and Neil went off to do some buying.
37:25Exactly, yeah.
37:26So, where did you go to go and buy your first load of stuff?
37:28We chose a supply that had some kind of very trendy, cool, funky ceramics.
37:33It was very high-end, designer, bespoke pieces.
37:36Those expensive, are they? What?
37:38They were certainly medium-ticket items and we felt they had some good margin on them and we felt that, in terms of our strategy, we started out with some medium-range stuff that we could turn some good numbers on.
37:49I mean, that had to be our approach.
37:51How many items did you have on your store?
37:53We came away with 16, I think, from there.
37:5616 items.
37:57Yeah, 16 items only.
37:59Yes.
38:00Three blokes, one store, 16 items.
38:03Must have looked very sparse, no?
38:05It didn't look busy at all.
38:08The bailiffs have just left a few bits and pieces over.
38:12£150 was deliberately chosen as a small amount of money and I was expecting that you would use your brains.
38:19You know, you're supposed to have a depth of stock because otherwise you can't smell what sells.
38:2616 items on the store don't sound too clever to me.
38:31Truth is, the store didn't look great but your margins were good.
38:35Right, what else?
38:36During the day, we had had some good success with two of the ceramic lines.
38:39I sold a couple of in suits.
38:40You did, yeah.
38:41Neil did a very good job on sales.
38:42And one sale, I think, was £75.
38:44On the second day, yeah, he did.
38:45He upsold a lady very well.
38:47Um, so we, um, got ourselves eight of each of those products to take into the next morning.
38:54Neil and I talked.
38:54Your shop must have looked a bit of a joke.
38:56To be honest, Lord Sugar, it was embarrassing and I think, actually, we made it into a market stall at the front of the shop.
39:01It was disappointing how the shop looked but we were selling those high margin and medium ticket items.
39:07Sounds to me that somebody laid down a strategy here which may have worked, high ticket value, because I suppose the leggings, what did they sell for, a pair of leggings?
39:16£12.50 on average.
39:18£12.50.
39:19So, you know, you've got to sell a lot of leggings.
39:20Yeah.
39:21Yeah.
39:21All right, well, look, let's find out how we grew our assets, shall we?
39:29So, Karen, perhaps you can read out to me your team's results.
39:34Well, the cash in hand after two days of selling was £298.83.
39:39Uh, and the value of your remaining stock was £251.43, which meant your total assets, £550.26.
39:50OK.
39:51Uh, Nick, the same for Team Evolve.
39:54Yep, Team Evolve has cash in hand of £393.50.
39:59Remaining stock totals £415.55, so total assets, £809.05.
40:06All right.
40:06Good.
40:10Good.
40:11Girl win.
40:11Yeah.
40:12Finally, the girl win.
40:14Yeah.
40:14Very well done on this task.
40:16Now, your treat this week.
40:18You've been out dealing in pop-up shops, so I'm going to send you to a unique pop-up restaurant called The Cube,
40:26and you're going to be fed by a famous Michelin-starred chef.
40:31So, very well done.
40:32Off you go.
40:33Thank you very much.
40:34Thank you, Nick.
40:35Thank you, Karen.
40:36Thank you for all your support.
40:44Well, gentlemen, clearly beaten there by a much better team.
40:52Obviously, we'll go into this a little bit more.
40:54Off you go and have a chat.
40:56I'll see you shortly.
40:57I'll see you shortly.
40:57Okay.
40:57The fact was, from the start, there was zero strategy.
41:14There was zero idea of what we're going to be selling.
41:16You went out and spent £110 on three items.
41:19One of them was terrible.
41:20They were our best sellers.
41:21I don't think we lost this task on my project management being wrong.
41:25I think Jordan, in this task, is responsible for some of the errors and issues that we had.
41:29In all honesty, the stuff that came back in terms of price point, it was impossible to sell.
41:34All right, if you say so.
41:35The vase was something that we thought could win us a task.
41:39It didn't.
41:39So, would you rather I'd come back and said, look, it was crap.
41:41I'm not going to, I didn't buy anything.
41:43Well, I think I would have looked at what else was there.
41:45Are you saying I didn't do that?
41:47I don't know.
41:47I wasn't there.
41:48You think I'm an idiot?
41:48I've never said that.
41:49You think I walked in and went, I'll pick a load of products that aren't.
41:51Jordan, I never said that.
41:52I'm just, you guys bottled it when I returned and went, we can't sell this stuff.
41:55You've got to go and try and sell it.
41:56I think it's laughable that they try and make out that the entire task was failed because of me.
42:01It makes them sound stupid, if nothing else.
42:09Wow.
42:12Cheers, girl.
42:14Amazing win.
42:15Amazing.
42:15Well done.
42:15I'm pleased that we're standing here.
42:17And not in that boardroom.
42:19Maybe we should just start up our own business or we can keep here.
42:24You know what?
42:25I felt as PM, you were both behind me and we worked so well together.
42:30And the determination to win was so strong.
42:33Do you know what's amazing?
42:35Final five and three are women.
42:38Cheers.
42:52Can you send the three of them in, please?
42:54Yes, Lord Sugar.
42:55You can go through to the boardroom now.
43:10Well, gentlemen, this task was designed to flush out skills, OK?
43:16You ended up with 16 pretty high-priced items on your store, OK?
43:21Now, I'll tell you what that tells me, that you have got no clue about retailing.
43:27Retailing or markets?
43:28No, retailing or market.
43:30I mean, at least Louisa, she's got her thoughts, trust me.
43:34She jumped straight on it.
43:35She made sure she had a real mug's eyeful of stuff on that store.
43:40It looked a busy place.
43:42It looked a busy environment.
43:44I mean, surely you must have been embarrassed, no?
43:47Yeah.
43:47I mean, in terms of how it looked, you're quite right, we were.
43:50Did you like the products you picked?
43:52I liked them.
43:53Personally, the notebook, I thought, was good and it proved to be our bestseller.
43:57But in terms of the glove, probably not.
43:59OK, I mean, let's go on to the rest of the ceramic stuff.
44:02What was the thinking behind this?
44:03We didn't have an idea of what was selling.
44:06What we needed to do was actually maybe go to a couple of high-ticket items
44:10and try and make a massive margin to win the task.
44:12Hold on, let me get this right, OK?
44:15Let me get this right, because this task is all about smell what you sell, OK?
44:19So, you know, it seems to me you all had blocked noses.
44:23You should have sent him off to get some Vic inhalers.
44:26You're no seeing as believing.
44:27Yeah.
44:32Recommended retail price.
44:33190.
44:37What, what, what, what, what is this?
44:40It's a vase, Lord Sugar, and it's a very unique, very unusual handmade vase.
44:44I'll give you 150 quid, and I'll tell you to grow that into assets, OK, quickly.
44:49I don't say you've got a week or a month or a year to enhance artistic followers, right?
44:55And you go out and buy this, 70 quid.
44:57I still believe that if you put a single flower in that and put it on your reception at one of your businesses,
45:02some people would comment on that and say how unusual and useful it was.
45:04Yes, I'm sure some arty-farty bloody advertising agency would buy it if they saw it in a store somewhere.
45:10You're in the converted container.
45:12In the coolest part of London, Lord Sugar.
45:14Yeah, but you couldn't sell it.
45:15Did you sell it?
45:16No, I, no, I didn't sell it.
45:19I stand by the product, Lord Sugar, and if that means that my head is on the neck...
45:22Well, you stand by that product, tells me something about you on this particular task.
45:26That's all I can say.
45:29Miles, you know, a good businessman, manages his troops, OK?
45:33Given that I criticise him badly over this stupid vase, you should have been thinking about safe stuff that I can sell in the next couple of days.
45:44Yeah, we went to the wrong supplier to start with.
45:46We should have gone somewhere with a far bigger range.
45:48So that wasn't him, was it?
45:49That was you.
45:50That was all of us.
45:51So you set the stall out, to use a pun, the merchandise that you should have bought should have been more run-of-the-mill regular stuff, not wacky stuff like that.
46:00That thing there was always going to be a casino move.
46:06Miles, I'm not sure whether you got the plot here about this particular task.
46:12Neil and I were spending our entire time selling on the stand.
46:15At this stage in the process, you know, it's not the three stooges here.
46:18Jordan is an intelligent person.
46:20So it's your sense his discretion?
46:22Yes, the products he came back with.
46:23So you gave him no direction.
46:24So he's damned if he does and damned if he doesn't, right?
46:27Is that right?
46:28No, exactly.
46:29If he would have gone off and bought, you know, ten pence items that sold for £100, it would have been your idea.
46:35Exactly.
46:35He's coming back with products that were literally unsellable.
46:38They're not unsellable, Miles.
46:40You're embarrassing yourself trying to make out that it's so bad.
46:42They were unsellable.
46:43Because they're not unsellable.
46:44To turn around and say it's unsellable makes you look bad, Miles.
46:47No, no, Jordan, it doesn't.
46:48What looks bad is you sat here still saying you like that vase.
46:51So summarise for me, Jordan, you know, someone's responsible for this particular task failing.
46:59Who is it?
47:00I'm afraid this particular task is Miles' responsibility.
47:03And what do you think, Neil?
47:04I will agree to a certain degree with Jordan that Miles was indecisive at times and maybe the pressures PM did get to him.
47:14But I also think Jordan's got a lot of responsibility because most of the products that were selected was by Jordan.
47:20So how come on this particular task here that you're, well, for want of a better word, exonerating yourself from any blame for the failure?
47:28I'm not taking away anything in terms of blame because I was involved in the product selection on day one.
47:34But I would also say £470 worth of sales, I believe I delivered a good result.
47:38And that's why I believe I should stay out the three of us.
47:44All right, well, listen, I think we've thrashed this task to death at the moment.
47:49So what I'd like you to do is step outside once again, and I'm going to have a discussion with Karen and Nick, okay?
47:59And then we'll come back in here, and I will decide which one of you is leaving the process today, okay?
48:04It's difficult, really, to try to get an understanding of what went on.
48:18Miles, who I gave a warning to last week, seems to be totally clueless as far as what the plot was on this task.
48:26Neil, of course, is doing what Neil normally does, and that says, you know, I've sold the most, and, you know, so I'm a good boy, and I did what I was told to do.
48:37Jordan has to take responsibility twice he had an opportunity to buy stock, and twice he bought the wrong products.
48:44Shoreditch, these prices, forget it.
48:46They were rolling the dice, and they should have bought safe products, and this wasn't a safe product.
48:52Send me through them in, please.
48:59Yes, Lord Sugar.
49:01Lord Sugar, we'll see you now.
49:13Miles, this task, I'm not sure you got it.
49:17I'm really not sure you got it, as the project manager.
49:20What is your forte, do you think?
49:23What actually have you been doing for the past 20 years?
49:26I would say selling to a luxury client base.
49:30I started off in Formula One sponsorship acquisition.
49:32I then switched sides effectively, and I created my own event, which became one of the largest brands, entertainment brands, in Formula One.
49:39What do you want to come into business with me for, if you've got all these high net worth clients and all these connections?
49:44I'm at a place in my life now where I have a luxury brands marketing agency.
49:49A luxury brands marketing agency. I'm trying to get my head around what that's going to be.
49:54Yeah, so we do brochures and that kind of stuff for luxury products.
49:59It all sounds very lucrative, Miles. Why aren't you still doing it?
50:01We're paid as agency commissions, and in fact, it's not huge margins that are coming out for me.
50:06And my business idea for Lord Sugar is to take that into the digital environment.
50:10I don't have the capital to start that business, and I really want to try and prove to Lord Sugar that this is something I'm the right person with my background.
50:17Neil, can I ask you a question? Are you one trick pony as far as sales?
50:20My main skill Lord Sugar lies in sales. I'm not shying away from that.
50:24But I've proven myself for about the ten tasks that I've been project manager three times, stepped out of my comfort zone,
50:30had a record-breaking task when I've led a team, and proved that I can do different things.
50:34Innovation, creation, and operational. That's the thing.
50:37Whoa, whoa, whoa, whoa, whoa, whoa, whoa. Hold on a minute. Innovation, creation, and what was the other thing?
50:42Operation.
50:43Operation, really.
50:44That's what I do in my job.
50:45You know what? If you talk long enough, you convince yourself.
50:47Neil, why should you stay in this process?
50:52I believe I've got a business plan that will bring us a fruitful return.
50:55What is that business plan?
50:56It's an online estate agency business, which I've actually researched now for a year and a half.
51:01The competitor that I'm going up against made £80 million profit last year.
51:05I know that I've got a plan that can compete with that, and also will actually...
51:09That'd be a bloody good plan, Neil.
51:10Listen, Lord Sugar, I'd take that on board, but what I believe that I would be the perfect partner for you, Lord Sugar.
51:14Jordan, why should you remain in this process?
51:18I should remain in this process because I am the best person in this process.
51:22My business plan is phenomenal. It's genuinely innovative.
51:25What is it?
51:26It's an online platform that allows both hobbyists, so normal people like the three of us, and brands to create games for mobiles.
51:33These kind of software companies, what you generally have is someone who's the geeky guy who makes all the software.
51:38These software engineers, they're not business people.
51:40Excuse me, excuse me. Before you were born, young men, right, I was employing software engineers.
51:46Absolutely.
51:46I know what they do.
51:47Absolutely.
51:47Yeah? So I don't need a lecture from you.
51:50No, I'm just defending myself, Lord Sugar.
51:52What I'm trying to get across is that I'm not the software engineer. I'm the strategy, sales, marketing. It's not me alone.
51:57There is another person who...
51:58So there's three of you in this partnership?
51:59Yes, yeah.
52:01Really?
52:01I mean, and the honest truth...
52:03How does that all split up, then?
52:04But the honest... Obviously, if and when an investment is made, then those discussions happen.
52:10But the honest truth is that I'm...
52:11What discussions happen?
52:12Discussions about percentages and how it would split between me and my business partner.
52:15No discussion here, mate.
52:17The proposal has always been that I'm going to set up a business with the winner and we get 50-50 shares.
52:23Understood, Lord Sugar. But the point I was trying to make is that I would be lying to you if I said that I was a software engineer who could do this alone.
52:30Obviously, Lord Sugar, if you and I were to go into business, then we, as a pair, would decide who else should be part of that business.
52:36No, no, no, no. You're saying it again.
52:38The only other person that goes into this business is an employee, right? Nothing else.
52:44But would you rather I said, here's my idea, I'm going to screw this guy over, and that person...
52:47That's your problem.
52:48It's up to me to look after that person.
52:50Yeah, absolutely. That's your problem.
52:51What I'm saying is that that risk is awful.
52:53Not my problem.
52:56Lord Sugar, you've got the choice between a salesperson running a website, a luxury brands person running a digital agency, and a tech startup person running a tech startup.
53:04I'm a safer investment than anyone else...
53:06Safer investment?
53:07Absolutely, Lord Sugar.
53:08I'll tell you what, what bleating world do you live in?
53:10It's like you saying you think that bloody vase there was a good product.
53:14A safer investment, a tech start business...
53:17Lord Sugar, let me explain myself.
53:18The reason why I say that is because...
53:19The most risky bloody investments on this planet.
53:21Jordan, you know, I've been around for a long time, as you know, in business, yeah?
53:31I've been in a lot of technology businesses.
53:35And I'm not too clear on what you're talking about, to be honest with you.
53:40Lord Sugar, that is exactly what you want to do.
53:41I don't want to hear any more.
53:42Neil, you're certainly very self-complimentary about all the things that you've done.
53:53And it's that determination, maybe, that makes you admirable.
53:56Miles, I don't know whether your past history is really up my alley in the kind of business that I want to be in, to be honest.
54:17Marketing, you know, expensive brands and all this type of stuff.
54:22We are in a recession, in a world recession.
54:25I'm not sure whether that's the kind of business I want to be in.
54:28I've got to make a very serious decision here.
54:37It is my money in the end, my investment.
54:40And I need to be clear who I'm investing with.
54:46And so, Jordan...
54:53I haven't got a bloody clue what you are talking about.
55:06Can I have one more chance?
55:07No, no, no, no.
55:08I don't want to hear any more.
55:09But I want to think about this a little bit longer, OK?
55:20Miles, I'm not sure what your expertise is.
55:24And this is simply from a gut feeling.
55:26I'm not sure in you, either.
55:29And for that reason, I have to say that, Miles, you're fired.
55:35Thank you very much, guys. I've learned a lot. Thank you.
55:39Jordan, I will get to the bottom of this.
55:55Go back to the house.
55:56I'm definitely disappointed to be going home,
56:23but, you know, I think the standard's high.
56:24I think Lord Sugar saw something more in the other two than he did in me.
56:28So, you know, I'm philosophical.
56:30Take that on the chin and, you know, crack on.
56:34I think Neil and Jordan are coming back.
56:37I think Jordan may struggle.
56:41They went for totally the wrong market.
56:44It's like they're...
56:44Like, I don't know what they were thinking.
56:47Yay!
56:48Oh, that was, uh, that was, uh, very intense.
56:54What happened?
56:55Oh, it was carnage.
56:57Was it?
56:58We thought it might be physical.
56:59No, no, no, not on each other.
57:01Just, like, Lord Sugar just pushed us, like, to the edge.
57:04I'm not going to lie, I could have puked at any moment.
57:07Really?
57:07Like, what were you saying?
57:08It was just so intense.
57:10You stood at the gates of hell,
57:11and the devil being, like, sing, sing,
57:13otherwise you're coming in.
57:13Sing for your supper, you are gone.
57:15Literally, it was insane.
57:16So, final five.
57:18Three girls, two boys.
57:19Bring it on.
57:22Now, just five remain.
57:25Lord Sugar's search for his next business partner
57:28continues.
57:31Next time...
57:33I'm going to put you in front of four
57:35of my very trusted advisors.
57:38Lord Sugar calls in his big guns.
57:41A true warrior wants a good fight.
57:43Yeah.
57:43I think you're in trouble with this business plan.
57:45Absolutely not.
57:47You've got no chance.
57:47I have.
57:48No, you don't.
57:49I definitely have.
57:50The more I think about it,
57:51the worse I think it's got, actually, today.
57:53You're a parasite.
57:55This interview is terminated.
57:56The final five...
57:57Cut the crap here.
57:58...become two.
58:00You're fired.
58:04And before any of that...
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