00:00Hey everyone, what's going on? Greg here again from Team Blast. I want to talk about better
00:03Google Map rankings for one of my newest SEO clients. And in less than one month, I'm seeing
00:09the map change for them for the target keyword is personal trainer. So July 18th, the map was
00:16basically all red for this particular keyword. July 22nd, so a few days later, I'm starting to
00:21see the map change. So I always talk about this. Average rank position happens first before a share
00:26of local voice. So when you start to see the map go from red to orange or orange to yellow and yellow
00:31to light green and light green to green, it's your pathway to get onto page one. And then finally,
00:37today, July 29th, I'm seeing more dots now becoming green, which is great. Again, that's going to lead
00:42to more high quality impressions, more website clicks, more phone calls, and hopefully more
00:47leads for my clients. So what I have done in less than a month, now this one's a little unique.
00:53So not every onboarding is this, but just to kind of give an example of what I did,
00:59local Falcon scans for several keywords to get a baseline. So I knew when they started that they
01:03were not going to rank for any keywords, but I got really specific. So personal trainer,
01:07personal trainer near me, personal trainer nearby. These are a few keywords that I would run.
01:12And I'd also run them the modifier for the city, because even though I knew my client was not going
01:16to rank for any of these keywords, I had to get the baseline and I have to understand exactly who the
01:19top competitors are, because that's what I'm going to look at next. Second box is set up twice a
01:23week, local Falcon scans. I'm looking for average rank position changes. So again, I knew that they
01:29were not ranking for all these different keywords, but I want to see if the changes I'm making to
01:32their Google business profile and also website are starting to change the map in their favor.
01:36So twice a week, run the scans, I'm looking for average rank position. Next, I'm going to review
01:42the top competitors for every scan that I do. So I have a baseline of who's ranking best for shared
01:47local voice. I'm going to look at their profiles and I'm going to look for gaps. Gaps are things like
01:51categories. So primary category versus secondary category. I'm looking at things like phone number.
01:55I'm looking at things like updates, questions and answers, anything I can extrapolate from their
02:00profile as a gap. And then these things I can tell my client, maybe we should do this, or we should
02:04optimize for this, or here's a gap that I think we can overtake them with. Next, make a series of
02:10changes to the website, including adding the Google business profile to the footer. So what I always talk
02:15about is take your map embed from Google and put it right into your footer. It's going to be on every page
02:20on your website. It's a great ranking signal for Google. Next, we got listed on trustindex.io. I'm
02:26always talking about this directory. I think it's great because it brings in your Google reviews, but I also
02:30could bring in things like Yelp and Facebook and a plethora of other sources as well. It's also $65 a year.
02:37So it's actually quite affordable. So we got a list on there. Helps with name, address, and phone number.
02:43Next, expand the questions and answer content on Google business profile. So I think with Google, Gemini,
02:48AI, and ChatGPT, they're kind of actually using some of this information from your business profile
02:53to kind of show that within the results. So I think it is a ranking factor. And of course,
02:56there's more. So share of local voice trend now ranking, and they are the blue line way down the
03:02bottom. So the keyword here is personal trainer. And again, on the 18, 0%, 20 seconds, 0%, and now today,
03:082.47. So we have a huge gap to make up. But this is the early success that I can see with my local
03:15SEO clients is you have to get on the board first, you have to start ranking, and we're going to expand
03:19our map. So we're going to get more impressions, more website clicks, more phone calls, everything
03:24like that. Now, this is just them, just so you can see again, this is again, really early. So I always
03:30stress this with my clients that it's great. We have basically two dots or so within 81 that are now
03:36on page one. Again, a few days before that, we had nothing. So now we're getting more dots flipped
03:42onto page one, but there's even more dots that are changing as well. So this is the map progression.
03:48So again, the 18th, the 22nd, and the 29th. The 29th here is really valuable because I'm able to
03:54zoom in and say, okay, some of these dots are actually yellow. These are the dots I really need
03:59to focus on. These are the dots. If I can flip from yellow to green, that's an immediate page one
04:03ranking now for my client for the keyword personal trainer. Again, that should increase their potential
04:07directions, KPI, website clicks, phone calls, and bookings, and potential customers as well.
04:15What I do with this is that these dots, so these dots that are, let's say, orange or yellow or light
04:21green, this is where I zoom in. So I look at the competitors who are ranking in that area. And again,
04:25I did the same gap analysis that I did before. So I'm looking to see, okay, their error codes,
04:30question and answers, products, services, any updates that they have within their setting. I might look
04:37at maybe third-party sites that they're listed on Yelp, Facebook, trustindex.io, trustpilot,
04:43anything that I can kind of look at and say, okay, well, maybe two out of the four are all on
04:47Yelp, but no one else has done trust index. That's a good directory to get on or vice versa too.
04:52But the main thing I really want to stress, I'll go back to the very beginning of this presentation.
04:56This is kind of how the map starts to change for my local SEO client. So it all starts off with the
05:00baseline scan. I can see exactly, hey, we're not ranking at all for this particular keyword. We have to
05:05make changes to the website and also the Google business profile. It's constantly running the
05:09scans, scan, scan for a plethora of different keywords to make sure that we're growing for
05:14terms like personal trainer, personal trainer nearby, personal trainer near me. And then looking
05:20for the dots are trying to flip. And those flips, I need to then look at and say, okay, what can I do
05:23to get even more competitive in this part of Brookline, Massachusetts? Can I go after different
05:29neighborhoods of that? Are there local directors that I can get on? Can I include these towns and
05:33these cities in these neighborhoods on the website? Also the service areas on the Google
05:36business profile to give you more signals to Google that we are a local company and that we
05:41service this area. So anyway, this is just a quick video. Again, this is a really early success story.
05:49They probably won't see the map really changing their favorite for, I would say, a handful of more
05:53weeks, maybe even a couple of months. But when you can already start to see the changes happening
05:57within the map, that should lead to more impressions, more phone calls, more website clicks,
06:00some more leads for their business. Anyway, thanks for watching this video and stay tuned for the next one.
