00:00The top of my hair is light brown.
00:02I'm starting to see the occasional gray,
00:04which I know totally freaks all of us out.
00:06When you are starting to go gray,
00:08how do you maintain hair color that looks like this?
00:19Hi, I'm Jacob Schwartz.
00:20I'm here today with Refinery29.
00:22I am Schwarzkopf Professional's
00:24U.S. Hair Color Trend Ambassador.
00:26I got started doing hair when I was really little.
00:28My mom actually was a hairdresser
00:29and she would take me to the hair supply store with her
00:32and I would go in and smell the hair products
00:36and shampoos and hairsprays.
00:38I've been at Mesh Salon for about 11 years now.
00:41I moved to Los Angeles when I was 19
00:43and I've worked here ever since.
00:45I think I'm really neurotic and detail-oriented,
00:47so I think that's why a lot of my clients come to see me.
00:50People usually spend around $200 to $500 for highlights.
00:54It's something to factor in when you're getting maintenance.
00:56Ryan came in to me and she felt like her hair was really dull
01:00and we wanted to brighten her up for spring and summer.
01:04She has a lot of trips coming up.
01:06So today I'm giving Ryan Toehead Blonde Baby Blonde Fantasy.
01:11Hi, I'm Ryan and I'm getting a bright blonde hair transformation today.
01:14I've started to slowly try to go blonde.
01:17You can definitely see it near the base of my hair.
01:19I've always wanted to go bright blonde
01:21and I've just never had the guts to do it.
01:23I'm going to Miami tomorrow. This is the time to do it.
01:27If there was anyone to do my hair, it's Jacob Schwartz.
01:30He's literally done every single person in Hollywood,
01:32from Sydney Sweeney to Margot Robbie.
01:34I mean, if I was going to put my faith in anyone to dye my hair bright blonde,
01:38it's Jacob.
01:41So what are we doing? Tell me about your hair.
01:42Okay, I have like slowly been inching towards blonde.
01:45Like you can see it sort of here at the base.
01:47I'm very much a dirty blonde, but like I want to go blonde.
01:51I love that idea. Yeah.
01:52I think like a baby blonde, Toehead blonde vibe is perfect for you.
01:56I do see the occasional white hair or the gray hair.
01:59So like if there's anything special that needs to be done.
02:03Yeah. I don't think today we'll need to do anything.
02:05But I'll cover like options for the future.
02:07I mean, I trust you. I mean, my hair is in your capable hands.
02:14I started off by highlighting her with Schwarzkopf's Barrio Blonde Super Plus.
02:18I highlighted all the dark out of her hair and then I tipped out her ends,
02:23let that process, and we're going to gossip.
02:25Rinse those.
02:26We started in the back, so I rinsed the back first.
02:29We really kept detail around the hairline
02:31because that's the most fragile part of the hair.
02:33We then want to soften the roots with a demi-permanent color.
02:36Because she doesn't have a ton of gray, she has like one or two,
02:40the demi-permanent will cover it.
02:42If you have one or two gray hairs, it's better to stick with demi-permanent.
02:45The grow out is a lot easier because you're not permanently changing your roots.
02:49There's a big misconception about hair transformations
02:52that you have to be going through a breakup or getting a divorce
02:55or going through some big life change.
02:58But sometimes it's exciting to get a hair transformation just for you.
03:01I'm leaving the very front hairline out because that's what I want to look like.
03:05The sun's been bleaching out her hair, and at the very end,
03:08I'm going to come back and use a lighter color from Vibrance on the hairline.
03:13This sits for 20 minutes.
03:14We rinse that out, and then we shampoo and condition.
03:17I love Olaplex number four and five.
03:20It's my go-to shampoo and conditioner,
03:22especially when you're coloring your hair or you're doing heat styling.
03:26We're all done with shampoo and conditioner.
03:28Sometimes when I'm doing a big color change, what I like to do
03:31is dry the hair up in the front first, see it,
03:35and if there's any dark places that I need to fill in,
03:38I'll sometimes go in with another highlight
03:40just to make sure that it's even on both sides
03:42or it needs a little bit more of a pop in the front.
03:46Oh my god, you look so hot. What do you think?
03:49I'm deceased. I'm dead.
03:54Seriously, this is better than I ever could have possibly imagined.
03:57The color is unreal. I mean, look at this blonde.
04:00I had no idea I actually could get this color.
04:03What are we calling this? What is our trend?
04:05I'm thinking baby girl blonde.
04:07Baby girl! I want to be the baby girl!
04:10Seeing myself with this new blonde,
04:12I would have expected it to feel like so drastic,
04:14but it actually feels really natural.
04:16I feel so good.
04:18I mean, the color is so incredible
04:19that I feel so naturally comfortable in my skin.
04:22I've never been more excited to go on my trip.
04:24I feel like I'm just going to wake up tomorrow
04:26and be ready to go. This is incredible.
04:29Today, there's really no rules with hair,
04:30so if I want to let it grow out a little bit,
04:33we'll see how it goes.
04:34But I think I'm going to be committed
04:36because I'm obsessed with this.
04:38The overall process probably takes about four to five hours.
04:41In terms of gray, I mean, again,
04:43I'm always a little bit nervous.
04:44I'm getting to that point where I see one every now and again,
04:47and looking at this new color, there's not a gray in sight.
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