00:00So you just landed a sale on your free system I.O. account.
00:05Congratulations.
00:06Now the question is, well, how would you give that person a different set of emails
00:13because they're classified different?
00:15They already purchased.
00:16How would you change the emails that they're receiving?
00:20And there's a way you could do this for free.
00:23You don't have to spend any money, okay?
00:24So I want to share with you that free way as well as two automated ways
00:29of doing that, okay?
00:31And if you're wondering what the heck this picture is,
00:33this is actually of a factory I went to.
00:37It was like an old mill.
00:38And this river actually ran the entire factory.
00:42That's the will.
00:43And it powered the whole mill to make clothes back in the 1800s.
00:49I thought that was really pretty cool.
00:50All right.
00:51So this is an app I created.
00:54It kind of talks about the different tiers.
00:56And if you purchase or whatever what you get,
00:59and there's a will with a free plan and what you get with it as well, okay?
01:02And you get one automation rule with a free plan.
01:05So why do you want to segment your list?
01:09Okay.
01:10It's a very good question.
01:11And the cool thing about email marketing, there's a lot of benefits.
01:15For one, there's this whole theory that some people have to look at something
01:20multiple times before they purchase, right?
01:23Before they pull the trigger.
01:25You know, some people, they think it's a law of seven.
01:28There's a theory out there.
01:30Some people are that way.
01:31There probably are some people that do that way.
01:33Some people purchase things right away, okay?
01:36And most people may be in the middle, like three or four times, something like that.
01:41That's a sweet spot.
01:42So with email, you can introduce a product or offer multiple times in different angles, right?
01:50And thus increase your closing rate and you can make more money, okay?
01:54And there's a way to do this where it's not annoying.
01:56It's actually very fun.
01:57Okay, that's one benefit.
01:59And another benefit is if you're a niche, you could introduce multiple products, opportunities
02:05or whatever, and thus increase your money.
02:08And another really big benefit, which I have to mention, is these platforms change all the
02:13time.
02:14So when you grow an email list, it can protect you from changes in algorithms, whatever platform
02:21you're using, too.
02:22Okay.
02:22But there's other benefits, right?
02:24But those are just three.
02:25So why would you want to segment the list?
02:27Well, here's an example.
02:29Say someone purchases something, right, on day one and you have seven emails talking about
02:35something.
02:37Well, they don't need to see those other six emails because they already purchased.
02:40So to improve the user experience, you can move that person, right, ahead so they don't
02:46have to see those emails.
02:48And you can do that for free.
02:50And that's the way you want to segment the list.
02:53That's one way.
02:54Okay.
02:55So how do you do that?
02:57Okay.
02:58Well, what you would do is on System.io, you would go over to the CRM up there at the
03:03top.
03:05Right?
03:05And then you go to Contacts.
03:07And this is this example.
03:08You click on the person who just purchased, right?
03:10And maybe you just got the email.
03:11Wow, cool.
03:12He just purchased.
03:13That's awesome.
03:14You know, you can move them ahead.
03:15Then you would go to the More Actions.
03:19And then you would click the Subscribe to Campaign right there.
03:22Okay?
03:23Subscribe to Campaign.
03:24And then select the one campaign that you're allowed in the free plan.
03:28And then it will ask you, where should that contact start?
03:32And then you choose the specific email step meant for the next step.
03:38So you could move them ahead.
03:39You can move them anywhere you want around if you wanted to.
03:43And you could improve the user experience for that person.
03:46And then you would click Subscribe.
03:48And that's how you would do it.
03:49That's the free way.
03:50The bad news is, yes, you have to manually do it.
03:54That's not an automated way of doing that.
03:56There are two automated ways of doing that, which I want to share with you.
03:59Okay?
04:00The first one is you pay System.io $17 a month.
04:06Okay?
04:06And then you get 10 automation rules.
04:08So you can do it 10 times.
04:10Okay?
04:11Another benefit with System.io is you won't have,
04:15with a free plan, you're forced to use that little sticker on your landing page,
04:19which is an affiliate link.
04:21And you can get rid of that when you upgrade to $17 a month.
04:25Okay?
04:25So that's one option.
04:27And that's probably the easiest way.
04:28The second one is to use an AI automation platform like Make.
04:34They cost $12 a month for $10,000 credits a month.
04:37They do have a free plan as well.
04:39Right?
04:41And I actually tried this.
04:43I want to kind of talk about my experience of using Make because I actually had an AI walk me
04:48through this.
04:49And after two hours, I still couldn't do it.
04:53This thing is super complicated, man.
04:55This is like heavy stuff.
04:58And there is some bad news about Make as well, which I want to kind of talk about.
05:01Now, is, so you get, so you, with a free plan, you get so many credits.
05:09And then you can buy more credits.
05:11That's how it works.
05:11Right?
05:12But here's the thing.
05:13If you set Make to watch for sales on a timer, right, for every 15 minutes there's action,
05:19it can actually burn through your credits just checking if someone made a purchase.
05:24If zero sales come in, you still have to burn through those credits.
05:29So that's one real negative thing about Make.
05:32Another thing, too, is it's, like, complicated.
05:35Again, I took me to look at this thing.
05:37Right?
05:37You have to set up these, they're called web hooks.
05:42And I made these web hooks.
05:44Look at this thing.
05:45You figure this thing out.
05:47Holy crap.
05:48And I had AI walk me through this for two hours.
05:51I was trying to figure this thing out.
05:53I was like, oh, man, this is pretty heavy.
05:55So that's how you would do it.
05:57But the easiest way is you would paste system I.O. and upgrade it if you want automated.
06:01But there's a free way of doing it.
06:02You just manually do it.
06:03And, you know, that's how you do it.
06:06Okay?
06:07All right.
06:07And if you want to know more about this whole post that I made here, I'll put the link down
06:12in the description, the first comment.
06:14You can check it out.
06:15There's, like, a little tool here that kind of walks you through everything.
06:18And if you might be wondering, okay, well, that's great, Kevin, but how do you make money
06:22with this email, like, thing or sales funnel?
06:26Well, just one idea is affiliate marketing.
06:29And there's a lot of ways you can make money online.
06:32Affiliate marketing might be the easiest because someone just has to, you know, click something
06:37and make a purchase and you get paid.
06:40There's other ways, like if someone fills out a form, you can actually get paid, too.
06:43So there's a lot of different ways with affiliate marketing.
06:46But there's some high-ticket affiliate offers out there.
06:49And I made a whole video about nine high-ticket affiliate offers where you can make lots of
06:54money with just one sale.
06:55You don't have to deal with customer service or shipping or anything like that.
06:59You just have to refer someone.
07:00You get paid.
07:01So it's a wonderful way to make a little bit of extra cash on the side.
07:05There's a side hustle.
07:06And what's so cool about affiliate marketing is nearly every company or business has some
07:12type of affiliate program where you can make a little bit of extra cash.
07:16So whatever you're into, maybe it's rock climbing.
07:20You can make money on rock climbing or knitting or whatever it is.
07:25Oh, and I'll put the video, the link to that video, some are up here and I'll put it in
07:29the
07:29description as well.
07:30But there are really cool nine ways.
07:32There's a lot more, but I just kind of came up with nine, which I think are really interesting.
07:36You can check it out if you want.
07:38All right.
07:38And have a wonderful and awesome, blessed rest of your day.
07:42Bye.
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