Low Conversion Rate On Paid Ads High Ticket Fix

Kevin Whitsitt

Struggling with a low conversion rate on paid ads?   This high ticket fix will show you exactly how to stop bleeding ad spend and start attracting premium, ready-to-buy clients.   If your paid traffic is generating plenty of clicks but zero actual bookings, your funnel mechanics are fundamentally broken.  In this video, I break down the exact high ticket funnel fix for a low conversion rate on paid ads.   You will learn how to shift your ad optimization away from casual scrollers and pivot toward deep-intent buyers using multi-step application systems.   Read my detailed breakdown, with apps, resources, links on this post! https://www.trustthelink.com/low-conv...  Here is a video on 9 High Ticket Affiliate Offers!    • 9 High Ticket Affiliate Marketing Programs...    An AI tool for paid ads, that creates the copy, titles, split testing, scales, 24/7 monitoring and tests it on 8 ad platforms.  https://www.trustthelink.com/adverma  🎒 MY Recommended Resources to Earn Online My Free Cheat Sheets on Affiliate Marketing https://www.trustthelink.com/l/  Easy app that finds savings on gas, groceries, coffee shops, restaurants and can be stacked with earning money with receipts. https://www.upside.com/ use the code KEVIN988973  for more discounts.  Top receipt apps that pay for any receipt, plus 11 apps I use to get paid on reciepts. https://www.trustthelink.com/top-rece...  Top Place to find a work from home job. They sort through bullshit and scams, help you get a legit job. You can always find some good jobs and then cancel the subscription. https://www.trustthelink.com/flex  Easy way to earn from old electronics. It's quick, they take nearly everything, wipe the data, plus make the shipping easy. https://www.trustthelink.com/gizmo  Ergonomical Office Chairs (deals on Amazon). Helps if you work from home. I've been using one and it helps my back. https://www.trustthelink.com/ergochair  Dryer balls are super cheap and save 15-30% in electricity per load, which puts money in your pocket. I use them and notice a savings. Use all 6 balls and a medium load for best results. https://www.trustthelink.com/dryer  #HighTicketMarketing #PaidTraffic #LeadGeneration #DigitalMarketingTips #FunnelOptimization  Some links are affiliate links where I earn a small commission at no cost to you. Ask

Transcript

00:00There's nothing worse than looking at your ad dashboard and seeing that you spent hundreds of dollars of clicks and

00:08ad revenue,

00:09but you're not getting any sales, no revenue, and that's a crappy feeling.

00:13So let's talk about fixing that.

00:15Now, for starters, this is a picture I took.

00:17I was actually in Monte Carlo.

00:19It's like this little tiny country between Italy and France.

00:22I think it's like a tax haven, and I think it's a Lamborghini.

00:26I don't know, it was some nice-looking car on the docks, and it had these big old ships with,

00:31like, yachts.

00:32One had a helicopter on it, and it's actually kind of funny because I was walking around the yachts,

00:37and I was singing that song Rockstar by Nigglestar, you know, Niggleback, you know, to all the people working.

00:44I had a pretty good time, though.

00:45It was a while ago.

00:47But anyways, let's talk about, you know, why even look at paid ads, paid traffic.

00:52Well, there's a lot of benefits, and there's some disadvantages, too.

00:54And my experience is I've experimented with a lot of paid ads and free ads, and I've burned myself with

01:00paid ads, too.

01:01So the main thing is you want to test the waters before you jump in.

01:05And if you're losing money, you need to stop it, you know, and that's important.

01:10We don't like to admit we made mistakes, but we have to do that sometimes.

01:13But the coolest thing about paid traffic is it's another source of traffic to your business.

01:20And I think that's very important.

01:22When it comes to traffic, I'm all of the above, okay?

01:25They all work.

01:26Some are better than others.

01:27But what you don't want to do is rely on just one traffic source.

01:31Like, I'll give you an example.

01:33If your whole business is based on TikTok and TikTok changes something, then it sucks.

01:40By having multiple traffic sources, then it's kind of like going on a road.

01:44You could handle the bumps easily and stuff.

01:50In fact, I've had the experience going to a class on a TikTok shop, and the lady was teaching the

01:56shop.

01:57She was about to lose her whole TikTok shop due to violations.

01:59So, it's good to diversify a little bit with traffic, okay?

02:04And there's so many other benefits, too, like speed.

02:07You know, you can get started right now, and you could, you know, test it.

02:13By some traffic things, it takes a long time to see results.

02:17You can see results right now with paid traffic.

02:20Two, it's more of a turnkey system, because if you know something that's working, you can easily just scale it.

02:27But, like a TikTok video, sometimes it's just luck, right?

02:32So, there's a lot of benefits, so it's definitely worth checking out.

02:35And before I forget, AI has really changed the game, especially with paid ads.

02:42I even heard someplace, I'm not sure this is true, but the only way that AI is actually kind of

02:46making money,

02:47well, not the only way, but the main one, is through paid ads.

02:51So, it can help you so much with paid ads.

02:53Okay, so the problem with paid ads is how confusing it is.

02:59I mean, there's split testing.

03:02How do you know about the titles and the copy, and what platforms do you use, right?

03:08You know, how do you know if it's working?

03:09How do you know if it's not working?

03:11So, there's so many questions, it's very hard to just experiment with.

03:16And there's actually some software out there that does all this for you, so it makes jumping into paid ads

03:24as easier and quicker and just painless than it's never been before.

03:29Because, you know, it writes the headlines in the sales copy for you.

03:34It does all the split testing, all that boring stuff that you don't have to want to deal with.

03:39It does everything, even monitors it 24-7.

03:43If it's not working, then it stops it, and even will scale a little bit if it is working.

03:49And so, this is some amazing stuff, and I think it's really cool.

03:52So, that's use AI, right?

03:54Number two is some platforms work better than others, which is why you want to use, you want to test

04:01all those platforms.

04:03And, again, this software here has one dashboard, so it's very simple, and you can test an ad on all

04:10eight of the major platforms out there.

04:12So, it's super simple to do, and you can see how simple is amazing in this overcomplicated world, right?

04:19Okay.

04:20The next one is building a landing page, collecting emails.

04:26You might be wondering, well, how does that increase conversions?

04:28Well, the magic with email is sometimes somebody has to look at something multiple times before they pull the trigger,

04:35and with email, you could do that.

04:38So, it can highly, highly increase your conversion rate, and I know from experience.

04:43So, say you double your conversion rate, right, which you could definitely do with email.

04:48This means for every ad dollar you spent, you doubled your return, okay?

04:53Plus, you could market multiple offers on there, and thus, you know, increase your return even more, okay?

05:03All right, next up is a tripwire.

05:05Look at this video of the cat.

05:06He's cute.

05:08No, it's not like a defense booby trap, okay?

05:11What a tripwire is, is somebody, as soon as somebody signs up to your landing page, you create an offer

05:18which is very high value, but it costs a very low amount of money.

05:25And what it does is it turns somebody into, like a, you know, just a looky-loo or maybe just,

05:31you know, a freebie seeker into a buyer as quickly as possible and as easily as possible.

05:38It's a huge psychological shift.

05:39It's kind of like the first time you go, like a guy goes to kiss a girl, there might be

05:44resistance, but if that guy has kissed that girl one time, then the next time is going to be easier,

05:50right?

05:50Because the resistance, the barrier has been broken on me.

05:55That's where my mind goes, okay, guys?

05:58It's the kind of same thing, you know, in sales.

06:02So your goal is to convert, and a tripwire will do this as easily as possible, okay?

06:07That's what it's designed to do.

06:11And now the cool thing is you might be wondering, well, I've got to, like, create some product for that.

06:17No, you don't.

06:18They actually have something called PLR, private label rights.

06:21It's where you own the product.

06:22You can do whatever you want with it.

06:24You can charge whatever you want with it.

06:25You can bundle it.

06:26And you can do it as a perfect tripwire that you can give away.

06:31And it doesn't take that much effort.

06:32And what's so cool about this PLR stuff is you can use it for so many things, like with bonuses

06:39to help convert, right?

06:40You can use it for your landing page.

06:42You can use it for traffic.

06:43You can even use it on, like, YouTube, where the first person who gives a comment gets this PLR thing.

06:49So there's so many uses for it as well, okay?

06:53So anyways, before I forget, if you've gotten some value so far from this video, then please consider hitting the

06:58like button and the subscribe button because it helps me, okay?

07:03All right, the next thing – my throat's dying.

07:11The biggest mistake that somebody can make with paid ads, and I've done this, is you're focusing on cheap clicks

07:16instead of what you really, really want, and that is to get paid.

07:21Conversions.

07:21It all comes down to conversions.

07:22Everything else doesn't fucking matter, okay?

07:26Excuse my French.

07:27There's no vanity metrics.

07:29It doesn't matter about likes and views and, you know, I just ask for a like, right?

07:34But in the online world, it's very easy to get sucked into that.

07:38You know, some people do that.

07:39I've been down that road.

07:42But the purpose of prospecting is to sort, okay?

07:48So you want to filter your traffic on the front end, and that's one way that you can kind of

07:54lower the cost, okay?

07:55There's an application form that somebody can fill us out.

07:59And what's interesting about this application form is that it can actually help train the ad algorithms to give you

08:09better high-quality traffic, if that makes sense.

08:12Because you could put the pixel at the end of, like, the application, and when someone makes it through, it

08:18will train those ad algorithms to do better.

08:24Because if it's just a single opt-in form, then it will just say, oh, that works.

08:29So it will just send you more traffic.

08:32I hope that makes sense.

08:34But that's one way.

08:36Another thing, too, is everything has to match.

08:41You know, I learned this from an Udemy class.

08:44But your landing page has to match your ads.

08:47They call it, you know, see the vanilla ice cream.

08:49You get the vanilla ice cream.

08:50You call it whatever you want.

08:53So, because if something's off, the brain will go, something's off, and then there's friction.

08:58It's kind of like, what you don't want to do is have an ad for vanilla ice cream, and the

09:02landing page will have, like, sprinkles, you know, some hot fudge, you know, a cherry.

09:07Because maybe that person doesn't want sprinkles, right?

09:10So, maybe that person's allergic to bananas.

09:14Now your landing page has a banana.

09:15I didn't want that.

09:17So everything has to match.

09:18And that helps with conversions, okay?

09:21Yeah.

09:22Speed is super important.

09:24Like, very important.

09:25If it takes long, then people are just going to bounce.

09:28I mean, thank you, TikTok, right?

09:30TikTok made it so everybody has no attention spans.

09:34And, yeah, and another thing, you could use words to filter out people that are not interested, like free, cheap,

09:43course download, template, discount.

09:46Kind of reminds me of the saying, how do you find a needle in a haystack?

09:49You burn the haystack, right?

09:51And, you know, using those words to filter them out is burning the haystack, okay?

09:57And another thing, too, is retargeting is a really, really cool thing.

10:03And if you're not sure what the heck that even means, it's kind of like, well, have you ever seen,

10:06like, been shopping for something?

10:08Like, I don't know, maybe a bike?

10:10Just throwing it out there.

10:11And you're like, oh, that's a cool little bike.

10:13You know, but I'm not going to pull the trigger.

10:15So maybe it's on Amazon, right?

10:17And you start looking at other things, like cat videos and, you know, cats, other cats in boxes, like I

10:23just put foot.

10:25And, you know, all of a sudden you'll see an ad for the bike.

10:27I'm like, wait a minute.

10:27What the hell is going on?

10:28That bike's following me around.

10:30That's retargeting.

10:32And it's very, very powerful because they're more warmer, you know?

10:38It's like somebody's already expressed interest in that, and then you can retarget them, and, you know, you can do

10:46things to help close the deal, like, you know, case studies, video testimonials, FAQs.

10:51So it's a – they're easier to close than the super cold person who doesn't know any – doesn't know

10:59who you are because they've already seen, you know, seen your landing page, and maybe they didn't sign up, right?

11:05And they went and looked at some cat videos.

11:07You can just send them a little ad and be like, hey, you know, I know you checked out his

11:11landing page, but, you know, do some – you know, and you can help close the deal that way.

11:16I hope that makes sense.

11:17So anyways, I know this post here has a whole bunch of resources and has a lot like a quiz

11:21and has some other really, really cool stuff, you know, and I'll put the link to this post down below

11:29in the description in the first comment.

11:30Hopefully it's helpful, and you might be wondering, well, that's great, Kevin, but I don't have a high-ticket offer.

11:36Where do I find these high-ticket offers?

11:39Well, there's a whole lot of them out there, and there's some amazing stuff out there.

11:42I actually made a whole video that goes over nine high-ticket affiliate offers.

11:47You can check it out, and some of them pay a shit ton of money for just one sale, just

11:52a few sales, you're done.

11:53You don't have to, you know, go crazy.

11:56And I'll put the link to that video up here.

11:58You can check it out and down in the description too.

12:02But I just linked to nine of them.

12:03There's more.

12:04But some of them are really, really interesting, you know, to at least look at.

12:08Okay.

12:09So I hope this might have been helpful, and you have a wonderful and awesome rest of your day.

12:13Take care.

12:13Bye.

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