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CD Projekt Red co-CEO Michał Nowakowski says fully AI-generated games are likely coming, but he’s not convinced that’s the future the industry should be chasing.

Speaking about conversations with developers running AI-focused studios, Nowakowski described a scenario where dozens of prototypes can be created in weeks and complete games launched shortly after. While acknowledging that AI will inevitably play a role in game development, he expressed doubts about whether relying almost entirely on AI is the right path.

As generative AI continues to reshape the gaming industry, even major studios are debating where to draw the line between using AI as a tool and replacing the creative processes that make games unique.

Do you think AI-generated games are the future, or should human creativity remain at the center of game development?

#cdprojektred #witcher4 #cyberpunk2077 #gamingnews #ai #artificialintelligence #gamedevelopment #generativeai #cdpr #gamingindustry #pcgaming #videogames #thewitcher #cyberpunk

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Transcript
00:00It seems that we have more insights from CDPR's Mikhail Novakovsky, and this time he's saying
00:06that he is skeptical of fully AI-generated games. Now, this is a very peculiar topic,
00:11so bear with me, because I'm going to go a bit more in-depth than I usually do.
00:16First and foremost, I think Novakovsky is acknowledging something many people in the
00:20industry privately believe. AI is inevitable as a tool, but that doesn't automatically mean
00:25it should become the creator. And the example he shared, 40 prototypes in a week, five games
00:31selected and one shipped within three weeks, that really sounds impressive on paper. But then it
00:37raises a question, are we optimizing for creativity or just for output? You need to understand something,
00:43games aren't just collections of assets and code. They are the results of thousands of creative
00:49decisions, iterations, failures and happy accidents. Games that people remember for decades like The
00:55Witcher 3, Red Dead Redemption 2, Baldur's Gate 3 or Elden Ring, they weren't created because
01:01somebody found the fastest path to release. They were created over years. Also, when you think about
01:08these things even further, the iconic characters in the games were also the product of this particular
01:13process. Take Kreia, for example, from Knights of Dwarf Republic 2, Sith Lords. I don't really think
01:20that AI can create that type of a character. Because if you think about it, nobody even came close to
01:26create someone as iconic as Kreia. But basically, if everyone can produce 40 prototypes a week,
01:33then prototypes themselves become cheap. And then the bottleneck isn't generating ideas. It's pretty much
01:39recognizing which ideas are worth pursuing and refining them into something special. Also,
01:45if AI makes game production nearly instant, platforms could become overwhelmed by thousands
01:50of derivative titles chasing trends. And then what happens is, discoverability becomes harder,
01:55and you may struggle to separate genuine creativity experiences from algorithmically
02:01assembled products. And to be honest, I don't think anyone wants this long term, at least. So ironically,
02:07fully AI generated games might make handcrafted games more valuable, not less. And eventually,
02:14human creativity could become a selling point. I mean, think about it, if you just keep dishing out
02:19slop. Eventually, because it will take some time, you will figure out what's good and what's bad. And
02:25then, long term, human creativity will become the most important thing ever. So if you think about it,
02:32we just need to weather the storm with all this AI bullshit, and things will eventually become balanced.
02:38Now, it seems that I am a huge opponent of AI. But I actually like the technology. And I believe
02:45where
02:46AI has enormous potential is in eliminating tedious work. For example, generating placeholder assets,
02:53assisting with localization, helping with bug fixing, accelerating testing and QA. All these roles
03:00could be enhanced by AI, which can be a powerful tool that amplifies human creativity rather than replacing it.
03:07So essentially, what I'm saying, and what everyone should look at AI, it's basically a tool. Use it
03:13to accelerate stuff, don't use it to replace humans. Because we've seen what happens when you replace
03:19valuable people, everything goes to shit. Because, as always, human resources are the most important
03:26thing for any company. And if you, for whatever reason, forget that, I don't think that you're going
03:32to have a pretty decent future to begin with. One interesting point that I would like to make is
03:38that games are more than efficiency. This needs to be hammered really hard. Efficiency isn't always
03:44the highest goal in art. Nobody praises a novel because it was written in three days. I mean,
03:50you can do that, but again, what outcome are we going to have? Similarly, nobody says their favorite
03:55album is great because it took two weeks to produce. In this sense, the emotional impact matters
04:00more than the production speed. Which brings me to my next point. Some of gaming's greatest
04:06moments came from people obsessing over details. For example, Arthur Morgan's journey in Red Dead
04:12Redemption 2, the bloody Baron questline in The Witcher 3, and all those amazing relationships
04:18between characters in Baldur's Gate 3. These experiences feel meaningful because human beings poured
04:25years of thought and emotion into them. But then you can say, AI can do this if you feed enough
04:30data
04:31into it. And yeah, you can say, I can imitate patterns, but it doesn't have experiences, memories,
04:37frustrations, passions, or personal perspectives to express. Will that be a thing in the future?
04:43Well, I don't know, maybe, but as of right now, it's a no-go as far as I'm concerned. Okay,
04:48so I talked
04:49about big games that we all know, but what about indie developers? Well, indie developers and small
04:55teams who simply don't have the resources of a CDPR or Rockstar are definitely going to rely on AI
05:00heavily. In that sense, AI could democratize game development by allowing one or two people to
05:06accomplish things that previously required dozens. Not to mention, it can also significantly reduce
05:12development time as well. And that aspect is exciting, because some amazing games could emerge
05:18from creators who otherwise never would have had a chance. So basically, the problem isn't AI itself,
05:24it's the pursuit of replacing people entirely. Because companies have always sought to lower costs
05:30and increase output. And that's exactly what AI offers. If you know a bit about economics,
05:36the biggest expense for any company are the salaries. And if you reduce the salaries, you immediately
05:42increase the profits. And investors love that kind of efficiency. But history shows that
05:48cheaper production doesn't necessarily produce better art. Take Hollywood, for example. They can
05:53generate endless sequels and franchises, but audiences still celebrate exceptional movies.
05:58Music production software, for example, became accessible to everyone, but truly memorable artists
06:04remain rare. I mean, I, a common pleb, I can start doing this music production bullshit, but I will never
06:11have that thing that pro artists have. Because simply put, I'm completely retarded when it comes to music.
06:18However, my point here is that the ease of creation doesn't eliminate creativity. It made originality
06:24more important. So pretty much when you listen to my rambling, my stance when it comes to the AI is
06:30pretty
06:30much in the middle. I am not for AI 100%, but also I'm not against it. But I know one
06:37thing. A future where
06:38studios prioritize volume or revision is never a good one. Imagine hundreds of games designed by
06:45algorithms analyzing engagement metrics. And then they optimize to maximize retention and spending,
06:51constantly chasing trends instead of taking risks. To me, that sounds less like an artistic medium and
06:57more like a content factory. You gotta understand, the greatest games often come from weird ideas and
07:03passionate creators willing to fail. And those things are hard to quantify and impossible to optimize
07:09perfectly. For example, if we made every single game based on, I don't know, metrics and whatnot,
07:16then Mugenics would never be a thing. And people just adore that freaking game. It's insane. So you might
07:22ask yourself, can AI ever make something like that? And I think the answer is pretty much obvious. In any
07:29case,
07:29I don't think fully AI-generated games will replace human-made games any more than synthesizers
07:35replace musicians or cameras replace painters. AI-generated games will exist that's 100% accurate,
07:42and some will probably be fun. Maybe some of them will eventually become hits. But when people talk about
07:49masterpieces they'll remember 20 years from now, I suspect they will still be talking about games
07:55shaped by human vision. Like I said before, AI may help build those games, but I doubt it will
08:01replace the thing that gives them meaning. And at the end of the day, I think that's ultimately what
08:07Nowakowski is getting at. Or at least I hope that's what he is getting at. Just because something can be
08:13automated doesn't mean automation is the destination. Sometimes the value lies not in how quickly something
08:20was made, but in why it was made in the first place. And that's basically the news. Thanks very much
08:26for
08:27watching, and as always, like, share, subscribe, comment, all that good stuff. And that's it from me, until the next
08:33one.
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