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Events That Changed Australia - Season 1 Episode 4 - The Birth Of The Bogan
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00:04The Aussie Bogan
00:05Cheers boys!
00:07is the most unlikely cultural icon you can imagine.
00:11Probably not very sophisticated.
00:14Only Jim I go to is Jim Beam, that's about him.
00:17They are a little bit wild.
00:18Go Sydney, Sydney!
00:20One lunar ticket at a time, thank you.
00:22And yet, Bogan sits at the heart of our Australian identity.
00:26I mean, how did that happen?
00:28Yeah, mate.
00:31For much of Australia's history, we struggled with an identity crisis.
00:36My family came from Britain many moons ago, you know.
00:39There was a cultural cringe.
00:41And so you really wanted to be seen to be more British than not.
00:45Because that's how it ought to sound.
00:47Aussie Bogan's have helped us dismantle our cultural insecurity.
00:53So many Bogan's crossed the journey of Australia.
00:55I'll slip an extra shrimp on the barbie for you.
00:58Paul Hogan was the original Bogan.
01:02G'day, Paul.
01:02G'day, love.
01:03Shay Morn.
01:04It's beautiful.
01:05Steve Irwin.
01:07G'day!
01:08Bob Hawke.
01:09I've made no attempt to hide my character.
01:14The story of the Bogan.
01:15Have you ruined your shoes?
01:17Oh, yes.
01:18Is about Australia accepting.
01:20You look a little dodgy.
01:21You think so?
01:23Who we are.
01:24Australians are fairly, which is a great Aussie word.
01:28There's a little bit of Bogan-ness in all of us.
01:31Show us here!
01:44For much of Australia's history, we struggled with an identity crisis.
01:50Today, the modern city of Sydney has risen from that first miserable penal colony.
01:57There was an enormous amount of shame and embarrassment of our convict roots.
02:03If you had convicts in your background, you didn't talk about it.
02:07It wasn't, you know, it wasn't a fun thing to do on annchesty.com.
02:10Oh, I've got a convict.
02:12Nobody wanted associations with that.
02:14Pop-out trade.
02:15And so you really wanted to be seen to be more British than not.
02:19My family came from Britain many moons ago, you know.
02:22I proposed to deliver it to you in the Latin, because that's how it ought to sound.
02:27But at the heart of all this, it felt like we were living a lie.
02:34Because simmering below the surface was this raw and rich Australian culture and identity.
02:43So what we were waiting for, or who we were waiting for,
02:48was someone to stand up and speak and be who we really were.
02:53G'day.
02:54My name's Paul Hogan.
02:56And don't get between me and the viewers, Buffett.
02:58Fair go.
03:00Paul Hogan was the original Bogan.
03:08Paul Hogan, to me, is pretty much an Australian icon.
03:11You know, he worked on the Sydney Harbour Bridge.
03:13He's a hard-working, like, salt-of-the-earth Australian.
03:18In 1971, he went on a TV talent show called New Faces.
03:25And he won.
03:26And from that point on, this character called Hogan just burst onto our screens.
03:32Well, I said, you better start her up, son. You're the mechanic.
03:35You know, I can't start her up. It's not my job. I'm on the drive.
03:37A bit of hard work. Doesn't scare me, mate.
03:39That's the boy.
03:42The Paul Hogan show was just huge, phenomenal in Australia.
03:48People loved him.
03:50They saw themselves reflected in his antics.
03:54See this shirt? This shirt used to be white.
03:56I wear this all the time. It'd be bright open.
03:58I was little when Paul Hogan was on TV, but I do remember it was a big event.
04:02You know, he's an incredibly screened, charismatic guy.
04:06By the way, George and I are doing this without make-up.
04:09And that's sort of like working without a net, isn't it?
04:12Which one's the prettiest? Me or George?
04:14Look at his Ben Hooter.
04:16And his sketches often featured characters,
04:19the kind of blokes that you'd bump into at the pub.
04:21I've been on compo since 1967.
04:26Crooked back, um, migraine of piles.
04:30What Hogues did was hold up a mirror to Australia
04:33without the cultural cringe.
04:35And Australians liked what they saw.
04:39Hogan's a 1975 builder's labour Australian.
04:41And a bit of a character.
04:43I'm not saying that every Australian's like that
04:45or even that every Australian's got a bit of Hogan in them.
04:47But there's plenty of Hogan's out there in the pubs.
04:49And I tell you what, they're all right.
04:51My dad's just like Paul Hogan.
04:54Like, for real.
04:56G'day Dad, how are you?
04:58Yeah, he's very good now. He has something that he wants to say.
05:00I just can't believe how big Alison's shoulders are getting.
05:03But I guess it had to happen from Carrie and Carl this long.
05:06Oh!
05:06Boom!
05:09Like, you know, we've all got a hoax in our life.
05:16Golly, there's so many people to thank.
05:18Mr Whippy for a lend of the coat.
05:24Every Aussie factor that he portrayed on TV, he is like that.
05:28He was magic enough to sort of somehow be himself on TV and be funny.
05:32I thought I was getting the gold one.
05:36Paul Hogan revealed a side of our identity that we'd been hiding.
05:43And it sparked something of a chain reaction.
05:50Australia, what's your favourite sport?
05:52Football.
05:53Snack.
05:53Pies.
05:54Animal.
05:54Kangaroos.
05:55And what's your favourite car, Australia?
05:57Holden.
05:58Football, meat pies, kangaroos and holding cars, I think, was Australia.
06:02We love football, meat pies, kangaroos and holding cars.
06:06The Bogan culture kind of relies on most of those listed in that TV commercial.
06:12Football and meat pies, kangaroos and holding cars.
06:16Makes sense to me!
06:17In the 70s, we really embraced Bogan.
06:21In our popular culture.
06:24Cock that, you rotten pommy bastard.
06:26I was pretty little when it came out, but I do remember Barry Mackenzie,
06:29who was played by Barry Crocker.
06:30Go and stick your head up a dead bear's bum.
06:32No, he was kind of always pissed and really inappropriate.
06:36Hey, what a colossal bit of skirt.
06:37Pretty funny, actually. I thought it was pretty funny.
06:39It was dry as a dead dingo's donger.
06:41So pioneering comedians like Paul Hogan or Barry Crocker
06:45playing the character of Basil Mackenzie.
06:47Geez, no shade out.
06:49Gave us this template for the crass, unsophisticated Aussie bloke.
06:54But we had never seen a Bogan in a position of power.
07:01Until Bob Hawke came along.
07:03If they are going to withhold supply,
07:06they should take notice of the fact
07:08that the Australian Trade Union movement
07:10may very well think about withholding supplies from them.
07:13Bob Hawke came from the union movement.
07:16It's been a difficult and at times complex week
07:19for the ACTU Congress.
07:21He was a household name even when he was ACTU President.
07:25Mr Hawke, how much credence do you place in public opinion polls?
07:29I don't think they can ever be absolutely accurate,
07:31but you can't discard them.
07:33How do you react to the fact that this morning
07:34indicates that your popularity has risen beyond all expectations?
07:38That's not a bad public opinion in poll.
07:41Bob Hawke was actually an incredibly sophisticated, educated man.
07:47But he was a Bogan.
07:48As head of the trade union movement...
07:50And we'd never seen a bloke like Bob Hawke before.
07:54...with a recklessness just about unprecedented.
07:56He was a huge contrast to Malcolm Fraser,
08:00who's kind of this genteel squatocracy.
08:04There's been a pretty severe drought in many parts of the country
08:07and having that in mind, I think prices have held up very well indeed.
08:12Possibly what Malcolm Fraser was not anticipating
08:15was just how popular a bloke like Bob Hawke was.
08:20Voters seemed keener than usual today to get their votes in.
08:23And come the 1983 election, Hawke had a landslide victory.
08:29The result became obvious just before midnight.
08:31Bob Hawke, the new Prime Minister,
08:33emerged at the national telly room with wife Hazel.
08:36He greeted the thousands who cheered him with these words.
08:39I want to thank all the people of Australia who voted for us
08:42and I want to tell all the people of Australia,
08:44however they voted, that it's a government for all the people.
08:48Bob Hawke, in that kind of roustabout, blokey way,
08:53he tapped into a certain kind of nationalist pride
08:55that we want to have in our leaders.
09:01When victory finally came, it was pandemonium
09:04as Australia too crossed the line.
09:07Prime Minister Bob Hawke turned up to join in the celebrations
09:11and was quickly swept away in the elation of the moment.
09:14It's just indescribable.
09:16I'm grounded champagne.
09:18And the absolute euphoria that Hawke showed
09:22when Australia won the America's Cup.
09:24It felt like we were all in this together.
09:26I tell you what, any boss who sacks anyone
09:29for not turning up today is a bum.
09:32We ate that up.
09:35I think you've got consensus on that, Mr Prime Minister.
09:42Bob Hawke really owned who he was.
09:46I'm going to really let my hair down and have a,
09:48as I say, a double dash of lime in the mineral water.
09:51And that gave permission to everybody else to be who we are.
09:55If we're going to be a nation of zombies,
09:57we might as well declare it a national holiday anyway.
10:031980s was an explosion of Australian culture.
10:09We discovered the magic of Men at Work,
10:12an incredible band featuring the wonderful Colin Hay,
10:15and their smash hit, Down Under.
10:19Lots of fun, had that reggae influence,
10:22incredibly well played by a great band.
10:27It's still an awesome tune decades later,
10:31and it makes me proud to be Australian.
10:40Suddenly, we started to see Australian culture
10:44reach out more into the world.
10:51It started to become, like, possible that we could be
10:53this independent country, proud of who we were.
10:59Instead of our country being this place
11:02at the other end of the earth,
11:04it showed we were our own nation.
11:06So here we are, this little nation,
11:08we want the whole world to pay attention
11:10and to come and visit us,
11:11and so who do we throw out to represent us?
11:14America, you look like you need a holiday.
11:18A fair dinkum holiday.
11:19In the land of wonder.
11:21The land down under.
11:35By the 80s, the cultural cringe faded.
11:40It was a turning towards things
11:43that previously we'd been a bit embarrassed about.
11:46Being unsophisticated, being ochre,
11:49and suddenly feeling like that's quite a good thing.
11:51Finally, we were comfortable enough
11:53to reveal our true selves to the rest of the world.
11:56Shuttle control.
11:58This is a rural tracking station, Australia.
12:00But how would the rest of the world
12:02see the real Australia?
12:04Australia offers a zoo full of the world's
12:06more colourful creatures,
12:07the kangaroo, the wombat and the koala.
12:09Now consider Australia's latest exotic exploit.
12:14America, you look like you need a holiday.
12:17A fair dinkum holiday.
12:19In the land of wonder.
12:21The land down under.
12:23Who do we throw out to represent us?
12:26Hoag's in his little shorts and his little tank top
12:29and on the barbie.
12:31Come on.
12:32Come and say g'day.
12:33I'll slip an extra shrimp on the barbie for you.
12:36Throw another shrimp on the barbie
12:37was really that trigger moment
12:40for Australia announcing itself brashly
12:43with that broad accent, no apologies,
12:45here we are, get used to us.
12:47Now there's a few things I've got to warn you about.
12:49Firstly, you're going to get wet.
12:52Because the place is surrounded by water.
12:54Oh.
12:55And you're going to have to learn to say g'day.
12:58Because every day is a good day in Australia.
13:01G'day Paul.
13:01G'day love.
13:02And I love the way they thought,
13:04what is it that makes Australia unique
13:09and somewhere where people would want to visit?
13:12And it was the people.
13:14Of course you'll have to get used to some of the local customs
13:16like get a suntan at a restaurant,
13:19playing football without a helmet
13:20and calling everyone mate.
13:22Thanks mate.
13:23She's right mate.
13:24I think the Paul Hogan ad was huge for Australia
13:27because it showed we were different from the Brits.
13:29We were not as uptight
13:30and it showed we had a great sense of humour.
13:34Apart from that, no worries.
13:36You'll have the time of your life in Australia.
13:38Of course we talk the same language.
13:40Although you lot do have a funny accent.
13:42The Paul Hogan ad embraced the Bogan
13:46and he said to the world,
13:49we're here and we want you to come and hang out with us.
13:52Come on.
13:52Come and say g'day.
13:54I'll slip an extra shrimp on the barbie for you.
13:57Come and say g'day.
14:02I think the Paul Hogan ad changed everything.
14:06And it was incredibly brave
14:08because we had never shown ourselves to the world like that before.
14:13I don't think anybody expected the world to love Hoag's the way that we did.
14:28Campaigns being hailed by the ad gurus of Madison Avenue
14:31has the most successful travel promotion ever, anywhere.
14:36Phone inquiries from instant Hogan fans from LA to New York
14:40are already running at around 3,000 a day.
14:43When the ad ran in America, it was a phenomenal success.
14:47I see a lot of Americans missing around this country.
14:50They must be flocking down there.
14:52They're down there in their millions.
14:54We weren't invited to the world party.
14:56We gatecrashed the world party.
14:57And we've been hanging out on their couch ever since.
15:00You recognise this guy?
15:01Ain't that the dude on the commercial web?
15:04They'll be saying, hey mate.
15:05Hey mate, that's it, you've got it.
15:07We love it when we get attention from countries
15:10that we think are better than us.
15:12And at that stage we thought America was better than us.
15:15It's like being the quiet kid in the class
15:19and suddenly the cool kid wants you to sit and have lunch with them.
15:22Like that's what it was like.
15:23He doesn't look, what is that, an Aborigine?
15:27No, he's not an Aborigine, that's true.
15:33That trip on the Barbie ad was a game changer
15:36for Australian tourism.
15:37Americans love him.
15:39But Hoag's was just getting started.
15:41And the next thing you know, we heard word of a movie.
15:54Last night in Los Angeles,
15:55this group saw a sneak preview of the movie
15:57and all that talk about Americans not getting the jokes,
16:01not understanding the accents was wrong.
16:03It's from a madness picture.
16:04The script, the story was really very nice.
16:07I thoroughly enjoyed it.
16:09I reckon it says a lot that Crocodile Dundee
16:11is still the most successful Australian film ever made.
16:15And that people are still watching it today.
16:17Hoag's himself couldn't have scripted a more fitting world launch.
16:21Hoag's was talented, absolutely talented,
16:24but that was just the right role for him at the perfect time.
16:34Crocodile Dundee lit the fuse for the Australian film industry.
16:38And then that started something.
16:39Then all of a sudden we're sending out Priscilla Queen of the Desert,
16:43Strictly Ballroom, dead calm.
16:47These movies held up a mirror to who we are.
16:50And we could see ourselves just common people with big hearts.
16:56Muriel's Wedding is a great film because there's a real depth to it.
17:01There's tragedy. There's heart.
17:03I'm married! I'm beautiful!
17:06My favourite scene in Muriel's wedding
17:08is something that I actually quote quite a lot,
17:10especially when I need to get out of somewhere real quick.
17:13See you, Mum.
17:15And she gets in the car saying goodbye to everyone
17:17and she just hangs out the window.
17:19Goodbye, Mum!
17:21Even when I'm at the Macca's drive-through,
17:22they're like, have a nice day.
17:23I'm like, goodbye.
17:24Goodbye, Macca's at Yaguna.
17:25Goodbye.
17:26Love it.
17:29Why they were so extraordinary is that we loved them,
17:32but the world loved them.
17:33And that doesn't always happen.
17:35We're English!
17:39The whole thing was this cultural arrival for Australia.
17:45I think the term bogans used to be a source of shame,
17:50but that started to change
17:52and we started to say, well, this is who we are.
17:55How many times do I have to tell you,
17:57green is not your colour?
18:00We'd arrived at this place of cultural confidence
18:04through comedy.
18:05That's the worst act I've ever seen in me life.
18:07He's a dog and he's a bloody magic.
18:11Entertainment.
18:12Ta-da!
18:13Through politics.
18:15Hey, look at this side.
18:17Hey, how about that?
18:19And that set things up perfectly.
18:21In the world of sport,
18:24for one of our greatest bogans.
18:32It's beautiful, mate.
18:45I think Shane Warne, love him, of course, was the ultimate Aussie bogan.
18:52No heirs or graces.
18:54He was just unashamedly himself.
18:57It's beautiful, mate.
18:59So Warne was this poster bogan, this pin-up bogan.
19:03He's got the bleached blonde hair.
19:05He's got the swagger.
19:07He's got the diamond earring.
19:08Loves a drink.
19:10I mean, he's the bogan from central casting.
19:12When he first made it into the Australian test side,
19:15there were plenty of knockers.
19:17Those who thought Shane's love of a good lark
19:20meant he wasn't made of the right stuff.
19:23I was a bit of the lad, I suppose, yeah.
19:25I used to like the good times and a bit of the nightlife
19:28and all that sort of stuff.
19:29He really is the people's hero.
19:32At the ripe old age of 23,
19:34Shane Warne has now been a match-winner for Australia
19:37against Sri Lanka, New Zealand, the West Indies and England.
19:42But one thing about Shane, though,
19:44he did push the limits of what was acceptable.
19:49Shane Warne's career can be broken into three categories,
19:53wickets, weight and controversy.
19:56What he was doing behind the scenes was shocking.
20:01It made us question, how much would we tolerate?
20:06Dodgy texts and late-night parties and big boozy sessions.
20:11Look, Warne, I don't know if we want to be talking about this
20:13before breakfast because it's just slightly disturbing,
20:15but he's been caught out in another sex scandal, unfortunately.
20:18Shane Warne, he had a lot of drama.
20:21A lot of things happened with him.
20:24I'd like to say that I'm absolutely devastated.
20:32Shane Warne, you know, had his scandals.
20:34He also had his problematic behaviour.
20:37Shane, do you have anything to say at all?
20:38But we loved him for it because he embodied that imperfect hero idea,
20:46which again is quintessential to the Australian Bogan concept.
20:50I want to try to find out what triggered a chubby, red-headed,
20:54cheese-sandwich-eating youngster to take up leg-spinning.
20:58Well, now I'm toned and an elite athlete.
21:01I still like cheese sandwiches.
21:03I've got blonde hair.
21:04We ignored his flaws and we focused on the good knock about Bogan
21:08that Warne was.
21:10You know, the guy could get around in a diamond earring,
21:14drinking Midori and lemonade,
21:17and we still thought he was cool Bogan, right?
21:21We all loved him.
21:23Then I'll sit back and have a few quiet beers
21:25and try and weigh it all up and work out what the future holds.
21:30Australians show a lot of tolerance for sometimes poor behaviour.
21:34They see themselves in these characters.
21:36They're very relatable and they come with pluses and minuses as well,
21:41like all of us do.
21:42I'm thankful for the people who have helped me through all this.
21:45It's been amazing.
21:52As we celebrate the Bogan,
21:54we also ask the question about where is the line?
21:58What's acceptable and what's not on?
22:06Corey, thanks for joining us.
22:07The only question that I can think to ask is what were you thinking?
22:12Corey Worthington will haunt me till the day I die.
22:17Um, I wasn't really.
22:22Did your parents say you could have a party?
22:25Um, no.
22:27On the day of the party,
22:29it was big news in Melbourne
22:32because it was completely out of control.
22:35500 people turned up,
22:37the air wing of the police force,
22:39the dog squad.
22:41They were climbing over people's cars.
22:43They were urinating into people's gardens.
22:47People said their children were terrified.
22:50What have your parents had to say, Corey?
22:53Um, I haven't really talked to them
22:54because every time they call I don't answer
22:56because, yeah, they probably tried to kill me.
22:59Corey was a Bogan who'd just taken it too far
23:01and I just went for it.
23:04Why don't you take your glasses off so we can see you?
23:06And then apologise to your neighbours for frightening them.
23:10Uh, I'll say sorry but I'm not taking off my glasses.
23:13Why not?
23:14Because they're famous.
23:17Because your glasses are famous.
23:19Yeah.
23:23When the journalist told them to take your sunglasses off
23:25and he told them to go f*** yourself in his way,
23:28people loved it and he became, like, really popular
23:31and he went viral.
23:36If you do claim any kind of Bogan sensibility,
23:39you must have a healthy, disrespectful authority.
23:42That's a classic Australian thing.
23:43Okay, Corey, we've got to wrap this up
23:45but what would you say to other kids
23:47who were thinking of partying
23:48when their parents are out of town?
23:51Get me to do it for you.
23:53That's the day I got old.
23:55Get you to do it for you.
23:57Not don't do it.
24:00Nah, get me to do it for you.
24:02Best party ever so far.
24:03That's what everyone's been saying, so...
24:05I've interviewed Beyonce and Prince William
24:07and seven Australian Prime Ministers
24:09but Corey Worthington is the one that will be in my obituary.
24:14Well, we've got to go
24:15but I suggest you go away
24:16and take a good, long, hard look at yourself.
24:19I have.
24:20Everyone has. They love it.
24:32What's the parent status of your driver's licence?
24:35Aussie bogans have a notoriety for being risk-taken.
24:51And a lot of it is hilarious.
24:57But there is a limit to what the public is prepared to accept.
25:02See that? Take it later again!
25:05And one of our greatest bogans found out the hard way
25:08that some kind of behaviour just won't fly.
25:14Right, you'd have no idea of knowing where he is.
25:17In fact, where is he?
25:19Like a...
25:19Oh, there he is!
25:22You're either sitting in your chair like this going,
25:24my, my goodness,
25:26or you're on, you know, going like this,
25:27watching the telly.
25:28There's nothing more Aussie than Steve Irwin
25:31and his khaki shorts and his outfit there,
25:33mucking around with a crocodile.
25:39Ticking all the kind of expectations
25:40of other countries about Australia,
25:42like Crocodile Dundee.
25:43Erwin was the real Dundee.
25:45You know what? I'm really lucky.
25:47All I've got to do is be me.
25:48I don't have to act.
25:49I don't have to bung anything on.
25:51I've just got to be me.
25:52And just, and people love it, you know?
25:54Like they're really being educated about wildlife
25:56and yet they're scratching their head going,
25:58is that guy crazy?
26:00I think Steve Irwin was such a legend here
26:02and internationally because he had such a passion for life
26:06and for like, you know, wildlife as well.
26:08I've been put on this planet to protect wildlife
26:11and wilderness areas,
26:13which in essence is going to help humanity.
26:15G'day!
26:16That's you going,
26:17it shows you it's teeth.
26:19When Steve played cat and mouse with these big crocs...
26:22Next one, next one, we're going.
26:24We loved it.
26:26Because he understood the risks about his own safety.
26:30Can I give Monty a big kiss?
26:32Nah, you can't.
26:34I'd love to.
26:35I'd like to kiss him right on the lips.
26:37But then in 2004,
26:39he did something that it was almost hard to believe.
26:46Steve Irwin is the consummate publicity hunter,
26:49but he never in his wildest dreams
26:51thought that this stunt with his month old son
26:53would come back to bite him.
26:55Watch him, watch him.
26:57And look!
26:59Good boy, Bob.
27:00When Steve Irwin dangled the kid with the crocodile...
27:05I mean, look, you really want to get that close
27:07or get your kids' clothes to him.
27:08I don't know.
27:09His actions prompted howls of outrage.
27:12It shows that sometimes things could go too far.
27:15That there were limits to how far
27:17Australians would embrace that bogan characteristic.
27:20It provoked worldwide condemnation
27:23tarnishing his star power in America.
27:25It seems in the name of entertainment
27:27to put your child at risk
27:29was a fairly foolish thing to do.
27:33And at the same time,
27:35around this backlash,
27:36Irwin was in the running for Australian of the Year.
27:39And Steve was so loved,
27:41he could still have won it,
27:42but he withdrew from contention.
27:47The Australian of the Year for 2004 is Steve Waugh.
27:54And that was such a controversy,
27:55they gave it to Steve Waugh.
27:57It's well known, Steve Waugh's a champion.
27:59I think maybe we should have given it to Steve Irwin anyway,
28:01because he was a real cultural ambassador.
28:04From Canada, Steve.
28:04From Canada? Whereabouts?
28:06Everybody loves you back there.
28:07They do? They do. In Canada?
28:10People overseas would know Australian stuff
28:13because of Steve Irwin.
28:14Now that you've got that Goanna on your shoulder,
28:17you'll be a Goanna lover for the rest of your life.
28:19All right, I'm hooked.
28:20Steve was so loved.
28:22That's the ticket, mate.
28:24And the Australian Council were determined
28:27to give him the award the following year.
28:30Here. Look, look, look.
28:31But, tragically, that wasn't to be.
28:36Good evening.
28:37The controversial but much-loved crocodile hunter,
28:40Steve Irwin, has been killed
28:42in a freak accident off far north Queensland.
28:45It was the hug.
28:46The entire nation has felt like giving the Irwin family.
28:50And the courage and poise of a little girl
28:53stopped us in our tracks.
28:56My daddy was my hero.
28:58He was always there for me when I needed him.
29:02The outpouring of grief was really profound.
29:06We lost someone who, for many of us, was an absolute hero.
29:105,000 people packed the crocoseum.
29:13Many had never even met Steve, but everyone felt like a friend.
29:18Steve's send-off could not have been more appropriate.
29:21Steve's ute was loaded up for its final journey.
29:24The last thing on, his beloved surfboard.
29:27There were swags.
29:29There were surfboards.
29:31It was like the bloke was off to Bogan Valhalla.
29:34A simple Aussie boy who dreamed of changing the world.
29:38And in his own special way, he did.
29:41Irwin stayed authentic, Bogan.
29:43Right until the end.
29:47Bogan Valhalla.
30:06Australians love authenticity.
30:08What you see is what you get.
30:10And that's part of the charm of Bogan's.
30:12You look like you've got reasonable guns.
30:14You've been working out in the gym.
30:15You look reasonable, buddy.
30:17Mate, I don't go to the gym.
30:18I haven't been to the gym in years.
30:19The only gym I go to is Jim Beam.
30:21That's about it.
30:24Australians are looking for what's true blue, what's authentic,
30:27what's the real deal.
30:31We celebrate you.
30:33And the moment something smells fake,
30:37we turn on that in a heartbeat.
30:42From Paul Hogan and shrimps to Delta Goodrum and Ritchie Benno,
30:47we've tried almost everything to encourage tourists.
30:51They tried to kind of recreate the shrimp on the barbie kind of ad with
30:54Lara Bingle.
30:56We've saved you a spot on the beach.
30:58And we've got the sharks at the airport.
31:01This latest $180 million campaign features the blunt approach.
31:06The very blunt approach.
31:08So where the bloody hell are you?
31:13Where the bloody hell are you?
31:15It didn't quite work.
31:18You can't just put a chick in a bikini and think people are going to come to Australia.
31:24She doesn't look like the sort of person who would say,
31:26where the bloody hell are you?
31:27She doesn't look like anything that she's ever said in her life.
31:30It's a very common word and I think it's fine.
31:35So I don't know, it didn't feel very genuine.
31:37Whereas the shrimp on the barbie thing, you know,
31:40it did feel like the real thing, you know.
31:42I think that's why it was more successful, you know.
31:44We got the ruse off the green.
31:47I think the number one part of being an Australian,
31:50and particularly in the Bogan context, is to be authentic.
31:54That's the lesson from that ad.
31:57We poured you a beer.
31:59Australians are really good at keeping each other honest
32:01and making sure that we're not fake.
32:04And if somebody does try that on, we all notice it straight away.
32:09So where the bloody hell are you?
32:12But there was one bloke who thought that the whole campaign was a shoo-in.
32:17When we've invited people around to our place
32:19and we've been waiting for them to come and they haven't shown up yet,
32:22we usually get on the phone and say,
32:23so where the bloody hell are you?
32:25And hence the nickname, Scotty from Marketing.
32:28It totally conveys the message with where the hell are you
32:31or where the bloody hell are you?
32:32And so we're just celebrating the fact
32:34that the campaign's got off to a great start.
32:38Funnily enough, he didn't last that long in the job after that campaign.
32:49Have a beer while we're going, Tim.
32:51Great to have you back, old friend.
32:55Once upon a time, I think Bogan was an Anglo term exclusively.
33:02But what's taken place over the last 15, 20 years
33:09is that Bogan is something that can be embraced
33:13no matter what your culture.
33:21If we strip the idea of the Bogan back to its core values,
33:25it's actually quite an inclusive concept.
33:29And I love the idea that there are elements of our migrant populations
33:33that are flying that Bogan flag so hard.
33:41The Wong Boy movie was very timely, you know.
33:49What it did culturally was great.
33:50It acknowledged Greeks and Italians
33:52and all those migrants that had come
33:53and, you know, I'm one of them.
33:54Well, if that's what they were going to call me,
33:58that's what I was going to be.
34:00In the early 2000s, they were becoming more multicultural
34:02and there was a lot more room for different kinds of people
34:06to represent the things that, once upon a time,
34:10only Paul Hogan represented.
34:11I think every show that I've done,
34:13I try and show what I see of Australia.
34:17And so, when we did Fat Pizza,
34:18it was a mix of different people.
34:20It was Bogans and this person from Asia
34:22and it was just...
34:23That's the Australia that I saw.
34:25Fat Pizza is another example of the multicultural Bogan.
34:31Most of Paul Fenwick's characters were unemployed,
34:36anti-authoritarian.
34:37What? Is it illegal to have a rocket in your backyard?
34:40Irreverent.
34:42Has anyone ever told you you're quite tall?
34:46Another one would be Super Wog.
34:49Happy Australia Day.
34:52Through his sketches on YouTube and stuff that he does,
34:54I think that's like a more modern version of a Bogan.
34:57I feel Australian today.
35:00More Australian than I have ever been.
35:03Yes, I'm Australian included.
35:04And the way that multicultural Australia has embraced Bogan,
35:09it shows that it's become a real part of Australia's modern identity.
35:14Now you've got, you know, all my gronks in my area,
35:16we're all on jet skis, bro.
35:18We're all fishing, doing all of that stuff.
35:20And these days, bro, we're all Bogan's.
35:25Well, who doesn't love a good mullet?
35:27That's the question we posed you in our very exclusive Today Show poll.
35:32Are mullets sexy?
35:38I think being called a Bogan now, it's definitely a positive.
35:43You know, as we've seen lots of football players embracing the mullet.
35:47They don't love his haircut.
35:48I just want to clarify that on the record.
35:50It's almost like hipster, which was very cool.
35:54Now it's cooler to be a Bogan.
35:57First 10 subscribers, gets a rub sunscreen.
36:00Up my arse crack.
36:02What is a Bogan?
36:06Well, you're bloody looking at two.
36:09Hey, it's bloody Bawley!
36:11How are you, mate?
36:12What's that?
36:13Mate, you bang like a bloody dunny door in a hurricane!
36:35One of the biggest threats that's facing the Bogan today is just how we are saturated with content from the
36:43US, from the UK.
36:44I am in complete command of the cockpit.
36:47Are you ready for the screaming fans?
36:49Oh yeah, it'll be fun. We've never done a video live like this.
36:53It risks diluting what it is to be Australian.
36:59But ironically, you only need to look at some Aussie creators on social media.
37:07To know just how cherished it remains to be Australian.
37:12Hey, it's bloody Bawley! How are you, mate?
37:15What's that?
37:16Social media is a blessing and a curse for lots of reasons, but in terms of showing real Aussie Bogan,
37:22the Bogan flavour is still alive, thanks to social media.
37:25That was quick!
37:26Yeah, mate! Naughty to f*** spiders!
37:29There's definitely people that we know that are more Bogan than us.
37:32Yeah, for sure.
37:33I think, you know, we rock the mullets.
37:34Like, normally I'm just wearing socks because it's bloody cold.
37:37But normally I'm wearing no shoes or thongs, we both are.
37:39Neither of us are wearing undies.
37:40Yeah, no undies actually. Yeah, not wearing undies right now.
37:43They charge like a bull in a china shop. Fair dinkum.
37:47How's the bloody day on it?
37:48The culture of Boganism is kind of slipping in the country, right?
37:52As creators, we're like trying to be the modern-day Paul Hogan.
37:55We're trying to promote Australia and by being a Bogan is the best way to do it.
37:59Oh, are you guys British?
38:00No, we're Australian.
38:02Oh, good eye, mate. Let's put another shrimp on the barbie then, yeah?
38:06He's accent shit.
38:07We don't sound like that.
38:08Kinda do sound like that, mate.
38:09Sorry. Are you Australian?
38:11Hey, right I am, bro. Let's get some shrimp on the barbie.
38:14Hey, that's what I said here.
38:15Over and on.
38:16Over and on.
38:17Let's go.
38:18Yeah, alright.
38:19Kangaroos are weird.
38:19We now have our own image internationally after Paul Hogan's work and a lot of other people's work,
38:25so now we can be who we are as Australians.
38:27Mm.
38:28You reckon that was racist?
38:30Yeah, I don't know, mate.
38:31Hey, are you guys British?
38:38Celeste Barber is another modern-day Bogan on social media.
38:45The majority of her stuff was taking the piss out of herself, really.
38:55There's nothing more Aussie than that.
38:59My daughter brought you home for dinner!
39:01I'm spitting you, man!
39:02Now get in the f***ing bike lane!
39:04I am in the bike lane!
39:05Get up, get up!
39:05Where social media is kind of a plus, at least for Aussie culture, is that there's some real
39:10stuff out there, like the inspired unemployed.
39:13Mate, you really know how to piss me off!
39:14What? I haven't done anything.
39:16That's the f***ing problem!
39:17It's just the flavour of Australia that you don't see on TV very often.
39:24Holy shit!
39:35Australian identity has come a long way in the last 50 years or so.
39:43I think young people would be shocked today to think that we ever were embarrassed to be Australian.
39:49It is the most beautiful piece of sculpture and lovely artwork, and I like to get down to the nitty
39:53-gritty of it.
39:54It may be embarrassed's too strong a word, but there was a cultural cringe.
39:58And of course, if it's night time, we would have to have a luminous dial.
40:03But in the 21st century, people know Australia now.
40:08You can be proud that you're Australian, or that your Australian-ness shines through.
40:13I'm a proud bogan. I grew up in Logan City.
40:16I love the mullet.
40:19I think the term bogan today is part of who we are.
40:24It's almost like if you don't have a little bit of bogan in you, you're a tosser.
40:29You need to have some bogan, or otherwise, who are you?
40:34America, you look like you need a holiday.
40:37And if we look back, it was the Paul Hogan ad that changed everything.
40:42It really gave us permission to be ourselves and lean into it and become proud of it.
40:49We grew in confidence in the 80s, and we never stopped growing in confidence.
40:59Now, we can be sophisticated. We can make great movies.
41:04We can export incredible, creative people to the world.
41:08I mean, this self-confessed bogan from Australia on the bestseller list in New York.
41:14How good!
41:15Thank you, Carl. Thank you so much.
41:17But we love the fact that deep down, we have bogan qualities to us.
41:23You had a bit of a good time, mate.
41:24That's what life's about, isn't it? That's what life's about, mate.
41:28Just getting out there, having fun.
41:30If you want to experience what real Aussie culture is like, you have to meet a bogan at least once.
41:37They are genuinely the nicest and most honest and genuine people.
41:41It's kind of like a silly salmon, cross for your mullet, cross for the worm.
41:45Australians should definitely be proud of their culture.
41:47We're just so different from other cultures around.
41:50You easily meet someone on the street and they become your friend.
41:52You get their number, you know, you probably go have a beer with them that afternoon.
41:57You're just stoked to have someone that's actually genuine and, you know, just real.
42:02What you see is what you get.
42:03We're laid back, easy going, friendly.
42:05Meet anybody and be their best mate.
42:08Take your neighbour's bins out when he's away, all those kind of things.
42:10You look after your mates and your mates will always look after you.
42:13There you go, good attitude, there you go guys.
42:16Australians are unique.
42:18I think they're one of the great peoples on the face of the earth.
42:21I really do believe that beneath the rough and near they're friendly and they're helpful.
42:27And they're fair dinkum, which is a great Aussie word.
42:29And we would be lying if we said come down to Australia and meet Olivia and Mel Gibson.
42:33Because they're not going to meet roughheads like you and me, George, when they get down there.
42:37Thanks, sir.
42:37Tell them the truth.
42:41Nice.
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