- 2 days ago
Category
🎮️
GamingTranscript
00:07Previously...
00:08For your next task, I want you to create a brand-new banking app.
00:12Jordan got the top job.
00:14The bar says a road.
00:15And despite a grown-up concept...
00:18We're around shopping safely.
00:20Hotline.
00:21..had investors on the hook.
00:22We created a pot of gold.
00:25Children can get excited to put in their little pound coins.
00:29Frederick was leader of his pack.
00:31Oh, that is cute.
00:34But trouble on the team...
00:36Like, what are they going to be learning about?
00:37We've got a lot to do. Can we just move on, please?
00:40..sent them barking up the wrong tree.
00:42I guess I'm kind of looking at it more in lines of two- to three-year-olds.
00:46In the boardroom...
00:48All three decided against investing.
00:51Dean was in the doghouse.
00:53You made a big mistake, Dean.
00:55But it was Frederick.
00:56It is regretful that you're fired.
00:59And Keir.
01:00The pitch was the reason that this task failed.
01:03..who were in the red.
01:05You're fired.
01:06Now, ten candidates remain to fight for the chance to become...
01:11..Lord Sugar's business partner.
01:204.30am.
01:23What's the story?
01:25Good morning.
01:26Lord Sugar would like to meet you at Los Mochis in central London.
01:30The cars will be outside in 20 minutes.
01:32Awesome, thank you.
01:34Guys.
01:36Los Mochis, central London.
01:39Michael, get your suits on.
01:41Get in the shower, whatever you need to do.
01:43Oh.
01:43I mean, we're on task eight.
01:45I feel as ready as ever.
01:47Maybe you ought to be with us.
01:49Oh, no.
01:50That's what happens when a 21-year-old lines his own shirt.
02:02So, guys, Los Mochis, any ideas?
02:05That Los gives me some sort of Spanish voice.
02:08You speak Spanish.
02:10I've been just about to speak English.
02:15In the heart of the city, Los Mochis.
02:20Serving up vibrant fusion dishes to get taste birds tingling.
02:36Good morning.
02:37Good morning, Lord Sugar.
02:38Welcome to Los Mochis, where traditional cuisines are given a thoroughly modern makeover.
02:46And that's exactly what your next task is all about.
02:50The global appetite for spicy foods has been growing steadily for decades.
02:56And the market is now thought to be worth £100 billion per year.
03:02One of the UK's favourite spicy products is hot sauce.
03:08So, I want you to create your own hot sauce.
03:12Ooh.
03:12Hot sauce.
03:13You'll have to devise a recipe, brand it, and shoot a TV advert for it.
03:19You'll be pitching your campaign to a panel of industry experts.
03:23And they'll be reporting back to me.
03:26Ultimately, I will decide which hot sauce campaign is the best.
03:33Now, I've decided to spice things up with a team switch.
03:36So, Liam, Emma, and Jordan, please move over to Ascendancy.
03:41And Malika and Dean, please join parallel.
03:51Good luck.
03:52Off you go.
03:52Thank you, Lord.
03:53See you, Lord.
03:54See you, Lord.
03:54See you, Lord.
03:56Teams have two days to hone their own hot sauce and TV ad
04:01before pitching tomorrow to industry experts.
04:05Look at this one.
04:05What's up?
04:06First job.
04:07I love a bit of hot sauce.
04:09Put someone in the hot seat.
04:12Surprisingly, I'd like to go 4pm for this task.
04:14I don't have direct experience in terms of actual creation of videos,
04:18but I've got a pretty good vision in terms of where I see the product going.
04:22I feel quite passionate about that.
04:24I would also like to put myself forward as project manager.
04:26My business is in food.
04:28A lot of my dishes include hot sauces, so I've done recipe development.
04:31Also, for my own business, I've done a lot of advertising.
04:34All right, so I hear what you're all saying.
04:35I think if your kind of general day by day is creating hot sauces
04:39and using them as part of your recipe development,
04:41personally, I've placed my competence with Anissa, but it's really tight.
04:44I think we just need to make a decision.
04:46I feel like Mia should, you know, lead us.
04:48So if everyone else is happy, I think Mia should be project manager.
04:54Mia pushed to be project manager,
04:56but openly admitted she had no advertising experience.
04:59That's a key element of this task.
05:01They overlooked the advertising and just focused on the food.
05:04Thank you, guys.
05:05I do feel really passionate about the vision I have.
05:10So I had an initial concept of just pushing the boat out.
05:13Already running the rest...
05:15I think it's fiery thrill-seekers.
05:18And setting out a spicy strategy, Amber Rose.
05:22I think there's quite a good story that we could sell there.
05:25Yeah, do you not think it's a bit dangerous going for that fiery blow-your-head-off sort of source?
05:29So I guess it might be a slight risk to go down that route,
05:33but in terms of branding and marketing,
05:35I think, you know, solid, strong colours, bold letters,
05:38a really funky name.
05:39I really like that.
05:40I think it's quite sellable.
05:41I really like that.
05:41I think that's going to be easier to market.
05:43Yeah.
05:43So are we all happy with Fiery?
05:45Yes, let's do it.
05:46Let's do it.
05:48So Amber Rose has got it in her mind that she just wants to go for the hottest sauce you
05:51could possibly get.
05:52We're going to be looking to blow people's heads off,
05:54which I don't think is the right target audience, to be fair.
05:57I think the market is there, but I think there's already a lot of hot sauces out there,
06:01and that's where, for me, the experimental side comes in.
06:03We've got to make ours different.
06:05Fiery and experimental.
06:06Let's do it.
06:09If we market ourselves as a gourmet, good quality hot sauce with a medium-level spice...
06:15Firing up her team...
06:16A bit different, a bit bougie.
06:18Project manager, Mia.
06:21Moving nicely onto what do we call ourselves.
06:23Does anyone have any ideas?
06:25I've got a little suggestion.
06:26Subtle spice.
06:28Or spicy and nice.
06:33Okay.
06:33Yeah, it's fantastic.
06:34I'm not sure about that one.
06:36How would you guys feel about umami-mami?
06:38Umami?
06:38What is it?
06:39Umami.
06:40It's a Japanese word.
06:41Yeah, it's just basically, it's a word that just reflects a strong flavor, really.
06:45I like that.
06:45Yeah.
06:45I really like it.
06:46Sounds bougie to me.
06:50For the hot sauce team, I'd be really happy, Dean, if you could lead a sub-team leader.
06:54Dishing out duties.
06:56You and I both like hot sauce in this team.
06:59Amber Rose.
07:01I do appreciate that.
07:03Um, the only thing last task, I was appointed sub-team leader and the only reason behind
07:09it was I had kids.
07:10Okay.
07:10And I felt like this is a bit of a weaker subject as well.
07:12I appreciate what Dean's saying, I'm happy to be sub-team leader on this.
07:16I think, you know, from the two options, I definitely think my value ad will be more in the hot
07:20sauce
07:20team than it will be in the TV ads.
07:22I was a little bit surprised that, um, you know, after Dean was appointed sub-team leader,
07:26he quite clearly didn't, didn't want to step up to the plate.
07:29Um, I'm not afraid of a challenge.
07:31Um, you know, I am clear on what the vision is from, from Amber Rose.
07:34I'm more than happy for you to be sub-team leader.
07:36I'm comfortable with that.
07:37Yeah, sounds good.
07:37Sounds good.
07:40Anissa, I'd love you to be sub-team lead for this task.
07:43Managing her manpower.
07:45I think you've got a really good understanding of what tastes really good.
07:48Mm-hmm.
07:48Meal prep entrepreneur, Mia.
07:51Yeah, I'd personally feel more confident if we went for, like, the South Asian route,
07:54just because of my business being it as well.
07:57Yeah, I think kind of Asian-esque would be great.
07:59So, guys, Anissa, you know, I'm really happy that you're going to be working with Jordan.
08:03Great culinary background, great branding background.
08:06So, we'll see you later.
08:07Good luck.
08:08See you guys.
08:08Good luck.
08:10Let's go.
08:11See you later.
08:1310 a.m., while half of each team start planning TV ads...
08:18The most important thing for me is clear messaging.
08:21..the rest will head to kitchens to create their new hot sauce.
08:27I do feel like Mia kind of just said it's up to me in terms of making the product.
08:31Yeah, I'd agree.
08:33I think she was confident to delegate that to you, given that this is what you do.
08:39East London.
08:40We've got a range of different chilli peppers.
08:43For both teams...
08:44Ranging in spice level based on the Scoville unit.
08:47A lesson in the science of spice.
08:50The Scoville unit is a universal measure of the spiciness of chilli peppers.
08:55Starting with the Scotch bonnet, that's around about 250,000 on the Scoville.
09:00This is the Carolina Reaper.
09:02This has won the Guinness World Record up until 2023 for the hottest chilli in the world.
09:08Oh, wow.
09:09Jordan, can you handle spice?
09:11Of course I can.
09:12Let's find out.
09:13Let's find out.
09:15Chewing over chilli choice to fit their fiery brief...
09:19This is the habanero pepper.
09:21Yeah.
09:21Shall we chop one up?
09:22Yeah, let's chop one up.
09:23Let's see how we get on.
09:24Max and Dean.
09:26Cheers, mate.
09:27Bottom's up.
09:33Oh, that...
09:33Oh, bloody hell, that's hot.
09:40Do we think that's too hot?
09:41Let's try this one and see.
09:43This is the Carolina reed block.
09:44Right, you ready?
09:45You can feel the kick coming.
09:47You can feel it coming.
09:50Oh, man.
09:52Oh, mate.
09:53Oh, wow.
09:54Well, yeah, that's quite hot.
09:55Oh, it's getting worse, isn't it?
09:57Mm.
09:57The instructions were, we go super fiery.
10:00I think we should consider going all in.
10:01You think?
10:02Yeah.
10:02You think?
10:03Oh.
10:06Max wants to make it more powerful, but you don't want it to be overwhelming and be too much,
10:11because at the moment, there's a very fine line, and I feel like we're at the limit.
10:17Sorry, man.
10:19Oh, my God.
10:22I don't think it's that hot.
10:24It's hot.
10:24It packs a punch.
10:26Oh.
10:27So, because we're going for gourmet, it's about premium ingredients.
10:31On the other team...
10:32And what jumps out to me the most is the saffron.
10:36Taking charge of their high-end hot sauce, Anissa.
10:41Saffron's actually the most expensive spice in the world.
10:44Oh, okay.
10:45I think the scotch bonnet is a fruity undertone, but to make it more mellow and get that sweetness
10:50back in, I'm thinking let's add 15 grams of mango and 10 more grams of carrot.
10:54Sure.
10:55I also think we need to add agave nectar.
10:57We have to think of an ingredient that sounds expensive.
11:00Yeah, yeah.
11:01Obviously, this is what you do, so I'm happy for you to kind of enlighten me on the route
11:05you think would be best.
11:06Yeah.
11:06We can give it a go and see how it tastes.
11:08Yeah, because I think what we're going for is something unique and potentially some fusion
11:12in there.
11:14Yeah.
11:15I don't work in this industry.
11:16It's not what I do day-to-day, but Anissa is the chef.
11:19This is what she does in her business, so I'm hoping that she can come up with something
11:22great.
11:25It tastes a bit weird.
11:27I really don't like that.
11:30Back in central London...
11:32Do we suggest it being sort of more like a date?
11:35While Mia's team put hot sauce at the heart of their ad...
11:39I feel like straight away, they just put it on the table.
11:41Yeah, yeah, yeah.
11:42Could zoom in potentially to the bottle.
11:45The constant thing is the bottle on the table.
11:48Yeah.
11:48Oh, I love that.
11:49On the other team...
11:51I can picture like a prison.
11:53Cooking up concepts for their TV advert...
11:55Takes a sip of the bottle and then suddenly is like...
12:00Malika, Amber Rose and Chisola.
12:03And then boom, the gates of that prison room open.
12:07I think that that's a really good idea.
12:10Chisola, if you are down, I would be really excited to have you within the advert.
12:14Acting in there, what do you think?
12:15Listen, I would absolutely love to act in our advert.
12:19I mean, look, I think you are a great actor as well, but I would have probably thought you
12:23would have chosen me.
12:25I just feel like my skills more lie in that area.
12:28Do you have acting experience?
12:30I mean, I got an A in drama, so...
12:33You know, I appreciate that you know you've had an A in drama,
12:35but I don't think you're an actor, Malika.
12:38I know you're passionate.
12:39I mean, I'm a business person, not an actor, but...
12:41I do feel a little bit more comfortable to make Chisola the actor within this title.
12:46Yeah, of course.
12:46But I will make sure that you have a role to play within the directing.
12:51When I got that A in GCSE drama, a lot of that did involve acting.
12:55My friends and family always think I'm quite funny, quite quirky.
12:59I don't really have an experience in directing.
13:01I'm excited. Let's get this show on the road.
13:04Let's get Chisola out of prison.
13:05Let's do it.
13:09Across town.
13:10What we're trying to achieve here is a real big packed punch full of heat
13:14with a subtle kind of base, right?
13:17Tasked with giving their sauce a twist...
13:20So honey, garlic, tomato, I think could feed into that quite nicely.
13:24Max and Dean.
13:27So two cloves, yeah?
13:29You add a bit of tomato.
13:30I agree.
13:31I agree.
13:34Brill.
13:36Right.
13:37This don't look that bad.
13:38Right, we've got scope to have more tomato.
13:40Are you ready for this, Dino?
13:44Mate, that's actually banging.
13:46It's actually not bad, is it?
13:47I like it.
13:50They were sent away to create a fiery experimental flavoured chilli sauce.
13:54They turned up, they picked a bit of tomato, honey and garlic and stuck with it.
13:57It's just boring.
13:59There's nothing new or experimental about this.
14:04Nice one, Dino.
14:06Boom.
14:09Oh, no.
14:11On the other team...
14:12This looks like something unpleasant.
14:15Still to settle on a sauce...
14:18I really don't like that.
14:19...Anissa and Jordan feel the heat.
14:22So I'm looking for the next one.
14:24We could try fig.
14:26It's quite premium.
14:28OK.
14:28Team, can I just interrupt?
14:29Sorry, you've got 20 minutes left.
14:31Oh, OK.
14:33Should we try both artichoke?
14:35No.
14:36So this is dried lavender.
14:37Very earthy.
14:38No, no.
14:40It's got rhubarb and beetroot.
14:41There might be something in that.
14:43I like fennel.
14:44Hot sauce.
14:45OK, right now I think it's best if you can help me.
14:47In terms of buying this recipe.
14:49I understand you don't like it.
14:50But we have to hurry up a bit.
14:52Did you want to add some petals?
14:54I was thinking the rose petals.
14:55I think in terms of mellowing it out, I could potentially add carrot.
14:58The only other thing I can think of is onion.
15:00I feel like all the ingredients are kind of overwhelming.
15:02Right now I'm a little bit stressed.
15:03We've made three samples.
15:05And being honest, none of them taste that good.
15:07So it's picking the best one out of a bad bunch.
15:10Can you take a taste of it?
15:11Mm-hmm.
15:14It's an acquired taste, for sure.
15:18Ah.
15:23London Bridge.
15:25Hello.
15:26Hi.
15:28Preparing to film their prison-themed ad.
15:30So our video is all about breaking free what we're thinking is.
15:35And this sauce is so hot, it can break open those doors.
15:38For Amber Rose's team.
15:40Hey, guys.
15:41A chance to check in.
15:43We've just finished.
15:44To be honest, Dean and I are really, really pleased with where we've landed.
15:47We've gone for the hottest one.
15:48Carolina Reaper held the Guinness World Record for being the hottest pepper,
15:52so it definitely hits the brief that we discussed this morning.
15:55We've paired it with a combination of honey, garlic and tomato.
15:59Is there anything different that you've used?
16:01Because it's sounding all quite normal at the moment,
16:03like the usual hot sauce ingredients.
16:05Definitely the big USP, from my perspective, is the Carolina Reaper.
16:10I'm disappointed that the hot sauce isn't as experimental as I wanted it to be.
16:14I would have loved if the boys were a little bit more innovative in their approach.
16:18Guys, just a quick one.
16:20Can you send the bottle over to us so that we can use that for our filming?
16:24Yeah, that's not a problem at all.
16:25We can definitely do that.
16:26All right, guys, we've got to go.
16:28No worries.
16:29So, we've got cameras rolling.
16:31I'm looking deadpan at you.
16:34Planning to make their hot sauce the hero.
16:36I'm going to pretend this fork is the bottle,
16:38so I'm just going to have it here for now.
16:41Mia's team.
16:42Guys, I think we need to give the sub team a call.
16:44Let's do it.
16:45Let's do it.
16:47Hello.
16:48Hi.
16:48How are you guys getting on?
16:49If I'm honest, it was harder than expected,
16:52but what we've gone for is a sweet hot sauce.
16:55OK.
16:55OK.
16:56We have mango, saffron and rose petals as our key ingredients.
17:02OK.
17:02What's the sort of colour of the sauce, the consistency?
17:06It's slightly thicker.
17:08OK.
17:09It's going to seem like a mango...
17:10The consistency.
17:11Just to give you an idea on a video that we're going with,
17:13it's almost going to be like a dinner date type of vibe.
17:15Imagine they've got loads of dishes coming up
17:18because they simply can't get enough of the sauce.
17:20So, do you know when we'll be able to have a bottle hit?
17:23So, there's a small issue regarding that.
17:25We weren't able to send you a sample.
17:28How come?
17:29I know it's unfortunate.
17:30What was more important is getting the recipe down.
17:32But we really need the sauce to have made the video.
17:35Completely understand.
17:36Hopefully you guys get on well with the advertising.
17:39And we'll speak to you soon.
17:40Thanks, guys.
17:41See you guys.
17:42Bye.
17:42Bye.
17:45Them not having a sauce or sauce bottle for the ad
17:48is a really big problem.
17:50I think at the end of it, I think we're both very hectic.
17:52It's getting the recipe done that we ran out of time.
17:55What are they going to do now?
17:56What are they going to do now that they haven't got a bottle?
18:00All right, cool, guys.
18:01In the clink.
18:02Three, two, one, action.
18:05While director Amber Rose calls the shots.
18:07I'm not going anywhere.
18:09Amber Rose, quick question.
18:10Making modifications, Malika.
18:14Cut.
18:16Why have we got Gisola getting arrested?
18:19That's just a little small introduction
18:21that we actually talked about just before.
18:23It's more I'm trying to figure out, like,
18:25obviously you're going to put the hot...
18:26I know this is a bit later on,
18:27but you're going to put the hot sauce in the chicken wing,
18:28but how are you going to do that
18:29and at the same time trying to break free from the actual prison?
18:32I just want you to think of the script
18:34because we already know what we're piecing together.
18:36Yeah.
18:36Can I get this scene done really quickly?
18:39Yeah, yeah, yeah, sure.
18:42Amber Rose at times felt like
18:43I was overtaking the directing position,
18:45which really I wasn't.
18:46Ah, like, we're out of here.
18:48Okay, we're free now.
18:49What I learned in my drama GCSE
18:51is that you've got to, like, direct, like,
18:53some facial expression, hand gestures.
18:55That was the thing that I was trying to incorporate.
18:58Um, action.
19:00Actually, Gisola, just to make it really funny,
19:02a bit humorous.
19:04Yeah, sorry.
19:04You just recorded?
19:05We just need to go.
19:06Okay, sorry.
19:17I think if me is happy with a mummy, mummy,
19:20it has a ring to it.
19:21Yeah.
19:22Name nailed.
19:23Well, to me, that was her name.
19:24She's going to be delighted to have that, aren't she?
19:26Planning a brand that packs a punch.
19:28Bangin' sauce.
19:29Bangin' sauce, I like that.
19:31Max and Dean.
19:33It's the terminology I would use,
19:34that sauce is bangin'.
19:36Yeah.
19:36But maybe lose the G.
19:38Yeah, do you think I'm bangin'?
19:39Yeah, bangin'.
19:40You remember the Batman where they pow?
19:42Yeah.
19:42And it jumps off the screen,
19:43the old school explosion.
19:45Bangin'.
19:46Yeah, so can we please have bangin'?
19:48Okay.
19:48Yeah, and we'd like it in this kind of pow.
19:50Yeah.
19:50But bangin'.
19:51Mm-hmm.
19:52And then have the big explosion all the way around it.
19:54Biff, bam, boom.
19:55Yeah.
19:56Let's get the content onto the page.
19:58The Carolina Reaper,
19:59and we'll have that in red, please.
20:00Yeah, it works.
20:01Can we put warning seriously hot right at the bottom?
20:03I like it, I like it, I like it.
20:07It's got the explosiveness.
20:08That's a bangin' sauce, is what I would say.
20:11And, yeah, I'm happy with that.
20:12That's exactly it there.
20:14Brilliant.
20:14I like this a lot.
20:16So, guys, slight change of plan.
20:18On Mia's team...
20:19We actually don't have the product with us.
20:21With no sauce on set...
20:22So we're going to have to get a little bit creative.
20:25A scramble to save their ad.
20:27We're going to pan to an empty plate and say,
20:29God, I'm so glad we had that hot sauce.
20:31I licked the plate clean.
20:33I couldn't get enough of it.
20:34But the sauce hasn't come back yet.
20:36We haven't got the sauce, Emma.
20:38That's why the plate has been licked clean.
20:40Maybe you could actually lick the plate, Liam.
20:42I think the close-out scene might still be the same.
20:45Like, feeling so comfortable with you and the sauce,
20:47and he's still leaning in for the sauce.
20:48We don't have the sauce, though.
20:49We don't have the sauce in the video.
20:51So we can't even hypothetically use it.
20:53We have to use what we have in front of us.
20:55And that is an empty plate and our imagination.
20:58I have been frustrated with Emma at times.
21:00When it came to how we amend the plan,
21:02I just would have loved Emma to be more strategic in her input
21:05and not make suggestions that we just absolutely couldn't implement.
21:08Ready?
21:09Three, two, one.
21:11Oh, that was delicious.
21:14I think I'm going to have to lick the plate clean.
21:16Mmm.
21:17Nice.
21:20On amber roses, add chute...
21:22Three, two, one, action.
21:24Pull it.
21:25Filming reaches its climax.
21:28Mmm.
21:30So good.
21:32Oh, my God.
21:34Oh, my God.
21:36Oh, my God.
21:38Oh, my God.
21:39Oh, my God.
21:39What a reaction.
21:43Seven p.m.
21:45I think that is a wrap.
21:47Well done, guys.
21:48Well done.
21:49Adverts in the can.
21:50Thank you so much.
21:52Bottles branded.
21:53It will stand out with the yellow and pink.
21:55I think it's a good job.
21:56Let's get out of here.
22:09Let's get out of here.
22:10For project manager Amber Rose...
22:12Excited for you guys to see it.
22:13You ready?
22:14Yeah, I'm excited.
22:15Here you go.
22:16This is our bangin' sauce.
22:17The big reveal of bangin'.
22:21One thing I would say with the bangin' is there should be an apostrophe at the end.
22:25It's just to show that it's like an abbreviated word, so I think that that might come up in the
22:30pitch.
22:31Yeah.
22:31It is a little bit on the simple side.
22:33It doesn't scream out at me, which is a slight concern.
22:36So in terms of, like, the ingredients, do you feel like you've hit it in terms of the fact it's
22:40experimental?
22:40The experimental part comes with the actual pepper that we've used.
22:44Right.
22:44It's going to blow your head off.
22:45Okay.
22:45That's experimental enough.
22:47I do feel like the branding team has let us down a little bit.
22:50They made, you know, a spelling error.
22:52They should have put an apostrophe, you know, after the end.
22:54I think that's definitely going to come up on the pitch.
22:57I think you girls need to try it.
23:02Woo!
23:03Woo!
23:04Woo!
23:05Woo!
23:06Woo!
23:07Woo!
23:09Woo!
23:09Woo!
23:11Across the hall.
23:13Introducing Umami Mami.
23:15Huh?
23:16So here's a bottle for you guys.
23:17Okay.
23:18Getting to grips with her gourmet sauce, Mia.
23:22I actually think it looks really good.
23:24Definitely a good choice of including ingredients that are deemed premium and gourmet.
23:28Looking forward to trying it.
23:31It's very sick.
23:32It's quite a thick sauce.
23:37It smells nice.
23:41I don't personally feel like it tastes that gourmet.
23:45Tasting that, I wouldn't know that there was mango in it.
23:48My main concerns about it is the consistency.
23:51I would have potentially looked at putting some more water in there.
23:56I'm really disappointed with the sub team.
23:58I feel like Anissa, she works in the food industry.
24:01You can't taste no mango.
24:02The sauce is too thick in my opinion.
24:05I feel like there's loads of problems.
24:07It doesn't taste like an Indian sauce to me.
24:12Yesterday, how did you guys get on?
24:14Yeah, so if I'm being completely honest, Malika, I was quite frustrated at times because,
24:19you know, we had ten minutes left and suddenly you wanted to change an entire scene.
24:23I did say, Amber Rose, you know, I've got an A in GCSE drama.
24:26I've been in plays.
24:26I've done that sort of thing.
24:27And you just said, oh, that wasn't good enough.
24:29Okay, we'll just put you like on the script.
24:31I think it's really important to make sure that you're conveying the truth.
24:34I did convey the truth.
24:36One second, I didn't say that wasn't good enough.
24:40There did seem to be quite a lot of tension in the advertising team,
24:43particularly between Malika and Amber Rose.
24:46I just hope that that doesn't reflect poorly on the final product.
24:50The next stage is editing and consumer research as well.
24:54Dean, I'll be happy for you to come over on this side,
24:56help us out with the video, bring the energy, you know,
24:58convey the banging sauce.
25:04It'd be great to hear how you got on yesterday with the video.
25:06I was absolutely gutted when I knew we wouldn't have the product.
25:10It was about 0.4 seconds of figuring out how we were going to fix it.
25:14So the way we went around it is Liam was off the mark, licking the plate.
25:19But I'm not going to lie, it got really stressful.
25:24Yeah, I don't think licking plates in an advert screams that it's gourmet.
25:28I do think we can turn it around and look, if we can edit it correctly,
25:33we can have something strong going into this pitch.
25:35So on the consumer feedback side of things,
25:37Anissa, I'd like yourself with Emma.
25:39And then editing video, it'll be myself, Liam and Jordan.
25:42Sounds good.
25:42Let's do it.
25:43Let's get out of here.
25:44Let's go.
25:45Let's go.
25:4710am.
25:50Today, half of each team will edit their adverts, while the rest test out sources with the public.
25:58We're going to basically probably need a big pint of milk.
26:02Because I'm not going to lie, Max, I know I can only try I need him, but that was hot.
26:07Taking the temperature of their target market.
26:10Can't wait to try it.
26:12Max and Malika.
26:14How would you define banging?
26:15There's no sexiness in the banging for me.
26:17Okay.
26:18The label's really, really poor.
26:19I think it looks a bit like a GCSE project.
26:23Woo!
26:25Looking like it's hot.
26:26Yeah, it's hot, mate.
26:27It's hot.
26:28It's very angry.
26:29Okay.
26:30Basic in its ingredients.
26:32I do get the sweetness.
26:33Yep.
26:33It's not terrible, but there could definitely be more going on there to make it more interesting.
26:37Just before we leave, who would buy our product?
26:41Okay.
26:41Okay.
26:44Also facing the focus group,
26:48Anissa and Emma.
26:50I'm excited to know what you think.
26:52It's like you've Googled gourmet ingredients and then just chucked them all in.
26:57Yeah, so the definition of umami is savouriness.
27:01It's absolutely not an umami hot sauce.
27:04Everyone picking up that bottle is going to think,
27:05Oh, this is going to be an umami flavour.
27:07So you might be disappointed in that sense,
27:09but I like the brand name otherwise.
27:11Since you've tasted it, would you recommend it to a friend?
27:14Quick show of hands, please.
27:18Don't worry about the show of hands.
27:22Okay.
27:261pm.
27:27Hmm.
27:28While Mia's team cut around their missing bottle.
27:31Because we can't see the product, we had to try and figure out a workaround.
27:34I think it would just look cheaper going for that.
27:36Okay.
27:36How may feel.
27:37I know it's not ideal, but this is the issue we have where we didn't have the product arrive yesterday.
27:41Right.
27:42Let's do it.
27:42Let's stick it in.
27:43Yeah.
27:44For Amber Rose's crew.
27:46I will chop the clip so that we have that 30-second piece.
27:51Banging behind bars.
27:54It looks like you're enjoying that chicken ring too much.
27:57Yeah.
27:57Let's take that out.
27:59If we could get that played, please.
28:01Yeah.
28:04Um...
28:04You're new out.
28:05Cut.
28:06Yeah.
28:07You can't use it.
28:08But then how about that bit?
28:09You don't need that.
28:10Because it's too long.
28:11Yeah, I think so.
28:12Let's go back to that third one.
28:14Oh, maybe this fourth one here.
28:16That one at the end, that's the one I was pointing at, yeah.
28:17It don't flow.
28:18But then, is that abrupt?
28:20It starts quite abruptly.
28:21I can't really hear what he says there.
28:23That's fine, because we don't need to have this dialogue.
28:25I'm happy with a transition from one to two, but it's now from two to three.
28:28Two to three.
28:29You just want a sliver of that.
28:32I can't help myself sometimes.
28:34I do have to step up and take control, which I think I'm doing.
28:37I'm far from a movie director, but I know I'm doing a good job at the moment
28:41with the cut-in of the video.
28:42When she tries to hot-wing, you explode onto the screen.
28:46Yeah, and then our branding will come on.
28:48Let's see how that looks, yeah?
28:513pm.
28:52Before pitches begin...
28:54Hi.
28:55How we doing?
28:56..a chance to run through the research.
28:59They said umami flavour is a savoury flavour, but we've gone for a sweet product.
29:04OK.
29:05We do have to address the thickness of the sauce.
29:07The worst part of the feedback was if you'd recommend to a friend,
29:10and they all said no.
29:11OK.
29:12How did people kind of find the heat level?
29:15They tried the sauce.
29:16A lot of them were like, yes, it's hot.
29:18We hit that brief.
29:19The branding was perhaps a little bit too basic.
29:24Pitching time.
29:26Waiting to be blown away.
29:28A panel of advertising and hot sauce supremos.
29:32We are so excited to speak to you about our ground-breaking hot sauce.
29:37Bringing the heat with bangin' Amber Rose's team.
29:41We are hot sauce enthusiasts and appeal to thrill-seekers
29:46who really enjoy the taste and flavours of hot sauce.
29:51And what better way to start than letting you have a little double with her?
29:56Oh.
29:57Hot.
29:59Ultimately, our core ingredient here in our USP is the pepper itself.
30:02Karen looks like she's in a bit of trouble.
30:04No.
30:05It's a bit too hot for her.
30:06You know, we don't want to shy away from the fact that this is incredibly hot.
30:10This is something bangin'.
30:11And that's exactly what we wanted to do when we created our advert.
30:17Welcome to your new house.
30:20Just want to be able to break free.
30:23Come on.
30:23Introducing Banging, made with Carolina Reaper Pepper.
30:26Hey, prisoner!
30:27We can go melt sauce!
30:30So, we would love to open up the floor to any questions you may have.
30:35Hi, guys.
30:35I'm Levi Roots, and I do know a lot about sauces.
30:39It doesn't really grab me as a sauce.
30:42It's bland.
30:44It's boring.
30:45And it doesn't have any flavours.
30:47Okay.
30:48The sauce.
30:49Yeah.
30:54Hello, I'm Conrad Persons.
30:56I'm the president of Grey London.
30:58You talk about distinctiveness.
31:00Do you really feel, when you look at the branding and imagery behind you,
31:04that you are breaking norms and appealing to the thrill-seekers out there?
31:09You know, we were trying to emphasize a kind of pow kind of element
31:13and a, you know, a blast-in-your-face fiery
31:16to really suggest kind of what it says on the tin.
31:18It doesn't really say banging, does it?
31:20It says ban-jin.
31:23Yeah.
31:24Absolutely.
31:25Thank you so, so, so much for your feedback.
31:29My mouth is still numb.
31:33Well done, guys.
31:35That was tough.
31:36Yeah.
31:37Brutal.
31:37There were some very tough questions being posed for you guys.
31:43Next in the hot seat...
31:44It's a real honor for us to be able to share our creation with you today.
31:48Mia's team.
31:50There you go.
31:53Umami-mami.
31:54Um, it is what it says on the tin.
31:57It's the taste of Asia in a bottle.
32:00So, guys, we'd like to show you our brief advertisement that we've created
32:03to support our hot sauce.
32:05Don't you hate it when you go for dinner
32:07and they don't have your favorite hot sauce?
32:13Mmm.
32:15That sauce was delicious.
32:18Hi, I'm Pip Holbert.
32:20I'm the UK CEO of VML.
32:22And I have to question why I didn't see your actual hot sauce in the ad.
32:29Yeah, so it's a very valid question.
32:32Um, we wanted to leave it ultimately to your imagination
32:35while still noting the flavor profile of the hot sauce itself.
32:41Licking a plate doesn't feel like a premium move in a restaurant to me.
32:45We are all human.
32:47There are moments where we have to let go of inhibitions
32:49and you just have to lick the plate.
32:53Um, we invite you to try it.
32:58It's not coming out.
33:00Yeah, so just a little pop, a little tap on the back.
33:02It's a bit of a workout.
33:07I might do that.
33:09So are there any questions regarding your product?
33:12I have problems with it.
33:13I think the viscosity and the density is too much in there.
33:17I think I needed to have a Tyson Fury boxing gloves
33:19to be able to get the sauce out of the bottle.
33:22Um, I completely appreciate your point on viscosity.
33:24So with the thickness of it,
33:26our goal was it could be a base as well.
33:28You can mix it with mayonnaise.
33:29You can mix it as a marinade.
33:31That was our reason behind it.
33:32My name is Kyle.
33:33I'm the director of New Ventures for Heinz.
33:36I'm trying to understand what umami, umami means, please.
33:39Whilst I recognise that umami is typically associated
33:42with a savoury palate,
33:44we do have sweet additions to the dish,
33:46but ultimately we can't ignore the fact it is a hot sauce.
33:49Thank you so much, guys.
33:51Thank you so much for your time, guys.
33:55Well done, guys.
33:56Seriously well done.
33:57I just wanted to say,
33:58especially you and me,
33:59I feel like you handled the question really well.
34:01It was definitely really, really tough.
34:03We knew we were going to have a few hurdles.
34:05Why wasn't the product in the video?
34:07You know,
34:08you can't skirt around it.
34:10Yeah.
34:10Personally,
34:11I'm really happy with how I performed.
34:13However,
34:13I do feel really let down,
34:15and if we were to fail this task,
34:17I do think it is down to Anissa.
34:19Well done, guys.
34:20It was tough,
34:20but we've done it.
34:21Yeah, just keep our chins up,
34:22and let's stay positive.
34:24As project manager,
34:25you have to be able to take accountability.
34:27My entire team said that they had a very clear brief,
34:30and if they didn't hit it,
34:32and they didn't make it experimental enough,
34:34that is not my fault.
34:36Tonight, back to the house.
34:39Tomorrow, in the boardroom,
34:42boiling point.
34:54You can go through to the boardroom now.
35:16Right.
35:17Well, interesting task.
35:20This is two-fold, if you like.
35:23One is to create and design a new hot sauce.
35:29People do like this hot stuff.
35:31I don't, personally, myself, but...
35:34Don't try that one, then.
35:37And the other is to advertise it.
35:40Right, okay.
35:41We'll start off with Team Parallel.
35:44Yeah?
35:45Now, Amber Rose.
35:47Hello, Lord Sugar.
35:48Hello.
35:49Yeah.
35:49Have you not met me before?
35:53You decided to put yourself forward as project manager.
35:56Can you tell me why?
35:58Yeah, so, my business outside of this
35:59is an Asian convenience store.
36:01A lot of what I do is kind of buy and sell new products.
36:03Oh, right.
36:04So, naturally, I thought my skill set
36:05was quite aligned with the task.
36:06You chose Fiery, is that right?
36:09Yeah, we did.
36:09I've had people tell me about this.
36:11It's so strong,
36:12I think you need to get a prescription for it.
36:15We wanted to appeal to thrill-seekers.
36:17Thrill-seekers.
36:18Yeah, you know, hot sauce enthusiasts.
36:20Okay.
36:21So, Dean and I were in charge of creating the sauce.
36:24It puts your taste buds to the test.
36:25It does peck a punch.
36:26I think there was some confusion
36:28that the kitchen team considered Caroline Reaper
36:31as, like, an experimental item.
36:33But it's not.
36:34I mean, it's been around before, yeah?
36:36Exactly.
36:36Sounds like a 70s American serial killer,
36:39doesn't it, really?
36:40Caroline the Reaper.
36:41It was interesting,
36:42because in the kitchen,
36:42you had about 40 ingredients
36:44you could have selected,
36:45but you didn't actually try any of them.
36:47Other than heat,
36:48you can't actually taste anything.
36:49Hmm.
36:50So, what's experimental about this, then?
36:52See how many people you can kill?
36:53Yeah.
36:56Banging.
36:58Yep.
36:59So, that's a terminology I would use,
37:01and I think some other people might use.
37:04Hmm.
37:05It's, yeah, it's like a compliment.
37:06That's a banging sauce.
37:07That's a banging jacket.
37:08Really?
37:11Red hot banging.
37:13Might be one of the late-night channels.
37:16Yeah.
37:18We were a little bit concerned
37:19because there should have been an apostrophe
37:20at the end of the N
37:22for it to be grammatically correct,
37:23which it wasn't,
37:24and that did come up
37:26when we did pitch to the experts.
37:28Yeah.
37:28Let's have a look at this advert.
37:31Welcome to your new house.
37:34It's been great for everyone.
37:38Come on.
37:38Just want to be able to break free.
37:40This is so hot.
37:42Can definitely block a prism sale.
37:47Come on.
37:48Introducing banging,
37:49made with Carolina Reaper Pepper.
37:51Hey, prisoner!
37:52Bring me on my hot sauce!
37:55We, um, wanted to go down the humour route, um...
37:58What did he say?
37:59Bring me back my toast?
38:00Hey...
38:02Hey, prisoner, bring me back my hot sauce.
38:06So talk me through it again.
38:08There's a hot sauce.
38:10You use it to escape from prison.
38:13Yeah.
38:14They should lock you up
38:15and throw away the sauce.
38:17Um...
38:18So, you then go and pitch to these experts.
38:22Some of them said it was bland and boring.
38:25Um, you know, I think a lot of the kind of negative criticism we had
38:28was around the actual product itself
38:30and the branding versus the advert, um...
38:34I disagree with that.
38:35Well, in my opinion, it was tough about everything.
38:38It was.
38:38The branding, the product and the advertising.
38:40It was.
38:40With you being an experienced buyer for your shop,
38:44let's say Dean or Max came along as a representative,
38:48would you buy it?
38:49I would buy it.
38:50Okay.
38:50We have to say that, don't you?
38:52Yeah.
38:53Right.
38:54Reluctantly.
38:55Reluctantly.
38:56Mia.
38:57Mia.
38:58Um...
38:58You are the project manager for Team Ascendancy.
39:03Yeah?
39:03I am indeed.
39:04Yeah.
39:04So, Anissa, sub-team leader.
39:06Yeah.
39:07Jordan, you two were there to come up with
39:11what your sauce was all about, yeah?
39:13Yeah.
39:13So, I wanted to focus on gourmet
39:15and for that, for me, that meant premium ingredients.
39:17So, I made sure we were trying just the premium stuff.
39:20This is a bit thick, isn't it, this year?
39:22What do you do?
39:23Drink it or chew it?
39:24So, it did come out thick.
39:26When we heated it, it was a bit thinner.
39:28I mean, I'm looking at what the experts had to say.
39:32I quote Mr Roots,
39:34I think I need to have boxing gloves
39:36to get this sauce out of the bottle.
39:39Yeah.
39:39In terms of consistency, I do put my hands up to that.
39:42Because we heated it, it wasn't as thick when we were making it.
39:45That's why I didn't realise that it was so thick.
39:47And then this name, Umami Mami.
39:50Yeah, sounds like an ABBA song, doesn't it?
39:52Yeah.
39:53Right.
39:53So, it was a name I put forward in the original brainstorm.
39:56Umami isn't kind of an ingredient or an explicit item.
39:59It's actually like a flavour profile.
40:01Right.
40:02Let's see this advert.
40:04Don't you hate it when you go for dinner
40:05and they don't have your favourite hot sauce?
40:10Cheers.
40:11Cheers.
40:12Sorry guys.
40:13We've just got our new sauce information.
40:15It's sweet and spicy.
40:17It's got mango, saffron, it's got scuss on it.
40:20Would you like me to bring it out for you?
40:21That'd be great, thank you.
40:23Mmm.
40:24That sauce was delicious.
40:27Gourmet.
40:28More like Gour Blimey.
40:30Mm-hmm.
40:30You're taking your date to a fancy restaurant and you're serving her chips.
40:37Have you got a girlfriend in real life?
40:40I wouldn't have thought so.
40:42No.
40:43I don't, unfortunately.
40:45There may be a reason.
40:47It's been a while since I went on a date.
40:51What was the licking the plate all about?
40:54I had to think very quickly about how we get around the fact we don't have the product.
40:58It did get quite hectic and stressful at times,
41:00but I think we just tried to do the best we could with the very limited resources we have.
41:04He should have had it in his hand.
41:07You should have had it.
41:08Yeah, so Anissa didn't finish the product and send it to us as the advertising team.
41:12The last few minutes I was very stressed out because it was me doing everything.
41:16That's not true at all.
41:17Not true.
41:17I tried to push that, but ultimately I felt I just got sidelined at the end.
41:21I would have appreciated if you reminded me or helped me as well in terms of getting the product to
41:25the other team.
41:25In the kitchen, neither Jordan or Anissa remembered that they had to get this over in time.
41:30Okay.
41:33I told you that because it's an advertising task,
41:37that I will always make the decision as to which team has won.
41:42Yeah.
41:43I also don't really understand the products.
41:48This product here, I mean I'm looking at what the experts had to say.
41:52Some of them said it was bland and boring.
41:55This thing here is like cement.
42:01And so you leave me with a dilemma.
42:05You've both seen the adverts of each other's, right?
42:11I don't think I have to elaborate that they are pretty poor.
42:15I would say that your advert was pathetic.
42:19If you're going to make a TV advert, you've got to have your product in the advert.
42:23Your advert was more than pathetic in the sense that you didn't understand what the hell it was supposed to
42:29be doing.
42:32This leads me to conclude, there's no winner here.
42:36Both teams have lost this task.
42:40They're both garbage.
42:42So I'm sorry to say that I'm going to send you all off and you're going to have to talk
42:47amongst yourself.
42:47And then you're going to come back in here and I'm going to find out when each team who should
42:54be leaving this process.
42:55Off you go.
43:03If I choose one of these teams as the winner, there'll be people looking in on this process thinking I've
43:09gone nuts.
43:11I mean such rubbish they came up with.
43:18I made it clear I wanted the source to be experimental because we needed to drive a USP.
43:24It's fine for you to say I made it clear.
43:26Dean and I reject that.
43:27Yeah.
43:27We don't think that was clear.
43:28I wholeheartedly believe that I'm not responsible for the failure of this task.
43:32I made sure that I was involved in as much as I possibly could have.
43:36In fact, the only area that I wasn't involved with was the ad campaign.
43:39Lord Sugar said that he thought that the ad was pathetic.
43:42Look, I do think if we had a bit more time, I won't lie, Malika, obviously, your continued question.
43:47Was stopping us and slowing us down.
43:49I didn't waste any time.
43:50I mean, you did.
43:51The ideas I had were impactful.
43:53Malika, I can't tell you one valuable thing she added.
43:57It's task eight.
43:58There's nowhere to hide and you have to be a team player when it comes to winning a task.
44:04I feel like, Anissa, it has got to be on your head that we never had the sauce.
44:09We could have won this if we had the product.
44:11This is an advertising task.
44:13What we're missing is the product.
44:15That 100% falls with Anissa.
44:17She should have hit the deadline and we should have had our product.
44:20I don't work in the food industry, but it's common sense that if a sauce is too thick, you need
44:24to add water to it.
44:25Neither me or Jordan picked up on that when we were making the recipe.
44:29Ultimately, you work with sauces day to day.
44:31That's what you do.
44:32I think I contributed more than enough in this task.
44:35I do genuinely believe I did most of the work.
44:37Of course, I made mistakes along the way, but that's what happens when you do all the work.
44:40I can honestly say that I pulled it 100%.
44:42I really do like you on a personal level, Emma, but I feel that we could have made this whole
44:47task without you.
44:48I got as involved as I felt I had the contribution to.
44:51I think I really did come up with good ideas.
44:53It's not accurate that I did not contribute.
44:56The fault lies with the sub team.
44:57They were responsible for a sauce that you couldn't get out of a bottle
45:00and for not getting us, the product, to film a good advertisement.
45:04That's not just with Anissa, that's with Jordan too.
45:15Yes, Lord Sugar.
45:16Yes, could you send them all in, please?
45:30We're at the eighth week and I've got to tell you, to be honest with you, not one of you,
45:37is shining through to me that has any essence of marketing.
45:42I'm absolutely fuming.
45:44Two separate teams come up with the biggest load of garbage I've ever seen.
45:50It was like less Tabasco and more a bloody fiasco, quite frankly.
45:55Mia, who do you think is responsible for the failure of this task?
45:59If we look at the two main areas for foam, it's the consistency of the sauce
46:03and it's the absence of the product in the video.
46:06Anissa, I personally feel is responsible.
46:08I was so laser focused on making a great flavour and getting the recipe done in time,
46:12that's why I didn't think of sending it across.
46:15But the point I would like to make, in terms of contribution,
46:18this task I've done the most out of everyone on the team.
46:20It was my idea, I did the recipe, I did the branding.
46:23What was your idea? Sorry.
46:24To do an Indian sauce.
46:25Yeah, but no one liked it.
46:27Jordan, do you take any responsibility for not actually saying,
46:31hey, let's get this bottle over to them?
46:34Yeah, I do.
46:34There was times where I did say I was conscious of time.
46:37I do take some responsibility for that, 100%.
46:40How can you make a TV advert without your style product in it?
46:44I don't get it.
46:45Yeah.
46:45I just don't get it at all.
46:47What about Emma?
46:48Was she ever used to you?
46:50If you...
46:51Being completely honest, Emma's contribution to this task wasn't great.
46:55I think Liam and I could have done the same job in Emma's absence.
46:59I think on Lordship from my side, and when we got to the actual advert,
47:02I didn't want to become disruptive because I knew it was running with a vision
47:08that I wasn't fully clear on where we were going.
47:10If you want to look at lack of contribution, it has to be Emma.
47:13All right.
47:15Amber Rose, your colleagues say your brief was a bit vague.
47:19Did you get a kind of a steer from her at all or not?
47:23So basically we got told to come back with a fiery, tasty sauce.
47:26That's it.
47:26And that's pretty much what we went for.
47:29We kept it basic, but...
47:32Very basic.
47:33Yeah.
47:33All you did was you made the same sauce that everybody else makes.
47:36I suppose you could say you bottled it, really.
47:39Yeah, that's where I think we went wrong,
47:40because we was using that as the experimental part.
47:42You know, I think we both have to take some accountability for that,
47:45but ultimately I do believe that we were working to the brief
47:48that we left in the morning.
47:50Yeah.
47:50Who was responsible for the bangin' brand name?
47:54Me.
47:54What is it?
47:55Is this some kind of cockney expression that's supposed to mean something?
47:58Yeah.
47:58You never heard someone say, oh, that's bangin'.
48:00Well, only when the engine's gone wrong in my car.
48:04Anyway, Amber Rose, who in your team do you think is responsible?
48:09You know, obviously from the product to the advert, both were pretty disappointing.
48:14During kind of the making of the video, I felt like we could have done the same thing,
48:18if not better, without Malika there, just because we'd waste a lot of time
48:22kind of trying to manage behaviour a little bit and manage all of these ideas
48:26whilst I was just trying to shoot the video and, you know, get the content.
48:30Malika.
48:31Yeah.
48:31You are a little bit disruptive.
48:34Yeah, I mean, that's correct, but...
48:35That's correct, but didn't you get the message?
48:37I do agree with you, Lord Sugar.
48:39I think, look, one of my weaknesses is maybe I do need to be concise in my opinion.
48:42Alright, um, Amber Rose, which two people are you bringing back into this boardroom?
48:47Um, it would have to be Malika and Dean.
48:51Well, who are you bringing back into this boardroom?
48:55I'd like to bring back Anissa and Emma.
48:58Right, okay.
49:00You two go back to the house and you two go back to the house.
49:05Thank you, Lord Sugar.
49:12This is a very disappointing position I find myself in.
49:17I want you to step outside and then I'm going to talk to Baroness Brady and Tim
49:22and then I'm going to call you back in.
49:25And, um, one in each team is going to go at least.
49:28Thank you very much.
49:37Well, this is a bit of a dilemma here.
49:40I mean, we've got six people out there.
49:43Let's talk about Team Parallel first of all.
49:46She's a good talker, Amber Rose.
49:47Is she a good leader?
49:48The problem is, you know, what they delivered was terrible.
49:53Yeah.
49:53How about Dino?
49:55It's got quite a laid-back nature.
49:57But trust me, he wants this as much as everybody else.
50:00Hmm.
50:01Tell me, what are your thoughts on Malika?
50:03I mean, look, it's no coincidence that eight tasks in,
50:07there's been complaints against her and they're all the same.
50:10She's disruptive.
50:11So, no smoke without fire, I'm afraid.
50:14Mia, to me, she's a bit of a silent assassin.
50:17She comes across as...
50:18Bearing in mind she had to think on her feet and make an advert without a product,
50:22that's a problem solver and I like that.
50:24I have an instinct about Anissa that she's quite a bright person.
50:28The key thing with Anissa is that, yes, she made a fundamental error,
50:31but the good thing with her is that she takes accountability when she has made a mistake
50:36and she's also constantly pushing forward to be the leader.
50:39And I would contrast that, Alan, with Emma.
50:42Yeah.
50:42For me, Emma is the weakest link on this side.
50:46Every single member of her team thinks that she did not contribute positively anything at all.
50:51Right, I'll get them back in there and I'm going to decide which two people are going to be leaving
50:56today.
50:58PHONE RINGS
50:58Yeah, can you send the six of them in, please?
51:13PHONE RINGS
51:13Well, look, I'm not going to go over the intricate details of the task again.
51:20I'm going to simply give you the opportunity of explaining to me why you should remain in this process.
51:26And I can start with you, Mia.
51:27PHONE RINGS
51:27So, week on week, I stuck my neck out.
51:30Looking back, I actually don't think I could have done much more.
51:33I've worked harder than anyone in this process.
51:35PHONE RINGS
51:35That's your opinion, no?
51:37I mean, the six of you here, you work harder than anyone else in this process.
51:42PHONE RINGS I believe that.
51:43Right.
51:43Anissa, I had a gut feeling that I thought that you were quite an intelligent person.
51:48But in this particular task where you are so responsible, how are you going to talk your way out of
51:55this one?
51:55We're on task eight.
51:56More than half of the tasks, I've been in leadership positions.
51:59And I feel like when you always put yourself out there, mistakes do happen.
52:03And I am apologetic about my mistakes.
52:05I will learn from them.
52:06And I know I can move forward from this.
52:08I agree with you that you're not slow in coming forward.
52:12So that shows me that you have a lot of confidence in yourself.
52:17Now, Emma.
52:18Yes, Lord Sugar.
52:20You've been very silent, as far as I'm concerned.
52:23Not just in this task, but throughout the whole process.
52:26Lord Sugar, I think in the process, I've shown I can sell.
52:28In task four, I sold the most out of anyone.
52:31I think I was fundamental to that win.
52:33And aside from that, my business concepts, one I'm so passionate about.
52:36I see a huge gap in the market, in the coffee market in London, where you focus coffee around health.
52:42I'm not going to judge anybody's business plan at the moment.
52:45Of course, yeah.
52:46OK.
52:47Of course.
52:48Yeah.
52:49Dean.
52:50Yeah.
52:51Can I just make a personal observation?
52:53Yes.
52:53When you're in this boardroom, you sit there very, very quiet.
52:57Is it because you're out your depth, or what?
53:00No.
53:00I believe sometimes less is more.
53:02I don't want to speak and make a...
53:05I don't want to speak and not make sense, like I'm doing there, probably.
53:08But I'm struggling to understand the reason I've actually been brought back in.
53:11Because the branding wasn't good.
53:13I know, but honestly, everything come from me.
53:15Lord Sugar, this is the first time I've been in this position since task two.
53:20You know, out of all of the candidates here, I have six out of eight wins, you know, during this
53:24process.
53:24I don't have that because I've sat on the sidelines and, you know, gained from...
53:29You're not taking credit for those six wins, are you?
53:31No, not entirely, but I do believe I've played an integral role towards them.
53:36Malika, who should be fired from your team?
53:39I think from my team, it's a very, very tricky one.
53:44Oh, no.
53:44I think both of them, honestly.
53:46Both of who?
53:47Dean and also Amber Rose.
53:49Both of them, OK.
53:50Malika, whether you were in our team or not, we would have had the exact same result, if not better,
53:55without your disruption, if I'm honest.
53:56What do you say about your traits of disruption?
54:00Yeah, I mean, look, Lord Sugar, no one's perfect.
54:03I'd rather make my point across rather than not say anything at all.
54:06If you don't make it, that is the problem.
54:10You complain that people ignore you and it's because maybe your ideas are no good.
54:16End of the day, Lord Sugar, you know, I feel like that trait can be improved in terms of when
54:21I should speak, maybe thinking before I speak.
54:23You know, I'm not going to beat around the bush here.
54:27Malika, I'm sorry, but I can't ignore the fact that you've admitted that you've been a bit disruptive.
54:34So, on that basis, Malika, you're fired.
54:38OK. Thank you for the opportunity. Thank you, Baroness Brody. Thank you, Lord Sugar. Thank you, Tim.
54:46You know, I go with my gut. From this team, I'm going to say that, Mia, I don't know what,
54:55if anything, you've done wrong in this task.
54:59Anissa, you couldn't make a bigger mess up than you've done in this one.
55:06I've got a dilemma here.
55:12Do I just say, well, look, everybody's entitled to one big mistake?
55:21You know what I'm going to do? I'm going to ignore your failure in this.
55:27So, Emma, I've said this before to you, I have not seen much from you in the past eight weeks.
55:35And so, with regret, Emma, you're fired.
55:39Thank you, Lord Sugar. Thank you, Baroness Brody. Thank you, Tim.
55:42Take care.
55:50You lot need to up your game.
55:53And, Anissa, anybody looking in on this would say, I'm nuts, letting you remain.
56:00But I have my reasons. OK. Thank you, Lord Sugar.
56:03And, Dean, I'll be keeping my eyes on you, OK? Sure enough. Off you go. Thank you.
56:08Thank you, Lord Sugar.
56:21I've had a great experience in this process. Honestly, I'm leaving with my head held high. I'm proud of where
56:27I got to.
56:28I am disappointed. I feel that I did go too soon. I feel that Lord Sugar is making a big
56:33mistake.
56:35That was wild. Yeah, I think from our team, it's probably going to be Malika.
56:40With Anissa and she fumbled it. This is the first time that literally anyone could go.
56:45I can't call it, to be honest. I think it could be any one of them.
56:48Yay!
56:50Is that okay, Will?
56:53Oh, last but not winning!
56:55Oh, gosh. Come in, guys. Come in.
56:58The house is feeling empty now. Tell us what happened in the ballroom.
57:02It was a close call. I took all accountability for my mistakes.
57:05And he did say to you, he was like, you're allowed one big mistake and you've had your one big
57:09mistake.
57:12Now, eight candidates remain.
57:16The search for Lord Sugar's next business partner continues.
57:22Next time. I've arranged for you to sell live on one of the shopping channels.
57:28Sailors. Row. Row the boat.
57:30Here we go. Because it's so comfortable.
57:33Suckers. So you just turn it on at the back.
57:36What are you doing, you dipstick?
57:39And in the boardroom, earth sacking.
57:41You're fired.
57:42What are you doing, Fox?
57:45I'm out.
57:49Let's lift up some of your friends.
57:49Let's do it.
57:49Let's do it.
57:57It's easy.
57:58It's easy.
58:00It's easy.
58:02It's easy.
58:05You don't have to do it.
58:06You don't have to do it.
58:09It's easy.
58:11It's easy.
Comments