- 2 days ago
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GamingTranscript
00:07Previously, I'm sending you to Austria.
00:11For Emma's team, we're taking you up the glacier.
00:15A mountain of fun.
00:16Yes, Baroness Brady!
00:20But Nadia's negotiations...
00:22We can do 82.50 and it's a deal.
00:2582.50, woo!
00:26Amazing.
00:26Got a frosty reception.
00:28Nadia, you cut me up at the end. I was ready to close it.
00:31I got my hand out. Did you put your hand out?
00:35Anissa's tour hit the high notes.
00:37Do-do-do-ho-do-lay!
00:39Wow.
00:40But ticket sales fell flat.
00:42We've got a yordle in.
00:44Is that something that would be interesting to you?
00:46No.
00:48In the boardroom, a win for the glacier team...
00:52Well done, guys. Well done.
00:53..put Carlo in the crosshairs.
00:55I'm wondering whether I can put up with your ratchet jaw for the rest of this process.
01:00But it was Emma...
01:01You didn't sell any tickets.
01:03And you haven't explained to me what, in fact, you did do.
01:07...who got a one-way ticket.
01:08You're fired.
01:10Now, 17 candidates remain to fight for the chance to become...
01:15...Lord Sugar's business partner.
01:254am.
01:27Hello?
01:28Good morning.
01:29Lord Sugar would like to meet you at Frameless Immersive Art Experience in Central London.
01:34The cars will be outside in 20 minutes.
01:37OK, thank you.
01:40Guys, for Frameless Immersive Art Experience, 20 minutes.
01:45Guys, 20 minutes.
01:46This is brutal.
01:48Would you reckon, a massive art gallery?
01:51There's something virtual reality out there that I'd love to see.
01:54Do you think you'll put yourself up as project manager?
01:57I think on this occasion, art isn't really my thing.
02:01Don't go wrong with a pink toy.
02:03Pink to make the girls win.
02:16We cannot lose again.
02:17No.
02:18Do not want to go back to that cafe.
02:19Absolutely not.
02:20And if no one wants to go forward, I'm happy to PM again.
02:23Haha
02:29Central London
02:34Frameless immersive art experience
02:38Showcasing creativity in a 21st century setting
02:59Let's get down to business
03:03Give you one more night, one more night to get this
03:06We've had a million, million nights just like this
03:11So let's get down, let's get down to business
03:15Let's get down, let's get down to business
03:18Give you one more night, one more night to get this
03:23We've had a million, million nights just like this
03:26So let's get down, let's get down to business
03:31Right, enough of that, down to this week's task
03:35Which as you can probably tell is all about the music business
03:38One of the latest innovations is the arrival of the virtual pop star
03:45These digital avatars release music, hold online concerts and work with brands
03:52Just like the real pop stars and it's a market which is expected to be worth 400 million pounds by
04:002030
04:02So for this task you're going to create a new virtual pop star
04:06Record a single and create a music video
04:11You'll also hold a launch event for a group of well-known brands to try to secure brand deals
04:17The team that secures the most amount of revenue will win
04:21On the losing team, one of you will be fired
04:25And good luck, I'll see you in the boardroom
04:28All clear
04:31Off you go
04:33Today teams must create a virtual pop star and debut single
04:37Before trying to secure sponsorship at a launch event tomorrow
04:41Okay guys, what did you think of that briefing?
04:44I wasn't expecting a live performance from Lord Sugar but it was good
04:50First job
04:51Who's got that development experience? Who fancies it?
04:54Find a front man
04:57So I'd like to put myself forward as project manager
05:00I obviously do work with a lot of brands so I understand the sponsorship side of things
05:05I'd like to put myself forward as well when it comes to 3D animation
05:08That's what I do
05:09So I say we vote on it
05:11So hands up for Jordan
05:14Thanks Liam
05:15Hands up for Amber Rose
05:18Thank you team
05:23Across the hall
05:24Guys, I know I was project manager last time
05:26But I want to be project manager again this time
05:28Ooh, bold move
05:29So I know, I know
05:29Putting it all on the line
05:31We lost last week, I want to get a win in
05:33Pizza pro Anissa
05:36So I used to live in Japan for a year
05:38And the whole online pop star thing is very big over there
05:41So I feel very comfortable with this task
05:43Does anyone have any reservations with Anissa doing it for a second time in a row?
05:46I don't have any reservations with Anissa being a project manager
05:49Okay, so I respect it
05:50Everyone in agreement
05:51Yep, brilliant
05:52Thank you guys
05:53There you go, round two for you
05:54We have to win this time guys
05:59Anissa has put herself forward as project manager
06:01The others jumped on it straight away
06:03I mean, she was project manager last week
06:05And the team lost
06:06Quite a brave decision for them to back her again
06:08Who's the current number one artist in the world?
06:11It's Taylor Swift
06:11So I think we're going for a woman that people can look up to
06:14Female pop and empowerment is our goal
06:18What were we thinking?
06:20What genre?
06:21Setting the tone with her teammates
06:23I really want to go down the rap route
06:25Convenience store owner, Amber Rose
06:28We could write some really good lyrics around
06:30Inspiring young people to go out
06:32Work hard, make money
06:33Sort of that kind of hustling
06:34One thing I would say is
06:36Obviously we want these brands to back us
06:38I think potentially money hustling
06:40That might not be something brands want to back
06:42The reason I was thinking about the idea of money
06:44Is because that, paired with rap
06:46Would be quite good
06:47What do we think?
06:48Hustle
06:51Hustle
06:51Amber Rose has set the team out
06:53To go and create a rap song
06:54All about the hustle culture
06:55Now this task is about appealing to big brands
06:58And at the moment
06:59It's sounding slightly more niche
07:01Than I would have expected
07:02So can anyone actually sing?
07:04I do sing
07:06I can sing all different genres as well
07:07So I can flex that
07:08I've released a couple of rap songs as well
07:11So yeah, I'm happy to go for a strong duet
07:15Which should be based around the characters of Frederick and Nadia
07:18Does that sound good team?
07:19I love it
07:20Sounds really good
07:22Okay, so the teams that we have is the music video team
07:25And then the branding team
07:28Next job for Anissa
07:29On the branding team we have myself, Max, Carlo and Jana
07:34Build her band
07:35Okay, in terms of sub team leader
07:38Any of you four want to go forward?
07:41I don't necessarily have any music or VR experience
07:45However, I did, you know, used to run my church choir
07:47So I'm happy to put myself forward as sub team leader
07:49I completely support you as sub team leader
07:54Talent scouting on her team
07:56I really want to place people where I think they're going to thrive
08:00Amber Rose
08:01So for the character creation team
08:03I'd love Liam to be the sub team leader
08:05I think with all of the experience that you have in creating your own brand
08:09I think it'd be really relevant
08:10I do think obviously Jordan has background with 3D animation and building characters
08:15You actually have to get in there and understand how to create a character
08:18How to dress it right
08:19And that's obviously part of what I do as well
08:21Yeah, so I'm going to make a decision
08:23Liam's going to be the sub team leader
08:25Okay
08:27So what sort of a logo are you looking for?
08:30Have you got anything in mind that you wanted to sort of give us a bit of direction?
08:33I trust you guys
08:34You're adults
08:34Keep it simple
08:35Don't make it tacky
08:36If you are to add any type of objects within the logo
08:40Make it be about money
08:42Actually, I'm going to take that back
08:43I don't want any money in the logo
08:47I feel like the brief was very vague
08:49Amber Rose goes on a little bit
08:51And we did lack a little bit of direction on what she actually wants
08:55I trust that you guys understand the vision
08:57Is everybody clear?
08:59Fantastic
08:59Let's win this
09:00Let's go
09:0410am
09:05Today teams will build brands and lay down tracks
09:09With Frederik's rap background and Nadia can sing
09:13We've got this in the bag
09:14While Amber Rose relies on the talents of her team
09:17Get me in the studio
09:22Prioritising polish
09:23Chisola
09:24I think we should go with a professional singer
09:27We want to get sponsorship deals at the end of the day
09:29So we want to make sure the quality is top notch
09:34Central London
09:36Renowned recording space
09:38Tile Yard Studios
09:39No way
09:41First for both teams
09:43Welcome, welcome guys
09:45Grab a seat, grab a seat
09:47From familiar face and former hit maker, Trey
09:51So I'm going to teach you how to craft an absolute banger, right?
09:55A masterclass in music making
09:58Don't get too complicated
09:59Almost all of the best songs that we love
10:01A five-year-old can sing it
10:02So don't overthink it, overfeel it
10:05Yeah
10:05I like that, I might copyright that
10:10East London
10:11Virtual reality studio
10:13Target 3D
10:15So everyone's clear on the vision
10:16Strong, female, empowered
10:18Sure
10:18Okay
10:19While Anissa locks down a name for their pop princess
10:22Bami, what about Bami?
10:24Bami, brave, accomplished, motivated, independent
10:27Yeah
10:27I guess I like it because I'm BAM
10:29Yeah
10:29Pondering plans for their rap duo
10:32I'm just throwing it out there
10:33Going with their names
10:34The other team
10:37Sticking with Fred and Nads
10:38Their names, we've got that authentic story behind them
10:41Which could create a very powerful brand
10:42Something that sprung into my mind was Cash and Banks
10:45It's quick, you know, it's memorable
10:47Jordan, I really like Cash and Banks
10:49But we are collaborating with big brands
10:51Will they think, oh, it's just about money
10:53It's a little bit direct
10:54You want something punchy, something quick
10:56You're just going to remember
10:56Cash and Banks, for me, is the one
10:58As sub-team leader, I'm going to make the decision
11:00To go with Fred and Nads
11:02Yeah, I like it
11:03Sounds good
11:06On the other half of the team
11:08It's time to get earning
11:09The tables are turning
11:11Already in the groove with their melody
11:19Amber Rose's rappers
11:22Oh, my God, that sounds great
11:24We're in the wrong industry, guys
11:28We are in the wrong industry
11:37Across the hall
11:43Still tuning up
11:51Chisola
11:53I feel like it's missing something
11:54It is missing something
11:55It's missing an edge
11:55Could we have, like, a, so, you know, you go
11:58Could we have
11:59Something like that
12:03Yeah, that's fine
12:03Yeah, that's fine
12:04Yeah
12:08Could we try, maybe
12:12Maybe
12:12Maybe
12:15Let's try that
12:20Yeah
12:20No, no, no
12:21I think you need to try a few more
12:23They are really under time pressure here
12:25Because they've spent so long
12:27Listening to the same melody
12:28Over and over
12:29Chisola has to make decisions
12:31Because at this stage
12:32They're not even going to have a record tomorrow
12:40I think it's just that end note
12:41That last note
12:42Yeah, I agree
12:46So it's going to go
12:46And then you're going to go
12:48Bam, bam, bam
12:49And it's going to explode
12:50Well done, piano man
12:52Guys, before we go into it
12:53We need a bit more
12:54Remember, like, I had a house-y thing in mind
12:56Yeah
12:59Honestly, guys, one voice at a time
13:00We do need to just really quickly get it down
13:02So too many cooks is going to spoil the soup
13:04So, guys, sorry, please
13:06So now I'm just going to say
13:07For this portion
13:08Myself and Frederick make decisions
13:10And if you guys have to chime in
13:11Can you just put your hand up, please?
13:13Yeah, because it's too much
13:13Hang on, I don't think it's too much
13:15No, it is
13:16You're chiming in at points too much
13:18It's becoming a bit disruptive, in my opinion
13:20So if you don't mind, as project manager
13:21Can you give us a second?
13:23So just yourself and Frederick?
13:24Just for a second
13:26Right, let's hear this, Frederick
13:35Things started on a real big high
13:37And then all of a sudden
13:38We were kind of shut down by Amber
13:40Let's just hope that this ends on a high
13:42And we get to a good point
13:47Do we like that?
13:48Yeah
13:49Do we like it?
13:50Do you want to speak to Fred?
13:52That's Fred
13:56Across town
13:56Is there anything bold we want to do
13:58In terms of hair colour?
14:00I was thinking of purple
14:01Are you happy with that, Carlo?
14:03I am, yes, yes I am
14:03Bringing Bami's avatar to life
14:06Okay, so outfit for eyes
14:07Remember it's empowered woman
14:09So I think long-sleeved dress
14:11Looks the most appropriate
14:13Project manager, Anissa
14:16I think for now, is everyone happy?
14:18I'm happy
14:19We need to go with it
14:20Because no time
14:21Yeah
14:22Carlo, what are your thoughts, mate?
14:24Yeah, I think this is really complicated
14:25That's all
14:25Yeah, it is
14:26Why the colour of the hair?
14:28Why the eyes?
14:28It's very, very random
14:29Well, mate, why are you saying that now?
14:31You haven't said a word
14:33Sorry, I'm not trying to be harsh here
14:35But like you had an opportunity
14:36It's very hard to get any kind of words in here
14:38You're barely speaking
14:39I've got three who have just set this whole agenda
14:41Going forward
14:42We're not asking the question like
14:44Oh, guys, what do you think?
14:45When I said everybody happy
14:46There was a pause
14:47You didn't speak up
14:51I'm really disappointed with Carlo
14:53I just hope that he's not playing
14:54Silly tactics and silly games
14:56And actually contributes to the team
14:57The more I look at it, the more I like it
14:59If you look at her
15:01Do you see a strong, empowered woman?
15:03I see a woman
15:07I'm here for Red
15:09Yeah
15:09Nice
15:09Creating characters for their hip-hop hustlers
15:12I'm happy with that
15:13Let's move on to the clothing
15:15If we can, please
15:16I think camo for Nads
15:19Liam, Mia, Johnny
15:21And animation expert Jordan
15:24I'm here for that
15:25Yeah, that's great
15:26Can you just explain what the current plan is
15:28With it really quickly
15:29Because I'm a bit lost here
15:30I think we should just focus on this
15:32Rather than explaining it
15:34So there's no plan right now
15:35The plan is to create
15:36A cool-looking Fred and Nads
15:38There's no synergy between those two at the minute
15:41I'm a bit confused about what point you're trying to make there
15:44It just feels like it's all a little bit random
15:46Nothing's really standing out to me or not
15:48If we could just put the work boots on as well
15:50So it's just going to complete the fit, if you know what I mean
15:53To be honest, I'm feeling very frustrated
15:55I feel like the PM's made a massive mistake
15:58Putting Liam as sub-team leader
16:00This is my area of expertise
16:03I've seen slices of bread more vibrant
16:05Than what we've come out with there
16:07I'm happy with that
16:08Yeah, cool
16:09I think they look cool, man
16:10Pretty good
16:11Yeah, I'm pretty happy
16:14Cool
16:16For the rest of the team
16:18Every day we're learning
16:19It's time to get cemented
16:21The tables are turning, turning
16:25DIY vocals down
16:27Get that mulla
16:28Came from the ground to the top
16:29Now life is sweet
16:30Just like sugar
16:31A chance to enhance with special effects
16:34Auto-tune, format shifting
16:36Altering the character of voice
16:37By changing the vocal timbre
16:38Something robotic, kind of
16:40Yeah, AI
16:41Can we hear that with the AI sound effect on Frederick's vocals, please?
16:46Yeah, of course
16:46Thank you
16:47Right, let's hear this, guys
16:49My life was a mess
16:50Just like the rest of the world
16:52This is it, this is it, this is it
16:55Yeah, yeah, yeah
16:56I like that
16:58Yeah, it's going really, really good
16:59Delighted I got in that we needed to use the AI voice
17:03I came up with that idea
17:05Our song is definitely BAFTA-worthy
17:21On the other team
17:22So lyrics, guys, we really need to put something together now
17:24Under pressure to produce their pop track
17:27So are we sticking with the You Can Have It All
17:29I think that needs to be the chorus
17:31I think that's short, catchy
17:32Yeah
17:33Chisola takes centre stage
17:35So six
17:37Success is
17:38Success is not overnight
17:41I think that's too cocky
17:42We wanted to be catchy
17:44We wanted something really, really simple
17:45So give us a simple line
17:46Have you got a simple line?
17:47Yeah, so like
17:47Hey, hey, can I have your attention
17:49No
17:50Hey, hey, can I have your attention
17:53Oh, no
17:54My heart beats for success
17:56There we go
17:56What rhymes of success
17:57Look at me in that dress
17:59Yeah, look at me in that dress
18:00I love that
18:01Let's bring in the singer
18:02And let's just get this down
18:05I think we did run out of time there
18:07And that was an oversight on my part
18:08But we managed to put it out of the bag
18:11Just about
18:11I do think we've got a really good song behind us
18:14She can have it all
18:16And I can have it all
18:19It's very catchy, isn't it?
18:21It's kind of giving me goosebumps
18:257pm
18:27Before shooting their music video
18:29Let's see this
18:30For Fred and Nads
18:32Okay
18:34Wait
18:34A chance to put faces to names
18:37We look like a duo
18:38You do look like you're
18:40Yeah
18:40You do look like a duo
18:41Yeah
18:41Next door
18:43Moment of truth
18:43The big reveal of Bami
18:48Oh
18:49Oh no
18:51Oh my gosh
18:52What is that?
18:53She looks about 40
18:54Oh no
18:55She looks very old
18:56Guys, this is a disaster
18:58I'm actually really disappointed in the other team
19:00That's shocking
19:01Yeah
19:01That's shocking
19:02It's not giving Taylor Swift
19:03It's not giving pop
19:04It's not giving fun
19:05It's giving just very corporate
19:07I don't even think that's giving corporate
19:08I think that's giving like pensioner
19:10It's just giving rubbish
19:138pm
19:16Amazing
19:17Oh my gosh
19:18Yeah
19:18While half of each team uses motion capture to produce pop promos
19:23Ready?
19:24Strong skin
19:25Yeah
19:29Across town
19:30That's it
19:31Clean
19:31Nice
19:32I like it
19:33For both teams
19:34Last job of the day
19:36I'd say that's the one
19:37Yeah
19:37It's a wrap
19:39Design a logo for their act
19:42Max, what do you think?
19:44I would maybe consider changing the eye to be a mic
19:47No
19:47Oh
19:47I like that
19:49No, no
19:49I'm 100% against it
19:50People would just think the name is Bam with a microphone
19:53Don't do that
19:53I think let's just see what it looks like
19:55Well let's play around then
19:56You can if you want to
19:57Okay I think we're wasting time discussing this
20:00We're doing it
20:00I'm going to see it
20:02I actually quite like that
20:03Because at least it showed that she's a singer
20:06Bammy
20:06Guys, that's too much
20:08Janet, respect that decision
20:09Okay
20:09I still stand by what I said
20:11Okay
20:149pm
20:14Well done everyone
20:16Well done
20:16Well done
20:17Videos wrapped
20:18And
20:19Well done
20:22Brands built
20:23I know it's been a long day
20:24But let's get out of here
20:27Tomorrow
20:28Secure sponsors of the launch
20:368am
20:36Good morning everyone
20:37Good morning
20:39For Anissa's team
20:41Let's just get into the character
20:42Let's see what we did
20:43A chorus of critiques
20:46When we first see it
20:47We weren't happy with it
20:49Yeah we weren't
20:49She in my opinion
20:50Doesn't hate Taylor Swift
20:52We've ended up with Doc Cotton
20:54What we have
20:55And I think we can spin this
20:56Is a strong empowered woman
20:58She is like more modest
21:00In her approach
21:01And I think that's a USP
21:02We can go with
21:03Just for everyone's benefit here
21:05Carla
21:05I'm disappointed
21:06With your contribution yesterday
21:07Okay no no let me speak
21:08So when Max
21:09Would you let me to a small couple
21:10Many times I just say
21:12Are you happy
21:12Everyone said yes
21:14Yes yes
21:14When I say
21:15Are you happy
21:15I never once said
21:16I never once said
21:17I was happy with that
21:18One thing I'm observing right now
21:19There is so much conflict
21:21In the team
21:23And this is why
21:24This has gone completely wrong
21:30So the plan was to have characters
21:33Based on Fred as the rapper
21:34And we obviously had Nads as the singer
21:37Hoping his work strikes a chord
21:39The kind of synergy between the red hair
21:41And then the shoes
21:42It shows that there's been a thought
21:43Behind the fact that there's a duet
21:45Liam
21:47Right so if I just bring up the logo
21:49And get your thoughts on that
21:53The black overall writing
21:55Does contradict the colourful outfits
21:58Of the characters
21:59I hear that
22:00But on the brief
22:00We got from Amber
22:01She did say
22:02She wanted to keep it nice and clean
22:04And simple
22:04And I feel like that's what we've done
22:06I think we could have
22:06Potentially pushed it further
22:08We might have played it
22:09A little bit safe
22:12Having seen the character
22:13Do you want to see the logo
22:14Yes
22:19It's giving Barbie vibes
22:21It looks like a girl's toy brand
22:22Is that a microphone?
22:24Mm-hmm
22:24So this was my idea
22:26But it was to try and incorporate
22:28Some sort of pop star vibe to it
22:30I didn't necessarily straight away
22:31Get that there was a microphone there
22:33It just looks like a peanut to me
22:35To be honest
22:37That logo
22:38I mean
22:40That's utter rubbish
22:41It's really embarrassing
22:43I mean I'm speechless
22:44I just do not think that
22:45The team have stuck to their brief
22:47Whatsoever
22:47Shall we listen to the song?
22:49Yeah
22:49I'll hear it
22:52My heart beats for success
22:54Look at me in this dress
22:56I feel strong in my own skin
22:59It's time to begin
23:01You can have it all
23:03You can have it all
23:05She can have it all
23:07And I can have it all
23:11Overall
23:12I am happy
23:13That last part was amazing
23:14Ultimately I do think it's a great song
23:15I think it fits with the empowerment theme
23:19Revealing their rap
23:20Is everybody ready to listen to the music
23:23That we created yesterday?
23:25I can't wait
23:25Amber Rose
23:53So obviously Fred does sound like he's in Howard Helium
23:58Amber was engineering it
23:59And her idea was as we're going into a virtual reality world
24:03That was actually my idea
24:04Was I your idea?
24:04Yeah
24:04Okay
24:05My one concern is the lyrics aren't very clear
24:08That distortion sound it just seems low budget cheap
24:11But I genuinely think that we were better to go with the AI voices
24:15I just feel like that's a big big red flag
24:21I'm a little bit concerned about the distorted voices
24:23The sub team have gone down a more realistic route
24:26So now that might be detrimental to the brand
24:28Alright team we're going to be off to go and edit our music video
24:31And you guys are going to go off to do some consumer research
24:33So please get us some good feedback
24:35And we will see you all later
24:36Thank you
24:37Cheers guys
24:38See you later
24:46That logo and that woman that they've created the character
24:50It's crap
24:52The fact they've chosen that high pitched tone
24:56Means it's really hard to make out the lyrics
24:58Felt like I was listening to a chipmunk
25:01You know
25:05At the edit
25:06If we could start wide
25:08Yep
25:08And then when it does the first dance
25:10That's when we go mid
25:11Next job for both teams
25:13Nice
25:14Yeah
25:15Yeah yeah yeah I like that
25:16Polish their pop promos
25:20The first idea I had with this video guys
25:22Would be to include some subtitles
25:23We got some feedback from the other team
25:25That the voices weren't too clear
25:27Yeah
25:27So what we need to do is just crack on with the first part
25:30Make a decision on what we all like
25:32So I'm just going to
25:33If you guys don't mind for this bit
25:34I'm just going to delegate to
25:36Our editor
25:37So for example in this incident
25:39I'm happy with the wide shot
25:40Till sugar
25:41And then for the next verse to be
25:43In the mid shot
25:44What does everybody else think by the way
25:45The reason I put myself up for this task
25:47Is I edit videos
25:48So if you could just let me lead on that
25:51So after the word earning
25:52Tight cut please
25:53And then back into wide
25:56We really need to get through this
25:58Subtitling
25:58I don't think I could work physically faster
26:00If I tried
26:02I absolutely feel
26:04That I'm being swept aside
26:06It's very much Amber Rose's
26:08Way or the highway
26:10Keep going
26:11Stop
26:11Cut
26:12We've cut there
26:13And we're going to shoot straight into subtitles
26:15Central London
26:19For Anissa's team
26:21Hi everyone
26:22Hey guys
26:22How we doing?
26:23In preparation for the pitch
26:25So the first thing we'd like to do
26:27Is play you a music track
26:28A chance to hear if the public
26:30Buy into BAMI
26:31What are your thoughts?
26:36It's a good hook
26:37Good chorus
26:38I love the overall song
26:39The overall feel
26:40Her voice was really lovely
26:42Good
26:42Good
26:43That's great feedback
26:43This is our character
26:46She doesn't look like a pop star to me
26:48Yes
26:49It's unfortunately giving mum vibes at this point
26:51So do you think someone like this
26:53Could never be a pop star?
26:54A pop star yeah
26:55But not a successful one
26:59Across town
27:00The clothes are relatively trending
27:04Also hoping for rave reviews
27:06So let's get the tune playing
27:08And let's hear your thoughts
27:09Fred and Nads face the focus group
27:29So just as a show of hands guys
27:31Please do raise your hand
27:32If you liked our song
27:37No one brilliant
27:38I don't know what
27:40Like process or whatever
27:41The male vocals was put through
27:43But like I couldn't make out
27:45What the lyrics were
27:46It sounds so robotic
27:47It sounded like a music video
27:49I recorded when I was eight
27:50To be honest
27:544pm
27:54Yeah let's just get the logo at the end
27:55That eye is just killing it for me
27:57The logo is what it is
27:58Yeah we can't change it
27:59We can't change that
28:01Videos vamped
28:02I'm going to say I'm happy with it
28:03I'm happy to sign off on that
28:04Love that
28:05Amazing
28:06Next for both teams
28:08How was it?
28:09I think the main thing
28:10Is actually on the character
28:12Someone said mum like
28:13I think to spin that
28:14We can say that she's a raw model
28:16A chance to feedback findings
28:18We did actually do a show of hands
28:20After we played the song
28:21To see how many people liked it
28:23And a total of zero hands was raised
28:26Thank you guys so much
28:27For all of the feedback
28:28In terms of the pitch
28:29Two people from the music side
28:31So I'll pick yourself Frederic
28:32And then I'll pick Emma
28:34Because you had a lot of input
28:35In the actual music
28:36It's Fred and Nard
28:37So actually
28:38In my view
28:39I think both of you need to be out there
28:40That's personally
28:41I appreciate your opinion
28:42But due to the disruptions
28:44That could arise
28:44I am actually
28:46Disruptions that could arise
28:47Yeah
28:47In terms of what?
28:49What do you mean by that?
28:50During a corporate pitch
28:51With a client
28:52Everybody needs to be heard
28:53And I'm not quite confident
28:54That that would happen
28:55If I put you on there
28:56So I've dealt with
28:57100 million pound turnovers
28:59And I've always had a success with it
29:00So what are the challenges?
29:03Nadia
29:03The challenge is exactly
29:04How you presented your argument
29:05To me right now
29:06It's extremely condescending
29:105pm
29:11Showtime
29:13Arriving
29:14Some of Britain's biggest brands
29:16All with the potential
29:18To sponsor an act
29:20Bringing Bami
29:22Into the spotlight
29:23Hello everyone
29:24We're here to show you
29:26Our new virtual pop star
29:28Project manager
29:29Anissa
29:52So when creating our pop star
29:54It was really important for us
29:56To have someone
29:57That has a meaning behind it
29:58We wanted to have someone
29:59Who's empowered
30:00We wanted to create
30:02A pop star
30:03Who represents
30:04All shapes and forms
30:05She's empowered
30:07She wears what she wants
30:08She does what she wants
30:09We wanted someone
30:11Who's brave
30:12Accomplished
30:13Motivated
30:14And independent
30:15We wanted someone
30:16Like Bami
30:17Thank you
30:24Introducing
30:25Fred and Nads
30:26As a member of
30:27Gen Z
30:27The growth in popularity
30:29Of 3D virtual performances
30:31Is growing
30:32Jordan
30:33So without further ado
30:35I would like to give you
30:36The music video
30:37For Tables Are Turning
30:38By Fred and Nads
31:05Thank you for watching the music video
31:07Without further ado
31:09I'm going to talk through
31:11The name of the song
31:13Tables Are Turning
31:15Really encompasses
31:16Who Fred and Nads are
31:18They've been through a struggle in life
31:21They've hustled to make
31:24Their ends
31:25Sorry
31:26Actually been able to make ends meet
31:28And really what we're saying
31:30With Tables Are Turning
31:31Is really about
31:32Switching their life around
31:37Thank you so much
31:38Thank you guys
31:38Thank you guys
31:43Thank you guys
31:43Pitch is over
31:44Lovely to meet you
31:45Lovely to meet you
31:47Teams have one hour
31:48To secure sponsors
31:49What did you guys think of it initially
31:52While Jordan fails to cash in
31:54There's quite a lot of focus
31:55On material things
31:57And money
31:58For us I think it would be
31:59Too much of a risk
32:01Hoping to harmonise
32:03With beauty brand
32:04Simple
32:04Caroline
32:05And Jocelyn
32:07Salon owner
32:08Yvonne
32:09I would love to know
32:11Your feedback
32:11And see if we can work together
32:13I just think simple
32:14Is quite a different world
32:16Thank you so much
32:17I really do appreciate
32:19That we are not fitting
32:20With your demograph
32:21And not your brand vision
32:22We're just up against
32:23A bit of time
32:24So obviously we need to
32:25Kind of move on
32:26But it's been absolutely
32:27Sorry Nadia
32:27That was Yvonne's lead
32:29And thank you so much
32:30Yvonne's lead
32:30One second
32:30Sorry
32:31Guys
32:32Just to touch on that
32:35I would like to see your brands
32:37Going across a lot more
32:39Different demographics
32:40I think where there's a will
32:41There's usually a way
32:42But I think on this one
32:43We might not have a way
32:46I think as soon as we're in a position
32:48Where the brand just says
32:50No, like this isn't going to work
32:52Nip it in the bud
32:53And move on
32:54The only last thing I'll say is PM
32:55Is if somebody's leading
32:56That's the person
32:57Who closes
33:00For Bami's sales squad
33:02With Bami she's empowered
33:03And I think we're showing empowerment
33:05In a different way
33:05Than current pop stars as well
33:07While Anissa fails to chart
33:09So talk me through the logo
33:11The eye
33:12Do you think it might look
33:13A bit like a tampon?
33:17Waxing lyrical
33:18With department store Debenhams
33:20Bami essentially
33:21She is an empowered woman
33:23She's very career driven
33:25Malika
33:27She's also
33:28You know
33:28Falling in love
33:29She's also done a lot
33:30Of self development work
33:31So she's done a lot of work
33:32With regards to like
33:33Self loving
33:34I think conceptually
33:35There's something really
33:36Interesting in it
33:37Because obviously
33:38We are about empowered women
33:40So what figure do you have in mind
33:41I think we could go to
33:42One, two, five
33:43Can we increase that figure
33:45So 150,000?
33:46Yeah
33:47Yeah
33:47All right
33:48So let's shake
33:48What has it done?
33:49Great
33:49Fantastic
33:5130 minutes to go
33:52We really liked the characters
33:54Yes
33:55That we came up with
33:56While Mia hits the high notes
33:58If you were happy to shake on 68,000 today
34:01Go on we're in again
34:02Yeah
34:03Thank you so much Natalie
34:05Still to make a sale
34:07With the Gen Z community
34:09We want them to be inspired by Fred and Nad
34:11Liam
34:13Is that something you'd be interested in?
34:15There are elements here that are great
34:18Great
34:18But there are things that maybe
34:19Are just a bit more jarring
34:20With the Jeep brand
34:22Sure
34:22But would you then do something
34:24Kind of exclusive with us
34:25Or where are we going with
34:26I think we'd struggle
34:27With doing something exclusively
34:28Sure
34:29But what are you talking about
34:30In terms of budget
34:31Because obviously
34:31We've got quite a few brand partners
34:33To look at
34:34I think at this point
34:35It's just going to be a difficult fit
34:36With our kind of demographic
34:38So for me
34:38It would have to be an out unfortunately
34:41I feel like I was leading that pitch
34:43And maybe there wasn't
34:44The exact target audience
34:46Whether Nadia's just jumping in straight away
34:48Talking about exclusivity
34:49Talking about numbers
34:50And in my opinion
34:51I just think that scared them off
34:54On the other team
34:55You're a great brand simple
34:57Their shake up cosmetics
34:58Sorry?
34:59Their shake up cosmetics
35:00Are not simple
35:00While Carlo crashes out
35:03Yeah
35:03So with the song
35:04The lyrics is
35:06I can have it all
35:07Driving up a deal
35:08With car giant
35:09And Alfa Romeo
35:10We'd love to have you guys on board
35:12As one of the sponsors
35:13If not one of the main sponsors
35:15Kia
35:16What did you guys have in mind
35:18If you would like to come on board with us?
35:19The conception of the character
35:21Is absolutely where we want to be
35:22In a space we need to get into
35:23Although the potential's there
35:25I think it's genuinely got a ceiling
35:26Of £40,000 over the course of that year
35:29I understand the logic of one year
35:30But I think doing a five year deal
35:32Would really benefit both of us
35:34Would there be exclusivity?
35:36It's just that
35:36I don't want it to eat Alfa Romeo today
35:38And a competitive brand tomorrow
35:40If you go up to £250,000
35:41For a five year deal
35:42With a one year release clause
35:44I can shake your hand now
35:45I'd be happy to shake on that
35:46Let's shake on that
35:47Thank you
35:47Brilliant
35:49Anissa's ecstatic
35:50That she signed a deal
35:51With Alfa Romeo
35:52For £250,000
35:53But the problem is
35:54She hasn't
35:55Because after the first year
35:57Alfa Romeo can cancel
35:58That means that for £250
36:00Only £50,000 is guaranteed
36:03Five minutes to go
36:04I have friends that are in the late 20s, early 30s
36:07And they actually drive Alfa Romeos
36:09Can I just stop you for a sec?
36:11It's Alfa Romeo
36:13For both teams
36:14Would you be happy to do £40,000?
36:16I think that's fair
36:17Yeah
36:18I appreciate it
36:19A final push for deals
36:21What you showed us is too broad
36:23Thanks so much for your time
36:25So our final offer is going to be £4,000
36:28Thank you so much
36:29That's great
36:30Thank you so much
36:31Thank you for your time
36:32It doesn't feel like a natural fit for our brand
36:386pm
36:39Ultimately the deals we didn't get
36:40Are because of the messaging
36:41Talking about money
36:43Ended up costing us
36:44Tonight
36:45Sponsorship will be totted up
36:47We got a quarter million deal
36:49Of Alfa Romeo
36:50Amazing
36:50Well done team
36:53Tomorrow in the boardroom
36:55Face the music
37:07You can go through to the boardroom now
37:25So for this time
37:27You had to create a virtual pop star
37:30And then go on and secure sponsorship
37:32So welcome to boardrooms got talent
37:36I suppose
37:37Yeah
37:37I'm the only judge you need to impress
37:40Think of me as Simon Scow
37:43Now
37:45Anissa you become the project manager again
37:47The second time round
37:49Yep
37:49I'm a strong businesswoman
37:51With a natural confidence
37:52You're desperate to get home quickly
37:54I'm wrong
37:54No no no no
37:55I have still faith in myself
37:56Right
37:57So in the morning meeting
37:59So in the morning meeting
37:59We decided to go for a strong pop female character
38:02We wanted someone who we can relate to ourselves
38:05Taylor Swift is the current number one artist
38:07So she appeals to the masses
38:09And that's what we wanted to do with our pop star as well
38:11Right
38:12So your team came up with the name BAMI
38:15Yes that's right
38:17Right
38:17Okay let's see the logo
38:20That bit on the top there
38:21That's supposed to be a microphone
38:22Is it?
38:23Yeah
38:23Who put that there?
38:24Max
38:25So Lord Sugar
38:25I was quite keen to get some iconography in there
38:28Which is where the microphones come from
38:29One of the brands mentioned that the eye looks like a tampon
38:33Yeah
38:34I would say my first impression is it's a suppository
38:39Yeah
38:40Lord Sugar had zero involvement in this
38:42No no no
38:42I don't think that's anything to be proud of
38:45Exactly
38:45I agree
38:46I agree
38:46What's been consistent from the last few days
38:48Has been Carlo's lack of contribution in my opinion
38:51I think as a team we really really tried
38:53This is the Carlo Appreciation Society
38:56Did you give him the opportunity to talk?
38:57I said Carlo what do you think?
38:59Why are you not giving us your input?
39:00Multiple times
39:00No idea was received
39:02It's as simple as us
39:03And it was very difficult
39:04No no no
39:04You have to speak to be able to get ideas across
39:06And that was the problem Carlo
39:08You were completely silent
39:09All right all right
39:10Let's move on
39:11Come on let's see this pop star
39:13So oh my god
39:15What happened to the Taylor Swift type angle then?
39:19So essentially I know we said Taylor Swift in the morning meeting
39:21Yeah well you were a mile off for that wasn't you?
39:23But once we made the character
39:24I knew we have to put a positive spin on it
39:27Okay let's go
39:28Let's run it
39:29Let's hear the stuff here
39:33Doing the breaststroke
39:34My heart beats for success
39:36Look at me in this dress
39:39I feel strong in my own skin
39:41It's time to begin
39:43You can have it all
39:45You can have it all
39:47She can have it all
39:50And I can have it all
39:54All right
39:55Not bad I suppose
39:57I mean
39:57Catchy
39:58It's quite catchy
39:59Catchy
39:59Okay so let's move on
40:01I've got a little list here
40:03Anissa
40:03No deal with simple
40:05Garmin
40:06No deal
40:07Alfa Romeo
40:08I agreed a five year plan with them
40:10At £250,000
40:12With a one year break clause
40:17I'm in the property business
40:19Right
40:20And when we lease
40:21To people sometimes
40:23They say we're going to take a five year lease
40:25With a one year break clause
40:27To me
40:28That means
40:29Forget about the other four years
40:31Let's call it £50,000
40:33Shall we
40:34Because that's all that's guaranteed
40:35Yeah
40:35Oh no
40:36Are you joking
40:37Okay
40:37No I'm not joking
40:38No I know you're not
40:39I'm being practical
40:39Can I just add to that
40:40I'm being realistic
40:41No I understand
40:41It's £50,000
40:42Sorry
40:42Take it or leave it
40:44That's what it is
40:45Right
40:45Now we're going to move on to
40:47Amber Rose
40:49You decided to become the
40:51Project Manager
40:52Is there any reason?
40:53Yeah so when I heard the brief in the morning
40:55I was really excited to put myself
40:57Forward as Project Manager
40:58Because I felt like I had
40:59Really good experience
41:00In kind of brand sponsorships
41:01Anybody else put themselves forward?
41:03Yeah
41:03Lord Sugar
41:04I put myself forward
41:05It was also a huge 3D CGI
41:08Animation
41:08Animation aspect
41:09Which is part of
41:11What you're good at aren't you?
41:13Of course yeah
41:14I feel like I could have done
41:15A better experience
41:16The sub team leader also
41:17Agreed with that
41:19That would have been a wise choice
41:20You were the sub team leader
41:21Yeah Amber Rose
41:22Just appointed me as sub team leader
41:24And I said that
41:25I think Jordan's expertise
41:26Would have been better
41:27But I was more than happy
41:28To go with what the project manager
41:30Told me
41:30And you decided that
41:32You would go for
41:33A duet
41:34And it's rap
41:35Is that right?
41:36Yeah we wanted to base
41:37Those characters off
41:38Frederick and Nadia
41:39Mixture of Frederick and Nadia
41:41Indeed
41:42Oh my god
41:46That's the logo
41:47Fred and Nadia
41:50Sounds like a couple you met
41:51At the parent teachers association
41:54Liam did you get a clear vision
41:57From Amber Rose
41:59As what she wanted you to do
42:00No I didn't Lord Sugar
42:01In the morning
42:02I got told to keep money
42:04Out of the logos
42:05And to make the logo simple
42:06So that was literally
42:07The only guidance we got
42:09Liam respectfully
42:09You didn't voice any of these
42:12Concerns before
42:12And that's quite telling
42:13On how the task went
42:14Can I move on
42:14Let's see this dynamic duo
42:16Shall we
42:19Coulda woulda shoulda
42:20Not good enough
42:21Get that muller
42:22Came from the bottom
42:23Straight to the top
42:24Now life's sweet
42:25Like sugar
42:25Fire keeps turning
42:27Everything we're learning
42:29It's time to get some money
42:31The tables are turning
42:32Turning
42:33Turning
42:34Turning
42:36Going
42:36This is a motivational poem
42:38Keep grinding
42:39Keep going
42:41All right
42:42It's less stormsy
42:44More starmer
42:45As far as I'm concerned
42:47I noticed there was
42:49Subtitles underneath
42:49There's a bit like
42:51Netflix
42:51If you wanted something
42:52In a different language
42:53Yeah I think we were
42:54Conscious that
42:55We obviously had an
42:56AI generated voice
42:57And we wanted to make sure
42:58That the lyrics were
42:59A focal point
42:59It was like Alvin
43:00From the chipmunk
43:01Yeah
43:02I made that point
43:03You know as someone
43:04Who works in the industry
43:05You want to get rid of
43:06That AI sound
43:06You don't want to include it
43:07What I will say is that
43:09The team that worked
43:09On the music
43:10Were ecstatic about it
43:12Really proud of their work
43:13I will say that
43:13When I heard the song back
43:14I'll be honest
43:15I wasn't delighted
43:16Frederick one second
43:18Please stop
43:18Let's have some honesty
43:19As a team please
43:20Exactly
43:20Absolutely ecstatic
43:23All of us
43:24It felt like you had created
43:26A number one track
43:28Is that not fair?
43:29Yeah
43:29No we did
43:30Okay
43:32Let's now find out
43:34How you got on
43:35With the brands
43:36So Tim
43:37How did your team
43:38Get on?
43:39Well although there
43:40Were some issues
43:41With their virtual pop star
43:42They really liked
43:43Some elements of it
43:44So three brands
43:46Decided to invest
43:47112,000 pounds
43:49In sponsorship deals
43:50Wow
43:51Okay
43:51Karen
43:52What happened
43:53With your team?
43:54Well some of the brands
43:55Had an issue
43:55With how the virtual pop star
43:57Looked
43:57And as you know
43:59Only 50,000
44:01Of the 250,000
44:02Alpha Romeo
44:03Offered is going to be allowed
44:05And that really
44:06Puts a dent
44:07In their numbers
44:08But they really liked
44:09The message
44:10Behind the brand
44:11And still
44:14Pretty good
44:14215,000
44:18Well done guys
44:19Yeah well done team
44:22So you've spent
44:24The last couple of days
44:25Creating virtual pop stars
44:27Now you're going to become
44:29Real life rock stars
44:32I've laid on
44:33An immersive studio
44:35For you
44:35To rock out
44:36To your heart's content
44:38So enjoy yourself
44:39And I'll see you
44:41On the next task
44:41Thank you so much
44:42Thank you Larry
44:43Thank you Tim
44:47Let's go
44:48Come on
44:51Get in there
44:52Come on
44:55Well
44:57There's something wrong
44:58Somewhere
44:58You're going to have to
44:59Go away and discuss it
45:00Amongst yourself
45:01Come back here
45:02And we'll finish this off
45:04I think at least
45:05One of you
45:06Is going to be
45:07Leaving the process today
45:09Okay
45:09Off you go
45:10Thank you
45:10Cheers
45:18Oh yeah
45:20Wow
45:22You can sing man
45:23You can sing
45:24I'm going to throw it in
45:25Sometimes I go out
45:27By myself
45:28And I look across the water
45:32It feels amazing
45:33To win task two
45:34There was a lot of pressure
45:35To be PM twice in a row
45:36But I had faith in the team
45:37And I know we could do it
45:39Why don't you come on over
45:42Valerie
45:43Woo
45:44I am over the moon
45:46Elated
45:47We created a great song
45:48That's really catchy
45:49I think we absolutely
45:50Smashed it
45:52Valerie
45:56Valerie
45:59Well there's 100% more
46:00To come from Carlo
46:01I think I had very little involvement
46:03When it came to this task
46:04Lord Sugar has seen nothing yet
46:06Thank you guys so much
46:07For trusting me as PM
46:08The second time
46:09We all smashed it
46:11Cheers to BAMMY
46:19In terms of the logo and branding
46:21Obviously yourself Liam
46:22You were a sub team leader
46:23I would have liked to see Jordan's opinion
46:25A bit more in it
46:26Just because of the background
46:27He came from
46:27Jordan did have input
46:29You didn't give no direction
46:30It was your decision
46:31To go down the money route
46:32Which is why all of the brands
46:34Never bought in to the idea
46:36Amber Rose chose not to put me
46:38As a sub team leader
46:39Even though this is literally
46:40My industry
46:41Which I think is a massive mistake
46:43And something we just can't overlook
46:44I really really did not like
46:46The cash thing
46:47I mean Ivan
46:48You did nothing in this task
46:49Respectfully
46:49Respectfully
46:50Because I didn't get the opportunity
46:51To do anything in the task
46:53But you did that on task one as well
46:55You've been coasting by Ivan
46:56You haven't really been doing much
46:57Oh really Amber Rose
46:58I've been coasting
46:59I think you didn't contribute
47:01Amber took complete and utter control
47:03Over everything
47:04Whenever you're working with Amber Rose
47:06It is impossible to contribute
47:07What I believe the problem is
47:10Is in the selling
47:10But you did interject multiple times
47:13But not in a way
47:14But can I just finish my point
47:15Multiple times
47:16I want to respect
47:16Forcing a brand
47:18You're the person
47:19You're exhibiting what they're saying right now
47:21You're doing exactly what you did
47:23In the sales
47:24It's a straight end
47:24Nadia
47:25She was extremely disruptive
47:26Throughout the entire task
47:27Which meant that I was managing behaviour
47:29Versus actually making decisions
47:31That I feel like could have helped us win the task
47:44Could you send the candidates in please
47:59Right
48:00Well
48:01There were eight brands
48:02That I sent you in front of
48:04Right
48:06Six would have sponsored the other team
48:09As we spoke to them afterwards
48:10Compared to your three
48:12So my question is
48:15Where did you go wrong?
48:16Lord Sugar
48:17I'd like to start by saying
48:19That one of the key things
48:21Is around the niche of the song
48:23Well on the whole
48:24I think that when we were speaking to brands
48:26A lot of them liked it
48:27The issue was
48:28Clearly not
48:29Because most of them
48:31Didn't sponsor your pop star
48:33This kind of endorses to me
48:35That your team were delinquent
48:37In negotiations
48:39Yeah so I was the one that led Jeep
48:41I feel like I was doing a good job
48:42Building some rapport
48:44What happened then
48:44If you were building good rapport
48:46Well Nadia did jump in and say
48:48You know
48:48Are you willing to do an exclusive deal
48:50And I feel that personally
48:51They just got a bit
48:53Off put by that
48:54What you think Nadia created an atmosphere
48:57I think it was quite obvious
48:59That there was a little bit of friction
49:02Jordan
49:03You're a 3D animation expert
49:06And yet you wasn't made the sub-team leader
49:09And here we are making music here
49:12So it was a bit like getting Ed Sheeran
49:15To stand in the back with maracas
49:17Yeah again the decision was made
49:20By the project manager
49:21To go with Liam
49:22Despite him also voicing
49:24That would have been a better option
49:26But what I will say
49:27Is that Jordan was still on that team
49:29His expertise was still there
49:30Just because Liam was sub-team leader
49:32Doesn't mean he wasn't allowed
49:33To put his input in
49:34And I can't be accountable
49:36For his lack of contribution
49:37What do you say about that?
49:38It wasn't the lack of contribution
49:40I think Liam can agree
49:41That I did put my points forward
49:42Many many times
49:43But as sub-team leader
49:45He chose to overrule them
49:46Right
49:48Who introduced this distorted sound
49:51That created the chipmunks
49:53Wasn't that you?
49:54I'm accountable for the AI voice
49:56I don't believe that that completely
49:57What was the idea of it
49:58To distort the sound
49:59The audio
50:00Because I felt that it was more
50:02In keeping with the brief
50:06Top of the flops
50:07I think this song was
50:08Wasn't it really?
50:09Not nine top of the pops
50:11Lord Sugar
50:12Just to add another perspective there
50:13I think we didn't make enough sales
50:14Because of the theme of money
50:16As project manager
50:17I know I took the lead
50:18On a lot of decisions
50:19But what I will say
50:20Is that everyone seemed
50:21To be happy
50:22On and board with them
50:23Ultimately this
50:24You know
50:25This came down to sales
50:26And a lot of people
50:27Didn't sell
50:28You know
50:29Yvonne had the pitch
50:30With Simple
50:30She didn't close on that pitch
50:32I'm knowledgeable
50:33In their products
50:34I know what they have
50:35Well if you're that knowledgeable
50:36You obviously didn't impress them
50:38Did you really?
50:39They just couldn't see
50:40The cohesion
50:40With our brands
50:42And theirs
50:42I did try
50:43Yeah
50:46So Amber Rose
50:47Which two people
50:48Are you bringing back in?
50:50Well I'd like to bring back
50:51Yvonne for lack of contribution
50:52And she didn't close the sale
50:53With Simple
50:54And I have to bring back
50:55Nadia as well
50:56Simply because of the distractions
50:58In between all of the sales pitches
51:02Alright
51:02Well the rest of you
51:03Go back to the house
51:05Thank you Lord Sugar
51:06Thank you Lord Sugar
51:15Right
51:16I'm going to go into consultation
51:19With Baroness Brady and Tim
51:21So I'd like you three to step outside
51:24And I'll call you back in shortly
51:26Okay
51:26Thank you
51:27Thank you
51:44And what about Yvonne
51:45I think overall
51:46Yvonne didn't contribute that much
51:49But what she did contribute
51:50In terms of the distortion of the song
51:52Was one of the key reasons
51:53Nobody liked it
51:54Hmm
51:55Nadia seems to rub people up
51:57The wrong way
51:58I've got to say
51:59Listen
51:59I like strong women
52:00As you know
52:01But I think
52:02It's not what she says
52:03It's how she says it
52:05It's got more beef
52:06Than Smithfield Market
52:07I think
52:11Could you send the
52:13Three of them in please
52:28So
52:29So Amber Rose
52:30In your own admission
52:31You say you made a lot of key decisions
52:33That were wrong
52:34Right
52:34I mean
52:35You had eight potential clients
52:38Who really were alienated
52:40By the fact that
52:41The song was talking about money
52:43I am disappointed within myself
52:44Because in hindsight
52:45You know
52:46We may have niched down a little bit
52:47By going through
52:49Going for the theme of money
52:50But what I will say
52:51Is that
52:52I've contributed greatly to this task
52:54And worked really really hard
52:55On the last two tasks
52:56They all work hard
52:57Everyone works hard
52:58And Amber Rose
52:59You actually specifically
53:00Told me to
53:01Be quiet
53:02You said
53:03Myself and Frederick
53:04Are going to listen to this now
53:06And I don't want any input
53:07From the other three of you
53:08Which I've never been spoken to
53:10Like that
53:10In a professional environment
53:12Okay but Yvonne
53:12At least I put myself up
53:13For project manager
53:14And had the courage
53:15To take leadership
53:16But you were solely working
53:17By yourself
53:18Absolutely Yvonne
53:19I think what's really poor here
53:21Is I should not be here today
53:23Lord Sugar
53:24I contributed to the task
53:26I made sales
53:28Why am I here
53:29Okay so you're not here
53:30For lack of contribution
53:31But you're here
53:31Purely because
53:32You have been so distracting
53:34In all
53:35Because I challenge you
53:36And I say to you
53:37That when you enter
53:37It's not about challenging me
53:38Hang on a second
53:38Amber Rose
53:39Right okay
53:39So listen Nadia
53:41Last week
53:42Your team accused you
53:44Of jumping in
53:45And disrupting
53:47Right
53:47This week
53:48We're told again
53:50That you were jumping in
53:51On sales
53:52And disrupting sales
53:53Lord Sugar
53:54That's not true
53:55I didn't jump in
53:56In anybody's sale
53:57Liam was leading
53:58The conversation with Jeep
54:00Nadia jumped in
54:01With some figures
54:01And that put them off
54:02Completely
54:03It was unprofessional
54:04Amber that's an absolute lie
54:06And this is very evident
54:07For the type of behaviour
54:08That has been displayed
54:10Amber Rose
54:10Why shouldn't I fire you
54:12Because I genuinely feel
54:14Like I have so much
54:14To give to this process
54:16I can take accountability
54:17And say
54:18I did make some
54:19You certainly can talk
54:19I've got to tell you that
54:20I'm really passionate
54:22As you can tell
54:22Yvonne
54:23I'm extremely hard working
54:25I start up from nothing
54:26And I have a salon
54:28And
54:28You know
54:29So from my perspective
54:30Lord Sugar
54:30I'm relentless
54:31I'm resilient
54:32Would rather be in a corner
54:34On my own
54:35Than following
54:36And I'm a leader
54:37Right
54:39Well
54:40I'm going to summarise
54:41And I don't want to hear
54:42From anybody
54:45You are the project manager
54:47Amber Rose
54:48Right
54:48And it's regretful
54:50And I have to say
54:51That
54:51Some of the decisions
54:53That you made
54:54Really alienated
54:55Some of your colleagues
54:58Nadia
54:59You are like a bull
55:00In a china shop
55:01And I'm not sure
55:02Whether I could work
55:03With people like you
55:06Yvonne
55:08One of the big mistakes
55:09Being made here
55:10Was this digitising
55:13The voice
55:14Which I think
55:15Put a lot of people off
55:18It's a tough one
55:19But nevertheless
55:21Amber Rose
55:22You know
55:23It does boil down to
55:25As the project manager
55:27You made a lot of
55:28Fundamental mistakes
55:30But on balance
55:32Yvonne
55:33I don't think
55:35In the last two
55:35Tasks
55:37We've actually heard much
55:38From you
55:39Or seen you do much
55:40So I'm sorry to say
55:42Yvonne
55:43You're fired
55:45Thank you Lord Sugar
55:46Thank you
55:46Thank you
55:59You two are not shy
56:00In coming forward
56:01About placing blame
56:02With people
56:04Go back to the house
56:06The pair of you
56:06Okay
56:06Thank you Lord Sugar
56:08Thank you
56:24A little bit disappointed
56:25Felt like I didn't really
56:26Get the opportunity to shine
56:27So I do wish
56:28I did speak out
56:29A little bit more
56:30And yeah
56:31Probably wouldn't
56:32Be sitting here right now
56:35Right guys
56:36Who do we think's coming back
56:37I hope Yvonne's coming back
56:38I really hope she puts in
56:40A big fight in the boardroom
56:41She's got to stand up
56:42Against Nadia and Amber Rose
56:44Big characters
56:51Take a seat
56:57It was so intense team
56:59Yeah it was tough guys
57:01We had to put up a big fight
57:03I'm not going to lie
57:03Everybody pinned the blame
57:05Of the task
57:05On me
57:06It was in the past
57:07It was in the past
57:08Let's just move forward
57:09And hopefully smash the next task
57:14Now 16 candidates remain
57:17Lord Sugar's search
57:18For his next business partner
57:21Continues
57:24Next time
57:25We've got a dog chase
57:28Transactions
57:28I think we're going to go in at £1.50
57:32Tensions
57:33We could have went cheap
57:34But that's all I said
57:35Carlo listen to me
57:35I'm going to get wound up now
57:36And in the boardroom
57:38You're bloody losers
57:41Terminations
57:41You're fired
58:08I think we're going to go in at £1.50
58:12So that we're going to go in at $2.50
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