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00:07Previously on The Apprentice...
00:09Welcome to Egypt!
00:10Wow!
00:12Priyash's desert dinner...
00:13It's very spicy!
00:16...left a bitter taste.
00:18The rice is completely undercooked.
00:20Oh, I've got a fucking bum already!
00:22For Megan's team...
00:24It's nice to be on the water, isn't it?
00:25No, I hate it.
00:26...a sinking feeling.
00:27It was vile, I just wasn't prepared for this.
00:30And in the boardroom...
00:31One of the worst performances in the history of this process.
00:35...a bloodbath.
00:37So all three of you are fired.
00:39No way!
00:40Triple firing!
00:41I think he's clearly getting rid of the dead weight now.
00:525am.
00:56Morning.
00:57Good morning.
00:58Good morning.
00:58Lord Sugar would like to meet you at Mars Volume.
01:01The cars will be outside in 20 minutes.
01:03Lovely to see you there.
01:07Let's go Mars!
01:10Let's go!
01:12We're going to Mars Volume...
01:14What?
01:14...in 20 years.
01:16Well, I think the boys are going to be fighting for the spot on PM today.
01:19I think definitely there's a turn in the tide.
01:22So here I am.
01:23I'm excited.
01:24Karishma, would you be putting yourself up today?
01:26From PM?
01:26Yeah.
01:27I reckon I give some people a chance to catch up.
01:29When I was PM, I won by a mile.
01:31I almost won the show.
01:31That's not true.
01:41Halfway, mate.
01:42Not a bad start.
01:42But I think it's starting to feel even more real.
01:45You get one mistake here and I think you're gone.
01:49In North West London, state-of-the-art studio, Mars Volume.
01:57Offering a virtual backdrop and a world of possibility.
02:07Welcome to AMSphere, the future of fitness.
02:12Go!
02:14Oh, insane.
02:16Run!
02:18London has been stormed by aliens.
02:23Oh, this is fun.
02:25To make it to safety, you'll have to reach the boardroom.
02:30Whoa.
02:32That's so cool.
02:33Jump.
02:34That's sick.
02:35Strike.
02:36Go on, 18.
02:3718.
02:40Foul.
02:41Stop it.
02:43Oh my God, it's the boardroom.
02:48Ah, you made it.
02:50Just in time.
02:52I see your heart rates are up.
02:54The digital fitness market is worth 1.7 billion to the UK economy.
03:01And a growing part of that is what's known as a gamified fitness.
03:06Using these revolutionary VR treadmills, you'll need to brand your game, create an avatar and an introductory video.
03:16You're going to present your concept to a panel of investors.
03:20The team that secures the most investment will win.
03:23And on the losing team, at least one of you will be fired.
03:29Good morning.
03:31Lord Sugar would like to mix the teams up.
03:33So would Pasha, Lawrence and Levi, please swap with Kieran and Harry.
03:45All clear?
03:46All clear.
03:47Off you go.
03:50Teams have two days to build and brand a virtual fitness game.
03:54Does it feel strenuous?
03:56I think, yeah, it definitely gets tiring, for sure.
03:59Before pitching to industry experts.
04:01Do I look legit?
04:03Go on, Levi.
04:04You know what, I could go on gladiators after this.
04:07First for both teams.
04:09So, guys, fitness VR.
04:11Pick a player one.
04:13Who's up for project manager?
04:15Oh, I would like to put myself over as PM.
04:16Yeah.
04:17I do indulge in fitness and graphics and stuff is my thing.
04:21Editing and all of that kind of stuff.
04:23Have you done virtual reality before?
04:24I have done virtual reality before.
04:26And I do dabble in gaming and coding.
04:28I think you're the best fit, as you have experience.
04:31I mean, I think, Harry, you've not been project manager yet,
04:34so it could be your time to shine.
04:35Yeah.
04:36I was about to say, like, fitness has changed my life.
04:38I love fitness.
04:39I run a lot.
04:41I don't know anything about VR.
04:42I'm not going to lie, I've never done it.
04:43It was the first time I ever used it.
04:44But, yeah, fitness is something that is a big part of my life.
04:47We have to vote on it, I suppose.
04:49Who votes for Krishna?
04:50All in favour of Harry?
04:53Cool. Right, done.
04:55I vote for Krishna as project manager.
04:57She's a gamer.
04:59She knows VR.
05:00She knows branding.
05:01It's, like, the perfect task for her.
05:03But people vote for Harry.
05:05Who goes for runs?
05:07Yeah, well, it's a pleasure, guys.
05:08Thank you very much.
05:09Pleasure.
05:09So, I think we've got a really strong team.
05:13I worked on a gamified launch for a product a few years back.
05:19I obviously do like gaming.
05:21PR man, Lawrence.
05:24So, my idea for the game was for aerobics.
05:27Within that idea as well, you know how different apps have rewards for logging in each day?
05:31Yeah.
05:31I want people to be rewarded as they grow with the programme.
05:34I really like the idea of actually people being able to get reduced life insurance.
05:40Realistic rewards.
05:40So, if you're doing your aerobics every day, you get reduced life insurance because you're looking after yourself.
05:45So, Lawrence, what is the actual concept of the game so I can write it down?
05:49What we're trying to develop is something that can really get people into fitness and meet people where they're at.
05:52I've given you the framework to work within because I want you to use your creativity.
05:56I don't want to just sit there and dictate things all day.
05:59Is there anything from that that's unclear?
06:02Lawrence has put himself forward as project manager,
06:04but I haven't heard him give his team any direction about what they should really be delivering.
06:09Apart from Lawrence's very broad and vague framework about a game filled with incentives,
06:14including life insurance.
06:16Lawrence, can I really just quickly mention,
06:18do you think we know enough about how you want this game to be developed?
06:21Because, personally, I don't think we know anything as to how this is going to be put.
06:27On the other team...
06:28So, my initial idea was running, and I think it is the most accessible, all on the same level.
06:34From a gaming perspective, I think futuristic, robotics, like things that are out there in the future.
06:40The cyber world or...
06:42The dystopian environment.
06:43Yeah, yeah. That's quite cool.
06:45Harry's team.
06:46We have a track, and, you know, you're running your meeting obstacles,
06:51and then, at the end, you discover a final boss.
06:53Getting to this is the goal. Defeating this is the win.
06:57Yeah.
06:57Well, what do you guys think?
06:58I would play that.
06:59I mean, to be honest, Christian's got the experience in gaming,
07:02so I think that makes a lot of sense.
07:03If you feel comfortable with the win, I think it's good.
07:05Harry has been democratic, and he's listened to his entire team.
07:08I think if Harry can keep a thorough plan the whole way through this task, I do have faith that
07:12Harry will carry us through to victory.
07:15Have you given any thought to how you want the PT to look or anything like that?
07:18Next door.
07:19If we go for aerobics, I don't mind stepping in to be the PT for that one.
07:24Yeah.
07:24Personal trainer picked.
07:26So, to be clear, Levi's quite comfortable being the PT, and that's something that I think is quite important.
07:31Project manager Lawrence puts people in their place.
07:35Is there anyone that wants to put themselves on the game development team?
07:38I wouldn't even know where to start even developing a game, to be honest.
07:42The only experience I have is home workouts. I don't have the experience in VR.
07:47All right. I'm going to put myself on the branding team, and I was going to take Levi with me.
07:52The game development is the essential part of this, right?
07:56With it being your idea, you being on the game development is make or break for how you want it
08:01to be.
08:01Can I just add to that?
08:02And the game development team will be creating the fitness game, which is what we will be showing to you.
08:07I do understand.
08:08But you are trusting on us when we're still a little bit unsure.
08:11This is your idea.
08:12I mean, both of you have an idea of what gaming looks like.
08:14But this isn't my idea.
08:17I think I've put the right people in the right place.
08:19I think regardless who was on the sub-team, no one has experience in building a game.
08:24So whoever's there, we just need the sub-team to step up and take some ownership.
08:29We've got Krishma as sub-team leader.
08:31Kieran and Connor on the game development side.
08:34So let's do it.
08:35Well done, guys.
08:36Let's go.
08:3911am.
08:40While half of each team gets a workout on branding.
08:43I'm excited to be project manager.
08:45I think, you know, it's been a long time coming, but I think we've got this.
08:47Let's do this.
08:48Bish bash bosh.
08:50The rest will build a demo of their game.
08:55I am quite frustrated, guys.
08:56I don't know if you can tell.
08:58I just, honestly, I just feel like it was a bit of a car crash in there.
09:01This is his thing.
09:03Literally, he's done it before.
09:03Do you know what?
09:04If this is such a strong vision for yourself, why don't you develop it?
09:09Hoban Studios.
09:10Hello, hello.
09:11How's it going?
09:11Hey, mate.
09:12Lawrence, nice to meet you.
09:13Nice to meet you.
09:14Sunny.
09:14Happy personality.
09:15Yeah, ready to go, man.
09:17Base for both branding teams.
09:19What's really important with a name is it's got to say exactly what it does on the tin.
09:24Yeah.
09:24First mission for Lawrence and Levi.
09:26I was thinking Aerobics Live VR.
09:29Power up a winning name.
09:32The couple of names I've got is like, Go Get It.
09:35Okay.
09:36Or Go Get Fit.
09:37Yeah.
09:38I really like that.
09:39I really do.
09:40My only concern with that is, is I really want it to say exactly what it does.
09:45What it says on the tin.
09:46Yeah.
09:46Or could go on that like, just house fit or fit house.
09:50My only problem with that, I completely understand what you're saying, but that could be anything
09:54within that.
09:55Um, what about just Aerobics VR?
09:59Yeah.
09:59I think that's too bland.
10:02Um, so, should we get it on the screen?
10:06We're going to go with Aerobics Live VR.
10:07I want Aerobics Live in black.
10:11No, I would have said red.
10:13I'm keen on the red actually.
10:14I think that will pop.
10:15Can we stick a box around it just whilst we're here?
10:18Get rid of the box.
10:20It, I, I think the box makes it clear that it's a logo.
10:26Lawrence has got an idea of what he wants, so I just got to support him as much as I
10:29can.
10:29Hopefully I'm just not being brought along for the ride.
10:32I don't want to participate and put some input into this, but we'll just have to see how the day
10:35goes.
10:36I think we've worked really well together there.
10:38Yeah.
10:38I'm loving the synergy already.
10:39This is exactly what I was hoping for.
10:43Across the hall.
10:44I got, uh, raised to the top.
10:46Um, is that alright with you guys?
10:48Yeah.
10:49For project manager Harry.
10:51Um, so next is our logo.
10:53A chance to take the lead.
10:57I, I was thinking we could have raised to the, and then top underneath.
11:00Like this?
11:01Yes.
11:01Raised to the top.
11:02Oh, I like that.
11:03So we're happy with the logo design, we need to choose colours.
11:06I think when you think of cyber, you think of green.
11:08So green could be an option?
11:09I mean, mate, I was, I was going to go for blue.
11:12Maybe.
11:12Great, so I know, I know you've both made your suggestions.
11:15Yeah.
11:15And I think they're great.
11:16Um, I personally, I like the green.
11:18I think it's a sign of health, it's a sign of go.
11:20And I know you like the blue, Dan.
11:21I think they could work quite well together.
11:23Yeah.
11:24Do you think blue and green we could go with?
11:25Yeah.
11:25Do we agree on that?
11:26Um, I agree.
11:27I think that's fine.
11:28Yeah.
11:28Yeah.
11:29Are you happy with that, Dan?
11:30Yeah.
11:30Yeah, can we try that, please?
11:33Harry makes a better team player than he does a project manager.
11:38He is not managing anything.
11:40He's doing everything by consensus.
11:42Well, a happy camp is good, but a winning camp is better.
11:46We've done well though.
11:47I think it's a real team effort.
11:48Yeah.
11:48Um, we've got something that looks good enough, I think.
11:54Harachute Studios.
11:55There's no theme.
11:56We don't have like a storyline.
11:58Hoping to hit start on their game design.
12:00I know that he wanted this reward scheme to be in place.
12:04But it just threw us off, to be honest.
12:05That I feel like will lose the people playing the game.
12:08I feel like that's boring.
12:09Yeah.
12:10Rothner, Pasha and Rajan.
12:13I feel like there needs to be an overall purpose in this.
12:15We knew in the morning demo that we saw that she was fighting to get to the boardroom.
12:20She was killing off baddies.
12:21Yeah, there was an end point.
12:21There was an end.
12:22The idea of running away from a baddie in itself promotes fitness.
12:26Yeah.
12:26Okay, this is just a wild idea, please do disagree with it.
12:29Why can't it be, um, like, weird animals?
12:32Yeah.
12:32Because it makes it more, like, exciting.
12:34There was a weird, like, alien, um, water creature.
12:38Yes.
12:38And it's like, we're going to get raided by this alien weird creature.
12:42Like, frog monsters have just landed.
12:44And then suddenly, from the bushes, if you could get the frogs starting to come out.
12:48You're running for your life.
12:49Yeah.
12:49These frogs are coming at you.
12:51So why not just start it off with a bang?
12:54I think we're just trying to make the best of a bad situation at the moment.
12:57We left this morning's brief with absolutely no storyboard.
13:00So I think we're just really trying hard to think on the spot.
13:04But then hang on.
13:05Is this getting away from aerobics?
13:07It feels a bit adventurous.
13:09Do you know what I mean?
13:12On the other team.
13:14So, guys, this is what I've kind of got in my head, right?
13:17Gaming fan, Karishma.
13:19Earth is extinct, essentially.
13:21There's, like, humans surviving.
13:23It's an apocalypse.
13:23It's a robot apocalypse.
13:24Absolutely.
13:25Races ahead.
13:26We're going to start off with flying cars.
13:29Cool.
13:29Collapsing buildings.
13:30We're going to have...
13:31Who's driving the flying cars?
13:32I don't know.
13:34It's the future.
13:35They fly themselves like Teslas.
13:37Scene two.
13:38We're going to insert our first obstacle.
13:41Mm-hmm.
13:41So he now encounters a falling building that's going to destroy his path.
13:45He has no choice but to jump.
13:46Scene three, he finds more robotic spider creature thingies.
13:51They're on pendulums.
13:52They're coming in.
13:53We're going to make it as, like, visually interactive as possible.
13:56And that will lead us into the final boss who will be defeated by one powerful punch.
14:02It's clear to me that Karishma is a keen gamer because she knows a lot about the elements of different
14:07games that make them engaging.
14:09She storyboarded the idea, 99% of which the ideas are hers.
14:14I mean, really, Kieran and Connor should just wait in the car.
14:20Mid-afternoon.
14:22So our game name is...
14:24Race to the Top.
14:25That's actually really great for us.
14:27What does the character look like?
14:28So we're about to start making the character.
14:30Just remember, this isn't a game for kids.
14:32This is definitely, like, 15 plus.
14:34So try to make this a mature character.
14:36Do not make it childish whatsoever.
14:38Hi, guys.
14:39Hello.
14:40Also at a checkpoint...
14:41How are you guys?
14:43...Lawrence's team.
14:45Stress.
14:45A little bit stress.
14:46This is really stressful.
14:47This is very difficult.
14:48None of us have really designed a game before, but we're trying.
14:51Just to summarise, what we've done is...
14:52I know it sounds really silly.
14:53Frogs that are coming to chase you.
14:56Is there any sort of incorporation of the reward structure or is that just not possible?
15:01I know it doesn't sound like it with these frog elements, but...
15:03The reward is like, obviously, you're saving an endangered area.
15:08I mean, we've tried to incorporate a really fun game.
15:11I know that in the brief there wasn't much mention.
15:13In terms of the game element, we really struggled to come up with something that was going to make the
15:18aerobics fun.
15:19OK.
15:20Yeah.
15:20All right.
15:20All right.
15:22Listen, I hate to pick out negatives.
15:24It's just the constant deflecting of, you know, you said in the morning this and it's just...
15:30Just leave that out and let's just crack on with it.
15:35Central London.
15:36We need to have a think about now who our PT's going to be.
15:39Stepping through a personal trainer to front their racing game.
15:43We can literally create whatever we want because nothing's right, nothing's wrong.
15:48Harry's Branding Boys.
15:50Dan, what do you think?
15:51I would go down the creature route and make it look very action-like.
15:56Gordon, can we just start with that if that's OK?
15:58Yeah, of course.
15:59Oh, no.
16:00Get rid of this.
16:01At the moment it looks like it's about to kill someone.
16:03Obviously we want the creature to look happy.
16:05Yeah, it needs to be a friendly creature.
16:07Yeah.
16:08I think something like this.
16:09Yeah, an AI robot with hair.
16:12Good night.
16:13I quite like that.
16:14Actually, that's OK.
16:15Do we want to try and put a smart watch on there?
16:17I think that'd look quite cool.
16:19Purple hair and a headband to show that it's doing sport.
16:23Are they going to have a top on?
16:24Yeah, maybe.
16:25I mean...
16:26I think that could work.
16:27Yeah.
16:28OK, that's done.
16:30I think we should reduce the breast bit just to make it a bit more flat
16:33because at the moment it's a bit, you know, out there.
16:42On the other team...
16:43So what I'm thinking is a T-shirt with our logo in the centre of it
16:46on a white background.
16:48Oh, mate.
16:49Yeah?
16:49When Lord Sugar asks you what you've done this week,
16:51you're going to have a long list to give him.
16:53I love it, yeah.
16:54Lined up for the part of personal trainer...
16:57Brilliant.
16:57Yeah, let's just crack straight into the script.
16:59Military man, Levi.
17:02Hi, I'm Petey, the personal trainer.
17:04Great to meet you.
17:05I'm here to help you reach your goals,
17:07to give you more flexibility, more rewards and more life.
17:11So, in terms of the delivery, are you confident with it?
17:16Or...
17:16Yeah.
17:17Do you...
17:17I'm really confident with this in terms of sort of just acting out
17:20and talking.
17:21I'm happy to go ahead with it.
17:24Erm...
17:24When it's coming to it now, I have got a little bit more experience.
17:28I think I've got quite a neutral accent.
17:29But the main reason I was here was for this bit.
17:33Naturally, I think you want to do it.
17:35Yeah.
17:36Erm...
17:37Would you be alright with me pushing ahead with it,
17:39just cos I'm sort of quite comfortable with the acting?
17:42I would be a bit annoyed with that.
17:44It is a bit like a...
17:45Bit of a stab, really.
17:46I would be disappointed in your shoes.
17:48I would be disappointed.
17:49I am.
17:50I know.
17:52I feel honestly like I shot a puppy when I told Levi
17:55he wasn't going to be doing the acting.
17:56I think he would have done a good job.
17:58I just had to back myself from that moment
18:00because, ultimately, if we don't win,
18:02it's my head that's going to be first on the chopping block.
18:053pm.
18:06We want two coming in.
18:08Yeah.
18:08It's like...
18:10While Harry's gaming crew...
18:12So, right now, we're ducking under the eagles
18:14and collecting our gold coins as we go along.
18:16Head for the finish line.
18:18We're going to work our way up the skyscraper
18:20and we are out to level two.
18:22Run, jump into the portal, level two.
18:25What if we just introduce the aliens straight away?
18:27On Team Aerobics...
18:29They've got to run to the first checkpoint
18:30with the aliens around them.
18:32And the checkpoint could be the place
18:34where they have to do the lunges or high knees
18:37or whatever it is.
18:38A glitch.
18:41Yeah.
18:41It's very adventurous, isn't it?
18:43So, what would be your suggestion?
18:46Because, think in the back of your mind,
18:48you're pitching it to investors.
18:49It has to be a fun...
18:50It's not just combining fitness,
18:52it's combining gaming as well.
18:53I don't know where this whole alien thing comes,
18:54to be honest,
18:54but what I'm trying to say is...
18:56So, Rajan, I'm going to basically just clarify.
19:00I personally feel like it sounds like
19:01you've got a little bit more gaming experience.
19:03I know it's not exactly this.
19:04I don't have a gaming experience.
19:05Just because I've played a game
19:07doesn't mean I'm a gamer.
19:08Yeah, but it's still a lot more than what I have done.
19:11You've baked a bread.
19:11I wouldn't call you Mr Kipling.
19:12Yeah, but, okay, Rajan,
19:14there's actually no need for that.
19:15Don't play it like, yeah.
19:16I'm just not a gamer.
19:16Okay, look, I'm just going to say to you,
19:18I do feel like...
19:19I understand you're getting frustrated.
19:22All I'm asking is,
19:23this isn't my area either,
19:24but we're all trying.
19:25Absolutely.
19:25We need your input.
19:29I feel a bit drained by that session,
19:31to be honest.
19:32I did find it quite frustrating that Rajan,
19:34he will give criticism
19:35without giving any alternatives.
19:38I don't feel like he did enough.
19:40Instead of lunges,
19:41should we do punches in the air?
19:43So, guys, I am here,
19:44but you can ask me as well, Pash.
19:45Just saying, just saying.
19:47Rajan, if you want...
19:49You're talking directly to Rajan.
19:50No, I'm literally going
19:51two punches in the air like that.
19:52No, no, but you're talking directly to...
19:53Okay, do you know what?
19:53It's probably because you've seen that I'm writing.
19:55Honestly, don't worry.
19:59Central London.
20:01Ow.
20:02With Levi demoted to director...
20:04Wait, ow.
20:05...Lawrence steps into the limelight.
20:08Right, go.
20:09Hi, I'm Petey, the personal trainer.
20:12Great to meet you.
20:15On Harry's team...
20:16Just make sure that you have quite a wide stance.
20:19Okay, fine.
20:19So maybe have a bit more...
20:20Yeah.
20:21Playing a futuristic fitness instructor...
20:23Do you want to do a different voice of it?
20:25I don't know if I should do that.
20:26It sounds more kiddish if I do like, hi!
20:28Yeah, and they said they wanted not childish.
20:29That was Priyash.
20:31Okay, so could we start recording?
20:33Hi!
20:34I'm your fitness cyborg personal trainer.
20:37The fastest runner in Cyber City.
20:40Along the journey, we will cross many obstacles.
20:45And I will see you on the cyborg track.
20:49Nice.
20:50It's good energy, mate.
20:54I don't want to see how I look right now.
20:57PTs perfected.
20:58Mate, what a day.
21:00It's a long day.
21:01I wouldn't have rather done it with anyone else,
21:03even if you did want to take my head off.
21:05For the gaming teams, a first look at their logo.
21:08Oh, no.
21:09Why do they go full red and black?
21:11Looks like a bumper sticker.
21:13It's not great, but let's put it into our game.
21:16Let's have a look at this logo.
21:18It looks like an old retro arcade game.
21:21I don't like the colours.
21:23I don't like the font.
21:24I don't like anything about it.
21:25I think it's absolutely useless.
21:26One of the worst logos I've ever seen.
21:29Tomorrow, pitch to investors.
21:388am.
21:40For both teams...
21:42Hi, I'm Petey, your personal trainer.
21:45...a replay.
21:46Don't worry, I'll be here to guide you every step of the way.
21:50So, what are you waiting for?
21:53Let's go.
21:54So, Levi didn't do any exercises in that?
21:57My job yesterday was just support Lawrence.
22:00I will hold my hands up.
22:02One of the key reasons that Levi did come across initially
22:04was for the PT role.
22:05But then when it came to it, it was more of a pure play acting role.
22:09So, you know, who do I feel sort of would do the role best?
22:12And I've got to make the decision.
22:14I've got to back myself.
22:15Levi was a phenomenal director.
22:20Across the hall.
22:21Hi, I'm your fitness cyborg personal trainer.
22:25Powering up there, PT.
22:28Support cyber boost.
22:30Harry's team.
22:30And I will see you on the cyber track.
22:35So, my only concern would be that the tone isn't a little bit younger.
22:40Like, did anyone think that wasn't just me?
22:42You'd be great.
22:43Children's insane, I think.
22:45What's...
22:46Is it male, female?
22:48It's unisex.
22:49It's unisex.
22:50That's why I'm wrong.
22:50It does look...
22:52There's no right or wrong answer.
22:54No, correct.
22:55We've incorporated the smartwatch.
22:57We've incorporated the headband.
22:58So, it's like all the sports features trainers.
23:00What, is that a t-shirt?
23:01It says meant to be running kid.
23:03Oh, okay.
23:05For team aerobics.
23:07Start running.
23:08Start running.
23:09A first glimpse of their game.
23:11Yay!
23:13Yes, running.
23:15And a dose of reality.
23:17Oh, what are these?
23:18The frogs.
23:19Right.
23:19Oh.
23:23And then two squats.
23:25Yep.
23:25Lovely.
23:26Brilliant.
23:29The only concerns I do have is the frogs.
23:32I think, for us, the struggle was, like, the motive of the game.
23:35Like, maybe if you had an idea or, you know...
23:38For me, I literally got out of the chair and I was like,
23:40listen, we need to make this fun and exciting.
23:41The whole idea of collecting rewards, right now, it's super boring.
23:44But it just didn't seem imaginative.
23:46And for me, that someone doesn't game, it didn't even feel exciting.
23:50It would have been ideal for one of you to maybe have joined.
23:52However, we tried our best.
23:56You see these yellow coins?
23:58These are our collectibles.
24:00On the other team...
24:01So you're gonna do 12 punches, one after the other.
24:04Or...
24:04Gamer Karishma.
24:05Yeah.
24:05You're explaining this very well, Prishma.
24:08Don't be far.
24:08Final boss.
24:09Knock him out.
24:10Oh, wow.
24:10Good.
24:10Coins collected.
24:11Ten.
24:12Sets the pace.
24:14So, guys, I absolutely loved your work.
24:16I know you did an incredible job on the design team
24:18and I think you've absolutely nailed it.
24:20She did.
24:20I do kind of want to be on the pitch team.
24:23Um, Prishma, would you mind swapping with me?
24:25Adrian will go do the pitch, me, Connor and Kieran.
24:28Mm-hmm.
24:30I think you'll do an amazing job in consumer research
24:31because that is incredibly important.
24:33We need that.
24:33We've seen it in past tasks where it's not been listened to.
24:36Is everyone all right with that?
24:38I should be on the pitch team.
24:39I'm the only gamer in the whole team.
24:42I also feel like they don't know how to pitch certain things.
24:45Like, they're just gonna start spinning things
24:46and they're not gonna see it from a gamer perspective.
24:50We've got to win investors.
24:51That's the bottom line of this task.
24:52Also looking for virtual volunteers.
24:54Is there anyone that isn't confident in pitching?
24:57Project manager, Lawrence.
25:00I think it is a good game, don't get me wrong.
25:02But for me, I feel like pitching this idea of our game
25:06wouldn't be massively strong for me.
25:10I do get that Rajan has immediately said that he's not confident.
25:13I feel like we all...
25:14I didn't say I was not confident.
25:15I said I wasn't massively familiar.
25:18You were part of it, you still?
25:19Yeah, absolutely. I'm not denying that.
25:20Can I just add that myself and Pasha,
25:22we aren't 100% confident in the game either.
25:24I'm happy personally to still back it.
25:27Cool.
25:27Well, listen, that's what I want.
25:28I need energy, I need belief.
25:30Levi, you're going to be sub-team leader.
25:33Rajan, I need quantifiable data that we can take to the investors.
25:37Sure.
25:39Rajan didn't want to pitch.
25:40So, today he is doing the consumer research, which, in all honesty, anyone can do that.
25:44It's not rocket science.
25:46I think people are really trying to get the easiest draw in this process.
25:49And if you don't challenge yourself, then what are you doing?
25:51We are going to take Aerobics Life VR and we're going to bring it to life.
25:56Let's do it.
25:56Come on, guys.
25:57Let's do it.
25:5910am.
26:00While half of each team set out to test the market...
26:04Guys, I'm not going to lie.
26:05I was the only gamer I probably should have been on the pitch team.
26:08Like, it makes zero sense for me to be on this team.
26:10Why would you not switch Kieran out?
26:14The rest target a top score by prepping the perfect pitch.
26:19Levi spoke up about the PT side.
26:22I really want to do that.
26:23And I thought, Levi, this is your time to shine.
26:25I completely understand.
26:26I had to make a decision with the character to put myself forward after Levi.
26:30So I was excited to do it.
26:31And that's tough.
26:31That's really tough to do.
26:32I had a reason for it.
26:33It's not for everyone to agree with it.
26:35But what's important today is positivity, excitement and getting that pitch out there.
26:39Amazing.
26:42The O2 London.
26:44Base for both teams to road test their games.
26:48Hidden amongst the punters, three investors from the worlds of fitness and tech.
26:53Dodge the spiders, they're dangerous, dodge the spiders.
26:58Representing race to the top.
26:59These robots here, you've got to just punch it in the face.
27:02There we go.
27:03Harry's gaming squad.
27:05Hi, I'm your fitness cyborg personal trainer.
27:09Did everyone like his character, his energy?
27:12I felt like he, it's someone that would appeal to like a 10 year old.
27:16He doesn't look like super healthy.
27:19Yeah.
27:19He doesn't look that inspiring.
27:20It's pretty terrifying.
27:21So let's move on to the game.
27:23Who thought it looked really cool and like visually engaging?
27:27One, two, three, four.
27:28So yeah, I've counted.
27:29So it's 10 out of 13.
27:31Yeah.
27:31Okay, 10 out of 13.
27:32Amazing.
27:32From a gaming experience, it kind of works.
27:34But from a workout perspective, I don't think it works.
27:37Uh-huh.
27:37And, um, would you play this game again?
27:39So we've got one, two, three, four, five, six, seven.
27:42So over half of you.
27:43The ones that kept your hands down, you're all gym goers.
27:46Yes.
27:46Yeah.
27:47Okay.
27:47That's good to know.
27:50On the other team.
27:51Uh, what the hell?
27:54I don't know if it was over the dungeon or fighting.
27:56Giving their concept to work out.
27:58Oh, now I know it's out on the front, okay.
28:00Levi and Raja.
28:03When you look at this logo, do you automatically think,
28:07I'm about to do an aerobics game here?
28:09I think it's a bit boring to like look at.
28:12Yeah.
28:12It's very like corporate.
28:14I think a bit aggressive.
28:15Feels just a bit too much.
28:17So you've all played the game.
28:18Give us a bit of feedback, what you thought about it.
28:20Yeah, I think it was good.
28:21In terms of, you've got your challenges in there.
28:23You've got to see your squats.
28:24You've got to do your jab punching.
28:26When I first started, I was a bit confused why there were frogs.
28:29Mm-hmm.
28:30I didn't really know if I was supposed to punch them, run away from them.
28:33So the instructions weren't clear in the game?
28:36No, I mean, it's just frogs.
28:37So would you play this game again after playing it once?
28:41Probably not.
28:42Probably not.
28:46Mid-afternoon.
28:47It was very clear from the offset that the gamers loved the whole concept.
28:51Before pitches begin.
28:52The fitness people didn't really like it, to be honest.
28:56They didn't really think it was active enough.
28:58A chance to run through the research.
29:01Are you happy, Harry, with how the team's split?
29:03Do you think it might be worth Karishma joining you guys in the pitch
29:07just to answer any of those questions?
29:09We've been prepping it all day.
29:11Yeah.
29:11I think it's probably better to keep it as it is, because we've got it sorted.
29:14Do you guys feel comfortable?
29:15Because I know you guys weren't on the game side of it.
29:17You were, obviously, but you're in the demo.
29:19You know I was on the game team too.
29:20Yeah, yeah, yeah.
29:21No, no, no.
29:21Sorry, sorry.
29:22I forgot that.
29:27Also working up a sweat.
29:28So going on from the logo.
29:31Boring.
29:32Corporate.
29:32Yeah.
29:33Aggressive.
29:34Okay.
29:34Team aerobics.
29:36People didn't really understand what to do.
29:37No.
29:38So as soon as they got into it, like, whoa, frogs, what do I do?
29:40We're going to take that on the chin, we're going to take it like adults
29:43and we're going to make sure we smash this pitch out of the park.
29:45Amazing.
29:45All right, looking forward to it, guys.
29:49Pitching time.
29:50Oh, this thing is...
29:51Let's do this thing.
29:53Waiting, with over half a million pounds of investment up for grabs.
29:57A panel of industry heavyweights and the legends from the world of fitness.
30:03Let's go.
30:04First up.
30:05I'd love to welcome you to our proposal pitch for investment in our new game,
30:09Race to the Top.
30:11Harry's team.
30:13Oh, I know him.
30:15I was the one that was doing demonstrations.
30:17To our virtual PT.
30:18Hi, I'm your fitness cyborg.
30:21That's someone we met today as well.
30:22Oh my God.
30:24Guys, I strapped him in today.
30:25He was there.
30:27He played the game.
30:28Connor, are you ready to race to the top?
30:31Let's go.
30:33Run.
30:33Let's go.
30:35Left, right, left, right.
30:37Keep going, Connor.
30:38The building spell.
30:39Jump.
30:40Watch out for that eagle.
30:42But he's not really explaining what the game's about.
30:44He's not talking about the coins.
30:45Yeah.
30:45Jump again for me.
30:46Come on, you've got this.
30:47Don't stop now.
30:48I mean, talk about the coins.
30:50We're just walking right past them.
30:51Yeah.
30:51Now one big punch.
30:53Congratulations, Connor.
30:54You've just burnt 22 calories.
30:56Oof.
30:57I hope you're not too knackered after that.
31:00Now, our team went out to go do a bit of customer research earlier.
31:04And we knew we had a good idea, but we didn't know if gamers in particular would find it as
31:08eye-catching
31:09and as motivating as us.
31:11Luckily, through that research, they found they loved it.
31:14And if you do have any questions, we would absolutely love to answer them.
31:17My name's Miles Jacobson.
31:19I mean, they have no idea that we actually spoke with Miles today.
31:22He's tried this game.
31:23You spoke there about the gamers who really enjoyed it.
31:26Uh-oh.
31:26I was at the focus testing as well.
31:28Sure.
31:30And the fitness people, they're saying that it didn't do the job at all.
31:35Right, so on to the next question.
31:36Yeah.
31:37Obviously, the game is set in a futuristic cyber city.
31:41But to me, when I look at that branding, I immediately think of a kind of 80s arcade game.
31:47Oh.
31:48It will attract the older audience who know arcades from back in the day
31:51and maybe haven't even looked at getting into fitness via playing games.
31:57Hi, my name's Kristina Hurugu.
31:59I'm a GB athlete, 400 meters.
32:02I'd wondered if you'd just explain to me how you would go on and
32:06advance the fitness components of your game.
32:10He has no idea.
32:11Look at his face.
32:12He has no idea what he's going to say.
32:14Thank you for your question.
32:16So, I think, you know, the first thing that we would do in terms to make it difficult is, you
32:23know, longer tracks.
32:24The longer it is, the more the person has to run.
32:28Take the mic off him.
32:29Um, in terms that you're going?
32:34Um, yeah, so there's a variety of different elements that get more difficult and increasingly demanding the longer you go
32:40on.
32:40Are you making this up on the spot or is this an actual thing?
32:43Yes, he's making it up on the spot.
32:45Well, thank you so much, everyone, for your time.
32:47Thank you so much.
32:50It can definitely work.
32:52I noticed a lot of pivoting on stage.
32:54Yes.
32:55Is it not good, though, that they're thinking on their feet?
32:57Hi.
32:58Hello, boys.
32:59Hi, guys.
33:00You know, it was difficult out there, I'm not going to lie.
33:02Yeah, we saw some of the questions.
33:03It was a tough crowd.
33:04Yeah, it was.
33:04I just hope, you know, we did think on our feet a bit.
33:09Hi, I'm Petey.
33:11Next to pitch.
33:12Great to meet you.
33:14Hoping for a high score.
33:16So, what are you waiting for?
33:17Let's go.
33:19Lawrence, Rothner and Pasha.
33:22Good afternoon, and thank you so much for joining us
33:25for the launch of our brand new virtual reality game, Aerobics Life.
33:29I wanted to just start off by telling you a story,
33:32and that story is about myself.
33:35When I was 19 years old, I got an injury playing football,
33:39and that was the only sport I knew how to do.
33:41So, for the first time in my life, I decided I was going to do aerobics.
33:46I see a couple of people looking from across the gym,
33:48and they're laughing.
33:50So, I get up, I leave the gym,
33:51and I never do aerobics again, to this day.
33:54You know what?
33:55I understand the angle of going down, like,
33:57the personal kind of stories and stuff.
33:59I agree.
33:59But I think it's just a bit much.
34:01I'm going to hand you over now to Pasha and Rothner,
34:04who are going to go through the game,
34:05and I know they're going to smash this out of the park.
34:15I don't apologize.
34:20I don't know.
34:21Come on, Rothner.
34:21I need to talk.
34:22I need to talk.
34:24I need to say what's happening.
34:24Describe what she's doing.
34:26At each checkpoint, you're meant to do a different type of exercise.
34:29This is what you're meant to be saying.
34:33Oh, my God.
34:35We would be delighted to answer any questions
34:37to help us secure that investment.
34:39My point really is just about the frogs.
34:43You said the focus is on aerobics and doing those exercises,
34:47but you're running from frogs.
34:50Who wanted frogs?
34:52Pasha and Rothner.
34:53Why the frogs?
34:54Ultimately, the frogs are a little bit out there.
34:56They are crazy.
34:57But, you know, some people might like it.
34:59I think if it's like Marmite, you either will love it
35:01or you will hate it.
35:02Don't say you like Marmite.
35:04I don't think that's a good thing to say.
35:06The whole purpose of this entire thing
35:07is for her to be constantly on her feet,
35:09constantly moving,
35:10basically being attacked by these unknown species
35:13that look like frogs.
35:16Thank you so much for the question.
35:17We look forward to working with you.
35:18Have a lovely rest of your day, Inns.
35:20Thank you so much, guys.
35:23What do you think?
35:25I spent the whole time making excuses for the frogs.
35:28Yeah, some frogs were really weird.
35:30Hey!
35:31Hello, guys.
35:33Guys, that was so bad.
35:36Very tough task.
35:37I still stand by what is said.
35:39Lawrence should have been on the making of the game.
35:41Point blank.
35:42Yes, I've fumbled a few words
35:44in the pitch then.
35:45I feel like the team's going to come for me.
35:48However, I'll be ready to fight.
35:52Tonight, investments totted up.
35:55Tomorrow, in the boardroom,
35:57the final boss.
36:089am.
36:09Oi.
36:10Good morning.
36:11Your team look a bit nervous.
36:12I was going to say the same about yours, fella.
36:14Yeah, well...
36:15And trust me,
36:17the big ones from you when you know you've won
36:19is very different to today.
36:20Christmas on you, mate.
36:21You're PM.
36:22May the best team win.
36:23May the best man win.
36:28I'm always nervous going to the boardroom.
36:30It's a very nerve-wracking place,
36:31but obviously being a project manager
36:32adds a lot of heat onto you.
36:35I think as project manager on this task,
36:37I've had to make a lot of tough decisions
36:38against the grain of the team,
36:39but if there are any issues,
36:41I don't feel like they'll be the things
36:42that were under my control as a project manager.
36:47You can go through to the boardroom now.
37:03So, it's time to find out now
37:06who's made it to the next level.
37:09Erm...
37:10We'll start with Team Alpha.
37:13Harry...
37:14Yes, Lord Jacob?
37:15You became project manager, right?
37:17Absolutely.
37:18Super Harry-o.
37:20Yeah.
37:21Yeah.
37:22Has a good ring to that.
37:23Yeah.
37:24So, you got running.
37:26Why have you gone for running?
37:27So, Harry is a very active runner.
37:30I see him running a lot in the house.
37:32Yeah.
37:32Why is he running it in the house?
37:34Away from Dan.
37:35Yeah.
37:37The development team,
37:38I think you had a lot of input into it, Krishna, right?
37:41Yes, Lord Jacob.
37:42I know that there's like a premise with every game
37:44where you fight small level obstacles
37:47and then eventually reach a big boss.
37:49So, I wanted to replicate that for our game.
37:52You bossed it though, I thought.
37:53I thought you were the big boss.
37:55Oh, thank you.
37:56Okay.
37:56Then there's a branding team.
37:58Harry, Dan and Priyash, right?
38:01That's correct, yes.
38:03So, that is your logo.
38:04So, this is the logo for our game.
38:06So, we...
38:06Race to the top.
38:07Exactly, yes.
38:08Hmm.
38:09It looks like an Amstrad 4, 6-4 game.
38:11Yeah, like an old Amstrad game, yeah.
38:14Anyway, let me have a look at this promotional video.
38:17Hi!
38:18I'm your fitness cyborg personal trainer.
38:21So, put on your cyber boots
38:23and I will see you on the cyber track.
38:26All right.
38:27Looks like it's working in a gym in Chernobyl.
38:30Yeah.
38:32Like Kermit on steroids.
38:35We, um...
38:36Bionic bogey, that's what it looks like.
38:38What do you think about that creature?
38:41I think that was definitely our weakest point.
38:43Yeah.
38:43Scary, obnoxious, the experts say.
38:46Yeah.
38:47Yeah.
38:47That sounds like Piers Morgan's Tinder profile.
38:50Yeah.
38:51Anyway, can we see the game then?
38:55So, the game starts off with running.
38:58Um, the first obstacle is these flying eagles.
39:01So, what am I doing?
39:03I'm on a running machine, am I?
39:04Yeah.
39:05So, right now you'd essentially be going like this.
39:07Yeah.
39:07So, that you're doing the exercise to climb up with it.
39:09Yeah.
39:10Then this is the finale.
39:11This needs to be one big hard punch to knock out.
39:13That's him.
39:13That's the big boss.
39:15I don't know what you needed him for.
39:16You've got one here.
39:17Oh, yeah.
39:18Um, who did the pitch?
39:20So, that was myself, Connor and Kieran.
39:23You didn't let Karishma do it then?
39:25Um, so I thought they'd be best.
39:27He was a bit upset about that, wasn't he?
39:28It would have been more logical to me to be on the pitch side, but they were equipped with all
39:33the information and did a good job.
39:36Yeah.
39:37All right.
39:37Anyway, so what did they think?
39:39Having read the room, I think half of them liked it, half of them didn't.
39:42Yeah.
39:42Well, one of them was going to make quite a large investment, but decided to significantly reduce it because of
39:51the quality of the answers to some of the questions.
39:53Felt you waffled and made it up on the spot.
39:57That is disappointing.
39:59Okay.
40:01So, let's move on now to Eclipse.
40:04And Lawrence, you became the PM.
40:08That's correct, Lord Sugar.
40:09And you decided to go for aerobics, is that right?
40:11That's correct, Lord Sugar.
40:12I think aerobics is growing in nature in the male market and I wanted to be able to reach as
40:17many people as we could.
40:18Okay.
40:18So, the development team was Rothner, sub-team leaders, right?
40:24Yes, that's correct.
40:25Rajan and Pasho, yeah?
40:27Correct.
40:28Did your project manager give you a clear brief as what to get on with?
40:31We didn't have a storyline to go in, so we spent a lot of that time trying to come up
40:35with the storyline.
40:36If I may, Lord Sugar, the idea was if you kept up with your fitness, you got lower life insurance
40:41premiums.
40:42But Lawrence, Lawrence, Lawrence.
40:43The task is to create a story.
40:47That's the key to the whole thing, right?
40:50I can't say anything but that I tried.
40:52Hmm.
40:54Anyway, and then there's a branding team.
40:56So, why are you on the branding team?
40:59So, because my background with Copy and Tim, I've listened to you say on a podcast that Lord Sugar's greatest
41:04strength is putting people where they have their strengths.
41:07And I thought putting myself in an area where I didn't have strengths would be a big thing.
41:10Must be a long podcast.
41:12I'm telling you.
41:12You don't need a podcast.
41:13Lord Sugar's made it very clear in his boardroom.
41:15Put yourself in the right position based on what you know.
41:18Yeah.
41:19So, that is your logo.
41:21That's the logo.
41:22Correct, Lord Sugar.
41:23Looks like a sign to the gents.
41:25Yeah.
41:25I think it needed to be abundantly clear what the game was about.
41:29And I think we delivered that with the logo.
41:31Okay.
41:32Now, let's run the promotional video.
41:35Hi, I'm Petey, your personal trainer.
41:38I'm here to help you reach your goals to give you more flexibility and more life.
41:43Whose voice is that?
41:45That would be me, Lord Sugar.
41:46That's you?
41:47Yeah.
41:48So, you took over that.
41:50I was awfully expecting Levi to turn up in one of those adverts for neglected donkeys or something.
41:56You know?
41:57All right.
41:58Let's run the game.
42:01Right, here's your logo.
42:04They're getting chased by these demonic frogs.
42:07Frogs?
42:07Yeah.
42:08The evil frogs, yeah.
42:09They're the evil frogs.
42:10They're human to outrun.
42:11So, the whole point is you're constantly moving.
42:13Okay.
42:13Right.
42:14Okay.
42:15So, what did you think of the game when they showed it to you?
42:19Yeah, it wasn't brilliant and the frogs were odd.
42:22Lord Sugar, the one thing I do want to mention is I ask that people give 110% and almost
42:27exclusively I do feel like that was given.
42:29That's a horrible statement we hate in there.
42:32If people try their best, no one's a game developer.
42:34110%.
42:35Yeah, I understand.
42:35There's no such thing as that, you know?
42:37Yeah.
42:40Right.
42:41I think it's time to see who invested in these VR fitness games.
42:46Tim, how did your team get on?
42:48Well, the investors felt the logo was a bit too corporate looking and there was no real rationale behind certain
42:55aspects of the game.
42:56The frogs, you heard the questions that they posed to you and that the game lacked any real substance.
43:02So, three of the investors decided they wanted to invest in Lord Sugar and they were willing to invest a
43:07total of £55,000 into your development.
43:11Okay.
43:11Okay.
43:12Right.
43:14Karen, could you tell me the same thing? What happened on your side?
43:18Well, unfortunately, Alan, they didn't like the logo.
43:23They were really not keen on the name and they absolutely hated the character.
43:29But they all did really like the game.
43:34So, all four invested and you got a total of £205,000 into further development.
43:43Wow.
43:44That's a lot.
43:45That's good.
43:45Yep.
43:46They got Karishma to thank.
43:47I must say, Karishma did smash the game this time.
43:49Yeah.
43:49And Harry did a great job as Pierre.
43:51Yeah.
43:51I'll see you on the next task.
43:53Thank you very much.
44:01Well, they got nearly four times more than you.
44:04I think that has a lot to do with the game.
44:07So, I'm afraid you're going to have to go away and talk amongst yourself in anticipation of at least one
44:14of you leaving the process today.
44:17Okay?
44:25And we did it!
44:27We did it!
44:27Well done, Hazel!
44:29I can't believe it.
44:30I thought you did a fantastic job.
44:32Super Harry-O.
44:33Yes, Super Harry-O.
44:36From the brief in the morning, I think we all left pretty shocked, just literally had nothing to go on.
44:42It is not solely on the project manager to tell you exactly what to do and every single thing within
44:47it.
44:48The most important part of this task was creating a game.
44:51Lawrence put himself forward as project manager.
44:53Couldn't deliver.
44:54The excuses are coming out of him like they're on tap.
44:58Whose idea was the Frogs?
44:59It was a collective of me and Rothner.
45:01Okay.
45:01I did express my concerns.
45:03I kept asking, so what do you think, Rajan?
45:05So what do you think?
45:06You just weren't coming back with anything.
45:08It was incredibly difficult to work with Rajan.
45:10I just don't feel like he contributed anything.
45:13If it hadn't been for me or Pasha, there'd be no game.
45:15Any kind of input I was putting in, it was just played off and I really struggled to actually
45:20conversate with the group.
45:21I mean, Pasha literally had her back completely turned to me and it was just Pasha bouncing ideas to Rothner.
45:27I'm going to be honest with you, I'm hearing conflict in the team and that is ultimately quite worrying.
45:31In my eyes, I think there's no smoke without fire and Rajan hid from the pitch and it sounds like
45:36he got in conflict
45:37and I think Rajan has really let the team down.
45:48Yes, Lord Chabot.
45:50Could you send the candidates in, please?
46:02Well, you're lost by £150,000, not a small loss.
46:07Now, right at the brainstorm in the beginning, no clear concept. Use your imagination. That's what you said to them.
46:16I'm not a game developer. I didn't believe that what I was going to do.
46:19But did you say something? Did you allude to having done a game or an app before?
46:24It was more along the lines of gamification itself. It was an app for fitness.
46:28It was very misleading, to be honest. We were under the impression that, you know, he's actually developed some form
46:33of a game and then...
46:34I don't think that's fair. I mean, my background is PR.
46:38Guys, am I...
46:38Listen, listen. No, we agree.
46:40I think a lack of imagination has left it really to two people to create something.
46:44You say lack of imagination, but with this, you were project manager and you had a vision.
46:49If you felt like you needed to be spoon-fed and given every part of the game...
46:52I didn't need to be spoon-fed.
46:53Well, clearly you did.
46:54I don't know why you're looking at me as if I've produced games. That's not the issue.
46:58But you said you have creativity.
46:59I do have creativity, but without a structure, without anything to go on for...
47:03But why does that only have to come from me?
47:05Because you're the project manager.
47:06No, but it's not only...
47:07If you feel that your project manager was in the wrong location, why didn't you say that?
47:12I did a number of times, but I did...
47:14Do you think he was on the right team still, Lawrence?
47:16The Frogs element is ridiculous and I am disappointed and I wish I could have been there now I've seen
47:21what was created.
47:22Lawrence, it's a little bit unfair for you to say you are disappointed.
47:24Yes, I can delve into where we went wrong.
47:26You did the logo, didn't you?
47:27I did do the logo and...
47:29The character to your PT, you could have played him, couldn't you?
47:32I could have played him Lord Sugar, that's correct.
47:34Then you become the PT and he became your PA.
47:38The reason why I come over to the branding sign was to do that in particular, but Lawrence felt more
47:43comfortable doing that.
47:44Didn't you trust Levi to do it?
47:46I did, but when you're the project manager and it's your neck, I felt like I could deliver that really
47:51well from the script that I had written.
47:52So what did Levi get to do there?
47:54It's not about get to do, it's about trying to make sure the team wins.
47:58What did you do?
47:59I supported the project manager to get that vision of what I aimed down on there.
48:03Supported in what way? What's the point of having a project manager if I'm going to be overruling the project
48:08manager's view?
48:09What have you done in the past seven weeks? You were kind of like a wallflower.
48:13I've participated in teams winning. I can't pinpoint one by one on every task.
48:19Did he take over everything then?
48:21Can I be a PM?
48:22We collaborated well together.
48:24PT, next thing you get your P45.
48:27Anyway, Rajan, I was told you didn't want to do the pitch, is that right?
48:31That's correct.
48:33And someone said it's because you didn't really believe in the game.
48:36That's correct, yeah.
48:37But you helped build the bloody game.
48:39Well, no, so the actual concept was actually constructed by Pasha and Rothner.
48:43I did ask the team, how can we make this a bit more exciting?
48:47I did ask Rajan at one point, you know, you play games.
48:50And he kind of snapped at me saying, I'm not a gaming expert.
48:53And I said, I'm not accusing you. I just need you to, you know, give me your input.
48:56And it felt really difficult.
48:57I just feel like they were a person down in that team because of Rajan's lack of contribution
49:02and conflict.
49:03Lawrence, you can't say that I was not contributing to the task.
49:06I found it very difficult.
49:07At one point, backs were completely turned to me.
49:10I had to remind the team that there were three people here.
49:12They weren't.
49:13It was incredibly difficult.
49:14Rajan, I really don't want to interrupt you.
49:15But you did constantly keep finding things to pick on.
49:18And I didn't understand that.
49:20I was picking on it because the concept was all...
49:22Rajan, you bit my head off. You went personal.
49:24I did go personal.
49:25You said, just because you bake a cake doesn't make you Mr Kipling.
49:28When I asked you, have you had gaming experience?
49:30Yeah, because...
49:30Well, that's rude.
49:31No, no, no.
49:32This is the kind of attitude...
49:33Anyway, look, Lawrence, we're wasting a lot of time now.
49:36I'm fed up listening to this.
49:38Who are you bringing back into this boardroom?
49:40So, the first person I'd like to bring back is Rajan,
49:43just for the lack of contributions, the hiding away from the pitch.
49:47And with respect, Lord Sugar, I think you have made it quite clear
49:50about your mind on Levi, so I'll need to bring back Levi as well.
49:57Right.
49:58Um, OK.
49:59You two ladies go back to the house then, yeah?
50:03Thank you, Lord Sugar.
50:04Thank you, Tim.
50:10Right, gentlemen.
50:11I'd like you to step outside.
50:14I'm gonna talk to Baroness Brady and to Tim, and at least one of you
50:18will be leaving the process today.
50:20OK?
50:29What about this Lawrence fellow?
50:31He has the audacity to say, well, because of what you're saying, Lord Sugar,
50:36I'll bring Levi back.
50:37Listen, Lawrence is a smart guy.
50:39But the reality is that sometimes you have to say, do you know what?
50:41I made a mistake.
50:42And in this one, he was on the wrong team and he made mistakes.
50:46And what about Levi?
50:48Being relegated to someone's bag carrier is not good at this stage of the process.
50:53Yeah.
50:54I can't work out this Rajan.
50:55Rajan was given the opportunity to sell a concept.
50:58That's the heart of this task, and he stepped back from the opportunity.
51:01Right.
51:04Yes, Lord Sugar?
51:05Could you send the three of them in, please?
51:17You know, Lawrence?
51:19Yes, Lord Sugar?
51:20I find it a bit naughty saying you're bringing Levi back in here
51:25based upon some of the comments that I made about him.
51:28Yeah.
51:28But that's not the way this process is supposed to work.
51:31You're supposed to bring people back in who you think did not contribute to this task.
51:37I understand that, Lord Sugar, and potentially I've misspoken there.
51:40I really wanted one person back, to be honest with you, Rajan, for the lack of contribution.
51:45And I don't think there's time for coasters.
51:47When it came to...
51:48You're talking about coasting.
51:49You're talking about coasting, but then you didn't even...
51:51The PM didn't even go on the game.
51:53I will take accountability.
51:55But if I didn't bring someone back from the branding team as well,
51:58it would only be me that was to take accountability for that.
52:01So you're bringing Levi back because you thought that you needed one from the branding and one from the other
52:05game.
52:06There was elements of it which were disliked.
52:08I don't think so.
52:08Your own words hung yourself.
52:11You said, I can tell by what you're saying, Lord Sugar, that you want me to bring Levi back.
52:18Those were your words.
52:18You know what?
52:19I regret saying that.
52:21I'm pretty annoyed with it, to be fair, Lord Sugar.
52:23It just shows the person that he is by bringing me back in all because of what you said.
52:27He isn't going off his own morals with Lawrence.
52:29He's just going off what you're saying, Lord Sugar.
52:31With the greatest respect.
52:32The bits that were in my control did go well, but I can't see...
52:36You can't say all the bits you did, mate.
52:39What they were happy with.
52:40Listen, the video got great consumer feedback.
52:42Yeah, but I'm meant to be doing the video and you swapped me because...
52:45Listen to me.
52:46You swapped me because of me Yorkshire twang.
52:48No, I didn't.
52:48That's the reason why you swapped me not to be in that suit.
52:51You did, because you said you can talk more clearly and more...
52:53And they liked the video.
52:55I could have done the video, which was the original plan.
52:57Okay, okay.
52:58I could have done that.
52:58But as per usual, listen to me, Lawrence.
53:00I'm talking.
53:01Right?
53:02From the start, it were your way or no way.
53:04You wanted to control the whole thing.
53:06You contributed to the day.
53:07I really...
53:08I don't want to focus on the branding too much because there is one person that I deem very
53:12responsible for the failure of this task and that is Rajan.
53:14But you keep saying about me copping out of this pitch, right?
53:16This is a game development task.
53:18You've copped out on being on the game development team and then you put yourself...
53:21Did Harry cop out?
53:22Sorry, I'm talking.
53:23And then you put yourself on the branding team of which you specialise in.
53:26You know, you're a PR guru.
53:27And you went on the branding team and you messed that up as well.
53:30I don't know.
53:30What did you do?
53:31What did you do?
53:32What did you do?
53:32It looked like a hospital sign.
53:33So they didn't like the logo how it looked.
53:35Distribution should not be confused for contribution.
53:38And there was no contribution.
53:39The girls couldn't put anything to it that you contributed.
53:42How did I be called a disruptor if I didn't contribute?
53:44You're contradicting yourself.
53:45You find errors but you don't find solutions.
53:48I just don't understand.
53:49Levi should be fired.
53:51In all honesty, I think Lawrence should be fired, Lord Sugar.
53:54Who do you think should be fired?
53:56It has to be Lawrence.
53:57Lawrence, you're adamant it should be Rajan.
53:59I am and I will say that throughout this process I've never hidden.
54:02I've done my best.
54:03Lawrence, Lawrence, let me ask you a question.
54:05If Lord Sugar didn't say what he was saying, who would you have brought in instead of me?
54:08I still would have brought you back because once they spoke about the law.
54:12So why didn't you just speak off your own morals as they were saying?
54:14Because you made it clear, Lord Sugar.
54:16I'll tell you what.
54:17I'll tell you how I'm going to make this easy now.
54:19I have accused you, Levi, of quite a few things in this particular boardroom.
54:24But I'm going to show you how fair I am by saying to you,
54:28you are going to be the project manager of the next task.
54:32Happy days. Thank you, Lord Sugar.
54:33Well, we'll see if it's happy days, right?
54:35I'll remember that.
54:36Happy days, you said, yeah?
54:38Do you remember that?
54:39I wrote it down.
54:39Did you see that?
54:40I'm writing it down.
54:41Okay.
54:41All right.
54:42That just leaves you two here.
54:44Yeah.
54:46And what I've got to say about you, Lawrence, is that you've done well up until now in the process.
54:55As far as I'm concerned, Rajan, I haven't seen that much of you.
55:02We should have been consistent.
55:03No, no.
55:03Just be quiet now.
55:05I'm filled up with listening to you.
55:10So, Lawrence, that was a nasty move.
55:12And I regret that for the rest of my life.
55:14I'm sorry.
55:15It was a nasty move, Lawrence.
55:17I don't like people that do things like that.
55:19And for that reason, Lawrence, you know, you've given me a big dilemma.
55:27But I'm also reflecting back on the last seven weeks.
55:33Yeah.
55:34Well, I've got a gut feeling here.
55:36It may not be fair.
55:38But, Rajan, you're fired.
55:42Thank you, Lord Shiver.
55:43Tim.
55:44Lawrence, Rudy.
55:45Good luck, Rajan.
55:52You were this close to getting out of here.
55:56OK?
55:56Get out.
55:57Go on, the pair of you.
55:58Go back to the house.
56:02Thank you, Lord Sugar.
56:04Thank you, Lord Sugar.
56:08I'm definitely gutted to be leaving.
56:10I feel like, you know, the wrong decision was made today,
56:13especially after that slimy, slimy call by Lawrence to bring Levi in.
56:18But, you know, Lord Sugar's say is final, so I do have to respect that.
56:25Guys, how many people are getting fired?
56:26Who's coming back?
56:27I think Lawrence is coming back.
56:28He's a fighter, you know.
56:31Here he is!
56:31Whoa!
56:34Levi!
56:38Welcome back.
56:38Dan, tell us about it.
56:40I'm going to be honest with you guys.
56:42I'm beyond embarrassed with myself.
56:44And Lord Sugar kept coming for Levi.
56:46I just made a weak decision.
56:47Yeah, I think we were quite shocked.
56:49I will say whilst I'm here, I know I'm a kind person.
56:52I will help anyone out.
56:53But don't ever use me as a scapegoat in there, all right?
56:56Don't ever do that to me.
56:58But one bonus.
57:00Whoever's on my team, I'm your next project man.
57:07Now, ten candidates remain.
57:10The search for Lord Sugar's next business partner continues.
57:17Next time.
57:18When I sent you to Hong Kong, you totally messed it up.
57:22So I've decided to give you a chance to redeem yourself.
57:26That's the energy we need.
57:28Deals.
57:28Ten pounds.
57:29You can buy it, but you can't steal it.
57:32Squeals.
57:32Ah!
57:33Come on!
57:34Let's go!
57:35And for one candidate.
57:36Where's your PM?
57:37Fate sealed.
57:38Can you shut the doors, please?
57:39Peace.
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