- 2 days ago
K-Everything Season 1 Episode 4
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00:10Where are we going, Ta-jul?
00:14I don't know, but wherever we're going, I want to be wearing this hat.
00:20I have to say it's one of the cleanest factories I've ever seen.
00:24In Korea, you're the first person to discover this?
00:28In Korea, it's the first time we've been developing.
00:31And people who are wearing masks are wearing masks.
00:36Can we see? Both of them?
00:38Yes, both of them.
00:40Here's a lot of them.
00:41Wow.
00:47Hi, guys.
00:48It's just a lot of them.
00:57I'm Daniel Dae Kim.
00:58Actor.
00:59Daniel, nice to meet you.
01:01Producer.
01:02And proud Korean American.
01:03All right, we have to stop before I get emotional.
01:05When I was a kid, it was not cool to be Korean.
01:09Then this happened.
01:10Cultural phenomenon or Korean way.
01:13Korean way.
01:13Korean way.
01:14K-pop along with TV dramas.
01:16Now I'm going to South Korea.
01:19It's so good.
01:21Where I was born.
01:22It's exactly what I remember as a kid.
01:24To find out how this small nation in East Asia rose from the ashes of war.
01:30The end of three years of bitter conflict.
01:33Dictatorship.
01:33And poverty.
01:35Decades of sacrifice.
01:37Years of success.
01:38To conquer the world.
01:40Parasite.
01:42With its culture in just one generation.
01:51Or we can go global now.
01:53Oh my God.
01:56From K-pop.
01:57Day ones, we love you.
01:58To K-beauty.
01:59Shake it, shake it.
02:00This is a new world.
02:01To K-everything.
02:23This is not a staring contest.
02:29It's a kind of fortune telling in South Korea.
02:35Kim Min-jung is a face reader.
02:49The
03:03Practitioners of the ancient tradition known as Gwansang.
03:06Believe destiny is written on our faces
03:18I have a very good dentist
03:21Okay, so Gwansang isn't a science
03:24But first impressions are crucial in Korea
03:43In a place where some believe your face dictates your fate
03:46That's good advice, thank you
03:47Looks are important
03:49Modern K-beauty trends are rooted in centuries of Korean history
03:53During the Joseon era, the country's last imperial dynasty
03:56The ideal was lighter skin, red lips, black hair
04:00For women at least
04:02They use natural ingredients like rice water to brighten the skin
04:06The lighter the skin, the higher the status
04:10But the meteoric growth of the industry in recent years is staggering
04:14Short mid-face makeup is very trendy in Korea right now
04:17Love Korean skincare
04:18Why are so many people across the world obsessed with K-beauty?
04:23I'm obsessed
04:24Now we're seeing the West chase Korean beauty
04:27Glass skin, Korean beauty routines
04:29Enough to attract hundreds of thousands of foreign tourists to South Korea
04:33Every year
04:35Seeking products
04:37Procedures
04:38And perfection
04:42I'm gonna get this one
04:43Yeah, the tonic
04:44Yeah
04:45So how does it, how does it go on?
04:47You just like put it towards your scalp
04:49Oh
04:50And then like spray it
04:51Gina Shin is a long time friend
04:53And the perfect guide for my initiation into the world of K-beauty
04:57What's this?
04:58I believe it's salmon sperm
05:00Salmon sperm
05:02How do they extract it?
05:03That's what I want to know
05:04I have no idea
05:07We're at the flagship store of Olive Young
05:10Think of Korean Sephora
05:12A retail empire selling cosmetics, wellness, and lifestyle products
05:17You know, you would think at my age I wouldn't get any more acne
05:20But I still get acne, it drives me nuts
05:22I've worked in Hollywood for a long time
05:25So I get that appearance can actually be a form of currency
05:28Whether we like it or not, it matters what we look like
05:31I'm Anne
05:32Nice to meet you Anne
05:33Nice to meet you too
05:34But it seems I have a lot to learn
05:37I don't put on sunscreen all the time
05:39You know you're supposed to put sunscreen even if you're indoors
05:42Indoors too?
05:43Yeah
05:44I just use soap
05:45Cleanser?
05:46He uses bar soap
05:50First up, a combination of two Korean passions, technology and skin care
05:56Let me check your pores
05:59Okay
06:01Huge
06:03Huge
06:05And I will check your smile wrinkles
06:09This is a topographic map of my skin
06:13Your facial topographic map
06:15I look like this is the freakin' Rocky Mountains
06:17Oh my god
06:18This is your very deep wrinkle
06:22Deep wrinkle equal deep pores
06:26This is very humbling I have to say
06:28I recommend for you ingredients and your day routine and special care routine right here
06:35Okay, you keep, you're still writing
06:37This is, this is a long list
06:40Alright, well we're gonna go on a shopping list
06:42Do I need a, I need a big cart to hold all of these things
06:45I need two big carts
06:46Okay, let's go take a look
06:48One for me, one for you
06:49Alright, thank you very much
06:50Thank you
06:52Thank you
06:53Operations assistant, Seo Jung Min is here to help
06:55At the first one you got the zero-informing cleanser
06:59Okay, so then I just put the lotion and moisturizer on top of it
07:02Yeah
07:02Okay
07:03Shake it, shake it
07:04This is a new world
07:08Feels good
07:09Do you feel like there's more of an emphasis on appearance here in Korea than there is in other countries?
07:15Definitely, I also think that's probably the reason why you want to look good for others
07:22The K-beauty industry has tripled in size since the year 2000
07:27A remarkable transformation
07:29Korea once followed the beauty standards of others
07:31Now, it leads the way
07:35This is our facial mask section
07:38Wow
07:38Just a few
07:39Just a couple of masks here
07:41Yeah
07:42South Korea is now the second largest cosmetics exporter in the world after France
07:47This is one that is 20 minutes or three hours or all night?
07:51Overnight
07:51Overnight
07:52Yes
07:53Olive Young opened its first store in Seoul in 1999
07:56The only one of its kind in Korea
08:01It was also just two years after what's known here as IMF
08:06Or the Asian financial crisis
08:09When South Korea received a nearly 60 billion dollar bailout
08:13To save its economy from total collapse
08:15Over one and a half million people lost their jobs
08:20Fueling an intense period of competition and culture of self-improvement
08:23That's still ingrained here
08:26Whatever's on the list, let's get
08:29And let's get two or three of each
08:31After IMF
08:33A wave of entertainment exports from K-pop to K-drama
08:37Spread across Asia
08:38Let's get a few of those
08:40Let's get some of the sunblock
08:41Is two enough?
08:42That introduced a wider audience to a new aesthetic
08:45I think I'm gonna need another suitcase when I go home
08:48That we now know as K-beauty
08:52Oh my gosh
08:54Look at this
08:55That is a lot
08:57I've never seen from there
09:00Thank you
09:01Have a nice day
09:08My facial cleanser
09:10It feels good
09:12It's actually very gentle
09:14It took an intervention from my wife
09:16To get me to pay attention to my skin
09:18Before I met her, I wasn't even washing my face at night
09:21Believe it or not
09:22So this was the toner that they recommended over at Olive Young
09:25I'm supposed to shake it
09:27In a collective-minded Confucian society like Korea
09:29How you look also reflects on others
09:32Like your family
09:34That was probably too much
09:35But it feels really nice
09:37My mother always used to say to me before going out
09:40You have to look good because you represent all of us
09:43I'm gonna try
09:44A facial
09:46Mask
09:47My friends and family
09:49You know, they swear by these
09:52Like a lot of things here, Koreans make it look easy
09:55Let's see how this works
09:58The success of these products can come down to some kind of unique ingredients
10:04You're not supposed to laugh when you wear these things
10:12What kind of snail is this?
10:14King snail, king snail
10:15Wow
10:16If you can see it, it's okay
10:18If you can see it, it's okay
10:19It's okay?
10:19It's okay
10:20It's okay
10:23Go ahead, Daniel
10:24Gina and I are at a company called CoSeed BioFarm
10:28With CEO, Park Sungmin
10:36It produces one of K-beauty's most iconic ingredients
10:40Snail slime
10:43Also known as mucin
10:45Oh, it's cold
10:46It's cold
10:47It's cold
10:48Oh
10:50Now it's relaxing
10:52He likes me
10:54I like it
10:55I like it
10:57If you can see it, it's cold
10:58If it's cold
10:58If it's cold
10:58If it's cold
10:59If it's cold
10:59If it's cold
10:59If it's cold
11:02It's cold
11:06The mucin is then collected at the bottom of the tank
11:08And then brought here
11:11Much of Korea's snail mucin is from this company
11:14Used in products like serums
11:16And face masks
11:18Can we see inside?
11:20Which help hydrate skin
11:21And stimulate collagen production
11:23Ooh
11:24Alright, I'm going in
11:26What's that?
11:27Stop!
11:28The mucin is mixed, filtered, and sterilized
11:32Then, ready for the market
11:34This is the 21st century
11:36Wow
11:37I can't tell the difference between this and water
11:40Yeah, it looks like water
11:41I bet you could have a health spa
11:45With a mucin bath
11:47Why don't you make one?
11:48No, seriously, like if you had a tub full of this
11:50Or even just a mucin dip
11:52One body dip, right?
11:54Like cold plunge?
11:55Yeah
11:55Snail mucin has been used for centuries in traditional medicine across the world
11:59But Korea is a driving force behind the modern beauty trend
12:03Going as far back as 2007
12:06It was startling at first, but now I think they're kind of cute
12:08Yeah, look at them
12:09They're all like friendly
12:10So, right now you harvest these snails this way
12:16And it looks like the snails are very healthy
12:18There's a way to do that
12:20Ah
12:20There's a way to do that
12:22To experiment and perform it
12:24And get it done
12:24And get it done
12:26There's a way to do that
12:26So, in the process
12:27What are the things that are being used to be a lot of food?
12:30Then, what are the things that are being used to be a lot of food?
12:33And they're doing a lot of food
12:34And if they're doing a lot of food, they're doing a lot of food
12:40And if they're doing a lot of food, they're doing a lot of food
12:44Why is it snails only, and not slugs?
12:48Ah
12:50Ah
12:50Ah
12:53Ah
12:54Ah
12:54Ah
12:54Ah
12:54Ah
12:55Ah
12:59So, snails are okay, but slugs are gross
13:01They're cuter
13:02They're cuter
13:03Snails are cuter
13:04Okay
13:04Look how cute they are
13:05He wants to go home with you
13:07Yeah right
13:08Take him as your pet snail
13:11This was not what I expected at all
13:14Did you feel that way?
13:15Me neither, yeah
13:15I still think that you have a business idea in there
13:18Yeah
13:18Gina Shin, snail queen
13:21Deal
13:22Yay
13:36This whole building is plastic surgery
13:38That whole building is plastic surgery
13:41South Korea's plastic surgery industry is booming
13:45And Seoul's Gangnam area
13:47And Seoul's Gangnam area is the epicenter
13:50This gold building is all plastic surgery
13:53You can see why some people call this place the plastic surgery capital of the world
13:58There isn't a building on this block that somewhere doesn't have a plastic surgery center
14:02Nearly one in three Korean women in their thirties have had plastic surgery
14:06That's according to data from 2020
14:07I've never seen anything like this
14:09I've never seen anything like this
14:09And it's not just Koreans either
14:11Over 130,000 foreign visitors had plastic surgery procedures here in 2024
14:16That's over 40% more than just five years ago
14:20Even off the main road
14:22Floor after floor after floor
14:24Stem cell clinic
14:26The competitive spirit here helps make plastic surgery and anti-aging treatments socially acceptable
14:31Floor after floor after floor after floor
14:34This is fun
14:35So they have like a
14:37They have sale days at this well-aging clinic
14:40So if you go on certain days you get 20% off certain services
14:44One of the most popular procedures is double eyelid surgery
14:47To make eyes look bigger
14:57Appearance is kind of capital for Korean people
15:01It becomes a rite of passage for a teenager, especially a girl, to have eyelid surgery
15:09Is that true?
15:10Yeah, yeah, I like the term, the rite of passage
15:14Assistant Professor Im Soyeon studies how new technologies like plastic surgery interact with society
15:20So I really wanted to know what a plastic surgery patient go through
15:27So I decided to do it for myself
15:31And you worked at this plastic surgery center
15:34And what was the logic that this plastic surgeon said to you?
15:38He said basically
15:40He said basically
15:41He said basically
15:41He said basically
15:41And then he gave answer by himself
15:48He said
15:49I'm the
15:51Like right the average
15:53Fifth
15:54So on a scale of beauty
15:56The surgeon asked you where you think you are
15:59And he answered by saying
16:02You're right in the middle
16:04Mm-hmm
16:04Five out of ten
16:05Which means
16:06I'm not ugly
16:07Right
16:08I'm just okay
16:10Yes
16:10Im opted for jawbone surgery
16:12To create more of a V-type shape
16:15Viewed as the Korean ideal
16:16To have any
16:17Mm-hmm
16:18So basically I cut
16:19You know
16:21My upper jaw
16:22Lower jaw
16:23To shape it to become less square
16:26Uh-huh
16:26Or round and more oval and tapered
16:29Is that right?
16:30Yes, yes
16:30And make it smaller
16:31Yeah
16:32That's very serious surgery
16:34I
16:35Couldn't go out for two months
16:38Two months you couldn't leave your house
16:40Mm-hmm
16:40And then for one year
16:42I'm kind of obsessed with my appearance
16:44One year you kept looking at yourself saying
16:46How does it look?
16:48Do I look better?
16:49Yeah
16:50Im says we can trace Korea's connection to plastic surgery
16:52Back to the 1950s
16:54When an American military plastic surgeon
16:56Started performing double eyelid surgery
16:59During the Korean War
17:01America's involvement also led to an influx
17:03Of Western beauty ideals
17:04For better or for worse
17:06The roots of Korean plastic surgery
17:09This double eyelid surgery
17:10Are to please Western standards
17:13Yeah
17:14Today even when I walk around
17:16Especially in Gangnam
17:18I see people with nose jobs
17:21With very high bridges
17:22Big points
17:24And they come out further from the face
17:27Than I've seen the typical Korean
17:29That seems more to me like a Western nose
17:32So do you think that the Western influence
17:35Is still having an effect in Korea?
17:39Oh, I think so
17:41Even though those people are not really conscious about
17:46You know, they're being, you know, they're having really Western style appearance
17:52Yes
17:53Korea has such national pride, I find
17:56Oh, yeah, yeah, yes
17:57You know
17:57Yes, yes
17:57How do you reconcile the fact that they have such pride for being Korean
18:01And yet
18:01They have a lot of plastic surgery to look Western
18:05To look Western is like
18:0820th century's beauty paradigm
18:12Mm-hmm
18:14During like 70s and 80s
18:17That's when rapid economic growth came true in Korea
18:23Yeah
18:24So you see plastic surgery as an aspirational pursuit
18:27To elevate
18:28Yes, yes
18:29The Korean culture
18:30And the people who live here
18:31Mm-hmm
18:33As a symbol of Korea's rise
18:35Exactly
18:36Before the mid-1990s
18:38You know, ideal beauty
18:40Was represented as like white woman
18:44Mm-hmm
18:45And then after like 2000s
18:47You know, actually after IMF
18:49You know
18:50Yeah, IMF was big here
18:52Yeah
18:52It changed a lot of things
18:53Yes, yes
18:54Started with, you know
18:56Every time, you know
18:57Plastic surgeons wrote about
18:59You know, plastic surgery industries
19:01And ideal beauties
19:03They feature with Korean actresses
19:07So these days
19:08Nobody
19:09At least explicitly
19:11Or consciously
19:12Nobody wants to look like
19:15White Caucasian person
19:18We kind of have our own
19:21Ideal beauty
19:38What is that white powder for?
19:40Where is that white powder?
19:41Where is that white powder?
19:44Where is that white powder?
19:45In Seoul's oldest barbershop
19:46In Seoul's oldest barbershop
19:47In Nam-yul offers up a glimpse of the past
19:52He's been doing it this way for the last 60 years
19:54Since he first started cutting hair
19:57At age 13
20:10He's the third generation of his family to run this barbershop
20:13Which opened in 1927
20:16It's a relic of a different time
20:18Times when even appearance was political and policed
20:23Oh
20:24Your hair is very long here
20:26Back in the 1970s
20:29Under strict military rule
20:31Long hair was illegal for men in South Korea
20:34Seen as decadent
20:35And a westernized hippie trend
20:50A lot has changed since then
20:52A lot has changed since then
21:06I'm sorry
21:08I'm sorry
21:09I'm sorry
21:09Leo J
21:09Oh
21:10Hello
21:11Hello
21:12I'm Daniel Dae Kim
21:13Nice to meet you
21:14Nice to meet you
21:14Thank you for coming
21:16Thank you for meeting me today
21:18Oh my god
21:18So honored
21:19Thank you
21:22K-beauty is not just about the products
21:24It's about the people who know how to use them
21:27The influencers
21:28Like makeup artist Leo J
21:31He has almost 1.5 million subscribers to his YouTube channel
21:36J
21:38Famous for celebrity makeovers
21:44Today surrounded by his own production team
21:47It's my turn
21:48Let's start
21:49Let's start
21:49Woo
21:51When you come and see
21:54I know some of the people in South Korea
21:55If you're so famous
21:55Daniel Dae Kim
21:56It's a very attractive
21:57A very masculine
21:58A very masculine
22:00A very feminine
22:01But in Korea
22:02Also in Korea
22:03K-beauty is usually
22:04A lot of young people
22:06A lot of young people
22:06A lot of young people
22:07A lot of young people
22:08A lot of young people
22:09A lot of young people
22:11A lot of young people
22:11Like you
22:11Yes
22:12That's me
22:14I want to do whatever you want to do
22:16I'm in your hands
22:18And let's see what happens
22:20I'm so surprised
22:20You're so surprised
22:21It's very nice of you, but your skin is better than mine.
22:27I look better already.
22:29Leo J began doing this almost 10 years ago.
22:32In a market with overwhelming choice and relentless new trends,
22:36K-beauty influencers can earn celebrity status.
22:51Why did you feel like it was important to you to do it?
23:13Leo J found an audience during his military service,
23:16which is mandatory for men in Korea.
23:21You were using makeup when you were in the army, is that right?
23:24Oh, that's right.
23:32Wait a second.
23:35But didn't some of the other 군ins that they have,
23:37did they like, did they give you a hard time?
23:40Mm-hmm.
23:40I had to think of the first time,
23:42when they went to school,
23:44when they went to school,
23:44when they went to school,
23:45when they went to school,
23:46they had to go to school,
23:47and they had to go to school,
23:49and they had to go to school,
23:50and they had to go to school,
23:51and they had to go to school.
23:52I was so glad to go to school.
23:53So you were very popular.
23:54Yes, I was very famous.
23:57Wow.
23:59One of the things that I've noticed in Korea here,
24:01is that there's a lot of pressure to look good.
24:03Do you think the Korean standard of what a man should look like has changed?
24:09Oh, right.
24:11It's a bit more like a joke.
24:13It's a bit more like a joke.
24:15It's a bit more like a joke.
24:16It's a bit more like a joke.
24:17But, for example,
24:19when I go to school,
24:19when I go to school,
24:20when I go to school,
24:21I want women to be like a glamour,
24:26rather than just like a glamour,
24:27and I'm going to make my hair clean,
24:29and I'm going to make my hair clean,
24:30and I'm going to make my hair clean.
24:32I like that.
24:36It's like a natural way and
24:38having an experience with people on the beach
24:42like a man who takes care of themselves.
24:47Right.
24:48I see.
24:48So can you tell us what a 꽃 미남 is?
24:52꽃 미남?
24:54What's it?
24:55like a man's known for a lot.
24:57I think I'm doing lots of things.
24:58Like a little girl, like a girl, like a girl, like a girl.
25:02I'm talking about the gender of a girl.
25:06Like a girl, like a girl, like a girl.
25:08Like a girl, like a girl, like a girl, like a girl, like a girl, like a girl.
25:13Like a girl, like a girl.
25:16So, the definition of what is beautiful for a man is not just one thing, it's many different styles.
25:26It's a different style.
25:27I think it's a different style in K-beauty, because it's not the same.
25:33It's different styles.
25:35Wow, look at this.
25:38I look different.
25:40You're older than 10 years ago.
25:43So, that means I'm only 70.
25:46It's finished.
25:48It still looks like me.
25:50It just looks like a very healthy, natural, clean version of me.
25:57And you did it.
25:58Oh.
25:59Thank you very much.
26:00I look rested, which I am not.
26:03So, I appreciate it.
26:12We got folks in traditional Korean hanboks.
26:15I love that.
26:16Bukcheon hanok village in Seoul.
26:19Like, even the rooftops, there's a lot of layers.
26:23A beautifully preserved Joseon-era district where Korea's nobility once lived.
26:28This is kind of an oasis in the city.
26:31It is.
26:32Untouched by all that rapid growth, except for the tourists.
26:36I've been here when these streets are so flooded with tourists that you can't move.
26:42It's insane how global Korea has gotten.
26:47I'm here with Irene Kim, one of Korea's most prolific models.
26:52The makeup is so beautiful.
26:55Irene's work with some of fashion and beauty's biggest names.
26:58I'm already shooting a couple campaigns for this year.
27:04And has launched her own clothing and skin care brands.
27:08You're in this hyper-competitive culture of beauty here in Korea.
27:13That must be challenging in some ways.
27:15It is very challenging.
27:16It is because there's just so much pressure on always, you know, looking good and keeping
27:24it together, and I think it's about finding the balance.
27:30Born in the U.S., Irene and her family moved to Korea when she was a teenager.
27:35I remember just feeling very confused and trying to figure out my sense of belonging when I came to Korea.
27:47Because when you go to the States, it's supposed to be a culture shock, but for me it was the
27:53opposite.
27:53You know, I think that's a theme that a lot of Korean Americans can kind of relate to.
27:58And that is being caught between two different worlds.
28:02The American world and the Korean world.
28:04Was there ever a time when after you got to Korea you realized, oh, how people perceive me matters?
28:10I think it changed when I came to visit my grandma in middle school.
28:15I got street scouted.
28:17It was a very, very big agency back then.
28:20And I remember having a meeting with them and even taking headshots.
28:26And when we went to the final meeting to consider, like, signing this contract, they wanted me to initially have
28:37plastic surgery.
28:39And I was only, like, 14.
28:42What did you say?
28:43I don't remember saying it, but I guess I was very strong because my mom told me...
28:50I sat down and I crossed my arms, my little arms, and I said...
28:55So, then, do you think you can make me a star?
29:00That's ballsy.
29:01Yeah, it was very ballsy for that little Asian girl.
29:05So, I think they were caught off guard.
29:07Of course, my mom was shocked.
29:10We just walked out.
29:12I feel like Korea just has very high standards.
29:17Just in general, like, we're very detailed and passionate.
29:22And when you see this perception of plastic surgery, it can be negative.
29:28But also, like, you're your own person.
29:31And my mom would just always tell me I should be my own person.
29:36Oh!
29:37Oh!
29:38Hello!
29:39Irene's mother, Han Eun-kyung, and grandmother, Kim Sun-ja, join us for tea.
29:44This is her moment today.
29:46Ah, is that right?
29:47Yes, this is her moment.
29:49Ah, well, please join us.
29:50Please sit down.
29:52Every generation of your family is dying.
29:54My grandmother is my style inspiration.
29:58Hi, donne.
29:59Lady tells us what the best of usien urgency thing.
30:01Yes, we had aад blessed to hear from my parents.
30:09Yes, this is her moment.
30:15Inistan-after, we were бесп Rihomme.준
30:21Namen. Great.
30:21got a lot of obrigations from the sheets, and their
30:25clothes, in the States. We made
30:27illegal every year. We made
30:27a venue that gives, and with film, we acquired
30:27put some Prairiepie. Need a lot
30:54Even in a multi-billion dollar industry,
30:57there are some beauty secrets that money can't buy.
31:37Hello.
31:40Hello.
31:40Hello.
31:40Hello.
31:41Do you have a TV photo?
31:43Can I show you?
31:44Yes.
31:45Okay.
31:47Okay.
31:48As natural as myself with balance, quite pretty like a selfie, do it excessively make me a goddess?
31:55Okay.
31:56I wonder.
31:58If you want to get a job in Korea, you're coming to a place like this, Studio Photobuy.
32:06Okay.
32:08The best version of them, of themselves.
32:12Best version of themselves.
32:13Best version of themselves.
32:14I see.
32:16Now I'm going to retouch a little bit.
32:18Okay.
32:19Start from the skin job.
32:20So this is a normal process for anyone who's looking for a job.
32:25Is that right?
32:26Yes.
32:27Exactly.
32:28Wow.
32:29You're faster than AI.
32:32Many Koreans add photos to their resume, including enhancements.
32:37And it's not just about vanity.
32:39Let's see what my lips look like with some color.
32:41It's an investment in yourself and your job prospects.
32:46Okay.
32:46So it's not just the face.
32:48It's the whole body you will change.
32:56Korean style.
32:57This is Korean style.
32:59Okay.
32:59So that's before.
33:01After.
33:02I also look 10 years younger.
33:08So she says, in this neighborhood alone, there are 30 of these kinds of stores.
33:13That's how competitive this market segment is.
33:16I've never seen a photo of myself like this before.
33:19Yeah.
33:19If I'm ever going to look like a K-pop idol, it's this photo.
33:29In Korea, the pressure to keep up can be overwhelming.
33:38Oh, nice.
33:39One, two, three.
33:42Best cut.
33:43Okay, best one?
33:44All right.
33:45Let's go home.
33:48Spending time with model, Oh Da-Woon.
33:51You'd never know what she's been through to get here.
33:54Photographer good.
33:55You're good.
33:57You're good.
33:57I love the picture.
33:58I love the picture.
33:59When did you first think, oh, I'd like to be a model.
34:04How old were you?
34:06I didn't know the plus size model in Korea.
34:09I didn't know the plus size model in Korea.
34:10I was about 23 years old.
34:13I saw a model in the big size shopping mall.
34:16I saw a model in the big size shopping mall.
34:19I saw a model in Korea.
34:19Actually, in Korea, it was a society that was really beautiful.
34:25It was a very nice thing to say.
34:28It turned out to be a very fresh impression.
34:28I don't know what to do.
34:30Let's try it.
34:31Let's try it.
34:32I started to get a love call on Instagram.
34:35I know that my parents and my relatives, as soon as they see me,
34:40they say things like, oh, I'm too fat.
34:42Or, oh, I'm too fat.
34:44Or something about my appearance, always.
34:47Was it the same for you?
34:48Yeah, that's true.
34:50That's true.
34:50아무래도 외모를 되게 많이 남을 인식해서 관리를 하는 느낌이 좀 많이 들어요,
34:56한국인들은.
34:57그래서 밖에 나가기 생피하지 않냐.
34:59너 옷도 안 맞는다.
35:01이렇게 많이 잔소리하셨죠.
35:03그때 좀 많이 살을 한 번 또 뺀 적이 있었는데
35:06그때 되게 섭식장애가 좀 많이 있었어요.
35:10먹지 말던지 아니면 먹고 나서 행복하던지 둘 다 둘 중에 하나는 해야 되는데
35:15먹는데도 괴로우니까 문득, 아, 이거 그만해야겠다.
35:21그런 생각이 들었던 것 같아요.
35:25Do you see the industry changing and becoming more inclusive toward plus size models?
35:33그런 것 같아요.
35:35많은 브랜드에서 plus size를 이제 겨냥해서 제품들 많이 내고 있고
35:40빅사이즈 쇼핑몰 자체가 많이 생기고 있고
35:45앉으실래요?
35:45그래요.
35:49아니, 저 모델했네.
35:52You now must be a role model and inspiration for some young girls and young boys.
35:58How does that make you feel?
36:00사실 그것 때문에 모델 일을 계속 했던 것도 있어요.
36:04찍는 척하는 저를 찍어주세요.
36:06OK, ready?
36:10누군가한테 힘이 된다는 것 자체가 되게 저한테 기쁨이었던 것 같아요.
36:14그래서 일이 없었을 때도 좀 버틸 수 있었던
36:18OK, 제가 파프라이 쓰면 어떻게 포즈...
36:21찍기 싫어?
36:23네.
36:23다운치! 다운치! 다운치!
36:25다운치!
36:35다운치!
36:35다운치!
36:36예전보다 훨씬 좋아진 것 같아요.
36:37좀 더 이런 플러스 사이즈 여성들이 더 많이 SNS에 노출이 되고
36:41그렇게 하면서 자신을 드러냈으면 좋겠다.
36:45우리가 잘못된 건 아니다.
36:47ready?
36:481, 2, 3
37:01안녕하세요. 반갑습니다.
37:05Daniel Dae Kim이라고 합니다.
37:07I'm at MEND Clinic,
37:09where I've started coming for regular skincare checkups thanks to advice from my wife.
37:13She introduced me to the esteemed Dr. Yoon Won Young,
37:16who's since become a friend.
37:18Hi, Danielle.
37:19Hello.
37:20Hi, nice to see you again.
37:21Nice to see you.
37:22Thanks for having us.
37:23Yeah, please come into my office.
37:26Lately, I've been seeing a lot about a trending procedure.
37:29And I gotta admit, I'm curious, especially because of its name.
37:35The Salmon Sperm Facial.
37:37We don't take the Salmon Sperm individually, but we do some enzymatic digestion to get the DNAs from the salmon
37:46or the trastconnets.
37:48So, PDRN is good for, like, helping the damaged skin get more healthier and produce more collagen.
37:54All right.
37:55I look forward to getting these injections.
37:58Let's see what happens.
37:58Sure.
37:59You'll get more prettier.
38:02I need all the help I can get.
38:03All right.
38:05First, numbing cream to help with the pain.
38:08I didn't know it was gonna hurt.
38:09Am I nervous?
38:11I trust this doctor implicitly, but anytime you have things injected into your face, uh, yeah.
38:20I can't say that's a daily occurrence for me.
38:22So, uh, I'm curious.
38:26Please, lie down with your head this side.
38:29Yep.
38:29Which way? This way?
38:30Yep. This way.
38:31That's the machine?
38:33Yes, this.
38:34Looks like a robot.
38:35It's actually a microneedling device.
38:40You okay?
38:41Yeah, I didn't even feel it.
38:43Nine tiny needles inject the salmon DNA into the top layer of the skin, triggering the
38:48body's natural wound healing process.
38:51That stimulates skin rejuvenation.
38:54Lemon cream works really well.
38:56It may not look like a lot now, but Dr. Yoon says in a few short months, we'll see the
39:00full effect.
39:03Korea is one of the world's leading manufacturers and consumers of these kinds of skin boosters.
39:09The combination of competition and high demand keeps prices low.
39:14Korea has an extremely easy accessibility to the cosmetic procedure.
39:18It's very affordable in Korea compared to other countries.
39:24The salmon sperm facial is generally considered safe.
39:27Though Dr. Yoon is quick to point out that there are some risks, including allergic reactions.
39:33Most of the beauty procedures we are doing in clinics, it has to be done only by doctors
39:39in Korea.
39:40And as the doctors have lots of experience, they try to, like, study more and adopt new technologies
39:48faster.
39:48As here, you can keep up with the trends as the market is, like, developing very fast.
39:53Yes.
39:54We're done?
39:54Yep, we're done.
39:55Yeah.
39:55Okay.
39:56That was completely painless.
39:58Yes.
39:59Oh.
40:01I look like I got a little sunburn and a little redder than usual, but it's not bad.
40:08A little blood here and there.
40:11Okay.
40:13I'm camera ready.
40:16It can take two to four weeks to start seeing the results.
40:26In the place that reminds me the most of my connection to Korea, I'm catching up with
40:30some dear friends.
40:33You may recognize some of them, but tonight we're all just friends hanging out.
40:39I heard that you got a salmon sperm treatment.
40:42The way they did it, it didn't hurt.
40:44Did you notice a difference?
40:46Susie's my longtime makeup artist.
40:48She says she notices a difference.
40:50Wait, Daniel, so I want to know, what was the highlight of your career trip?
40:52There were so many.
40:53Oh, my God.
40:56It's got my nose running now.
41:01Whoa.
41:02I saw your move.
41:05That's so good.
41:07I've never had that before.
41:08What is this?
41:09This is so good.
41:09So good.
41:11Cheers.
41:12I took one of those anti-hangover drinks.
41:15No hangover.
41:20Did anything surprise you?
41:22We went to this factory that actually harvests the snail music.
41:26Oh, what is that like?
41:27So here's the crazy part.
41:29The snail came off my hand and I swear to you my skin was softer.
41:32Yeah.
41:33You saw a face reader too?
41:37Oh, yeah.
41:38She said I was stubborn.
41:39And I was like...
41:40Yeah, you are stubborn.
41:41You are stubborn.
41:44I went to Korea to find out how it captured the world's attention from K-beauty to K-pop.
41:50I was in the studio with Taehyung from Big Bang.
41:56It didn't happen by accident.
41:59But no one could have predicted this.
42:01If you ask me, it comes down to history, culture, clever investments, policies, and talented, hard-working creators pushing boundaries.
42:13I met the songwriters of Golden.
42:16Not to mention, perfect timing.
42:20It's said that the word Hallyu, meaning Korean wave, was first used in the late 1990s.
42:27But this is more than a wave.
42:30It's a phenomenon that isn't going away.
42:34Korea's not perfect.
42:37No place is.
42:39But I've always been proud to be from Korea.
42:44There's a sense that you actually care about the welfare of your entire community.
42:51Now, it means so much to me that I can share that pride with the world.
42:57Here's to a long, long overdue reunion.
43:00Family!
43:01Yay!
43:13Yankoo.
43:14Hey, Mark.
43:15My sister wanna get ready?Ayiko
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