- 7 hours ago
- #realityrealmus
Owning Manhattan
#RealityRealmUS
Reality Realm US
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Reality Realm US
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Short filmTranscript
00:01Driving through the city with your name on my mind
00:04Don't know where I'm going, had to follow the signs
00:08Being married to Ryan Serhant, it's like a roller coaster.
00:11He has this boyish enthusiasm, you know, for life, this zest for life.
00:15He's excited, he's pumped.
00:17Let's go, let's eat, let's live, you know? I think that's fun.
00:21Hi. Hi, buf.
00:24Sorry I'm late. Hi.
00:26When I saw him dancing the first time, that sealed the deal.
00:29It was like a goofy dancer trapped in a hot man's body.
00:32He was adorable.
00:34That was it. Sold.
00:36So?
00:38Oh no. I know that face.
00:40What face?
00:41It's like the flirty face. It's like when you want something from me.
00:45So?
00:46Mm-hmm.
00:47That was it? That's the face. That's the face.
00:48Really?
00:49That's the face. It's a little dimple.
00:5114 years of that smile has gotten us into a lot of trouble.
00:54So?
00:55Exactly.
00:56They offered us 20 for the house.
01:00And you said?
01:01I said, I'm not the boss, applesauce.
01:07And I'll bring it up to hers. I don't know.
01:09Amelia and I bought our townhouse in Brooklyn seven years ago.
01:13It is the largest single family house in all of Borum Hill.
01:16And because of that, we get unsolicited offers.
01:19We have brokers emailing me all the time.
01:22And never really entertained or engaged anyone.
01:27All right.
01:28Thanks.
01:29But this is a really big offer.
01:32So what are my options?
01:34What do you mean?
01:35What are the options? Like, what is out there?
01:37That's your flirting face. My face is like so. Your face is like, what are my options?
01:41So what are the options?
01:43If there's ever a time to go back to Manhattan, maybe be on the park, I think we should look.
01:52I don't know. When we first got the house, it was before Xena.
01:56So I think we had this like dream of how we were going to grow into it.
02:00You get married.
02:01Still have the nursery.
02:02You have this. Yeah.
02:04That took you a while to bring that one up.
02:07Oh.
02:08Uh.
02:09So let's talk about it.
02:10What? A baby?
02:13I've tried impregnating myself.
02:16And it's just not working.
02:22I'm incredibly lucky that I have a beautiful man in my life who wants to have four children with me.
02:27And asks me every other week for four children.
02:31I do feel a yearning for that.
02:34But I'm a little bit more realistic, I guess, about what we're able to handle.
02:40I think having a big family seems nice.
02:43That's why I've been working so hard to build the foundation of this place.
02:46To make it so large and so big and so productive that I don't have to be in all of these.
02:49You're not going to be less busy.
02:51I don't know.
02:52I want to be a better dad.
02:54You are a good dad.
02:55You can be a better dad.
02:56You are a good dad.
02:58But you're not there.
03:01So let's not do it.
03:03What is this reverse psychology thing that you do?
03:05I don't think we should have more babies.
03:07And I think we should probably not move.
03:09This is what you do.
03:10This is your wooing stage.
03:11I'm not in my wooing stage.
03:12Yes, yes, yes.
03:13What is it?
03:14It's like I'm so interested in you.
03:16Boo.
03:17I am.
03:18Exactly.
03:19I am.
03:20And then before you know it, there's a kid.
03:22And a new house, apparently.
03:24What's so bad about that?
03:25Life is short.
03:26Ooh!
03:37Every time there's craziness in Miami, I come over here and just relax.
03:40And you've done a lot of fun.
03:41I love Soho.
03:42I'm a big fan of Soho.
03:43I know.
03:44You know this property right here, this building right here.
03:46I was going to buy this building and they told me that there was too much traffic here
03:49and I would hear the traffic.
03:50Like, I'm a guy that if a mosquito passes by, I wake up.
03:54I know.
03:55One cool part of being on Nio's team is that we do business in New York and in Miami.
04:01And that's how Nicky Jam became my client.
04:04He is one of the biggest reggaeton artists.
04:08Ladies first.
04:09Gracias.
04:10I mean business.
04:11I mean money.
04:13Dinero.
04:14Plata.
04:15Muy mala.
04:16Hello.
04:17Hi, Ryan.
04:18Oh, hi.
04:19How are you?
04:20Great to see you.
04:21This is my client, Nicky Jam.
04:23Nice to meet you, Ryan.
04:24Nicky, how are you?
04:25I've seen you.
04:26I've seen you.
04:27Really pleasure to see you.
04:28Likewise, likewise.
04:29This is incredible.
04:30Beautiful days.
04:31It's really hard to build new construction in Soho.
04:33Soho is a landmark district.
04:34This is the South penthouse.
04:35It's the best unit in the entire building.
04:37This apartment is not on the market, but if the right buyer comes along, my client says
04:42he'll consider selling for the right price.
04:44So when Genesis says that Nicky Jam is in town looking for a penthouse in Soho, I made
04:50a call.
04:51I'm sorry.
04:52My friend.
04:53It's a little heavy.
04:54It's too heavy.
04:55I'm going to take this off.
04:56I think Ryan wants to try it on.
04:58Oh.
04:59Really?
05:00Yep.
05:01He wants to try it on.
05:02Let me see.
05:03Okay.
05:04Okay.
05:05Oh.
05:06Oh, my God.
05:07I just started respecting myself a little more actually.
05:09Like, really the hefe.
05:11He looks so funny, man.
05:13I love it.
05:14You can be in that series.
05:15Oh, hi.
05:16My queen.
05:17How are you?
05:18How are you?
05:19How are you?
05:20He put this on me.
05:23I'm not trying to take it on me.
05:24I'm not trying to take it on me.
05:25I promise.
05:26Take my movimientos.
05:27Que te pone dancer.
05:30Cuando yo le voy a ti que tanta.
05:34So, 4,430 square feet.
05:38South penthouse.
05:39I love the double high ceilings, too.
05:4116-foot ceilings.
05:42It gave me that OMG feeling when I came inside.
05:45It's crazy.
05:46What?
05:47This is you.
05:48Do you cook a lot?
05:49For my kids when they come.
05:50Nikki has four kids.
05:51Yeah, so it's one, two, three, four.
05:52Perfect.
05:53You see?
05:54Power shades come included because there's so much sunlight.
05:57Yes.
06:02So, this is your mezzanine level?
06:03Yeah, kind of like a stage.
06:05Nikki jams, yo.
06:06Yeah.
06:07Nikki jams, yo.
06:08Exactly.
06:13There's four extra large bedrooms.
06:15Y una cosa que tiene este apartamento que tiene muchos closets.
06:22Wow.
06:24This bedroom is a living room in most other apartments in this building.
06:29And then the bathroom, I think it's one of my favorite bathrooms.
06:32You can do a lot of things in this bathroom, especially with this view.
06:35I always sit with her while she's doing makeup, so this is perfect.
06:38I mean, this will look so amazing at nighttime.
06:41You want to see the roof?
06:44Whoo!
06:45This is the money right here.
06:46This is a private roof deck.
06:472,500 square feet of private roof deck in the middle of Soho.
06:50I'm just a little immigrant girl that came to this country with lots of dreams.
06:56Esta es la real vista.
06:58Wow.
06:59Wow, wow.
07:00This is it.
07:01Wow.
07:02And look at me now in a $50 million apartment in New York City.
07:13How's it feel?
07:14Well, I love the apartment.
07:15I think the apartment is incredible.
07:16It has a lot of outdoor space.
07:18It's something that I really, because I'm very claustrophobic, I really need that.
07:21Probably have to open up the kitchen a little bit more.
07:23Love that.
07:24That's what the North penthouse in this tower did.
07:27That's owned by Travis Kalanick, who created Uber.
07:29Okay.
07:30I mean, it's incredible.
07:31It has Nicky Jam written all over it.
07:34What is the negotiable price?
07:35Where can the deal get done?
07:38I mean, we could negotiate that chain you got on your neck, too.
07:41I totally forgot this was here.
07:42Right, right, right.
07:43You should take this back.
07:44We already negotiated.
07:45I'll help you.
07:46I'll take this back.
07:47I think I'm crazy.
07:49But it just never made me.
07:56A little bigger, Peter.
07:57It's a lot of zeros.
07:58It takes a while.
08:01Good number.
08:02Nice.
08:03That is a nice number.
08:04I'll see you.
08:05Where are the sunglasses?
08:06Congrats.
08:07No sunglasses today?
08:08Can we get more of a close-up shot of the Juliet balconies?
08:13Here she is.
08:15She's on a lot of steroids.
08:17She's a bit of a tire at the moment.
08:20We're getting better every day, right?
08:23We're doing really well, and we're so grateful for all the love and support from everyone at the company.
08:29I know that they're in a lease right now, so I'm not 100% I can get them up, but I'm gonna just see what I can do, okay?
08:35All right, just get it done.
08:36All right.
08:37Bye.
08:38All right, thanks.
08:46Hi, Leonardo.
08:47How are you?
08:48I'm good.
08:49Amazing.
08:50Do you have a couple minutes?
08:52Yeah.
08:53Poker night, as expected, was a success.
08:56One of the attendees used to work for an art institute who just happens to be looking for a space right in Soho, and they submitted an offer for $6.5 million.
09:10We received your offer, and I have good news that he's going to be countering at $7.45 million.
09:22You call that good news?
09:25I mean, our seller just came down half a million dollars.
09:28It's massive.
09:29It's still like, it's just the numbers gotta make sense.
09:31We're really hoping to spend less than the least that we're currently paying.
09:36Okay, got it.
09:37What are you guys paying in rent right now?
09:39I'm guessing what, like $50,000 a month?
09:41Yeah, that's pretty, that's pretty on the money.
09:43All right, so assuming you have what, a 3%, 4% annual increase?
09:48Yeah.
09:49All right, so that's $6.9 million that you are giving to your landlord every single 10-year term.
09:57I'm guessing you guys put some capital improvements, call it a quarter of a million dollars, $250?
10:02Yeah, we put a little bit in there.
10:03Yeah, okay.
10:04So you guys have paid your landlord $7,150,000 that you guys aren't going to be getting back,
10:12versus an actual asset that we'll be appreciating likely at a 4% annual increase.
10:19And over the next 10 years, the value of that will probably be close to $10.1 million.
10:26And also, Leonardo, this is like 90 feet of frontage.
10:29What do you guys have in frontage right now?
10:32Like 12 feet.
10:33Okay.
10:34A lot of people don't attribute that, but that means that you, you guys have essentially a walking billboard in Soho,
10:40which is like the art capital of the world.
10:43Well, okay, let's be fair though, not prime Soho, maybe like Chinatown Soho.
10:48But prime Soho would be, I don't know what, like $12 million.
10:52So you're, you're getting a discount.
10:55Okay, I'm here at the gallery.
10:57I'm going to talk to them and I'll, I'll call you back.
11:00Okay.
11:02Because of COVID, there are a lot of commercial buildings that are sitting vacant,
11:07which has driven prices down.
11:10But for people in long-term leases, their prices are still high.
11:15What am I hearing over here?
11:16Did you just get a deal?
11:17I'm trying.
11:18So it's my job to convince them why it makes more sense to purchase rather than sticking with their long-term lease.
11:26Sorry.
11:27No, it's okay.
11:28Take your call.
11:29Hey, Leonardo.
11:30Okay, so I spoke with my board, we're willing to come up to 6.9.
11:39Okay.
11:40Let me call you back.
11:41All right, Connor.
11:47Hello.
11:48I just spoke to the buyer.
11:49I got him up to 6.9.
11:53It's gotta have a seven in front.
11:57A seven or nothing.
11:59Okay.
12:00Call me back.
12:01All right.
12:06Check what they say.
12:07Okay.
12:08At $7 million, you guys have a deal.
12:12And, you know, if not, then, you know, I'm sure we'll cross paths in the future.
12:18$7 million.
12:19$7 million.
12:20$7 million.
12:21All right, I'm gonna put you on hold real quick.
12:23Okay.
12:24You got this, James.
12:25You got this.
12:26Get him.
12:27I'm so stressed.
12:28Okay, I'm back.
12:29Um, $7 million.
12:30We got a deal.
12:31Congratulations.
12:32That is massive.
12:33So, congratulations.
12:34We feel really good about it.
12:35Let me let him know.
12:36We have an accepted offer.
12:37Okay, perfect.
12:38We'll hear from you soon.
12:39Okay.
12:40Bye.
12:41Bye.
12:42I know that I do things uncomfortable.
12:43You got this.
12:44You got this.
12:45You got this.
12:46Get him.
12:47I'm so stressed.
12:48Okay, I'm back.
12:49Um, $7 million.
12:51We got a deal.
12:52Congratulations.
12:53That is massive.
12:54So, congratulations.
12:55We feel really good about it.
12:56I know that I do things unconventionally.
12:58And that might piss off some people in the office.
13:00But guess what?
13:01I get things done.
13:03Congratulations.
13:04Thanks.
13:05That was so good.
13:07You killed it.
13:08Proud of you.
13:09Proud of you, too.
13:10Get out of here.
13:11All right, I gotta go.
13:12Bye.
13:13Oh, wait.
13:14Let me take the elevator.
13:15Hello.
13:16Hello.
13:17Hello.
13:18Hello.
13:19How are you?
13:20Should we sit?
13:21Just have a seat.
13:22Where'd you just come from?
13:2396?
13:2496th Street.
13:25Yep.
13:26Yeah.
13:27Moving?
13:28Moving.
13:29As much as we can.
13:30Okay.
13:31Working hard.
13:32If you need any help, Jordan's here.
13:33Just kidding.
13:34Okay.
13:35So, if you didn't notice yet, on the other side of this window right here, just went up this
13:50morning, is Mercedes-Benz Places Miami.
13:52I have a problem.
13:54I like to grow.
13:56Two towers, just over 800 units.
13:59I want to build the number one real estate brokerage on earth.
14:05I'm making a huge push into Florida right now.
14:08We just opened in Miami.
14:10I'm kind of like the new kid on the block.
14:13And I just signed the exclusive agreement for the first Mercedes-Benz branded residences
14:20in all of North America.
14:22Total sellout, $1.5 billion.
14:25Wow.
14:26The biggest new development launch I've ever done in my career.
14:29Definitely the company's ever done.
14:31Wow.
14:32And I need boots on the ground in New York, also selling the project from here.
14:36It's a $1.5 billion sellout, 822 units.
14:41It's great business, yes.
14:42But then the perception.
14:43We are not just Ryan anymore.
14:45Like, this company is big.
14:47It's real.
14:48It's scaling.
14:49Look at the deals we're doing.
14:50Look at the agents we have.
14:51Mercedes selected who?
14:53Ah.
14:54Yep.
14:55Ryan's coming for all of us.
14:56So, we have a sales team in Miami.
14:58But there's a hotbed of buyers here.
15:00So, even though you're not all BFFs at the moment, we focus on the real estate.
15:05And you lead the charge for me, for Mercedes, in New York City.
15:08Yes, oh.
15:09So.
15:10Sweet.
15:11You know new construction.
15:12You've been doing it forever.
15:13You've done it with me forever.
15:14Yeah.
15:15You sell Florida already.
15:16Yeah.
15:17So, you're licensed there.
15:18You understand Florida.
15:19You understand Miami.
15:20You're back and forth nonstop.
15:22And you have access to the Latin American audience, okay?
15:24You are the buyer.
15:25You speak to the buyers.
15:26Nicki Jam should buy units here.
15:28Prices start.
15:29That's not a bad idea.
15:30For you, I want to give you another crack at the back.
15:31And I think you also have access to a different demographic.
15:35I do.
15:36I'm like, you mean the gays?
15:37Like, it's a gay city.
15:40And these are my people.
15:41If you think I've been tough on projects before, this one is do or die for everybody.
15:49You think you've called before, you've never called harder than you're about to call now.
15:53You think you've sent the emails, but you've never sent emails before the way you're going to sell them now.
15:57Because I'm telling you, everybody wants a crack at this because it's just so sellable.
16:02New development is what I excel at.
16:05Pretty much my entire career has been new development.
16:08So, I'm excited to be given another opportunity to put my toe back in the pond.
16:14We're finishing the build out right now on the sales center.
16:16Okay.
16:17It's going to be a big event.
16:18Mercedes is flying in from Stuttgart in Germany.
16:20Amazing.
16:21And so, I'll need you four there.
16:23I'll introduce you to the sales team.
16:24You've got to really, really, really absorb all the information.
16:27Then, do the sales launch the next day.
16:29There's a press conference, sales tour.
16:31I am going to work like there is no tomorrow.
16:34This is a huge deal.
16:36I know I have less experience, but they better watch out.
16:41Yo traigo fuego.
16:43I want to know if you four can bury the hatchet.
16:49Because I know there's been a lot of stuff going on between the four of you.
16:55And focus on the real estate, focus on the wins, and get this thing sold.
17:01It would be an honor.
17:02Yeah.
17:03Yeah.
17:04Absolutely.
17:05For sure.
17:06Whatever it takes.
17:07If this guy can get over his ego.
17:08Oh, get out of here, Jordan.
17:10They're all competitive.
17:11They all want to be number one for me.
17:13That is what I need.
17:14That is the job.
17:15Everything else, they need to put to the side.
17:18No more.
17:19Oh, there you go.
17:23Walking through that door.
17:28Oh, there you go
17:37Walking through that door
17:42And you act like you've got nothing wrong
17:47You ready?
17:48Born ready, my love.
17:49Born ready.
17:50Oh, my God!
17:52The weather!
17:53Honey.
17:55Oh, my God.
17:57It's freezing.
17:58It is.
17:59It's unbearable.
18:00Oh, my God.
18:00Oh, my God.
18:01You know, I damn near grew up in Bergdorf's.
18:03My grandmother worked there for 38 years.
18:05Wow.
18:06She retired working from Bergdorf's.
18:07Wow.
18:09Oh, look.
18:10This is my next pitch.
18:12What, this?
18:12Yeah.
18:13This building?
18:14Yeah.
18:14Isn't that crazy?
18:15The whole thing?
18:16The whole thing.
18:18It's a commercial building.
18:19Oh.
18:2050,000 square foot of retail space and office space.
18:23I'm not a commercial agent,
18:24but I have tried everything else to get into Manhattan.
18:28So why not be out here looking at other options?
18:32I have to just keep saying that it's mine.
18:33Yes.
18:34Because it makes perfect sense for my story.
18:37Do you want to stop in the store?
18:38I want to stop in every store.
18:4159th Street is prime Manhattan real estate.
18:45The lawyer from the very first deal that I ever did
18:49put us into consideration for this amazing building,
18:53the former Playboy building.
18:55Considering I have little to no track record in Manhattan,
18:59if we secure this,
19:00it says everything about our capability.
19:03Welcome in.
19:03Hello.
19:04This is why I like hanging out with you.
19:06Yeah, exactly.
19:06Anything else I want after that,
19:08I could ask for fairly because I've had success.
19:12What would that look like,
19:13like working on a project like that?
19:15I don't know.
19:16I think if I'm going to go into commercial,
19:17it's the biggest way to possibly do it, right?
19:20And I didn't really talk to Ryan about my interest in commercial.
19:23I felt like I should just show it
19:24and let him talk to me about it.
19:26Okay.
19:27You know?
19:27Yeah.
19:28I just wanted to be like,
19:29oh, you just brought in 50,000 square feet of retail?
19:31Right?
19:31Yeah.
19:32Fifth Avenue and 59th Street, like this is...
19:34I should be showing properties around here.
19:36Crime.
19:37Yeah.
19:38And I also feel like this is, to me,
19:41like a kind of a pinnacle of my New York experience
19:44and my New York story.
19:45Because, like, you know,
19:46my whole family's from here,
19:48my stepmom's from here,
19:49my birth mother was, you know,
19:50lived in New York as well,
19:52but I lost her when I was a year and a half old.
19:54Wow.
19:55Yeah.
19:55So I've never known her.
19:58I ended up living in Arizona
19:59and my dad just never talked about her.
20:02So I never really knew my story.
20:04I knew her name.
20:05And I think that's really all I knew about her.
20:07I don't remember knowing, like,
20:09even her age when she passed away
20:11or anything like that.
20:13And, um...
20:16I want to say, like,
20:16maybe 10 years ago,
20:18I went on a date randomly
20:19with this guy,
20:20and he, like,
20:22was like an investigator.
20:23And it sounded really crazy,
20:25but I was like,
20:25maybe I could ask him
20:26and he could fill in some of these blanks.
20:28So I asked him
20:30and two weeks later he did it
20:32and he came over to my house
20:33and he actually shared
20:34the true story
20:35of how my birth mom passed away.
20:39And it was, like,
20:40a very brutal...
20:42Unfortunately,
20:42it was a very brutal murder
20:43that took place.
20:45You know?
20:46I'm so sorry.
20:47Yeah.
20:49You figure it out.
20:52Maybe you don't figure it out.
20:53Maybe you work to figure it out.
20:54I think that's weird what happens,
20:55you know?
20:56And I think that's what
20:56I've been doing for, like,
20:59decades.
20:59Trying to figure it out.
21:01And, um...
21:02After not speaking to my dad
21:04for, like, 10 years,
21:05like, I reached out to him
21:06and I was like,
21:07I want to come
21:07and I want to sit down with you
21:08and I want to learn
21:09about my birth mom.
21:11Yeah.
21:12And he comes over
21:13and he puts a baby picture of me
21:16right on my lap.
21:17And when I tell you,
21:19I just, like,
21:20I had never seen
21:21a baby picture of myself.
21:22Yeah.
21:23I'm like...
21:24And I had never even realized
21:25that I've never seen
21:26a baby picture of myself.
21:27Mm-hmm.
21:28And I just, like,
21:30I just fell apart in that moment.
21:31I just had nothing left
21:32and I had no anger left.
21:34Right.
21:34And as he's going through Jordan
21:36and he's describing her,
21:38it's like,
21:38I learned for the first time
21:40that my birth mother
21:40also owned businesses
21:42all through Brooklyn.
21:44Of course.
21:45Beauty services,
21:46bar,
21:47record shop,
21:48you know?
21:48Like,
21:49moved through her neighborhood
21:50in a way that she felt
21:51that she made a contribution.
21:53that she mattered,
21:55that she provided jobs,
21:57that all the things
21:58I'm wired to do...
21:59It's in your DNA,
22:00quite literally.
22:03I didn't realize
22:05how much I was
22:06creating myself
22:08out of nothingness,
22:09out of just, like,
22:11imagination.
22:13And then when I learned
22:14about her
22:15living in New York,
22:16it felt like destiny.
22:18And if my life
22:21and leaving Arizona
22:24and after growing up there
22:25and traveling 3,000 miles
22:27to come here
22:28and build the very same life
22:30that she had here,
22:31you know,
22:32that is every bit of proof
22:36that you need
22:37to know you're on the right track.
22:39So,
22:40I forgot we were in the room.
22:42Honey,
22:43we're in the middle of it.
22:44I was shopping wrong here.
22:46Stop.
22:48Yeah,
22:49it's too hot,
22:50don't touch.
22:51It's too hot,
22:52don't touch.
22:53I celebrate my win.
22:55The money empty
22:55on my phone
22:56like ping.
22:57Yeah,
22:57too hot,
22:58don't touch.
22:59Yeah,
22:59it's so hot,
23:00don't touch.
23:01Yeah,
23:01it's too hot,
23:02don't touch.
23:03I came up from the ghetto
23:04by the pool of been a man.
23:05Yeah,
23:05my collar don't touch.
23:06My clothes so clean,
23:08don't touch.
23:08My hair so nice,
23:10don't touch.
23:10Yeah,
23:11it's so hot,
23:12don't touch.
23:12Let's go to Miami.
23:14Oh,
23:14it's cold.
23:15Who got the most?
23:17Who got the most?
23:18Sorry we're late,
23:19sorry we're late.
23:23She ready to go to Miami?
23:25Who got the most?
23:26That's me,
23:27put him right on time,
23:28put him right on time.
23:30Cheers.
23:31Cheers.
23:32Honey,
23:32can I tell you,
23:32I've never even flown first class
23:34and here I am
23:36on a private jet.
23:36I skipped from economy
23:38straight to a PJ.
23:39This is my life.
23:40Cheers,
23:41my life.
23:41To the good life.
23:42To the good life.
23:44Miami is kind of the sixth borough
23:47in New York City.
23:48It's full of New Yorkers
23:50and because of that,
23:51every New York real estate brokerage
23:53is in Miami.
23:55Serhant is number six
23:56in New York City
23:57but we're like 600 in Miami.
24:00This week's Mercedes-Benz launch
24:01isn't just a new development launch party,
24:04it is a statement
24:05that Serhant has arrived
24:07on the scene in Miami
24:08in a huge way.
24:11Bienvenido, bitches.
24:14I have two hot leads.
24:16One is an OnlyFans model
24:18who already lives in Brickell.
24:19I thought you were kidding.
24:20No, no, no.
24:21I'm dead serious.
24:22I have been dying.
24:24The phone,
24:24don't stop.
24:25Sending emails.
24:27I'm working with a buyer.
24:29For what?
24:31Mercedes-Benz places.
24:32Already?
24:35What do you mean?
24:36It's a...
24:36Peter Malo.
24:38Kasi.
24:39I met a client
24:41at Jairo's Salon.
24:42I present to her
24:43the Mercedes-Benz project
24:46and she loved it.
24:48Bingo!
24:49I am waiting
24:50to get a sign
24:51in Miami.
24:53Jefe,
24:53we'll see
24:54who is taking
24:55this challenge
24:56very serious.
24:57The only reason
24:58she's here
24:59is because of Niall.
25:00Yeah.
25:00I don't think
25:01she saw anything.
25:03Like, I think
25:04she saw something
25:04for a million last year.
25:05Despite Niall
25:06sticking her name
25:08on everything.
25:09I'm like,
25:10I didn't see you
25:10on the listing.
25:11I didn't see you
25:11doing the social.
25:12Right.
25:13But,
25:13finally,
25:14when it's suddenly
25:15in contract,
25:16her name's on her.
25:17Once he's done
25:18all the work,
25:19just so she gets credit.
25:20Like, I'd love
25:21to ask about
25:2296th Street
25:23and see what she
25:24actually knows
25:24about that project.
25:25I feel like
25:25she was acting
25:26as if I was
25:28let go from
25:28the project
25:29and she got hired.
25:30Like, the only reason
25:31you're on it
25:31is because of Niall.
25:32Is she even on it,
25:33though?
25:34Is she?
25:34Or is it just
25:35her name on it?
25:36Right.
25:37The difference
25:37between all of us,
25:38Ryan, Niall,
25:39you and me,
25:39we're not real estate
25:41slash something else.
25:42You can't be,
25:43we've all known that,
25:44to do this job
25:45and be at the top,
25:46you can't be
25:47slash something else.
25:51We made it!
25:52You guys ready
25:53for Miami?
25:53We made it!
25:55Thank you so much.
26:11Oh my God,
26:12this is rock star shit.
26:14Where are we off
26:23today?
26:24We're in Miami.
26:26We're in the
26:26Eden, we're off.
26:27I love this hotel.
26:34We made it!
26:38So I'm going to
26:39the developer's house
26:40and then I'll meet you
26:41with everybody else
26:42at the restaurant after.
26:44Okay.
26:44Godspeed.
26:45Bye.
26:45Godspeed to me
26:46or to you?
26:47Both.
26:47We have a nice size kitchen,
27:04Italian marble countertop.
27:05You'll see barely any seams
27:07in the countertop.
27:07We try to keep it all one piece.
27:09All soft clothes.
27:10Correct.
27:10And Gaggenau.
27:11It's all Gaggenau appliances,
27:13top of the line.
27:14And then, of course,
27:14you can't miss the views.
27:15You have the park on one side,
27:17you have the water
27:18on the other side.
27:18Yeah.
27:19Barely any obstruction,
27:20so even on the 6-4,
27:21you have some of the best views
27:22in the city.
27:23Freedom Tower,
27:23111 Murray right there.
27:25Trinity Church.
27:26And this is not going anywhere.
27:28Yeah, no.
27:28It's a landmark, so.
27:29Yeah.
27:29No, it's amazing.
27:30I love it.
27:31Such a good view.
27:32One Park Row
27:33is the newest residential project
27:35in the financial district.
27:37I've worked at countless buildings
27:39in and around Phi Di.
27:40So I'm really confident
27:42that I know the neighborhood
27:43better than anybody.
27:44I don't want to land
27:45this building for the company.
27:49Well, thank you
27:49for showing me around.
27:50Yeah, sure.
27:51Let's have a seat.
27:51Yeah.
27:52Talk to me about yourself,
27:52your experience.
27:53Yeah, sure.
27:54So I started in real estate
27:56about 14 years ago
27:57at 150 Charles,
27:59another new development,
28:01super successful.
28:02Then I went to 111 Murray,
28:0310 Madison Square West.
28:05Then I joined Corcoran,
28:06and I sold 70 Vestry,
28:08Zaha Hadid,
28:09probably 4.5 billion in sales,
28:13a lot of new development.
28:14So what else do you have
28:15going on now?
28:17I'm at the tail end
28:18of selling 200 Amsterdam.
28:20We have, like,
28:20about three units left,
28:22you know,
28:22roughly 80 million.
28:23Nice.
28:24And we should have, like,
28:25another two or three offers
28:26this week alone.
28:28I'm also selling
28:291 Williamsburg Wharf
28:30in Brooklyn.
28:32That's a big job.
28:33Yeah, it's a big job.
28:35It seems like you have
28:35a lot going on.
28:36Yes, I have a lot going on,
28:38but I always have
28:39a lot going on,
28:39so I can handle
28:41almost anything
28:41you throw at me.
28:42This would be
28:43my number one focus.
28:45All right.
28:45Are you telling that
28:46to the other buildings as well?
28:47I'm just pitching you right now.
28:51You know,
28:52I'd love to be on this project
28:54and do what I've done well
28:56at every other building
28:58that I've ever been on
28:59here with you.
29:00All right, great.
29:00We'll be in touch.
29:01Awesome.
29:02Pleasure meeting you.
29:03Thank you for having me.
29:04Thank you for coming.
29:08Oh!
29:08Whoa!
29:09What's up?
29:10What's good, bro?
29:11Good to see you.
29:13You're just popping up everywhere.
29:14Yeah.
29:16Are you pitching this?
29:17Yeah, we just met.
29:18You gotta be kidding me.
29:20This really sucks.
29:22He's got new development experience.
29:24I don't.
29:27Good luck.
29:28Here, take this.
29:28This is information for you.
29:29You need it.
29:30I'm good.
29:30I need it.
29:31All right.
29:31It's all in here.
29:32All right.
29:33But I've been waiting
29:34my entire career
29:36for a shot
29:36with a developer like this.
29:38And I'm gonna give it all I got.
29:40David?
29:40Yes.
29:41Jordan March.
29:41Jordan, nice to meet you.
29:42Let me show you the penthouse.
29:43Let's do it.
29:45Obviously,
29:45still a work in progress.
29:46Wow.
29:49Unbeatable views.
29:50Look at that.
29:51Yeah.
29:52Stunning.
29:52And then here you have the entire uptown.
29:55And then here you have the entire uptown.
29:56This to me is like the OG New York view,
29:59Willworth Tower, Five Beakman.
30:02Iconic.
30:02Double height ceilings in the living room,
30:04over 20 feet.
30:05Wow.
30:06This is a four-bedroom.
30:07Two bedrooms plus a den upstairs.
30:09And the master bedroom's on this side.
30:12And 1,500 square feet
30:13of wraparound outdoor terrace.
30:16You got views of Brooklyn on this side.
30:18You have the Hudson River on that side.
30:19And the World Trade Center.
30:20Looks like a picture.
30:22That is...
30:22Especially on a nice day.
30:24Stunning.
30:25This is different than the standard
30:26Friday property.
30:28A lot of the other buildings,
30:29whether you're, you know,
30:29on Wall Street and so on,
30:31you know, they're mid-block.
30:32They don't get any views.
30:33To me, this is like the crown jewel
30:35of the financing district.
30:37We didn't want this building
30:37to be a typical building.
30:38We wanted this to stand out.
30:39We wanted it to be special.
30:40Something that no other building is offering.
30:43There are certain projects
30:44that really rely on their market.
30:45But I think this is a project
30:47that's going to set the market
30:48in the neighborhood.
30:48I have an A-plus resume
30:51when it comes to resale.
30:52I've worked on deals from $500,000
30:54all the way to $15 million.
30:56We do have some finished units
30:57downstairs, the model units.
30:59So I'd like to...
30:59Let's check it out.
31:00Absolutely.
31:00I'm taking a gamble
31:01trying to get into new development.
31:03But in resale,
31:04I'd have to do 20 addresses
31:06to get $150 million in sales.
31:08So this is unit 9C.
31:10Beautiful.
31:12Here, one address,
31:14and I can do $150 million sales
31:15under one roof.
31:17You have another millwork portal
31:18that brings you in.
31:19Love this.
31:20Here, spacious.
31:21Beautiful.
31:22Living room.
31:23It's how you really scale
31:24this business in the long term.
31:26Your views are just insane.
31:29But if nobody takes a chance on you,
31:31you're never going to get a shot.
31:33So what kind of buyer
31:34do you see here?
31:35Look, if you're going to push
31:37for lead prices,
31:38you're going to need lead buyers.
31:39Right.
31:40I mean, this is, to me,
31:41definitely somebody cooler
31:43than the standard Wall Street buyer.
31:44This has the sensibilities
31:45of Soho, Tribeca, West Village.
31:47This would be the new beginning
31:49of what the financial district
31:52has to offer.
31:53And I don't even want to call it
31:54fight-eye.
31:55I don't want to call it
31:56tri-eye or something, right?
31:58Like, because it really is the nexus
31:59of these few neighborhoods here.
32:01Sometimes people think
32:02this neighborhood is quiet after five
32:04because all of the people
32:05who are working are commuting home,
32:07and it's no man's land.
32:09Since the pandemic,
32:10it's almost an entirely new neighborhood.
32:12Not quite Tribeca,
32:14not quite fight-eye.
32:16This is the beginning
32:17of, like, a whole new market,
32:18a whole new neighborhood.
32:19If I can remarket
32:20this entire neighborhood
32:21as the hottest place
32:22to be in Manhattan,
32:24then I can get exclusive buyers
32:25into this hot new development.
32:28Tell me a little bit
32:28about your experience.
32:30My primary business
32:31is still luxury resales.
32:33I've done a billion dollars in sales.
32:34And I'll be frank,
32:36I don't have a lot
32:37of new development experience,
32:39but a lot of new debt brokers,
32:40they don't have a list
32:42of buyers ready to go.
32:43They sit on site,
32:44they're calling me
32:45for my buyers to bring them.
32:46Right.
32:46It's like, resale brokers
32:47like myself have to be
32:48a lot more creative
32:49and we're gritty.
32:50Like, I don't have time
32:52to sit on 30 listings
32:53and wait for the market
32:54to catch up to me, right?
32:55Like, and then just
32:57bug you for price drops.
32:58And that's what's going to happen
32:59with other people.
33:00I want to come and add value.
33:03So what's your primary focus now?
33:04My entire team
33:06has handled my resale business.
33:08This will be my one project
33:10that I work on.
33:12I will live
33:14and breathe this project.
33:15This will be all
33:16I'm consumed with
33:17and you will get me
33:18from Monday to Sunday.
33:20You're not going to get
33:21a junior agent.
33:22And if you need me
33:23to sit in this unit
33:24and sleep on the freaking couch,
33:25I'll do it.
33:26Because this is my dream job.
33:28This is my dream project
33:29in the dream location.
33:30And there's only one broker
33:31I think can really sell this
33:32and tell the story
33:33that you've been working on
33:34for the last 10 years.
33:37I want somebody
33:38that cares about the building.
33:39Obviously, I've put
33:41everything I have
33:42into this building
33:42and I think in order
33:43to sell it,
33:44it's really important
33:45for you to convey that
33:46to the potential buyers.
33:47We are going to make
33:48a decision really soon.
33:49We do need to get
33:50a sales team in place.
33:51Okay.
33:51So you'll be hearing from me
33:52really soon,
33:53one way or another.
33:54Okay.
33:56Appreciate the time today.
33:57Very nice place.
34:19We're not in New York anymore.
34:20I know.
34:20Thank God.
34:22I think we should get
34:23some shots before Ryan
34:24gets here.
34:25Yes, please.
34:25If I have one drink,
34:28it's like once
34:28in a blue moon.
34:29I do not have to
34:30wake up tomorrow
34:31to a little five-year-old
34:33at 6 a.m.
34:33Oh, yes.
34:34You're on vacation.
34:35The only baby I have
34:37is the man
34:38who's going to arrive.
34:39I think, Emilia,
34:39you and I are the only
34:40two that drink.
34:41Yeah.
34:41I don't drink.
34:42Do you drink, Jordan?
34:43No, I haven't drank
34:44in a long time, baby.
34:46Do any of you have clients,
34:47existing clients,
34:48in Miami already?
34:49Oh, yeah.
34:50And so they're all coming?
34:51A lot of them are, yeah.
34:52Ryan is going to kill me,
34:53boy, yeah.
34:54Yes?
34:55Why is he going to kill you?
34:56Why is he going to kill you?
34:56Because there's a lot of people.
34:57Why did you invite?
34:59How many people
34:59did you invite?
35:00An army.
35:01An army, you say?
35:02So Telemundo is here.
35:04This is like my backyard.
35:06So I have a lot of clients here,
35:08my other job.
35:09But are you not fine
35:11doing both jobs
35:12take away from real estate?
35:14I think they play together.
35:15One job feeds the other.
35:17They have synergy.
35:18In my career as a journalist,
35:20I'm constantly meeting people.
35:22Every day.
35:23Yesterday, I just interviewed
35:26Will Ferrell and Reese Witherspoon
35:28before coming here.
35:30You have to do two things in life.
35:31You don't put all of your eggs
35:33in one basket.
35:34Well, we all do.
35:36That is an outrageous statement to say.
35:39Look at the sales numbers.
35:41At some point,
35:41you're going to have to choose,
35:42Missy,
35:43if you want to be
35:43on the same level
35:44as everyone else
35:45seated around this table.
35:47Okay, bye-bye-bye-bye-bye.
35:48Bye-bye.
35:48Hi.
35:49Hey.
35:50Nice to meet you.
35:51I'm on time.
35:53Buenas noches.
35:54Hi.
35:55Hi.
35:56Hi, Hesa.
35:56What have you done?
35:57Welcome to dinner.
35:58You've all changed.
35:59I'm the same outfit
36:00that I was on the plane.
36:00You look great.
36:01Yeah.
36:04Wow.
36:06That thing is enormous.
36:07Cheers.
36:08Cheers.
36:09To Miami.
36:10Cheers to Miami.
36:10Congratulations.
36:13How was the boat?
36:13It was good.
36:14We were at the developer's house,
36:15which is just...
36:17Amazing, right?
36:17Unreal.
36:19You know, in Miami,
36:19you get to go to work all day,
36:20and then you come home,
36:21and you do a little boat ride.
36:23You know, like,
36:23what was the last time?
36:24Yeah, what was the last time
36:25you, like, got off work,
36:26and you were like,
36:26let's just go down
36:27the East River a little bit.
36:28Right.
36:29So I wish I moved to Miami.
36:30Miami puts New York to shame.
36:32So you do 10 deals a month
36:34at one building in New York,
36:36and the developer's, like,
36:38hugging you, holding you.
36:39Here, we average a deal an hour.
36:43The success that we can have
36:44in this market
36:46is the success we can have globally.
36:48They used to say,
36:49you make it in New York,
36:50you make it anywhere.
36:51You make it in New York,
36:52and you make it in Florida,
36:54you make it anywhere.
36:55Then you're good.
36:56Okay, got it.
36:57Genesis has been on to this
36:58for a while.
36:59Yeah.
37:00She's hip to it.
37:01She's working on a deal right now.
37:02Did you get that sign?
37:03I have this for you.
37:10This is for Mercedes.
37:11Yes!
37:12I have an apartment in contract
37:15for Mercedes!
37:15You saw one of Mercedes already?
37:17Aw.
37:18You did?
37:19Good job, Genesis.
37:19Yes!
37:20How did I not know that?
37:21Because I spoke to Diego and Rafael,
37:24and then I said,
37:25let's hide it from the bus.
37:26What the fuck is happening right now?
37:28Is this real?
37:29It is!
37:30Yes!
37:31I saw a three-bedroom,
37:33and the name of the buyer is
37:35Mercedes!
37:36The buyer's name is Mercedes?
37:39Let me show you the contract.
37:41What was the price?
37:42Don't worry about that.
37:43It's a deal.
37:44You did a $3 million three-bed?
37:46Yes.
37:47At Mercedes?
37:49Contrato!
37:49Let me see, let me see, let me see, let me see.
37:52Contrato!
37:54I mean, that does look like a contract.
37:55I mean, I don't do fake business.
37:58I'm not.
38:00You said that.
38:01I didn't say anything, honey.
38:03Yeah, no one accused.
38:04Wild.
38:05Salute.
38:06Salute!
38:07That's all right.
38:07Cheers to you.
38:08One down.
38:09One down, and more to go.
38:11That is hilarious.
38:12Oh, I just sold one.
38:14Oh, did you?
38:14Yes!
38:15Yeah, look at the contract.
38:17That's your weather app.
38:21These four, for some reason,
38:23have had a very rocky past couple months,
38:26but I honestly don't care.
38:28They need to keep their personal issues aside
38:29and sell this building for me in Miami.
38:32Go to bed.
38:33Because everyone is replaceable.
38:36You really came through with the contract.
38:38Good job.
38:39What's up?
38:40A high five.
38:42Congratulations.
38:43Thank you, Jordan.
38:44Um, Niall, how's 96th Street going?
38:47Did you sell anything yet?
38:48Yeah, we sold three apartments real quick,
38:51right off the bat.
38:52We got offers on $17.23 right now.
38:56So you sold the small ones, the easy ones?
38:58Yeah.
38:59Yeah.
39:00Best value.
39:01The developer is just very difficult and unrealistic.
39:04But the thing is that we're still on it.
39:07Excuse me.
39:07Excuse me.
39:08Excuse me.
39:08I'm going to squash this right now.
39:10Uh-oh.
39:10I worked on that development all summer long.
39:13Like, seriously, like, I...
39:15Jordan.
39:15Hold on.
39:16I'm speaking.
39:18Just drink your coconut and shut up.
39:21Nobody cuts you off when you're talking.
39:23I worked my fucking ass off for it and got let go.
39:26And didn't make a dollar.
39:29Before you fucking talk about the shit,
39:30you should know what the circumstances were.
39:33I worked my fucking ass off for it.
40:00you
40:30you
41:00you
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