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Owning Manhattan
#RealityRealmUS
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Short filmTranscript
00:00So 4,700 square feet, double door entry, you have the entire floor.
00:14Take videos, take photos, whatever you need to do.
00:16No.
00:17And you've all met Peter, good, you good?
00:19So Ryan, outsourced.
00:21Yeah, you couldn't find any talent inside, so you went outside.
00:23That's exactly what I say.
00:25Yeah, that's what happened.
00:25We're trying to figure out how mad we should be.
00:27Mad.
00:28Okay, that's what it sounds like.
00:30I've never been turned down by a developer.
00:32Right now, I'm pretty pissed off because Ryan has always promised me something big.
00:37Excuse us.
00:38They filmed Succession here, do you know Succession?
00:40I heard Nicole Kidman is here.
00:42I know, Nicole Kidman.
00:43They're filming a movie upstairs.
00:45The answer always was, I just don't have anything this moment.
00:49And then, it seems like there's a development that comes, and you're telling me you have
00:53to go to Corcoran to find somebody to work on that development?
00:55Come on now.
00:57I'm going to be frank, right?
00:58Like, I've been here since the very beginning.
01:02I've been, like, your most loyal guy.
01:04I feel like I've proven myself.
01:07This is bullshit to me, honestly.
01:08I hear you.
01:09I understand.
01:10This is a super unique situation.
01:13Like, what has this guy proven, though?
01:15Like, how do you even know that he can deliver for you?
01:17You know I can deliver.
01:18I know you can deliver, for sure.
01:20Yeah.
01:20And if it was totally up to me, you would be here, but it's up to the developer.
01:24When it came down to Jordan March, Jess Taylor, and Peter Zaitsev, do I think all three could
01:32have done it?
01:32Yes.
01:33That's why I put them up for the opportunity.
01:36But at the end of the day, the developer chose Peter for his experience.
01:40And I got to stand by that.
01:42He did 150 Charles, 111 Murray.
01:45It has nothing against you or anybody else.
01:47But it's not my building.
01:49It just feels a little fucked up, and I'll be honest with you.
01:51I understand.
01:52I hear you.
01:53Are you Peter?
01:54Yeah.
01:54Jay, nice to meet you.
01:55Nice to meet you.
01:56I do commercial at the company.
01:57Amazing.
01:58But I have a friend who showed interest in something like this.
02:02I can show you, like, the most amazing view from the bedroom.
02:04You want to go see that?
02:05Sure.
02:06All right.
02:07You lead the way.
02:07So it's official.
02:09I'm a Surin agent.
02:10Let's, you know, hope that it pays off.
02:13Holy moly.
02:14It's amazing.
02:15All the way to the north.
02:16That's the GW.
02:17And you can see the traffic.
02:18The traffic.
02:19How cool is that?
02:20When I finally made the decision to come over, the first call I had to make was Pam Liebman,
02:24who's the head of Corcoran.
02:25I let her know that I was leaving, and she was not thrilled about that.
02:31What did she say about Riot?
02:34I don't know if I can say everything on Netflix.
02:37I guess I can.
02:37Right?
02:38Do you drive?
02:39Yeah, of course.
02:40You know, you're making this mistake.
02:41Ryan's like a one-hit wonder.
02:43You know, he's on TV.
02:44This is not brokerage.
02:45This is flamboyant.
02:47You know, yeah.
02:49Things like that.
02:50You want to see the bathroom?
02:51I would love to.
02:52Let's go.
02:53But at that point, I had calculated, just like, where's the best opportunity for me to grow?
02:57And that was with Ryan.
02:59His and hers sinks, five fix for master bath.
03:01I remember when I needed those.
03:03You were married?
03:04Mm-hmm.
03:04For how long?
03:06Six years.
03:07Oh, amazing.
03:08Is it?
03:09Was it amazing?
03:10This is, like, my first time living differently in the city.
03:13Yeah.
03:13So, is this, like, a normal thing for, like, single people?
03:16Like, can they do the double?
03:19A hundred percent.
03:20Because if you have a guest over or if you start dating, people will want two six.
03:24Okay.
03:25A hundred percent.
03:26Fun.
03:26Yeah.
03:27Yeah.
03:27I have to say, I really wanted this building for Jordan March, but Peter has a very good reputation
03:34in the industry.
03:35He knows what he's talking about.
03:36Personally, I've heard that he is known for being flirtatious.
03:42I want to feel him out.
03:43Maybe he could feel me out, too.
03:44Just kidding.
03:47Listen, I wish him well.
03:49It says...
03:50You were the first agents at the company.
03:52Right.
03:52So, like, maybe we could be out of sales development like this, too.
03:56I don't know.
03:56I'm just saying.
03:57I had the first new dev here at Surian, the library.
04:00I closed that out in six months.
04:02It was the fastest sellout I've ever been building.
04:03That was.
04:04Just because I didn't sell Central Park Tower doesn't mean I can't sell this unit at 22.
04:08Right.
04:09Right.
04:09You see what I'm saying?
04:09Like, we have the buyers for this property.
04:11So, I say what we do is we just start bringing them.
04:14We just start bringing them.
04:15Have you seen this before?
04:16Yes.
04:16You've been here before.
04:17Come on, you pitched the building.
04:18Maybe you should give the tools.
04:19No, because I wasn't chosen.
04:21So, I'm going to sit here and judge you as it should be.
04:24It's slightly embarrassing that I didn't get the project.
04:27I'd heard that Peter was being courted to maybe come to Sir Hunt.
04:31But, to be honest, when I was told that, I thought, no way.
04:34He's with the top at Corcoran.
04:36Why would he then jump ship to Sir Hunt?
04:39But, clearly, now I know why he did.
04:41I feel like we did a deal together a lot.
04:43I think we did.
04:44I think you pawned it off to your assistant.
04:46No, I didn't.
04:46Yes.
04:47I did everything.
04:47No, it was Hudson Yachts.
04:4915 Hudson Yachts.
04:50Oh, okay.
04:51Yeah, yeah, yeah, yeah, yeah.
04:53You did a good job on that, though.
04:54I do a good job everywhere.
04:56That's why I'm so upset about this situation.
04:59It's obviously disappointing to have somebody else get the project, right?
05:02And I'm sure there's some jealousy and things like that, too.
05:05But, like, nobody's going to tell me, like, what the fuck are you doing, you know?
05:10It's a privileged position to be in and being brought on to this.
05:13All eyes are on me.
05:14And there's no slipping up.
05:15Again, like, zero.
05:17You can make zero mistakes.
05:19Zero.
05:20It's good to see you.
05:20It's nice to see you, too.
05:21All right.
05:22Welcome to the family.
05:23Good luck.
05:26Wow.
05:26Peter, what's up?
05:27Dude.
05:28Oh, man, it looked like you were getting attacked in the block.
05:30Yeah, a little bit.
05:31What's going on?
05:31I think it's fine.
05:32It's just the new guy on the block.
05:34Got to deal with it.
05:35Yeah, yeah.
05:35It's all good.
05:36Just some friendly advice.
05:37Unsolicited, if you want it.
05:38Sure.
05:39Go ahead.
05:39Yeah.
05:40So, you have to bring energy.
05:42You're selling excitement.
05:43Right.
05:44We are selling the excitement of both.
05:45We're selling a lifestyle and a dream.
05:47I get it.
05:48Right.
05:48Yeah.
05:49I'm looking at this guy in a turtleneck, and I'm like, who is this joker?
05:53It's not easy.
05:54Yeah.
05:54It's all about closing, baby.
05:56Maybe tonight we'll sell one of these.
05:57Maybe.
05:57Yeah, maybe.
05:58I wasn't brought to the company so that people that were at the company previously could
06:04give me advice.
06:05Taking advice from him would be like taking advice from a parakeet.
06:10I don't know.
06:11So, I saw that you do the ultra marathons.
06:13Yeah.
06:13I've done a little bit of that.
06:15What about you?
06:15Yeah.
06:16No, I've ran a marathon myself.
06:17I like to.
06:18New York City?
06:19No, I did it in Aspen.
06:20Oh, okay.
06:21I did it on my own.
06:22I might do the half marathon in Brooklyn.
06:23Really?
06:24Yeah, if you want to go.
06:24All right.
06:25Yeah, maybe let's do it.
06:26We can compete.
06:26All right.
06:27Let's go.
06:27Hey, if you want to compete, I'm down.
06:29Let's go.
06:30Let's compete.
06:30Good.
06:31See you out there.
06:32We'll see you out there.
06:57Yes.
07:10Yes.
07:11Hey, what's up?
07:12Nothing.
07:13I'm in the library right now.
07:14What's up?
07:14We got an offer on the full floor at 200.
07:19What?
07:20Yeah.
07:21Already?
07:22They came to the party last night.
07:23They were there.
07:24Holy.
07:2519-5.
07:26There's a few concessions, but all in cash.
07:29Oh, my God.
07:30Qualified buyer, proof of funds.
07:31All that.
07:32They're ready to go.
07:33Wow.
07:34You, you are the man.
07:36I am on the offense this year.
07:38I am coming for everybody.
07:41And to have Peter come in and say, yeah, the launch party last night was great.
07:45And, oh, by the way, I got a $19.5 million offer this morning.
07:49Now that also shows our own agents.
07:52Like, hey, this is the caliber of agent that's now coming to Serhant.
07:55This is the caliber of deals they're now going to do before they even have breakfast.
08:01Did you present it already?
08:01Are we good?
08:02Do we have a deal yet?
08:03Not yet, but I wanted to let you know first.
08:06Okay, present it, and we'll just knock out the rest of this building.
08:09Let's go, baby.
08:10Talk to you later.
08:10Woo!
08:11I told you that guy was good.
08:12Ah!
08:14Everybody wanna, everybody wanna put me in a box.
08:17Can't put me in a box.
08:20Everybody wanna, everybody wanna, everybody wanna, everybody wanna help me when I'm not.
08:24Can't tell me when I'm not.
08:26All I need to make my heart.
08:28I think this will be a good opportunity for them.
08:30This fits the bill, I think.
08:31Yeah.
08:31If it doesn't, I just wanna keep showing them things until we find something that works.
08:35No, I'm not feeling like Miss Manhattan right now.
08:37In Brooklyn, I'm used to people kind of loving me.
08:42And in Manhattan, they could care less.
08:44As a long-term investment play, I think this will be pretty good.
08:46In this business as a whole, people work with who they know and who they most feel comfortable with.
08:50So for me, I can work with buyers.
08:52Buyers become sellers.
08:53That's how two transactions come from one.
08:55It's a weigh-in, though, and that's what I'm trying to do.
08:58Look at these guys.
08:59What's going on, JJ?
09:00How you see, man?
09:01I have a client that does real estate investing all over the country.
09:04He is conveniently in town this week, playing a basketball game against the Knicks.
09:07Good to see you.
09:08Good to see you.
09:09He primarily focuses on renovating their properties and doing quick flips or holding them for a while,
09:13just taking their rental income.
09:14We took our time, and we think this is the one.
09:17Fully occupied, so you'd be coming in with rent roll already.
09:20Not to mention, the asset will grow over time, because you're still in the middle of Manhattan,
09:24park-facing.
09:25Let's take a look.
09:26Yeah, let's do it.
09:27Who are you spritzing for?
09:29The NBA players.
09:30Do you want some?
09:30No, I'm good.
09:31I'm already spritzed up.
09:33Oh, they're here.
09:35You grab those.
09:36Hello.
09:40How are you?
09:41I'm well.
09:41Good to see you.
09:42This is James.
09:43Welcome to 26 Washington Square North.
09:45Hello.
09:46This is Eric.
09:47Hi.
09:47Nice to meet you.
09:48Eric, nice to meet you.
09:48So, Eric is assisting with the showing today.
09:51Oh, we love that.
09:52So, it's currently configured as five rental units, so it's really a unique opportunity.
09:58Let's have a look around, and if you have any questions, just let me know.
10:01I want to go hard.
10:03Music is...
10:04We're in the parlor floor.
10:05Really nice space.
10:06You're getting the full width of the house here, so it's 26 feet wide, which is super rare.
10:10Ceiling heights are just under 14 feet.
10:13This is beautiful, Jess.
10:14Yeah, really nice, right?
10:19Each unit is slightly different in its configuration.
10:22We have a small kitchen here.
10:24There is central air in the whole house.
10:26This is a two-bed, two-bar, and I'm going to show you one of my favorite bedrooms I have ever been in.
10:31Oh, this is so beautiful.
10:33Wood-burning fireplace.
10:34You can sit, you can lounge, you can have your wine and have a lovely fireplace situation.
10:39Really nice.
10:40This is pretty sticky.
10:41Even you could fit in this tub here, I think.
10:43Perhaps.
10:44Yeah, I might be able to.
10:45You might just spell.
10:46Yeah.
10:46Why don't we go up to the fourth floor?
10:48So we do have tenants in place, so we can only see this floor and the fourth floor.
10:5126 Washington Square North is the only remaining privately owned townhouse on the entire park.
10:58The rest are owned by NYU, so they are never going to sell those.
11:01Come on in.
11:02Can we make it?
11:03Yeah, we're done.
11:04So it's still really high ceiling.
11:05What would this rent for?
11:06We've got the part of a 14 at the moment.
11:08With a few updates, you could rent this for $15,000.
11:11This was built in the 1830s for Manhattan's upper elite.
11:15Edgar Allan Poe lived in the neighborhood.
11:17Mark Twain.
11:18American history was created in this neighborhood.
11:21They keep this for themselves, but you could rent this out really easily.
11:25We rented the fifth floor in like three days.
11:27So, of course it comes with a big price tag.
11:33So what do you think of the space?
11:35It's a humble space.
11:36I like the bathroom a lot.
11:37All marble, the sink and the floor.
11:39I like the one downstairs better.
11:41You know what I mean?
11:42But I'm trying to decide which one I wanted to keep for myself.
11:44Okay.
11:44You got to come play the Knicks again.
11:46That part.
11:47Yeah.
11:47In the Nets.
11:48In the Nets.
11:49Hopefully lose to both.
11:50Are you nervous?
11:50Wishful thinking.
11:51Nah, we're not going to get nervous about the Knicks or Brooklyn.
11:54Take it easy.
11:55Wait a minute.
11:56You're in mixed company.
11:57Yeah, exactly.
11:58There's going to have to be the road reversal right now.
12:00But, you know, I think what will really answer the question,
12:02how does he feel about the home,
12:03is really when we sit down and go over the numbers with him.
12:06If I make a $27 million deal in Manhattan,
12:09it would be the perfect way to say,
12:11I'm here, bitches.
12:13It's a bigger investment,
12:15but I feel like it's going to be a bigger payoff for them.
12:17And they're ready in the game.
12:19Oh, look, you hear that?
12:20How did I do that?
12:20Little play on words.
12:21Big pun intended.
12:22This is a slam dunk.
12:23Jazz!
12:24Yes!
12:25Ava Jazz is slapped up.
12:26You won't ever get this face.
12:30I'm sucking your head to be loose.
12:34You won't ever get this face.
12:38My memory's here to stay.
12:41Call 15 West 96th Street developer.
12:44I wasn't up for 200 Amsterdam because I am booked and busy elsewhere.
12:48Just a few blocks north, I'm the sales director of 15 West 96th Street.
12:54I've wanted an opportunity like this project my entire career.
12:59It is a dream.
13:00The one problem is, it is so far uptown.
13:07Hey, Jamie, it's Jordan Hurt with Serhant.
13:10I'm just calling about these two offers that I have for you.
13:14Yes, it's Central Park on the Upper West Side,
13:17but it's like the Upper, Upper, Upper, Upper, Upper West Side.
13:22A lot of buyers on the market, they'll go up to 86th Street, right?
13:26Sometimes they'll stretch it, they'll go up to 87th, 88th, 89th.
13:31But once there's a 9 in front of it, they do not want to go up that far.
13:35One is for Unit 16B, the other is for Unit 19.
13:39There's not a lot going on in the 90s,
13:41whereas like 86 and below, there's fine dining restaurants,
13:45entertainment, transportation.
13:48But this developer is demanding prime Upper West Side pricing
13:52when this building is so far up north.
13:5416B is coming in at $2.75, all cash, closing in 60 days.
14:00They want a storage unit and a bike space.
14:02Unit 19 is coming in at $5.75.
14:05They can close in 30 days.
14:07So, I mean, great news.
14:09We have offers, right?
14:10I am glad that, you know, I was able to get them up
14:13because they originally wanted to come in much lower.
14:15Every showing I have, the buyers love it.
14:18I make them fall in love with it.
14:20But the second they walk out that door,
14:21they realize they don't want to pay that much to be on 96th Street.
14:24I would love to talk more about it, so please give me a call back.
14:27Okay, thanks. Bye.
14:30Hi, Sadie.
14:31Hi.
14:32Hey, how's it going?
14:34Good, how are you?
14:35Oh, I'm all right.
14:36How's the baby?
14:38Oh, she's so good.
14:40Yeah?
14:40We are interviewing nannies.
14:43Okay.
14:43I feel like I want to get back into work for real.
14:46I was going to say, yeah.
14:47That'll be good.
14:47That'll, you know, allow you to, like, come back in
14:50and, like, get your feet wet again and, like, yeah.
14:57But, yeah, it's tough, but...
15:00Are you okay?
15:01I'm okay.
15:02I just, like, have a lot on my mind, honestly.
15:04I have these two offers for 15 West 96th Street.
15:08Um, they're really good offers,
15:10but the developer is basically impossible to negotiate with.
15:16What are things trading around there right now?
15:18For new dev, something like, you know, low 2,000s a foot.
15:22Yeah.
15:22So, like, we're rich up there.
15:26Ryan put his trust into me.
15:28The developer, you know, put his trust in me.
15:30But the units are priced so high,
15:32and the developer won't budge.
15:34I have brought him multiple cash offers,
15:37and he has basically told them,
15:40there's the door.
15:42Like, don't hit yourself on the way out.
15:44But, like, you know, I want to be on this project.
15:47Like, I...
15:47You've been wanting to do new dev for years.
15:50I remember us talking about this for, like, three years ago.
15:52This is what I want to do.
15:54It's a special building,
15:56but I'm there every day, seven days a week.
15:59Like, I am literally on that C train up and down
16:02all day, every day, sweating my life away.
16:05I've sold, like, you know,
16:07remaining units at New Developments,
16:09but this is, like, the whole thing, right?
16:10It's an $80 million sellout.
16:12It's a big deal for my career.
16:14I have to prove myself.
16:16Bye, Sadie.
16:17Come on, we gotta go.
16:19Okay, you staying?
16:21I'm leaving.
16:21Bye.
16:22Bye.
16:24I was talking to Sadie.
16:26Oh.
16:26All right, all right.
16:46Oh, sorry, Mike.
16:47Hey, no worries.
16:48We're good to go live.
16:50We got TikTok.
16:51YouTube.
16:52Instagram.
16:53What do we...
16:53X.
16:54X, great.
16:54You are Little Red Book.
16:56Little Red Book.
16:56China.
16:57Yeah, we need to hit China.
16:58Yeah, it's important to hit Asia.
16:59Okay, great.
16:59So I think we start outside, right there.
17:02I try to be as CEO every day as I possibly can,
17:05but when A.B. Rosen reaches out and says,
17:08do you want to sell 281 Park Avenue South?
17:12I mean, like, you know, give a mouse a cookie.
17:16You know what I mean?
17:17We're live right now all over the world,
17:19across Asia, across every platform.
17:21Pan up and just showcase this beautiful facade.
17:24You have carved granite on the lower levels,
17:29and you have this really, really incredible Indiana marble
17:32on the upper levels.
17:33This building was originally built in 1894
17:37and was commissioned by J.P. Morgan, the Vanderbilts, a lot of people.
17:43But we got sirens, we got noise.
17:45We're in the middle of New York City.
17:46Come into the first floor with me, and I'll give you all the details.
17:49Come on.
17:49Okay, welcome to the first floor.
17:54You've got 80 feet of frontage on Park Avenue South,
17:58with just about 70 feet of frontage on East 22nd Street.
18:03We're in Gramercy Park,
18:04like, one of the hottest neighborhoods in New York City.
18:07So pay attention.
18:09Screen record if you want.
18:10Send this out to your buyers.
18:12Why don't we go to the event space,
18:14and then we'll work our way down.
18:16Sound good?
18:16We're walking.
18:17We're walking.
18:19281 Park Avenue South is one of the most famous buildings
18:21in all of New York City.
18:22All right, we made it to the sixth floor.
18:24Everybody off.
18:25Follow me to the event space.
18:28Here we go.
18:31So this is super, super cool.
18:34It is over 40,000 square feet of mixed-use space.
18:38It could be office.
18:39It could be hospitality.
18:40There could be a residential component to it.
18:42We're now going to go down to the restaurant
18:43on the second floor.
18:45So let's go this way.
18:46And now it's available for sale,
18:47really for the first time ever,
18:49like, ready to go.
18:51Still eye-rolling.
18:52All right, we made it to the second floor.
18:54After you, after you.
18:56Now, this was most recently
18:58one of the hottest restaurants in New York City.
19:01Like, look at these ceiling heights.
19:02It's nuts.
19:03And before I forget,
19:04if anyone has any questions,
19:06please just put them in the chat.
19:08Ryan, you got a lot of questions here.
19:09Okay.
19:10We have a lot of people asking what the price is.
19:12So, the price.
19:14There is no price.
19:15For an asset like this,
19:17you can reach out to me directly.
19:19If I look at the comps,
19:20the numbers for just a building
19:22point to sub $100 million.
19:25But that doesn't make any sense for this building.
19:27It's an art piece.
19:29How do you value a Monet
19:31versus the canvas
19:33that the guy outside in the street right now is painting?
19:35Yes, they're both paintings,
19:37but only one is a masterpiece.
19:39So, when you have something this special,
19:41I have two choices.
19:42Stick a price on it,
19:43I can put it on the internet,
19:44or I could create a marketplace
19:46and start to build a fear of missing out.
19:50Any other questions?
19:51Someone's now asking
19:52if this is the Anna Delvey building.
19:54Is this the Anna Delvey building?
19:55Good question.
19:56Anna Delvey did try to purchase this building.
20:00It was made famous
20:01in the Netflix show about her.
20:03She obviously never purchased this building
20:06and went to jail.
20:08So, yes.
20:10Note to self,
20:11be extra careful
20:12when checking buyers' proof of funds.
20:14All right, so follow me.
20:15We're going to go to the chapel.
20:18Come on.
20:21Follow me.
20:24Come in, come in,
20:25come around this corner
20:26so you can showcase the ceiling heights.
20:28How incredible is this space?
20:32This is crazy.
20:32So, private access out onto the streets.
20:35You've got a liquor license.
20:37This will come delivered as is.
20:41I sell trophy properties
20:43better than anyone.
20:45So, not selling
20:47the $250 million penthouse
20:49at Central Park Tower
20:49was a personal hit.
20:52I will not let that happen again.
20:56If you want to come to our launch event,
20:58go to the link in bio
20:59and that's your first taste.
21:02Thank you so much.
21:03Thank you for joining us live.
21:04We'll see you later.
21:05And we're out.
21:06That's crazy.
21:06I'm going to take this call.
21:07Thank you, guys.
21:09Yes, I know I'm late.
21:10I just went live to the whole world.
21:22Hi, guys.
21:23How are you?
21:26If this was tea,
21:28it'd be piping hot.
21:29And you always have the tea.
21:33Hi, guys.
21:34How are you?
21:34Hi.
21:35I like your jacket.
21:37Good to see you, love.
21:38Good to see you, too.
21:39How was everything?
21:40Everything is good, plus the offer.
21:43I know.
21:43I can't believe.
21:446.9, all cash, 30-day close.
21:48But we're still $95,000 apart.
21:52For the Tribeca property over at 415 Washington,
21:56both the buyer and the seller are my friends.
21:58And in New York City,
21:59you cannot negotiate on both the buyer and the seller
22:02because it's dual agency.
22:03It's like an open relationship.
22:05Right.
22:05It sounds good on paper.
22:07It always ends up where everyone's pissed off
22:08and no one wants to talk to each other at the end.
22:10So my team leader, Brandon, will be taking Alfonso,
22:13who is the seller,
22:13and I will be representing the buyer, Sebastian.
22:17That said, I did get an answer on it.
22:21What's the answer?
22:22It's a full ask.
22:23The counter's full ask.
22:24I don't know if he could have come up anymore.
22:27Something can be done here.
22:28We just have to apply a pressure on both sides.
22:30Call Sebastian and tell him the counter is that full ask.
22:34Something will happen.
22:35We're not far apart in the grand scheme of things.
22:37I'm going to text Alfonso that I'm calling him shortly.
22:39Okay.
22:42Hi.
22:43Hi, Jessica.
22:44So I just want to quickly update you
22:46not to take up too much of your time,
22:48but Alfonso countered at ask.
22:55Do you have any wiggle room to come up a little bit?
23:00A little bit.
23:02Yeah, I really think we should stay strong.
23:04I'm already being generous.
23:06That's 6.9.
23:07Mm-hmm.
23:08$100,000 on a $7 million apartment
23:11is not really going to make or break the deal.
23:15What we're doing right now is just negotiating egos.
23:18I'll come up a tiny bit to get it done,
23:20but really nothing much.
23:23Okay, what's tiny?
23:26$25,000 max just to get it done.
23:28Okay.
23:29Including furniture, right?
23:31Definitely want all the furniture.
23:33I could deal without the art,
23:35but all the furniture has to say.
23:37Okay.
23:38Okay.
23:38We'll see what we can do.
23:39Let me know.
23:40We'll do?
23:41Okay.
23:42Furniture and no art.
23:43So now I can leverage.
23:45Listen, I can get him to just take the furniture.
23:48You get to keep the art.
23:50I'm going to call him on speaker, so...
23:52These are so cool.
23:56Hey, Brenton.
23:57Senior Cabo, como estas?
23:59Hey, what's up?
24:00So listen, I don't have the best news.
24:04Okay.
24:05So he came up $25,000,
24:08and it sounds like this is going to be the threshold
24:11of what they want to spend.
24:13Yeah.
24:14Wait, there's no way of bringing this up then?
24:17It doesn't sound like it.
24:19But I have an angle I want to run by you.
24:22We're not including art.
24:23Art is way more expensive.
24:25And he still wants the furniture.
24:27No, it is.
24:28It's a good offer.
24:29I actually really appreciate it.
24:30But no, definitely, I'm taking that mattress.
24:33If everybody say yes.
24:35Okay.
24:35I'll tell him, just out of spite,
24:38you're keeping the mattress.
24:39I'll get back to you shortly.
24:40Thank you so much, Brenton.
24:42All he wants is the mattress.
24:44Oh, my God.
24:45So we're negotiating over a freaking mattress?
24:48Hey, Sebastian.
24:49So I want to fill you in
24:50that there's only one thing
24:52that needs to stay with him.
24:54And that is the mattress.
25:00It's fine.
25:00He can keep his mattress.
25:02Okay, perfect.
25:02I just want to make sure.
25:03And I'm invested in a mattress company.
25:05Oh, perfect.
25:06You're invested in a mattress company?
25:08Oh, my God.
25:09Can I get one, too?
25:12Well, cool.
25:12I'll send over all paperwork
25:14just so we have everything in writing.
25:15But we have a deal.
25:17Bye, Sebastian.
25:18Bye.
25:19Welcome to the big leagues, homegirl.
25:21That's where I belong.
25:22Name me one person
25:23who could sell you a one-bedroom
25:25for close to $7 million in Tribeca.
25:27Name me one.
25:29I know Jessica can.
25:32If it was only that easy all the time.
25:36I'm so excited.
25:38I got an accepted offer
25:39for my Tribeca listing.
25:41You did not.
25:42415 Washington.
25:43Wait, from the guy
25:44you were telling me about?
25:45Yes.
25:46That's awesome.
25:46Thanks, guys.
25:47Good job.
25:48Yeah.
25:48Have a great day, guys.
25:49Congrats to you.
25:51Officially break it to Brad
25:52that that apartment's gone.
25:54I know.
25:55Maybe we'll find something else.
25:56Yeah.
25:56I'll let you know.
25:57Okay.
25:57Okay.
25:58See you guys.
25:58Have a great day.
25:59Bye.
25:59Bye.
25:59Oh, my God.
26:04So what happened with that one was
26:06I had brought my buyer.
26:08We went through the song and dance.
26:09And she's like,
26:09oh, we already have a full-ass offer.
26:11So I did tell her,
26:12listen, next time...
26:14You let me know that
26:15before I waste my time
26:16coming here
26:17and working with this buyer
26:18on this deal.
26:19Correct.
26:20Right.
26:20I know you have your thoughts.
26:21I don't think about her at all.
26:23I know.
26:23That's probably true.
26:24You have no thoughts about her.
26:25I don't have any thoughts about her.
26:26Fair, fair, fair.
26:27I don't dislike her.
26:28I dislike...
26:29what she promotes.
26:31I just think it's irresponsible
26:32to kind of intentionally make
26:33what we do look really easy
26:34and, like, it just falls in your lap.
26:37That's not the truth of what we do.
26:39That behavior really affects all of us.
26:42You're reinforcing the notion
26:44that we get paid too much
26:45to do too little,
26:46and it's just not true.
26:48If you happen to have, you know,
26:50a very connected fiancé
26:52that connects your dots for you
26:54and makes it a lot easier for you,
26:56that's great.
26:57But that's not everyone's truth.
26:58I just feel like she uses her social
27:00to make it seem like
27:01I just put on this really great suit
27:03and do my hair,
27:03and I just show up
27:04and I just sell $10 million condos.
27:06It's a lie.
27:07And she just did exactly that just here.
27:09Every single person,
27:10including Ryan,
27:11is out here hustling
27:12and working hard
27:13for what it is that they earn.
27:14That's the truth.
27:15Share that.
27:16You've been having some incredible success uptown.
27:44I want to bring you a little bit
27:45further down to Midtown.
27:47Are you trying to kick me out
27:49of the Upper East Side?
27:50Yeah, I'm trying to kick you
27:51to a higher price point, Genesis.
27:53Yeah, I like that.
27:54This was last listed
27:55for $7.75 with another broker.
27:58But because I'm friends with Richard,
28:01he's agreed to let us sell this off market.
28:04Vamos.
28:04I'm ready.
28:05Let's do it.
28:06Vamos.
28:06I brought Genesis in on this deal
28:08because she's got an insane network.
28:10She's super creative.
28:12Hey.
28:14Richard.
28:14How you doing?
28:15I'm doing great.
28:16How are you?
28:17I'm so happy you guys came by.
28:18Fantastic.
28:19Genesis, I've heard only wonderful things.
28:21Thank you for having me
28:22in your beautiful home.
28:24Oh, well, thank you.
28:25And instead of shying away
28:26from the quirky aspects of a property,
28:29she has a one-of-a-kind ability
28:31to lean into those quirks
28:33and get a sale done.
28:35Let's do it.
28:35I love your glasses.
28:37Oh, thank you.
28:38Those two colors.
28:39Well, it happens to be colors
28:41of the two teams I support,
28:43the New York Mets
28:44and the New York Knicks.
28:46New York Mets.
28:47My good friend
28:48is a former baseball player
28:50from the Mets.
28:51Who might doesn't?
28:51Jose Reyes.
28:52Oh, Jose, legend.
28:54Love him.
28:55Arguably our best shortstop
28:56we've ever had.
28:58Fantastic.
28:58The Dominicans were very proud of him.
28:59Didn't he steal like 500 bases?
29:01500.
29:02Legendary.
29:03You see, we already have
29:04something in common.
29:05Yeah.
29:05I think he's going to like
29:06my marketing ideas.
29:08I think so, too.
29:09I'm ready for it.
29:10And I think we can
29:11make magic together.
29:13So let's do it.
29:14I do, too.
29:15You do it like that.
29:17The sun shines on me
29:18when I'm strolling down the road.
29:20We have an open kitchen design.
29:22Look, no stone.
29:25Beautiful.
29:26I love the stairs.
29:28Oh, boy, thank you.
29:30This bedroom is gorgeous.
29:31Ooh, this is the cashmere.
29:34This is how we do it again.
29:36I love the distribution
29:37of the closet.
29:39Oh, there you go.
29:41Oh, more Mets.
29:42More Mets.
29:43Oh, got the arsenal.
29:44Yes, we do.
29:45I'm a Barca fan.
29:46Hey, guys, behave.
29:49Nyle and I have
29:50such a great energy together.
29:52He's like my brother
29:53that I didn't know I had
29:56that was born in Connecticut.
29:57Ooh, jacuzzi tub.
30:01Yes, infinity tub.
30:03He was the first person
30:04who brought me in to serve him.
30:06And when anyone does something
30:08that changes my life for the best,
30:11I owe them loyalty.
30:13Whatever.
30:14I could see the primary from here.
30:18It is one of the most swank places
30:21I've ever seen
30:22to rest your head at night.
30:23Yes, and I do sleep very well
30:25in this room.
30:26You can hear a pin drop.
30:28There's not one sound ever.
30:31As soon as we walk in,
30:33I felt the energy shift.
30:36Right.
30:37To now being zen.
30:39Yes.
30:40That's how we're gonna sell it.
30:42That's how we're gonna sell it.
30:43Once you get people in here,
30:44you're like,
30:44this is where you're tranquil.
30:52And the mahogany throughout.
30:54Yes.
30:54The craftsmanship of this property
30:57is chef kiss.
31:01The design, the materials,
31:03the mahogany throughout the house
31:06makes me feel that I am inside
31:08a very expensive yacht
31:10in the middle of Manhattan.
31:12Richard, why don't we call it
31:15the Yacht House?
31:17Oh, that's clever.
31:19I love it.
31:20I love that idea.
31:22That's a great idea.
31:23That's a great idea.
31:24Because it is on the narrow side,
31:26but you've done such a good job
31:28where you have all of the built-ins,
31:30and it feels very much like a yacht.
31:32Every building in New York City
31:33has a name.
31:34But a condo within a building
31:37having a name is different.
31:39And what we have here
31:41is our living room
31:42and our garden,
31:45and it can turn into
31:46an indoor-outdoor experience.
31:49It's gorgeous.
31:50If we brand it
31:51as the Yacht House,
31:52that is gonna help to sell it.
31:54This property is unique.
31:59We really want to help you
32:00sell it.
32:02You believe in us.
32:03You trust us in this process.
32:07Yeah.
32:07Oh, this is a great team.
32:09We are going to do this
32:11as it should be,
32:12and all will be good.
32:14Yes.
32:14Yes, it will.
32:15Thank you, Richard.
32:16Sell, sell, sell.
32:17Whoa, absolutely.
32:18Let's do it.
32:19I am your baby
32:24I am a baby
32:28That you just can't share
32:31Just can't share
32:36Where's Ron?
32:40He's right over there.
32:41All right.
32:42We take what used to be hard
32:43and we make it simple
32:45to do the work for you
32:46that you don't want to do.
32:48What up?
32:49Sorry for interrupting,
32:50but submitted that offer to Matt.
32:52Nice.
32:52Did he counter?
32:53Yeah, he did.
32:54At full ask.
32:55But we definitely need to move
32:57the needle a little bit.
32:59No, he's got to counter.
33:00Hold on.
33:00I agree.
33:01Let's call him up.
33:02Yeah, let's call him up.
33:04We're doing the simple commercial.
33:06Oh, is that what that is?
33:07So did I interrupt it?
33:09You 100% interrupted.
33:10Hey, Matt, it's Ryan.
33:11I'm sitting here with Peter.
33:12Hey.
33:12Hey.
33:13So full floor offer,
33:15$19.5, right?
33:16Out of the gate.
33:17And then you don't want to counter?
33:21No.
33:22They're asking for a million dollars
33:23in concessions.
33:25Yes, but when people see this sold,
33:28they see it sold for $19.5
33:30instead of $18.5.
33:32When you're selling a new development,
33:34you have a lot of, like, ammunition
33:35that you can use,
33:36and part of that are concessions
33:38for closing costs,
33:39whether it's mansion tax,
33:41transfer tax, storage units.
33:43We're going to sell this unit
33:44for north of $20 million.
33:45It's like going to a car dealership.
33:47You pay the sticker,
33:48but, like, you get winter tires
33:50or a year's worth of service charges.
33:52We got a counter.
33:54I'm not thinking about this
33:55just as one unit.
33:56I'm thinking about this
33:57as one piece
33:58in the remaining $300 million
34:00worth of inventory
34:01that we're moving in this tower.
34:02Yeah.
34:03We got to give them
34:04just a little bit, Matt,
34:05just to get them
34:06to come back to us
34:07with a better offer.
34:09We will get them up.
34:10They conveyed it's a starting offer.
34:12You know, we're asking
34:12close to $5,000 a foot,
34:14so it's a big, big number,
34:17and I think we can get them up
34:18for sure.
34:21Yeah.
34:25Yeah, let's go back
34:26at $20,715,000.
34:29You're making the right move.
34:30I'm going to hang up
34:30before you change your mind.
34:31We'll call you back.
34:31Bye.
34:32All right, test you now.
34:34You know what?
34:34It could be too quick.
34:36I think it would be cool.
34:37We don't have to go back
34:38just this second.
34:40Because she came back so fast,
34:42because they came to the event
34:43and saw 100 people in that room,
34:45they are pushing this faster
34:47than we are,
34:47and I want to meet the customer
34:49where the customer is.
34:50I want to move it, too,
34:51but, like, we have to have
34:52a little bit of swagger
34:53about this,
34:53be the cool kids on the block.
34:55Said from the guy
34:56that's wearing two jackets.
34:58You don't like the jackets?
34:59I appreciate your swagger.
35:01That's my one concern,
35:02is just moving too quickly.
35:03If moving too quickly
35:04kills the deal,
35:05I will run a marathon for you.
35:08Okay.
35:08All right, I'll put my money
35:09where my mouth is.
35:10I'll go back to her right now.
35:11He came down a million bucks,
35:12$20 million, $750,
35:13no concessions, though.
35:14Okay.
35:17How do you feel so far?
35:18Did you meet everybody?
35:19They like you?
35:20They hate you?
35:21I don't know.
35:21You tell me.
35:22Some feathers have been ruffled.
35:24Yeah.
35:25I mean, you knew a lot
35:26of the agents
35:26that are here already, right?
35:27Like, you knew Jess Taylor?
35:28Yeah, I knew Jess Taylor.
35:30Not so many of the other ones,
35:31but Jess, for sure,
35:32we did a couple deals
35:33at Hudson Yards
35:34because she was
35:35the listing broker there.
35:36Yep.
35:37All right, the broker
35:38just texted me.
35:40She's coming back
35:41$20 million,
35:42best and final.
35:43Mm-hmm.
35:44It's a good number.
35:46So, you would wait?
35:48Uh, now we need to move fast
35:50because we've got to get this done.
35:51Oh, oh, oh!
35:52Oh, I thought
35:53we were running a marathon.
35:54No, we're running a sprint.
35:55Calm.
35:56Let's go.
35:56Hey, Ryan.
36:02Hey.
36:03Not quite.
36:04We're almost there.
36:05So, they're at $20 million.
36:08Best and final.
36:09They'll move incredibly quickly.
36:11It's a good comp
36:11for the building, Matt.
36:12I agree with Ryan right now.
36:14Like, we have the momentum
36:15on our side.
36:16Let's get this into contract
36:17and then let's focus
36:18on the penthouse
36:19because we know
36:20we have to sell that.
36:21So, this is a big number
36:22to print.
36:22It's a major win
36:23for the building
36:24and shows that people
36:25with this type of money
36:26are buying in the building
36:27and the rest of the building
36:29will flow.
36:31It's over $4,200 a foot.
36:34Yeah.
36:34I think we take it.
36:37Let's get it done.
36:38Welcome to the building.
36:39See, good thing
36:39you stepped out of your meeting.
36:40So, $20 million
36:41will get deal sheets
36:42moving right now
36:43and we'll make sure
36:44the whole world knows
36:45and we will use it
36:46to roll out
36:46the rest of the building.
36:48Let's get the contract out.
36:49Thanks, Matt.
36:49You're the man.
36:50Bye.
36:51Thanks, guys.
36:52Nice.
36:53Oh, what do we do?
36:54What do you do?
36:55I was going to give you
36:56like one of these.
36:57Oh, I didn't.
36:58I don't know.
36:58This is the first deal
36:59I've ever done with you.
36:59Will we do one of those?
37:00Yeah.
37:00Sick.
37:01Not normally how I do it,
37:02but it would still work.
37:04Sir, hand speed, baby.
37:04Welcome to the company.
37:05All right.
37:06All right, you have to leave now.
37:07I was in the middle
37:07of making a commercial.
37:08So, if you could go back to you.
37:09$20 million down,
37:11$280 million to go.
37:13Lock it up!
37:13We'll be there in like five.
37:37Hey, what's up?
37:37You have a minute?
37:41Yes.
37:42I just got off with the developers
37:44of 15 West 96th Street.
37:47Yep.
37:48Jordan's presenting offers
37:50but not getting deals done.
37:52Jordan's been working his butt off.
37:54He's been there every day.
37:55He's been running around.
37:57The market's tricky.
37:59Jordan's great.
38:01And hopefully...
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